1、001 COVER FINAL BR2024.indd 1001 COVER FINAL BR2024.indd 119/12/2023 17:5019/12/2023 17:50drinksint Drinks International Brands Report 2024 3 EDITORIALEditorShay WWebsite Editor Oli Doddoli.doddagilemedia.co.ukEditorial Researcher Angel AProduction Editor Jaq BReporter&Editorial Researcher Eleanor Y

2、DESIGNArt Director Christine Freemanchristine.freemanagilemedia.co.ukArt Editor James Downjames.downagilemedia.co.ukADVERTISINGCommercial Director Rob Cullen+44(0)1293 Senior Account Manager Carmen Poel Francesch+44(0)1293 PUBLISHERJustin Smith+44(0)1293 590041 ACCOUNTSAnnet e OConnellannet e.oconne

3、llagilemedia.co.ukMANAGING DIRECTORRussell Dodd+44(0)1293 590052 DRINKS INTERNATIONALJubilee House,56-58 Church Walk,Burgess Hill,West Sussex,RH15 9ANT:+44(0)1293 Cover image: 14 YEARS at the helm of the Brands Report,creator Hamish Smith has passed the baton to me.Over the years the report has evol

4、ved and grown to become one of the most anticipated pieces of annual research among the global drinks trade no pressure.Aside from the signif cance of its impact on the trade,my eyes have been opened to the level of research and detailed structure involved in creating what,on the surface,looks like

5、a simple set of top-10 lists.Nevertheless,the team has pulled it of .T e results make for some interesting reading and weve collaboratively applied our knowledge of the trade to analyse each list.For those looking for the Bestselling Classic Cocktails list,this was separated into its own supplement

6、called the Cocktail Report last year,and its second iteration will be released in the middle of the year.When Smith launched the Brands Report in 2010,he didnt imagine it would become the bible for the drinks trade which it is today.Who knows how big it could be in another 15 years?SHAY WATERWORTHED

7、ITORCONTENTS4 HOW WE DID IT7 BARTENDERS CHOICE8Q&A HYACINTHE LESCOT10 Q&A TITOS HANDMADE VODKA14 BRANDS IN COCKTAILS23 GIN25 RUM27 SCOTCH WHISKY28 AMERICAN WHISKEY31 IRISH WHISKEY33 WORLD WHISKIES34 VODKA36 COGNAC38 BRANDY41 PISCO43 TEQUILA45 MEZCAL46 CACHAA48 LIQUEURS50 COCKTAIL BITTERS52 SHERRY54

8、VERMOUTH56 BEER57 CHAMPAGNE58 NON-ALCOHOLIC SPIRITS60 MIXERS63 ALL-TIME LEAGUES66 PERFORMANCE BY GROUPFROM THE EDITOR003 Contents leader BR2024.indd 3003 Contents leader BR2024.indd 319/12/2023 17:4419/12/2023 17:444 Drinks International Brands Report 2024 Weve been running T e Brands Report since 2

9、010 the year af er Agile Media launched T e Worlds 50 Best Bars and,while it has evolved since then,taking in new categories and drawing data from an ever-rotating panel of bars,it still seeks to answer the same question.Which brands do the best bars buy and why?And if youre reading this,you probabl

10、y know why thats important:in bars,as many other industries,trends tend to start at the top and percolate down.T e Brands Report is therefore a snapshot of the business behaviour of a very specif c group of bars,whose owners,head bartenders and bar managers complete detailed questionnaires on their

11、spirits buying habits.T is invitation-only 100-strong sample is made up of venues that have appeared in recent editions of T e Words 50 Best Bars(1-100),Tales of the Cocktails Spirited Awards,Top 500 Bars,plus regional awards such as North America and Asias 50 Best Bars and national awards such as t

12、he Class Bar Awards and similar organisations from around the world.To create the best coverage,about 5%of the 100 were editors picks bars of high regard in regions less represented by awards.T e panel rotates each year to ref ect the current geography of the industrys most inf uential bar scenes.HO

13、W WE DID ITShay Waterworth runs through the methodology behind the Brands Report T e Brands Report is a snapshot of the business behaviour of a very specif c group of barsISTOCK.COM/MAURESE004 How we did it BR2024.indd 4004 How we did it BR2024.indd 419/12/2023 17:0819/12/2023 17:08drinksint Drinks

14、International Brands Report 2024 7 BARTENDERS CHOICE1MICHTERS2TANQUERAY3PLANTATION RUM4JOHNNIE WALKER5CAMPARI6BOATYARD7SIETE MISTERIOS8BACARDI9KETEL ONE10NIKKABartenders Choice is the players player award of the bar industry.Our bars were asked to name one brand which they have a particular sof spot

15、 for,a brand they like working with above all others,across any category.Over the years many of the same names have re-emerged,with Tanqueray taking top spot in exactly half of the previous 14 editions of the Brands Report.However in 2024,American whiskey brand Michters has topped the poll,being a t

16、op-three pick for almost 10%of our voting pool.Since the brand was resurrected by Joseph J Magliocco in the mid 1990s,its engagement with the trade is evident.In 2020 it appeared for the f rst time in Bartenders Choice and,having f irted with the top spot in subsequent years,Michters is of cially th

17、e favourite among the worlds most inf uential on-trade.Tanqueray therefore drops down to second.Diageos famous green bottle has been on the podium every year since 2013,making it the most successful brand in the history of this report.Bartender loyalty is evident in this poll,with the top f ve brand

18、s this year all returning from 2023 and nine out of the 10 adding to their previous success.T e sole debutant this year is Boatyard which,under the guidance of commercial director Declan McGurk,has inf ltrated the top tier of hospitality in the past couple of years.Another constant within Bartenders

19、 Choice is the even spread of categories.Of the 10 brands in the list we have gin,rum,mezcal,vodka and liqueurs all represented alongside American,Scotch and Japanese whiskies.T is is ref ective of the dif erent styles of bars polled as well as their widespread geography,adding further value to this

20、 acclaimed ranking.Bartender loyalty is evident in this poll,with the top f ve brands this year all returning from 2023Michters knocks Tanqueray of the top spot as the favourite brand among those behind the stickdrinksint Drinks International Brands Report 2024 BARTENDERS CHOICE007 Bartenders Choice

21、 BR2024.indd 7007 Bartenders Choice BR2024.indd 719/12/2023 17:0919/12/2023 17:098 Drinks International Brands Report 2024 The Cambridge Public House in Paris broke into the Worlds 50 Best Bars in 2023 at number 38.Co-owner Hyacinthe Lescot gives Drinks International his insights into the bars buyin

22、g habits.When youre choosing which brands to stock,what do you take into account?We look into a few things:price,f avour,sometimes the potential of collaboration,novelty.We also look deeply into their values and ethics,and the story behind the brand.Have you noticed any changes in the style or price

23、 point of the spirits you stock over the past year?We did notice that inf ation was having an impact on price point but also on marketing budget and project development,especially in some categories.Not so much in style.Do you prefer to stock brands which you personally like,or We believe in continu

24、ity and commitment,but also in freedom and innovationParis-based Cambridge Public House is commit ed to ensuring it makes the best brand choices both for its customers and for the bars guiding principlesHYACINTHE LESCOTbrands which you know will sell well?We always go for brands and spirits we like,

25、making sure we have enough variety of choice for our customers and to please everyone.I believe a brand wouldnt sell much if the team is not here to sell it with commitment.How do you prefer brands to pitch their products to you?I love the appointment approach:a text,an email,or even someone who pas

26、ses by to see when we have availabilities.T en we agree on a meeting and this way I put myself in the best condition to try to understand the product,rather than testing it quickly when in service.It shows respect on both sides.Does interaction with brand ambassadors increase the likelihood of you s

27、tocking a brand?Def nitely.We started working with some brands thanks to their ambassadors,and we also stopped working with some brands because of them.T ey are the face of the product:if they dont match our values,its a no go.How often do you rotate the brands behind your bar?Not as of en as we wou

28、ld like its something we have to implement more,especially in certain categories.Over the years,we built strong and healthy relationships with a lot of brands,and we believe in continuity and commitment,but also in freedom and innovation.We do have rotating shelves and will probably rotate 10 to 15

29、brands a year on an 80 bottle-bar,but we can be better.008 Bartenders QA BR2024.indd 8008 Bartenders QA BR2024.indd 819/12/2023 17:0919/12/2023 17:0910 Drinks International Brands Report 2024 10 Drinks International Brands Report 2024 Texas-based Titos Handmade Vodka has grown signif cantly in both

30、volume and reputation in recent years.According to T e Millionaires Club,Titos sold 11.6 million 9-litre cases in 2022 and John McDonnell,managing director international for the brand,joined Drinks Internationalto discuss the vodkas direction on a business level.Titos is now rivalling some of the mo

31、st prestigious vodka brands in the worlds best bars,but how much focus has the brand put on this area in recent years?T is is an area where weve been putting a tremendous focus,and were continuing to increase these ef orts.As Titos Handmade Vodka continues to grow and expand into new markets across

32、the T e on-premise especially among the worlds top bars is a vital channel to increase consumer and trade awareness and excitement for our brandT e increasingly popular Handmade Vodka sees the on-trade as vital for its expansion and for increasing brand awarenessTITOS FOCUSES ON BEST BARSglobe,the o

33、n-premise especially among the worlds top bars is a vital channel to increase consumer and trade awareness and excitement for our brand.Were also putting a strong ef ort against developing masterclass seminars with bars and bartenders in key markets.Why is it important for Titos to appear on the bac

34、k bar of the industrys top venues?Were proud that Titos has a very loyal consumer base,and when they travel they want to enjoy their favourite vodka wherever they may be.So its very important that we have a presence in venues across the world,and of course its also a benef t to those bars and restau

35、rants to be able to of er a brand that people are seeking and excited to drink.What is the brands strategy behind growing this presence?Tis is why we work so hard to fnd the right distributor representatives in each of our markets,and to make changes when we need to,because its imperative that they

36、have strong relationships in their markets,especially with top bars,clubs,restaurants,and retailers.As a team,we cant be everywhere at once,and so we rely on our distributors to help build and maintain these relationships.How important is the Brands Report with regards to Titos future growth and mar

37、keting campaigns?Its very important.T e Brands Report is an inf uential and unbiased snapshot of whats happening in the market,and were proud to be included.JOHN MCDONNELL010 Brands QA BR2024.indd 10010 Brands QA BR2024.indd 1019/12/2023 17:1119/12/2023 17:11drinksint Drinks International Brands Rep

38、ort 2024 13 GEOGRAPHY OF THE 100 BARSOur polled bars are spread across the world.Heres the breakdown of where they are sitedISTOCK.COM/FRANKRAMSPOTT18%North America17%South America37%Europe6%Africa&Middle East5%Australasia17%AsiaThis year,the 100 bars taking part in the survey were drawn from 38 cou

39、ntries and the markets with a high concentration of top bars are represented accordingly.Europe,with strong bar scenes across many developed drinks markets,made up 37%of the sample.Fif een countries in Europe contributed bars,led by Italy,the UK,Greece and Portugal.By way of example,50 Best 2023 bar

40、s T e Cambridge Public House,Line,Salmon Guru and Himkok all took part.T e North American contingent shrunk to 18%this year with the US continuing to lead the charge and the likes of T e Dead Rabbit,Mace and Double Chicken Please being selected,along with signif cant contributions from Mexico and Ca

41、nada.Asia made up 17%of the sample of the worlds best bars from eight countries.China was the biggest contributor with the likes of Coa and Quinary in Hong Kong and Hope&Sesame of Guangzhou making the cut.Singapores Jigger&Pony and Bangkoks Tropic City also featured for Asia.T e biggest growth in re

42、presentation comes from South America,which has more than doubled on last year to take 17%of the panel from seven countries.Argentina and Peru were the biggest contributors with the likes of Tres Monos and Carnaval being selected.Bars from Africa&the Middle East included 6%from South Africa,Lebanon,

43、and the UAE while Australasia represented 5%.013 Geography BR2024.indd 13013 Geography BR2024.indd 1319/12/2023 17:1219/12/2023 17:1214 Drinks International Brands Report 2024 BRANDS IN COCKTAILST e top brands in each category and the cocktails bartenders prefer to use them inISTOCK.COM/SEMENOVPIts

44、assumed that the bestselling classic cocktails will feature the bestselling brands,and yes,to a large degree that happens,but not always there are other factors at play.First,our bestselling categories are about spirits sales,from cocktails to spirit-mixers to on-the-rocks serves and shots.Of course

45、 bars have pouring deals with certain brands or portfolios,but some cocktails do call for a particular prof le of spirit.For our Brands in Cocktails section weve chosen some of the bestselling classic cocktails from the Cocktail Report,released in 2023,which represent the most signif cant spirits ca

46、tegories.014 021 Brands in Cocktails BR2024.indd 14014 021 Brands in Cocktails BR2024.indd 1419/12/2023 17:1419/12/2023 17:14drinksint Drinks International Brands Report 2024 17 NEGRONIFirst up,representing gin,is the Negroni.T e Italian serve is the reigning number one bestselling classic cocktail

47、and its bold f avour demands a gin with similar qualities.T is lends itself to traditional-style gins and in 2024,Beefeater has snatched the crown from Tanqueray,with more than a quarter of our bars declaring the Pernod Ricard brand the number one choice for a Negroni.Just f ve votes separated the t

48、wo brands while Bombay Sapphire completed the podium,so it was the same trio as last year,albeit in a dif erent order.OLD FASHIONEDNext we have American whiskeys best friend,the Old Fashioned.Having evolved from the original Whiskey Cocktail and endured the Prohibition era in the US,the Old Fashione

49、d was a regular at the top of the bestselling classic cocktails list before the Negroni took of .T is year,Makers Mark has leapfrogged Bulleit to be named the most popular whiskey in an Old Fashioned with 16%of the votes,just one ahead of Bulleit,which is again one vote ahead of Buf alo Trace in thi

50、rd.T is category couldnt be any tighter without being a draw.ISTOCK.COM/MAURESEISTOCK.COM/MAXIMFESENKO014 021 Brands in Cocktails BR2024.indd 17014 021 Brands in Cocktails BR2024.indd 1719/12/2023 17:1419/12/2023 17:1418 Drinks International Brands Report 2024 PALOMAIn previous editions weve chosen

51、the Margarita to represent tequila,but given the continued rise of the Paloma in recent years it feels overdue.T e grapefruit agave Highball sits 13th in the bestselling classic cocktails list and Olmeca Altos is the most popular tequila for the serve,with 20%of the vote,ahead of Don Julio and Espol

52、on.Interestingly,Olmeca Altos and Don Julio were also the most popular in the Margarita last year,highlighting the tight relationship these brands have with the top end of the bar trade.DAIQUIRIT e Daiquiri is one of the best-known classics and has more twists than an Agatha Christie novel.Yet for t

53、he traditional Daiquiri,the most popular brands are consistent.T e top three remains untouched in 2024,with Bacardi being named the number one choice with 29%of the vote,ahead of Havana Club(21%)and Plantation(15%).ESPRESSO MARTINIProbably the most successful modern classic is the Espresso Martini.W

54、hile theyre immensely popular among consumers,the f avour of the vodka is rarely recognisable through the intense cof ee.T is means that the f agship vodkas of bigger companies perform well,with Ketel One,Absolut and Grey Goose repeating the same top three as last year,sharing 54%of the votes betwee

55、n them.PENICILLINRanked the bestselling scotch-based classic cocktail in the Cocktail Report is the Penicillin.T e base uses a blended whisky,for which our pool of bars favours Johnnie Walker(32%),while Monkey Shoulder is once again the runner-up with Dewars sneaking in at number three.T is punchy d

56、rink famously includes a peated whisky f oat,but our bars were focused on the base whisky,hence the lack of any Islay brands.ISTOCK.COM/LIEK52ISTOCK.COM/MARGARITA KHAMIDULINAISTOCK.COM/JPGFACTORYISTOCK.COM/ANDRII MONIUK014 021 Brands in Cocktails BR2024.indd 18014 021 Brands in Cocktails BR2024.indd

57、 1819/12/2023 17:1419/12/2023 17:14drinksint Drinks International Brands Report 2024 21 IRISH COFFEEGiven the scale of its inf uence in the Irish whiskey category,its no surprise to see Jameson comfortably remain the number one choice for the winter-warming serve.T e Pernod Ricard brand was the numb

58、er one choice among 52%of our polled bars while Bushmills took the secondary vote(11%),just 1%ahead of Teeling on 10%.Given the current state of the Irish whiskey sector,Jamesons hold on the Irish Cof ee looks set to continue for the foreseeable future,and having toured many of the bigger distilleri

59、es in 2023,the Irish Cof ee is a big focus and likely to keep rising in the bestselling classic cocktails list.SIDECARWhile the Sidecar sits lower down in our list of bestselling classic cocktails,its one of the last remaining cognac drinks in the ranking.Given the structure of the cognac sector its

60、 no surprise to see the most popular brands coming from the big four houses.T e big surprise is that,despite its vast volumes,Hennessy lost out to Rmy Martin,which was the number one choice in an impressive 31%of our polled bars.T e top three between them represented almost three-quarters of the tot

61、al votes.MEZCAL MARGARITAT e Mezcal Margarita was a new entry into the list of bestselling classic cocktails in 2023.Despite being a twist on the classic tequila version,its the most popular mezcal drink in the ranks,and Pernod Ricards Del Maguey is the number one pick with 22%of the 96 bars which m

62、ake the drink.Siete Misterios was close behind with 19%while Montelobos was a step down on 8%.ISTOCK.COM/MARIANVEJCIKISTOCK.COM/DANIEL VIEROISTOCK.COM/WIRESTOCK014 021 Brands in Cocktails BR2024.indd 21014 021 Brands in Cocktails BR2024.indd 2119/12/2023 17:1419/12/2023 17:14drinksint Drinks Interna

63、tional Brands Report 2024 23 BESTSELLING BRANDS1BEEFEATER2TANQUERAY3BOMBAY SAPPHIRE4HENDRICKS5ROKU6FORDS7BOTANIST8MONKEY 479CITADELLE10BOATYARDTOP TRENDING BRANDS1MONKEY 472ROKU3TANQUERAY4BOATYARD5NORDS6BOMBAY SAPPHIRE7FORDS8SIPSMITH9GIN MARE10BEEFEATERWith all the bars we polled stocking gin,its sa

64、fe to say the category is alive and well in the worlds best bars.T e usual suspects can be seen as the top f ve bestsellers,led by Beefeater,swapping places with last years bestseller Tanqueray.T e Pernod Ricard-owned brand was a top choice for 24%of bars polled,followed by Diageos Tanqueray with 18

65、%.Bombay Sapphire wasnt too Gins staying power can be at ributed to the G&T classicallyT eres been a lit le shuf ing among the top f ve this year,although no major shake-upsGINfar behind,being the f rst choice of 14%of bars,up from fourth place last year.Gins staying power can be attributed to the G

66、&T classically,with the 2023 Drinks International Cocktail Report f nding that gin was the most popular spirit in bars that year.However,the category is seeing signs of slowing down,especially with the rise in agave bars and venues tailoring themselves to of er more niche spirits.Next up is Hendrick

67、s,another UK gin that has stayed at the top,although it has dropped a place from 2023.Japanese brand Roku concludes the top f ve.Achieving its highest position on the list last year,Roku is staying put in f f h place,proving its standing among the long-established brands.T e top trending is a dif er

68、ent story for gin,with Pernod-owned Monkey 47 at number one for another year running,again proving a demand for craf brands in top bars.023 Gin BR2024.indd 23023 Gin BR2024.indd 2319/12/2023 17:1519/12/2023 17:15drinksint Drinks International Brands Report 2024 25 BESTSELLING BRANDS1BACARDI2HAVANA C

69、LUB3PLANTATION4DIPLOMTICO5APPLETON ESTATE6FLOR DE CAA7RON ZACAPA8MATUSALEM9LA HECHICERA10ANGOSTURATOP TRENDING BRANDS1PLANTATION2BACARDI3DIPLOMTICO4APPLETON ESTATE5FLOR DE CAA6BLACK TEARS7RON ZACAPA8SANTA TERESA9TAKAMAKA10HAVANA CLUBIts now the sixth year in a row that Bacardi has topped the rum bes

70、tsellers list.T e Bermudan giant has again proven to be an essential at every tier of hospitality,with its value proposition and versatility tough to beat.Given that Bacardi is the house pour in 28%of the polled bars,and a top-three bestseller in almost half,it looks unlikely that its category domin

71、ance is about to change.For now,the real competition is the f ght for second place and this year,af er Plantation took second place in 2023,silver honours go to Havana Club.For now,the real competition is the f ght for second placeRum has not been without its issues in recent years,and these may sti

72、ll mean future ramif cations for some brandsRUMIt was close between the two brands,but ultimately Havana Club just edged it,being the house pour in 16%of bars to Plantations 15%and top three in 35%to 30%.Havana Club recently announced a new global bartending competition,indicating a growing emphasis

73、 on advocacy with serious bartending.Given Plantations lack of public movement on its name change,itll be interesting to keep an eye on whether the gap between the brands grows given its placement at the top of the trending list,perhaps not.In fourth,Diplomtico was a top-three rum in 21%of bars.Prev

74、ious lists have seen the Venezuelan brand duke it out with Ron Zacapa as the go-to sweet rum,but following Diplomticos acquisition by Brown-Forman at the end of 2022,the gap between the two brands appears to be widening.Matusalem continues to hold a position on the bestselling rum list.As the rum sp

75、onsor for the Worlds 50 Best Bars and with many inf uential guest shif s and bar takeovers,the Dominican rum has found a home among the worlds elite bars.025 Rum BR2024.indd 25025 Rum BR2024.indd 2519/12/2023 17:1619/12/2023 17:16drinksint Drinks International Brands Report 2024 27 BESTSELLING BRAND

76、S1JOHNNIE WALKER2MONKEY SHOULDER3THE MACALLAN4GLENMORANGIE5CHIVAS REGAL6LAPHROAIG7DEWARS8TALISKER9ARDBEG10NAKED MALTTOP TRENDING BRANDS1JOHNNIE WALKER2THE MACALLAN3ABERFELDY4GLENFIDDICH5LAGAVULIN6NAKED MALT7ARDBEG8COMPASS BOX9MONKEY SHOULDER10BOWMOREWith whisky becoming more and more popular as cons

77、umers and bartenders look to innovative menus,scotch has proved its place on the cocktail menu and in the worlds best bars,with 96%of the bars we polled carrying three or more brands from the category.Johnnie Walker came out on Whisky is becoming more and more popular as consumers and bartenders loo

78、k to innovative menusTraditional though this category may seem,there have been changes at the top and the introduction of new namesSCOTCH WHISKYtop as the bestselling scotch in 28%of bars polled,followed by Monkey Shoulder,up a place from last year,being a top choice for 8%of bars,while also being n

79、amed the top trending.Down a place from last year is T e Macallan,which was the house pour for 5%of bars polled.However,compared to the workhorse spirits,it shone as a higher price point of ering,being the second bestseller in 8%of bars.Glenmorangie followed closely behind T e Macallan,being a house

80、 pour for 8%of bars,but it lost out in the second choice portion of our poll with 4%,so its clear drinkers are getting to know their scotch.T e rest of the bestselling list is quite familiar,as eight of the 10 brands reappeared for 2024.Chivas Regal is up next,being the house pour in 3%of the bars w

81、e polled.However,as with T e Macallan,those in the know were requesting Chivas and the brand was the second bestseller in 9%of bars.Towards the end of the list theres been a shake-up,seeing the addition of Talisker and Naked Malt.027 Scotch BR2024.indd 27027 Scotch BR2024.indd 2719/12/2023 17:1819/1

82、2/2023 17:1828 Drinks International Brands Report 2024 BESTSELLING BRANDS1MAKERS MARK2BULLEIT3MICHTERS4WOODFORD RESERVE5BUFFALO TRACE6WILD TURKEY7JIM BEAM8JACK DANIELS9RITTENHOUSE10FOUR ROSESTOP TRENDING BRANDS1MICHTERS2MAKERS MARK3BULLEIT4WOODFORD RESERVE5BUFFALO TRACE6ANGELS ENVY7BLANTONS8WILD TUR

83、KEY9ELIJAH CRAIG10EAGLE RAREMakers Mark has retained its spot as the bestselling American whiskey brand in the worlds best bars.Under the inf uence of Beam Suntory,Makers Mark has increased not only its volumes but its presence in the on-trade.Of the 100 bars polled,the instantly recognisable brown

84、square bottle with red wax seal was declared the number one bestselling American whiskey in more than 10%,while it was a top three in almost half.Historically,Makers Mark T is sector is nothing if not consistent,as evidenced by the minimal change in the bestsellersAMERICAN WHISKEYis the top-performi

85、ng brand in this section having topped the list f ve times overall ahead of Bulleit,the Diageo brand which is once again the runner-up.However,Bulleit is the in-form brand,having been in the top two every year since 2016.Consistency is the theme for American whiskey.T e only brand promoted to the be

86、stselling list this year is Four Roses in 10th,and last year saw its f rst absence from the ranking since 2015,which highlights the power of brand loyalty in this category.T e favourite to break apart the power couple atop the list is Michters.Since making its debut in 2016,the Kentucky-based brand

87、has experienced a consistent rise on the bestselling list to break into the podium for the f rst time this year.And having won Bartenders Choice and topped the trending list,its clearly the in-vogue whiskey brand.Looking closer at the top trending list,its the premium brands which are proving popula

88、r.T e likes of Jack Daniels has been replaced with the more top-end Blantons in 2024.028 American Whiskey BR2024.indd 28028 American Whiskey BR2024.indd 2819/12/2023 17:1919/12/2023 17:19drinksint Drinks International Brands Report 2024 31 BESTSELLING BRANDS1JAMESON2BUSHMILLS3REDBREAST4TULLAMORE DEW

89、5TEELING6GREEN SPOT7CONNEMARA8THE BUSKER9POWERS10WEST CORKTOP TRENDING BRANDS1JAMESON2BUSHMILLS3TEELING4GREEN SPOT5REDBREAST6WATERFORD7ROE&COE8WEST CORK9METHOD&MADNESS10POWERSThere arent many other categories which are dominated by one brand as much as Irish whiskey.Pernod Ricards Jameson was the be

90、stseller in 50%of the polled bars and a top three in 74%,ensuring it maintains its 100%historic record atop the category ranking.Jameson has successfully nurtured and grown its relationship with bartenders over the past decade,while keeping them engaged with A new wave of brands born in the 21st cen

91、tury are beginning to establish themselvesT eres no sign that the giant of this category,Jameson,is in any danger of being toppled from its number one spotIRISH WHISKEYpopular releases such as Black Barrel,Caskmates Stout Edition and its Orange f avoured expression.However,a new wave of brands born

92、in the 21st century are beginning to establish themselves alongside the major players such as Connemara,T e Busker,West Cork and Teeling.T e biggest rival to Jameson is Bushmills,located in Northern Ireland near Giants Causeway.Under the ownership of Proximo Spirits the brand has been heavily engagi

93、ng with the trade and around a third of polled bars named it a top-three seller.Within the top trending list can be found Diageos relatively young Roe&Coe brand as well as Waterford further emphasising the rise of youth.However,with Pernod-owned brands Redbreast,Green Spot,Powers and Method&Madness

94、all featuring in the rankings,the momentum is still with Irish Distillers.031 Irish Whiskey BR2024.indd 31031 Irish Whiskey BR2024.indd 3119/12/2023 17:1919/12/2023 17:19drinksint Drinks International Brands Report 2024 33 BESTSELLING BRANDS1NIKKA2SUNTORY TOKI3YAMAZAKI4KAVALAN5CANADIAN CLUB6CROWN RO

95、YAL7LOT 408ICHIROS9MARS10AMRUTTOP TRENDING BRANDS1NIKKA2SUNTORY TOKI3KAVALAN4ICHIROS5LOT 406SULLIVANS COVE7YAMAZAKURA8AMRUT9RAMPUR10STARWARDFor another year running,Nikka Whisky From T e Barrel has claimed the top spot as bestselling world whisky in the bars we polled.T e Asahi-owned brand is follow

96、ed by Beam Suntorys Suntory Toki and Yamazaki,a new entry for 2024.With Japanese whisky dominating this category,Nikka and Suntory have long held a duopoly at the top and there is no change in sight.T e top two brands account for over half of all the categorys house pours and were also named the two

97、 top trending brands.Nikka and Suntory have long held a duopoly at the topJapan continues to dominate in this category with two names in particular standing outWORLD WHISKIESNikka was the bestselling world whisky in 27%of the bars we polled,the second bestseller in 12%and third in 8%,so the brand cl

98、early dominates as a house pour.T e case is similar for Suntorys Toki,which was a bestseller in 22%of bars polled,second in 14%and third in 6%.Yamazaki was the third bestselling,dropping a bit from Suntory Toki but staying strong across the board with its range of age statements,being a bestseller i

99、n 13%of bars,second in 12%and third in 4%.King Car Groups Kavalan came up next,some way behind the top dogs as a f rst choice in 8%of bars,second choice in 4%and third choice in 7%.Heading away from Asia is another from Beam Suntory,Canadian Club,followed by new entries Ichiros and Mars further down

100、 on the bestselling list.033 World Whiskies BR2024.indd 33033 World Whiskies BR2024.indd 3319/12/2023 17:2019/12/2023 17:2034 Drinks International Brands Report 2024 BESTSELLING BRANDS1GREY GOOSE2KETEL ONE3ABSOLUT4BELVEDERE5TITOS6STOLI7HAKU8SMIRNOFF9FINLANDIA10NIKKATOP TRENDING BRANDS1GREY GOOSE2KET

101、EL ONE3ABSOLUT4BELVEDERE5TITOS6BELUGA7BOATYARD8HAKU914 INKAS10UBRWKAContinuing their dance for the top spot as the bestseller in vodka,Bacardis Grey Goose secured the position,with Diageos Ketel One coming in as runner-up.For the past couple of years the two brands have been alternating in the top p

102、ositions,with Pernod Ricards Absolut following steadily in third place.However,despite being runner-up,Ketel One is the For the past couple of years the two brands have been alternating in the top positionsT e top spot back and forth of recent years continues,with other familiar names jostling for t

103、he rest of the listVODKAhouse pour in 23%of bars we polled,a second choice in 14%and third choice in 8%.Grey Goose is the f rst-choice in 12%of bars,most likely due to it being a higher price than other workhorse spirits.It was the second-bestselling vodka in 27%of bars and third in 21%of bars.With

104、vodka classically shining through in the Martini,which is typically ordered with a specif c brand in mind,its clear in our analysis which these are,with Ketel One a top-three vodka in 45%of bars to Grey Gooses 60%.Ketel One may be more of en seen in these bars speed rails but its Grey Gooses role as

105、 a more premium trade-up for guests that gives it the top spot.LVMHs Belvedere is in fourth.While not a popular house pour,appearing in just 4%of top choices in bars polled,much like Grey Goose,it shone as a requested pour,with 11%of bars choosing it as both second and third.Texas-produced Titos,a s

106、trong brand in the US,was a bestseller in 5%of bars.034 Vodka BR2024.indd 34034 Vodka BR2024.indd 3419/12/2023 17:2119/12/2023 17:2136 Drinks International Brands Report 2024 BESTSELLING BRANDS1HENNESSY2RMY MARTIN3MARTELL4FERRAND COGNAC5COURVOISIER6HINE7CAMUS8MERLET9HARDY10OTARDTOP TRENDING BRANDS1H

107、ENNESSY2RMY MARTIN3COURVOISIER4FERRAND COGNAC5MARTELL6HINE7CAMUS8CHTEAU MONTIFAUD9DUSS10BISQUITEvery year that weve polled for cognac Hennessy has taken the top spot.No other brand has managed the same level of domination over its category since this report began 15 years ago.And the LVMH-owned bran

108、d isnt showing any symptoms of loosening its grip its the bestselling cognac in a third of polled bars and a top-three serve in more than 60%.T e only brand that has ever hinted at knocking Hennessy of its perch is Rmy Martin,and while there is daylight between the two,its closer than you might thin

109、k.T e Rmy Cointreau f agship cognac is the Courvoisier in f f h place means that the traditional big four arent our top fourOne name continues to dominate the cognac chart,making it the strongest category leader in this reports history COGNAChouse pour in 24%of bars and a top-three bestseller in 56%

110、.T e two brands are in a league of their own when it comes to cognac in the worlds best bars,between them accounting for almost half of all responses.Martell completes the podium,narrowly beating Ferrand Cognac by virtue of being the house pour in 11%of bars to its rivals 9%.T e slip from third to f

111、ourth by Ferrand is ref ective of a longer-term decline in inf uence from 2015-2019 the brand was the runner-up in the bestselling list but appears to have lost ground to higher-volume,but previously less fashionable,category mates.Courvoisier in f f h place means that the traditional big four arent

112、 our top four bestselling cognacs,but following its 1.2bn acquisition by the on-trade-focused Gruppo Campari in December,the brands future could have more of an elite bar focus.036 Cognac BR2024.indd 36036 Cognac BR2024.indd 3619/12/2023 17:2419/12/2023 17:2438 Drinks International Brands Report 202

113、4 BESTSELLING BRANDS1TORRES2METAXA3LUSTAU4ST-RMY5AVALLEN6CARDENAL MENDOZA7LAIRDS8LEPANTO9CARLOS I10SEVEN TAILSTOP TRENDING BRANDS1TORRES2AVALLEN3METAXA4LAIRDS5SEVEN TAILS6ST-RMY7CARLOS I8LEPANTO9OSBORNE10FERNANDO DE CASTILLASince brandy was separated from cognac polling in 2020,Torres has been toppi

114、ng the list,with this year seeing 10%of the bars polled for brandy having Torres as a f rst choice.T e brand is the most widely distributed brandy outside of cognac,so its no surprise that its a popular choice in the worlds best bars.Up a place from last year is Metaxa.While not strictly a brandy(on

115、 account of its wine content),in order to be pragmatic the brand is included alongside the bestselling brandies,and rightfully so it seems.Nine per cent of the bars polled voted for Metaxa as their f rst choice,just over half that of Torres.Following closely behind was a new entry for 2023,Lustau.T

116、e brand saw 6%of bars vote it as a f rst choice for their top selling brandy.Its sherry brandies range from a Solera Reserva at the lower end to its Gran Reserva Family Reserve at the high end of its brandy selection.Sticking to the theme of new entries this year are St-Rmy and Avallen.St-Rmy is a t

117、raditional French brandy that has been working to bring the category into modern drinking,with its series of cask f nishes doing just that.Avallen is a calvados that looks at the category through a sustainable lensModernity has become important across this category,a trend thats ref ected by the nam

118、es in this listBRANDYT e series recently concluded with the release of Finished in Calvados Casks,using oak casks that previously held calvados produced by Chteau du Breuil in Normandy.Made with“nothing but apples,water and time”as the brand states,Avallen is a calvados that looks at the category th

119、rough a sustainable lens.With this and the heightened consumer awareness around sustainability of late,the brand is alongside Torres as the second top trending,so theres clearly a demand for modern brandies in bars.038 Brandy BR2024.indd 38038 Brandy BR2024.indd 3819/12/2023 17:2519/12/2023 17:25dri

120、nksint Drinks International Brands Report 2024 41 BESTSELLING BRANDS1BARSOL2EL GOBERNADOR316154CAPEL5DEMONIO DE LOS ANDES6PISCO PORTN7CARAVEDO8ABA9TABERNERO10WAQARTOP TRENDING BRANDS1BARSOL2EL GOBERNADOR3LA DIABLADA4CAPEL5DEMONIO DE LOS ANDES6PISCO PORTN7VIAS DE ORO8ABA9CARAVEDO101615Peruvian brand

121、Barsol remains bartenders favourite pisco.Under the guidance of Diego Loret de Mola,who founded the brand in 2001,Barsol has topped the bestselling ranking for the past eight years ever since pisco started being included in the report.Of polled bars,almost half stocked three or more pisco brands and

122、 Barsol was the number one choice in almost a third.Within our pool of bars there are four from Peru and one from Chile,yet the bestselling list consists of a 50/50 split Of polled bars,almost half stocked three or more pisco brandsFor eight years running one brand has topped the chart,but bars are

123、split over preference for Peruvian or Chilean brandsPISCOwhen it comes to Peruvian and Chilean pisco brands.Despite the dominance of Barsol internationally,many bars want to stock a pisco from both countries,which is ref ected in our list and its Juan Torres Master Distillers El Gobernador which is

124、the bestselling pisco from Chile.T e origin of pisco will forever be contested by the two nations,yet when it comes to the Pisco Sour number 12 in the Cocktail Reports bestselling classic cocktails the Peruvian style is the globally recognised serve.Whats potentially more alarming from a Chilean per

125、spective is that the top four brands in the trending list this year are made in Peru,suggesting the momentum for pisco in the worlds best bars lies with the Peruvians.041 Pisco BR2024.indd 41041 Pisco BR2024.indd 4119/12/2023 17:2619/12/2023 17:26drinksint Drinks International Brands Report 2024 43

126、BESTSELLING BRANDS1DON JULIO2PATRN3OLMECA ALTOS4OCHO5JOSE CUERVO6ESPOLN7EL JIMADOR8CAZADORES9TAPATIO10HERRADURATOP TRENDING BRANDS1DON JULIO2PATRN3OCHO4OLMECA ALTOS5CLASE AZUL6TAPATIO7FORTALEZA8CALLE 239CAZADORES10CASA DRAGONESIf ever a spirit was having a moment,it was tequila in 2022.T e categorys

127、 regulatory body reported that more than 650 million litres were produced that year,120 million more litres than the previous biggest-ever year,2021.And 2023 wasnt a dry year for the category the 577 million litres produced are the second highest in history,but being back under the 600 million litre

128、 mark indicates that peak tequila mania may be in the rear view.For a category thats changing so rapidly,our list has seemingly found some stability.T e top f ve remains unchanged from last year and only two brands,Bacardi-owned Cazadores and Camparis T eres an indication that peak tequila mania may

129、 be in the rear viewT e most notable element of this years tequila list lies in what is missing,rather than what is present,as Casamigos disappearsTEQUILAEspoln,missed out on that list.Don Julio again claims the top spot through its regularity as a house pour.It was the bestselling brand in 17%of ou

130、r bars and a top-three in 44%.If there is to be a challenge to the pole position,it may be more likely to come from third-placed Olmeca Altos than Patrn.T e Pernod Ricard-owned brand was the house pour in 15%of bars,but lacks strength in depth it was only a second or third bestselling tequila in 9%.

131、T e opposite is true of Patrn,top seller in just 5%of bars but in the top three of 37%,indicating that,while it may be too pricey to mix with as standard,its a common brand request from customers.One of the lists biggest stories this year is of a notable absence.Diageos Casamigos has dropped of both

132、 the bestselling and top trending lists,indicating that the Hollywood veneer that has been a def ning feature of the categorys zeitgeist may have worn of among the industrys most inf uential tastemakers.043 Tequila BR2024.indd 43043 Tequila BR2024.indd 4319/12/2023 17:2819/12/2023 17:28drinksint Dri

133、nks International Brands Report 2024 45 BESTSELLING BRANDS1DEL MAGUEY2SIETE MISTERIOS3MONTELOBOS4BRUXO5ALIPUS6OJO DE TIGRE7MEZCAL UNION8ILEGAL9KOCH10DERRUMBESTOP TRENDING BRANDS1SIETE MISTERIOS2DEL MAGUEY3THE LOST EXPLORER4400 CONEJOS5CLASE AZUL6ALIPUS7CASAMIGOS8MEZCAL UNION9MONTELOBOS10BOZALMezcal

134、has come a long way from its rural Mexican origins its now an internationally established staple.T e seeds of that global success were sown in the worlds elite bars.Before the category had truly entered the mainstream public consciousness,its rise to stardom was tipped in this supplement in 2015,whe

135、n Del Maguey topped our Bartenders Choice ranking,two years before the brands acquisition by Pernod Ricard.T is year,96%of our bars T is year,96%of our bars stocked at least one mezcal brand and 80%stocked three or moreAlthough a relative newcomer to international bars,mezcal has certainly broadened

136、 its reach in this years listMEZCALstocked at least one mezcal brand and 80%stocked three or more.T e prevalence of the category has never been more widespread.Del Maguey has topped our bestseller list since we began collecting data on the sector,but as f rst choice in 19%of bars and a top-three ser

137、ve in just over half,its the brands lowest showing to date.Meanwhile,Siete Misterios,launched by brothers Julio and Eduardo Mestre,is the house pour in 18%of bars.T e brand is in the same portfolio as industry favourite American whiskey Michters and has been active in its support of the top end of t

138、he bar industry as a sponsor of the Worlds 50 Best Bars.If it continues its trajectory,it could dethrone Del Maguey soon.Gruppo Camparis Montelobos in third ensures theres no change to last years podium but the brand has gone from being the top serve in 12%of bars to just 7%.What has changed is the

139、breadth of the category 36 brands were named as top-three bestsellers.T ats more than both American and Irish whiskey and the same as vodka and tequila.045 Mezcal BR2024.indd 45045 Mezcal BR2024.indd 4519/12/2023 17:2919/12/2023 17:2946 Drinks International Brands Report 2024 BESTSELLING BRANDS1LEBL

140、ON2CACHAA 513ABELHA4YAGUARA5NOVO FOGO6AVU7SAGATIBA8CAPUCANA9VELHO BARREIRO10MAGNIFICATOP TRENDING BRANDS1LEBLON2ABELHA3CACHAA 514AVU5CAPUCANA6MAGNIFICA7NOVO FOGO8SAGATIBA9PIT10VELHO BARREIROBrazil drinks twice as much cachaa as the world drinks gin,but its popularity has never really translated beyo

141、nd its domestic market.In the Cocktail Report we published last May,its calling card,the Caipirinha,ranked as the 45th bestselling classic cocktail in the worlds best bars down 13 places on the previous year.So,while there is a demand it isnt massive and it may be on the wane.T at said,85%of bars st

142、ocked at least one brand and many f nd that suf cient only 39%stock three or more.85%of bars stocked at least one brand and many f nd that suf cient Massively popular in its domestic market,this spirit hasnt so far held the global imagination to the same extentCACHAAT e top two bestsellers are uncha

143、nged from last year.Leblon makes it three on the bounce at number one.It was the house pour in 18%of bars and a top three in more than a quarter.Since it was launched by former LVMH executive Steve Luttmann,Leblon has held a more international outlook than most of its category mates and af er the br

144、ands full acquisition by Bacardi in 2015 it has continued to be a pioneer of premium cachaa in the US,Europe and Asia.While Leblon has the benef t of its parent companys inroads to the on-trade,in cant compete with second-placed Cachaa 51 in terms of volume and value.T e brand is one of the most pop

145、ular in Brazil and while a house pour in 14%of our bars its good value meant it was a top-three cachaa in 31%.T is years bestselling list indicates that,internationally at least,craf cachaa counts.T ird-placed Abelha is produced by a social enterprise of sugarcane farmers,Yaguara,Novo Fogo and Avu a

146、re all independent and organic.T ese brands may be a drop in the ocean of the domestic cachaa market,but hold weight in the worlds best bars.T ere are other volume brands in the list,namely Sagatiba and Magnif ca,but the underlying numbers show theyre not as valued at the top end of hospitality.046

147、Cachaca BR2024.indd 46046 Cachaca BR2024.indd 4619/12/2023 17:2919/12/2023 17:2948 Drinks International Brands Report 2024 BESTSELLING BRANDS1CAMPARI2COINTREAU3CHARTREUSE4ST GERMAIN5GIFFARD6LUXARDO7MERLET8DISARONNO9ANCHO REYES10KAHLATOP TRENDING BRANDS1CHARTREUSE2CAMPARI3ANCHO REYES4MR BLACK5FERNET

148、BRANCA6ITALICUS7MUYU8LICOR 439BECHEROVKA10GIFFARDThe Milanese bitter has topped the bestselling liqueurs list in the Brands Report since 2016,but from 2010-2013 it didnt even feature in the top 10.It feels like a lifetime ago now,but back then Negronis were an industry drink and Campari bottles gath

149、ered dust.Liqueurs are utterly tied to cocktails so its fitting that the Negroni,the number one classic cocktail in our Cocktail Report supplement,demands the number one liqueur.This year,Gruppo Camparis flagship brand was the bestselling Theres still a demand for variety in the category.Chili lique

150、ur Ancho Reyes continues to offer a valuable point of differenceThe bestselling liqueurs offer no real surprises,other than the departure of Mr Black after making its debut last yearLIQUEURSliqueur in 22%of polled bars and a top-three in 37%.In second place,French triple sec Cointreau was a top-thre

151、e liqueur in 29%of our bars thanks to its regular use in classics as varied as the Sidecar,Margarita,Cosmo and Mai Tai(sorry tiki purists).There were times last year when it was difficult to find a reliable supply of Chartreuse,especially in the US.Yet the herbal bomb is still so beloved in the worl

152、ds best bars that it tops the trending list and takes third place in the bestselling list,a bestseller in 6%of bars and a top-three liqueur in 22%.After a year out of the top 10,St Germain returns to fourth place thanks to a drink-of-the-summer virality that its signature serve,the Hugo Spritz,enjoy

153、ed particularly in the US.Below the presence of ranges of liqueurs such as Giffard and Merlet,theres still a demand for variety in the category.Chili liqueur Ancho Reyes continues to offer a valuable point of difference,and traditional brand Kahla returns to the list as Diageos modern take on the co

154、ffee liqueur Mr Black disappears from it.50 Drinks International Brands Report 2024 BESTSELLING BRANDS1ANGOSTURA2PEYCHAUDS3THE BITTER TRUTH4FEE BROTHERS5SCRAPPYS6REGANS7BOBS8BITTERMENS9DR ADAM ELMEGIRABS10UNDERBERGTOP TRENDING BRANDS1ANGOSTURA2SCRAPPYS3THE BITTER TRUTH4PEYCHAUDS5FEE BROTHERS6BITTERM

155、ENS7DR ADAM ELMEGIRABS8BOBS9DALE DEGROFF10THE JAPANESE BITTERSWhen a bartender talks bitters,its safe to assume theyre talking about the small bottle of Angostura with its yellow cap.T e brand is the dominant force among the worlds best bars,having been declared the bestselling cocktail bitter in 80

156、%of them and stocked by 98%of our polled venues.Beyond Angosturas In modern venues its becoming rare to see a bot le of bit ers on displayT e of en-hidden ingredient in many cocktails,bit ers lack of visibility doesnt mean they dont hold a meaningful placeCOCKTAIL BITTERSdominance,Peychauds is the s

157、ignif cant runner-up,declared the second-best performing cocktail bitter in almost a third of the bars,while just a few votes separated T e Bitter Truth,Fee Brothers and Scrappys.In modern venues its becoming rare to see a bottle of bitters on display.Top hotel bars either make their own or decant t

158、hem into small glass jars,and the rest keep them in convenient places,of en out of sight on the work station given their regular use in classic drinks.Cocktail bitters are therefore not the centre of attention,but the integral and of en unseen catalyst of many classics.Yet the category continues to

159、be dominated by Angostura,despite a growing number of premium brands hitting the market.T is isnt likely to change anytime soon either,as the brand sits comfortably in prime position on the top trending list with little signif cant competition.050 Cocktail Bitters BR2024.indd 50050 Cocktail Bitters

160、BR2024.indd 5019/12/2023 17:3019/12/2023 17:3052 Drinks International Brands Report 2024 BESTSELLING BRANDS1TIO PEPE2LUSTAU3GONZALEZ BYASS(EXCL.TIO PEPE)4LA GITANA5VALDESPINO6BARBADILLO7OSBORNE8FERNANDO DE CASTILLA9SANDEMAN10WILLIAMS&HUMBERTTOP TRENDING BRANDS1TIO PEPE2LUSTAU3GONZALEZ BYASS(EXCL.TIO

161、 PEPE)4LA GITANA5FERNANDO DE CASTILLA6VALDESPINO7WILLIAMS&HUMBERT8OSBORNE9SANDEMAN10CESAR FLORIDOSherry is a category for the trade.Bartenders love it,consumers barely know it,but sherry still has an important part to play behind the bar in 2024.From classics such as the Sherry Cobbler to use in con

162、temporary twists,the many styles of sherry are utilised in very dif erent ways by bartenders.To Pepe,a f no style owned by Gonzalez Byass,is by far the bestselling sherry brand within our ranking.Of the 92 bars which stock a sherry,To Pepe was the number one choice in almost half and it featured as

163、From classics to use in contemporary twists,the many styles of sherry are utilised in very dif erent waysT is is a category which has fallen out of favour with consumers but found its place in bartenders repertoiresSHERRYa top-three bestseller in 99%,making it almost unanimously loved.Given the sign

164、if cance of the brand,we separate it from the rest of the Gonzalez Byass portfolio,which carries the namesake branding and which f nished third in the bestselling list.Lustau,which has a diverse and complete portfolio of styles,retained its runner-up spot in 2024,having been the bestselling brand in

165、 almost 30%of the bars in our poll.Outside the top three competition is tight,with just a handful of votes separating the remaining seven brands.052 Sherry BR2024.indd 52052 Sherry BR2024.indd 5219/12/2023 17:3119/12/2023 17:3154 Drinks International Brands Report 2024 BESTSELLING BRANDS1COCCHI2ANTI

166、CA FORMULA3CINZANO4MARTINI5DOLIN6MANCINO7NOILLY PRAT8YZAGUIRRE9VERMOUTH DEL PROFESSORE10BELSAZARTOP TRENDING BRANDS1COCCHI2MANCINO3ANTICA FORMULA4VERMOUTH DEL PROFESSORE5DOLIN6CINZANO7LUSTAU8MARTINI9CAPERITIF10AVELINOVermouths fortunes have changed signif cantly since the renaissance of classic cock

167、tails.Today,the category is inextricably married to the world of top-end bars,so its no surprise that 99%of polled bars stocked at least one brand.In a way the surprise could be that the f gure isnt 100%given how many of the most popular classic cocktails demand it.It was close at the top of the lis

168、t,but in the end Cocchi took the top spot,the most popular pour in fewer bars than second-placed Antica Formula(16%vs T ere is still a requirement for French styles of vermouthWhile Italian brands dominate,other countries are producing top-class vermouths to round out the of ering for bartendersVERM

169、OUTH21%).Cocchi takes the top spot thanks to its prominence as a second or third-string player,presumably a benef t of having a f eshed-out range of styles within its portfolio.Cinzano and Martini both of er a multitude of styles at af ordable prices and the underlying data shows that bartenders f n

170、d very little to choose between them as well.Gruppo Campari-owned Cinzano takes the bronze due to playing second f ddle more of en than Martini.Italian brands tend to dominate the list and this year proves no dif erent.Dolin is the f rst of two French brands to feature,a top-three vermouth in 37%bar

171、s,showing that there is still a requirement for French styles of vermouth.Bartender-created Mancino has always gone af er the top end of the bar world as the vermouth sponsor for the Worlds 50 Best Bars.T e brand of ers a range of new-era styles,such as the cof ee-infused Kopi and cherry blossom Sak

172、ura.Closing out the top 10 is Belsazar.T e German brand was among the f rst to join Diageos accelerator programme Distill Ventures before being acquired by the group in 2018.054 Vermouth BR2024.indd 54054 Vermouth BR2024.indd 5419/12/2023 17:3219/12/2023 17:3256 Drinks International Brands Report 20

173、24 BESTSELLING BRANDS1HEINEKEN2GUINNESS3ASAHI SUPER DRY4PERONI NASTRO AZZURRO5ESTRELLA6STELLA ARTOIS7CORONA8KIRIN9PILSNER URQUELL10SAN MIGUELTOP TRENDING BRANDS1ASAHI SUPER DRY2GUINNESS3CORONA4BREWDOG5ESTRELLA6HEINEKEN7PERONI NASTRO AZZURRO8STELLA ARTOIS9ICHNUSA10PILSNER URQUELLWhile the worlds best

174、 bars may be associated more with cocktails and some exclusive spirits of erings rather than beer,it plays an important role nonetheless as more than 60%of our sample stocked it.In 2022 beers global market value was$793.74bn,according to Insider Monkey,making it the most popular drink worldwide af e

175、r water and tea.In the 2022 brewing year,global production of beer increased by T e only stout on the list,Guinness has crept up from its eighth place last yearIt may not be the biggest call at the polled bars,but beer is stocked in more than half of them BEER1.3%year on year to 1.89 billion hectoli

176、tres,with the market set to return to pre-pandemic levels.For the popular beverage,Heineken was the bestseller in bars again this year,the Dutch lager securing its status as top seller for the eighth time with 11%of bars we polled having it as a f rst choice.T e only stout on the list,Guinness has c

177、rept up from its eighth place last year,paving the way for draught beers as bottles have dominated the top space for some time.T e brand is seen more and more in top bars,with venues such as Schof elds,based in Manchester,UK,having their own customised Guinness glasses,for example.Guinness also scor

178、ed highly in our top trending category,conf rming the rise of draught beer in the worlds best bars and the growing popularity of the stout among its bartenders.T e other noteworthy appearance in the trending list is Brewdog,which is the sole representative of the craf movement in our poll.056 Beer B

179、R2024.indd 56056 Beer BR2024.indd 5619/12/2023 17:3319/12/2023 17:33drinksint Drinks International Brands Report 2024 57 BESTSELLING BRANDS1MOT&CHANDON2VEUVE CLICQUOT3PERRIER-JOUT4LAURENT-PERRIER5DOM PERIGNON6GH MUMM7BILLECART-SALMON8RUINART9KRUG10CHARLES HEIDSIECKTOP TRENDING BRANDS1MOT&CHANDON2DOM

180、 PERIGNON3RUINART4BILLECART-SALMON5PERRIER-JOUT6LALLIER7POL ROGER8VEUVE CLICQUOT9DRAPPIER10GH MUMMChampagne is the wine of the worlds best bars.Its the serve of luxury and celebration,and critically for the Brands Report,the wine categorys branding and ownership most closely resembles the spirits wo

181、rld.And if brand recognition counts in bars,Mot&Chandon has more than most.T e LVMH brand is the regions bestseller and since we began polling thats also true in our bars.Its topped the bestselling list eight times since 2013 and this year LVMH takes the two top spots for the second year runningOne

182、company dominates this list,being the owner of f ve of the bestselling brandsCHAMPAGNEmarks three in a row at the top of the tree.Fif een per cent of our polled bars said it was their bestselling champagne and it was a top-three f zz in 30%.Veuve Clicquot in second place means that LVMH takes the tw

183、o top spots for the second year running.T e brand appears to be one that is a common listing even if its not a house pour.It was the bestseller in 7%of bars and a top-three in 21%.If any brand has put up competition to Mot&Chandons category dominance in the Brands Report its Perrier-Jout in third pl

184、ace.In the bar world,the brands owner,Pernod Ricard,is a major player but its f agship champagne hasnt topped the list since 2018.It appears the brand doesnt have the omnipresence of our f rst and second-placed wines it was a f rst or second-placed pour in 16%of bars but a third-favoured option in j

185、ust 2%.In the bar world at least,LVMH still dominates.On top of Mot and Veuve it has Dom Perignon,Ruinart,and Krug in a bestsellers list that also sees a debut for Charles Heidsieck.057 Champagne BR2024.indd 57057 Champagne BR2024.indd 5719/12/2023 17:3319/12/2023 17:3358 Drinks International Brands

186、 Report 2024 BESTSELLING BRANDS1LYRES2SEEDLIP3EVERLEAF4MARTINI VIBRANTE5THREE SPIRIT6PENTIRE ADRIFT7FERAGAIA8NAKED LIFE9MEMENTO10THE BITTER NOTETOP TRENDING BRANDS1LYRES2EVERLEAF3SEEDLIP4MARTINI VIBRANTE5NEMA6ABSTINENCE7AMARICO APERITIVO8ATOPIA9BTTR10CROSSIPAs the trend of low and no continues,with

187、consumers being more mindful than ever of what they drink and how much,it has become apparent in the worlds best bars.Over two-thirds of bars polled stocked non-alcoholic spirits,with Lyres taking the top spot,up from second place last year.Twenty-four per cent had the brand in the top spot,followed

188、 by Seedlip,down from its place as top seller last year,although 23%of bars placed it as their top choice,so it was a close call.Low and no continues to gain traction,with new players constantly appearing,although the mainstays are as last yearNON-ALCOHOLIC SPIRITSAf rming its place in the global sc

189、ene,British-founded Lyres launched in the Middle East in 2022,and has most recently partnered with DJ David Guetta as its new brand ambassador.Diageo-owned Seedlip,which has been around since 2014,was a pioneer in the category and remains an authority for non-alc in bars.Both brands are battling it

190、out in the top space as leaders,however two dif erent approaches are at play.Lyres range includes a variety of non-alcoholic spirit alternatives,from gin to vermouth,while Seedlip has a core range of three expressions Garden 108,Grove 42 and Spice 94.T e next top seller is Everleaf,similar in ways t

191、o Seedlip as it aims to be its own liquid rather than a gin alternative,for example.T e brand has a core range of expressions with Mountain,Forest and Marine.With Lyres taking top spots as both bestseller and trending,its clear that bars are seeing continuing demand for non-alcoholic spirits alterna

192、tives.058 Non Alcoholic BR2024.indd 58058 Non Alcoholic BR2024.indd 5819/12/2023 18:0519/12/2023 18:0560 Drinks International Brands Report 2024 BESTSELLING BRANDS1FEVER-TREE2THE LONDON ESSENCE CO3SCHWEPPES4COCA-COLA5FENTIMANS6SANPELLEGRINO7THREE CENTS8THOMAS HENRY9BRITVIC10EAST IMPERIALTOP TRENDING

193、 BRANDS1FEVER-TREE2THE LONDON ESSENCE CO3THREE CENTS4SANPELLEGRINO5SCHWEPPES6THOMAS HENRY7COCA-COLA8EAST IMPERIAL9FENTIMANS10FRANKLIN&SONSFever-Tree has continued its perfect run in the Brands Report.Since we began polling mixers in 2015,Fever-Tree has been the number one bestseller,making this year

194、 its 10th on the bounce.More than a third of our bars declared Fever-Tree their number one choice for mixers,which includes everything from tonic to ginger ale to cola,while the brand was a top-three seller in almost 60%of the worlds best bars.There are some familiar faces which were all separated b

195、y just a handful of votesFamiliar faces continue to dominate although there has been a bit of a reshuffle for this categorys rankingsMIXERSThe London Essence Co also has cause for celebration,having risen to second place,its highest position in the bestselling list,overtaking Schweppes,which complet

196、es the podium.The London Essence Co,owned by Britvic,was the number one choice among 17%of the polled bars,narrowly outplaying Schweppes by three votes.The only fresh face in the list of bestselling mixer brands is Sanpellegrino.Best known for its water range,the company launched a series of mixers

197、in 2022,including two tonic waters and a ginger beer which have made an instant impact among the industrys top bars.Elsewhere are some familiar faces,including Three Cents,Fentimans,Thomas Henry and Britvic,which were all separated by just a handful of votes to highlight the competitive nature of pr

198、emium mixers behind the worlds best bars.drinksint Drinks International Brands Report 2024 63 While our bestselling lists give good insight into a particular year,our all-time ranking provides the full picture of brands longevity in the worlds best bars.T ese lists are slow-moving but reliable and a

199、ccurate ref ections of the most popular brands over the past 15 years.T e lists are calculated by assigning 10 points to a f rst-place f nish,working down to one point for 10th place not an exact science,but a straightforward way to grade cumulative performance.Brands that feature in our all-time le

200、agues tend to exhibit a package of assets a good spirit with global distribution,value for money and long-term investment in the bar channel.T ey are not luxury brands and,in most cases,not craf brands either,but they are most certainly bar brands.Brands in our all-time leagues tend to exhibit a pac

201、kage of assetsALL-TIME LEAGUES BARTENDERS CHOICE1 TANQUERAY2 PLANTATION3 BACARDI4 BEEFEATER5 DEL MAGUEYT is best of the best category indicates not what bartenders buy,but what they favour most.Tanqueray is the best-loved brand among the worlds best bars.T e Diageo gin has made the Bartenders Choice

202、 list 14 out of 15 years and f nished atop it seven times.In second place remains Plantation,a brand which dominated the upper echelons of the Bartenders Choice list for a signif cant period.T e Maison Ferrand rums success in our survey has come since 2015,with a string of three wins from 2019-2021.

203、Bacardi has charged up the ranking this year to take third place ahead of Del Maguey mezcal and Beefeater gin.Del Magueys golden streak with bartenders,according to our list,was 2015-2018,while Beefeater has been a consistent favourite,featuring in this list seven times since its debut in 2013.GIN1

204、TANQUERAY2 BEEFEATER3 BOMBAY SAPPHIRE4 HENDRICKS5 MONKEY 47Tanqueray remains our all-time best performer.Between 2014 and 2023 it topped the list eight times and over the past 12 years its been in the top two.A combination of a great gin,a great price,and Diageo steering the ship are the reasons for

205、 its success.However,while Tanqueray remains in the lead,Beefeater is catching up.Indeed,a decade ago,it was always tight between Pernods f agship and Bacardis Bombay Sapphire in the worlds best bars.Both have topped this table three times Beefeater in 2012,2013 and 2019 and Bombay in 2011,2012 and

206、2021.Hendricks,probably the least traditional-style gin in the ranking,has been a top-10 bestseller every year weve been polling,while Monkey 47 which debuted in 2014 is now a constant.RUM1 BACARDI2 HAVANA CLUB 3 APPLETON 4 PLANTATION 5 RON ZACAPAOver the years weve been polling,Bacardi has establis

207、hed itself as the dominant rum in the worlds best bars.In 10 of the 15 years of the Brands Report,it was declared the bestselling.With a wide portfolio and signif cant brand recognition,Bacardi is seemingly invincible.If it ever had a sticky patch,it was between 2015 and 2018 when Havana Club regist

208、ered two wins and f nished above Bacardi three times.T e competition between the two brands goes well beyond the Brands Report,but perhaps more interesting is that the best bars prefer a lighter,Cuban style of rum.Diageos sweeter Guatemalan rum Zacapa and the robust Jamaican Appleton Estate have bee

209、n stalwarts of this list going back more than a decade,while Plantation has two titles of its own but sits further af eld given its late arrival in the list in 2015.AMERICAN WHISKEY1 MAKERS MARK2 BULLEIT 3 WOODFORD RESERVE4 BUFFALO TRACE 5 JACK DANIELST e story in American whiskey over the past deca

210、de has been Bulleit.It hasnt f nished outside the top-two whiskies in the past nine years,registering six top-selling titles in the process.But life didnt start in 2015 and Beam Suntorys Makers Mark has been a constant presence behind the bar over a much longer period.In fact,the past two years have

211、 seen a return to form for the brand,taking its all-time tally to f ve and Makers has never f nished below fourth in the years weve been polling.Woodford Reserve has also been a favourite,in 2015,and remains a consistent player in the list,while the position of Jack Daniels in our all-time ranking i

212、s thanks to its domination in the early 2010s,however the Brown-Forman brand has been on a constant downward trajectory since 2015.T e top f ve brands from each category and why they prove so popular063-065 Leagues BR2024.indd 63063-065 Leagues BR2024.indd 6319/12/2023 17:3619/12/2023 17:36drinksint

213、 Drinks International Brands Report 2024 65 ISTOCK.COM/MAURESECOGNAC1 HENNESSY2 RMY MARTIN3 MARTELL4 COURVOISIER5 FERRAND COGNACLVMHs Hennessy is the undisputed heavyweight champion of our list,which doesnt come as a surprise.As well as representing about half of the entire cognac category by volume

214、,Hennessy has topped every single bestselling list for the past 15 years.T e runner-up is Rmy Cointreaus Rmy Martin,sandwiched comfortably between Hennessy and Martell in third,while Beam Suntorys Courvoisier has the fourth best record in the all-time list,matching its status as the fourth biggest c

215、ognac brand by volume.Outside the traditional big four cognac houses,Ferrand Cognac has established itself among the worlds best bars to cement its position inside the top f ve.TEQUILA1 DON JULIO2 PATRN3 JOSE CUERVO4 OLMECA ALTOS5 OCHOYou can almost see the year that the worlds best bars made the sw

216、itch from mixto to 100%agave tequila:it was 2013.Diageo had made its big play,dropping Jose Cuervo distribution and going on to buy out and prioritise Don Julio.Meanwhile,Jose Cuervo had topped our chart from 2010-2013(and probably prior,had we been polling)before Don Julio took the title in 2014.T

217、e Diageo brand went on to be our bestselling tequila in nine of the next 10 years.T ats certainly enough to put it top of our all-timers list,with Jose Cuervos early dominance keeping it in third.Since Patrns acquisition by Bacardi in 2018,the brand has been a top-three tequila,which sees it leapfro

218、g Jose Cuervo to take second this year its highest in the all-time league.In fourth is Pernods Olmeca Altos,which now competes with Ocho,owned by Heaven Hill.VODKA1 GREY GOOSE2 ABSOLUT3 KETEL ONE4 BELVEDERE5 STOLIWith 10 wins from the last 12,youd expect Ketel One to be our vodka leader,however the

219、years preceding its triumphant reign from 2013 see it placed third.Bacardis Grey Goose,with its championship performance in 2024,retains its top spot among the all-timers.Just behind Grey Goose and ahead of Ketel One is Pernods Absolut,which has never f nished lower than fourth.Ketel One may chase i

220、t down,but not for a few years.T e top f ve remains unchanged this year,with Belvedere and Stoli both sitting comfortably in fourth and f f h respectively.SCOTCH1 JOHNNIE WALKER2 THE MACALLAN3 MONKEY SHOULDER4 CHIVAS REGAL5 DEWARSWith only one blemish on its record and that being a second place John

221、nie Walker has been the scotch brand of the worlds best bars for as long as weve been polling.Indeed,while our bestselling list has seen a steady move from blends to single malts,it was always a trend that existed outside of Johnnie Walkers dominance.Top-end single malt T e Macallan and the made-for

222、-mixing Monkey Shoulder make up our all-time top three,while Chivas Regal has also never missed a list,and Dewars remains inside the top f ve despite competing against the ever-dominant Johnnie Walker.LIQUEURS1 COINTREAU2 CAMPARI3 CHARTREUSE4 ST GERMAIN5 BAILEYSIts hard to imagine a time when Campar

223、i wasnt within easy reach on the back bar,but the bitter liqueur brand only debuted in our list in 2013.T ere are a few factors that explain this,but long story short:Negroni.T e Campari-based classic is the top-serve classic cocktail in the worlds best bars.As a result,Campari has topped our liqueu

224、rs list on the past nine occasions,but it is the consistency of Cointreau in our poll over the last 15 years which keeps it at number one the Rmy Cointreau-owned orange liqueur has never been outside of the top four positions.Meanwhile,its the monk-made liqueur Chartreuse in third and St Germain fou

225、rth.T e latter returned to the list in 2024 af er a year of hiatus,while Baileys f f h place in our all-time league is due to its hat-trick of wins at the genesis of the Brands Report.063-065 Leagues BR2024.indd 65063-065 Leagues BR2024.indd 6519/12/2023 17:3619/12/2023 17:3666 Drinks International

226、Brands Report 2024 PERFORMANCE BY GROUPT e major drinks contributors broken down into a top 10ISTOCK.COM/A-DIGITheadline success is Beefeater leapfrogging Diageos Tanqueray,which had signif cant inf uence on the weighted calculation.Pernod also has notable leadership in Irish whiskey with two of the

227、 top three brands.T e French company saw top-three success in rum with Havana Club,vodka through Absolut,cognac for Martell,tequila with Olmeca Altos and champagne with Perrier-Jout.Diageo still performed well,having the joint second most brands in our report.However,some of the companys brands in l

228、esser signif cant categories dropped out of the top 10 lists in 2024,opening the door for Pernod.Bacardi has maintained its third-place position with three category winners,including its namesake brand for rum,Grey Goose for vodka and Leblon for cachaa.Bombay Sapphire also secured a podium f nish in

229、 gin,while Patrn was runner-up in tequila.T e only other company which improved on last year was Rmy Cointreau,which climbed two spots to reach seventh.While the company only has f ve brands in our report,Rmy Martin(cognac),Metaxa(brandy)and Cointreau(liqueurs)all f nished second in their respected

230、bestselling lists,showing that quality over quantity goes far in this ranking.Weve already looked at which brands thrived in the worlds best bars,and which drinks theyre most popular in.But which beverage group has performed best?T is question was debuted last year and the answer was Diageo.To f nd

231、out we repeated the formula created in 2023.T ere are 10 brands in each category table,not just one.So,in calculating the best-performing group,weve assigned 10 points for a f rst-place position working down to one point for f nishing 10th.T at gives us a good idea of the groups that have performed

232、best in each category,but it doesnt speak to the importance of the category itself.So,using our category data,we weighted each according to their respective scale.T is weighting gives more value to the bigger categories essentially the data equivalent of the argument that its better to be big in vod

233、ka than sherry.Youll see from the table that theres been a changing of the guard as Diageo steps aside for Pernod Ricard as the most successful brand owner in 2024.GROUP PERFORMANCEPernod has a total of 17 brands across the report compared to Diageos 13 and its GROUP RANK1PERNOD RICARD2DIAGEO3BACARD

234、I4BEAM SUNTORY5CAMPARI6LVMH7RMY COINTREAU8BROWN-FORMAN9WILLIAM GRANT&SONS10ASAHI*Brand owners are according to October 2023,when our data collection took place.Any change in ownership since then isnt ref ected in this ranking.066 Performance BR2024.indd 66066 Performance BR2024.indd 6619/12/2023 17:3619/12/2023 17:36