1、DIGITAL HR CASE STUDY COLLECTION10 examples with business impact2IntroductionElevating HR through digitalization is a priority for 95%of CHROs.This isnt a surprise,given growing importance of digital EX and rapidly changing employee expectations.But how can digital HR help you tackle your organizati

2、ons most pressing concerns?And what does a successful digital HR project actually look like?In this case study collection,weve gathered some of the best Digital HR case studies weve come across over the last few years.Each one focuses on a specific business challenges and demonstrates the business i

3、mpact potential of HR technology.3Digital HR case studies with business impactAnchor TrustUsing chatbots to create the best possible candidate experience12AtosA strategy focused on transformationDeloitteMaking learning all fun and games34Global Energy FirmUsing Digital HR to improve EXGrolschFrom be

4、nefits administration to benefits communication56KPMGStarting the employee journey right after the signatureLASDReinventing outdated processes78WalmartAutomation as a way to more meaningful workArvatoUsing technology to align candidates and culture910New MomsImproving efficiency&transparency using a

5、n HRIS4Anchor Trust Using chatbots to create the best possible candidate experienceThe Anchor Group is the biggest not-for-profit housing association in the UK.They wanted to create a better recruitment process and engage more candidates while providing the best possible candidate experience.To impr

6、ove the experience,the company decided to start using a recruitment chatbot built into Facebook Messenger,using questions that allow them to screen and engage with candidates directly.And to boost candidate numbers,the company used Facebooks analytics features to tailor their messaging to their idea

7、l candidate profile.Business impact 65%decrease in average cost per application,from 51 GBP down to 18 GBP.An increase in conversion rate,from 2.04%using the old recruitment method of applying via uploading a CV to a website to 27%using the chatbot.Average monthly applicants increased by 82%.5Atos A

8、 strategy focused on transformationAtos was facing a gap between the data in the companys core HR system and the employee document management function.To close this gap,the company needed a tool that would allow employees,managers,and HR to take part in end-to-end HR service delivery.The cloud-based

9、 solution Atos went for was implemented in 70 countries at the same time.By syncing its Employee File Management with their HRIS recruiting module,Atos was able to streamline HR operations and automate its offer letter process.Business impactNow,instead of a manager sending an email to HR to approve

10、 a new hire,the manager goes directly into the HRIS and pushes a button that generates an offer letter.6Deloitte Enhancing digital environments with gamificationDeloitte wanted to increase the use of one of its training programs called the Deloitte Leadership Academy(DLA).not an easy task,as learnin

11、g&development is easily deprioritized when people are short on time.The solution came in the form of gamification.This is the use of game elements like fun,play,design and competition applied to a real-world,non-gaming context.By embedding missions,badges,and leaderboards into a user-friendly platfo

12、rm with video lectures,in-depth courses,tests and quizzes,Deloitte was able to better engage its users.Business impactAn increase of no less than 37%in the number of users returning to the DLA site every week.7Global Energy Firm Using Digital HR to improve EXA global energy company was facing a sign

13、ificant disconnect between its external and internal digitalization.Their Learning delivery and Compliance training,for instance,was incredibly outdated and ineffective.The companys Interim HR Change&Innovation Director took an innovative gamification approach to tackle the issue.This resulted in a

14、new training app that enables employees to collect badges and obtain high scores visible across the entire employee base.Percentage completion is tracked,and email access restricted if the training isnt completed within a set timeframe.Business impactAn almost 100%uptake on the tests and compliance

15、training was completed in 3 months instead of the 9 months it used to take.8Grolsch From benefits administration to benefits communicationFor multinational brewer Grolsch,the communication on labor conditions and benefits was challenging.With over 650 employees,its hard to keep track of all the chan

16、ges and personal preferences.Which is exactly why they wanted a change:a more efficient,eco-friendly system that would give employees better insights into their labor conditions and benefits.This involved the digitalization of the companys employment terms in a system that shows every employees pers

17、onal situation and benefits whenever they register changes.And so the idea of My Benefits was born;a digital HR system ready-to-serve the new working era without the administrative hassle.The solution is currently being used by Grolsch to gather all the labor conditions of its employees.Business imp

18、actA satisfaction survey held among the companys workforce showed increased contentment from a 6.8(out of 10)with the old,paper-driven,system to an 8.2 with My Benefits.9KPMG Starting the employee journey right after the signatureKPMG Belgium wanted to improve their employee onboarding.The company d

19、idnt have a pre-boarding process in place for new hires.Especially for graduates,this sometimes led to longer waiting periods between the moment they signed the contract and their first day in the office.To solve this issue and to create a structured process,KPMG decided to use an integrated and sec

20、ure onboarding software solution.The companys onboarding process now starts as soon as the contract is signed.The app sends new hires all the practical information they need to know before their first day,their new colleaguess contact details,and more.Business impactAfter two years of using the onbo

21、arding app,KPMG employees give their hiring experience a 4.45 out of 5 and their first week a 4.12,with an 81%app activation rate.10LASD Reinventing outdated processesThe LASD is the largest sheriffs department in the world and the fourth largest police agency in the United States.The departments se

22、lection process has rigorous background check procedures.The LASD created a paper file for each recruit,sometimes containing over 1000 pages.Such manual processes created security,efficiency and accuracy issues.To address these issues,the LASD implemented a solution that allowed them to automate the

23、ir key HR processes.Instead of printing information on thousands of pages of paper,the new system let them collect the data electronically.Business impact A considerable reduction in time to hire(used to be 18 months)An improved candidate experience An increase in data security11Walmart Automation a

24、s a way to more meaningful workWalmart constantly searches for opportunities to create better experiences for both its customers and its employees.One way it does this is looking for transactional roles that can be automated to create opportunities for employees to have a more personal touch with th

25、e customers.One example of this can be found in the companys fast growing personal shopping assistance area.The firm reduced the number of cashiers in favor of self-checkout stations and trained its best workers for a new role as personal shopper.To get its employees up and running,Walmart uses virt

26、ual reality to help train and prepare its workers for various scenarios that they may enncounter.Business impactHigher satisfaction amongst both employees and customers.12Arvato Using technology to align candidates and cultureArvato Bertelsmann was facing high turnover in several locations and was l

27、ooking for a way to address this issue.After some research into why employees left prematurely,they found out that this was mainly due to a disconnect between what candidates expect the job to be and the reality.For Arvato,the solution came in the form of a pre-employment assessment.By letting candi

28、dates flow autonomously through an online environment,they got a realistic job preview,a virtual peek into their future work environment,and a feel for the companys culture.Business impactArvatos unwanted turnover decreased by no less than 63%.13New Moms Improving efficiency and transparency using a

29、n HRISNew Moms is a non-profit that supports young mothers struggling with homelessness and poverty.Their daily operations were often hindered by their old paper-based and scattered HR system.Hundreds of working hours were wasted tracking down personnel information,funding streams data,and other imp

30、ortant documents.The organization tackled this challenge by implementing a streamlined HRIS that let them store and access all of their data on a single platform.With the new HRIS,they could find and present compelling data on their daily operations to key stakeholders.This allowed them to secure ad

31、ditional funding for their future projects and operations.Business impactIn the three years after implementing their HRIS,New Moms managed to:Reduce turnover rate by 37%Save$21,000 in staff time Move from paper-based annual review to weekly coaching for employees 100%online Inspiring HR community Di

32、gital certificate&LI token HRCI&SHRM creditsLearn moreGet the knowledge,tools,and templates you need to thrive in HRs digital transformation in the all-new Digital HR Certificate Program.Digital HR&Future of WorkDesign Thinking&Employee ExperienceAutomation in HRDigital Change ManagementHacking HR:D

33、eveloping Digital ExpertiseDrive change as a Digital HR SpecialistUPSKILLAt the Academy to Innovate HR(AIHR),it is our mission to make HR future-proof by offering world-class,online education programs available anywhere,anytime.Any HR professional who is committed to lifelong learning can expand the

34、ir skill set with relevant and in-demand skills.AIHR is the place to learn the skills you need to advance your career and secure a job at the forefront of HR.Browse our programs at AIHR.comAIHR|Academy to Innovate HRCOPYRIGHT 2023 AIHR.All rights reserved.This publication may not be reproduced or transmitted in any form by any means,electronic,mechanical,photocopying,recording,or otherwise,without the prior written permission of AIHR.SourcesIllustrations by Storyset.9 Digital HR Case Studies With Business ImpactHow Arvato reduced employee turnover by 63%New Moms case study