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1、Global Top 250 Hospitals2023 Ranking the Most Reputable Academic Medical CentresJanuary 2023Brand Finance AMC Hospitals 250 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword4 David Haigh,Chairman&CEO,Brand FinanceExecutive Summary5Brand Strength Analysis7Worlds Top 10
2、0 AMC Hospitals14Worlds Top 101-250 AMC Hospitals16Ranking and BSI Methodology18Research Methodology21Research Insights 22Brand Spotlight 26Dana-Farber27 Interview with Hayes Roth,Principal,HA Roth Consulting LLC SickKids 32 Interview with Kate Torrance,Vice President,Brand Strategy&Communications,S
3、ickKids FoundationSingapore General Hospital36 Interview with Associate Professor Ruban Poopalalingam,SGHGreat Ormond Street Hospital for Children39 Interview with Ben Marshall,Deputy Director,International and Private Care,Great Ormond Street Hospital for Children,NHS Foundation TrustInsights 42Inn
4、ovating the Patient Experience43 Ron Cappello,Founder and CEO,Infinia Group LLCOur Services45Brand Finance AMC Hospitals 250 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the a
5、im of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands
6、across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical
7、credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand
8、 Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighG
9、lobal Managing DFor media enquiries,please contact:Michael JosemAssociate Communications Director For all other enquiries:+44 207 389 Brand Finance AMC Hospitals 250 4David Haigh Chairman&CEO,Brand FinanceForeword.Building a strong brand is a unique challenge for Academic Medical Centres,because the
10、 structure of an AMC offering patient treatment,medical research,and education means that a wide range of stakeholders need to be considered.A strong brand is essential to developing a sustainable and successful organization through assuring patients and families;attracting exceptional doctors,top s
11、tudents applications,and prominent research staff;enabling proud employees,and preferable research publication;garnering support from donors and respect from regulators,governments,and insurers;and to develop a strong network of partners around the world.Among the worlds top AMCs,the stakeholder aud
12、ience expands beyond the local area as influence reaches around the world although many patients may still be local,the research and procedures developed will be relevant globally,and top medical staff will travel and study to bring the reputation and brand to wider audiences.This year Brand Finance
13、 has undertaken a new study into the brand strength of the worlds top AMCs,incorporating all the factors that reflect the development of an AMC brand,the perceptions of key stakeholders,and the benefits that a strong brand brings to the organization.The objective of the study is to create a way to h
14、olistically understand what makes the worlds top academic medical centres leaders in their field.It was designed through intensive collaboration with stakeholders of AMCs around the world,and a one-of-a-kind market research study to understand the real perceptions of healthcare professionals globall
15、y.The results allow transparent and detailed understanding of how each AMC is perceived to be performing across a range of critical metrics,with insights that can be actionable and enable clear targets for growth.If you want to help build a stronger brand,or if you want to better understand how to c
16、ommunicate or gain recognition of achievements of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more successful future for your brand.Executive Summary.Brand Finance AMC Hospitals 250 6Mayo Clinic sets the pace at the top of
17、first global Academic Medical Center ranking.+Mayo Clinic Health System is worlds leading Academic Medical Centre+First of its kind study ranks the brand strength of the worlds leading Academic Medical Centres+All-American top three in the ranking highlights the regions dominance+Medical centres of
18、prominent universities benefit from increased awareness and familiarity+Specialist Academic Medical Centres achieve high performanceBrand Finance AMC Hospitals 250 7 Executive Summary.Mayo Clinic Health System of the United States is the strongest brand in the Brand Finance AMC 100 2023 report,with
19、a Brand Strength Index(BSI)score of 85.1 out of 100.This report is based on original research conducted into the perception of Academic Medical Centres(AMCs)throughout the world by key stakeholders.Mayo Clinic Health System has successfully integrated clinical practice,education,and research,providi
20、ng a first-rate patient experience and a highly trusted partner for healthcare.This is reflected in high scores across the board in the patient treatment,research,and teaching categories in Brand Finances research.However,what really sets Mayo Clinic Health System apart from its competitors is its e
21、xtremely high local,regional,and international awareness and familiarity,scoring the highest in these in the ranking.The top of the ranking is dominated by Academic Medical Centres from North America,which accounts for seven of the top ten AMCs.Almost all score highly in familiarity and awareness ar
22、ound the world,suggesting that North American AMCs have a greater understanding of the importance of brand equity in building a strong brand in conjunction with their offering of patient care,clinical research and teaching capabilities,in comparison to counterparts elsewhere.Resultantly,the USA has
23、cemented its position as a global hub for medical excellence.Brand Finance AMC Hospitals 250 8 Executive Summary.Massachusetts General Hospital was the second strongest brand in the ranking with a brand strength index of 80.4.Connected to Harvard Medical School and having the largest hospital-based
24、research program in the USA,Massachusetts General Hospital has a long history of medical innovation which continues today through its vaccine research centre.This,coupled with its strong culture of diversity and collaboration to serve all,has allowed it to build a very high level of brand equity amo
25、ngst patients and researchers alike.Following Massachusetts General Hospital was Stanford University Medical Centre at 3rd in the ranking,while Dana-Farber Cancer Institute(6th),SickKids(7th),Johns Hopkins Hospital(9th),and UCSF Medical Centre(10th)all made the top ten,demonstrating North Americas d
26、ominance at the top of the ranking.Charit in Berlin,Germany,is the highest ranked Academic Health Centre in Europe at 4th.Comprising of over 100 different clinics and departments,Charit has an extremely broad offering to patients,scoring second highest in the patient treatment metric in Brand Financ
27、es research.Several high-profile politicians have been treated at Charit over the last few years,including German Chancellor Angela Merkel and Russian opposition leader Alexei Navalny following his poisoning in 2020.This has likely increased its familiarity and awareness around the world.Top 10 Stro
28、ngest AMC Hospitals Brand Finance Plc 2023 6 7 8 9 10 1 3 4 5 277.777.677.177.076.885.179.879.179.080.4Brand Finance AMC Hospitals 250 9The top ranked Asian AMC was the All India Institutes of Medical Sciences(AIIMS),in 5th place.AIIMS is a highly reputed group of public medical universities for hig
29、her education for doctoral sciences.AIIMSs position at the top of the ranking was significantly better than other Indian AMCs.The only other Indian AMC included in the ranking was Christian Medical College Vellore,which is in 27th position.Since its establishment in 1956,AIIMS has grown across diffe
30、rent states in India with proposals for new locations under the Indian governments Atmanirbharta scheme to display self-sufficiency in the field of medical sciences and technology.The medical centres main aim is to conduct research in medical and related sciences as well as training medical professo
31、rs and academics to ensure a high standard of healthcare education with community-based teaching and research.In addition to being the top AMC in India,Brand Finances research also found AIIMS to be a leader in teaching,being ranked in the top three AMCs in this category.Its primary emphasis on rese
32、arch and Large number of US AMCs in Top 100 Brand Finance 2023 specialized training facilities has primarily driven this result,with key stakeholders recognising that AIIMS has become a global leader in teaching.AIIMS offers a basic medical course at bachelors level and further specialisation at mas
33、ters level.However,it is the superspecialities that it offers at higher masters level(including specialities in areas such as cardiothoracic and vascular surgery)that has further contributed to its global reputation as a first-class teaching AMC.AMCs in the Top 100211 Executive Summary.Brand Finance
34、 AMC Hospitals 250 10AMCs in Top 100 by Country Brand Finance 2023 Medical centres of prominent universities benefit from increased awareness and familiaritySeveral Academic Medical Centres linked with well-known universities in the USA and UK also rank highly.Stanford University Medical Centre came
35、 3rd,with Oxford University Hospitals NHS Foundation Trust(12th),Yale New Haven Health System(14th),Cambridge University Hospitals NHS Foundation Trust(24th),University of Pennsylvania Health System(28th)and UCLPartners(29th)all ranking in the top 30.While they scored relatively well in the patient
36、treatment,research and teaching metrics,they all scored very highly in awareness and familiarity.It is likely that these high familiarity scores are enhanced by the reputation of the universities that these medical centres are attached to,building a higher degree of reputation and brand equity.It is
37、 also likely that these academic medical centres have seen the importance of creating a strong brand first hand from the universities they are attached to.They have subsequently been able to utilise this understanding and experience to build stronger and more successful brands for their medical cent
38、res,hence their performance in the ranking.Many research universities are very experienced in building and protecting strong brands in their competition for staff,students and research funding.Executive Summary.EuropeUnited KingdomFranceNetherlandsDenamarkFinlandSpainNorwayAustriaSwedenSwitzerlandGe
39、rmanyNorth AmericaUSACanadaMexicoSouth AmericaColombiaBrazilSouth AsiaIndiaBangladeshAustraliaChinaJapanIndonesiaAsia PacificSouth KoreaMENASaudi ArabiaQatarEgyptMoroccoBahrainUAESingaporeAfricaSouth AfricaIsraelArgentinaBrand Finance AMC Hospitals 250 11Top AMC Hospitals in 100 by Segments Brand Fi
40、nance 2023 ResearchPatient TreatmentEducationSpecialist Academic Medical Centres achieve high performance:Some specialist AMCs in the ranking also performed well,with Dana-Farber Cancer Institute in 6th place,followed closely by SickKids in 7th position and Great Ormond Street Hospital in 11th place
41、.Boston based Dana-Farber Cancer Institute is a world leading expert hospital for oncology and cancer research.Since its establishment in 1947,the medical centre has earned a reputation as a centre for cutting-edge research for new cancer treatments.Canadian paediatric teaching hospital SickKids fea
42、tures at 7th.Although 2022 has been a particularly challenging year for the organisation,with COVID-19 and the rampant spread of RSV in the US and Canada,SickKids has performed well in the ranking by providing urgent virtual healthcare with its telehealth service offerings.Similarly,UK based paediat
43、ric speciality hospital Great Ormond Street Hospital features at the top of the ranking for patient treatment.The hospital has been lauded for its expertise in paediatric intensive care,cardiac surgery,neurosurgery,and paediatric cancer services,while also scoring highest for the metric delivers a w
44、orld leading patient experience.Executive Summary.Brand Finance AMC Hospitals 250 12Global Rank 53Global Rank 1Global Rank 5Global Rank 21Global Rank 4Global Rank 8EuropeAsia AfricaMiddle East Global Rank Global Rank 20North&South AmericaTop AMC Hospital per Region Brand Finance Plc 2023Further Regi
45、onal Analysis:East Asias top ranked AMC was Singapore General Hospital(SGH)in 8th position in the global ranking.Catering to over 1 million patients annually,SGH scores extremely high in the research and teaching metrics.It is a leading teaching hospital for undergraduate training as well as postgra
46、duate and advanced training of specialist healthcare professionals.SGH also seeks to lead the way in patient-directed research to provide better patient treatment and therapies to both current and future patients.This is reflected in it coming top in metrics for excellent facilities/investment in te
47、chnology and treatments and strong culture of medical progress and innovation.This diverse and innovative offering highlights SGH as a leader in the field and has contributed to its high scores across the board and resultant high position in the ranking.King Faisal Specialist Hospital and Research C
48、entre(KFSH&RC)is the highest ranked AMC in the Middle East and North Africa region in 20th place.KFSH&RC scored consistently highly across the board,hence its solid position in the ranking.In a similar way to other top scoring AMCs Charit and AIIMS,King Faisal Specialist Hospital and Research Centre
49、 is very prominent locally and regionally.Its patient-centric focus contributed to a high score in patient treatment in Brand Finances research and combined with its strong regional reputation for integrated educational and research capabilities.However,despite KFSH&RCs leading position and extremel
50、y strong reputation in the Gulf region,their global familiarity is lower than most of the other top 20 AMCs.This highlights an opportunity for it,and other similar regional leaders,to further boost Brand Strength by working to translate local reputation on to a global stage.Executive Summary.Brand F
51、inance AMC Hospitals 250 13South African Groote Schuur was the highest ranked AMC from Africa(53rd).It was also the top scoring AMC globally for teaching.Groote Schuur is the chief academic hospital of the University of Cape Towns medical school,and is known internationally for its trauma unit,anaes
52、thesiology department,and internal medicine department.It also received a very high score for known for medical breakthroughs in Brand Finances research.In 1967,surgeons at Groote Schuur conducted the worlds first successful human heart transplant,helping boost its reputation significantly and likel
53、y contributing to its global awareness to this day.This has combined with its eminent role in the regions teaching capabilities and contributed to its top position in the teaching metric.Argentinian AMC Hospital Italiano de Buenos Aires was the highest ranked South American AMC in 21st position,ahea
54、d of Columbias Hospital Universitario Fundacion Valle del Lili at 32nd.Both had relatively low awareness and familiarity scores but had solid scores elsewhere in metrics such as investment,which have boosted their positions in the ranking.This reflects a trend throughout the ranking that there are m
55、any regional leaders that are very well perceived among those that interact with them,but dont yet project their brand onto the global stage.Executive Summary.Brand Finance AMC Hospitals 250 14Worlds top 100 AMCs.Worlds top 100 AMC Hospitals 1-502023 RankBrandCountry2023 Brand Strength1Mayo Clinic H
56、ealth System USA85.12Massachusetts General Hospital-Mass General USA80.43Stanford University Medical CentreUSA79.84Charit Germany79.15All India Institute of Medical Sciences(AIIMS)India79.06Dana-Farber Cancer InstituteUSA77.77SickKidsCanada77.68Singapore General Hospital(SGH)Singapore77.19Johns Hopk
57、ins Hospital USA77.010UCSF Medical CentreUSA76.811Great Ormond Street Hospital for Children NHS Foundation TrustUnited Kingdom75.812Oxford University Hospitals NHS Foundation TrustUnited Kingdom75.313Brigham And Womens HospitalUSA75.114Yale New Haven Health SystemUSA74.815Cleveland ClinicUSA74.416Un
58、iversity Hospital of Zurich/Universitatsspital ZurichSwitzerland74.317Melbourne HealthAustralia73.818The University of Tokyo HospitalJapan72.919University Health NetworkCanada72.820King Faisal Specialist Hospital and Research CentreSaudi Arabia72.721Hospital Italiano de Buenos AiresArgentina71.122Ch
59、ungnam National University HospitalSouth Korea71.023Michigan MedicineUSA71.024Cambridge University Hospitals NHS Foundation TrustUnited Kingdom71.025University Hospitals Cleveland Medical CentreUSA70.726Chaim Sheba Medical Centre at Tel HaShomerIsrael70.727Christian Medical College VelloreIndia70.62
60、8University of Pennsylvania Health SystemUSA70.229UCLPartners,London United Kingdom70.230New York-Presbyterian Hospital-Columbia and CornellUSA69.731Mount Sinai Health SystemUSA69.532Hospital Universitario Fundacion Valle del LiliColombia69.233The Catholic University of Korea,Seoul St.Marys Hospital
61、South Korea69.234National University Health System Singapore68.835Helsinki University HospitalFinland68.736RSUPN Dr.Cipto MangunkusumoIndonesia68.737Mount Elizabeth Hospital-OrchardSingapore68.638Tan Tock Seng Hospital-Lee Kong Chian School of Medicine,Nanyang Technological UniversitySingapore68.639
62、Erasmus University Medical CentreNetherlands68.540Monash Partners Academic Health Science Centre(Melbourne)Australia68.441Hospital das ClInicas da Universidade de Sao PauloBrazil68.442Hpital Europen Georges-PompidouFrance68.243Karolinska UniversitetssjukhusetSweden67.844King Hamad University Hospita
63、lBahrain67.845Faculty of Medicine,Ain Shams UniversityEgypt67.746UW MedicineUSA67.747Seoul National University-Bundang HospitalSouth Korea67.548Gleneagles HospitalSingapore67.549University Medical Centre UtrechtNetherlands66.950Universitatsklinikum LeipzigGermany66.9Brand Finance AMC Hospitals 250 1
64、5Worlds top 100 AMCs.Worlds top 100 AMC Hospitals 51-1002023 RankBrandCountry2023 Brand Strength51The University of Chicago Medical Centre(UChicago Medicine)USA66.752Beth Israel Deaconess Medical CentreUSA66.753Groote Schuur HospitalSouth Africa66.654Northwestern MedicineUSA66.555Hospital ClInic de
65、BarcelonaSpain66.456Norrlands UniversitetssjukhusSweden66.457Kings Health PartnersUnited Kingdom66.358Hospital Medica SurMexico66.359Inha University HospitalSouth Korea66.360National Centre for Cancer Care and Research(NCCCR)Qatar66.261UCLA Health-University of California HealthUSA66.262Centre Hospi
66、talier et Universitaire Hassan II FesMorocco66.263Hamad General Hospital Qatar65.764St Thomas HospitalUnited Kingdom65.765Bispebjerg HospitalDenmark65.766Centro Medico ABCMexico65.767The College of Medicine and Health Sciences(CMHS)of the United Arab EmiratesUAE65.568Sir Salimullah Medical CollegeBa
67、ngladesh65.569NYU Langone Health SystemUSA65.470Aalborg Universitets hospitalDenmark65.371Cleveland Clinic Abu DhabiUAE65.272Chung-Ang University HospitalSouth Korea65.273University Hospital of Psychiatry Zurich(PUK)Switzerland65.174Hospital Universitario Fundacion Santa Fe de BogotaColombia65.175Mc
68、Gill University Health Centre(Montreal,Quebec)Canada64.976Hospital Universitario AustralArgentina64.877King Abdullah Medical CitySaudi Arabia64.878Haukeland UniversitetssykehusNorway64.879CHU LilleFrance64.780Allgemeines Krankenhaus der Stadt Wien-Medizinischer Universitatscampus/Vienna General Hosp
69、italAustria64.781Universitatsklinikum KolnGermany64.582Universitair Medisch Centrum GroningenNetherlands64.483University Hospital HeidelbergGermany64.484Hospital Universitario Fundacion Santa feColombia64.485Hospital de ClInicas de Porto AlegreBrazil64.486National Cancer Centre HospitalJapan64.387Qa
70、sr El Eyni HospitalEgypt64.288King Saud Medical CitySaudi Arabia64.189LMU KlinikumGermany64.190Sinai HealthCanada64.091Chonnam National University HospitalSouth Korea64.092King Fahad Medical City,RiyadhSaudi Arabia64.093Renji HospitalChina63.994Peking University Third HospitalChina63.995Universitets
71、sjukhuset LinkOpingSweden63.996Universitatsklinikum FrankfurtGermany63.997Tygerberg HospitalSouth Africa63.798University of Texas SystemUSA63.799Ministry of National Guard Health AffairsSaudi Arabia63.5100AP-HP-Hopital Universitaire Pitie SalpetriereFrance63.4Brand Finance AMC Hospitals 250 16Austra
72、liaQueensland Health network St Vincents Health serviceSydney Health PartnersSydney Local Health DistrictAustriaOberOsterreichische GesundheitsholdingAzerbaijanHind Klinikasi Medika Hospital Turan klinikas BahrainBahrain Defence Force(BDF)Hospital BangladeshDhaka Medical College and HospitalIbrahim
73、Medical College Shaheed Suhrawardy Medical College&HospitalBelgiumUZ GentUZ Leuven BrazilClinics Hospital of the State University of Campinas Hospital Israelita Albert Einstein Hospital Moinhos de VentoHospital Sirio Libanes University Hospital of BrasIliaCanadaHamilton Health Sciences(Hamilton,Onta
74、rio)Sunnybrook Health Sciences Centre(SHSC)Vancouver Hospital and Health Sciences CentreChinaThe First Affiliated Hospital of Zhejiang UniversityThird Hospital of Hebei Medical UniversityColombiaInstituto Nacional de Cancerologia DenmarkCopenhagen University Hospital Herlev Hospital-DenmarkEgyptAl A
75、zhar University Hospitals(Al Hussien Hospital+Sayed Galal Hospital)Alexandria University HospitalsFinlandTampere University HospitalFranceCHU Bordeaux-Groupe hospitalier PellegrinCHU Montpellier CHU Toulouse Hospices Civils de Lyon GermanyBerufsgenossenschaftliches Universitatsklinikum Bergmannsheil
76、 Klinikum rechts der Isar der Technischen Universitat Munchen Medizinische Hochschule Hannover Robert-Bosch-Krankenhaus Universitatsklinikum Carl Gustav Carus Dresden Universitatsklinikum des Saarlandes Universitatsklinikum Dusseldorf Universitatsklinikum Erlangen Universitatsklinikum Essen Universi
77、tatsklinikum Freiburg Universitatsklinikum Hamburg-Eppendorf Universitatsklinikum Regensburg Universitatsklinikum Tubingen Universitatsklinikum Ulm Universitatsklinikum Wurzburg Universitatsmedizin GOttingen University Hospital Mannheim University Hospital of Giessen and Marburg University Hospitals
78、 of the Ruhr-University of Bochum IndiaSri Ramachandra Medical Centre IndonesiaAcademic Health System Universitas Gadjah Mada RSUP Dr.Hasan Sadikin BandungUniversity of Indonesia Hospital IrelandDublin Academic Medical Centre St.Vincents University Hospital Trinity Health Ireland(Dublin,Ireland)Isra
79、elSoroka University Medical Centre-Clalit Health Services ItalyAzienda Ospedaliera di Padova IRCCS Istituto Clinico Humanitas Istituto Clinico Humanitas Ospedale Pediatrico Bambino Gesu Ospedale San Raffaele-Gruppo San Donato Ospedale San Raffaele Turro-Gruppo San Donato Policlinico Universitario A.
80、GemelliJapanKyoto University Hospital Kyushu University Hospital Osaka University Hospital JordanKing Abdullah University HospitalLebanonFafic Hariri University Hospital Worlds Top AMCs 101-250.Worlds Top AMC Hospitals by Country 101-250*Note:The following AMCs that rank between 101-250,are ordered
81、alphabetically and not based on performance.Brand Finance AMC Hospitals 250 17Hotel Dieu De France Lebanese American University Medical Centre Mount Lebanon Hospital Medical Centre MexicoCentro Medico Zambrano HellionHospital Civil De Guadalajara Juan I.MenchacaHospital General de Mexico Dr.Eduardo
82、LiceagaHospital General Dr.Manuel Gea Gonzalez Hospital Universitario Dr.Jose Eleuterio GonzalezHospitales angelesMoroccoCentre Hospitalier Ibn Sina RabatCentre Hospitalier Universitaire Ibn Rochd CasablancaCHU Ibn Rochd(Centre Hospitalier Universitaire Ibn Rochd)Hopital Militaire dInstruction Moham
83、med V Ibn Tofail University HospitalNetherlandsAmsterdam University Medical Centres(Amsterdam UMC)Leiden University Medical Centre(Leiden,the Netherlands)Maastricht University Medical CentreRadboud University Medical CentreRadboud University Nijmegen Medical CentreNigeriaLagos State University Teach
84、ing HospitalLagos University Teaching Hospital University College Hospital,Ibadan University of Uyo Teaching HospitalNorwayDiakonhjemmet Oslo Oslo Universitetssykehus PakistanAga Khan University Hospital,KarachUniversity Dental Hospital PhilippinesAngeles University Foundation Medical Centre Capitol
85、 University Medical CityUniversity of Santo Tomas HospitalQatarHeart HospitalRumailah HospitalSidra Medicine Saudi ArabiaKing Fahd Hospital of the UniversityKing Khalid University Hospital SingaporeChangi General Hospital Khoo Teck Puat Hospital&Yishun Community Hospital Mount Alvernia Hospital Sout
86、h KoreaAjou University Hospital Asan Health NetworkKorea University Anam Hospital KyungHee University Medical Centre Severance Hospital,Yonsei University College of Medicine Yeungnam University Medical Centre SpainClinica Universidad de Navarra Hospital General Universitario Gregorio Marazon Hospita
87、l Ramon y Cajal Hospital Universitari Vall dHebron Hospital Universitario 12 de Octubre Hospital Universitario La Paz Hospital Universitario Virgen del RocIo Hospital Universitario y Politecnico la Fe Sri LankaKarapitiya Teaching Hospital Lady Ridgeway Hospital for ChildrenNHSL Teaching Hospital,Per
88、adeniyaSwedenSknes Universitetssjukhus-LundUniversitetssjukhuset Orebro SwitzerlandLe Centre hospitalier universitaire vaudois(CHUV)TurkeyHacettepe University Hospitals UAEDubai Medical University Hospital United KingdomBarts Health NHS Trust Manchester University NHS Foundation TrustRoyal Infirmary
89、 of EdinburghSt Georges University Hospitals University Hospitals Birmingham NHS Foundation Trust USABaylor University Medical Centre(Baylor Dallas or BUMC)Cedars-Sinai Health SystemDuke University Hospital Houston Methodist UC San Diego Health UCHealth University of Colorado Hospital University Of
90、Utah Health University of Virginia Health System UW Health Vanderbilt University Medical Centre(VUMC)Washington University Medical Centre(WUMC)Worlds Top AMCs 101-250.Worlds Top AMC Hospitals by Country 101-250Brand Finance AMC Hospitals 250 18AMC Ranking and Brand Strength Index Methodology.The obj
91、ective of the study was to create a way to holistically understand what makes the worlds top academic medical centres leaders in their field.Although many studies consider the medical KPIs of hospitals,none of these are truly comparable globally,due to the differences in reporting regulations.Brand
92、Finance has built a study that allows transparent and detailed understanding of the perceptions of healthcare professionals around the world,with insights that can be actionable and enable clear targets for growth.To understand which factors determined a strong academic medical centre Brand Finance
93、conducted interviews with stakeholders of AMCs around the world,covering the key areas of patient treatment,medical research,and training&education.This enabled the creation of a survey as we were able to understand what was important for the different stakeholder groups and hence have a holistic un
94、derstanding of brand strength for AMCs.Thus,we were able to design the survey in a way such that relevant questions were asked that would allow the subsequent metrics to form our brand strength scorecard.Our version of a brand strength scorecard is what we call the Brand Strength Index.The Brand Str
95、ength Index(BSI)is a scorecard of metrics that underpin a brands strength,and are specific to each industry and designed to measure how a brand or reputation influences key stakeholders behaviours and ultimately leading to more positive interactions with the organization.Brand Finance AMC Hospitals
96、250 19For a commercial business the benefits can range from increased sales,price premium or growth,to accessing cheaper capital and favorable supplier terms.To be recognized as a top AMC delivers benefits which can be seen throughout the organization assuring patients and families,attracting except
97、ional doctors,top students applications,prominent research staff,enabling proud employees,and research publication,and respect from regulators,governments,insurers and partners of all kinds.The BSI is split into 3 main pillars:Investment(25%),Equity(50%)and Performance(25%).Investment measures refle
98、ct the degree to which a brand owner is investing in and supporting the brand.Brand Investment goes well beyond marketing spend,and includes whether AMCs are trying to improve their facilities,services,accessibility,etc the factors that management can focus on to develop the brands identity and attr
99、ibutes.These are forward-looking and less about how the brand may have performed to date.The worlds most comprehensive research on perceptions of Academic Medical Centres40+Countries2,500 Healthcare professionals Covering Health Care Professionals(HCP)perceptions of AMCs500+AMCs 30+Metrics covered R
100、esearched Markets Brand Finance 2023 AMC Ranking and BSI Methodology.Brand Finance AMC Hospitals 250 20A comprehensive measure of brand equity sits at the heart of brand evaluation as this is the degree to which stakeholders are aware of the brand,and their perceptions of it.Therefore,brand equity h
101、as the highest weighting within our BSI framework.Performance measures such as improving reputation and the ability to attract top talent to these AMCs form the final pillar as they can be considered to be the result of a strong brand and their investment behind it.Within each pillar,they are furthe
102、r split into sub-categories of Overall(31%),Care(18%),Research(15%)and Teaching(12%).Within the Equity pillar,there are also funnel metrics such as Awareness and Familiarity at a local,regional and international level that makes up 25%of the BSI.A higher weighting is given to international familiari
103、ty and awareness,followed by regional and local in order to represent a global study.Perceptions measured in Brand Finances AMC study Brand Finance 2023 AMC Ranking and BSI Methodology.ReputationBrand momentumStrongly associated with its specialismsIs internationally recognized and has the relevant
104、accreditationsIs a well-run organizationIntegrated between teaching,research,and patient careConversation SentimentOverall ReputationExcellent facilities/Investment in technologyAffiliated with other leading organizationsPromotion ScoreConversation IncidenceAdopts latest medical treatment or technol
105、ogyDelivers world leading patient experienceSpecialist HCPs are among the world leaders in their fieldsPatient Treatment ReputationOffers comprehensive assistance for patients and familiesAccessible to any patient in need of their specialist careDelivers best in class patient outcomesOffers patients
106、 access to the latest clinical trialsTreatment MetricsOverall MetricsResearch MetricsAble to rapidly translate medical research into new treatmentsContributes new research and papers to the medical communityStrong culture of medical progress and innovationResearch ReputationKnown for scientific brea
107、kthroughsLeading fight against diseases in its specialismsAttracts the top medical research talentOrganization that medical professionals are proud to have trained/worked atTeducation/Training ReputationHas a leading medical training programmeAttracts the top medical student applicationsTeaching Met
108、ricsAwarenessLocalGlobalRegionalFamiliarityLocalGlobalRegionalBrand Finance AMC Hospitals 250 21AMC Research Methodology.2023 marks the inaugural wave of Brand Finances global research programme to understand perceptions of the worlds largest academic medical centres(AMCs)amongst doctors,surgeons,an
109、d other practicing healthcare providers.The programme is the first of its kind to assess how AMCs are seen from the perspective of healthcare professionals.Who?Healthcare panels exist around the world that are used for research into medical,ethical and process issues.Brand Finance leveraged this net
110、work to access 2,500 practicing healthcare professionals for this programme.Respondent criteria included current and experienced medical practitioners;everyone has completed their training and practices healthcare today as a general practitioner or specialist.Where?To establish a representative glob
111、al ranking,Brand Finance conducted the research around the world.Respondents were included from 47 countries in all the major continents to understand which AMCs are best known within and beyond their borders.Within each continent we selected countries that would be representative of sub-regions,so
112、markets like UK,Poland,Morocco,and South Africa were used as paradigms to facilitate a wider perspective for their respective continent.To ensure comparability with the real world,the total recruited in each market was biased toward healthcare spend,so the United States featured more respondents tha
113、n Brazil,South Korea,or Turkey.How?Conducting such a large-scale study required a consistent,streamlined approach.Was used to allow Brand Finance to ensure that all respondents were researched consistently,with random selection of AMC brands shown to each respondent ensuring that the results are a f
114、air and balanced representation of AMC reputations from Cleveland to Nairobi.What?Respondents were shown a selection of AMC brands from local,regional,and global lists,with these varying for each market.After answering reputation questions about the AMCs they were familiar with,they were then asked
115、to assign different attributes to each AMC.By regressing brand attribution with reputation,Brand Finance can understand what truly drives reputation among AMCs,and how this differs around the world.Brand Finance AMC Hospitals 250 22Research Insights.Familiarity with AMCsOn average healthcare profess
116、ionals were around a quarter as likely to be familiar with the global AMCs than AMCs from their own country.On top of this,the strength of familiarity decreases,with only 4%of HCPs reporting that they know AMCs from outside their market well.The best known AMCs globally are,with one exception,Americ
117、an.And these are so well known,the average doctor is more familiar with them than their local and regional AMCs.Oxford University Hospitals NHS Foundation Trust is the outlier from the UK,and is likely boosted by awareness of the associated university.Average familiarity among local doctors Brand Fi
118、nance 2023 Know it well Know it a little Know the name Not aware22%26%26%26%Average familiarity among the rest of the world Brand Finance 2023 Know it well Know it a little Know the name Not aware4%9%18%68%Brand Finance AMC Hospitals 250 23Top 10 AMC globally by familiarity Brand Finance Plc 2023Mas
119、s General -USAiOxford University Hospitals Trust-UKUCLA Health-USAiMount Sinai-USAiMayo Clinic-USAi60%18%22%John Hopkins-USAi54%27%20%Cleveland Clinic -USAi45%31%24%Brigham and Womens -USAi44%21%36%41%36%22%UH Cleaveland -USAi41%40%19%39%28%33%39%38%23%36%32%32%Stanford UMC-USAi46%45%10%Rating AMC R
120、eputationRespondents were asked to rate the overall reputation of the AMCs that they are familiar with on a scale of 0-10;0 being extremely poor and 10 being extremely good.The AMCs with the best reputation,however,are not always the best known.Centro Medico ABC,Hospital Sino Libanes and AIMS Delhi
121、are statistically tied as the hospitals with the best reputations around the world.Only 4 of this top 10 Overall Reputation list feature in the top 20 AMCs globally based on the Brand Strength Index.Colombian,Mexican and Brazilian AMCs take 5 places in this the top 10;while these AMCs are undoubtedl
122、y local leaders,it also shows how HCPs from different regions can be more likely to respond positively about the AMCs they are familiar with.These cultural variations in respondent tendencies are normalized in the calculation of the Brand Strength Index,to give a globally comparable ranking.Research
123、 Insights.Brand Finance AMC Hospitals 250 24Top 10 AMCs globally for Overall Reputation Brand Finance Plc 20239.50 9.30 9.10 8.90 8.70 8.50ReputationCentro Medico ABC-Mexico9.1Hospital Siro Libanes-Brazil9.1AIIMS Delhi-India9.1Christian MC Vellore-India9.0Hospital Universitario Fundacion Valle del L
124、ili-Colombia9.0SickKids-Canada 9.0Hospitales angeles-Mexico9.0Mass General-USA9.0Great Ormond Street-UK8.9Hospital Israelita Albert Einstein-Brazil8.9Drivers of ReputationAfter rating the overall reputation,the respondents then reported which specific attributes they associate with the AMCs.These at
125、tributes were selected based on qualitative interviews with stakeholders around the world,and reflect the factors reported as being critical to building a strong AMC.They fall into 4 categories relating to Patient Treatment,Medical Research,and Education/Training,and then some attributes that reflec
126、t the whole organisation.The attribute responses can then be analysed to understand which factors drive a strong overall reputation for an AMC.The results show that leading in their specialisms is the most important attribute in driving reputation for top AMCs,contributing 16%of reputation.The top A
127、MCs in this metric include Dana-Farber Cancer Institute(USA,6th in ranking),Chungnam National University Hospital(South Korea,22nd)and Hpital Europen Georges-Pompidou(France,42nd).Conversely,offering comprehensive care and being accessible to any patient are the weakest drivers highlighting how the
128、top AMCs most commonly build success by focusing on specialisms,and doing a small number of things very well.Research Insights.Brand Finance AMC Hospitals 250 25Other important drivers relate to being at the cutting edge of medicine;Adopting the latest medical treatments and technologies,Rapidly tra
129、nslating research into treatments and contributing new research to the medical community are in the top 5 and together drive 1/3rd of an HCPs assessment of an AMCs reputation.The AMCs that were researched are all among the best in the world,and this may explain that some patient focused metrics do n
130、ot feature prominently when differentiating between AMC reputation.Delivers world leading patient experience and delivers best in class patient outcomes together make up less than 7%in terms of driving reputation this could be because these factors are assumed for the top AMCs,or because these metri
131、cs are best graded by medical KPIs or patient surveys,and HCP respondents are reluctant to advise on them.Brand Finance Plc 2023Drivers of Overall Reputation Overall Treatment Research EducationDelivers best in class patient outcomesAccessible to any patientHas a leading medical training programmeOf
132、fers comprehensive assistance0%2%4%6%8%10%12%14%16%18%Leads against diseases in its specialismsIs internationally recognizedAdopts latest medical treatments/technologyOrganization that HCPs are proud to have trained/worked atRapidly translates research into treatmentsIntegrated between teaching,rese
133、arch,and patient careStrongly associated with its specialismsStrong culture of medical progress and innovationExcellent facilities/Investment in technologySpecialists are world leaders in their fieldsIs a well-run organizationAffiliated with other leading organizationsAttracts the top medical studen
134、t applicationsAttracts the top medical research talentContributes new research to medical commuAnityOffers patients access to the latest clinical trialsDelivers world leading patient experienceKnown for scientific breakthroughsResearch Insights.Brand Spotlights.Brand Finance AMC Hospitals 250 27Dana
135、-Farber.q Rank Brand Strength77.76Brand Finance AMC Hospitals 250 28Building a World-Class Medical Centre Brand.Hayes RothPrincipal,HA Roth Consulting LLCIn 2017,HA Roth Consulting was engaged to assist with a major rebrand of the Dana-Farber Cancer Institute.Building a great brand in any category r
136、equires years of hard work,strong leadership and deep,sustained commitment to delivering consistent,best-of-class performance across every aspect of an organisation most of which has little to do with physical“branding”itself.But successful,brand-led organisations all share a distinct,well-understoo
137、d brand idea at their core and a disciplined respect for its application.All else emanates from this foundation and well-branded academic medical centres are no different.What does make the branding challenge for hospital systems and,especially,academic medical centres,more difficult is their except
138、ional range of highly diverse audiences,technical service offerings and the complex,often disconnected departments,schools and physical environments they inhabit.They are a complicated synchronisation of moving parts that have usually evolved over time,encompassing legacy names,affiliations and sub-
139、brands,centres and institutes,structures,processes,services,capital requisites,regulatory requirements,donor development,livery,signage,digital platforms and a myriad of other intricacies that all compete for resources and attention.Branding obviously cannot solve all these organisational complexiti
140、es,but it must understand and embrace them to help executives,doctors,nurses and staff coalesce around a strong,resonant brand idea and expression that inspires and differentiates.When effectively conceived and implemented,the resulting brand positioning,identity and visual system becomes the lens t
141、hrough which the organization builds its reputational strength and value.Brand Finance AMC Hospitals 250 29Yet,given the many and varied components at work within most major,academic medical centres,maintaining brand discipline can be particularly hard and it is not uncommon for them to discover,ove
142、r time and despite all good intentions,their branding has strayed far afield of its original conception.This invariably results in diffused impact,awareness and value and generally demands a return to the basics of brand building.Such was the case with Dana-Farber Cancer Institute in 2017.Although w
143、idely recognised as one of the worlds most respected cancer research and clinical care institutions among oncologists and healthcare experts,it suffered very limited general awareness outside its native New England region.An example of just some of Dana-Farbers former legacy brand relationships is i
144、llustrative*.This was due to many factors,including the institutions long heritage of prioritizing its resources into the quality of its science and patient care,but also because their branding had become increasingly diffuse over time.This lack of a cohesive brand expression undermined any Dana-Far
145、ber efforts to communicate a clear,consistent message to its target audiences of patients,referring and resident physicians,researchers and clinicians,caregivers,staff,vendors,affiliates,payers,government entities,donors and more.Fortunately,new leadership at the organisation recognised the need for
146、 a“brand overhaul”and embarked on a comprehensive rebranding initiative.As with all successful branding projects,we started with information gathering,interviewing some 40 50 doctors and staff,including Nobel Prize winners,plus a competitive analysis of peer group branding and messaging.Months of wo
147、rk led us to two key conclusions:1.Dana-Farbers unique culture and organisational structure that fully integrates world-class cancer research and exceptional clinical care by physicians and specialists who deliver both,was a fundamentally differentiating approach to fighting and treating cancer.2.Th
148、e marketing and messaging for most healthcare organisations at that time was a virtual“sea of sameness”that begged for fresh thinking and creativity.*An example of just some of Dana-Farbers former legacy brand relationships is illustrativeBuilding a World-Class Medical Centre Brand.Brand Finance AMC
149、 Hospitals 250 30Building upon a brand platform that celebrated Dana-Farbers distinctive approach to cancer research and clinical care(“from bench to bedside and back again”),we explored a wide range of brand design ideas.The result,after much consideration,is their new Dana-Farber“Lens”brand icon,w
150、hich symbolises their fully integrated approach to science and care with its overlapping“D”and“F,”as if closely examined through a microscope.The central,white-space intersection where the two letters overlap is a direct allusion to the collaborative inspiration at the heart of all that Dana-Farber
151、does.Once their new identity had been established,our next task was to streamline and codify Dana-Farbers brand architecture into a logical and cohesive structure.This is always a particular challenge with academic medical centres for reasons previously discussed and represented here:Master Brand Pr
152、imary Clinical Brands DF/BWCC Satellites COMMUNICATIONS 1:-r:DANA-FARBER/BRIGHAM AND WOMENS CA NCER CENTER DANA-FARBER/BRIGHAM AND WOMENS CANCER CENTERnt Milford Regional Medical Center DANA-FARBER E)Boston ChildrensCANCER AND BLOOD DISORDERS CENTER DANA-FARBER/BRIGHAM AND WOMENS CANCER CENTER ill c
153、li1Iical affiliation with South Shore Hospital DFCI Satellites Practices -rI.1-rI at Collaborative Member Endorsement Brand Affi I iate/Al I ia nee Dana-Farber/New Hampshire Oncology-Hematology St.Elizabeths Medical Center 1;-I Chestnut Hill?-!i;-r:Lawrence Methuen ;-!.Foxboro EASTERN MAINEII MEDICA
154、L CENTER-fMlS MEMH BerkshireMedical CenterBERKSHIRE t-lEAlTH SYSlE/.1S UMassMemorial Medical Center ADULTMEO!t:AL ONCOLOGY MEMBER OF DANA-FARBE R.STllCEJl;t,TH,.,.DANA-FARIHiR/llRJGHAM AND WOMENS CANCF.R CARE COLLABORATIVE ADULTMfD!CALOHCOlO&fM(NBUDf DANA-FARBERCANCER CARE COLLABORATIVE CANC:En CARE
155、 CVLl.i11(1-,Al lllc THI:liAROLDALFOND FOUNDATION MaineHealth CANCER CARE NETWORK-!N AFF!LIATJON WITH DANA-FARBER CANCER INSTITUTE U,&-;.,._1n Lifespan Cancer Institute!hod:Island Hospilltl The Mhiam Hospilol.:.lcwport 1fospitnl Delivering health with care.S(Bermuda Cancer andHealth Centre prolding
156、RADIATION THERAPY lncllnlc.1affllat!on1lth l.:,.rM,:,11U.,_t M,(n,ff,._J r.;,n Building a World-Class Medical Centre Brand.Brand Finance AMC Hospitals 250 31Discussions around brand architecture decisions can often be heated and even emotional as they inevitably lead to the“retirement”of legacy bran
157、d-like objects and signatures.But the over-arching branding priority for any world-class organisation should be to build upon the strength of its core brand signature and jettison virtually all competing logos and/or modified logo treatments.There can be only one core signature driving the brand no
158、modifications,adaptations or infringements permitted!While important partnerships and associations will always need to be acknowledged and accommodated,it is essential to establish a definitive protocol that protects the core brand while clarifying how it properly represents its relationships with o
159、ther significant entities.In this way,the Dana-Farber brand and the positioning behind it is consistently reinforced and the rules remain understood and respected,ensuring future good management of the brands assets will only build upon its strength and value.Today,Dana-Farber Cancer Institutes bran
160、ding is proudly embraced and celebrated by its leadership and staff alike and has become a very visible presence across the Boston area and among oncologists worldwide.It will also serve as a bold“flag”at the forefront of the organisations long-term expansion plans,communicating a strong,well-ground
161、ed brand persona and succinct representation of Dana-Farbers game-changing,breakthrough contributions to the tireless fight against cancer.There remains much work to do to amplify Dana-Farbers broader awareness,but today they have the platform,the brand,the commitment and the tools to earn their hon
162、ored standing as a world-class academic medical centre brand.As their advertising claims,“What we do here changes lives everywhere.”Building a World-Class Medical Centre Brand.Brand Finance AMC Hospitals 250 32SickKids.q Rank Brand Strength77.67Brand Finance AMC Hospitals 250 33Interview with Kate T
163、orrance.Kate TorranceVice President,Brand Strategy&Communications,SickKids FoundationOur study has ranked SickKids as the top AMC in Canada,and 7th in the world-this is built on strong perceptions from HCPs on SickKids treatment,research and care-how do these areas work together to develop the brand
164、?SickKids is known for its collaborative culture,with outstanding staff who are focused on excellence,integrity,inclusivity,continuous innovation,collaboration,and compassionate and family-centred care.Staff at SickKids are united in their focus on improving health outcomes through the integration o
165、f patient care,research and learning,and thats reflected in the stories we share and in the experiences health-care professionals,patients and families have while at SickKids.SickKids is often described by patients and families as“magical”or“a second home.”Despite being faced with fear and uncertain
166、ty through illness or trauma,families feel an incredible sense of comfort at SickKids.Not just because of the impeccable reputation for excellence in clinical care,research and learning,but because of our approach to care that is centred on the needs of patients and their families.It is the unique e
167、xperiences at SickKids that make kids and families feel like they arent in a hospital.When profiling the work of the hospital,and why donations are needed,we dont limit our stories to clinical and research breakthroughs.We share stories about how patients can bake cookies in our family lounges;how o
168、ur music and art therapists help children cope through uncertainty and pain;how patient and families are involved in decision-making;and we celebrate our wonderful staff at every opportunity.At SickKids,kids are kids first,not just patients-and they need their family around them to heal.Sharing the
169、breadth and depth of SickKids medical and research expertise must always be paired with our unique approach to care and the patient/family experience-and thats what makes SickKids so much more than a hospital.Brand Finance AMC Hospitals 250 34Philanthropy is another important aspect contributing to
170、the success and sustainability of SickKids-how does this aspect,and the public nature of it,help build the SickKids brand?Philanthropy and brand have a symbiotic relationship.In essence,the“brand”is what a donor gets in exchange for their donation.When making a gift to SickKids,you arent getting a p
171、roduct or service you get a feeling.A pride of association with an incredible institution that is helping children.A strong brand will both attract new donors and retain existing ones.Any cause can give you information on why donations are needed,but a brand is what gets into your heart and develops
172、 an emotional connection with you.And then,because of that experience,our donors become brand ambassadors and fundraisers on SickKids behalf,which in turn generates more philanthropy.SickKids promotional activities for the charity have won awards for their effectiveness-how does the organisation cre
173、ate a unique brand through consumer advertising,while maintaining(/interacting with)the serious nature of the work and research conducted there?The success of the SickKids brand is due in large part to its use of authentic storytelling to build awareness,credibility,and brand affinity.All people fea
174、tured the advertising and marketing content are real patients and staff who participate in the filming and agree to share their stories.This allows the content to be more conceptual and creative without being contrived.The work has always been about telling real stories but in a surprising and expec
175、ted way,which breaks through the clutter and resonates emotionally with our donor community.Those who have a direct experience with the hospital appreciate that the brand work is celebrating the lives of our patients and families,both the ups and the downs while those potential donors who have never
176、 been to SickKids are drawn in by the powerful stories and get a glimpse into the experiences of those they are helping with their donation.How can/does the reputation of SickKids reach outside of Canada to a wider region?The Hospital for Sick Children(SickKids),affiliated with the University of Tor
177、onto,is Canadas most research-intensive hospital and the largest centre dedicated to improving childrens health in the country.The SickKids Research Institute is Canadas largest,hospital-based child health research institute dedicated to improving the health of children.It is a beacon for researcher
178、s from around the world and has a long history of innovation resulting in many valuable contributions to improving childrens health globally.Our research programs range from basic discovery research all the way to clinical care and are supported by state-of-the-art expertise,technologies and facilit
179、ies.As a research hospital,every child has the opportunity to participate in clinical research and learn about ongoing SickKids studies.SickKids engages in a variety of initiatives to improve child health around the world.These include the SickKids Centre for Global Child Health,SickKids Internation
180、al,our International Patient Program,and more.SickKids provides a comprehensive array of paediatric services and it is world-renowned for its delivery of the most complex and specialized health care,including advanced cancer therapies,complex surgical interventions,advanced cardiac surgeries,and mul
181、ti-organ transplantation.SickKids is the only hospital in Canada that provides treatment for certain types of paediatric illnesses.Interview with Kate Torrance.Brand Finance AMC Hospitals 250 35Learning at SickKids is the critical link between knowledge and its application in the care of a sick chil
182、d.As an academic health sciences centre affiliated,learning is integrated into virtually all activities across SickKids,from the formal training of the next generation of child health clinicians and researchers from around the world,to the professional development of clinical,research and administra
183、tive staff,the education of patients and their families,and engagement and knowledge sharing with the community.As a result,SickKids plays a critical role in enhancing knowledge and developing capacity in the paediatric health-care system provincially,nationally and internationally.There is a SickKi
184、ds connection and story to be found in regions the world over.In addition to the clinical,research and education reach and reputation of the hospital,the brand advertising campaigns have won awards around the globe,and captured the attention of not-for-profit and healthcare institutions in other mar
185、kets who have invited SickKids to share their brand and marketing strategies to improve their awareness and fundraising activities.SickKids commitment to investment in brand building and production of compelling creative has disrupted and shifted the category norms in NFP marketing as a whole.What b
186、enefits is SickKids able to derive from its strong reputation?SickKids is on the cusp of turning 150 years old.In that time,it has grown from a community hospice to being ranked the number one paediatric hospital in the world by Newsweek in 2021.It has helped millions of patients from around the glo
187、be,and has trained hundreds of thousands of medical staff,both locally and internationally.It is the home of many world-firsts,including the discovery of the gene that causes cystic fibrosis in the 1980s.It is SickKids deep history,the discoveries,the reach,the breakthroughs and,most importantly,the
188、 compassionate care that have fueled its strong reputation.This in turn attracts the worlds top talent to SickKids,to study or to work among the best of the best Our expertise is also sought after by health-care organizations,governments and agencies from around the world who are seeking to enhance
189、delivery of care and improve health outcomes for children and families.That reputation,paired with the Foundations investment in building the brand and keeping SickKids top of mind with all our stakeholder groups donors,the medical community,families,government work together to fund the future of Si
190、ckKids.Interview with Kate Torrance.Brand Finance AMC Hospitals 250 36Singapore General Hospital.q Rank Brand Strength77.18Brand Finance AMC Hospitals 250 37Interview with Associate Professor Ruban Poopalalingam.Associate Professor Ruban Poopalalingam Chairman Medical Board,SGHOur study has ranked S
191、GH as the top AMC in the Asia Pacific region.How have integrated education and research programmes contributed to the success of SGH?The Singapore General Hospital(SGH),established in 1821,is Singapores public sector flagship hospital.We have provided the most comprehensive patient centred care,whil
192、e training healthcare professionals and conducting cutting edge research for over 200 years.Innovation is key to us continuing our pivotal role in the healthcare system,providing excellent yet sustainable and affordable care for a fast-ageing population.We have always leveraged our strength as a mem
193、ber of the Singapore Health Services*(SingHealth)group.We partner with all SingHealth institutions,particularly our national specialty centres and academic partner Duke-NUS Medical School.Working together as the SingHealth-Duke NUS Academic Medical Centre,we continually reimagine new care models,ret
194、hink our processes,reinvent care through impactful research,and develop future ready healthcare professionals through education and capability development.During the COVID-19 pandemic,we seized opportunities to use our clinical,research and training expertise to advance partnerships with industries,
195、both in Singapore and overseas to co-develop highly impactful healthcare innovations.We further operationalise innovation in SingHealth and SGH by setting up innovation institutes and centres to bring staff together to share their experience.To support those ready to kick-start and translate early-s
196、tage innovation projects into working prototypes,grants and other funding are offered and processes were simplified to facilitate agile responses.Brand Finance AMC Hospitals 250 38SGH has some of the highest scores in the study for Excellent Facilities/Technology,adopting the latest medical treatmen
197、ts&technology,and a strong culture of medical innovation how is SGH using technology and innovation to maintain leadership in healthcare?Innovation often goes together with research.SGH focuses on several areas that play on our strengths.These include cancer,cardiovascular disease,diabetes,infection
198、,ageing,as well as immunology and transplant.They are well supported by enablers such as pathological sciences,health services research,and many more.The structure that we have put in place,in addition to our collaboration with other Institutes of Higher Learning and AMCs across the world,has allowe
199、d us to conduct rigorous research with real-world impact.On the education front,we accelerated the shift from in-person training sessions to gamification,serious games,and simulation.This means our healthcare professionals can train and hone their skills,familiarise themselves with equipment that th
200、ey have never used,and apply their knowledge in a simulated environment without causing harm to patients and themselves.It is a key move to make learning fun,engaging,and accessible.These teaching technologies can bring people from different locations together virtually and are particularly effectiv
201、e in improving collaborative work.Beyond embracing technology such as AI,digitalisation and telemedicine,SGH has started the transformation of our campus in phases.This is a precious opportunity for us to test bed and refine innovations that will enable us to improve our processes,push the boundarie
202、s of clinical care with new models of care,and improve accessibility to care while integrating research and education seamlessly into our ecosystem.The Singapore healthcare system has started to shift focus to preventive medicine and population health.We will use our education and research capabilit
203、ies to play a leadership role to transform the future of healthcare.*The SingHealth group comprises four hospitals including SGH,five national specialty centres which are co-located on SGH Campus,as well as a network of three community hospitals and nine primary care polyclinics.Interview with Assoc
204、iate Professor Ruban Poopalalingam.Brand Finance AMC Hospitals 250 39Great Ormond Street Hospital for Children.q Rank Brand Strength75.811Brand Finance AMC Hospitals 250 40Interview with Ben Marshall.Ben MarshallDeputy Director,International and Private Care,Great Ormond Street Hospital for Children
205、 NHS Foundation TrustOur study has ranked Great Ormond Street Hospital as the top AMC in the United Kingdom,with the highest score in the study for patient treatment how have you been able to build such a strong reputation in this area?GOSH was the first hospital dedicated to children in the English
206、-speaking world.It was founded more than 170 years ago by Dr.Charles West,who recognised that children need different care and treatments to adults.Our teams are always striving to put the needs of sick children and their families first.The child first and always has been the hospitals motto for ove
207、r 100 years,and it is the guiding principle in all areas of our work including patient care and treatment,research and professional education.We offer the widest range of specialist health services for children on one site in the UK,with over 60 different clinical specialties which means we can trea
208、t the whole child holistically.GOSH is also a research hospital where we connect our multidisciplinary teams of healthcare professionals and scientists to improve the lives of those children with rare or complex diseases.We know that patients treated in hospitals that carry out research have better
209、outcomes;they also have more confidence in their care,they feel more informed,and they tend to have better quality of life.Great Ormond Street Hospital is quite unique in our ranking due to the prominence of the charity as part of the identity how does this aspect of the brand interact with the teac
210、hing,research and patient treatment offering at GOSH?GOSH and Great Ormond Street Hospital Childrens Charity work together very closely,with the Charity supporting the hospital and its patients by funding four key areas:research into childrens health and life-saving medical equipment,support for fam
211、ilies and children,rebuilding and refurbishment.Brand Finance AMC Hospitals 250 41For example,our Charity provides support to enhance our patients and families experience through funding Play specialists,as play is very important for children,especially when at the hospital.Our GOSH Arts team provid
212、e creative stimulation and brighten up the hospital community with art and live music.Our Chaplaincy team provide support and advice for parents and families,and our accommodation services keep families together.When it comes to equipment,the Charity funds vital life-saving equipment that allows our
213、 clinical and research teams to take advantage of developments in medical science and technology to deliver better care to children.How can/does the reputation of GOSH reach outside of the UK to a wider region?Every year our International and Private Care directorate treats more than 5,000 children
214、from over 80 countries.As well as world-class clinical treatment and care,we also have a commitment to delivering a nurturing and family-centred experience,creating home away from home for our international patients and families.We have established international networks with governments,hospitals a
215、nd research institutions,and are always open to new partnerships that enable us to grow the positive impact that we can have for children.Healthcare professionals and families learn about GOSH from families and doctors of our former patients,as well as through our dedicated multi-lingual website and
216、 social media channels.Healthcare professionals and families worldwide do their research and learn about the research breakthroughs at GOSH from a range of sources including the media.For example,a recent world-first delivery of base-edited T-cells to successfully treat T-cell leukaemia led to globa
217、l media coverage,creating interest from countries that we have not previously had relationships with.It is the extraordinary work of our GOSH teams that has built and maintains our global reputation.What benefits is GOSH able to derive from its strong reputation?The strength of our reputation certai
218、nly attracts the worlds leading experts to work with us and contributes to developing new partnerships through which we can drive research and innovation.Research at GOSH does not only help kids in the UK to fulfil their potential but also children with rare diseases from around the world.At GOSH,ou
219、r research teams are consistently amongst the best in the world in their disciplines.Reputation also contributes to attracting talent to our education programmes.We are a global leader in paediatric healthcare education,training more paediatric specialist doctors than any other centre in Europe and
220、providing the largest nurse education program in Europe.Our international fellowship programme attracts doctors from around the world and gives them the opportunity to train under our world-leading experts.Interview with Ben Marshall.Insights.Brand Finance AMC Hospitals 250 43Innovating the Patient
221、Experience.Ron Cappello is the founder and CEO of Infinia Group LLC,a leading brand strategy consulting and design firm who has been supporting healthcare clients for 20 years.Brand Finance recently interviewed Ron to get his views on how healthcare has evolved,the impact of technology,and what the
222、future holds for the role brand and communication has on the patient experience and in the recruiting and retention of the next generation of caregivers.Thank you for spending time with us today.We are looking forward to our conversation and getting a better sense of the role brand,reputation,and co
223、mmunication play in the evolving U.S.healthcare market.Great to be with you.Im happy to share my experience and observations on this large,dynamic sector of the U.S.economy with your readers.As a result of the pandemic,telehealth usage in the past two years has surged faster than anyone could have p
224、redicted in 2019.How has this impacted the patient experience and care expectations?While patient experience has been rapidly evolving over the last decade,the pandemic made the interaction between caregivers and patients more important than ever.It has also highlighted the need for clear communicat
225、ion and having a brand that stands for something.Therefore,as we shift from analog to more digitally-enabled care,communication needs to shift from being authority-based to being empathy-based.The best digital care will be the care that celebrates the human factor.As interactions become more virtual
226、 in nature,visits will be dependent on the patient being heard and more responsibility will fall to caregivers to be present,listen well,and make the experience equal to,or better than,an in-person,office visit.This task is not easy,but it is certainly doable.Ron CappelloFounder and CEO,Infinia Grou
227、p LLCBrand Finance AMC Hospitals 250 44How can AMCs become innovators and leaders in telehealth?And what do you view the strategic benefits from this investment to be?Convenience of access to care is one way that health inequalities can be narrowed,and telehealth has a growing role in making this ha
228、ppen.As the bandwidth and availability of digital service continues to grow,so will the adoption of telehealth.Convenience needs to be matched with,and supported by,credibility:the currency of any partnership.A strong brand is the most effective vessel to hold the key elements of clear communication
229、 and memorable engagement.It seems that healthcare in the U.S.is highly fragmented.How does this have an impact on creating a brand that is built on superior patient experience?It is certainly fragmented,but this does make for a network of specialists that can deliver great care when they work toget
230、her with patients.As the digital transformation continues to unfold,information will be shared with ease,and communication will become more central in the delivery of care.The infrastructure still has a way to go,but Im confident it will get to the point where it makes care delivery more effective a
231、nd efficient,without losing the important human-factor.Reputation is essential for driving patient choice and satisfaction.What can AMCs do to build their reputation and continue to grow?The past decade has seen a great deal of consolidation to create large,unified health systems.This includes the g
232、oal of having an academic affiliation and the benefits of research that goes along with that,as well as the reputational halo effect of being associated with a well-known academic brand.At the same time,smaller healthcare businesses and services are innovating at a fast pace with larger organisation
233、s either adopting methods and processes,or simply buying the businesses outright.Examples include Amazon buying One Medical,Walmart and CVS expanding their delivery of services,and companies like Apple placing a focus on easily capturing and sharing personal health data.How has your service evolved
234、with all the changes in the U.S.healthcare sector?Our services are grounded in understanding the business realities of our clients.The fact is that the biggest changes have existed in the number of channels marketing and communication messages can be delivered on.It can be argued that there are too
235、many ways to connect with patients and the consumer,but the people are smart,and they gravitate more to content than they do to channels.Therefore,the importance of being able to define a brands positioning and overall strategy has remained remarkably consistent.In addition,the shift from sick care
236、to a focus on preventative care takes time,but it is making progress.The fact is that the problem of changing behavior is quite complex.You cant crack a complex problem with a simplistic solution.It requires a sophisticated solution that is simple.It requires engaging with patients in ways that meet
237、 them where they are,and that alone requires clear,resonate communications.Innovating the Patient Experience.Our Services.Brand Finance AMC Hospitals 250 46Consulting Services.Brand ValuationMake your brands business case Brand valuations are used for a variety of purposes,including tax,finance,and
238、marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.Brand StrategyMake branding decisions with your eyes wide open Once you understand the value of your brand,you can use it as tool to understand the
239、 business impacts of strategic branding decisions in terms of real financial returns.Make branding decisions using hard dataBrand ResearchWhat gets measured Brand evaluations are essential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of futu
240、re brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.+Brand Audits+Primary Research+Syndicated Studies+Brand Scorecards+Brand Drivers&Conjoint Analysis+Soft Power+Brand Impact Analysis+Tax&Trans
241、fer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor Reporting+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship Strategy+Are we building our brands strength effectively?+How do I track and develop my brand eq
242、uity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+How much is my brand worth?+How much should I invest in marketing?+How much damage does brand misuse cause?+Am I tax compliant with the latest transfer pric
243、ing?+How do I unlock value in a brand acquisition?+Which brand positioning do customers value most?+What are our best brand extension opportunities in other categories and markets?+Am I licensing my brand effectively?+Have I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I tra
244、nsfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Brand Finance AMC Hospitals 250 47Brand Evaluation Services.How are brands perceived in my category?Brand Finance tracks brand fame and perceptions across 30 markets in 10 consumer categories.Clear,insightful sign
245、als of brand performance,with data mining options for those who want to dig deeper all at an accessible price.What if I need more depth or coverage of a more specialised sector?Our bespoke brand scorecards help with market planning and can be designed to track multiple brands over time,against compe
246、titors,between market segments and against budgets.Our 30-country database of brand KPIs enables us to benchmark performance appropriately.Do I have the right brand architecture or strategy in place?Research is conducted in addition to strategic analysis to provide a robust understanding of the curr
247、ent positioning.The effectiveness of alternative architectures is tested through drivers analysis,to determine which option(s)will stimulate the most favourable customer behaviour and financial results.How can I improve return on marketing investment?Using sophisticated analytics,we have a proven tr
248、ack record of developing comprehensive brand scorecard and brand investment frameworks to improve return on marketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a proven commercial impact on brands.We measure actual brand conversation and advoc
249、acy,both real-world word of mouth and online buzz and sentiment,by combining traditional survey measures with best-in-class social listening.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is inte
250、grated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographica
251、l indication(GI).Brand Dialogue Limited is a member of the Brand Finance Plc GroupResearch,Strategy&Measurement Brand&Communications StrategyCampaign PlanningMarket Research&InsightsMedia AnalysisPublic Relations&CommunicationsMedia RelationsPress Trips&EventsStrategic Partnerships&Influencer Outrea
252、chSocial Media ManagementMarketing&EventsPromotional EventsConference ManagementNative AdvertisingRetail MarketingContent CreationBespoke Publications,Blogs&NewslettersPress ReleasesMarketing Collateral DesignSocial Media ContentStrategic Communications Crisis CommunicationsBrand Positioning&Reputat
253、ionGeographic BrandingCorporate Social Responsibility(CSR)Brand Finance AMC Hospitals 250 49Brand Finance Network.For further information on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy SAsia PacificAlex HAustraliaMark CBrazilEduardo
254、CCanadaAlexandre St-AChina Scott CEast Africa Walter SFranceBertrand C Germany/Austria/SwitzerlandUlf-Brun DIndiaAjimon FIndonesiaSutan BIrelandDeclan AItalyMassimo PSouth AmericaPilar Alonso UMexicoLaurence NMiddle EastAndrew CNigeriaTunde OPolandKonrad JPortugalPilar Alonso URomaniaMihai BSpainPil
255、ar Alonso USri LankaAliakber ASwedenAnna BTurkeyMuhterem IUnited KingdomAnnie BUSALaurence NVietnamAlex HA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing bra
256、nd value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRo
257、yalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandingBrand Finance AMC Hospitals 250 51Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and foster a professional environment for knowle
258、dge-sharing and networking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessa
259、ry skills and tools,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical brand values,providing easy access to all B
260、rand Finance rankings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across countries,sectors,and global rankings+Purchas
261、e and instantly unlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand Dialogue has over 25 years of experience
262、in delivering campaigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages communications activities across Brand Financ
263、e Groups companies and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results in tangible benefits for your business.BG
264、lobal BrandEquity MonitorOriginal market research on over 5,000 brands 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed annuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi Contact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: