1、Global Top 250 Hospitals2024 Ranking the Most Reputable Academic Medical Centres January 2024Brand Finance AMC Hospitals 250 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 5Worlds Top 100 AMC Hospitals 14Worl

2、ds Top 101-250 AMC Hospitals 16Ranking and BSI Methodology 18Research Methodology 21Research Insight 23Brand Spotlight 27University Health Network 28Interview with Dr.Kevin Smith,President&CEO,University Health Network KFSH&RC 33Interview Prof.Dr.Dieter Broering,Executive Director of Organ Transplan

3、t Center of Excellence,King Faisal Specialist Hospital&Research Centre(KFSHRC)Our Services 37Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a char

4、tered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is

5、officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of b

6、randsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds l

7、eading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance AMC Hospitals 250 4David Haigh Chairman&CEO,Brand FinanceBuilding a strong brand is

8、 a unique challenge for Academic Medical Centres(AMC),because the structure of an AMC offering patient treatment,medical research,and education means that a wide range of stakeholders need to be considered.A strong brand is essential to developing a sustainable and successful organization through as

9、suring patients and families;attracting exceptional doctors,top students applications,and prominent research staff;enabling proud employees,and preferable research publication;garnering support from donors and respect from regulators,governments,and insurers;and to develop a strong network of partne

10、rs around the world.Among the worlds top AMCs,the stakeholder audience expands beyond the local area as influence reaches around the world although many patients may still be local,the research and procedures developed will be relevant globally,and top medical staff will travel and study to bring th

11、e reputation and brand to wider audiences.Last year,Brand Finance undertook a new study into the brand strength of the worlds top AMCs,incorporating all the factors that reflect the development of an AMC brand,the perceptions of key stakeholders,and the benefits that a strong brand brings to the org

12、anization.This years report marks the second iteration of the research.The objective of the study is to create a way to holistically understand what makes the worlds top academic medical centres leaders in their field.It was designed through intensive collaboration with stakeholders of AMCs around t

13、he world,and a one-of-a-kind market research study to understand the real perceptions of healthcare professionals globally.The results allow transparent and detailed understanding of how each AMC is perceived to be performing across a range of critical metrics,with insights that can be actionable an

14、d enable clear targets for growth.If you want to help build a stronger brand,or if you want to better understand how to communicate or gain recognition of achievements of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more suc

15、cessful future for your brand.Ranking AnalysisMayo Clinic make it two years at the top as AIIMS and Singapore General Hospital break into top-4 in global hospital reputation study.+Mayo Clinic is the worlds most reputable AMC for second year running+Indias AIIMS and Singapore General Hospital both e

16、nter top 4 globally+Mayo Clinic,Dana-Farber Cancer Institute and Groote Schuur Hospital lead three main brand attribute pillars:patient treatment,medical research,and education+US-based AMCs continue to dominate the ranking,but regional leaders stand firmBrand Finance AMC Hospitals 250 7Ranking Anal

17、ysisMayo Clinic is the worlds most reputable AMC for second year runningMayo Clinic Health System is the worlds strongest Academic Medical Centre(AMC)brand for the second consecutive year.Mayo Clinics Brand Strength Index(BSI)score has increase 1.2 points year-on-year to 86.9/100,placing it above Ma

18、ssachusetts General Hospital(83.5/100),which also maintains its second place standing for the second consecutive year.Mayo Clinic has continued to perform strongly across brand equity metrics within Brand Finances research,scoring highly for familiarity and awareness locally,regionally,and internati

19、onally.Reinforcing its strong reputation,Mayo Clinic also stands out as the AMC most actively embracing new technologies and advancements in Artificial Intelligence(AI),telemedicine,digital imaging,and robotics,when compared to other top regional leaders in the study-All India Institute of Medical S

20、ciences,Singapore General Hospital,Charite,Hospital Italiano de Buenos Aires,King Faisal Specialist Hospital&Research Center,and Groote Schuur Hospital.A substantial 44%of healthcare professionals included in the research acknowledge Mayo Clinics leadership in integrating these cutting-edge elements

21、 into its healthcare services.In addition to technological prowess,Environmental,Social,and Governance(ESG)metrics were assessed,and Mayo Clinic emerges as the frontrunner in this domain as well.In the dynamic realm of healthcare,marked by the rising prominence of AI and telemedicine,AMCs are racing

22、 to seamlessly integrate these transformative trends.Our research at Brand Finance highlights the importance of staying at the vanguard of technological progress.Innovations in these high-profile categories not only bring global attention to an institution,but now rank among the attributes most impo

23、rtant in driving a hospitals overall reputation.Hugo Hensley Valuation Director,Brand financeBrand Finance AMC Hospitals 250 8Ranking AnalysisTop 10 Strongest AMC Hospitals 2024 Brand Finance Plc.202441531098726+1.7+3.1+0.2+2.0+3.5+0.5+8.0-1.600222122286.983.579.279.178.677.476.876.21 -1.678.2 +1.27

24、8.0 Brand Finance AMC Hospitals 250 9Ranking AnalysisIndias AIIMS and Singapore General Hospital both enter top 4 globally The All India Institute of Medical Sciences(AIIMS)has risen two positions in the rankings to claim the third spot(72.9/100),establishing itself as the top non-US based AMC.AIIMS

25、 offers comprehensive teaching,research,and patient-care facilities across 25 clinical departments.Particularly noteworthy is AIIMSs performance in metrics such as integration between teaching,research,and patient care,exemplifying its commitment to uniting these three pillars within a single instit

26、ution.It was also amongst the leaders in attracting top medical research talent and attracting top medical student applications.While enjoying high familiarity and awareness at the local and regional levels,AIIMS international recognition is comparatively lower.Although there has been a yearly incre

27、ase in these scores,an opportunity still exists for AIIMS to expand its global brand strength beyond its home region.AMCs in the Top 100241US Hospitals stand out in the top 100 Brand Finance Plc.2024Singapore General Hospital(SGH)with a BSI of 79.1/100 has entered the top four and is Asia Pacifics h

28、ighest-ranked AMC.Serving as Singapores largest acute tertiary hospital,SGH boasts over 50 clinical specialties on its campus and takes pride in its role as an Academic Medical Centre,focusing on training healthcare professionals and conducting cutting-edge research.Year-on-year improvements in metr

29、ics such as having Specialist Healthcare Professionals recognized as world leaders in their fields and contributing new research and papers to the medical community,have contributed to enhancing SGHs overall reputation.Notably,collaborations,such as a partnership with Nanyang Technological Universit

30、y,to establish a Joint Research&Development Laboratory in 3D printing,aim to provide patients with customized medical devices and highlight continued investment in further medical innovation.Brand Finance AMC Hospitals 250 10Mayo Clinic,Dana-Farber Cancer Institute and Groote Schuur Hospital lead th

31、ree main research pillars:patient treatment,research,and educationThe research conducted by Brand Finance can be categorised into three main pillars:patient treatment,research,and education/training.These pillars represent essential elements within the healthcare ecosystem,each playing a key role in

32、 the advancement and success of medical institutions.Specialist hospitals,such as SickKids(74.6/100),continue to demonstrate commendable performance.SickKids secured the second position in patient treatment globally,second only to Mayo Clinic,and scored highly in metrics such as delivers world leadi

33、ng patient experience.The Canadian paediatric teaching hospital has established a strong reputation for patient care by crafting compelling narratives centred around patients Ranking AnalysisTop Hospitals in Three Main Assessment CategoriesResearchPatient TreatmentEducation Brand Finance Plc.2024and

34、 their families,primarily through its SickKids VS campaigns.The achievements of its SickKids VS The Unknown:Be A Light campaign were acknowledged with silver awards in two categories(Health&Wellness Education&Advocacy,and Integrated Campaign)at the 2022 Marketing Awards in Canada.In the realm of res

35、earch,Dana-Farber Cancer Institute(76.2/100),another specialist hospital,takes the lead,earning notable recognition for its accomplishments in offers patients access to the latest clinical trials and attracts the top medical research talent.University Health Network(UHN)(75.4/100),the top-ranked Can

36、adian hospital in the global ranking,also excels in research.Key to UHNs strategy is the regular dissemination of scientific findings and innovations.Being the largest health research organization in Canada and ranking first in the country for total research funding,UHNs affiliation with the Univers

37、ity of Toronto is likely to further enhance its perception as a research leader.Brand Finance AMC Hospitals 250 11This strong perception for research is translated through a high score in the contributes new research and papers to the medical community metric.In terms of attracting top medical resea

38、rch talent,Harvard Universitys brand appears to boost a brands reputation as the place to be for excellence in research.Three out of the top six brands recognized for attracting the top medical research talent are affiliated with Harvardnamely,Brigham&Womens,Mass General,and Dana-Farber Cancer Insti

39、tute.Groote Schuur Hospital(67.9/100)emerges as the leader for education,while Monash Partners Academic Health Science Centre(Melbourne)(70.9/100)and the National University Health System(76.8/100)in Singapore also receive high accolades in this critical pillar.Groote Schuur Hospital,which is also A

40、fricas top-ranked AMC,scored 5th globally as known for scientific breakthroughs.Nearly 60 years after performing the first heart transplant,this highlights just how powerful positive headlines can be for building brand strength and the legacy that a scientific breakthrough can have.The hospitals rep

41、utation is further underscored by its close ties with the University of Cape Towns medical school and its ongoing commitment to innovation in the medical field.Ranking AnalysisBrand Finance AMC Hospitals 250 12Ranking AnalysisTop AMC Hospitals per Region Brand Finance Plc.2024US-based AMCs continue

42、to dominate the ranking,but regional leaders stand firmThe US boasts 7 out of the top 10 AMCs,largely attributed to its more advanced healthcare market and the global awareness and familiarity of many of its leading hospitals.However,leaders within the six key regions researched outside North Americ

43、a continue to demonstrate robust performance,with five out of six of these regional leaders seeing their Brand Strength Index scores increase in 2024.Germanys Charite(75.2/100)was the only regional leader to see a year-on-year BSI drop,however,it still maintains its title as the highest ranked Europ

44、ean AMC in the ranking.Global RankGlobal Rank 1Global Rank 14Global Rank 47Global Rank 4South AmericaAsia PacificMENAEuropeAfricaGlobal Rank 19Global Rank 20Global Rank 3South AsiaNorth AmericaKing Faisal Specialist Hospital&Research Center(KFSH&RC)has increased its BSI by 1.2 points for 2024,achiev

45、ing a score of 73.9/100.This means it stays at 20th place in the global ranking for the second year and remains as the highest-ranked AMC in the Middle East.The hospital scored highly in local and regional awareness and familiarity,while also having a strong research reputation and reputation for ad

46、opting latest medical treatment or technology.This reflects KFSH&RCs continued efforts to advance medical technology,highlighted by its successful performance of the worlds first fully robotic liver transplant in 2023,helping position it as a global leader in minimally invasive transplant surgery.Br

47、and Finance AMC Hospitals 250 13Ranking AnalysisAMCs in Top 100 by Country Brand Finance Plc.2024In 2023,Saudi female astronaut Rayyanah Barnawi conducted a series of experiments aboard the International Space Station(ISS)on behalf of KFSH&RC.These experiments focused on studying immune cell reactio

48、ns,monitoring responses to inflammation,and offering insights into the effects of the space environment on biology.This further solidified the hospitals reputation for medical innovation.AIIMS celebrates the title of the highest-ranked South Asian AMC,while fellow Indian hospital,Tata Memorial Centr

49、e,also saw a strong performance as the highest new entrant for 2024 at 13th position.Stand out metrics for the hospital were local and regional familiarity and awareness and delivering best in class patient outcomes.Across other regions,Argentinas Hospital Italiano de Buenos Aires stands out in Lati

50、n America,South Africas Groote Schuur Hospital takes the lead in Africa,and Singapore General Hospital(SGH)claims the top spot in the ranking for AMCs in the Asia Pacific region.North AmericaUSACanadaSpainFranceItalyNetherlandsSwitzerlandDenmarkSwedenEuropeUnited KingdomGermanyJapanAsia PacificSinga

51、poreMENASaudi ArabiaQatarEgyptUAEIIsraelBahrainAfricaSouth AfricaBrazilSouth AmericaAustraliaSouth KoreaChinaArgentinaColombiaIndiaSouth AsiaSri LankaPakistanBangladesh2024 Rank2023 RankBrandCountry2024 Brand Strength2023 Brand Strength110Mayo Clinic Health SystemUSA86.985.1220Massachusetts General

52、HospitalUSA83.580.4352All India Institute of Medical Sciences,Delhi(AIIMS)India79.279.0482Singapore General Hospital(SGH)Singapore79.177.15132Brigham And Womens HospitalUSA78.675.1631Stanford University Medical CenterUSA78.279.87102UCSF Medical CenterUSA78.076.8892Johns Hopkins HospitalUSA77.477.093

53、42National University Health System(Singapore)Singapore76.868.81061Dana-Farber Cancer InstituteUSA76.277.711152Cleveland ClinicUSA76.174.412192University Health NetworkCanada75.472.813-3Tata Memorial CentreIndia75.3-1441ChariteGermany75.279.115242Cambridge University Hospitals NHS Foundation TrustUn

54、ited Kingdom74.971.016121Oxford University Hospitals NHSFoundation TrustUnited Kingdom74.975.31771SickKidsCanada74.677.618302New York-Presbyterian Hospital-Columbia and CornellUSA74.569.719212Hospital Italiano de Buenos AiresArgentina74.571.120200King Faisal Specialist Hospital&Research CenterSaudi

55、Arabia73.972.721832University Hospital HeidelbergGermany73.464.422642St Thomas HospitalUnited Kingdom73.365.723282University of Pennsylvania Health SystemUSA73.070.224422Hopital Europeen Georges-PompidouFrance73.068.225612University of California HealthUSA72.966.226-3MD Anderson Cancer CenterUSA72.8

56、-27141Yale New Haven Health SystemUSA72.874.828251University Hospitals Cleveland Medical CenterUSA72.670.729171Melbourne HealthAustralia72.473.830111Great Ormond Street Hospital for Children NHS Foundation TrustUnited Kingdom72.275.831472Seoul National UniversitySouth Korea72.267.532522Beth Israel D

57、eaconess Medical CenterUSA71.966.733402Monash Partners Academic Health Science Centre(Melbourne)Australia70.968.434992Hopital Universitaire Pitie SalpetriereFrance70.863.435161University Hospital of Zurich/Universitatsspital ZurichSwitzerland70.574.336862Qasr El Eyni HospitalEgypt70.464.237452Facult

58、y of Medicine,Ain Shams UniversityEgypt70.367.738101-2503Mount Alvernia HospitalSingapore70.2-39311Mount Sinai Health SystemUSA70.269.540321Hospital Universitario Fundacin Valle del LiliColombia70.169.241101-2503Asan Health NetworkSouth Korea69.7-42712Cleveland Clinic Abu DhabiUAE69.665.243430Karoli

59、nska UniversitetssjukhusetSweden68.767.844482Gleneagles HospitalSingapore68.667.5451002Washington University Medical Center(WUMC)USA68.663.446261Chaim Sheba Medical Center at Tel HaShomerIsrael68.070.747532Groote Schuur HospitalSouth Africa67.966.648512The University of Chicago Medical Center(UChica

60、go Medicine)USA67.866.749271Christian Medical College VelloreIndia67.770.650101-2503Duke University HospitalUSA67.7-Brand Finance AMC Hospitals 250 14Worlds Top 100 AMCs Worlds top 100 AMC Hospitals 1-502024 Rank2023 RankBrandCountry2024 Brand Strength2023 Brand Strength51792CHU LilleFrance67.564.75

61、2371Mount Elizabeth HospitalSingapore67.268.653381Tan Tock Seng Hospital,Nanyang Technological UniversitySingapore67.268.654101-2503Sydney Local Health DistrictAustralia66.9-55101-2503Azienda Ospedaliera di PadovaItaly66.8-56872King Saud Medical CitySaudi Arabia66.564.157441King Hamad University Hos

62、pitalBahrain66.567.858602National Centre for Cancer Care and Research(NCCCR)Qatar66.466.259101-2503Kyoto University HospitalJapan66.3-60101-2503Hospital Israelita Albert EinsteinBrazil66.2-61882LMU KlinikumGermany65.564.162101-2503NHSLSri Lanka65.5-63571Kings Health PartnersUnited Kingdom65.466.3641

63、01-2503King Khalid University HospitalSaudi Arabia65.3-65972University of Texas SystemUSA65.263.766962Tygerberg HospitalSouth Africa65.263.767291UCLPartners,LondonUnited Kingdom64.770.268101-2503University Hospital MannheimGermany64.7-69982Ministry of National Guard Health AffairsSaudi Arabia64.763.

64、570101-2503CHU ToulouseFrance64.5-71892Sinai HealthCanada64.564.072762Hospital Universitario AustralArgentina64.464.873101-2503Osaka University HospitalJapan64.1-74852National Cancer Center HospitalJapan64.064.375541Northwestern MedicineUSA63.866.576101-2503Copenhagen University HospitalDenmark63.5-

65、77101-2503Hospital Sirio LibansBrazil63.5-78101-2503Hospital Universitari Vall dHebronSpain63.5-79-3Emory University School of MedicineUSA63.553.880181The University of Tokyo HospitalJapan63.372.981101-2503Sunnybrook Health Sciences Centre(SHSC)Canada63.1-82631Hamad Medical CorporationQatar62.865.78

66、3922Renji HospitalChina62.763.984101-2503Policlinico Universitario A.GemelliItaly62.6-85101-2503Aga Khan University Hospital,KarachiPakistan62.4-86101-2503Yeungnam University Medical CenterSouth Korea62.4-87691NYU Langone Health SystemUSA62.465.488101-2503Clinics Hospital of the State University of

67、CampinasBrazil62.4-89491University Medical Center UtrechtNetherlands62.466.990-3Mymensingh Medical CollegeBangladesh62.351.891101-2503St Georges University HospitalsUnited Kingdom62.3-92811Universitatsklinikum KOlnGermany62.264.593101-2503Hospices Civils de LyonFrance62.2-94-3Amsterdam UMCNetherland

68、s62.150.095911King Fahad Medical City,RiyadhSaudi Arabia62.164.096101-2503Hospital General Universitario Gregorio MaranSpain62.1-97101-2503Changi General HospitalSingapore61.9-98231Michigan MedicineUSA61.871.099-3Al-Wakra HospitalQatar61.7-100101-2503Instituto Nacional de CancerologaColombia61.7-Bra

69、nd Finance AMC Hospitals 250 15Worlds top 100 AMC Hospitals 51-100Worlds top 100 AMCsBrand Finance AMC Hospitals 250 16AustraliaSt Vincents Health serviceSydney Health PartnersSydney Partnership for Health,Education,Research&EnterpriseQueensland Health networkSouth Australian Academic Health Science

70、 and Translation CentreAzerbaijanBona Dea International HospitalInternational SOS Baku ClinicMedika HospitalGerman HospitalCaspian HospitalBahrainBahrain Defence Force(BDF)HospitalBahrain Specialist HospitalRoyal Bahrain HospitalBangladeshIbrahim Medical CollegeShaheed Suhrawardy Medical College&Hos

71、pitalSir Salimullah Medical CollegeDhaka Medical College and HospitalBangladesh Medical CollegeDhaka National Medical CollegeBelgiumUZ GentUZ LeuvenBrazilHospital das Clnicas da Universidade de Sao PauloHospital de Clnicas de Porto AlegreHospital Moinhos de Vento CanadaMcGill University Health Centr

72、e(Montreal,Quebec)Vancouver Hospital and Health Sciences Centre(Vancouver,British Columbia)Hamilton Health Sciences(Hamilton,Ontario)ChinaPeking University Third HospitalThe First Affiliated Hospital of Zhejiang UniversityNanjing Brain HospitalColombiaHospital Universitario Fundacin Santa Fe De Bogo

73、t Hospital Universitario San Vicente de Paul(HUSVP)EgyptAlexandria University HospitalsAl Azhar University Hospitals(Al Hussien Hospital+Sayed Galal Hospital)FinlandHelsinki University HospitalFranceCHU Bordeaux,Groupe hospitalier PellegrinCHU MontpellierAssistance PubliqueGermanyUniversitatskliniku

74、m FreiburgKlinikum rechts der Isar der Technischen Universitat MunchenUniversitatsklinikum DusseldorfUniversity Hospital of Giessen and MarburgUniversitatsklinikum WurzburgUniversitatsmedizin der Johannes Gutenberg-Universitat MainzRobert-Bosch-KrankenhausMedizinische Hochschule HannoverGreifswald U

75、niversity HospitalUniversitatsklinikum MunsterIndiaSri Ramachandra Medical CentreIndonesiaRSUPN Dr.Cipto MangunkusumoDr.Soetomo General Academic Hospital(RSUD Dr.Soetomo)University of Indonesia HospitalRSUP Dr.Hasan Sadikin BandungIrelandSt.Vincents University HospitalDublin Academic Medical Centre(

76、Dublin,Ireland)Trinity Health Ireland(Dublin,Ireland)IsraelSoroka University Medical Center,Clalit Health ServicesItalyPoliclinico Universitario Campus Bio-Medico di RomaOspedale Pediatrico Bambino GesuIstituto Clinico HumanitasFondazione Policlinico Universitario Agostino Gemelli IRCCSJapanCenter H

77、ospital of the National Center for Global Health and MedicineSt.Lukes International HospitalKyushu University HospitalKameda Medical CenterJordanJordan University HospitalKing Abdullah University HospitalLebanonLebanese American University Medical CenterAmerican University of Beirut Medical Center(A

78、UBMC)MexicoHospital Mdica SurCentro Mdico ABCCentro Mdico Zambrano HellionHospital Central Dr.Ignacio Morones PrietoHospital General de Mxico Dr.Eduardo Liceaga*Note:The following AMCs that rank between 101-250,are ordered alphabetically and not based on performance.Worlds Top AMCs by Country 101-25

79、0Brand Finance AMC Hospitals 250 17Hospitales ngelesHospital Universitario Dr.Jos Eleuterio GonzlezIMSSMoroccoCHU Ibn Rochd(Centre Hospitalier Universitaire Ibn Rochd)Centre Hospitalier Ibn Sina RabatMohammed VI University Hospital CenterNetherlandsErasmus University Medical CenterLeiden University

80、Medical Center(Leiden,theNetherlands)Radboud University Medical CenterMaastricht University Medical CenterAmsterdam University Medical Centers(Amsterdam UMC)Leids Universitair Medisch CentrumNigeriaUniversity College Hospital,IbadanUniversity of Uyo Teaching HospitalDelta State University Teaching H

81、ospitalUniversity of Port Harcourt Teaching HospitalNorwayHaukeland UniversitetssykehusPakistanMayo HospitalJinnah HospitalCombined Military HospitalUniversity Dental HospitalQatarWomens Wellness and Research CenterHeart HospitalAl Khor HospitalSaudi ArabiaKing Fahd Hospital of the UniversityKing Ab

82、dullah Medical CitySingaporeKhoo Teck Puat Hospital&Yishun Community HospitalSouth KoreaKyungHee University Medical CenterChonnam National University HospitalAjou University HospitalSeverance Hospital,Yonsei University College of MedicineKorea University Anam HospitalThe Catholic University of Korea

83、,Seoul St.Marys HospitalChung-Ang University HospitalKonkuk University Medical CenterDaegu Catholic University Medical CenterInha University HospitalChungnam National University HospitalSpainHospital Universitario 12 de OctubreHospital Clnic de BarcelonaHospital Universitario La PazHospital Universi

84、tario y Politcnico la FeClnica Universidad de NavarraHospital Ramn y CajalHospital Universitario Puerta de HierroSri LankaLady Ridgeway Hospital for ChildrenKarapitiya Teaching HospitalTeaching Hospital,PeradeniyaSwedenUniversitetssjukhuset OrebroNorrlands UniversitetssjukhusUniversitetssjukhuset Li

85、nkOpingSknes UniversitetssjukhusSwitzerlandUniversity Hospital of Psychiatry Zurich(PUK)Le Centre hospitalier universitaire vaudois(CHUV)Balgrist University HospitalUniversity Hospital of Basel,USBLes Hopitaux Universitaires de Geneve(HUG),Cluse-RoseraieTurkeyHacettepe University HospitalsKoc Univer

86、sity HospitalUAEDubai Medical University HospitalUniversity Hospital SharjahThe College of Medicine and Health Sciences(CMHS)of the United Arab EmiratesUnited KingdomBarts Health NHS TrustRoyal Infirmary of EdinburghUniversity Hospitals Birmingham NHS Foundation TrustManchester University NHS Founda

87、tion TrustUSAUW MedicineHouston MethodistVanderbilt University Medical Center(VUMC)Cedars-Sinai Health SystemUC San Diego HealthJacobs Medical Center at UC San Diego HealthBaylor University Medical Center(Baylor DallasorBUMC)UC Davis Medical CenterUCHealth University of Colorado HospitalUniversity o

88、f Virginia Health SystemWorlds top AMCs by Country 101-250Brand Finance AMC Hospitals 250 18The objective of the study was to create a way to holistically understand what makes the worlds top academic medical centres leaders in their field.Although many studies consider the medical KPIs of hospitals

89、,none of these are truly comparable globally,due to the differences in reporting regulations.Brand Finance has built a study that allows transparent and detailed understanding of the perceptions of healthcare professionals around the world,with insights that can be actionable and enable clear target

90、s for growth.To understand which factors determined a strong academic medical centre Brand Finance conducted interviews with stakeholders of AMCs around the world,covering the key areas of patient treatment,medical research,and training&education.This enabled the creation of a survey as we were able

91、 to understand what was important for the different stakeholder groups and hence have a holistic understanding of brand strength for AMCs.Thus,we were able to design the survey in a way such that relevant questions were asked that would allow the subsequent metrics to form our brand strength scoreca

92、rd.Our version of a brand strength scorecard is what we call the Brand Strength Index.The Brand Strength Index(BSI)is a scorecard of metrics that underpin a brands strength,and are specific to each industry and designed to measure how a brand or reputation influences key stakeholders behaviours and

93、ultimately leading to more positive interactions with the organization.AMC Ranking and Brand Strength Index MethodologyBrand Finance AMC Hospitals 250 19For a commercial business the benefits can range from increased sales,price premium or growth,to accessing cheaper capital and favorable supplier t

94、erms.To be recognized as a top AMC delivers benefits which can be seen throughout the organization assuring patients and families,attracting exceptional doctors,top students applications,prominent research staff,enabling proud employees,and research publication,and respect from regulators,government

95、s,insurers and partners of all kinds.The BSI is split into 3 main pillars:Investment(25%),Equity(50%)and Performance(25%).Investment measures reflect the degree to which a brand owner is investing in and supporting the brand.Brand Investment goes well beyond marketing spend,and includes whether AMCs

96、 are trying to improve their facilities,services,accessibility,etc the factors that management can focus on to develop the brands identity and attributes.These are forward-looking and less about how the brand may have performed to date.Brand Finance Plc.2024The worlds most comprehensive research on

97、perceptions of Academic Medical Centres40+CountriesCovering Health Care Professionals(HCP)perceptions of AMCs500+AMCs 30+Metrics covered Researched Markets2,500 Healthcare professionals AMC Ranking and BSI MethodologyBrand Finance AMC Hospitals 250 20AMC Ranking and BSI MethodologyA comprehensive me

98、asure of brand equity sits at the heart of brand evaluation as this is the degree to which stakeholders are aware of the brand,and their perceptions of it.Therefore,brand equity has the highest weighting within our BSI framework.Performance measures such as improving reputation and the ability to at

99、tract top talent to these AMCs form the final pillar as they can be considered to be the result of a strong brand and their investment behind it.Within each pillar,they are further split into sub-categories of Overall(31%),Care(18%),Research(15%)and Teaching(12%).Within the Equity pillar,there are a

100、lso funnel metrics such as Awareness and Familiarity at a local,regional and international level that makes up 25%of the BSI.A higher weighting is given to international familiarity and awareness,followed by regional and local in order to represent a global study.Perceptions measured in Brand Financ

101、es AMC studyReputationBrand momentumStrongly associated with its specialismsIs internationally recognized and has the relevant accreditationsIs a well-run organizationIntegrated between teaching,research,and patient careConversation SentimentOverall ReputationExcellent facilities/Investment in techn

102、ologyAffiliated with other leading organizationsPromotion ScoreConversation IncidenceAdopts latest medical treatment or technologyDelivers world leading patient experienceSpecialist HCPs are among the world leaders in their fieldsPatient Treatment ReputationOffers comprehensive assistance for patien

103、ts and familiesAccessible to any patient in need of their specialist careDelivers best in class patient outcomesOffers patients access to the latest clinical trialsTreatment MetricsOverall MetricsResearch MetricsAble to rapidly translate medical research into new treatmentsContributes new research a

104、nd papers to the medical communityStrong culture of medical progress and innovationResearch ReputationKnown for scientific breakthroughsLeading fight against diseases in its specialismsAttracts the top medical research talentOrganization that medical professionals are proud to have trained/worked at

105、Teducation/Training ReputationHas a leading medical training programmeAttracts the top medical student applicationsTeaching MetricsAwarenessLocalGlobalRegionalFamiliarityLocalGlobalRegional Brand Finance Plc.2024Brand Finance AMC Hospitals 250 212024 marks the second wave of Brand Finances global re

106、search programme to understand perceptions of the worlds largest academic medical centres(AMCs)amongst doctors,surgeons,and other practicing healthcare providers.The programme remains unique in that it assess how AMCs are seen from the perspective of healthcare professionals.Who?Healthcare panels ex

107、ist around the world that are used for research into medical,ethical and process issues.Brand Finance leveraged this network to access 2,500 practicing healthcare professionals for this programme.Respondent criteria included current and experienced medical practitioners;everyone has completed their

108、training and practices healthcare today as a general practitioner or specialist.The survey includes a diverse sample of healthcare professionals,spanning general practitioners and specialists across various medical fields.It encompasses professionals in both public and private settings,including for

109、-profit and non-profit hospitals,ensuring a broad range of perspectives in healthcare.Most respondents consistently handle a substantial patient load,seeing over 50 patients per week.This emphasis on high-volume practices allows the survey to capture insights from healthcare professionals actively e

110、ngaged in delivering patient care on a significant scale.Where?To establish a representative global ranking,Brand Finance conducted the research around the world.Respondents were included from 30 countries in all the major continents to understand which AMCs are best known within and beyond their bo

111、rders.Within each continent we selected countries that would be representative of sub-regions,so markets like UK,Poland,Morocco,and South Africa were used as paradigms to facilitate a wider perspective for their respective continent.To ensure comparability with the real world,the total recruited in

112、each market was biased toward healthcare spend,so the United States featured more respondents than Brazil,South Korea,or Turkey.Which of the following best describes your current healthcare professional status?Brand Finance Plc.202423%26%31%19%1%General practitioner in private practice General pract

113、itioner in public practice Specialist in private(for profit)hospital Specialist in public(nonprofit)hospital Practicing administrative staff Non-practicing administrative staffAMC Research MethodologyBrand Finance AMC Hospitals 250 22How?Conducting such a large-scale study required a consistent,stre

114、amlined approach.An online survey was used to allow Brand Finance to ensure that all respondents were researched consistently,with random selection of AMC brands shown to each respondent ensuring that the results are a fair and balanced representation of AMC reputations from Cleveland to Nairobi.Wha

115、t?Respondents were shown a selection of AMC brands from local,regional,and global lists,with these varying for each market.After answering reputation questions about the AMCs they were familiar with,they were then asked to assign different attributes to each AMC.By regressing brand attribution with

116、reputation,Brand Finance can understand what truly drives reputation among AMCs,and how this differs around the world.On average,how many patients a week do you see?Brand Finance Plc 202435%30%25%20%15%10%5%76 to 100More than 1000%2 to 56 to 1011 to 2526 to 5051 to 751AMC Research MethodologyBrand F

117、inance AMC Hospitals 250 23After rating AMCs for overall reputation,a series of attributes were selected based on qualitative interviews with stakeholders around the world.These attributes reflected the various factors perceived as being critical to building a strong,reputable AMC.Respondents were t

118、hen asked to report which attributes they associated with respective hospitals.The attributes fall into one of four pillars essential to healthcare excellence:patient treatment,research,education/technology,and attributes that reflect the whole organisation or overall performance.The patient treatme

119、nt pillar holds the highest percentage at 29%,followed by the overall pillar at 27%,with research and education/technology equally weighted at 22%each.Brand Finances research found Is internationally recognised and has the relevant accreditations to be the most important attribute in driving reputat

120、ion,contributing around 9%of overall reputation.Further,the education/technology makes up three out of the top five attributes contributing towards reputation,such as attracting top medical students applications.The strengths of the top five hospitals vary significantly,as each hospital excels in di

121、fferent metrics chosen from the four pillars.Importance in Driving Hospital Reputation Brand Finance Plc.2024Is internationally recognizedAttracts the top medical student applicationsHas a leading medical training programmeExcellent facilities/Investment in technologyDelivers world leading patient e

122、xperienceKnown for scientific breakthroughsSpecialist are world leaders in their fieldsAdopts latest medical treatment or technologyDelivers best in class patient outcomesAttracts the top medical research talentOrganization that HCPs are proud to have trained or worked atIntegrated between teaching,

123、research,and patient careOffers patients access to the latest clinical trialsContributes new research to the medical communityStrong culture of medical progress and innovationLeads against diseases in its specialismsStrongly associated with its specialismsRapidly translate medical research into new

124、treatmentsIs a well-run organizationAffiliated with other leading organizationsOffers comprehensive assistanceAccessible to any patient0%2%4%6%8%10%Overall Care Research TeachingResearch InsightsBrand Finance AMC Hospitals 250 24Research InsightsTop 5 hospitals comparison in key attributes driving r

125、eputation Brand Finance Plc 2024 Is Internationally Recognized Attracts the top medical student applications Specialists are world leaders in their fields Known for scientific breakthroughs90%80%70%60%50%40%30%20%10%Massachusetts General HospitalBrigham And Womens HospitalAIIMS,DelhiSingapore Genera

126、l HospitalMayo Clinic0%Brand Finance AMC Hospitals 250 25Research InsightsAccording to Brand Finances research,Mayo Clinic significantly outperforms other regional leaders across all five metrics.The integration of Environmental,Social,and Governance(ESG)metrics in hospitals is crucial in ensuring a

127、 sustainable and responsible approach to healthcare management.Hospitals need to address not only medical challenges,but also environmental impact,social responsibility,and governance practices.Furthermore,hospitals are increasingly using advanced technologies such as AI,telemedicine,digital imaging

128、,and robotics to address future medical challenges.This strategic integration improves the efficiency and precision of medical interventions while also positioning healthcare institutions at the forefront of innovation.Regional Top Hospitals Metrics Brand Finance Plc 2024 Researching solutions to Fu

129、ture Medical Challenges Integrating new technologies and advances such as Artificial Intelligence and Telemedicine Committed to environmental sustainability Committed to the social aspects of sustainability Well managed and ethically governedThe primary driver of medical referrals is the advancement

130、 of treatment methods and technologies available at the respective hospitals.Healthcare professionals,whether specialists or GPs,prioritise institutions that show cutting-edge medical approaches.Additionally,reputation of hospitals for specific medical specialisms plays a pivotal role in referral pa

131、tterns.Practitioners often make referrals based on perceived expertise and success rates in specialised fields within a hospital.Further,a hospitals reputation for providing a positive patient experience is key,as this reassures patients they will receive the best treatment.50%45%40%35%30%25%20%15%1

132、0%5%Mayo ClinicKFSH&RCHospital Italiano de Buenos AiresGroote Schuur HospitalCharitSingapore General HospitalAIIMS,Delhi0%Brand Finance AMC Hospitals 250 26Research InsightsMedical Referals Brand Finance Plc 2024First ChoiceSecond ChoiceThird Choice60%0%20%10%30%40%50%Treatment FocusAdvancement of t

133、reatment method or technologiesHospital reputation for specialismSpecific physician(s)at the hospitalPatient DrivenReputation for good patient experienceHospital requested by patientConvenient locationHealthcare SystemAffordable hospitalNational government guidancePart of your hospital systems netwo

134、rkBrand SpotlightBrand Finance AMC Hospitals 250 28University Health Network Global AMC Rank#12275.4+2.7Brand Strength IndexBrand Finance AMC Hospitals 250 29Interview with Dr.Kevin Smith Dr.Kevin Smith President&CEO,University Health Network What are your perspectives on the current strength and re

135、putation of the University Health Network(UHN)brand,and how do you perceive its differentiation within the industry?We find ourselves at a fascinating juncture within University Health Network.Our unique challenge lies in being a house of brands and a brand of houses.Our growth,much like many large

136、businesses,has been marked by mergers and amalgamations.Currently,we stand on the cusp of yet another merger,with a large tertiary rehabilitation facility.In this context,the primary question for us is how the distinctive contributions from individual organizations can combine to become more signifi

137、cant than the sum of their parts.Our constant endeavour is to explore the principles of good,better,and best,always aiming for what best in the world truly entails.Our focus goes beyond national and continental boundaries,aligning closely with the competitive global landscape of academic physicians,

138、scientists,and health professionals.I often liken UHN to a tricycle,where clinical care serves as the large wheel.While caring for patients is our privilege,education,research,and innovation,constitute the smaller wheels.Achieving a delicate equilibrium that places patient needs at the forefront whi

139、le excelling in education and pushing scientific boundaries is a constant pursuit.Regularly disseminating scientific findings and innovations into realms like commercialization is part of our routine.Brand Finance AMC Hospitals 250 30Given the diverse stakeholders and the complex,evolving nature of

140、UHN,how do you foster unity and extract optimal value from the brand,its reputation,and the involved individuals?Our approach has shifted towards narrating stories from both patients and providers,emphasizing what makes this place exceptional for work,care,research,and training.In healthcare,where d

141、efined silos are prevalent,we deliberately omitted hospital from our name-University Health Network.We acknowledge that patients often face challenges during transitional points.Handling complex cases that involve multiple comorbidities,diseases,and various care dimensions presents significant obsta

142、cles.To break down these silos,weve created specialized divisions like an at-home division and a UHN commercialization division.Introducing innovative solutions,such as Canadas first prescribable Brand Spotlight University Health Network|Interview with Dr.Kevin Smith housing unit,weve identified 230

143、 patients making 15,000 annual emergency room visits.Their visits arent solely due to emergencies but reflect a lack of alternative assistance.Closer examination reveals these individuals often face challenges like mental health issues,addiction,homelessness,poverty,or childhood trauma.We initiated

144、the first 51 housing units in Canada,enabling our teams to prescribe housing for at-risk individuals.Integrating technology and algorithms with compassionate human care,we aim to enhance care,especially for marginalized populations,and raise overall healthcare standards.Our goal is to minimize unnec

145、essary emergency visits and address both public and internal stigma related to the diseases we.To enhance unity,weve adopted a common health information system and the MyUHN platform,ensuring instant access to all patients data upon availability.Brand Finance AMC Hospitals 250 31This underscores our

146、 commitment to transparency and informed consumerism.Its a conscious choice,though occasionally controversial,prioritizing the needs of patients over internal concerns.What future goals is the organization pursuing,and how does the cultivation and maintenance of a strong reputation contribute to the

147、se objectives?In Canada,our reliance on generous philanthropists,both big and small,is considerable.At UHN,we have two embedded foundationsthe Princess Margaret Cancer Centre Foundation and the UHN Foundationdedicated to fundraising.Together,they generate around$250 million annually,mainly supportin

148、g research,capital equipment,and site redevelopment.While the government covers about 90%of new builds,the remaining 10%is our responsibility,underscoring the importance of philanthropic support,especially for research.Our perspective on philanthropic contributions has shifted from viewing them as g

149、ifts to recognizing them as strategic investments with societal returns,fostering a more civil society.Major donors,often astute investors,engage us on complex issues like homelessness,primary care access,and the underlying science of diseases,ensuring a significant societal return on investment.Bey

150、ond individual care,our focus spans population dynamics influenced by health determinants.Sharing success stories,like groundbreaking medical discoveries,instills pride in staff and confidence in patients and donors.This allows us to showcase our excellence and unique position as a jewel in Canadas

151、healthcare landscape.Leveraging industry partnerships enhances capabilities,offering Canadians access to cutting-edge care,technologies,drugs,and scientific advancements.Historically,in specific markets,medical commercialization has faced stigma.However,the central challenge is building a sustainabl

152、e organization.How has UHN navigated and leveraged this challenge to establish a robust brand?At UHN,weve fully embraced this approach.Last year,UHN ideas generated approximately$4 billion in commercial investment and spinoffs,with$50 million directly benefiting UHN and its science.Brand Spotlight U

153、niversity Health Network|Interview with Dr.Kevin Smith Brand Finance AMC Hospitals 250 32This marks a notable shift for a system historically resistant to commercial applications in medicine.Weve made remarkable progress,now ranking in the top 20 in North America for commercializationa notable achie

154、vement,especially compared to the profit-driven healthcare landscape in the United States.Unlike their model of opening and closing hospitals based on profitability,our commercialization journey has been swift and successful.Crucially,weve maintained a seamless connection between ensuring universal

155、accessibility and generating revenue through commercialization.The path has been remarkably smooth for us.How does UHN navigate and address challenges in inspiring and supporting healthcare workers and scientists,particularly in the face of unprecedented difficulties?In every organization,the primar

156、y focus is on inspiring remarkable individuals.Unlike American systems,UHN doesnt rely on paid media for reputation;instead,its earned through daily experiences with patients,staff,scientists,and trainees.UHNs global alumni in leadership roles around the world testify to the impact of its training,s

157、howcasing transformative contributions like pioneering lung transplantation and groundbreaking technology,such as the first drone delivery of organs.Embracing Canadian humility,UHN,as a system leader,maintains a serious yet balanced commitment,with a weekly focus on improving patient care,enhancing

158、staff experiences,and advancing sciencean ongoing priority.Each week,we reflect on a fundamental question:What actions can we take to elevate patient care,enhance the staffs experience and overall work-life quality,and advance scientific endeavours?If,at weeks end,our efforts havent predominantly ce

159、ntred around these priorities,its an opportunity for us to refocus and ensure were performing at our best.Brand Spotlight University Health Network|Interview with Dr.Kevin Smith Brand Finance AMC Hospitals 250 33KFSH&RC Global AMC Rank#20073.9+1.2Brand Strength IndexBrand Finance AMC Hospitals 250 3

160、4Prof.Dr.Dieter Broering Executive Director of Organ Transplant Center of Excellence,King Faisal Specialist Hospital&Research Centre(KFSHRC)Dr.Dieter Broering,a leading figure at King Faisal Specialist Hospital&Research Centre(KFSHRC),discusses the hospitals ground-breaking achievements in robotic s

161、urgery and its global impact.Dr.Broering,congratulations on KFSH&RCs ground-breaking achievement in performing the worlds first fully robotic liver transplant.To begin,could you please elaborate on how this remarkable milestone reinforces KFSH&RCs global reputation in the realm of minimally invasive

162、 transplant surgery?This achievement highlights KFSH&RCs commitment to advancing the frontiers of medical innovation.Our successful implementation of the fully robotic liver transplant solidifies our position as a global leader in minimally invasive transplant surgery.By employing state-of-the-art r

163、obotic technology,we have not only pioneered a novel procedure but have also demonstrated our commitment to enhancing the quality of healthcare services on a global scale.The approach adopted by the Organ Transplant Center of Excellence at KFSH&RC has shown significant benefits.How does this innovat

164、ive approach align with KFSH&RCs mission to provide advanced patient-centric healthcare?Our mission at KFSH&RC revolves around advancing patient care through continuous innovation.The fully robotic approach allows us to prioritize our patients well-being by minimizing invasiveness and enhancing surg

165、ical precision.With smaller incisions,our patients experience reduced recovery times and lower rates of complications,aligning perfectly with our commitment to patient-centric healthcare.We firmly believe in our ongoing pursuit of exploring new frontiers in medical practice to ensure our patients re

166、ceive the highest standard of care.Interview with Prof.Dr.Dieter BroeringBrand Finance AMC Hospitals 250 35With the remarkable progress in robotic surgery,how do you envision its long-term influence on patient care?Robotic surgery is a game-changer,particularly in conducting donor and recipient surg

167、eries.Using this technology,we achieved unparalleled precision and minimal invasiveness,eliminating the need for a hybrid approach.This innovation dramatically enhances patient safety and recovery,expanding the possibilities for treatments that were previously considered too risky or complex.It mark

168、s a significant step forward in our mission to revolutionize patient care and elevate global healthcare standards.Reflecting on KFSHRCs global recognition,particularly the impressive ranking at 20th out of the top 250 global centers,and being 1st in the Middle East and Africa by Brand Finance 2023,w

169、hat significance does this achievement hold for you and your team?This recognition represents a collective achievement,highlighting our teams firm dedication.Its a source of pride,not just for us but for the entire region.This achievement reflects the transformative impact of Vision 2030 and the Kin

170、gdoms efforts in various sectors,particularly healthcare.It serves as a driving force,inspiring us to maintain this standard and continue to be a beacon of global medical excellence,aligning with the Kingdoms healthcare transformation goals for a healthier and thriving nation.With the successful imp

171、lementation of the worlds first fully robotic liver transplant,what future advancements do you envision at KFSH&RC that will drive its global reputation?This milestone is a catalyst for a series of future advancements in medical procedures and technologies within KFSH&RC.We aim to continue exploring

172、 new medical frontiers,particularly in areas where technology can significantly improve patient results.We are actively engaged in enhancing our capabilities in various specialties,fostering a culture of innovation that consistently challenges the limits of what can be achieved in healthcare.Brand S

173、potlight King Faisal Specialist Hospital&Research Centre(KFSHRC)|Interview with Prof.Dr.Dieter BroeringBrand Finance AMC Hospitals 250 36Additionally,how do you see KFSH&RCs leadership in fully robotic liver transplants shaping the future of organ transplantation globally?The successful implementati

174、on of fully robotic liver transplants marks a pivotal moment in the history of organ transplantation.It sets a new standard for surgical approaches,emphasizing precision,reduced invasiveness,and improved patient results.Our leadership in this field will inspire other institutions globally to explore

175、 and adopt similar advanced techniques.As a result,we envision a future where fully robotic procedures become more widespread,transforming organ transplantations landscape and benefiting patients globally.Lastly,KFSH&RC has been recognized as a designated training center for robotic transplant surge

176、ry.How does this contribute to global knowledge exchange and the advancement of minimally invasive transplant procedures?This recognition emphasizes our commitment to sharing knowledge and advancing medical practices globally by actively engaging with other top medical institutions,fostering a cultu

177、re of knowledge exchange to propel medical practices to new heights.Our approach is focused on collaborative networking that allows for exchanging insights,research findings,and best practices in robotic surgery.Through our training programs in robotic transplant surgery,we aim to make a meaningful

178、contribution to the global understanding of minimally invasive procedures,aligning seamlessly with our vision to be at the forefront of medical advancements and proactively contribute to the progress of healthcare practices globally.Brand Spotlight King Faisal Specialist Hospital&Research Centre(KFS

179、HRC)|Interview with Prof.Dr.Dieter BroeringOur ServicesBrand Research What gets measured.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Research Analytics+Soft PowerAre we building our brands strength effectively?How do I track and develop my brand equity?How strong are my compet

180、itors brands?Are there any holes in my existing brand tracker?What do different stakeholders think of my brand?Brand Evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the

181、drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.Questions we can help answer:Brand Finance AMC Hospitals 250 38Consulting ServicesMake branding decisions using hard dataBrand Finance AMC Hospitals 250 38In-depth external benchmarking c

182、omparisons against direct competitors across key KPIs through the Brand Strength Index framework.BenchmarkingDiagnose Brand Strengths&Weaknesses What is my brand known,and not known for?How do I leverage or optimize my brand position to grow brand value?Brand Associations&Market PositioningStatistic

183、al correlation analysis to understand what is important in driving Brand Consideration,Reputation,Brand Strength and Value.Drivers AnalysisBrand Insights Make your brands business case.Consulting ServicesBrand Finance AMC Hospitals 250 39Brand Finance AMC Hospitals 250 40+Brand Impact Analysis+Tax&T

184、ransfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor ReportingBrand Valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work togeth

185、er to maximise returns.How much is my brand worth?How much should I invest in marketing?How much damage does brand misuse cause?Am I tax compliant with the latest transfer pricing?How do I unlock value in a brand acquisition?Questions we can help answer:Brand Valuation Make your brands business case

186、.Consulting ServicesOnce you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Which brand positioning do customers value most?What are our best brand extension opportunities in other catego

187、ries and markets?Am I licensing my brand effectively?Have I fully optimised my brand portfolio?Am I carrying dead weight?Should I transfer my brand immediately?Is a masterbrand strategy the right choice for my business?+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Ma

188、rketing Mix Modelling +Sponsorship StrategyQuestions we can help answer:Brand Strategy Make branding decisions with your eyes wide open.Consulting ServicesBrand Finance AMC Hospitals 250 41Sustainability and ESG have never been more important considerations for marketers,finance professionals,and th

189、e brands they serve.Our sustainability services bring clarity,allowing you to make the right decisions to add value,protect yourself from risk,and do the right thing.+Perceptions Evaluation and Tracking +Sustainability ROI Analysis +Competitor Insights and Positioning Recommendations +Materiality Ex

190、ercises +Stakeholder Engagement and Workshops +Sustainability Reporting and Disclosure Support How important is sustainability in driving the choices of customers,employees,and investors?Which sustainability issues are most relevant to my brand?How sustainable is my brand perceived to be versus comp

191、etitors?What is the potential value of enhancing perceptions?Could value be at risk?If so,how much?How do I secure investment or budget allocation?How do I improve performance and perceptions?Questions we can help answer:Brand Sustainability Understand perceptions and align them with performance.Con

192、sulting ServicesBrand Finance AMC Hospitals 250 42Sponsorships are often amongst the most extensive,influential,and expensive brand building activities a company can undertake.We use the same techniques applied in brand valuation,such as research,financial modelling,and strategic analysis.This appro

193、ach helps marketing and finance managers to understand the effectiveness of sponsorships and maximise ROI.Advertising equivalency,and traditional research interpretation of sponsorships,fails to adequately address key questions around brand building and value creation.Brand Finance takes a broader v

194、iew to understand sponsorships in the context of achieving brand and business objectives.Can I develop a sponsorship strategy to match commercial objectives?Is the partnership a good fit?What is the short-term impact on business performance?What impacts there on long-term brand building metrics?What

195、 is my financial return from the sponsorship investment?Should the partnership be renewed,and if so,at what price?How does my sports partnership compare to the market?Questions we can help answer:Sponsorship ServicesMaximise value from your sponsorships.Consulting Services+Sponsorship Strategy+Partn

196、ership Opportunity Analysis+Return on Investment Analysis+Partnership Tracking+Sports Investment Due Diligence+Sponsorship Prospectus building+Activation Measurement&StrategyBrand Finance AMC Hospitals 250 43Brand Dialogue Limited is a member of the Brand Finance Plc Group.With strategic planning an

197、d creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong clien

198、t relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Services+Brand&Communications Strategy+Campaign Planning+Market Research&Insights+Media AnalysisResearch,Strategy&Measurement+Promotion

199、al Events+Conference Management+Native Advertising+Retail MarketingMarking&Events+Crisis Communications+Brand Positioning&Reputation+Corporate Social Responsibility+Geographic BrandingStrategic Communications+Press Releases+Bespoke Publications,Blogs&Newsletters+Marketing Collateral Design+Social Me

200、dia ContentContent Creation+Media Relations+Press Trips&Events+Strategic Partnerships&Influencer Outreach+Social Media ManagementPublic Relations&CommunicationsFor further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sa

201、mpsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaLaurence Newelll.newellbrandfi China Scott Chens.chenbrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/Switzerland

202、Ulf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbrandfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaurence Newelll.newellbrandfi Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi

203、 PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri LankaAliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance AMC Hospitals 250 45Contact usT:+44(0)20 7389 9400E:W: