1、 2022 Korn Ferry2023 Korn Ferry China Consumer CEO SurveyResult Sharing2023 Korn Ferry China Consumer CEO Survey9 SECTORSPersonal Care&Home CareFood&BeverageLuxury FashionQSRRetail ChainApparel,Footwear&AccessoriesBeautyConsumer ElectronicsInternet&Others48 CEOSRETAILFMCGSummary Findings 2023 is a y

2、ear of coming back,general mood cautiously optimistic Businesses continue to invest and are aggressively looking for growth Growth drivers include-Premiumization-Online business-Deeper and broader offline distribution Looking inside organizations,-Companies find leadership development&retention top

3、challenges and priorities-Wage increase 3-5%most common-Location shifts back to work from office more2%12%49%37%0%How optimistic or pessimistic are you about the future consumer industry outlook over the next 12 months?Q1OptimisticNeutralPessimisticVery OptimisticVery Pessimistic58%33%2%0%6%2022 Aug

4、2023 FebHow is your business currently trending in comparison to 2022?Q2Somewhat higher than 202252%15%Slightly lower than 20220%Considerably lower than 202213%About the same or no change21%Considerably higher than 2022Significantly higher goal than 202242%50%6%Somewhat higher goal than 2022About th

5、e same or no changeAll Surveyed CEOsSignificantly higher goal than 202236%50%7%Somewhat higher goal than 2022About the same or no changeHow do you forecast your financial goal in 2023?Q3FMCG CEOsRetail CEOsSignificantly higher goal than 202245%48%7%Somewhat higher goal than 2022About the same or no

6、changeWould premiumization continue to be a driving force of your business in 2023?Q4N/AYesNo63%35%2%All Surveyed CEOsFMCG CEOsYesNo57%43%Retail CEOsYesNo28%69%N/A3%Majority of the surveyed CEOs believe that premiumization will continue to be a driving force of their businesses in 2023.Would you ant

7、icipate consumers downgrade their spending in your category in 2023?Q5N/AYesNo23%75%2%Majority of the surveyed CEOs anticipate that consumers will not downgrade their spending in their category in 2023.Do you plan to invest more or less in 2023 compared to 2022?Q652%31%13%4%20%49%29%2%MoreAbout the

8、sameLessUndecided2022 Aug2023 FebWhat changes do you anticipate for your physical store/distribution numbers in 2023?Q7Significantly Increase15%65%10%Slight Increase10%No ChangeSlight DecreaseSignificantly Decrease0%Significantly Increase17%29%24%Slight Increase20%No ChangeSlight DecreaseSignificant

9、ly Decrease10%2022 Aug2023 FebWhat percentage of your business do you envisage to be online by end of 2023?Q810%25%21%23%21%12%8%17%34%29%0-14%15-29%30-49%50-59%Online Business 70%2022 Aug2023 FebWhats your forecast on your companys workforce changes in 2023?Q9=-20%,=0%,=20%4%25%56%15%Which of the f

10、ollowing options do you foresee as the most common working model in 2023?Q1080%work-from-office20%work-from-home60%work-from-office40%work-from-home8%4%5-8%13%3-5%65%19%0-3%Wage Increase 0%0%0%23%44%31%2%2022 Aug2023 FebWhich of the following factors do you think are your organizations biggest HR up

11、coming challenges in the next 12 months?(Multiple choices)Q12Develop talents/leaders 73%Attract top talents from market35%Retain high-performing employees46%Corporate culture building35%High workforce productivity38%Competitive compensation offerings17%Are you considering putting in compensation targets related to ESG(Environmental,Social,and Governance)?Q1315%35%50%No/not currentlyAlready doneYes 2023 Korn Ferry.All rights reserved.