1、ALL THE DATA, TRENDS, AND INSIGHTS YOU NEED TO HELP YOU UNDERSTAND HOW PEOPLE USE THE INTERNET, MOBILE, SOCIAL MEDIA, AND ECOMMERCE DIGITAL 2020 CHINA ! Changes to data sources, underlying data, and reporting methodologies mean that various figures in this report will not be comparable to similar fi

2、gures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a COMPARABILITY ADVISORY in the footnotes of each relevant slide. These changes relate to either (1) a source change, where we have substantially changed the data sources th

3、at we use to inform data points; or (2) a base change, where either we or our data providers have made material changes to the ways in which we and / or they collect and / or report underlying data. Wherever such changes occur, we have also endeavoured to re-base the historical data we use for annua

4、l or quarterly growth figures, but where we have been unable to re-base historical data, we have included an advisory in the footnotes of each relevant slide. Please see the complete list of data sources at the end of this report for further details. IMPORTANT NOTES ON CHANGES TO DATA CLICK HERE TO

5、READ OUR DIGITAL 2020 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2020 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL OVERVIEW ESSENTIAL INSIGHTS IN

6、TO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE DIGITAL 2020DIGITAL 2020 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL YEARBOOK GLOBAL OVERVIEWBOTSWANADJIBOUTIGUINEALESOTHONEPALST. KITTS MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLO

7、BALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LA

8、TEST AVAILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION:PENETRATION:PENETRATION:PENETRATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 7.755.194.543.80 BILLIONBILLIONBILLIONBILLION 55%67%59%49% DIGITAL AROUND THE WO

9、RLD IN 2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE 8 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SO

10、CIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AVAILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. JAN 2020 vs. JAN 20

11、19JAN 2020 vs. JAN 2019JAN 2020 vs. JAN 2019JAN 2020 vs. JAN 2019 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +1.1%+2.4%+7.0%+9.2% +82 MILLION+124 MILLION+298 MILLION+321 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL

12、ADOPTION OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 9 JAN 2020 SOU

13、RCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS. *NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS G

14、EOSCHEME. COMPARABILITY ADVISORY: IMPORTANT SOURCE CHANGES. FIGURES ARE NOT DIRECTLY COMPARABLE TO PREVIOUS REPORTS. 70% 66% 63% 48% 54% 72% 60% 23% 22% 36% 53% 78% 83% 92% 95% 72% 60% 66% 88% NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL POPULATION* INTERNET PENETRATION BY REGION OCEANI

15、A SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 10 JAN 2020 SOURCES: KEPIOS A

16、NALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHE

17、ME. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. 57% 63% 71% 27% 22% 56% 36% 8% 6% 13% 39% 49% 59% 54% 67% 67% 51% 64% 69% THE NUMBER OF ACTIVE SOCIAL MEDIA USERS IN EACH REGION COMPARED TO TOTAL POPULATION*, REGARDLESS OF AGE SOCIAL MEDIA USE vs. TOTAL POPULATION BY REGION 11 JAN 2020 SOURCES:

18、KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; PLATFORMS SELF-SERVICE ADVERTISING TOOLS (ALL LATEST AVAILABLE DATA). NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS. PLATFORMS IDENTIFIED BY (*) DO NOT PUBLISH MAU DATA. FIGURES FOR TWI

19、TTER AND SNAPCHAT USE EACH PLATFORMS LATEST ADVERTISING AUDIENCE REACH FIGURE, AS REPORTED IN EACH PLATFORMS SELF-SERVICE ADVERTISING TOOLS (JANUARY 2020). DATA UPDATED TO: 25 JANUARY 2020 FACEBOOK YOUTUBE WHATSAPP* FB MESSENGER* WEIXIN / WECHAT INSTAGRAM* DOUYIN / TIKTOK QQ QZONE SINA WEIBO REDDIT

20、SNAPCHAT* TWITTER* PINTEREST KUAISHOU 2,449 2,000 1,600 1,300 1,151 1,000 800 731 517 497 430 382 340 322 316 BASED ON MONTHLY ACTIVE USERS, ACTIVE USER ACCOUNTS, ADVERTISING AUDIENCES, OR UNIQUE MONTHLY VISITORS (IN MILLIONS) THE WORLDS MOST-USED SOCIAL PLATFORMS 12 JAN 2020 SOURCE: SIMILARWEB (JAN

21、UARY 2020). *NOTES: RANKINGS ARE BASED ON MESSENGER APPS WITH THE HIGHEST NUMBER OF AVERAGE DAILY ANDROID APP USERS IN EACH RESPECTIVE COUNTRY OR TERRITORY DURING DECEMBER 2019. FIGURES IN PARENTHESES IN THE LEGEND DENOTE THE NUMBER OF COUNTRIES OR TERRITORIES IN WHICH EACH APP IS THE TOP-RANKED MES

22、SENGER. FIGURE FOR FACEBOOK MESSENGER INCLUDES MESSENGER LITE. WHATSAPP (138) FACEBOOK MESSENGER (74) VIBER (7) IMO (3) WECHAT (2) LINE (3) SKYPE (2) KAKAOTALK (1) UNKNOWN (14) PLUS MESSENGER (1) THE MOST ACTIVE MESSENGER APP* IN EACH COUNTRY OR TERRITORY IN DECEMBER 2019 TOP MESSENGER APPS AROUND T

23、HE WORLD OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 13 JAN 2020 SO

24、URCE: GSMA INTELLIGENCE (JANUARY 2020, BASED ON DATA FOR Q4 2019). *NOTES: CONNECTION FIGURES DO NOT INCLUDE IOT CELLULAR CONNECTIONS. PERCENTAGES MAY EXCEED 100% DUE TO INDIVIDUAL USE OF MULTIPLE CONNECTIONS. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. COMPARABILITY ADVISORY: BASE CHANGES.

25、SOME FIGURES MAY NOT BE DIRECTLY COMPARABLE TO DATA IN OUR PREVIOUS REPORTS. 107% 135% 114% 84% 102% 101% 169% 60% 51% 92% 101% 149% 127% 117% 119% 106% 77% 99% 106% NUMBER OF MOBILE CONNECTIONS* IN EACH REGION COMPARED TO TOTAL POPULATION (REGARDLESS OF AGE) MOBILE CONNECTIVITY BY REGION 14 JAN 202

26、0 SOURCE: APP ANNIE (JANUARY 2020). COMBINED DATA FOR ANDROID AND IOS DEVICES. #GAME NAMECOMPANY#APP NAMECOMPANY RANKING OF MOBILE GAMES BY MONTHLY ACTIVE USERSRANKING OF MOBILE APPS BY MONTHLY ACTIVE USERS 01PUBG MOBILETENCENT 02CANDY CRUSH SAGAACTIVISION BLIZZARD 03HONOUR OF KINGSTENCENT 04ANIPOPH

27、APPY ELEMENTS 05GAME FOR PEACETENCENT 06CLASH OF CLANSSUPERCELL 07POKMON GONIANTIC 08SUBWAY SURFERSKILOO 09CLASH ROYALESUPERCELL 10FREE FIRESEA 01WHATSAPP MESSENGERFACEBOOK 02FACEBOOKFACEBOOK 03FACEBOOK MESSENGERFACEBOOK 04WECHATTENCENT 05INSTAGRAMFACEBOOK 06TIKTOKBYTEDANCE 07ALIPAYANT FINANCIAL SER

28、VICES GRP. 08QQTENCENT 09TAOBAOALIBABA GROUP 10BAIDUBAIDU GLOBAL RANKINGS OF TOP MOBILE APPS AND GAMES BY AVERAGE MONTHLY ACTIVE USERS THROUGHOUT 2019 GLOBAL MOBILE APP RANKINGS: ACTIVE USERS 15 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET U

29、SERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY (ANY DEVICE) VISITED AN ONLINE RETAIL STORE ON THE WEB (ANY DEVICE) PURCHASED A PRODUCT ONLINE (ANY DEVICE) MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER MADE AN ONLINE PURCHASE VI

30、A A MOBILE DEVICE 80%90%74%36%52% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT PERFORMING EACH ACTIVITY IN THE PAST MONTH GLOBAL ECOMMERCE ACTIVITIES global web index global web index CHINA 17 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBI

31、NDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AV

32、AILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION:vs. POPULATION:PENETRATION:PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 1.441.61854.51.04 BILLIONBILLIONMILLIONBILLION 59%112%59%72% CHINA THE ESSENTIAL HEAD

33、LINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE CHINA 18 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; SOCIAL MEDIA

34、 PLATFORMS SELF-SERVICE ADVERTISING TOOLS; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR. ALL LATEST AVAILABLE DATA IN JANUARY 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. JAN 2020 vs. JAN 2019JAN 2020

35、 vs. JAN 2019JAN 2020 vs. JAN 2019JAN 2020 vs. APR 2019 TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.4%+4.3%+3.1%+1.5% +5.8 MILLION+67 MILLION+25 MILLION+15 MILLION CHINA DIGITAL GROWTH INDICATORS CHANGES IN KEY INDICATORS OF DIGITAL ADOPTION 19 JAN 2020 SOUR

36、CES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2020). NOTE: NEITHER THE UNITED NATIONS NOR THE U.S. CENSUS BUREAU PUBLISH DATA FOR GENDERS OTHER THAN FEMALE OR MALE. DATA AND GENDER DEFINITIONS AS REPOR

37、TED BY EACH RESPECTIVE ORGANISATION, BASED ON AVAILABLE DATA. URBAN POPULATION AS A SHARE OF TOTAL POPULATION POPULATION DENSITY (PEOPLE PER KM2) OVERALL LITERACY RATE (ADULTS AGED 15+) FEMALE LITERACY RATE (ADULTS AGED 15+) MALE LITERACY RATE (ADULTS AGED 15+) TOTAL POPULATION FEMALES AS A PERCENTA

38、GE OF POPULATION* MALES AS A PERCENTAGE OF POPULATION* ANNUAL CHANGE IN TOTAL POPULATION MEDIAN AGE 59%153.397%95%98% 1.4449%51%+0.4%38.4 BILLION+5.8 MILLION CHINA CORE DEMOGRAPHIC INDICATORS OVERVIEW OF THE POPULATION 20 JAN 2020 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU (LATEST DATA AVAILABLE IN

39、 JANUARY 2020). 18+13+ TOTAL POPULATION POPULATION AGED 13 AND ABOVE POPULATION AGED 18 AND ABOVE POPULATION AGED 16 TO 64 1.4485%79%69% BILLION1.2 BILLION1.1 BILLION996.6 MILLION CHINA THE TOTAL NUMBER OF PEOPLE WITHIN EACH AGE GROUP POPULATION BY AGE GROUP 21 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 20

40、19). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. DEVICE FOR STREAMING TV CONTENT OVER THE INTERNET GAMES CONSOLE SMART HOME DEVICE SMART WATCH OR WRISTBAND VIRTUAL REALITY DEVICE MOBILE PHONE (ANY TYPE) SMART PHONE NON-SMARTPHONE MOBILE PHONE LAPTOP OR DE

41、SKTOP COMPUTER TABLET DEVICE 7.9%12%15%28%4.4% 95%95%4.8%58%36% CHINA PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE DEVICE OWNERSHIP global web index global web index global web index global web index 22 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDIN

42、GS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: TELEVISION TIME INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. USE OF DIFFERENT DEVICES AND CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCUR

43、RENTLY. USING THE INTERNET USING SOCIAL MEDIA WATCHING TELEVISION* LISTENING TO MUSIC STREAMING SERVICES USING A GAMES CONSOLE 5H 50M2H 12M3H 17M1H 31M1H 24M CHINA AVERAGE DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES DAILY TIME SPENT WITH MEDIA global

44、web index global web index INTERNET USE 24 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS (ALL LATEST AVAILABLE DATA IN JANUARY 2020). TIME SPENT DATA

45、 FROM GLOBALWEBINDEX (Q3 2019), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. COMPARABILITY ADVISORY: SOURCE CHANGES. TOTAL NUMBER OF INTERNET USERS ON ANY DEVICE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION ANNUAL GROWTH IN THE NUMBER OF INT

46、ERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET ON ANY DEVICE BY EACH INTERNET USER 854.559%+3.1%5H 50M MILLION+25 MILLION CHINA NUMBER OF PEOPLE USING THE INTERNET, AND HOW MUCH TIME THEY SPEND USING THE INTERNET EACH DAY OVERVIEW OF INTERNET USE global web index 25 JAN 2020 SOURCES: ITU; G

47、LOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII (ALL LATEST AVAILABLE DATA IN JANUARY 2020). TIME AND SHARE DATA VIA GLOBALWEBINDEX (Q3 2019) *NOTE: FIGURES FOR SHARE BY MOBILE DEVICE TYPE RE

48、PRESENT EACH DEVICES SHARE OF TOTAL INTERNET USERS AGED 16 TO 64, NOT JUST SHARE OF MOBILE INTERNET USERS. COMPARABILITY ADVISORY: SOURCE CHANGES. TOTAL NUMBER OF MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS SHARE OF ALL INTERNET USERS ACCESSING VIA SMARTPHONES

49、* SHARE OF ALL INTERNET USERS ACCESSING VIA FEATURE PHONES* AVERAGE DAILY TIME SPENT USING THE INTERNET ON MOBILE DEVICES 812.695%95%2.1%3H 10M MILLION CHINA INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES MOBILE INTERNET USE global web index global web index 26 JAN 2020 SOURCE: OOKLA (JANUARY 2020). FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS IN DECEMBER 2019, WITH COMPARISONS TO AVERAGE DOWNLOAD SPEEDS IN DECEMBER 2018. AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF