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1、How App Download Leaders Are Winning1How App Download Leaders Are WinningAcquisition,Engagement,&Retention StrategiesHow App Download Leaders Are Winning2What does it take to be a Download Leader?Through case studies of actual campaigns,performance results,and competitive context,this report teaches
2、 5 strategies used by the Download Leaders to acquire,engage,and retain users and gain more market share.What does it take to be a Download Leader?For six years,Apptopia has been releasing full-year scoreboards of user acquisition winners and observing the leaderboard changes.For the first time,we d
3、istill for app marketers the growth,engagement,and retention strategies contributing to the 2022 U.S.Download Leaders successes.No matter your industry,you can learn from the data stories included.While they may have different value props,the mechanics and the way consumers behave are often very sim
4、ilar across mobile apps.Our mission is to help you outsmart your competition.We believe its not always the first movers that win but those that do it best.With that in mind,we invite you to read on to see whats driving results for the most in-demand apps of 2022.How App Download Leaders Are Winning3
5、Table of ContentsPLAYING OFFENSE WITH APP STORE SEARCH ADS 4Home Depots 100%Growth Over Lowes 5Expedia Doubles Downloads in 2022,Leapfrogging the OTA Competition 8CURATING THE RIGHT AD NETWORK MIX 12Temu Makes the Top 10 Most Downloaded Shopping Apps After September Launch 13 ACQUIRING QUALITY USERS
6、 WITH LOYALTY&REWARDS PROGRAMS 16IHG Leads the Top U.S.Hotel Apps in Engagement With Mobile Hospitality 17How Taco Bell Used Exclusivity to Increase Engagement 14%20TEAMING UP WITH ANOTHER BRAND TO UNLOCK NEW FANS 24#1 Education App Duolingo Dabbles in the Metaverse 25Merchant Partners Help Keep Cas
7、h App on Top in the Bear Market 28 USHERING USERS INTO A CORE LOOP 31Sweatcoin Adds Value to its Core Loop 32Klarna Reaches All-time-high Engagement With User Missions 350102030405How App Download Leaders Are Winning4Playing Offense with App Store Search AdsOver the last year,as Identifier for Adver
8、tisers(IDFA)privacy changes were realized,organic app store search became more competitive,driving apps that want to get ahead to play more aggressively in paid search.This will only continue to escalate in 2023.Lets break down how to stay ahead of the game.01ACQUISITIONHow App Download Leaders Are
9、Winning5PLAYING OFFENSE WITH APP STORE SEARCH ADSHome Depots 100%growth over LowesIn Q2 2022,The Home Depot caught our attention with hockey stick-shaped growth.The spikes shape was not the only impressive thing:Compared to direct competitor Lowes,The Home Depot gained twice as many new installs in
10、the six-month period.10 Most Downloaded Brick&Mortar Retail Apps in 2022United States3The Home Depot 12.6M10Lowes 6.4MHow App Download Leaders Are Winning6Throughout the first half of 2022,the two competitors User Review Sentiment and app product features were nearly identical.Their Search Ads strat
11、egies was the noticeable difference:The Home Depot bid on 200 App Store Search Ads,while Lowes bid on 0.The Home Depot vs LowesAt H1 2022The Home DepotLowesUser Sentiment Score82%82%App FeaturesBuy Online,Pickup in StoreBuy Online,Pickup in StoreAugmented RealityAugmented RealityIn-store Shopping As
12、sistantIn-store Shopping AssistantApp Store Search Ads2000How App Download Leaders Are Winning7What can we learn?Offense vs.Defense,and the cost of sitting on the benchThe majority of The Home Depots Search Ads were on keywords that it did NOT rank for in the first 20 search results organically whic
13、h Apptopia defines as Playing Offense.When an app is Playing Defense,it is only paying for keywords that it does rank for in the top 20 search results.i.e.,the apps name and the apps name misspelled are standard organic ranking keywords.Lowes had not been paying for either.The Home Depot Paid App St
14、ore Search Strategy in ApptopiaNo single growth strategy is a silver bullet,but the opportunity cost to not Playing Defense is clear in the competitive intelligence:During H1,The Home Depot,O,Amazon,and Pier 1 Imports split share of high-intent searchers for Lowes.The opportunity for apps that have
15、an ASO tool is clear too:Newer apps can strategically gain share on branded keywords left up for grabs by better-known competitors.Two-year-old e-commerce startup Aosom started Playing Offense immediately and appears in search results for Ace Hardware.Playing Offense:Advertising on keywords that the
16、 app is NOT in the top 20 search results for.Playing Defense:Advertising on keywords that the app is already in the top 20 search results for.AD STRATEGYDefense10Offense2080How App Download Leaders Are Winning8PLAYING OFFENSE WITH APP STORE SEARCH ADSExpedia doubles downloads in 2022,leapfrogging th
17、e OTA competition Expedia grew 87%YoY in the U.S.in 2022 more than any of the 10 Most Downloaded Travel Apps.Alongside its UA growth,Expedia was Playing Offense on over 200 App Store Search Ads,which it increased to more than 250 in the second half of the year.As spend increased,growth and engagemen
18、t improved as well.10 Most Downloaded Travel Apps in 2022United States7Expedia 16.6M9Hopper 12.8MHow App Download Leaders Are Winning9Expedia also invested in product development in 2022,including a flight price prediction engine in April that was competitive to Hoppers signature offering.After the
19、feature release in April,the two OTAs became more close competitors in product and marketing,as a Share of Voice battle played out in Search Ads between the two OTAs over the keywords“flights,”“cheap flights,”and related terms.APPTOPIA INSIGHTS April 28,2022 Version UpdatesMetadata changesVersion 22
20、.17Thanks for exploring the world with Expedia as your on-the-go travel companion!Were always working to improve the traveler experience.Here are some of our recent updates:Price tracking,price prediction,and price alert notifications capabilities are now available to help you get the best deal on f
21、lights!Remove the guesswork out of booking your next trip.Our price prediction features will help you determine when to book to get the best fare.Turn on notifications to stay in the loop when prices change.Virtual Agent will now enable travelers to change their hotel reservations.Travelers can upda
22、te reservation dates,receive price details,change rooms,or cancel if needed.How App Download Leaders Are Winning10What can we learn?App Store Search Ads:Tracking your competitors is critical to efficient spendHopper initially gained share on the terms,and then pulled back,while still Playing Offense
23、.On our podcast,Somewhat Mobile,Head of UA at Hopper,Makoto Rehault-Kihara,speaks to App Store Optimizations(ASO)inherent growth cap at the bottom of the funnel and what he knows about his competitors-including Expedias-search spend.Unlike in the case of The Home Depot and Lowes,where one competitor
24、 was not spending at all,Hopper has competitors willing to outspend,which makes the marketing channel inefficient after a certain point.Though Hoppers growth fell in 2022,it grew engagement by 14%YoY after a 141%increase in 2021.It will be interesting to see whether Expedia can follow suit in 2023!H
25、ow App Download Leaders Are Winning11ASO was a decent volume but its capped out at this point because Search Ads is so brand keyword based.”LISTEN IN HERE Makoto Rheault-KiharaHead of User AcquisitionHOPPERWhile Expedia is very search-based for its growth strategy,according to Rehault-Kihara,Hopper
26、grows through Paid Social and Product Led Growth that focuses on building trust with the user over a longer life cycle.How App Download Leaders Are Winning12How App Download Leaders Are Winning12Curating the Right Ad Network MixThe optimal Ad Network mix can serve up acquisition acceleration and its
27、 an ongoing experiment today.Apps with the bandwidth to do Mixed Media Modeling(MMM)are constantly introducing variability to Ad Network mix,Ad Creative messaging,and Ad Formats,among other variables,to measure ROI in this post-IDFA world.But the truth is all app marketers should be testing and iter
28、ating whether or not you can perform MMM.Read on for experimentation insight on Temu and Fetch Rewards.02ACQUISITIONHow App Download Leaders Are Winning13CURATING THE RIGHT AD NETWORK MIXTemu makes the top 10 most downloaded shopping apps after September launchPinduoduo launched Temu,its U.S.eCommer
29、ce app,in September 2022.Despite not existing for 8 months of the year,it ended up as the 8th most downloaded Shopping app in the U.S.at the end of 2022.A secret to Temus UA success?Experimenting to find the right Ad Network mix.How App Download Leaders Are Winning14Temu tested ROAS on Google Play f
30、rom September and used it to inform spend on iOS and Google Play:Temu tested Ironsource,AdColony,AppLovin,Unity,and Startapp in September on Google Play.From October through November,Temu used Meta Ad Network for the majority of its Google Play advertisements.In November,Temu spent 28 days ranked in
31、 the top 10 Free Apps across both app stores nearly half of those days at#1 but optimization did not end there.What can we learn?Advertising is an art and a scienceLate November,Temu ended ad campaigns through Meta Ad Network and started testing again with AdColony,DoubleClick,InMobi,Vungle,and Unit
32、y.In early December,DoubleClick,InMobi,Vungle,and Unity ads garnered less impressions for the same lift in downloads,indicating ad spend efficiency/ROAS.This case study is not to say that DoubleClick trumps Meta.With any mobile advertising effort,many variables impact an apps Ad Network choices,incl
33、uding but not limited to:Ad Creatives(What are you saying?)Ad Formats(How are you saying it?)Ideal Customer Profile(Who are you saying it to?)App Growth Stage(Who are YOU to them?)Sales Funnel(How long after user acquisition do you make a sale?)How App Download Leaders Are Winning15Creative is one o
34、f the levers you can pull,but we recognize that one creative might not work on one display partner,but could work on another.We watch all of our go-to-market channels all the way down funnel,which ties in the creative.We dont look by creative all the way down funnel,but we do look by channel.By defa
35、ult,this lets us know what creative is working best to retain users.”BIRK COOPER ON SOMEWHAT MOBILE Birk CooperChief of MarketingFETCH REWARDSHow App Download Leaders Are Winning16How App Download Leaders Are Winning16Acquiring Quality Users into Your Loyalty&Rewards ProgramIn the first half of 2022
36、,the macroeconomic environment increased consumer interest in coupons.At the same time,the post-IDFA pinch on consumer data increased apps desire for richer customer data.Enter the Loyalty&Rewards program boom:Metadata updates including the word“rewards”increased 12%year-over-year in Q2 2022,more th
37、an any other quarter.Amid increasing competition,Loyalty&Rewards programs must have that sticky factor or else those acquired members wont be loyal for long.This section will provide inspo for luring loyal users.03ACTIVATION&ENGAGEMENTHow App Download Leaders Are Winning17ACQUIRING QUALITY USERS WIT
38、H LOYALTY&REWARDS PROGRAMSIHG leads the top U.S.Hotel apps in engagement with mobile hospitalityIn June,IHG(International Hotels Group)updated its rewards program with the addition of several new features.The biggest change was providing members with input by letting them choose the rewards that mat
39、ter most to them.This gives users a sense of control,leading to a better program experience.The hotel chain also gamified the experience via an in-app rewards tracker to show how far members are from reaching another level in its newly introduced tier-based membership program.Another much-loved enha
40、ncement was reducing the number of points required to start earning rewards,engaging members earlier than it had previously.How App Download Leaders Are Winning18There was an immediate burst of new installs,growing 7%month-over-month,more than any other hotel chain in June.Daily active users of the
41、app increased by about 5%,which held steady for months after the upgrade went into place.In May,Marriott Bonvoy had led the top 5 U.S.hotel apps in engagement,but from August through the end of the year,IHG held the top spot.Sams Club bakes loyalty into the bottom line via mobile app features.Listen
42、 to VP of Product Management,Vipul Govil,explain on Somewhat Mobile.What can we learn?Earning an experience is a rewardThe chance to get something first.The ability to provide input.A certain“status”with a brand.These experiential rewards create more of a relationship and less of a transaction with
43、fans of a brand.Experiential rewards evoke emotions.For example,gratification when qualifying for faster shipping,and pride when getting special treatment.The stickiest Loyalty&Rewards programs require action by consumers in order to earn the reward.Furthermore,these programs have the potential to u
44、nlock unexpected consumer spending,in the same way that airlines motivate rewards members to take an additional trip before the years end to earn or maintain their flier status.Consider what the norm is for your industry from the list below.For a travel app like IHG,tier-based membership is the norm
45、,but to stand out,it chose to also leverage Ownership/Input and Gamification.How App Download Leaders Are Winning19Experiential rewards done well on mobileREWARDAPPLICATIONWHY IT WORKSGamificationDesigning game-like mechanisms for user activity to accumulate points or value.Motivates engagement via
46、progress and/or competition.Tier-based MembershipMembers qualify for varying levels of rewards opportunities,based on quantity of loyalty points.Motivates continued engagement via emotional perks,such as status,exclusivity,and comfort.Ownership/InputMembership opportunity to personalize product/perk
47、s and/or vote on a company decision.Increases depth and experience of,and attachment to,the brand,which motivate continued engagement.ExclusivityAn experience or product only available to rewards members.Makes users feel special.Can capitalize on fear of missing out.How App Download Leaders Are Winn
48、ing2010 Most Downloaded Food&Drink Apps in 2022United States7Taco Bell 10.4MACQUIRING QUALITY USERS WITH LOYALTY&REWARDS PROGRAMSHow Taco Bell used exclusivity to increase engagement 14%When Taco Bell launched the return of its beloved Mexican Pizza,it let rewards members access the menu item two da
49、ys before the general public.Rather than give rewards members the Mexican Pizza for free,Taco Bell was offering exclusive access as the reward.How App Download Leaders Are Winning21Related research QSR Loyalty Dos and DontsDownloads on the day of release were 424%higher than the average of the past
50、30 days.This is in line with the results of a transactional reward or free product promotion,which we show on the next page.However,the difference is seen in the engagement.About 90 days later,DAU was up 14%from pre-promotion levels.Positive reviews also increased by 70%in May,from April,as“Mexican
51、Pizza”became the 4th most used keyword with a Positive Sentiment score attached.How App Download Leaders Are Winning22What can we learn?Resist the temptation of quick-hit transactional rewardsIn 2022,Moes Mexican Grill and Jack in the Box launched transactional rewards campaigns with T-Mobile.T-Mobi
52、le users were pushed the promotion,which required downloading each QSRs respective app to redeem.Daily average downloads increased by 433%and 280%,respectively.However,those users did not stick around.Jack in the Box ended up with fewer daily active users after the campaign than it did before launch
53、ing it.How App Download Leaders Are Winning23While the easiest way to juice downloads of any app is to offer free or discounted product,the performance from such campaigns indicate that the consumer experience with transactional rewards are just that-transactional.No emotion invested,which leaves no
54、 guarantee that the redeemer of the freebie or discount is coming back when your product or service is full price.In todays competitive environment when your competitors are running similar promotions,your loyal customers could very well be going door-to-door for discounts.How App Download Leaders A
55、re Winning24How App Download Leaders Are Winning24Teaming Up with Another Brand to Unlock New Fans:Teaming up with a non-competitive brand is a smart way to introduce yourself to a new,likely high-quality,audience via a brand they already know and trust.For example,a high-end coffee chain partnering
56、 with an airline could be a big win.Inflation has hit consumers hard,so they are likely to pull back on items that are not a necessity,like their daily cappuccino.However,with travel in high demand(its the fastest-growing app store category by downloads,growing 27%YoY),consumers can better rationali
57、ze their coffee spend because theyre banking airline miles and coffee chain loyalty points).Read on to see real examples of how top apps leveraged partnerships to activate new audiences in 2022.04ACTIVATION&ENGAGEMENTHow App Download Leaders Are Winning25TEAMING UP WITH ANOTHER BRAND TO UNLOCK NEW F
58、ANS#1 Education app Duolingo dabbles in the metaverseLanguage learning app Duolingo was the most downloaded Education app in 2022 and has been in the top five for the past five years.The app has grown its DAU by 200%over the past five years,in no small part due to its gamification tactics of using p
59、oints,streaks,and achievements to motivate users.In 2022,Roblox players organically began creating Duolingo-themed games and avatars within the app.Wisely,Duolingo capitalized on the idea,launching a“game jam”where players could submit their games to be featured in its virtual Roblox space.Any curre
60、ncy earned in-game could be used to buy virtual Duolingo branded merchandise like backpacks or hats.Maura Welch,VP of Marketing at Together Labs,breaks down the opportunity for brands in metaverse platforms on Somewhat Mobile.10 Most Downloaded Education Apps in 2022United States1Duolingo 16.5MHow A
61、pp Download Leaders Are Winning26Average daily downloads increased by 18%the following week.One month later,Daily Active Users were up 5%from before the partnership.What can we learn?Games help provide interactive experiences for brandsPlaying video games over the past decade has evolved from someth
62、ing that“gamers”do to something that almost everyone enjoys.Roblox,in particular,is popular with the youngest digital natives and has become a popular entry point for brands to meet the younger generation in the metaverse.It may seem counterintuitive to send users to another platform;however,the sav
63、viest initiatives are designed to get players to boomerang back to the app and physical store.How App Download Leaders Are Winning27Chipotle jumped into the metaverse via Roblox,creating a virtual restaurant and themed game for its 2021“Boorito”promotion,which resulted in 79%more downloads than the
64、promotion the year before without Roblox.Since then,it has stayed consistent in the effort,launching another themed game in the spring and,this month,being the first to launch a menu item in the metaverse the guajillo steak.The innovation and partnership are paying off:Chipotle will have the highest
65、 Engagement(DAU/MAU)for three consecutive quarters.How App Download Leaders Are Winning2810 Most Downloaded Apps in 2022United States4Cash App 66MTEAMING UP WITH ANOTHER BRAND TO UNLOCK NEW FANSMerchant partners help keep Cash App on top in the bear marketIn a year when consumer stock and crypto tra
66、ding interest fell off a cliff,Cash App made gains from merchant partnerships.The well-rounded fintech app had existing relationships with QSRs and retailers to increase merchant adoption of Cash App Pay.However,Cash App appears to have wanted a more direct appeal to customers of these select brands
67、.In 2022,it ran Cash-Back-Through-Cash-App promotions with Chipotle multiple times,as well as Shake Shack and Auntie Annies.Cash Apps highest month-over-month growth rates correlate with the months it ran these merchant partnerships,indicating user acquisition success.How App Download Leaders Are Wi
68、nning29Partnering with QSR brands was a savvy pivot on Cash Apps part:The same economic conditions that froze retail investing ignited consumer interest in dining at QSRs.In July,the top 36 QSR apps in the U.S.grew 42%year-over-year,as combined downloads for the group reached a new record.What can w
69、e learn?Partner with brands that have fansThe only merchant that Cash App worked with repeatedly was Chipotle,a QSR with impressive fandom.When evaluating partnerships,consider whether the brand has an audience or a fanbase.How App Download Leaders Are Winning30AudienceAn example of a partnership wi
70、th an audience is found in the Loyalty&Rewards section,where we show Moes Southwest Grill and Jack in the Box partnering with T-Mobile to offer rewards through each respective app.This was a strategic play to get in front of a large audience(the T-Mobile Tuesday app has 28%more lifetime downloads th
71、an Chipotle,to compare with Cash Apps choice).But the partnership did not produce longer-term engagement with the T-Mobile Tuesday audience for either app.FanbaseChick-fil-A has partnered with a handful of local sports teams across different markets throughout 2022.It engaged select sports team fans
72、 to be their fans by giving away free chicken sandwiches if that team won the game.Of course,the other requirement is that fans had the Chick-fil-A app downloaded to their phone with location services turned on.Most of the advertising for the promotion was done offline in the arena or stadium which
73、limited the audience but hyped up the engagement.Chick-fil-A has improved its engagement rate quarter-over-quarter in 2022.Learn more about offline partnerships In our BRAG IndexHow App Download Leaders Are Winning31How App Download Leaders Are Winning31Ushering Users into a Core Loop A core game lo
74、op is a series of actions in an app that organically follow one another.These are the actions you want app users to take and repeat over and over again.They should be simple,intuitive,and gratifying to complete.This is the foundation of app engagement and,most importantly,retention.Ahead youll see h
75、ow you might create or enhance a core loop to keep users coming back to your app.05RETENTIONBUY COFFEEEARN POINTSGET REWARDS!How App Download Leaders Are Winning3210 Most Downloaded Health&Fitness Apps in 2022United States2Sweatcoin 8.8MUSHERING USERS INTO A CORE LOOPSweatcoin adds value to its core
76、 loopSweatcoins gamified experience stems from its engagement loop,where users earn its brand currency(sweatcoins)by using the app(exercising).Users then redeem currency for prizes on Sweatcoins marketplace.In April 2022,Sweatcoin announced its brand currency would be minted as a cryptocurrency.Now,
77、users are given a Sweat Wallet that generates fees by enabling a suite of decentralized finance functions,such as the exchange of Sweat tokens into other crypto,liquidity provision,and staking.Sweat tokens become harder to mint over time,rewarding early adopters with greater value obtained.How App D
78、ownload Leaders Are Winning33As a result of the innovation into its core loop,Sweatcoin increased its DAU by more than 250%after adding 22 million new app users within the first two months of the announcement.EXERCISERECEIVEEARNHow App Download Leaders Are Winning34What can we learn?Core loop brings
79、 people on the product roadmapWhile our first Brand Relative App Growth Index with Digital Turbine found that most people had not heard of Sweatcoin in 2022,it had been a top-ranking app in the app stores in 2017 and 2018.However,Sweatcoins product roadmap walked toward the budding web3/crypto space
80、.Sweatcoin wisely built its product experience to take users on a journey into the new era.It did this by making simple choices like naming its brand currency a coin and holding auctions in its marketplace of goods(which is how NFT purchases with bitcoin work).Of course,Sweatcoin benefitted from the
81、 crypto,NFTs,and Web3 hype in 2022,which helped its product resonate and get people excited.In fact,during this time,Fitbits growth waned,presenting a question about whether“streaks”alone can motivate users through a core loop,or if consumers have grown too accustomed to them.How App Download Leader
82、s Are Winning3510 Most Downloaded Health&Fitness Apps in 2022United States12Klarna 14.5MUSHERING USERS INTO A CORE LOOPKlarna reaches all-time-high engagement with user missionsIn May,Klarna monthly active users reached a new record worldwide.It had also doubled the download growth of its competitor
83、s in the United States.App Store metadata and product images revealed a unique Core Loop within the fintech app.Klarna was executing a different kind of“move-to-earn.”It motivated users to progress through various in-app movements,to increase stickiness with the product.In other words,the ideal cust
84、omer journey.How App Download Leaders Are Winning36What can we learn?Core loops create relationship between brand and userThe Missions,as Klarna called them,included actions that did one or both of the following:Opted users in to more communication from Klarna(e.g.,“connect your email”and“get price
85、drop alerts”)Motivated native use of Klarna to shop vs.using Klarna while shopping on another site(e.g.,“connect a card”)In all cases,Klarna can collect more first-party data from customers than when its used as a payment option on its merchant partners apps.Unfortunately,due to macroeconomic condit
86、ions,Klarnas progress in getting users through Missions was disrupted in June when the lender pulled back on giving out loans and rewards.Ultimately,the buy now,pay later leader dropped out of the Top 10 Shopping Apps for this reason.Klarna had recently developed Live Shopping imagine the major feat
87、 if it could motivate users with rewards to participate.It would have become one of the first Shopping apps in the West to encourage the behavior.As shown in the Loyalty&Rewards section of this ebook,earning rewards is a powerful motivator to engagement and an experience that builds a relationship w
88、ith the user.App reviews revealed users felt betrayed by the loss of rewards,and the performance data shows many churned to competitors Affirm and Afterpay.How App Download Leaders Are Winning37CONCLUSIONTheres no one way to UA anymore.As mobile marketers work on acquisition tactics beyond mobile ad
89、vertising such as partnerships or Loyalty&Rewards they are often a blend of activation,engagement,and retention strategies too.The result will be stronger and more sustainable mobile businesses.The Download Leaders demonstrate the potential impact of the following focus areas:1.Diversification.Limit
90、 your exposure to risks by diversifying your own marketing channel mix,how and where you show up against competitors,and which apps you look to for inspiration.2.Experimentation.Whether or not App Stores introduce mobile-macro policy changes again,consumer behavior and preferences are always changin
91、g,as is the ideal customer profile you are pursuing and your product-market fit.Subscribing to performance estimates on your competition and the larger marketplace arms you with insights to form hypotheses for new tests.3.Innovation.From Ad Creatives to product features to Loyalty&Rewards programs,t
92、he stickiest examples challenge the status quo to stand out.As a reminder,you should look to competitors for inspo.We said it once,and we will say it again its not always the first movers that win but those that do it best.How App Download Leaders Are Winning38Data on over 7M+appsCoverage in over 60
93、 countries Downloads IAP Revenue Daily Active Users Monthly Active Users Avg.Sessions Per user Total#of Sessions Avg.Session Length Total Time Spent In App SDK installs/uninstalls Demographics Cross-app usage Feature tagging User reviews App Store Day CountryIndustry AgnosticTrusted by more than 100,000 publishers worldwideWe enable brands to analyze critical competitive signals on mobile apps.Outsmart Your CompetitionBenchmark your app vs.your competitionGET YOUR FREE REPORT