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5、 TRENDS FOR 2023THE END OF MONOCULTURE?去?塔?FOMO(Fear Of Missing Out)?unfiltered lessons on British history?queer communities?盟?务?去?确?Sabrina al-Sadiq?盟?副?.?封?尊?5?割?穆塔?Converse?Create Next Film Project?,?剽?JohnBoyega?McDonalds?Spotlight Dorado?割?封?尊?姿?Pinterest?#Pinterest Shuffles?/?TikTok副?2700?割?So

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11、?.?务?A TALE OF NEW CITIES#2 OF 12 TRENDS FOR 2023THE QUEST FOR CULTURE SHOCKTHE QUEST FOR CULTURE SHOCK:A PERSPECTIVE?LUELLA BEN AZIZA，?16A TALE OF NEW CITIESTHE END OF MONOCULTURE1.?割?尊?副?副?2.?封?告?去?割?THE QUEST FOR CULTURE SHOCK3.?去?割?副?WHAT IT MEANS FOR BRANDS?新 都 市 物 語17MENTALHEALTHIN CRISISA TAL

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13、023MENTAL HEALTH IN CRISIS20A TALE OF NEW CITIES?-?MBTI?剽?封?Paradise Group?聊研?MBTI?尽?年?尽?Jeju Beer Company?太?16?去?割?告?吗?副?务?割?App Chill Pill?名?告割?呢?MENTAL HEALTH IN CRISIS:WHAT IT LOOKS LIKE?#3 OF 12 TRENDS FOR 2023MENTAL HEALTH IN CRISIS?撰尊?TikTok?#CleanTok?620?Z?去?Z?去太?副?去?21AI?愿?姿?Dimensional?10?

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15、 CRISISMENTAL HEALTH IN CRISIS:A PERSPECTIVE?GIULIETTA VENTO?告?Selena Gomez?Jonah Hill?务?姿?尊?2023?历?撰?割?危?割?封?诱?姿?吗?割?务?22THE JOYIMPERATIVEA TALE OF NEW CITIESTHE JOY IMPERATIVE?CristinaUrban?锋?Pickleball?锋?副封?叙?#cluttercore trend?Global Web Index?52%?对?50%?38%?软?13#4 OF 12 TRENDS FOR 2023THE JOY IM

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20、T MEANS FOR BRANDS?MENTAL HEALTH IN CRISISA TALE OF NEW CITIESTHE JOY IMPERATIVE新 都 市 物 語29TOXICITY INTECHNOLOGY新都市物語A TALE OF NEW CITIESTOXICITY IN TECHNOLOGY?副?去?2021?2022?NFT?The Art Newspaper?NFT?告?Nike?Gucci?NFT务?研盟?NFT?1.85?20#5 OF 12 TRENDS FOR 2023TOXICITY IN TECHNOLOGY31-34GWI 2023?副?副?副?封?

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22、LIKE?撰?告?Gartner?告?NFT?Web 3.0?岁?务?练?导?确?Quiet Part Loud?Jordan Peele?/?确?试?去?聊?Ben Stiller?Severance?太确?务?务?新 都 市 物 語?务?姿?副?撰?告?务?的?导?Anti-Defamation League?2021?务?83%?18-45?盟?撰?务?8000?Riot Games?Ubisoft?封?务?割?33META DIVERSITYMETA DIVERSITYA TALE OF NEW CITIESMETA DIVERSITY?21?Instagram副?太?去?Kaitly

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47、 CITIES#12 OF 12 TRENDS FOR 2023THE IMPERATIVE FOR GOODTHE IMPERATIVE FOR GOOD:A PERSPECTIVE?JUNE FONG?尊?姿?研?Bank of England?割?9?12?V?割?18?U?历?撰?割?告?去?姿?割?词割?56%?愿?52?割?割?尊?告?副?尊?封?封?53?Z?去?Waitrose?告?Prada?撰?叛?割?割?割?导?叛?副?割?副?撰?00?导?历?研?告割导?尽?54?告?ESOV?纸?呢?Rollo May?Mans Search for myself?55?送?副?送?

48、割?映?割?姿割?吁?导?ESG?喧?映?割?务?BAU?映?映?721.?割?尊?告?割?2.?纸?permacrisis?确?喧?叙?3.?呢?告?姿?割?纸?务?WHAT IT MEANS FOR BRANDS?A TALE OF NEW CITIESHANDBRAKES ON GROWTHTHE IMPERATIVE FOR GOOD新 都 市 物 語73新都市物語SUMMARY?盟?Charles Dickens?映?务?2023?封?务?A TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIX74CONTRIBUTORSA

49、 TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIXCAROLINE DEANGIULIETTA VENTOCHINMAY KARANDIKARPATS MCDONALDRACHEL LINMARIIA LEBEDIEVABECKY LYONTIFFANY CHENCRISTINA URBANKEELY ADLERTINA CHANGSABIHA KHANNICOLAS RAMAZZOTTIEVELYN SUHANNAH AINSWORTHASPEN GRAMSWEI QING LIMJACK GIPPAMINATA SOWEMMA

50、 ODENDAALANTONIA COLLINSBROOKE ERLICHWIL KOSLOWSKIKATIE MCNAUGHTONSERGIO BARRIENTOSTIM MOTTAU75THANK YOU?DENTSU CREATIVE?111213REFERENCESTrust in Government:A Stark Divide, Jan 2022Unleashing the Power of Gen Z,Dec 2021, Jan 2022Less than half of England and Wales population Christian,Cen

51、sus2021 shows,BBC Nov 2022Americans Less Optimistic About Next Generations Future, Oct 2022Young Sudanese archaeologists dig up history as west knowsbest era ends,The Guardian Dec 2022Bs Seven Predictions for the Creative Reimagination2022 Duolingo Language Report,Duolingo 2022The increasing popular

52、ity of South Korea as a student exchangedestination,CNBCTV.com Nov 2022https:/www.americansurveycenter.org/research/the-state-ofamerican-friendship-change-challenges-and-loss/ 2022Uncertainty/EU/hope PublicopinionintimesofCovid-19,Publications Office of the European Union 2020Present company include

53、d:Prioritizing mental health and well-being for all,M Oct 2022https:/ Report:45%of People Have Not Felt True Happiness forMore Than Two Years,O June 2022Global Report:45%of People Have Not Felt True Happiness forMore Than Two Years,O June 2022Gartner states virtual influencers will receive 30%of inf

54、luencermarketing expenses by 2025.Gartner,20222022 Pickleball Fact and Media Sheet,usapickleball.org 2022Foresight Factory,2022 March.611-3885 online respondents per country aged 16-64The Poems of Emily Dickinson Edited by R.W.Franklin(Harvard University Press,1999)Top 5 of Brands with the Most NFT

55、Revenue in 2022METAV.RS,2022The world wide ebb,GWI.com,2022This is virtual,this is me,GWI.com,2022Connecting the dots,GWI.com 2022Even in the metaverse,women remain locked out of leadershiproles,McK Nov 2021My Self,My Avatar,My Identity:Diversity and Inclusivity withinVirtual Worlds,Institute of Dig

56、ital Fashion 2021This is virtual,this is me,GWI.com 202227282930337Twitter InstallsClimb21PercentWhileAlternatives LikeMastodons Grow 657 Percent, Nov 2022Survey:More Americans say pandemic has delayed financialmilestones,B 2021Global Consumer Trends,Mintel 2022When Vacations Arent Enough

57、,Visier 2021Records tumble as Nielsen figures claim 2021 as the most lucrative year on record,The Bookseller Jan 2022Worst March for 24 years as new car supply problems hit dealershard,Car Dealer Magazine April 2022How Camping Became the New Travel Trend in China2022-2023 China Camping Industry Rese

58、arch and BenchmarkingEnterprise Analysis Report,iiMedia Group 2022 via CBBC,June2022How consumers are living with rising costs,GWI Aug 2022As the cycling trend heats up,Xiaohongshu releases industryinsights for the way forward, Sept Proving Gen Z and Millennials Are In Charge of Style,YPulse 2022A T

59、ALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIX773839404474849REFERENCESGlobal Consumer Trends,Mintel 2023Less is More:How the pandemic shifted the beauty market,Kantar,2022METAVERSE,A YEAR AFTER THE HYPE:TO JUMP IN OR TOWAIT AND SEE,M 2022The Top 6 Marketing Predictions for 2022,

60、G 2022HOW BRANDS CAN ADAPT TO EVOLVING ATTITUDES TOSOCIAL MEDIA INFLUENCERS-REAL AND VIRTUALhttps:/www.bls.gov/opub/ted/2022/prices-for-food-at-home-up-13-5-percent-for-year-ended-august-2022.htmEuropean consumer pessimism intensifies in the face of risingprices,McKinsey&Company Oct 2022Food crisis:

61、is a worldwide food shortage imminent?,World Vision June 2022More than 17 million have used buy now,pay later services,BBCNews,2021The$5 trillion insurance industry faces a reckoning.Blame climatechange.Micro-MobilityMarketworth$6.1billionby 2027,MarketsandMarkets Oct 2022Climate change has cost the

62、 EU 145 billion in a decade,WorldEconomic Forum 2022A TALE OF NEW CITIESDENTSU CREATIVE TRENDSSUMMARY&APPENDIX505152535455Most TV shows and movies ignore climate change.Thats aproblem,LA Times Nov 2022Dentsu Creative CMO study:8 themes rise what clients wantfrom agencies,D,2022Gartner Audience Insider Report,2022Look Ahead,Stylus,2022Somethings Coming:How US companies can build resilience,survive a downturn,and thrive in the next cycle,McKinsey,2022Roll May Mans Search for Himself,195378