1、2023 ISPA U.S.SPA INDUSTRYSTUDY12023 U.S.SPA INDUSTRY STUDY|Introduction IntroductionThis report presents the findings from the 2023 ISPA U.S.Spa Industry Study.The study was commissioned by the International SPA Association(ISPA)Foundation and the research was undertaken by PwC Research.Established

2、 in 1991,ISPA has been recognized worldwide as the professional organization and voice of the spa industry,representing health and wellness facilities and providers in more than 35 countries.Members encompass the full spectrum of the spa experience,from resort/hotel,destination,mineral springs,medic

3、al,cruise ship,club and day spas,to service providers such as physicians,wellness instructors,nutritionists,massage therapists and product suppliers.ISPA advances the spa industry by providing educational and networking opportunities,promoting the value of the spa experience and speaking as the auth

4、oritative voice of the industry to foster professionalism and growth.This report presents the state of the industry in 2022,as indicated by total revenues,spa visits,average revenue per visit,the number of spa locations and staffing levels.These are referred to as the Big 5 statistics.This 2023 stud

5、y marks the 24th anniversary of the Spa Industry Study which was first conducted in 2000 highlighting the spa industry in 1999.Industry studies were also conducted in the years 2002,2004,2006 and 2007.Shorter tracking studies were commissioned in 2003,2005,2008 and 2009.The study has been conducted

6、on an annual basis since 2010,Full Industry Study reports were produced each year from 2010 to 2019.In 2020,the Industry Survey was curtailed due to the onset of the coronavirus pandemic.Only the Big 5 statistics were produced,showing the state of the industry in 2019,immediately prior to the Covid-

7、19 pandemic and therefore serving as a baseline for assessing the impact on the spa industry.The 2021 Industry Study focused on the impact of the Covid-19 pandemic on the spa industry in 2020.In that year,the restrictions introduced to contain the spread of the Covid-19 virus had their greatest impa

8、ct on customer-facing industries such as the spa sector.Total spa industry revenue fell by an estimated 36%.As restrictions eased,spas were able to re-open and,by end-2020,almost all spas(94%)were fully or partly open.However,the Covid-19 pandemic continued to have an effect,with successive waves of

9、 infections throughout the year acting as a constraint on spa visits.While industry revenues rebounded in 2021,rising by an estimated 49%,the$18.1 billion 2021 total revenues remained 5%lower than the pre-pandemic peak of$19.1 billion achieved in 2019.The spa industry entered 2022 still facing chall

10、enges from the effects of the pandemic.Though spa operating hours were no longer hugely affected by the pandemic,other issues had emerged,such as staffing difficulties and price inflation.This report focuses on how the industry met the challenge of sustaining the momentum in the recovery from the pa

11、ndemic.22023 U.S.SPA INDUSTRY STUDY|Introduction Research ObjectivesThe research objectives of the 2023 U.S.Spa Industry Study are as follows:y Determine the size of the spa industry in the United States,specifically in terms of the Big 5 statistics:Number of establishments;Revenues;Number of visits

12、;Revenue achieved per visit;and Employment.y Estimate the growth rate of the industry,against the backdrop of the Covid-19 pandemic.y Evaluate compensation levels of full-time employees within the spa industry.y Determine current and future industry trends and challenges.y Develop a profile of the U

13、.S.spa industry using criteria such as regional distribution,spa type,ownership structure and service/product offerings.y Manage the ISPA database of key industry statistics.DefinitionsFor the purpose of the ISPA study,a spa is defined as a place of business that enhances the overall well-being of a

14、 person through a variety of professional spa services that encourage the renewal of mind,body and spirit.To be qualified as a spa,a business must offer at least two of the following three services:massage(full body),skin care treatments(i.e.facials)or body treatments(i.e.,hydrotherapy or body wraps

15、/scrubs).The spa industry categories used in this study are as follows:Throughout the report data is analyzed by type of spa.Day and resort/hotel spas are generally listed with the remaining spas combined into the other spa category,due to their sample sizes in the survey undertaken for this study.C

16、LUB SPAPrimary purpose is fitness.Offers a variety of spa services on a day-use basis.DAY SPAOffers spa services to clients on a day-use basis.DESTINATION SPAHistorically a seven-day stay,encompassing spa services as part of a program whose primary purpose is guiding individual spa-goers to develop

17、healthy habits.MEDICAL SPAOperates under the full-time,on-site supervision of a licensed health care professional.Primary purpose is to provide comprehensive medical and wellness care in an environment that integrates spa services.MINERAL SPRINGS SPAOffers on-site source of natural mineral,thermal o

18、r sea water used in professionally administered hydrotherapy services.RESORT/HOTEL SPAA spa located within a resort or hotel.REPORT CONTENTSNote:All percentage calculations are based on un-rounded figures;therefore,totals or sub-totals may differ due to rounding.Industry Size Sustaining the Momentum

19、An overview on the wider economic context shaping the spa industry in 2022,survey results for the Big 5 statistics,and a look-ahead to 20234Spa ServicesA picture of the facilities and services that spas offer to their clients,information on average prices per service and spas pricing and service ava

20、ilability strategies,plus a discussion of current policies and practices24Employment-Staffing Hours required and worked by full-time service providers,issues experienced in recruiting massage therapists,recruitment difficulties,and estimated numbers of unfilled positions for service providers and ma

21、nagement37Employment-Compensation Estimated annual compensation levels for full-time employees for select roles,movements in compensation levels in the last year,distinguishing leadership/management,front desk and massage therapist positions 49Spa Industry Profile A profile of spa establishments,inc

22、luding composition by type of spa,size differences and the geography of the industry66Technical AppendixThis Section contains more detailed information on how the survey was undertaken754This Section presents the survey findings for the size of the U.S.spa industry.The economic context in the recove

23、ry from the pandemicChanges spas have made to their operations in the 12 months January 2022 to January 2023The Big 5 statistics in 2022:revenues,visits,revenue per visit,establishments and employmentTrends in the Big 5 statisticsProfitability in 2022Looking forward to 2023,the single biggest opport

24、unity survey respondents see for the U.S.spa industry INDUSTRY SIZESUSTAINING THE MOMENTUMThe Economic ContextOver the course of 2022,U.S.output and employment continued to recover from the Covid-19 pandemic.Total output of the economy expanded by 2.1%in real terms,accompanied by employment growth o

25、f 4.3%and falling unemployment.However,the rate of inflation in consumer prices accelerated,averaging 8%in 2022,albeit falling back to 5%in the first quarter of 2023.The pandemic had a large effect on the value of economic output(GDP),which fell by-2.8%in 2020.Following a strong rebound in 2021,when

26、 GDP rose by+5.9%,output growth settled back to a more modest pace in 2022,posting a+2.1%expansion.Thus,in 2022,the value of total output of the U.S.economy stood 5%higher than the 2019 pre-pandemic level.Employment growth was robust in 2022,up by 4.3%,and continued rising through the first quarter

27、of 2023.Unemployment remained on a downward trajectory,falling to 3.6%in 2022,below the pre-pandemic rate of 3.7%seen in 2019.Reflecting inflationary pressures,the Consumer Price Index(CPI)rose by 8%in 2022,peaking at 9.1%in June 2022.However,inflation fell in the first quarter of 2023,down to 5%.In

28、 current dollar terms,personal consumption expenditure rose by 9.7%in 2022.With rising inflationary pressures,the growth in constant dollar terms was less,at 4.5%.Though,expenditure has continued to grow,by an annual rate of+2.5%in the first quarter of 2023.Sources:Bureau of Economic Analysis(BEA);B

29、ureau of Labor Statistics.*Personal consumption expenditure is a measure of how much consumers spend on durable goods,consumer products and services.The figures shown above relate to spending on services.GDP,income and expenditure data extracted from estimates published by BEA in May 2023.Rates show

30、n in constant(2012)$are adjusted for inflation.THE U.S.ECONOMYSelected indicators,annual percent change2020202120222023(Q1)GDP(Constant 2012$)-2.8%5.9%2.1%1.3%Employment-5.8%2.9%4.3%2.6%Unemployment(%)8.1%5.4%3.6%3.5%Compensation of employeesCurrent$1.3%8.2%8.5%6.1%Personal consumption expenditure(a

31、ll services)*Current$-4.8%10.2%9.7%8.4%Constant(2012)$-6.6%6.3%4.5%2.5%Consumer price index(all items)1.2%4.7%8.0%5.0%52023 U.S.SPA INDUSTRY STUDY|Industry Size Employment in the PandemicService industries that rely on personal contact with the consumer suffered large falls in employment during the

32、spring 2020 Covid-19 lockdown.Since then,those industries have rebounded strongly.Nonetheless,they have yet to recover all of the jobs lost in the lockdown period and,as of September 2022,their employment levels were 8%-9%below their pre-pandemic levels.Employment in beauty salons and other personal

33、 service industries,which includes the day spa sector,fell sharply during the spring 2020 Covid-19 lockdown.Employment rebounded strongly in the remaining months of 2020 but was still 20%lower in January 2021 compared with January 2020.The workforce continued to expand in 2021 and,from the available

34、 data,through the first nine months of 2022.However,by September 2022,employment in beauty salons and other personal services was still 8%below the pre-pandemic level.Employment in hotels and motels has followed a broadly similar course.Though,that sector was more strongly affected in the pandemic,d

35、ue to factors such as travel restrictions and their effects on tourism and leisure activities.The industry struggled to recover in the wake of the first lockdown and employment in hotels and motels was still 42%lower in January 2021 compared with January 2020.Since then,job growth has been robust an

36、d,by September 2022,total employment in the industry had recovered to within 9%of the pre-pandemic level.Total U.S.Beauty salons and other personal services Hotels and motels20223EMPLOYMENT,FEBRUARY 2020=100(SOURCE:BLS)JanMarMayJulSepNovJanMarMayJulSepNovJanMarMayJulSepNovJanMar0501006202

37、3 U.S.SPA INDUSTRY STUDY|Industry Size Spa Operations and Service OfferingsWhen asked about changes to their operations and service offerings over the past year,53%of respondents said they had increased their overall number of spa menu offerings.Just over one in four(26%)said they had increased the

38、number of service provider shifts per day while 22%said they had increased their weekly hours of operation.A higher proportion of spas said they had increased(22%)rather than decreased(14%)their weekly hours of operation in the past year.By contrast,spas were slightly more likely to say they had dec

39、reased the number of service provider shifts in the past year(31%)than to say they had implemented an increase(26%).The pattern of changes varied by spa type.Resort/hotel spas were more likely than day spas to say they had increased their weekly hours of operation,by a margin of 32%to 19%.Similarly,

40、resort/hotel spas were also more likely to say they had increased the number of service provider shifts per day;46%compared to 21%of day spas.Over one in three day spas(35%)said they had decreased their number of service provider shifts per day,compared with 16%of resort/hotel spas.CHANGES TO OPERAT

41、IONS AND SERVICE OFFERINGS22%12%26%53%64%60%43%40%14%28%31%7%IncreasedStayed the sameDecreasedWeekly hours ofoperationAverage length oftime for massageservices on the spamenuNumber of serviceprovider shifts perdayOverall number ofspa menu offerings025507510072023 U.S.SPA INDUSTRY STUDY|Industry Size

42、 Changes in Past YearThough the majority of spas(60%)said that the average length of time for massage services had stayed the same,the proportion reporting a decrease(28%)exceeded those reporting an increase(12%).Mainly,that was because one in three day spas(33%)said they had decreased the average l

43、ength of time compared with fewer than one in 10 resort/hotel spas(9%).Day spas were more likely than resort/hotel spas to say they had increased their overall number of spa menu offerings,by 53%to 41%.AllDayResort/HotelOtherWeekly hours of operationINCREASED22%19%32%36%STAYED THE SAME64%66%59%53%DE

44、CREASED14%15%9%10%Average length of time for massage services on the spa menuINCREASED12%13%16%4%STAYED THE SAME60%55%75%83%DECREASED28%33%9%13%Number of service provider shifts per dayINCREASED26%21%46%39%STAYED THE SAME43%43%38%49%DECREASED31%35%16%12%Overall number of spa menu offeringsINCREASED5

45、3%53%41%69%STAYED THE SAME40%40%48%29%DECREASED7%7%11%1%82023 U.S.SPA INDUSTRY STUDY|Industry Size Changes in Past YearREASONS FOR DECREASING WEEKLY HOURS AND SERVICE PROVIDER SHIFTSAmong the 14%of spas saying they had decreased their weekly hours of operation,53%cited staff shortages,including 38%q

46、uoting service provider shortages and 12%highlighting managerial staff shortages.PRIMARY REASON FOR DECREASE IN WEEKLY HOURS OF OPERATIONPRIMARY REASON FOR DECREASE IN SERVICE PROVIDER SHIFTSAlmost one in three spas(31%)said they had decreased the number of service provider shifts per day.Of those,3

47、7%quoted staffing shortages,followed by staffing preferences(20%).The Covid-19 pandemic was a minor factor,cited by 16%as the primary reason for a decrease,representing just 5%of all spas.38%38%38%24%24%24%13%13%13%12%12%12%6%6%6%3%3%3%4%4%4%Service provider staff shortagesMore efficient business mo

48、delLack of customer demandManagerial staff shortagesStaff illnessNon-service provider hourly staffshortagesOther05537%37%37%20%20%20%16%16%16%16%16%16%9%9%9%2%2%2%Staffing shortagesStaffing preferences(work/lifebalance)Result from COVID-19 pandemicMore efficient business modelCustomer dem

49、andOther05592023 U.S.SPA INDUSTRY STUDY|Industry Size The Big Five Statistics2022 OUT-TURN AND PERCENT CHANGE OVER 2021In 2022,the spa industry continued to recover from the Covid-19 pandemic,surpassing the$20bn revenue mark for the first time.Total spa industry revenue is estimated to ha

50、ve risen by$2 billion,from$18.1 billion in 2021 to$20.1 billion in 2022,an increase of 11.1%.An estimated 181 million spa visits were made in 2022,8 million more than in 2021 when spas received 173 million visits.In percentage terms,spa visits rose by 4.1%.The number of spa locations increased from

51、21,510 in 2021 to 21,790 in 2022,a rise of 1.3%.Average revenue per visit posted a strong increase,up by 6.7%from$104.5 in 2021 to$111.5 in 2022.Total employment is estimated to have increased by 4.6%.With a 5.3%rise,full-time employment expanded at a slightly faster pace than part-time employment(+

52、4.3%).Contract employment is estimated to have been stable,standing at 15,000 in January 2023.2021(YEAR END)2022(YEAR END)%CHANGEREVENUE$18.1 billion$20.1 billion11.1%SPA VISITS173 million181 million4.1%LOCATIONS21,51021,7901.3%REVENUE PER VISIT$104.5$111.56.7%2022(JAN)2023(JAN)%CHANGETOTAL EMPLOYEE

53、S345,000360,7004.6%FULL-TIME162,800171,5005.3%PART-TIME167,100174,2004.2%CONTRACT15,10015,000-0.7%THE BIG 5 STATISTICS102023 U.S.SPA INDUSTRY STUDY|Industry Size Spa EstablishmentsFollowing successive falls in 2020 and 2021,as the pandemic weighed on the industry,the number of spa locations staged a

54、 modest recovery in 2022,rising by 1.3%.An estimated 21,790 spa locations were operating by end-2022,up from 21,510 in 2021.Nonetheless,the number of locations remained 3%below the pre-pandemic level(22,430 locations at end-2019),suggesting further scope for growth as the industry continues to shake

55、 off the effects of the pandemic.In 2021,there were an estimated 1,170 new spa openings,adding 5.4%to the number of spas in operation at the end of 2021.An estimated 890 spas closed over the course of 2022,representing 4.1%of the 2021 total.The net effect was an increase of 280 spa locations,adding

56、1.3%to the 2021 total.4,1407,4709,87012,21013,35015,00017,93721,30020,60019,90019,80019,96020,18020,66021,02021,26021,77022,16022,43021,56021,51021,790320042005200620072008200920000022Total spa establishments in the U.S.TOTAL SPA ESTABLISHMENTS

57、IN THE U.S.YEAR SPA OPENEDNOTE:YEAR SPA OPENED BASED ON RESPONSES TO 2022 SURVEY.12%0%1%1%2%2%5%3%2%3%2%4%4%2%2%3%4%2%2%2%3%5%7%4%6%5%4%4%6%Pre-8200020022004200620082000220510112023 U.S.SPA INDUSTRY STUDY|Industry Size Establishments by Type of SpaDay spas continue t

58、o predominate within the spa industry,accounting for 78.3%of the total of 21,790 establishments,followed by resort/hotel spas(9.7%)and medical spas(8.3%).By end-2022,there were almost 17,100 day spa establishments operating across the U.S.,a rise of+1.3%compared to the end-2021 level(16,850).The num

59、ber of resort/hotel spas at the end of 2022 is estimated at 2,120,representing a 1.6%increase compared with 2021,when an estimated 2,090 resort/hotel spas were in operation.The number of medical spas is estimated at 1,810,a rise of+1.5%compared with 2021.Club spa locations are estimated at 650 as of

60、 end-2022,representing 3%of the total number of spa locations.TYPE OF SPA65017,060901,810502,120Club(2.98%)Day(78.33%)Destination(0.41%)Medical(8.31%)Mineral Springs(0.23%)Resort/Hotel(9.73%)122023 U.S.SPA INDUSTRY STUDY|Industry Size Spa RevenuesThe spa industry registered a robust growth rate of 1

61、1.1%in 2022,with total revenues rising to$20.1 billion from$18.1 billion in 2021.After falling sharply in 2020 as a result of the Covid-19 pandemic,total spa revenues have now recovered to stand 6%above the 2019 pre-pandemic level($19.1 billion).Average revenue per spa establishment rose to$924,000

62、in 2022,representing a 9.7%increase on the 2021 level($842,000).The average per spa in 2022 was 9%higher than the pre-pandemic level($850,000 in 2019).TOTAL SPA REVENUE IN THE U.S.(BILLIONS)AVERAGE REVENUE PER ESTABLISHMENT(THOUSANDS)$4.2$4.2$4.2$7.6$7.6$7.6$7.0$7.0$7.0$9.7$9.7$9.7$9.4$9.4$9.4$10.9$

63、10.9$10.9$12.8$12.8$12.8$12.3$12.3$12.3$12.8$12.8$12.8$13.4$13.4$13.4$14.0$14.0$14.0$14.7$14.7$14.7$15.5$15.5$15.5$16.3$16.3$16.3$16.8$16.8$16.8$17.5$17.5$17.5$18.3$18.3$18.3$19.1$19.1$19.1$12.1$12.1$12.1$18.1$18.1$18.1$20.1$20.1$20.0320052006200720082009200016201720

64、0220$1,004$1,004$1,004$1,024$1,024$1,024$709$709$709$726$726$726$624$624$624$607$607$607$602$602$602$594$594$594$641$641$641$673$673$673$701$701$701$728$728$728$749$749$749$773$773$773$788$788$788$803$803$803$826$826$826$850$850$850$562$562$562$842$842$842$924$924$9241999200120

65、03200520062007200820092000002205001000132023 U.S.SPA INDUSTRY STUDY|Industry Size Spa VisitsAn estimated 181 million visits were made to spa establishments in 2022,up from 173 million in 2021.Thus,after falling sharply in 2020 as a result of the pandemic,b

66、y 2022 the number of spa visits had recovered to 94%of the 2019 pre-pandemic peak of 192 million.In 2022,there were 8 million more spa visits compared with 2021,a 4.1%increase.69696993064691

67、847043032005200620072008200920000022050100150200TOTAL SPA VISITS IN THE U.S.(MILLIONS)142023 U.S.SPA INDUSTRY STUDY|Industry Size AVERAGE VISITS PER ESTABLISHMENT16,54016,54016,54016,39016,3

68、9016,39011,06011,06011,0609,7909,7909,7907,3507,3507,3507,6807,6807,6807,4907,4907,4906,9406,9406,9407,5107,5107,5107,8507,8507,8508,0308,0308,0308,1508,1508,1508,4908,4908,4908,5208,5208,5208,6308,6308,6308,5608,5608,5608,5508,5508,5508,5408,5408,5405,7605,7605,7608,0608,0608,0608,2808,2808,2801999

69、200062007200820092000002202.5k5k7.5k10k12.5k15kThe average number of visits per spa establishment rose by 2.8%,from 8,060 in 2021 to 8,280 in 2022.Notwithstanding the increases in both 2021 and 2022,spa visits per establishment in 2022 were 3%be

70、low the pre-pandemic average of 8,540 per spa.152023 U.S.SPA INDUSTRY STUDY|Industry Size Average Spa Revenue Per VisitThe average revenue per spa visit in 2022 is estimated at$111.5,an increase of 6.7%compared with 2021($104.5).Average spend per visit varies by spa type,ranging from$100 for day spa

71、 visits to$162 for resort/hotel visits.Compared to 2021,the average revenue per visit in 2021 is estimated to have risen by 6.3%in the day spa sector and slightly faster,by 7.7%,in the resort/hotel sector.The average amount that clients spend when they visit a spa is influenced by a range of factors

72、,including the mix of services and treatments that clients purchase and the pricing of those services in a competitive market.Within that context,the rise in average spa revenue per visit in 2022 would seem to reflect,at least in part,higher prices per service(see Section 3 in this report for discus

73、sion of the trend in average prices per service).AVERAGE REVENUE PER SPA VISITSPA REVENUE PER VISIT$60.7$60.7$60.7$62.5$62.5$62.5$64.1$64.1$64.1$74.2$74.2$74.2$84.9$84.9$84.9$79.0$79.0$79.0$80.4$80.4$80.4$85.6$85.6$85.6$85.3$85.3$85.3$85.7$85.7$85.7$87.2$87.2$87.2$89.4$89.4$89.4$88.2$88.2$88.2$90.7$

74、90.7$90.7$91.3$91.3$91.3$93.7$93.7$93.7$96.5$96.5$96.5$99.5$99.5$99.5$97.5$97.5$97.5$104.5$104.5$104.5$111.5$111.5$111.5Revenue per visit32005200620072008200920000022050100$104$104$104$95$95$95$151$151$151$136$136$136$112$112$112$100$100$100$162

75、$162$162$141$141$AllDayResort/HotelOther0503 U.S.SPA INDUSTRY STUDY|Industry Size Employment Change COMPARED TO JANUARY 2022When asked to give the approximate%change in staff employed in January 2023 compared with January 2022,44%of survey respondents said they had increased th

76、eir staff count,compared with 21%saying they had reduced employment.Overall,the proportion of spas increasing employment was 23 percentage points higher than the proportion with a reduced staff count,pointing to a growing spa industry workforce.Resort/hotel spas were more likely than day spas to say

77、 that they had increased employment since January 2022.Almost six in 10 resort/hotel spas(57%)said they had increased employment compared with 41%of day spas.The difference between the proportions increasing and decreasing employment was+38 percentage points in the resort/hotel sector(57%increasing

78、employment minus 19%decreasing)and+21 percentage points in the day spa sector(41%increasing minus 20%decreasing),indicating that employment growth in 2022 was faster for resort/hotel spas than for day spas.EMPLOYMENT CHANGE COMPARED TO JANUARY 2022 (APPROXIMATE%,BY SPA TYPE)4%3%1%17%17%18%35%39%22%2

79、3%22%32%21%19%25%More than 25%decrease0%to 25%decreaseNo change0%to 10%increaseMore than 10%increaseAllDayResort/hotel02040172023 U.S.SPA INDUSTRY STUDY|Industry Size EmploymentBy January 2023,total employment in the spa industry stood at 360,700,an increase of 15,700(+4.6%)compared with January 202

80、2,bringing the total spa workforce back to 94%of the pre-pandemic level as of January 2020(383,700).The number of full-time employees is estimated to have risen by 8,700(+5.3%),rising to 171,500 in January 2023.Part-time employment also increased,up by 7,100(+4.2%)and standing at 174,200 in January

81、2023.Employment of independent contractors was unchanged at an estimated 15,000 in January 2023.Across the industry as a whole,the number employed per spa location rose from 16 in January 2022 to 16.6 in January 2023,an increase of+3.2%.Note:On average,spas consider service providers need to work 31

82、 or more hours per week to be considered a full-time employee(see the discussion in Section 4 of hours necessary to be considered a full-time worker).TOTAL EMPLOYEES IN THE U.S.(THOUSANDS)AVERAGE EMPLOYEES PER ESTABLISHMENT87286679667

83、255924370705755484745424035272728151515Full-timePart-timeContractor200020004200620072008200920000022202302004008728667966721

84、0774770705755484745424035272728151515Full-timePart-timeContractor2000200042006200720082009200000222023020040020.016.019.010.011.39.38.08.07.46.77.58.27.67.37.47.77.87.87.87.96.57.67.99.210.0

85、10.67.07.37.05.06.05.36.66.76.57.37.88.07.57.78.08.18.06.97.88.03.03.23.12.93.03.32.82.82.42.32.22.01.91.61.31.21.20.70.70.7Full-timePart-timeContractor200020004200620072008200920000022202303 U.S.SPA INDUSTRY STUDY|Industry Size Profi

86、tabilityIn the resort/hotel sector,64%of spas said their profit percentage was 20%or more,slightly down on the 2021 out-turn(71%)but broadly consistent with the pre-pandemic level.The profitability performance of spas in the other sectors was also in line with pre-pandemic levels,with 65%reporting a

87、 2022 profit percentage of 10%or more.Since many resort/hotel spas are part of a larger enterprise,survey respondents in the resort/hotel sector were asked to give their approximate spa profit percentage,for the spa operation only and not the entire business.All other types of spa establishments wer

88、e asked to give the approximate spa profit before fixed charges percentagePROFIT PERCENTAGE BEFORE FIXED CHARGES:2009-2022 ALL SPAS EXCLUDING RESORT/HOTEL SPASSPA PROFIT PERCENTAGE:20102022,RESORT/HOTEL SPAS274034477207355703274572172102565NET LOSS0-9%10%+

89、PERCENT200920000022323682294854744NET LOSS0-9%10-19%20%+PERCENT20000022192023 U.S.SPA INDUSTRY STUDY|Industry Size ProfitabilityThe det

90、ailed profit percentage results indicate that,in 2022 almost one in five resort/hotel spas(18%)reported a spa profit percentage of 35%or more.Almost one in two resort/hotel spas(45%)cited a profit percentage in the range 20%to 35%.Excluding the resort/hotel sector,the most frequently reported spa pr

91、ofit percentage was in the range 10%-15%,recorded by over one in four spas(28%).A little over one in four spas(26%)said their profit percentage was 20%or more.SPA PROFIT PERCENTAGE,2022 RESORT/HOTEL SPASSPA PROFIT PERCENTAGE BEFORE FIXED CHARGES,2022 ALL SPAS (EXCL.RESORT/HOTEL)5%5%5%5%5%5%7%7%7%8%8

92、%8%12%12%12%19%19%19%16%16%16%10%10%10%18%18%18%Net loss0%-5%5.1%-10%10.1%-15%15.1%-20%20.1%-25%25.1%-30%30.1%-35%35%+05101510%10%10%13%13%13%13%13%13%28%28%28%11%11%11%8%8%8%5%5%5%6%6%6%7%7%7%Net loss0%-5%5.1%-10%10.1%-15%15.1%-20%20.1%-25%25.1%-30%30.1%-35%35%+01020202023 U.S.SPA INDUSTRY STUDY|In

93、dustry Size Looking Forward to 2023:Single Biggest OpportunitySurvey respondents were asked to say what is the single biggest opportunity that they see for the U.S.spa industry in 2023.From the responses given,the most frequently mentioned opportunity was around wellness,highlighted by about one in

94、five respondents.Spas also identified opportunities around staff recruitment,retention and training;providing a greater range of services;use of technology;and broadening the customer base in terms of demography and diversity.Almost one in five respondents(17%)mentioned the economy.They were about e

95、qually divided between those seeing a continuation of strong demand and others expressing concern about the state of the wider economy.A little over one in eight respondents(13%)said they did not know or felt it was as yet unclear what 2023 would bring.WELLNESSThe top opportunity.Post-Covid,people a

96、re valuing health and seeking wellness,stress relief and recovery programs.This presents an opportunity for spas to promote regular visits as part of a healthy lifestyle,not a luxury.Within that context,spas also referred to a greater focus on more integrated and holistic wellness programs,including

97、 self-care and educational experiences.STAFF RECRUITMENT,RETENTION AND TRAININGLack of qualified staff remains an important issue,particularly massage therapists.Solutions suggested included:links with schools,expanded diversity,more colleges,scholarships,incentives,outreach programs,attracting care

98、er changers.Other elements seen as important included building awareness of a rewarding long-term career,rewarding staff and caring for their wellbeing and development.GREATER RANGE OF SERVICESIt was suggested that guests spend more when spas offer added-value enhancements and add-ons.Growth areas i

99、dentified included:non-invasive/minimal body sculpting/cosmetic,skin tightening,CBD,alternative therapies,recovery services and more,as spas seek to stay connected and innovating.TECHNOLOGYSpas identified two strands to the technology theme enhancing business efficiency and catering to the consumer.

100、The efficiency theme emphasised technology solutions for online bookings,check-out,retail,messaging,but also better communication platforms to share ideas,and customization of guest treatments.On the consumer side,touch-free was cited by a number of respondents,a Covid-19 response,but also a result

101、of innovation and staff shortages.Spas are investing in equipment,but balancing the human touch and touchless is important for many.DEMOGRAPHY AND DIVERSITYBroadening the base to include more men and baby boomers with free time but especially attracting younger clients,notably millennials and Gen Z.

102、It was felt that many discovered self-care during Covid.Inclusion comes with diversity;creating a welcoming environment for guests and staff,being culturally sensitive regarding services,products,communal spaces and trends.Recruiting ethnically diverse leaders and investing in diversity awareness tr

103、aining were also mentioned.WIDER ECONOMYA number of spas reported flourishing demand,growth and confidence.Guests are more confident and spending more.Tourism is up.Some hoped they had the staff and space to meet demand and sustain growth.Conversely,other spas were unsure or apprehensive and waiting

104、 to see how the economy performs.To boost profits and resilience,some are increasing retail including online,making efficiencies,motivating increased spend and making better,flexible use of space.212023 U.S.SPA INDUSTRY STUDY|Industry Size Key Points SummaryTHE INDUSTRY IN 2022:SUSTAINING THE MOMENT

105、UMOver the course of 2022,U.S.output and employment continued to recover from the Covid-19 pandemic.Total output of the economy expanded by 2.1%in real terms,accompanied by employment growth of 4.3%and falling unemployment.However,the rate of inflation in consumer prices accelerated,averaging 8%in 2

106、022,albeit falling back to 5%in the first quarter of 2023.Service industries that rely on personal contact with the consumer suffered large falls in employment during the spring 2020 Covid-19 lockdown.Since then,those industries have rebounded strongly.Nonetheless,they have yet to recover all of the

107、 jobs lost in the lockdown period and,as of September 2022,their employment levels were 8%-9%below their pre-pandemic levels.When asked about changes to their operations and service offerings over the 12 months from January 2022 to January 2023,a higher proportion of spas said they had increased(22%

108、)rather than decreased(14%)their weekly hours of operation.By contrast,spas were slightly more likely to say they had decreased the number of service provider shifts in the past year(31%)than to say they had implemented an increase(26%).Staff shortages were most often cited as the primary reason giv

109、en by spas reporting a decrease in their weekly hours of operation and also those saying they had decreased the number of service provider shifts per day.The Covid-19 pandemic was a minor factor.In 2022,the spa industry continued to recover from the Covid-19 pandemic,surpassing the$20bn revenue mark

110、 for the first time:y Total spa industry revenue is estimated to have risen by$2 billion,from$18.1 billion in 2021 to$20.1 billion in 2022,an increase of 11.1%.y Average revenue per visit posted a strong increase,up by 6.7%from$104.5 in 2021 to$111.5 in 2022.y The spa workforce is growing.When asked

111、 to give the approximate%change in staff employed over the 12 months from January 2022 to January 2023,44%of survey respondents said they had increased their staff count,compared with 21%saying they had reduced employment.Resort/hotel spas were more likely than day spas to say that they had increase

112、d employment in the past year.y Total employment is estimated to have increased by 4.6%.With a 5.3%rise,full-time employment expanded at a slightly faster pace than part-time employment(+4.3%).Contract employment is estimated to have been stable,standing at 15,000 in January 2023.y Following success

113、ive falls in 2020 and 2021,as the pandemic weighed on the industry,the number of spa locations staged a modest recovery in 2022,rising by 1.3%.222023 U.S.SPA INDUSTRY STUDY|Industry Size After falling sharply in 2020 as a result of the Covid-19 pandemic,by 2022 total spa revenues had recovered to st

114、and 6%above the 2019 pre-pandemic level($19.1 billion).The revenue growth was underpinned by the 12%rise in average revenue per visit between 2019 and 2022.Nonetheless,there is still further ground to be made up in the recovery from the pandemic:y The number of visits to spa establishments in 2022 w

115、as 3%below the 2019 pre-pandemic peak of 192 million.y By January 2023,the spa workforce had recovered to within 94%of the pre-pandemic level.y At the end of 2022,the number of locations remained 3%below the pre-pandemic level.PROFITABILITYIn the resort/hotel sector,64%of spas said their profit perc

116、entage was 20%or more,slightly down on the 2021 out-turn(71%)but broadly consistent with the pre-pandemic level.The profitability performance of spas in the other sectors was also in line with pre-pandemic levels,with 65%reporting a 2022 profit percentage of 10%or more.LOOKING FORWARD TO 2023:SINGLE

117、 BIGGEST OPPORTUNITYLooking ahead to 2023,the most frequently cited opportunity was around wellness,highlighted by about one in five survey respondents.Spas also identified opportunities around staff recruitment,retention and training;providing a greater range of services;use of technology;and broad

118、ening the customer base in terms of demography and diversity.232023 U.S.SPA INDUSTRY STUDY|Industry Size 24In 2022,spas received an estimated 181 million client visits,an average of 8,280 per spa establishment.This Section describes the facilities and services that spas offered to their clients.This

119、 Section presents the Industry Study findings for the following topics:Changes in the customer base compared to spring 2022The core types of services offered by spasSpas offering technology-driven servicesAverage prices per spa servicePricing and service availability strategies Spa policies and acti

120、vities currently in placeSPA SERVICES AND FACILITIES8,2808,2808,2808,3808,3808,38010,38010,38010,3805,9405,9405,9408,0608,0608,0608,2408,2408,2409,6009,6009,6005,6105,6105,61020222021AllDayResort/HotelOther010k2.5k5k7.5kAVERAGE VISITS PER SPA ESTABLISHMENT252023 U.S.SPA INDUSTRY STUDY|Spa Services a

121、nd Facilities54%23%19%36%53%61%10%23%20%MoreThe sameLessTotal amount spent per visitFrequency of visitsTreatments per visit0204060Customer BaseCOMPARED TO SPRING 2022Comparing spring 2023 with the same period one year ago,54%of spas said there had been an increase in the total amount spent per visit

122、.Just one in 10 spas(10%)said total spend per visit had decreased.A slight majority of spas(53%)said the frequency of visits made by their customer base had remained the same,with equal proportions saying the frequency had increased(23%)or decreased(23%).Most spas(61%)also said that treatments per v

123、isit were unchanged compared with one year ago.Spas were almost equally likely to say that treatments had increased(19%)or decreased(20%).The pattern of changes in the customer base varied sharply between day spas and resort/hotel spas(see table overleaf).In the day spa sector,the proportion saying

124、total spend per visit had increased(49%)exceeded the proportion saying total spend had decreased(13%)by a margin of+36 percentage points.The margin was wider in the resort/hotel sector,with 70%saying spend had increased compared with just 3%reporting a decrease,giving a net balance of+67 percentage

125、points.Resort/hotel spas also reported positive net balances for the frequency of visits and treatments per visit.Thus,43%of resort/hotel spas said the frequency of visits had increased versus 8%saying the frequency had decreased,a gap of+35 percentage points.Similarly,32%said that treatments per vi

126、sit had risen,compared with 4%saying treatments per visit had decreased,giving a positive balance of+28 percentage points.By contrast,in the day spa sector,respondents were more likely to say that the frequency of visits had decreased(28%)than increased(17%).Day spas were also more likely to say tha

127、t treatments per visit had decreased(24%)than increased(12%).CUSTOMER BASE COMPARED TO SAME TIME LAST YEAR262023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesAllDayResort/HotelOtherTotal amount spent per visitMORE54%49%70%73%THE SAME36%39%28%27%LESS10%13%3%1%Frequency of visitsMORE23%17%43%53%T

128、HE SAME53%56%49%42%LESS23%28%8%5%Treatments per visitMORE19%12%32%53%THE SAME61%64%64%38%LESS20%24%4%8%CUSTOMER BASE COMPARED TO SPRING 2022272023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesTypes of Services OfferedWhen asked about the services that they provide to their clients,95%said they

129、offer massage services,followed by facials(93%),couples services(47%)and waxing services(44%).The range and mix of services offered varies by type of spa.Reflecting their larger size,resort/hotel spas typically offer a wider range of services;an average of 7.7 types of services compared to 4.5 among

130、 day spas.In addition to their core spa and salon services,many spas offer their visitors a diverse range of treatments and programs.Nail services are offered by 36%of spas,ranging from 30%of day spas to 76%of resort/hotel spas.Almost one in three spas(29%)offer salon services.Fitness or sports serv

131、ices are offered by 30%of spas,including 47%of resort/hotel spas.Complementary or alternative therapies or mind,body and spirit programs,such as acupuncture,reiki and yoga,are available in 22%of spas,including 46%of resort/hotel spas and 17%of day spas.Over one in six spas(16%)offer medically superv

132、ised services.Reflecting the medical spa effect,such services are most often found in the other spa category(63%).The range of services provided by spas has continued to expand,with 22%now offering technology-driven experiences,including 13%of day spas and 40%of resort/hotel spas.Provider-free/self-

133、guided services are available at 16%of spas,including 29%of resort/hotel spas.TYPES OF SERVICES OFFERED41%41%41%22%22%22%47%47%47%93%93%93%30%30%30%10%10%10%95%95%95%16%16%16%36%36%36%16%16%16%29%29%29%22%22%22%44%44%44%Body servicesComplementary/alternativeCouples servicesFacialsFitness or sports s

134、ervicesHydrotherapyMassage servicesMedically supervised servicesNail servicesProvider-free/self-guided offeringsSalon-hair servicesTechnology driven experiencesWaxing services020406080282023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPRODUCT OFFERING:CORE SPA SERVICESAllDayResort/HotelOtherBo

135、dy services41%32%94%56%Complementary/alternative therapies or mind,body and spirit22%17%46%39%Couples services47%44%90%35%Facials93%93%99%83%Fitness or sports services30%28%47%31%Hydrotherapy10%6%29%19%Massage services95%98%100%69%Medically supervised services16%11%3%63%Nail services36%30%76%35%Prov

136、ider-free/self-guided offerings16%13%29%29%Salon-hair services29%25%56%28%Technology driven experiences22%13%40%68%Waxing services44%38%69%57%292023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesTECHNOLOGY-DRIVEN SERVICESAmong the 22%of spas saying they provide technology-driven services,80%offe

137、r LED light therapy,followed by 59%offering infrared sauna.A little under one in two(47%)offer percussive massage while close to one in four(24%)provide a cryotherapy service.Close to one in three(29%)said they offer some other type of technology-driven services.On average,spas providing technology-

138、driven services offer two of the treatments listed in the chart below.TECHNOLOGY-DRIVEN SERVICES OFFERED80%80%80%59%59%59%47%47%47%24%24%24%29%29%29%LED light therapyInfrared saunaPercussive massageCryotherapyOther007080302023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPrice Per Se

139、rviceThe average price per spa service in 2022 is estimated as$116,up by 6.9%compared to 2021,when the estimated average price per service was$108.Average prices vary depending on the type of service provided,ranging from$57 per nail service to$152 per body treatment.At$111,the average price per mas

140、sage occupies an intermediate position within that range.The differences in average prices by type of service have been consistent over the past five years.It should be appreciated that these are estimated average prices which will vary across spa establishments depending on type,location,etc.The av

141、erage price per massage in 2022($111)was 5%higher by comparison with the 2021 average.The average price for facials in 2022($125)was 11%higher than the average in 2021.Body treatment prices are estimated to have risen from$124 in 2021 to$152 in 2022,a 22%increase.The average prices shown for hair se

142、rvices and nail services tend to be more variable from one year to the next,due to smaller sample sizes for spas offering those services.Percentage changes should therefore be interpreted with caution.200212022Per body treatment$114$114$114$124$152Per facial$103$104$104$112$125Per hair se

143、rvice$83$81$80$91$85Per massage$96$98$100$106$111Per nail service$47$48$49$51$57Per service$96$98$100$108$116AVERAGE PRICES,2022 COMPARED TO 2021,2020,2019,AND 2018 312023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPrice Per Service by Type of SpaThe average price per spa service is higher in

144、 resort/hotel spas than in day spas.In 2022,the overall average price per service in resort/hotel spas was$177 compared to$100 per service in day spas,a differential of$77.The largest difference between resort/hotel and day spas was for massage services,with the estimated average price in resort/hot

145、el spas standing at$188 compared to$97 in day spas,a$91 difference.Similar differences can be observed in relation to facials($195 in resort/hotel spas versus$109 in day spas)and body treatments($203 in resort/hotel spas compared with$124 in day spas).Average prices for hair services are more closel

146、y aligned between day spas($80)and resort/hotel spas($94),a difference of$14.Price comparisons by type of spa should be made with a degree of caution.The averages shown in the accompanying chart will vary across individual spas according to a range of factors such as location.AVERAGE PRICE PER SERVI

147、CE BY TYPE OF SPA$152$125$85$111$57$116$124$109$80$97$47$100$203$195$94$188$72$177All spasDay SpasResort/hotel spasPer body treatmentPer facialPer hairservicePer massagePer nail servicePer service0502023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPricing and Availability Strategies

148、Spas have adopted a range of strategies designed to boost client visits and match pricing to service availability and demand.The mix of strategies varies by spa type.To encourage client visits,over one in two spas(51%)offer last minute discounts to fill open appointments.That strategy is more freque

149、ntly used in day spas(60%)than in resort/hotel spas(25%).Close to one in three spas(31%)vary their prices depending on the date or time of the service scheduled.That strategy is used by almost one in two resort/hotel spas(48%)and less often employed by day spas(30%).30%of spas hide or adjust service

150、s available for booking based on staffing availability.The proportion is slightly higher in day spas(31%)than in resort/hotel spas(26%).A large majority of spas(75%)use one or more of the pricing and availability strategies listed in the chart below,including 79%of day spas and 73%of resort/hotel sp

151、as.PRICING AND SERVICE AVAILABILITY STRATEGIES UTILIZED51%51%51%31%31%31%18%18%18%30%30%30%24%24%24%25%25%25%Offer last-minute discounts to fill open appointmentsPrices vary depending on the date or time of the servicescheduledUtilize an automated dynamic pricing structure setup in thespas booking s

152、oftware to adjustprices based on demand andavailabilityHide/adjust services available for booking based on staffingavailabilityHide/remove select services from the menu during peakperiodsNone of the above032023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPRICING AND SERVICE AVAILABI

153、LITY STRATEGIES UTILIZEDAllDayResort/hotelOtherOffer last-minute discounts to fill open appointments51%60%25%13%Prices vary depending on the date or time of the service scheduled31%30%48%26%Utilize an automated dynamic pricing structure setup in the spas booking software to adjust prices based on de

154、mand and availability18%19%20%9%Hide/adjust services available for booking based on staffing availability30%31%26%23%Hide/remove select services from the menu during peak periods24%25%30%14%None of the above25%21%27%45%342023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPolicies or Activities C

155、urrently In PlaceWhen asked about the policies or activities that they currently have in place,the most frequently cited were loyalty programs(65%),guest referral incentives(54%)and increased spa menu prices(54%).Day spas were most likely to mention loyalty programs(71%versus 40%of resort/hotel spas

156、)and guest referral incentives(60%versus 19%of resort/hotel spas).By contrast,resort/hotel spas were more likely than day spas to say they offered an online booking option(76%of resort/hotel spas versus 43%of day spas).In addition,higher proportions of resort/hotel spas said they were undertaking sp

157、a renovations(56%compared with 35%of day spas)and/or expansion of their existing spa(44%compared with 21%of day spas).Increased spa menu prices was mentioned by similar proportions of day spas(55%)and resort/hotel spas(59%).Over one in three spas(35%)mentioned a diversity and inclusion strategy,incl

158、uding 40%of day spas and 20%of resort/hotel spas.POLICIES OR ACTIVITIES CURRENTLY IN PLACE65%65%65%54%54%54%54%54%54%51%51%51%37%37%37%35%35%35%24%24%24%23%23%23%10%10%10%3%3%3%Loyalty programGuest referral incentivesIncreased spa menu pricesOffered an online booking optionSpa renovationsDiversity a

159、nd inclusion strategiesExpansion of existing spaPartnership with a philanthropic organizationOutdoor/curbside treatmentsNone of the above00352023 U.S.SPA INDUSTRY STUDY|Spa Services and FacilitiesPOLICIES OR ACTIVITIES CURRENTLY IN PLACEAll spasDayResort/HotelOtherLoyalty program65%71%40%

160、43%Guest referral incentives54%60%19%42%Increased spa menu prices54%55%59%44%Offered an online booking option51%43%76%85%Spa renovations37%35%56%37%Diversity and inclusion strategies35%40%20%12%Expansion of existing spa24%21%44%29%Partnership with a philanthropic organization23%19%32%44%Outdoor/curb

161、side treatments10%8%32%4%None of the above3%3%4%3%362023 U.S.SPA INDUSTRY STUDY|Spa Services and Facilities37This Section focuses on employment in the spa industry,under the following headings:Employment per spa,comparing January 2023 with January 2022Hours required to be considered a full-time work

162、erIssues experienced by spas in recruiting massage therapists in the last yearActions taken to help cope with recruitment difficultiesUnstaffed positions,both for service providers and managers and directorsEMPLOYMENT:STAFFINGEMPLOYMENT PER SPA,BY FULL-TIME,PART-TIME AND CONTRACTNUMBER OF EMPLOYEES7

163、.97.214.86.88.07.812.46.00.70.52.00.9Full-timePart-timeContractAll SpasDay SpasResort/Hotel SpasOther0582023 U.S.SPA INDUSTRY STUDY|Employment StaffingEmploymentThe total number employed in the spa industry is estimated at 360,700 as of January 2023,comprising 171,500 full-time employees,

164、174,200 part-time employees and 15,000 contract workers.There are 21,790 spa locations across the U.S.,with an average of 16.5 workers per spa establishment as of January 2023,compared with 16 per spa as of January 2022,an increase of 3.2%.The growth in the average size of the workforce per spa was

165、higher in resort/hotel spas(+7.8%)than in day spas(+1.7%).Employment levels in January 2023 were highest in resort/hotel spas,with 29.2 workers on average compared to an average of 15.4 per establishment in the day spa sector.EMPLOYMENT PER SPA,JANUARY 2023 COMPARED WITH JANUARY 202216.015.227.112.8

166、16.515.429.213.6Jan 2022Jan 2023All SpasDay SpasResort/Hotel SpasOther03 U.S.SPA INDUSTRY STUDY|Employment StaffingHours Necessary to be Considered a Full-Time EmployeeSpas were asked to say how many weekly hours their service providers need to work in order to be considered a full-time e

167、mployee.On average,respondents said service providers had to work at least 31 hours per week to be considered a full-time employee.It should be noted that the number of hours necessary to be considered a full-time employee is a threshold value.The actual number of hours worked may be greater than th

168、e threshold.The average number of hours necessary for full-time status did not vary greatly by type of spa.Over two in three day spas(69%)gave a value in the range 28-32 hours.A large majority of resort/hotel spas(71%)also gave a figure in the range 28-32 hours.AllDayResort/HotelOtherAverage31313133

169、WEEKLY HOURS NECESSARY TO BE CONSIDERED FULL-TIME:AVERAGE5%4%15%2%68%69%71%54%21%22%10%26%6%4%4%18%25%21-25%16-20%11-15%6-10%0-5%No ChangeDecreasedNot Applicable02040Movement in Annual Compensation Levels:Leadership/ManagementAnnual compensation levels for full-time leadership/management positions,s

170、uch as spa manager,increased in 63%of spas.Almost one in eight spas(12%)reported an increase in compensation levels of 11%or more,with a further 10%citing an increase in the range 6%-10%and 41%saying levels had risen by 5%or less.A little over one in four spas(27%)reported no change in compensation

171、levels.Just 2%of spas said compensation levels had reduced.The distribution of changes in annual compensation levels for leadership/management positions varied between day and resort/hotel spas.Across the resort/hotel sector,almost one in three spas(32%)reported an increase of 6%or more compared wit

172、h 16%of day spas.Within the day spa sector,30%said compensation levels had remained unchanged compared with 19%of resort/hotel spas.MOVEMENT IN ANNUAL COMPENSATION LEVELS,LEADERSHIP/MANAGEMENTINCREASEDAll spasDayResort/HotelMore than 10%increase12%8%13%6-10%increase10%8%19%0-5%increase41%43%44%No ch

173、ange27%30%19%Decrease2%2%1%Not applicable8%8%4%502023 U.S.SPA INDUSTRY STUDY|Employment Compensation1%4%3%5%13%35%31%2%6%25%21-25%16-20%11-15%6-10%0-5%No ChangeDecreasedNot Applicable0102030Movement in Annual Compensation Levels:Front Desk/Receptionist/ConciergeAnnual compensation levels for full-ti

174、me front desk/receptionist/concierge positions increased in 61%of spas.Almost one in eight spas(12%)reported an increase in compensation levels of 11%or more.Compensation levels increased by 6%-10%in 13%of spas.Over one in three spas(35%)said compensation levels had risen at a more modest pace,by 5%

175、or less.Almost one in three spas(31%)reported no change in compensation levels.Just 2%of spas said compensation levels had decreased.An increase in compensation levels for front desk/receptionist positions was reported by almost nine in 10 resort/hotel spas(87%)compared with a little over one in two

176、 day spas(54%).Day spas were more likely than resort/hotel spas to say that compensation levels had remained unchanged,by a margin of 37%to 11%.MOVEMENT IN ANNUAL COMPENSATION LEVELS,FRONT DESK/RECEPTIONIST/CONCIERGEINCREASEDAll spasDayResort/HotelMore than 15%increase7%5%11%11-15%increase5%5%9%6-10

177、%increase13%12%23%0-5%increase35%33%44%No change31%37%11%Decrease2%3%1%Not applicable6%6%2%512023 U.S.SPA INDUSTRY STUDY|Employment Compensation2%3%7%19%25%21%15%0%7%25%21-25%16-20%11-15%6-10%0-5%No ChangeDecreasedNot Applicable01020Movement in Annual Compensation Levels:Massage TherapistAnnual comp

178、ensation levels for full-time massage therapist positions increased in 78%of spas.Close to one in three spas(32%)said compensation levels had risen by 11%or more.A further 25%of spas reported an increase in in the 6%-10%range along with 21%saying levels had risen by 5%or less.Compensation levels wer

179、e unchanged in 15%of spas.Day and resort/hotel spas were almost equally likely to say they had increased compensation levels for massage therapists;81%and 82%respectively.Wage pressures for massage therapists were evident in both spa sectors,with one in three day spas(33%)and 26%of resort/hotel spas

180、 saying that compensation levels had risen by 11%or more.MOVEMENT IN ANNUAL COMPENSATION LEVELS,MASSAGE THERAPISTINCREASEDAll spasDayResort/HotelMore than 15%increase13%13%15%11-15%increase19%20%11%6-10%increase25%28%25%0-5%increase21%20%31%No change15%15%16%Decrease0%0%0%Not applicable7%4%2%522023

181、U.S.SPA INDUSTRY STUDY|Employment CompensationAverage Annual CompensationFor the 2023 Industry Study,respondents were asked to state the average annual compensation(including gratuities)received by full-time staff across the range of employee roles,including service providers and leadership/manageme

182、nt roles.Among day spas,the average compensation levels quoted for service providers ranged from$45,400 for estheticians to$35,000 for nail technicians.Compensation levels for service providers working in the resort/hotel sector are higher than in day spas,on average.The average levels range from$70

183、,400 for massage therapists to$47,700 for nail technicians.The estimated average compensation level for spa managers is$51,800 in day spas compared to$62,700 in resort/hotel spas.The difference in compensation levels between day spas and resort/hotel spas is widest in relation to spa directors,with

184、an average annual compensation level of$99,300 in resort/hotel spas compared with$71,200 in day spas.The average compensation received by front desk/receptionist staff was$33,700 in the day spa sector,compared with$37,500 in resort/hotel spas.The figures presented in the table below are averages for

185、 each position.Compensation levels vary considerably around the average levels,both by employee role and by spa type.Those variations are shown in further detail in the remaining slides within this section.AllDayResort/HotelSpa Directors$80,200$71,200$99,300Spa Managers$54,500$51,800$62,700Esthetici

186、an$48,000$45,400$63,600Massage therapist$48,100$45,000$70,400Nail technician$38,600$35,000$47,700Front desk/receptionist$34,200$33,700$37,500AVERAGE ANNUAL COMPENSATION(INCLUDING GRATUITIES),FULL-TIME INDIVIDUALS532023 U.S.SPA INDUSTRY STUDY|Employment CompensationSpa Director CompensationSpa direct

187、or compensation levels vary widely around the overall average of$80,200.Almost one in two(48%)receive compensation in the range$60,000 to$79,999 with 39%earning$80,000 or more and 13%earning under$60,000.The distribution of compensation levels for spa directors varies sharply by type of spa.In the d

188、ay spa sector,almost one in two spas(48%)said they have a spa director role.Of those,60%said their annual compensation level for that position was in the range$60,000 to$79,999.A little under one in five(18%)quoted an annual compensation level under$60,000 with the remaining 23%reporting a compensat

189、ion level of$80,000 and above.By contrast,in the resort/hotel spa sector,where 90%said they employ a spa director,80%said that their spa directors receive compensation in excess of$80,000,including 43%earning$100,000 or more.Almost one in five(17%)quoted a salary in the range$60,000 to$79,999.The pr

190、oportion earning less than$60,000 was 3%.SPA DIRECTOR COMPENSATIONSPA DIRECTOR COMPENSATIONAllDayResort/HotelSpa Directors$80,200$71,200$99,3005%8%31%17%13%6%13%3%4%$50,000$50,000-$59,999$60,000-$69,999$70,000-$79,999$80,000-$89,999$90,000-$99,999$100,000-$124,999$125,000-$149,999$150,000+0102030542

191、023 U.S.SPA INDUSTRY STUDY|Employment CompensationAllDayResort/HotelLess than$50,0005%6%0%$50,000 to$59,9998%11%3%$60,000 to$69,99931%40%7%$70,000 to$79,99917%20%11%$80,000 to$89,99913%11%17%$90,000 to$99,9996%3%20%$100,000 to$124,99913%9%25%$125,000 to$149,9993%0%13%$150,000 or more4%0%6%SPA DIRECT

192、OR COMPENSATION,BY TYPE OF SPA552023 U.S.SPA INDUSTRY STUDY|Employment CompensationSpa Manager CompensationAmong spas employing managers on a full-time basis(88%),the most frequently cited compensation level(41%)was in the range$40,000 to$49,999,followed by 26%receiving$50,000 to$59,999.A little ove

193、r one in four(28%)quoted a salary of$60,000 and above with the remaining 4%saying their managers receive less than$40,000.In the day spa sector,where 91%said they employ a full-time spa manager,almost half of respondents(48%)quoted an average compensation level in the range$40,000 to$49,999 while 28

194、%cited a figure in the range$50,000 to$59,999.One in five(20%)said their managers receive$60,000 and above with the remaining 4%reporting a compensation level of less than$40,000.Similar to the spa director role,compensation levels skew higher in the resort/hotel sector,where 87%of spas employ a man

195、ager.Almost two in three(64%)said their compensation levels for managers was$60,000 or more,including 10%quoting a level of$80,000 or more.SPA MANAGER COMPENSATIONAVERAGE ANNUAL COMPENSATION(INCLUDING GRATUITIES),SPA MANAGERSAllDayResort/HotelSpa Managers$54,500$51,800$62,7004%41%26%17%7%5%$40,000$4

196、0,000-$49,999$50,000-$59,999$60,000-$69,999$70,000-$79,999$80,000+0023 U.S.SPA INDUSTRY STUDY|Employment CompensationAllDayResort/HotelLess than$40,0004%4%2%$40,000 to$49,99941%48%14%$50,000 to$59,99926%28%20%$60,000 to$69,99917%13%38%$70,000 to$79,9997%4%16%$80,000 or more5%2%10%SPA MANA

197、GER COMPENSATION,BY TYPE OF SPA,FULL-TIME EMPLOYEES572023 U.S.SPA INDUSTRY STUDY|Employment CompensationEsthetician CompensationAmongst spas employing estheticians on a full-time basis(88%),average annual compensation was$48,000,with 35%of spas quoting a compensation level in the range$40,000 to$49,

198、999.Almost one in three spas(30%)said their estheticians receive$50,000 or more with a similar proportion(35%)reporting a figure of less than$40,000.In the day spa sector,where 90%said they employ one or more full-time estheticians,average annual compensation was$45,400,with 37%of spas quoting a com

199、pensation level in the range$40,000 to$49,999.41%of day spas quoted an annual compensation level less than$40,000 while 22%said their estheticians earn$50,000 or more.In the resort/hotel spa sector,where 77%said they employ one or more full-time estheticians,the average annual compensation level was

200、$63,600.Three in four resort/hotel spas(75%)cited an annual compensation level of$50,000 or more.A little under one in five(17%)said their estheticians receive a compensation level in the range$40,000 to$49,999 while 8%gave a figure below$40,000.ESTHETICIAN COMPENSATIONAVERAGE ANNUAL COMPENSATION(IN

201、CLUDING GRATUITIES),ESTHETICIANAllDayResort/HotelEsthetician$48,000$45,400$63,6002%32%35%12%6%6%3%1%2%$30,000$30,000-$39,999$40,000-$49,999$50,000-$59,999$60,000-$69,999$70,000-$79,999$80,000-$89,999$90,000-$99,999$100,000+020582023 U.S.SPA INDUSTRY STUDY|Employment CompensationAllDayResort/HotelLes

202、s than$30,0002%3%3%$30,000 to$39,99932%38%5%$40,000 to$49,99935%37%17%$50,000 to$59,99912%11%16%$60,000 to$69,9996%4%23%$70,000 to$79,9996%4%12%$80,000 to$89,9993%1%14%$90,000 to$99,9991%1%6%$100,000 or more2%3%5%ESTHETICIAN COMPENSATION,BY TYPE OF SPA,FULL-TIME EMPLOYEES592023 U.S.SPA INDUSTRY STUD

203、Y|Employment CompensationMassage Therapist CompensationAmongst spas employing massage therapists on a full-time basis(90%),the average annual compensation level quoted was$48,100.44%of spas said their massage therapists earn$40,000 to$49,999 annually.A little over one in four(26%)quoted a compensati

204、on level less than$40,000 with the remaining 29%saying that compensation levels are$50,000 or more.In the day spa sector,where 94%said they employ one or more full-time massage therapists,one in two respondents(50%)quoted an annual compensation level in the range$40,000 to$49,999.A little under one

205、in three(30%)said their massage therapists receive less than$40,000 with the remaining 20%citing a figure of$50,000 or more.In the resort/hotel spa sector,where 82%said they employ one or more full-time massage therapists,compensation levels again skewed higher.Over four in five resort/hotel spas(83

206、%)said that compensation levels for massage therapists were$50,000 or more,including 40%paying$80,000 or more.A little under one in five resort/hotel spas(17%)said their massage therapists receive less than$50,000.MASSAGE THERAPIST COMPENSATIONAVERAGE ANNUAL COMPENSATION(INCLUDING GRATUITIES),MASSAG

207、E THERAPISTAllDayResort/HotelMassage Therapist$48,100$45,000$70,4001%25%44%10%7%5%4%1%1%$30,000$30,000-$39,999$40,000-$49,999$50,000-$59,999$60,000-$69,999$70,000-$79,999$80,000-$89,999$90,000-$99,999$100,000+02040602023 U.S.SPA INDUSTRY STUDY|Employment CompensationAllDayResort/HotelLess than$30,00

208、01%1%1%$30,000 to$39,99925%29%6%$40,000 to$49,99944%50%11%$50,000 to$59,99910%8%10%$60,000 to$69,9997%4%19%$70,000 to$79,9995%4%13%$80,000 to$89,9994%2%21%$90,000 to$99,9991%0%10%$100,000 or more1%1%9%MASSAGE THERAPIST COMPENSATION,BY TYPE OF SPA,FULL-TIME EMPLOYEES612023 U.S.SPA INDUSTRY STUDY|Empl

209、oyment CompensationNail Technician CompensationAmongst spas employing nail technicians on a full-time basis(33%),the average annual compensation level quoted was$38,600.Almost one in two spas(49%)said that compensation levels were in the range$30,000 to$39,999,with 17%citing compensation levels belo

210、w$30,000 and 34%giving a figure of$40,000 or more.In the day spa sector,where 29%said they employ one or more full-time nail technicians,58%said compensation levels are in the range$30,000 to$39,999.Almost one in four(23%)quoted an amount less than$30,000 with the remaining 19%giving a figure of$40,

211、000 and above.In the resort/hotel spa sector,where 58%said they employ one or more full-time nail technicians,the most frequently cited compensation level(31%)was in the range$50,000 to$59,999.A little over one in five(22%)said their nail technicians received compensation of$60,000 or more.NAIL TECH

212、NICIAN COMPENSATIONAVERAGE ANNUAL COMPENSATION(INCLUDING GRATUITIES),NAIL TECHNICIANAllDayResort/HotelNail Technician$38,600$35,000$47,7006%11%49%14%11%7%2%1%$25,000$25,000-$29,999$30,000-$39,999$40,000-$49,999$50,000-$59,999$60,000-$69,999$70,000-$79,999$80,000+02040622023 U.S.SPA INDUSTRY STUDY|Em

213、ployment CompensationAllDayResort/HotelLess than$25,0006%8%1%$25,000 to$29,99911%15%1%$30,000 to$39,99949%58%28%$40,000 to$49,99914%8%17%$50,000 to$59,99911%4%31%$60,000 to$69,9997%4%20%$70,000 to$79,9992%2%2%$80,000 or more1%0%0%NAIL TECHNICIAN COMPENSATION,BY TYPE OF SPA,FULL-TIME EMPLOYEES632023

214、U.S.SPA INDUSTRY STUDY|Employment CompensationFront Desk/Receptionist CompensationCompensation levels for full-time front desk/receptionist roles are relatively concentrated in the$30,000 to$39,999 range,quoted by 62%of spas.A little under one in four spas(24%)reported full-time annual compensation

215、levels below$30,000 while 14%said that compensation levels are$40,000 or more.In the day spa sector,63%of spas reported annual compensation levels for front desk/receptionist staff in the range$30,000 to$39,999.Slightly more than one in four day spas(26%)reported a compensation level less than$30,00

216、0 while 11%said that compensation levels are$40,000 or more.In the resort/hotel spa sector,a little under one in two spas(48%)quoted an annual compensation level for front desk/receptionist staff in the range$30,000 to$39,999.Just over one in four resort/hotel spas(27%)said that compensation levels

217、are in the range$40,000 to$49,999 with 11%citing a figure of$50,000 or more.The remaining 13%said compensation levels are less than$30,000.FRONT DESK/RECEPTIONIST COMPENSATIONAVERAGE ANNUAL COMPENSATION(INCLUDING GRATUITIES),FRONT DESK/RECEPTIONISTAllDayResort/HotelFront Desk/Receptionist$34,200$33,

218、700$37,5005%18%62%10%2%1%1%$25,000$25,000-$29,999$30,000-$39,999$40,000-$49,999$50,000-$59,999$60,000-$69,999$70,000+0204060642023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileAllDayResort/HotelLess than$25,0005%5%6%$25,000 to$29,99918%21%7%$30,000 to$39,99962%63%48%$40,000 to$49,99910%7%27%$50,000 to

219、$59,9992%2%7%$60,000 to$69,9991%1%4%$70,000 or more1%1%0%FRONT DESK/RECEPTIONIST COMPENSATION,BY TYPE OF SPA,FULL-TIME EMPLOYEES652023 U.S.SPA INDUSTRY STUDY|Employment Compensation66This Section presents a profile of the estimated 21,790 spa industry establishments located across the U.S as of end-

220、2022.The spa industry is diverse,with establishments varying by size,facilities,range of services offered,as well as the people who work in spas and the clients they serve.This Section focuses on the following attributes of spa establishments:What is the composition of the industry by type of spa?Wh

221、at are the main contrasts by type of spa establishment in respect to industry size statistics,i.e.,average revenues,visits and employment?Where are spas located?What is the age profile of spa establishments,as measured by year of start-up?How many spas are single location operations or affiliated to

222、 a larger entity?SPA INDUSTRY PROFILEKey RatiosKey size indicators vary by type of spa.As in previous years,average revenues and visits per resort/hotel spa are higher than for day spas.The key size indicators are shown for the main spa types in the Key Ratios table on the following page.In addition

223、 to revenues per spa,the table also shows the per spa averages for visits and employees as well as revenue per visit and per employed person.Resort/hotel spas generate higher average revenues per visit($162)compared to day spas($100).They also have higher average numbers of visits 10,380 versus the

224、day spa average of 8,380.Consequently,in 2022,revenue per resort/hotel spa($1.684 million)was twice the average for day spas($842,000).In 2022,the average revenue per resort/hotel spa rose by 16%on the 2021 level,compared with an 8%uptick for the day spa average.AVERAGE REVENUE PER SPA ESTABLISHMENT

225、$842,000$842,000$842,000$779,000$779,000$779,000$1,447,000$1,447,000$1,447,000$765,000$765,000$765,000$924,000$924,000$924,000$842,000$842,000$842,000$1,684,000$1,684,000$1,684,000$840,000$840,000$840,00020212022All SpasDay SpasResort/Hotel SpasOther01 000k250k500k750k1 250k1 500k1 750k672023 U.S.SP

226、A INDUSTRY STUDY|Spa Industry ProfileAll spasDayResort/hotelOtherRevenue per spa$924,000$842,000$1,684,000$840,000Per visit$112$100$162$141Per employed person$55,810$54,610$57,660$61,510Visits per spa8,2808,38010,3805,940Total employees per spa16.515.429.213.6Full-time7.97.214.86.8Part-time8.07.812.

227、46.0Contract0.70.52.00.9KEY RATIOS BY SPA TYPENote:The key ratios by spa type should be interpreted with caution.They are estimates based on a sample of spa establishments and will therefore be subject to variability from sampling error.Special care should be taken in making comparisons with previou

228、s Spa Industry Studies as the estimates in those previous reports will also exhibit variability due to sampling error.682023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileThe Big 5:Composition by Spa TypeThe composition of the size indicators by spa type varies according to differences between spas in

229、key ratios such as average revenues and visits.While they account for 10%of locations,resort/hotel spas account for almost one-fifth of total spa industry revenue(18%)and 17%of employment.The contrast reflects the larger scale of resort/hotel spas compared to the industry averages for revenue and em

230、ployment.In 2022,day spas accounted for 71%of total revenue,compared to 78%of locations.That is because spend per visitor in the day spa sector($100)is below the industry average($112).Similarly,the day spa share of employment(73%)is below the day spa share of locations.Though,the day spa share of t

231、otal spa industry visits(79%)is closely aligned with the sectors share of locations.COMPOSITION BY SPA TYPE78%71%79%73%10%18%12%17%12%11%9%10%DayResort/HotelOtherLocationsRevenueVisitsEmployment00708090100692023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileGeography of the Spa Industry DIST

232、RIBUTION OF SPA TYPES BY REGIONThe distribution of spa types by region in 2022 shows little change from the historic pattern.Compared to the general population,resort/hotel spas are more heavily concentrated in the South West region;39%of such spas are located in the South West,i.e.,over two times t

233、he regions 19%population share.The regional distribution of day spas more closely follows the general population;such spas typically serve the population living in the areas where they are located.The map of spa establishments by region is shown on page 70.Key ratios by region are shown in the table

234、 on page 71.25%18%27%24%19%18%23%18%18%22%20%7%14%18%21%11%7%11%11%14%6%6%4%6%5%20%39%25%23%19%North EastSouth EastNorth CentralSouth CentralNorth WestSouth WestDayResort/HotelOtherAllPopulation00708090100702023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileTHE DISTRIBUTION OF SPA ESTABLISHM

235、ENTS BY REGIONCTMarylandWashingtonOregonIdahoMontanaWyomingCaliforniaNevadaUtahArizonaColoradoNew MexicoNorth DakotaSouth DakotaNebraskaKansasOklahomaTexasArkansasLouisianaMississippiAlabamaGeorgiaFloridaSouth CarolinaNorth CarolinaVirginiaWest VirginiaIowaMinnesotaWisconsinIllinoisMichiganMissouriI

236、ndianaOhioKentuckyTennesseeAlaskaDCDelawarePennsylvaniaNew YorkMaineVTNHHawaiiRhode IslandMassachusettsNew JerseyNorth West 1,300 spas(5.8%)North Central4,000 spas(18.4%)North East5,300 spas(24.2%)South East4,000 spas(18.4%)South Central2,300 spas(10.5%)South West4,900 spas(22.6%)Note:Number of spas

237、 rounded to the nearest 100712023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileAllNorth EastSouth EastNorth CentralSouth CentralNorth WestSouth WestRevenue per spa$924,000$906,000$875,000$866,000$918,000$951,000$1,024,000Per visit$112$112$110$104$106$111$120Per employed person$55,800$57,980$53,530$53,

238、330$55,440$57,060$57,180Visits per spa8,2808,0907,9408,2908,6808,5708,510Total employees per spa16.615.616.316.216.616.717.9Full-time7.97.17.88.08.68.18.2Part-time8.08.07.77.77.47.98.7Contract0.70.50.90.50.50.61.0LOCATIONS*Total21,8005,3004,0004,0002,3001,3004,900KEY RATIOS BY REGION*Regional number

239、 of locations rounded to the nearest hundred.Note:The key ratios by region should be interpreted with caution.They are estimates based on a sample of spa establishments and will therefore be subject to variability from sampling error.Special care should be taken in making comparisons with previous S

240、pa Industry Studies as the estimates in those previous reports will also exhibit variability due to sampling error.722023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileYear Spa Business StartedAmong those spas in business at the end of 2022,29%said they started in the period from 2017-2022.One in five(

241、20%)commenced in the first half of the last decade,i.e.,between 2011 and 2016.Similar proportions said they started between 2005 and 2010(18%)and 1995-2004(21%).The remaining 12%of spas have been in business since before 1995.YEAR SPA BUSINESS STARTED12%7%14%22%21%15%27%18%18%13%24%18%20%25%17%24%29

242、%41%24%20%Pre-19-20-2022AllDayResort/HotelOther0023 U.S.SPA INDUSTRY STUDY|Spa Industry ProfileType of OperationOne in two spa establishments(50%)describe themselves as single location operations.One in five spa locations(20%)said they are one of a number of

243、establishments within the same state or region and owned by the same owner/company.Spas with a franchise affiliation account for 25%of establishments.The proportion is highest among day spas(31%).Overall,5%of spa establishments said they are affiliated with a national corporate headquarters.The prop

244、ortion with such an affiliation is highest among resort/hotel spas(45%).50%51%33%58%20%18%17%33%25%31%5%4%5%0%45%4%Single locationOne of many within regionWith franchise affiliationAffiliated with corporate HQAllDayResort/HotelOther0204060TYPE OF OPERATION742023 U.S.SPA INDUSTRY STUDY|Spa Industry P

245、rofile75This Section describes the approach to the 2023 U.S.Spa Industry Study,under the following headings:Overview on the methodology;The questionnaire;Survey outcomes;andComparability over time.TECHNICAL APPENDIXSurvey MethodologyA large scale quantitative survey of spa establishments was underta

246、ken to collect the information required to estimate the key statistics for the ISPA 2023 U.S.Spa Industry Study.The full survey was launched in January 2023 and completed in early-March 2023.The survey questionnaire was divided into two main parts.The first part asked respondents to provide details

247、for each of the Big 5 key statistics,including 2022 revenues and visits and current employment levels.Respondents were also asked to provide information on their type of operation,year started,spa type and changes made in the past year.The second part sought information on operating characteristics

248、of spas,such as core spa services,average price per visit by type of service and spa policies.The survey questions included a particular focus on staffing,including open job positions,recruitment issues and compensation levels.Contact details for spas invited to participate in the survey were obtain

249、ed from the ISPA database of spa locations,containing information on over 9,200 contacts.The QuestionnaireThe questionnaire for the 2023 Industry Study was based on the questionnaire used for the 2022 Industry Study.This was to ensure continuity and consistency with the 2010,2011,2012,2013,2014,2015

250、,2016,2017,2018,2019,2020 and 2021 U.S.Spa Industry Studies.The questionnaire was developed in consultation with ISPA and refined through expert review and in-house testing of the structure and routing of the questionnaire.As in the previous Industry Studies,the final version of the questionnaire co

251、mprised two main parts.The first part focused on collecting the information necessary to estimate the key statistics per spa establishment,i.e.,revenues,visits,and employment.This section also asked spas about their 2022 profit percentage.The second part of the questionnaire asked respondents to pro

252、vide information on the operational aspects of their spa establishment,under the following headings:y Employment and staffing;y Compensation levels;y Open job positions;y Product offering:Core spa services;y Spa administration and policies;y Looking forward to 2023.762023 U.S.SPA INDUSTRY STUDY|Tech

253、nical AppendixSurvey OutcomesThe survey was launched on a bespoke Internet registration site in January 2023 and ran until early-March 2023.The estimates for key statistics are based on responses relating to 2,829 establishments.Those establishments were based on 438 survey returns that were submitt

254、ed for either single locations or composite returns for businesses with multiple spa locations.When compared to their share of all spa establishments,resort/hotel spas were over-represented in the sample while day spas were under-represented.The findings reported in this study have,therefore,been we

255、ighted to reflect the distribution of establishments by type of spa.As the information for this study was collected from a sample of spas,the findings will inevitably be subject to margins of error.For proportions based on all respondents,the indicative margins of error at the 95%confidence level ar

256、e 4.8%.The margins of error are wider for sub-samples.Thus,for proportions based on all day spas,the margins of error are 7.3%.For proportions relating to resorts/hotels,the indicative margins of error are 7.4%.Key ratios by spa type and region should be interpreted with caution.They are estimates b

257、ased on a sample of spa establishments and are therefore subject to variability from sampling error.Special care should be taken in making comparisons with previous Spa Industry reports as estimates in those reports will also exhibit sampling error variability.Comparability Over TimeIn 2005,ISPA und

258、ertook a census of the North American spa industry to formally qualify and classify spas.Through this process,ISPA developed specific product/service-based criteria for qualifying and classifying spas.The spa type definitions are listed on page 2 of this report.In order to develop revised estimates

259、of the trend in the number and distribution of spas,data from previous studies was adjusted to be consistent with the revised definitions.Further detail on the re-estimation procedures can be found in the ISPA 2007 Spa Industry Study.In particular,with the exception of destination spas,per spa estim

260、ates of revenue no longer include accommodations.Similarly,on-site retail and fitness operations that were not contained within the spa were specifically excluded from the statistics.Using data on the allocation of space and revenue from previous studies,these components were removed and the average

261、s recalculated for comparability purposes.The methodological changes were made to reflect the changing industry.As a result of the methodological changes,a greater emphasis was placed on narrowing the statistics to those activities that relate only to the spa.While the estimates for studies undertak

262、en prior to 2006 were adjusted to facilitate comparability and identification of industry trends,the pre-2005 estimates shown for the key statistics should nonetheless be treated with a degree of caution.772023 U.S.SPA INDUSTRY STUDY|Technical AppendixCopyrightThis document contains proprietary info

263、rmation of the International SPA Association.No disclosure of use of any portion of the contents of this material may be made without the express written consent of ISPA.For permission to reproduce any material contained in this publication,please call ISPA at 1.888.651.4772.If consent is granted,at

264、tribution to ISPA and other sources specified in the document should be made.All rights reserved.2023 About the FoundationThe ISPA Foundation is the 501(c)3 arm of ISPA and was created in 1999 to serve the educational and research needs of the industry.The ISPA Foundations mission is to improve and

265、enhance the value of the spa experience;their vision is to advance spa culture to sustain health and well-being.The ISPA Foundations objectives include being the educational source for the spa industry,establishing definitive research that validates spa industry-related topics and creating an endowment that sustains the ISPA Foundation in perpetuity.782023 U.S.SPA INDUSTRY STUDY|Technical Appendix