1、2023?1?5?1?2023 Sensor Tower Inc.-All Rights Reserved2Sensor Tower?/?App Store?Google Play?IP?Sensor Tower?2019?1?2023 Sensor Tower Inc.-All Rights Reserved?/?录3?2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved5RPG?AR?82?5?1?RPG?ARRPG?RPG?RPG?2023 Sensor Tower I

2、nc.-All Rights Reserved62019?-2023?82?30?28?70%?12?9?%?%?%?%?%?70%?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?10?2023?2022?11?-2023?10?融?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved72019?-2023?2019?2023?RPG?17?20?5?79?72?RPG?RPG?AR?0?40?80?RPG?AR?Sensor Tower?App Store?Google Play

3、?IAP?技?(?)?2023?10?2023?2022?11?-2023?10?融?:Sensor Tower?79亿美元72亿美元44亿美元40亿美元35亿美元19亿美元14亿美元12亿美元8亿美元2亿美元 2023 Sensor Tower Inc.-All Rights Reserved82019?-2023?/?13?2019?2023?33?创?Coin Master?12?11?7?63?创?/?0?35?70?题材?/?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?10?2023?2022?11?-2023?10?融?:Se

4、nsor Tower?题材?/?63 亿 美 元33 亿 美 元29 亿 美 元22 亿 美 元 2023 Sensor Tower Inc.-All Rights Reserved9?2023 Sensor Tower Inc.-All Rights Reserved?2023?10?:Sensor Tower?10?12?1Coin MasterMoon Active23456GardenscapesPlayrixPokmon GONiantic?-?AniplexHomescapesPlayrix?78910?RobloxRoblox CorporationCandy Crush Sag

5、aActivision Blizzard?1Clash of ClansSupercell23456?-?AniplexPokmon GONiantic?GungHo Online Entertainment?RobloxRoblox Corporation78910?Candy Crush SagaActivision Blizzard?mixi?2015?10?MOBA?5?Top?12?27?2023?10?150?2020?2021?2023?10?108?60%?11%?12?Top?2023 Sensor Tower Inc.-All Rights Reserved11?2022?

6、11?2023?10?:Sensor Tower?1Garena Free FireGarena Games Online?:?2345?&?1Hay DaySupercellMinecraftMicrosoft CorporationKlondike AdventuresVIZOR APPS2345RobloxRoblox CorporationTownshipPlayrix1?MNCSOFTDRAGON BALL Z DOKKAN BATTLEBANDAI NAMCO?2345?-?Aniplex?mixi模拟射击RPG1Clash of ClansSupercell?Mobile Leg

7、ends:Bang Bang?2345?策略1HomescapesPlayrixFishdomPlayrixCandy Crush Soda SagaActivision Blizzard2345Candy Crush SagaActivision BlizzardGardenscapesPlayrix解谜?RPG?Top?1eFootball?KonamiGolf ClashElectronic Arts?Ball PoolM2345?KonamiEA SPORTS FC?Mobile SoccerElectronic Arts体育 2023 Sensor Tower Inc.-All Ri

8、ghts Reserved12?Playrix?Activision Blizzard?Supercell?2019?2023?5?5?1?5?52?Playrix?4?23?Playrix?PlayrixActivision BlizzardSupercell?Take-Two InteractivePixel UnitedPlaytikaElectronic Arts?0?30?60?6?9?10?11?14?15?20?23?52?2019?-2023?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?10?2023?2022?11?-2

9、023?10?融?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved13?2023 Sensor Tower Inc.-All Rights Reserved14?Sensor Tower?Pathmatics?Plarium Global?RAID:Shadow Legends?8000?Hero Wars?Candy Crush Saga?6300?6000?RAID:Shadow Legends?8?2023?10?:Sensor Tower-PathmaticsRAID:Shadow Legends Hero Wars Ca

10、ndy Crush Saga DoubleDown?Casino Vegas Slots Clash of Clans Rise of Kingdoms Huuuge Casino Slots Vegas?DRAGON BALL Z DOKKAN BATTLE Star Trek?Fleet Command Cashman Casino Las Vegas Slots 0?4500?9000?1600万美元1900万美元2000万美元2600万美元2800万美元2900万美元3200万美元6000万美元6300万美元8000万美元2022?11?-2023?10?Top?2023 Sensor

11、 Tower Inc.-All Rights Reserved?2023?10?:Sensor Tower?15全球游热告素材RAID:Shadow Legends Plarium GlobalHero Wars NEXTERSCandy Crush Saga Activision BlizzardDoubleDown Casino Vegas Slots DoubleUCasino 2023 Sensor Tower Inc.-All Rights Reserved16?2023 Sensor Tower Inc.-All Rights Reserved?:Sensor Tower?17?略

12、?Candy Crush Saga?2023 Sensor Tower Inc.-All Rights Reserved?18?:Sensor Tower?Supercell?Clash of Clans?&?1?60%?7?30?43%?30%?SQUARE ENIX?AR?Dragon Quest Walk?RPG?1?7?60%?40%?留存率(%)时()?iOS?命运-冠位指定Clash of Clans野球Dragon Quest Walk 2023 Sensor Tower Inc.-All Rights Reserved19?2023 Sensor Tower Inc.-All

13、Rights Reserved20?IP?-?Aniplex?Fate8+?DRAGON BALL Z DOKKAN BATTLEBANDAI NAMCO?Dragon Ball Z8+?Konami?NPB8+?LINE:Disney Tsum TsumLINE Corporation?Disney Animation9+?Dragon Quest WalkSQUARE ENIX?Dragon Quest4+?eFootball?Konami?FIFA6+?Romancing Saga Re:univerSeSQUARE ENIX?SaGa5?50%?IP?9?12?18?25?26?41?

14、71?2023?10?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved?2023?10?:Sensor Tower?21?命运-冠位指定 Aniplex放置少 有爱互娱碧蓝航线 悠星络 2023 Sensor Tower Inc.-All Rights Reserved?2023?9?:Sensor Tower?22?-?0?1?2?Jun-?Oct-?Feb-?Jun-?Oct-?Feb-?Jun-?Oct-?Feb-?Jun-?Oct-?Feb-?Jun-?8?DRAGON BALL Z DOKKAN BATTLE?0?0.5

15、?1?Jan-?May-?Sep-?Jan-?May-?Sep-?Jan-?May-?Sep-?Jan-?May-?Sep-?Jan-?May-?Sep-?2?Dragon Quest Walk?0?4000?8000?Sep-?Dec-?Mar-?Jun-?Sep-?Dec-?Mar-?Jun-?Sep-?Dec-?Mar-?Jun-?Sep-?Dec-?Mar-?Jun-?Sep-?9?0?1500?3000?Jul-?Nov-?Mar-?Jul-?Nov-?Mar-?Jul-?Nov-?Mar-?Jul-?Nov-?Mar-?Jul-?9?2023 Sensor Tower Inc.-A

16、ll Rights Reserved23?82?5?1?2023?10?82?2200?30?37%?28?12?9?RPG?17?20?RPG?RAID:Shadow Legends?Hero Wars?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应内收 最全的数据信息，其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次业验证产品对标程碑事件

17、数据误差5%产品功能创新 平台持续更新产品功能，致于更 好地服务合作伙伴和客户24 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer Intelligence 户情报?DAU/MAU?SDK?SDK?融?25 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?26J A PA N 2023 Sensor Tower Inc.-All Rights Reserved?Sensor Tower?Sensor Tower?sensortower-