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世界经济论坛:2024领航工业元宇宙:未来创新蓝图洞察报告(英文版)(89页).pdf

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世界经济论坛:2024领航工业元宇宙:未来创新蓝图洞察报告(英文版)(89页).pdf

1、Navigating the Industrial Metaverse:A Blueprint for Future InnovationsI N S I G H T R E P O R TM A R C H 2 0 2 4In collaboration with AccentureImages:Getty Images,MidJourneyDisclaimer This document is published by the World Economic Forum as a contribution to a project,insight area or interaction.Th

2、e findings,interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum,nor the entirety of its Members,Partners or other stakeholders

3、.2024 World Economic Forum.All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means,including photocopying and recording,or by any information storage and retrieval system.Contents3456790242537404244464856672737475767778798081

4、86ForewordExecutive summaryIntroductionA new era of experience and efficiencyThe metaverse:consumer,enterprise and industrialThe industrial metaverseOpportunities across the industrial value chainTechnologies accelerating a new industrial revolutionCatalysing business growth through the convergence

5、of these emerging technologiesPart 1 Industrial metaverse:why leaders should act now1.1 Start of the next industrial revolution1.2 New industrial world where the metaverse plays a pivotal rolePart 2 Unlocking the value in the industrial metaverse2.1 Shifting gears for growth across the industrial la

6、ndscape2.2 Talent and learning2.3 Boundless collaboration2.4 Transparency and traceability2.5 Simulation and optimization of the enterprise2.6 Deployed product management(upgrade,service and repair)2.7 Personalized customer interaction and sales channels2.8 Summarizing leading value plays across ind

7、ustry sectorsPart 3 A look into the future of the industrial metaverse3.1 Markets leading the way in industrial and enterprise applications3.2 The role of governments in metaverse growth3.3 Start-ups in the industrial metaverse ecosystem3.4 Investment landscape3.5 Future value horizons in the indust

8、rial metaverse3.6 The role of emerging technologies in advancing the industrial metaversePart 4 Realizing the full potential of the industrial metaverse4.1 Creating a future-ready workforce4.2 Building towards a more sustainable future4.3 Enhancing safety and security4.4 The road ahead4.5 Leading dr

9、ivers for growth and adoption of the industrial metaverse4.6 Progressing towards a safer,more sustainable and innovative futureConclusionContributorsEndnotesNavigating the Industrial Metaverse:A Blueprint for Future Innovations2ForewordThe metaverse aims to be the future of the internet a spatial,so

10、cial internet experience that uses existing and emerging technologies to seamlessly blend physical and digital worlds.With recent developments in generative artificial intelligence(AI),metaverse creation and growth may expand.While media announcements about AI and the metaverse may compete for media

11、 attention,they are,in fact,partners in this digital evolution.In May 2022,the World Economic Forum launched the Defining and Building the Metaverse Initiative,which orchestrates an integrated approach to the development and governance of the metaverse.The initiative is divided into two workstreams:

12、governance,and economic and social value creation.It seeks to build a responsible,equitable,inclusive,diverse and accessible metaverse through discussions with a wide array of stakeholders.This report continues the World Economic Forums Defining and Building the Metaverse Initiative.In collaboration

13、 with Accenture,previous outputs from this initiative include:Demystifying the Consumer Metaverse Social Implications of the Metaverse Interoperability in the Metaverse Privacy and Safety in the Metaverse Exploring the Industrial Metaverse:A Roadmap to the FutureIn this report,the economic and socia

14、l value creation workstream underscores the imperative for global collaboration in forming a shared understanding of the industrial metaverse.Building on the foundations from Exploring the Industrial Metaverse:A Roadmap to the Future,a Cambridge collaboration,and extensive analysis across five prima

15、ry industries(industrial manufacturing,automotive,cities and urban infrastructure,energy and healthcare),this publication aims to provide leaders with a strategic guide.It aims to illuminate pathways for creating and realizing opportunities across the industrial value chain,identifying the areas mos

16、t impacted,and establishing best practices that encourage innovation and growth,while safeguarding privacy and security.To build a metaverse that is economically vibrant as well as equitable,accessible and inclusive,attention must be given to human dimensions,equality and sustainability.The report d

17、raws on contributions from a diverse global working group of over 150 experts across academia,international organizations,civil society,governments,technology and business sectors.Cathy Li Head,AI,Data and Metaverse,Centre for the Fourth Industrial Revolution;Member of the Executive Committee,World

18、Economic ForumDavid Treat Senior Managing Director,Innovation Incubation Group Lead,AccentureNavigating the Industrial Metaverse:A Blueprint for Future InnovationsMarch 2024Navigating the Industrial Metaverse:A Blueprint for Future Innovations3Executive summaryThe industrial metaverse,projected to b

19、e a$100 billion market globally by 2030,is spearheading operational change by seamlessly incorporating transformative technologies across industrial value chains.This innovation promises participants a blended reality where the physical world becomes unconstrained through its digital counterparts,wh

20、ich offer agility,adaptability and real-time interactivity.This report emphasizes how the metaverse will propel the next phase of industrial revolution through the convergence of digital twins,a core building block of the industrial metaverse,and three rapidly evolving fields spatial computing,artif

21、icial intelligence(AI),and Web3 and blockchain.It outlines opportunities for leaders,explores how various industries are using these technologies to unlock value and discusses the foundational elements for a collaborative,responsible and economically sustainable next era of the internet.The aim is t

22、o assist stakeholders in navigating the complexities and realizing the transformative opportunities of the industrial metaverse.A selection of this papers key insights:The metaverse is poised to supercharge the upcoming phase of the industrial revolution.Leaders are developing and sharpening their s

23、trategies to unlock value from the industrial metaverse,using technologies to intelligently merge the digital and physical realms.This fusion aims to enhance experiences,boost engagement and elevate productivity through the creation of new realities.Embracing innovation to withstand amyriad of disru

24、ptions.Leaders are doubling downon innovation to fortify themselves against disruptions stemming from technological shifts,changing consumer preferences and climate change.These technologies promise enhanced data simplicity,transparency,interaction,collaboration and efficiency in business processes.

25、Pioneering new routes for value creation across enterprise functions and industrial value chains.The industrial metaverse impacts the entire value chain,driving productivity and growth,opening avenues for diverse revenue streams,solving real-world problems digitally and driving greater efficiency.Th

26、is report explores its impact through a set of themes that showcase significant departures from current approaches to design and engineering,collaboration,manufacturing and operations,facilitating superior decision-making.Competition intensifies as leaders strive to get ahead with real-world impleme

27、ntations already flourishing.This report analysed over 600 spatial experiences and Web3 initiatives executed by 100 of the largest companies across 10 industries.This included extensive analysis across industrial manufacturing,automotive,cities and urban infrastructure,energy and healthcare.Emerging

28、 technologies play a pivotal role in advancing growth and adoption.Digital twins are a core building block,actively simulating real-world objects,and in combination with AI and quantum computing,these technologies will be crucial for processing the world in more intricate ways.Together,they will eff

29、iciently and accurately simulate complex scenarios at greater speed.Players actively adopting these technologies and techniques will succeed and thrive.Leaders will be faced with the daunting task of navigating a complex,ever-changing landscape but can better prepare themselvesby understanding how t

30、his impending shift will alter business processes through greater product design,development and operational efficiencies.Cross-industry collaboration is required to build capabilities and ecosystems that will unleash its full potential.The irrefutable potential notwithstanding,a carefully calibrate

31、d approach is required to create meaningful,optimal outcomes for all stakeholders.Key considerations were identified to deliver a responsible,ethical and economically viable industrial metaverse.Embracing each innovation will accelerate leaders in their mission towards a more sustainable and resilie

32、nt future.By demystifying the technologies and techniques,routes to value and potential headwinds,this report supports stakeholders in effectively navigating the industrial metaverse and accelerating its adoption in the decade ahead.With the industrial metaverse poised to supercharge the next indust

33、rial revolution,leaders must embrace it to stay ahead.Navigating the Industrial Metaverse:A Blueprint for Future Innovations4IntroductionHow the metaverse will propel the next phase of industrial revolution.Navigating the Industrial Metaverse:A Blueprint for Future Innovations5Accentures Reinvention

34、 in the age of generative AI report concluded that for companies to stay ahead of disruption,they must continuously reinvent their businesses and set new performance frontiers for themselves and their industries.Generative aritificial intelligence(AI)has emerged as a powerful catalyst for reinventio

35、n,accelerating organizations progress towards unprecedented performance levels.According to Accentures report,technology is the top lever of reinvention for 98%of organizations,with 82%of those organizations identifying generative AI as a key driver of this change.As companies embark on their reinve

36、ntion journey,the metaverse will emerge as a critical frontier,where establishing a strong presence in the metaverse will likely become a fundamental requirement.Undoubtedly,the metaverse offers substantial opportunities across industries through new forms of experience and ownership possibilities,a

37、nd there are three evolutions within the internet that will impact this revolution,creating value in new realities:Spatial experiences an emerging version of virtual environments that provides a sense of space and belonging,seamlessly blending the physical and digital worlds.These experiences are en

38、abled by spatial computing,otherwise known as extended reality(XR).This encompasses a suite of technologies,including augmented reality(AR),mixed reality(MR)and virtual reality(VR).Digital ownership a shared infrastructure that is distributed to enhance trust and security,enabled by Web3 and blockch

39、ain.Generative AI accelerating and reducing barriers to entry of content development,enabled by artificial intelligence and machine learning(ML)tools.The metaverse,a vision for the internets future,combines current online experiences with new spatial dimensions,1,2 drawing widespread interest for it

40、s research,development and investment potential.It promises to revolutionize how people live,work and interact and how enterprises function.AI plays a pivotal role in this shift,capturing public attention as a key force driving the next-generation internet,alongside spatial computing,web3,blockchain

41、 and other groundbreaking technologies.While the consumer metaverse swings between public intrigue and scepticism,the industrial metaverse has gained traction among innovators and early adopters,already delivering tangible value in their operations.This reinforces the shared belief that the industri

42、al sector is among the metaverses most influential arenas.Although it would appear that the topic of the metaverse has receded towards the latter half of boardroom discussions,recent announcements from Sony and Siemens at CES,discussions at the World Economic Forum Annual Meeting in Davos and the la

43、unch of the Apple Vision Pro have brought the metaverse back into the limelight.These high-profile announcements have rejuvenated interest and investment in metaverse technologies,coupled with a resurgence in Web3,catalysing growth throughout the metaverse ecosystem.This report discusses the metaver

44、ses crucial role in accelerating the industrial revolution,specifically the industrial metaverse.It clearly outlines opportunities for leaders to harness its value and the key considerations for creating a collaborative,responsible and economically viable next era of the internet for the economy,bus

45、iness and people.3Reinvention as the strategy for successA new era of experience and efficiency92%of executives plan to create a competitive advantage for their organizations by leveraging spatial computing.4The metaverse aims to be a spatial,social internet experience that uses existing and emergin

46、g technologies to seamlessly blend physical and digital worlds.It will enable shared,persistent realities,transforming how people interact with information,others and their surroundings.Navigating the Industrial Metaverse:A Blueprint for Future Innovations6Opportunities across enterprise functionsFI

47、GURE 1Enterprise metaverse for new employee experienceis redefining employee engagement,inspiration and alignment with an organizations purpose and values through consistent and scalable onboarding experiences coupled with experiential training methodologies.Enterprise metaverse for new ways of work

48、ingis enabling employees to participate in a compelling collaborative space that nurtures teamwork and reveals insights through interactive 3D visualizations,simulations and AI,ensuring a holistic understanding for effective decision-making.Enterprise metaverse for new-generation operationsis breaki

49、ng down barriers between business partners and instilling agility in back-office operations through seamless communication,data sharing and coordination with help of multiparty systems.Opportunities across enterprise functionsThe emergence of a new spatial computing medium,and the applications that

50、will take advantage of its capabilities to pierce the physical-digital divide,is imminent.The metaverse has struggled under the weight of ever-expanding definitions and expectations,but the value in the technology behind it has never been in doubt.Although often represented as a single all-encompass

51、ing digital world,the metaverse can be viewed as three distinct sectors:consumer,enterprise and industrial.The pace at which each of these sectors will evolve is uncertain,but all analyses project rapid growth for the industrial metaverse and its enabling technologies within the next decade.The cons

52、umer metaverse focuses primarily on the social,entertainment and educational experiences of individuals.Leveraging capabilities like interactive product launches,immersive settings and tokenized experiences unlocks new avenues to boost brand engagement,purchase experience and customer loyalty.The ea

53、rlier report,Demystifying the Consumer Metaverse,provides further insight into consumer-facing metaverse applications,routes to value and how industry players can realize the economic opportunity through traditional and entirely new business models.The enterprise metaverse virtualizes working engage

54、ment,learning,communication and collaboration across distances,forming new ways of working.Instead of mundane instructional videos,employees can practise and apply skills in a real-time immersive setting alongside others.This applies to everything from learning culture and core values during employe

55、e onboarding to practising complex,high-risk and hazardous scenarios in a safer virtual space.The metaverse:consumer,enterprise and industrialThe industrial metaverse focuses on how digital information and AI are used to optimize interactions between people,physical goods,production assets,places,pr

56、ocesses,supply chains,operations,field services and equipment,and industrial environments.Immersive technologies enable bidirectional knowledge flow between the physical and virtual worlds.This can transform analyses of past activities and future predictions at strategicand operational levels across

57、 manufacturing,industries,government functions or processes where the link between the physical and virtual is important.The goal is to bring software agility to the physical worlds complexity while enabling remote collaboration.Navigating the Industrial Metaverse:A Blueprint for Future Innovations7

58、Opportunities across industrial value chainsFIGURE 2Industrial metaverse for design and engineeringis narrowing the gap between designers,engineers and customers by allowing them to collaborate and co-create during early design stages,helping shorten design cycles.Industrial metaverse for production

59、 and operationsis enabling new methods for upskilling the workforce,contextualizing data,simulating experiences and promoting collaboration like never before,regardless of physical locations.Industrial metaverse for supply chainis building distributed,trusted andsecure supply chains that provide end

60、-to-end visibility,helping de-risk and reduce costs throughout.Opportunities across industrial value chainsAlthough real-life applications of the consumer metaverse are still developing,the industrial metaverse is ahead on the adoption curve,aligned with actual problems and business imperatives and

61、driven by on-the-ground implementation.Amazon Robotics exemplifies this by building digital twins of its warehouses.Through the implementation of NVIDIA Omniverse,digital twins have been used to run simulations to optimize warehouse design,train intelligent robot assistance,and better configure huma

62、n and robot workstations.Mercedes-Benz is empowering its factory employees from frontline workers and plant managers to process engineers5 to drive process innovation through data insights even as it takes the next step to digitize its production process using NVIDIA Omniverse to design and plan man

63、ufacturing assembly facilities.Helsinki launched a 3D digital twin of its urban environment(Helsinki 3D)with the purpose of simulation,visualization and analysis for urban planning.The resource efficiencies enabled by industrial metaverse solutions help boost business competitiveness while continual

64、ly driving progress towards sustainability,resilience,decarbonization and dematerialization goals.The enterprise metaverse also plays a vital role in helping organizations accelerate operations,boost collaboration and streamline everyday processes.While this report will predominately focus on the ap

65、plications of the industrial metaverse,from a wider enterprise perspective,the metaverse will also fundamentally change how businesses operate,impacting talent attraction,learning and collaboration methods,and how transactions and processes are conducted across functions.These are all implications f

66、or the industrial sector to consider and,therefore will also be explored in part within this report.$22billionEstimated size of the immersive collaboration market by 2030,representing 35%of the total market.5Navigating the Industrial Metaverse:A Blueprint for Future Innovations8from 1760from 1880fro

67、m 1947from 2000The transition to electrification and mechanization,which increased productivity and connectivity via technologies such as the assembly line,electric railroad and telegraph.First industrial revolutionSecond industrial revolutionThird industrial revolutionThe transition to immersive an

68、d embedded uses of technology,enabled by the internet,data and Al,and digital-physical connections via internet of things and digital twins.Fourth industrial revolutionThe transition from human-or animal-powered labour to steam for applications such as power looms,spinning machines,steam ships and l

69、ocomotives.The transition to computing,automation and digitalization,with the advent of the transistor,the integrated circuit,home computing and the internet.FIGURE 3Timeline of industrial revolutionsSparked by new technologies and changing customer behaviour,the world is entering an industrial rena

70、issance.Immersive virtualization now facilitates collaborative learning,building and innovation unbound by geography,demographics or physical limitations.Amid recovery from the COVID-19 pandemic,a series of technological,macroeconomic,societal and business-to-business(B2B)customer trends are acceler

71、ating and converging to create new challenges and opportunities for growth in the industrial sector.Industrial companies cannot simply focus on a return to the pre-pandemic normal.The scale of ambition needs to be much higher,shifting gears to enter a new phase of accelerated growth.The metaverse he

72、lps companies fuel growth by meeting evolving B2B expectations.It also helps companies reimagine connected products,build intelligent operations,prioritize sustainability,and blend technology with talent and new ways of working.By combining these technologies uniquely,companies in the industrial sec

73、tor are creating distinct business value.The industrial metaverseFIGURE 4Executives believe primary metaverse technologies are already inspiring their organizations vision or long-term strategy90%of executives in automotive87%of executives in public service79%of executives in industrial manufacturin

74、g90%of executives in energy90%of executives in healthcareSource:Compiled by MIT Technology Review Insights,2023.Source:Accenture Technology Vision 2023Navigating the Industrial Metaverse:A Blueprint for Future Innovations9The industrial metaverse,which mirrors and simulates real machines,factories,c

75、ities,transport networks and other highly complex systems in the digital world,as described by MIT and Siemens,will offer to its participants fully immersive,real-time,interactive,persistent,and synchronous representations and simulations of the real world.This will empower industries,from automotiv

76、e to healthcare,to solve extraordinarily complex real-world problems digitally.6The industrial metaverse is no longer just a concept,taking shape with real-world implementations.Analysis of over 600 spatial experiences and Web3 initiatives,which were executed by 100 of the largest companies across 1

77、0 industries(see Figure 5),revealed automotive,energy,software and platforms,and aerospace and defence currently lead the way in industrial metaverse investment and activity.Activations across the industrial metaverse have risen steadily since 2014,but after hype outpaced technological maturity,some

78、 companies have developed a degree of hesitancy towards activating and announcing new capabilities in 2023.This decline is in part due to the rise of generative AI;there is an assumption among many that its emergence has caused the metaverse to retreat into the background.The reality,however,is that

79、 the metaverse is alive and well.From an investor relations perspective,generative AI may have taken centre stage,but the development of the industrial metaverse continues at a fast pace,with real-world implementations happening across a diverse set of industries.This is evident by the sheer volume

80、of initiatives analysed within this report,and it seems that AI will in fact be a crucial building block for the industrial metaverse,and the broader metaverse in general.The metaverse is immersive,making users feel as if theyre in a real environment;collaborative in real time;open enough for differ

81、ent applications to seamlessly interact;and trusted by the individuals and businesses that participateAnnika Hauptvogel,Head of Technology and Innovation Management,SiemensMarket growthCompound annual growth rate(CAGR)47%(2018-2022)200020202354475979816622

82、5304Number of initiatives announced in the year Cumulative number of initiativesFIGURE 5Industrial and enterprise metaverse activations over the yearsNote:Refers to enterprise and industrial metaverse initiative announcements made by leading 100 companies across 10 industries:Aerospace and defence,a

83、utomotive,banking,energy,health,industrial,insurance,retail,travel,software and platforms.Source:Accenture Analysis shows a significant uptick in industrial metaverse activations since 2018,recording a compound annual growth rate(CAGR)of 47%over the 5 years since then.Navigating the Industrial Metav

84、erse:A Blueprint for Future Innovations10Industrial metaverse applications can be clustered along the product life cycle into pre-production,production and post-production.All these use cases represent a concrete way to generate impact and value for companies both in terms of operations and business

85、 models,supporting the shared community belief that industry is among the most relevant fields of impact of the metaverse.Opportunities across the industrial value chainSimulation and optimization of the enterpriseTransparency and traceabilityTalent and learningBoundless collaborationDeployed produc

86、t management(upgrade,service and repair)Personalized customer interaction and sales channelsPost-productionProductionPre-productionValue chain phase Setting up performance requirements Concept and design Engineering analysis Prototyping Acquiring materials Production line setup Manufacturing parts A

87、ssembling the product Testing the product Shipping the product to wholesale traders Maintenance and repair operations(MRO)Asset simulation and management-focused use case categoriesWorkforce enablement-focused use case categoriesVirtually simulated plants,products,operations,supply chains and enviro

88、nmentsProduct and service design,process simulations,plant design and management,product testing and quality assuranceConfidential data sharingTamper-proof and privacy-preserving computation,data-sharing cooperativesAugmented collaborationGeneric(i.e.non-function-specific)augmented project managemen

89、t and collaboration tools,augmented dashboardsEmployee credentialingTamper-proof data access,entitlements and qualification certificatesVirtual showroomsUseable new store conceptsAvatar end-to-end customer engagementConnecting people and brands through interactive AI-powered avatars across the entir

90、e life cycleCollaborative sales channelsShorter sales cycles through improved forms of communication with prospective customersDigital-first factoryAI-guided machinery to digital twins providing end-to-end simulation of design,manufacturing and production,encouraging collaboration across the workfor

91、ceOnboarding and recruitmentRecruitment and hiring of new employees,workforce onboardingAssisted operations and maintenanceAsset MRO,land and property inspection,collaborative maintenance solutions,anatomy diagnosticsAugmented enforcementDrone and robot-enabled content capture and processing,securit

92、y monitoring,emergency responseTamper-proof supply chainsEnterprise-grade product origin tracking,supply chain traceability for stakeholders,automated supply chain execution,virtual supply chain command centresB2B tamper-proof transactions and settlementsClaims and settlements,automated transaction

93、execution and value transfer,trade finance proceduresField orientation and navigationFacility orientation and navigation,asset finding,logistics and traffic routing,supply chain simulationsSimulated sales modelsProduct sales funnel modelling,marketing and sales operations analysis,sales feedback loo

94、psTraining and learning ongoing throughout production life cycleImmersive training and learningVR and AR training on site and in fieldFIGURE 6Industrial and enterprise use cases across the value chainSource:Accenture;World Economic Forum,Exploring the Industrial Metaverse:A Roadmap to the Future,202

95、3.Navigating the Industrial Metaverse:A Blueprint for Future Innovations11Powered by a converging stack of innovative technologies,the metaverse is impacting every part of an organization from customer experiences and products to employee experiences and enterprise operations(see Figure 7).Organizat

96、ions building the industrial metaverse agree it relies on existing and developing foundational technologies as the fabric:digital twins,spatial computing(XR/AR/MR/VR),blockchain and Web3 and AI/generative AI.Robotics,internet of things(IoT),and cloud and edge computing also play a vital role,acting

97、together as the building blocks of the industrial metaverse.Technologies accelerating a new industrial revolutionFIGURE 7The metaverse is transforming all aspects of businessHow you interact with customersWhat products and services you offerHow you make and distribute themHow work is performedHow yo

98、u run and operate the businessThe concept of digital twins is at the core of the industrial and enterprise metaverse a virtual model designed to accurately reflect real-world environments and objects.A digital twin integrates all the data about physical environments and objects across their entire l

99、ife cycle.In the future,the industrial and enterprise metaverse will ultimately be an aggregation of dozens of interconnected digital twins replicating everything from physical assets(like products,shop floors and office buildings)to people(such as customers and employees)to core business processes

100、and supply chains.Industrial players will be able to create digital twins to run live simulations of real-world physical objects and infrastructure from factories to power grids to car tyres.Workers can detect incidents pre-emptively and run risk-free experiments.Today,the use of digital twin techno

101、logies can be seen in the development of 85%of the worlds electric vehicles(EVs)or powering breakthrough prototypes,such as the worlds first solar aircraft and new biomaterials.8Digital twins as a core building block of the industrial metaverseWhat is a digital twin?BOX 1A digital twin refers to a v

102、irtual replica or representation of a physical object,process,system,or entity in the digital world.It is created by collecting and integrating various data sources from computer-aided design(CAD)data,sensors,simulations,and other sources to create a real-time digital counterpart.The digital twin is

103、 designed to mirror the physical entity,allowing for monitoring,analysis,and prediction of its behaviour and performance.The industrial metaverse will not just help us fix things when they break,it will be a place where engineers,workers,anybody,can experiment and test improvements.AI bots will tour

104、 digital twins 24/7 on their own and come up with innovative ideas to make things better.Roland Busch,Chief Executive Officer,Siemens9 In advanced industries,almost 75%of companies have already adopted digital-twin technologies that have achieved at least medium levels of complexity.7Navigating the

105、Industrial Metaverse:A Blueprint for Future Innovations12Generative AI is a transformative force that is accelerating the speed to market of metaverse design and content development,helping to reshape new realities.Generative AI tools will upend digital labour by creating more efficient workflows,he

106、lping stakeholders in the industrial sector quickly draft immersive experiences,dramatically shortening input gathering and initial review.Several leading companies such as PepsiCo,Tesla and BMW are using AI infrastructure for digital twins of factories and supply chains to generate synthetic data t

107、hat can then be used to train AI/ML models.This is helping accelerate data-driven decision-making,analyse and improve performance,and provide predictive maintenance.In some cases,it is even facilitating real time virtual or 3D collaboration across geographies.A new spatial medium is emerging as gene

108、rative AI takes centre stageFactory of the futureBOX 2Mars is combining AI with digital twins to simulate operations in over 100 of their manufacturing facilities globally.By combining AI with digital twins and IoT,Mars can use real-time data to predict and optimize production while monitoring equip

109、ment performance.These systems have enabled the introduction of robotics to increase the precision of product manufacturing and offset labour challenges.Generative AIs“build”capability will expand over time to automatically create the 3D asset,environment,sound and animation outputs guided by human-

110、driven craft expertise.Generative AIs recent popularity has increased demand for better experiences.The creation of virtual embodied agents AI-driven chatbots in humanoid-presenting avatars that draw,talk and gesture the way people do will increase the demand for augmented and virtual reality experi

111、ence layers tailored to an organizations needs.According to a recent study by Accenture,generative AI has enormous economic potential.An additional$10.3 trillion in economic value could be created by 2038 when organizations adopt generative AI responsibly at scale,in ways that place people and innov

112、ation first and foremost.12 Industry experts foresee AI as a significant enabler of the industrial metaverse,with its potential to elevate other enabling technologies to new heights.1096%of executives believe AI agent ecosystems represent a significant opportunity for their organization.11Navigating

113、 the Industrial Metaverse:A Blueprint for Future Innovations13In addition to digital twins and generative AI,which form its core components,the industrial metaverse is powered by a multi-layered technology stack,beginning with hardware infrastructure encompassing connectivity and computing.The softw

114、are infrastructure layer incorporates AI,development tools and distributed ledger technologies like blockchain,dependent on the underlying hardware.Industrial systems further include robotics,diverse sensors and actuators(IoT),laying the groundwork for an industrial metaverse platform.Atop these lay

115、ers,the interaction layer,featuring input/output(XR)devices,serves as the user interface.Additional enabling technologiesInput/output(I/O)devicesHuman-machine interface(HMI)technologies enable bidirectional flow of data between humans and machines.“Output”HMIs,which pass data from machines to humans

116、,include VR/MR headsets,AR glasses,holographic projections,haptic feedback peripherals and brain-computer interfaces(BCIs).BCIs and on-body technologies are also key for“input”HMIs to pass data from humans to the machine.Industrial metaverse platformAn interoperable and open platform that combines u

117、nderlying technologies and integrates different use cases.It should be intuitively operable by humans.Explore further in the Exploring the Industrial Metaverse report.Connectivity5G/6G enables real-time interactions between machines,virtual and physical spaces,and humans,enabling real-time connectiv

118、ity through features like ultra-reliable low latency communication(URLLC)and network slicing.ComputingFlexible,ubiquitous computing in the cloud,edge and on-site offers dynamic avenues to monitor processes,compute functions and scale operations.Hardware infrastructureInteractionDigital twinsIn the f

119、uture,the industrial metaverse will ultimately be an aggregation of dozens of interconnected digital twins replicating physical,people,core business processes and supply chains.RoboticsRobotics,in combination with wider metaverse technologies,offers flexible,reliable systems for autonomous decision-

120、making.Robots bridge data and real-world actions,while intuitive human-robot collaboration creates seamless.Sensors and actuatorsRobust data integration and synchronization from physical operating technology(OT)and digital information technology(IT)domains power digital twins.loT sensors bridge the

121、physical and digital worlds by streaming OT big data into data lakes for real-time analysis with ML/AI.Industrial systemsIndustrial metaverse platformArtificial intelligenceAI enables better scaling,rendering,autonomous decision-making and more intuitive interactions processing data to run simulatio

122、ns and create immersive experiences at scale.Development toolsThese tools help developers to build an industrial metaverse and will enable precise and cost-effective virtual replication of industrial environments and easier creation and modification of virtual content and assets.Distributed ledger t

123、echnology(DLT)Blockchain and web3 enable the operative core for digital interactions,ownership and exchange by securely storing data in an interoperable network.Software infrastructureFIGURE 8Underlying technologies and capabilities of the industrial metaverseSource:Accenture;World Economic Forum,Ex

124、ploring the Industrial Metaverse:A Roadmap to the Future,2023.IoT sensors stream OT big data into data lakes for real-time analysis with ML/AI.This processed data runs simulations,providing both possible scenarios and historical insights,overlays operational digital twins,and combines with IT data f

125、or actionable insights.Generative AI will add an experiential layer here as it can create 3D assets,avatars and components for virtual worlds that will lead to immersive experiences at scale.Robots bridge data and real-world actions,while intuitive human-robot collaboration creates seamless teamwork

126、.Navigating the Industrial Metaverse:A Blueprint for Future Innovations14Real-time interactions enabled by 5G/6G are required for critical applications such as robotics and remote operations,requiring the stability and reliability of the wireless network,while 5G/6G and edge computing will help enha

127、nce productivity,human interaction and virtual collaboration in digital-first settings.XR has transformative potential in the industrial sector,providing various benefits such as improved efficiency,enhanced safety,and more effective training and design processes.XR experiences are enjoyed by humans

128、 with human-machine interface(HMI)technologies.“Output”HMIs include VR/MR headsets,AR glasses,holographic projections,haptic feedback peripherals and brain-computer interfaces(BCIs).BCIs and on-body technologies are also key for“input”HMIs to pass data from humans to the machine.Digital twins form t

129、he creative core,whereas blockchain and Web3 enable the operative core for digital interactions,ownership and exchange.Blockchain can provide safe and secure storehouses for digital twins and knowledge.Synchronized nodes ensure consistent virtual world experiences.Smart contracts enable real-time tr

130、ansactions,providing legal,transparent and compliant trusted data exchange.Non-fungible tokens(NFTs)prove existence,authenticity and ownership of metaverse assets,enabling trading of digital twins and value creation throughout the asset life cycle.Building infrastructure that ensures interoperabilit

131、y is an essential building block to realizing the potential and future development of the metaverse in its entirety and in the case of the industrial metaverse,where various technologies,tools and processes will be used,interoperability will ensure that data can flow freely and accurately between di

132、fferent components of the metaverse ecosystem.This will facilitate efficient collaboration,data exchange and decision-making across disparate systems,ultimately enhancing productivity,innovation and competitiveness within industrial operations.Moreover,interoperability will foster open standards and

133、 ecosystems,encouraging the development of diverse and interconnected solutions that can address complex industrial challenges effectively.Together,these foundational technologies and capabilities can help derive significant value from the metaverse for the industrial sector.Autonomous robots at ind

134、ustrial sitesBOX 3Frans,Telias industrial robodog,is a mobile robot for diverse industries.It collects and analyses data,performs 3D modelling,gas and thermal imaging,monitors progress,detects hazards and aids in tasks.It operates in hazardous environments and creates 3D models for a metaverse,enabl

135、ing remote collaboration.13Navigating the Industrial Metaverse:A Blueprint for Future Innovations15Metaverse technologies are innovating processes for consumers,the workforce and enterprise,helping to accelerate the evolution of the internet in experience and infrastructure.The world is also enterin

136、g a point of convergence,with huge opportunities lying at the confluence of these technologies which will help to realize the full potential of the industrial metaverse.For example,generative AI can accelerate the uptake of spatial learning experiences by making them more intuitive,conversational an

137、d context-aware.Similarly,spatial computing can help generative AI assume a digital identity to embody its potential in an immersive,engaging and lifelike manner with humanoids and virtual avatars.Early signs of industrial players combining these technologies together are already evident,multiplying

138、 their impact and value creation.Companies that prioritize one over the other,such as moving investments away from spatial computing,Web3 and blockchain in favour of generative AI,risk losing out on the powerful value creation that their synergies have to offer in the long term.Human by design is a

139、pivotal shift in the relationship between humans and technology.Designing technology to enhance rather than alter human qualities fosters greater productivity,connectivity and accessibility.This approach not only addresses concerns about technologys impact on peoples lives but also unlocks greater p

140、otential for innovation and value creation across industries.Through intuitive design and human-like intelligence,technology becomes more accessible,making it easier for individuals to interact with and benefit from it.As technology becomes more human-centred,it has the potential to revolutionize va

141、rious aspects of life,from work to healthcare,and to empower individuals to contribute to the digital revolution in unprecedented ways.Ultimately,embracing human by design philosophy ensures that technology serves humanitys needs and aspirations,paving the way for a more inclusive and empowered digi

142、tal future.The industrial metaverse is providing companies with new ways to immerse,experience and collaborate across the industrial value chain:Immerse:more natural and intuitive ways to interact with data across the value chain with the ability to immerse in digital twins for better contextualizat

143、ion(e.g.size/scale),allowing people to sense contextualized data rather than having to attempt to make sense of the data itself.Experience:ability to simulate near-realistic situations to develop soft skills and technical skills(e.g.emergency preparedness),virtual prototypes and 3D worlds to experie

144、nce solutions prior to the build phase,to learn by trying rather than learning to try.Collaborate:closer to real-life engagements with people and assets that allow those involved to collaborate virtually and more effectively,unbound by geography or physical limitations,accelerating the entire produc

145、t life cycle.Over time,the convergence of these technologies will create a seamless interface between the real and digital worlds,and the impact they could create is much larger than the sum of their parts.Companies stand to witness a multiplier effect if they can harness the combinations well.Catal

146、ysing business growth through the convergence of these emerging technologiesMetaverse inherently human by designVirtual integration for real-world efficienciesBOX 4NVIDIA Omniverse and NVIDIA AI gave BMW the chance to simulate the 31 factories in their production network.All the elements of the comp

147、lete factory model,including the associates,robots,buildings and assembly parts,can be simulated to support a wide range of AI-enabled use cases such as virtual factory planning,autonomous robots,predictive maintenance and big data analytics.These new innovations will reduce planning times,improve f

148、lexibility and precision,and,in the end,produce 30%more efficient planning processes.1543%of organizations plan to increase investments in new technologies to improve efficiency to manage through changes/disruptions in the business environment.1495%of executives believe making technology more human

149、will massively expand the opportunities of every industry.16Navigating the Industrial Metaverse:A Blueprint for Future Innovations16Industrial metaverse:why leaders should act nowThe metaverse offers an opportunity to unlock the power of the next industrial revolution.Part 1Navigating the Industrial

150、 Metaverse:A Blueprint for Future Innovations17Overall,the metaverse is estimated to be valued at around$900 billion by 2030,with virtual experiences accounting for nearly two-thirds of that number.17 The industrial metaverse,already influencing design and operation from products to entire cities,is

151、 predicted to hit$100 billion in global revenues by 2030,surpassing the combined value of the consumer metaverse($50 billion)and the enterprise metaverse($30 billion).181.1 Start of the next industrial revolutionFIGURE 9Industrial metaverse:why now?Sources:Lawton,George,“Why the industrial metaverse

152、 will eclipse the consumer one”,VentureBeat,23 December 2022,https:/ emergent industrial metaverse”,MIT Technology Review Insights in partnership with Siemens,29 March 2023,https:/ the industrial metaverse”,Deloitte,2023,https:/ industrial metaverse market by 2030$183billionglobal digital twin marke

153、t by 203192%of US manufacturing executives in a 2023 survey claim to be experimenting with metaverse use cases,with each exploring as many as six use cases on average$,billions20224202520262027202820292030020406080100120Consumer metaverse Virtual space revenue(world markets)Industrial met

154、averse Digital twin and simulation and industrial XR revenue(world markets)Enterprise metaverse Immersive collaboration and related cloud revenue(world markets)$,billions202242025202620272028202920300204060$,billions202242025202620272028202920300204060FIGURE 10Global metaverse

155、revenue projectionsSource:ABI Research.Navigating the Industrial Metaverse:A Blueprint for Future Innovations18Value in 2022:$2.2 billionValue in 2032:$27.2 billionCAGR:28.6%Value in 2022:$4.92 billionValue in 2029:$75.8 billionCAGR:47.8%Value in 2022:$6 billionValue in 2031:$80 billionCAGR:33.4%Val

156、ue in 2021:$12.9 billionValue in 2031:$24.4 billionCAGR:7.3%AutomotiveHealthcareEnergyIndustrial manufacturingFIGURE 11Global metaverse market size estimates by industrySources:“Metaverse in Automotive Market”,Allied Market Research,September 2023,https:/ in Healthcare Market:High Investments and Te

157、chnological Advancements to drive global market growth”,Maximize Market Research,2022,https:/ Investment in Energy Metaverse Estimated to Grow to Nearly$80 Billion in 2031”,Guidehouse Insights,27 July 2023,https:/ in Manufacturing Market 2022”,Market Statsville,December 2022,https:/ the Industrial M

158、etaverse:A Blueprint for Future Innovations19The industrial metaverse is already helping industries foster growth,while ensuring net positive environmental outcomes in increasingly competitive economies,by helping to:Compress transformation cycles Attract,engage and retain the workforce Build transp

159、arent and sustainable supply chains Curb the waste menace,protect the environment Transform the customer interaction experience1.2 New industrial world where the metaverse plays a pivotal roleTodays executives face an unprecedentedly complex and dynamic business landscape.Technology,consumer prefere

160、nces and climate change are driving massive structural shifts in how the world operates.Accentures Total Enterprise Reinvention research shows a 200%rise in the Global Disruption Index a composite measure that covers economic,social,geopolitical,climate,consumer and technology disruption between 201

161、7 and 2020,compared to only 4%between 2011 and 2016.The exponential rate at which industrial systems are becoming complex,coupled with the nonlinear growth in global disruptions influencing corporate trajectories,makes it imperative for businesses to expedite their transformation cycles.Compressed c

162、ycles require faster,better learning and coordination across the enterprise.Thats where the industrial metaverse comes in,transforming each business process into a virtual being in which every element can be studied and understood individually or collectively,and its impact analysed at speed.This op

163、timizes the decision-making process for employees and provides a 360-degree view to the C-suite to make tough decisions it fast-tracks informed,data-driven operational decisions,rapidly boosting efficiency and productivity.The metaverse makes it easier for the C-suite to identify performance improve

164、ments and assess their impact more rapidly and accurately.Immersive XR and digital twin learning help globally-dispersed employees collaborate,test solutions live and find better solutions faster at scale.At the same time,digital twin control towers facilitate seamless collaboration between managers

165、,operators,leadership and ecosystem players.Compress transformation cyclesEarly adopters already generating significant valueBOX 5Operational efficiencyMonitoring operations and making real-time decisions from anywhere reducing the time it takes to establish and run capital projects with immersive e

166、nvironments.Workers equipped with augmented reality experienced a 30%reduction in issue resolution time.19Shell uses AR helmets to provide field workers with remote over-the shoulder supervision by operation experts across the world.Each helmet comes with a built-in computer that is voice-controlled

167、 and equipped with a 7-inch display and a camera,allowing expert technicians to see through the eyes of a worker.Navigating the Industrial Metaverse:A Blueprint for Future Innovations20Skills shortages resulting from ageing populations have already started to become a burden for industrial growth in

168、 many nations across the world.20 Talent shortage is becoming more acute than ever,with a staggering 77%of employers worldwide struggling to find the skilled professionals they required in 2023.This represents a notable increase of 2 percentage points compared to the previous year(2022)and more than

169、 double the challenge faced in 2015 when only 38%reported difficulty in sourcing talent.21 As a result,the manufacturing industry is experiencing an uncommon labour situation.Consider the European Union(EU),where job vacancy and labour cost rates are at an all-time high,signalling serious recruitmen

170、t and retention difficulties.At the same time,labour costs in manufacturing are also at record highs(see Figure 12).Attract,engage and retain the workforce2000202023201298840.8%1.7%2.3%Manufacturing labour(EU 27.Indexed 2020=100)Manufacturing job vacancy rate(EU 27)F

171、IGURE 12EUs labour vacancy rateNote:Job vacancy rate=number of job vacancies/(number of occupied posts+number of job vacancies)x 100Source:Eurostat Labour Market Database,extracted 19 August 2023.COVID-19 popularized web conferencing and remote work.Full remote work isnt universally suitable,with so

172、me workers feeling detached;but studies show 13%remote productivity gains and 70%morale boosts.22 The metaverse can bridge these gaps as interactions become fully immersive and intuitive,offering a new frontier for employers to attract,engage and retain the workforce in ways that bridge the physical

173、 and digital divide in a hybrid work environment.Talent fairs organized in immersive spaces can attract diverse talent irrespective of geographical boundaries.Moreover,the recruitment process becomes more inclusive with avatar interactions eliminating common issues arising from unconscious bias.Virt

174、ual onboarding can help new recruits from all over the world to connect with company ethos and culture more effectively.Virtual offices in the metaverse can spur global collaboration,transcending the constraints of physical locations.They empower employees to seamlessly connect and collaborate,and f

175、oster collective growth unfettered by geographical boundaries or spatial limitations.The story of Mars“Factory of the Future”shows how leading companies are taking action,using AI,cloud,edge computing and digital twins to transform and modernize their global manufacturing operations.In addition,the

176、metaverse provides a uniqueplatform for immersive training experiences that could help upskill talent quickly.23 Training involving hazardous assets,machines and situations can be carried out without putting health and safety at risk,alleviating safety and time-to-proficiency concerns of workers.Ear

177、ly adopters already generating significant valueBOX 6Development of future workforceOnboarding and training team members from around the globe in a personalized fashion;simulating potentially hazardous situations without the need to be on-site.Training using extended reality has resulted in a 20%boo

178、st in productivity across newly trained employees.Davita reimagined their employee training by building a virtual to scale model of their dialysis machine,allowing workers to experience the machine using a VR headset.It has allowed trainees to build muscle memory of movements required to string the

179、machine,leading to greater learning retention.Navigating the Industrial Metaverse:A Blueprint for Future Innovations21In recent years,supply chains have faced multiple disruptions in the form of climate crises,geopolitical issues and economic instability.Some of these challenges continue to test the

180、 transparency,flexibility and resilience of supply chains.Businesses with deep visibility into each component of their supply chain can leverage those insights to make more strategic decisions during disruption.These advantages create opportunities to build adaptable manufacturing processes,which in

181、 turn have the potential to support mass customization of products,providing more tailored services to end-consumers.Metaverse,Web3 and blockchain technologies are advancing efforts towards sustainable supply chains.Blockchain,for instance,enables the recording of every transaction or movement of go

182、ods on an immutable and transparent ledger.This ensures that every participant in the supply chain can trace the origin and journey of products,providing visibility throughout the entire supply chain process.Similarly,with spatial computing,companies can move their command centres and control towers

183、 to virtual spaces,enhancing collaboration and reducing the need for physical interventions.Build transparent,traceable and sustainable supply chainEarly adopters already generating significant valueBOX 7Manage complex supply chainsMulti-party data sharing powered by blockchain will enable a real ti

184、me visibility engine and collaboration platform for end-to-end management to address volatile customer demand,and frequent supply disruptions.Transparent and traceable supply chains increase predictability,which has shown to increase productivity by 20%across a workforce.SAP has added blockchain tec

185、hnology to its supply chain traceability platform to aid its stakeholders in the agricultural industry,facilitating greater visibility for their products and boosting confidence in food safety.The platform allows the stakeholders to trace ingredients and products,enter requests and offerings,and ver

186、ify and execute transactions in convenient and trusted ways.Navigating the Industrial Metaverse:A Blueprint for Future Innovations22The ultimate objective of every business is to retain existing customers and attract new ones.With the industrial metaverse,businesses can significantly transform custo

187、mer interaction experiences with innovative solutions for collaboration,communication and operational efficiency.Businesses can use the metaverse to help customers configure and visualize customized product options before placing orders.This ensures that the final product meets specific requirements

188、,reducing the likelihood of errors.Moreover,companies can make better and more informed product design and market decisions even before launch with more refined insights gained from immersive environments.In B2B environments,conducting virtual inspections of facilities,machinery or infrastructure ca

189、n be especially useful for audits and compliance checks,saving time and resources compared to physical visits.Transform the customer interaction experienceEarly adopters already generating significant valueEarly adopters already generating significant valueBOX 8BOX 9Reports suggest that 2.12 billion

190、 tonnes of waste are dumped worldwide every year.24 An estimated 92 million tonnes of textiles waste25 and 350 million metric tonnes of plastic waste is generated annually.26 In the sustainable mobility market,17.6 gigawatt hours(GWh)of lithium-ion batteries reached end of life by 2021,potentially g

191、rowing to 140 GWh by 2035.27The metaverse can facilitate virtual fabrications and simulations,enabling companies to experiment with different product options digitally,resulting in more efficient use of materials and a decrease in physical waste.Moreover,the metaverse as a platform can support on-de

192、mand and customized production models,allowing companies to manage demand and supply more efficiently and sustainably,without compromising on speed and scale.The design,simulation,stress testing and operation of plants can eliminate material and time wastage associated with testing large capital pro

193、jects before commissioning them at scale.Validating the whole process virtually before projects get commissioned brings companies very close to a zero-loss launch.In an earlier publication,readers can delve deeper into the approaches and considerations required to enable a sustainable metaverse(Soci

194、al Implications of the Metaverse).Curb the waste menace and protect the environmentNew products and servicesImproving offerings through new and enhanced customer insights,enabling customization and configuration in innovative ways,delivering entirely new concepts,and driving net-new growth opportuni

195、ties.BCG found that personalizing customer offerings through metaverse technologies could improve margins by$200-400 million due to improved store traffic and customer loyalty.29Maserati wanted to design a new interactive configuration experience for clients coming into showrooms.A virtual car confi

196、gurator was built to provide customers the optionality to customize their vehicles online,before they entered a showroom.Customer experienceEnhancing customer interactions with products and services through immersive experiences,enabling new engagement methods,customization,sales and service channel

197、s.Drive sustainability across supply chainsAdvancing towards sustainability and net-zero targets through increased transparency,traceability and visibility of product flows,driving improvements across the supply chain,and enabling ethical sourcing,secure tracking and resource-efficient production.Ac

198、cording to Boston Consulting Group(BCG),retailers who streamline operations and improve their inventory management practices could improve margins by$500-700 million.28Ford has used digital ledgers to record and store information on a blockchain.Through tokenization,they can improve the traceability

199、 of their supply chain and track whether environmental or ethical concerns exist in the refineries and mines where EV battery supplies are sourced.Navigating the Industrial Metaverse:A Blueprint for Future Innovations23Unlocking the value in the industrial metaverseUnlock immediate value with the in

200、dustrial metaverse.Companies that prepare now are more likely to succeed in the future.Part 2Navigating the Industrial Metaverse:A Blueprint for Future Innovations24The industrial metaverse is delivering immediate value to organizations today in terms of financial benefits,increased sustainability a

201、nd improved efficiency,through process optimizations,scenario modelling,digital analysis,AI-enabled predictions and more.It is creating opportunities for increased revenue growth,as well as reduced operational costs from traditional improvements across the industrial value chain to improvements that

202、 are entirely unprecedented.The diversity of initiatives across industries proves there is growing interest and traction for its various use cases.2.1 Shifting gears for growth across the industrial landscapeExploring routes to value creation in the industrial metaverseClick to skip to the relevant

203、sectionCities and urban infrastructureHealthcareEnergyAutomotiveIndustrial manufacturingNavigating the Industrial Metaverse:A Blueprint for Future Innovations25Factory of the futureSiemens integrated automation,AI and IoT to develop autonomous factories that create highly efficient,adaptable and sus

204、tainable production flows with the goal of enabling real-time data-driven decision-making,predictive maintenance and seamless connections between machines and processes.Procurement Responsibly sources the raw materials used to build productsProduct design Design products and variants like constructi

205、on and mining equipment,engines,turbines and diesel electric locomotivesManufacturing Develop and manufacture high productivity equipment.Remanutacturing servicesMarketingEffective sales,advertising and marketing programs.Sales and product supportFinancial services Financing services for customers a

206、nd dealers.Equipment-related loans and leasesIndustrial metaverseImmersive supply chain network mapVirtual supplier auditsMarketplace and sourcing platformsSimulation of supply chain scenariosRisk assessment and mitigationProduct modellingVirtual prototyping and design reviewsUser testing and feedba

207、ckMaterials and texture visualizationDesign simulation and rapid iterationEquipment monitoring and controlFacilities digital twinMaintenance planningLogistics and transportation optimizationQuality control and inspectionManutacturing process simulationMetaverse experience centersVirtual campaign tes

208、tingVirtual product launchesConsumer insights and analyticsInteractive product demonstrationMarket research and testingVirtual financial ecosystemTrade finance documentationRisk assessment and modellingAssent and equipment financingReal-time finance data visualizationSmart contractsEnterprise metave

209、rseVirtual supplier engagement and onboardingAugmented workstationCross-functional collaborationAsset and industrial maintenanceCollaborative problem-solvingResource planningSales enablement sessions360-degree educational video viewVirtual trade shows and conferencesCollaborative financial planningV

210、irtual events,townhallsThe metaverse can provide powerful simulations for manufacturing:designing,simulating and testing production lines and processes;offering capabilities such as virtual prototyping,AI-generated synthetic data,safe worker training,robotics integration,digital twin creation,real-t

211、ime data integration and physics-based simulations;and using AI and machine learning for industrial automation.Industrial manufacturingImpact across the value chainAugmented collaborationMixed reality onboarding and trainingVALUE CREATION IN THE METAVERSEClick to skip to the relevant sectionNavigati

212、ng the Industrial Metaverse:A Blueprint for Future Innovations26Software-defined vehicles Renault,in partnership with Google,developed software defined vehicles a revolutionary approach to position software as the focal point of a vehicle,bringing rise to predictive maintenance,monitoring and new re

213、venue streams with upgrades and subscriptions.Design,style and engineering Aligning vehicle design and prototyping with ESG*goalsRaw material procurement Procurement of parts from OEMs*and suppliersManufacturing Develop and manufacture sustainable vehiclesLogistics and distributionTransport of the v

214、ehicles to retail outletsSales and aftermarket servicesEffective sales,advertising and marketing programmes.Sales and after-sales supportIndustrial metaverseDesign and prototype vehicles and components in virtual environmentsDigital twins of manufacturing facilitiesVirtual car clinicsInnovation labs

215、Supplier engagementSupply chain traceabilityCross-border vendor and partner managementVirtual control towerDigital factory layout designQuality assurance based on digital twinRemote simulation and optimization of factory operations3D visualizations to monitor and optimize the entire supply chainBloc

216、kchain-based “track and trace”Augmented store layoutRemote assistanceVirtual driving experienceEnterprise metaverseVirtual concept discussionsSecure and tamper-proof data inflowReal-time workforce updatesEmployee safetyVirtual partner and vendor engagementSales enablement sessionsThe metaverse can d

217、igitalize every phase of the automotive product life cycle.Advanced simulations help to optimize vehicle performance,as well as develop and test vehicle design by mimicking real-life driving conditions,leading to the development and testing of autonomous vehicles.Prototyping through simulations,XR a

218、nd AI facilitate the sustainable operation of automotive manufacturing facilities and processes,while also creating compelling virtual showroom experiences for an improved customer experience.AutomotiveImpact across the value chainAugmented collaborationConnectedworkeroperationsOnboarding and traini

219、ngVirtual eventsVALUE CREATION IN THE METAVERSE*Environmental,social and governance*Original equipment manufacturerClick to skip to the relevant sectionNavigating the Industrial Metaverse:A Blueprint for Future Innovations27Exploration and appraisal Finding commercially viable hydrocarbons trapped u

220、nderneath the Earths surfaceDevelopment Going after hydrocarbons through continuous drilling wells and facility constructionRefining and warehousing Convert crude oil into marketable products and storageStoring and transportTransport to the depot by tank truck,train,pipeline or shipTrade and retail

221、servicesMarketing activities of oil products and services,low-carbon fuels and new energies for mobilityIndustrial metaverseVisualize 3D models of reservoirs Visualize and analyse seismic data in 3DDiscover natural resources more effectively Detailed simulations of reservoir behaviour over timeSimul

222、ate drilling operations to optimize well placementRemote inspections and maintenanceDigital twins of oil rigs and wellsReal-time environment impact analysisRemote surveillance and assistanceDigital twin of the distillation facilities and processesPredictive maintenance and analysis of warehouse oper

223、ationsVirtual inspectionsVirtual product trackingSupply chain traceabilitySimulate the environmental impact of energy storage and transport activitiesSmart contracts and invoice generationVirtual audits and inspections for regulatory complianceVirtual experience centresVirtual platforms where energy

224、 producers,consumers and traders can engage in virtual energy tradingBlockchain for secure,transparent and automated billing and payment processesEnterprise metaverseIntegrate data from various sources for unified enterprise decisionsDevelop realistic training simulations,emergency response and safe

225、ty drillsSecure and tamper-proof data inflowVirtual partner and vendor engagementNew vendor onboardingProcess educationVirtual events,townhallsVirtual energy trade shows and conferencesC-suite interactions,engagement sessions with retailersThe metaverse can help energy companies simulate and plan en

226、ergy infrastructure,from power plants to distribution networks,reducing energy waste and providing resilient systems.Digital twins assist with remote monitoring and predictive maintenance to improve the efficiency of operations and reduce the need for physical on-site visits.The use of spatial compu

227、ting facilitates virtual training environments,reducing high-risk on-site training for nuclear power plants.Blockchain has a powerful role to play in tracking green energy sources from origin to consumption,making it easier to measure sustainability progress.EnergyImpact across the value chainEmploy

228、ee safety and well-being trainingEnable geographically dispersed stakeholders to engage virtually Connected and safe worker operationsOnboarding and training of workers VALUE CREATION IN THE METAVERSEUpstream digital transformation through connected workers Petrofac is using diverse worker and asset

229、 sensors,location tracking,Microsofts IoT Hub,Azure cloud and IoT edge tech to improve connections between workers and physical assets.This innovative system deploys wearable headsets to digitalize on-site instructions,autonomously recording and documenting data,leading to streamlined operations.Cli

230、ck to skip to the relevant sectionNavigating the Industrial Metaverse:A Blueprint for Future Innovations28Pre-clinical ResearchMarket and competitive intelligence,preclinical studies,drug researchClinical trialsPatient recruitment,protocol development,clinical trial and data managementProduct develo

231、pmentDrug development,quality testing and analysisManufacturing and distributionDemand planning,procurement management,packaging,distribution and logistics supportSales and marketingMarket access and HEOR*,patient support and access programs,medication services,product supportIndustrial metaverseVir

232、tual laboratories to design and test new drug compoundsDigital twin of R&D labsVirtual prototype simulation of experimentsProduct behaviour assessment and pattern analysisVisualize clinical trial process,biostatistics and statistical programmingPatient interaction with their own data and treatment p

233、lans Virtual factories to co-develop,test and analyse new drugsTest new drug composition and likely reactions via simulationsVisualize and simulate the effects of repurposed drugsImmersive equipment testing environmentDigital twin of facilities and sitesAugmented warehouse managementImmersive supply

234、 chain network mapTamper-proof logistics and supply chain automation and managementVirtual site visitsEducational sessions for front-end staff 3D visualization of drug development life cycle for sales and marketing staffVirtual support for distributors and retailersEnterprise metaverseBiological and

235、 chemical data visualization for researchersCross-border virtual research and ideationVirtual patient onboardingBlockchain-powered,tamper-proof data access and management across organization unitsTrain researchers and clinicians in various aspects of drug developmentAugmented worker operationsPartne

236、r and vendor engagement in virtual spacesSimulate regulatory inspections and auditsExperience centres for sales and delivery representativesVirtual events for sales and front-end staffBy providing health professionals with enhanced tools,support and visibility,the metaverse and Web3 technologies are

237、 helping biopharmaceutical and medtech companies solve manufacturing and device problems,bolster R&D and improve operations.Digital twins,blockchain and AI are enabling more resilient supply chains through actionable insights,while providing patients and healthcare professionals with more personaliz

238、ed experiences.HealthcareImpact across the value chainCollaborative workspaces for stakeholders to co-create solutions Onboarding and training of researchers,data scientists,front-end and other staffProtocol and regulatory framework simulationsVALUE CREATION IN THE METAVERSEBlockchain-based eZTracke

239、r Zuellig Pharma,a pharmaceutical distributor in Asia,has developed a blockchain-based platform to verify the authenticity of products,bringing greater transparency and trust across the pharmaceutical ecosystem.*Health economics and outcomes researchClick to skip to the relevant sectionNavigating th

240、e Industrial Metaverse:A Blueprint for Future Innovations29Planning and visioningPlan an interactive virtual version of a futuristic smart cityInfrastructure and connectivityBuild essential smart city infrastructure(i.e.IoT,communication networks,data centres)Data management and analysisData storage

241、 and management systems to handle data generated by sensors and devicesSmart services and applicationsDevelop and deploy smart city services and applications based on data and insights gatheredRegulatory framework and governanceEstablish a regulatory framework that supports the smart citys developme

242、ntIndustrial metaverseInteractive 3D city modellingVirtual overlay of prospective city,zoning and land use informationScenario testing and simulationsDigital twin of construction processVirtual representation of data networks,IoT devices and digital servicesSimulate and test the connectivity infrast

243、ructureData analytics platformsVirtual data visualizationDigital twin to optimize city services and operationsVirtual command centresMetaverse applications that mirror real-world smart city services:Smart traffic management Waste management solutions Predictive policing Emergency response systems Sm

244、art lighting and building management systemsTamper-proof data managementCybersecurity enablementVisualize and assess regulatory impactsVirtual compliance auditsEnterprise metaverseVirtual collaboration with city officials,urban planners,technology experts and community representativesVirtual project

245、 managementEmployee safetyCollaborative data explorationExplore data sets in a 3D virtual space and derive insightsVirtual partner and vendor engagementCollaborate with public and private sector partners and create a governance structureVirtual governance layer,including virtual town hall meetings,d

246、igital city council sessions,etc.The metaverse can accelerate planning and designing of large-scale construction projects,besides ensuring their efficient operation and monitoring.It can help reduce costs through data integration and predictive maintenance,collaboratively plan urban environments and

247、 infrastructure,and optimize strategies for traffic,energy and waste management via simulation.Simulation capabilities can also enable sustainable solutions,augment transport infrastructure,facilitate real-time tracking of people and assets,and create immersive virtual tours for smart cities.Cities

248、and urban infrastructureImpact across the value chainAugmented dashboards and reporting toolsMixed reality onboarding and trainingVirtual eventsVALUE CREATION IN THE METAVERSEConnected communities and infrastructureNEOM,a large-scale futuristic development initiative in Saudi Arabia,establishing tec

249、hnologically advanced cities through smart infrastructure and the creation of new economic sectors and industries.Through the integration of smart sensors within its urban infrastructure,using digital twins and AI for data collection and analysis.These insights will play a pivotal role in enhancing

250、municipal electronic systems,proactively maintaining infrastructure and offering real-time recommendations for sustainable improvements.Click to skip to the relevant sectionNavigating the Industrial Metaverse:A Blueprint for Future Innovations30The metaverse can facilitate scientific research by off

251、ering the ability to:simulate fluid and particle dynamics,analyse complex scientific data,create visualizations of scientific experiments,enable interdisciplinary collaboration among researchers,develop predictive AI models,facilitate data integration across systems and handle heavy workloads on clo

252、ud-based graphics processing unit(GPU)-accelerated computing servers.Good Chemistry has used AI and quantum algorithms in the cloud to run chemical simulations that are more accurate and 1,000 times faster than the current industry standard.FIGURE 13Use cases for the industrial and enterprise metave

253、rse across wider industriesScientific researchAerospaceAviationMedia and entertainmentRetail and consumer packaged goodsSelect the tabs to discover moreNavigating the Industrial Metaverse:A Blueprint for Future Innovations31The metaverse can create impact for aviation companies in many ways,such as

254、using XR to simulate air traffic scenarios,test new procedures and train air traffic controllers thereby enhancing safety and efficiency.Collaborative design and maintenance can be made more effective for a globally dispersed workforce.Conducting pre-production tests in virtual environments reduces

255、the risk of damaging expensive production aircraft and using AR headsets for guided installations helps increase operational efficiency.Airbus is using MR to design passenger cabins,thereby improving the speed of R&D by 80%.They are also using AR to provide information to operators on the manufactur

256、ing floor.FIGURE 13AerospaceMedia and entertainmentRetail and consumer packaged goodsAviationSelect the tabs to discover moreScientific researchUse cases for the industrial and enterprise metaverse across wider industriesNavigating the Industrial Metaverse:A Blueprint for Future Innovations32VR has

257、the potential to connect terrestrial and orbital workers in immersive virtual environments,unlocking the collaborative capabilities of low-orbit R&D.Using the metaverse to train astronauts allows teams to practice and refine their skills in low-riskenvironments.Onyx by J.P.Morgan tested the worlds f

258、irst bank-led tokenized value transfer in space,executed via smart contracts on a blockchain network established between satellites called Spacebridge that orbit the Earth.The solution increases the speed of receiving intraday funding,reducing operating costs by 56%.FIGURE 13AerospaceMedia and enter

259、tainmentRetail and consumer packaged goodsAviationSelect the tabs to discover moreUse cases for the industrial and enterprise metaverse across wider industriesScientific researchNavigating the Industrial Metaverse:A Blueprint for Future Innovations33The metaverse can help speed up content creation t

260、hrough real-time,cross-team collaboration across application suites for complex 3D scenes,providing a centralized repository for assets and projects.This enables photo-realistic 3D rendering of environments,generative AI for ideation,3D avatarrepresentation for immersive virtual experiences usingthe

261、 proposed standard USD file format for seamless data exchange.The Walt Disney Company is using spatial computing,digital twins,AI and IoT to enhance the filmmaking process in their StudioLAB,as well as in wider design,advertising and gaming,leading to$30,000 in savings per production.FIGURE 13Media

262、and entertainmentRetail and consumer packaged goodsAviationAerospaceSelect the tabs to discover moreUse cases for the industrial and enterprise metaverse across wider industriesScientific researchNavigating the Industrial Metaverse:A Blueprint for Future Innovations34The metaverse can transform the

263、operations of retail and consumer packaged goods companies with applications such as paperless signing of logistics documents for supply chain efficiency and digital twins for creating autonomous stores.It can also help streamline inventory management by using blockchain-based stock-keeping unit(SKU

264、)tracking,integrate blockchain platforms for“farm to fork”food traceability,and use AR/VR headsets to optimize restocking strategies,simulate floor plans and develop product demos.Amazon has collaborated with NVIDIA Omniverse to build full-scale digital twins of their warehouses to optimize warehous

265、e design and better train robot assistants.The implementation of sophisticated robot systems has yielded operating cost savings of 20%.FIGURE 13Retail and consumer packaged goodsAviationAerospaceMedia and entertainmentSelect the tabs to discover moreUse cases for the industrial and enterprise metave

266、rse across wider industriesScientific researchNavigating the Industrial Metaverse:A Blueprint for Future Innovations35To help leaders understand and break down the opportunities,the following themes represent notable shifts from todays approaches to design,collaboration,manufacturing and operations,

267、helping realize net-new value through higher operational efficiency,process improvements,increased safety and collaboration,enhanced decision-making and much more.Pioneering new routes for value creationFIGURE 14Paths to unlocking economic value across enterprise functions and industrial value chain

268、sNote:the impact on business processes(value chain)will be covered in one or more of the themes.Refer to Social Implications of the Metaverse for more detail on the metaverses impact on business processes.6 Personalized customer interaction and sales channelsThemesThe metaverse offers a new way to e

269、ngage with customers.Challenging fundamental assumptions about what the experience of industrial companies will look like in the future.Immersing customers in products,services and other offerings,completely altering the customer experience,creating new ways to engage,new levels of customization and

270、 configuration,and new forms of sales and service channels.Select value drivers Personalized interaction and configuration Remote customer care3Transparency and traceabilityThemesEnterprises that reshape how they share their data and information with customers,partners and stakeholders will develop

271、the closest relationships,enabling them to thrive in a competitive environment.Supply chain transparency and traceability,trade and transaction,and visibility of product flows are enhanced through tokenization and distributed ledger technologies(DLT),enabling ethical sourcing,secure tracking and imp

272、roved operational efficiency.Select value drivers Supply chain resiliency Transport,logistics management2 Boundless collaborationThemesThe metaverse is transforming workforce collaboration.Offering shared virtual spaces for teams across the organization to communicate,simulate and remotely execute s

273、olutions seamlessly,to deliver easier and faster joint innovation and ventures.Enhancing the product design,development and engineering process,through the metaverses ability to minimize barriers and enable interaction and collaboration across geographies,time zones and languages.Select value driver

274、s Collaborative design and development Visualized situation evaluation and remote assistance1 Talent and learningThemesImmersive technologies,in combination with AI and digital twins,are revolutionizing the training and learning experience,boosting both knowledge retention and productivity.In indust

275、ry,metaverse and AI redefine the approach to upskilling,making for safer and more cost-effective approaches to train talent.Building personalized,experiential,interactive and engaging environments for better recall,competency and overall workforce performance.Select value driversSimulated SKU and au

276、gmented experiences for accelerated skills development and worker safety5 Deployed product management(upgrade,service and repair)ThemesPhysical products will have digital twin counterparts capable of simulating their real-world capabilities,unlocking new avenues to experience,measure and analyze pro

277、ducts,places and services.This two-way relationship between the physical product and its digital twin has enabled organizations to rethink how they develop and post-manage products with remote maintenance and upgrades in mind.Select value drivers Remote support,service and upgrades Predictive mainte

278、nance and asset management4 Simulation and optimization of the enterpriseThemesIn partnership with digital twins,AI is helping to enable the simulation and optimization of internal processes across the enterprise,combining smart manufacturing,resilient and transparent supply chains,shared services a

279、nd more to form a virtual enterprise(all operations)that combines previous,current and future datasets for better simulation andanticipation.Select value drivers Simulated plants,products and operations Field orientation and navigationClick to skip to the relevant sectionNavigating the Industrial Me

280、taverse:A Blueprint for Future Innovations36The metaverse and AI both provide net-new approaches to upskilling the workforce in safer,more cost-effective environments,while building personalized and engaging toolsets.Immersive,experiential learning and interactive training boost knowledge retention,

281、competency and performance in real-life situations.“Hands-on”learning has been shown to more than double knowledge retention,with experiential methods three times more effective than traditional textbook-based learning.30XR can revolutionize soft skills training by immersing people in stressful and

282、unfamiliar environments for better mental,physical and emotional preparation.FundamentalVR,a VR platform for surgical training,introduced Haptx Gloves to simulate the touch and feel associated with surgical operations,making it possible for students and surgeons to practice surgical techniques befor

283、e moving onto a cadaver or patient.FIGURE 15Unlocking value through metaverse technologiesSources:Accenture,“Learning in the Metaverse:HR will be the champions of this new way of work”,Strivr,2022,https:/ training reimaginedBOX 10San Diego County needed to improve their process for determining eligi

284、bility for social benefits by reducing the case worker error rate.By using Avenues VRL,caseworkers were trained in a simulated environment,allowing them to experience the mental and emotional stress related to making social support decisions.Source:AccentureImpact:40%reduction in training time 31%re

285、duction in employee turnover 75%reduction in training costs Approximately 70%of trainees reported improved observation,inquiry and interpretation skills 90%of trainees indicated better preparation for their job and tasks2.2 Talent and learning41%faster resource ramp-up through use of breakdown tool

286、and VR training33%higher learning retention with VR compared to video23%reduction in onboarding time of new employeesNavigating the Industrial Metaverse:A Blueprint for Future Innovations37Remote training opportunities stimulate greater collaboration and learning among teams and functions globally.T

287、his drives a greater quality of output for industrial companies in terms of the products and services they offer,while realizing operational savings and achieving improved worker output and satisfaction.All of this will be explored further in the section on boundless collaboration.Blockchain and dec

288、entralized digital identity will help establish a reliable and standardized system for verifying employees credentials and qualifications and storing that data in a way that prevents unauthorized modifications or tampering.Tamper-proof data access ensures authenticity and integrity of information fo

289、r verification purposes,entitlements and qualification certificates,allowing employees access to specific resources and responsibilities.33,34 In addition,this capability helps organizations to instantaneously assess employees training performance and provide feedback.This has given rise to verifiab

290、le credentials in the workforce,and the capacity to verify a workers certifications and health before accessing a work site.For further details on workforce credentialing,refer to the World Economic Forums recent report Reimagining Digital ID.Field trainingVR training centreTechnical training and cr

291、edentialingBOX 11BOX 12BOX 13Honeywell launched a new version of its Immersive Field Simulator(IFS)offering,a mixed reality-based training tool that incorporates a digital twin of physical plant operations.The IFS,enables simulation of onsite environments,enabling operators to meet specific training

292、 requirements in a flexible and convenient manner.Saudi Aramco in partnership with PaleBlue developed immersive learning for their employees,simulating inspection processes and electrical and chemical field maintenance.Using VR,employees were trained in a gamified manner,creating an engaging and int

293、eractive corporate training program.CEL Electric tapped into Crediveras capabilities to issue verifiable credentials for their workforce,effectively steering clear of recruitment fraud that costs employers$600 billion annually.CEL also uses Crediveras technology solutions to verify its workforce cer

294、tifications and employee health before they enter a work site.Digital twin simulations provide enhanced access to nuanced,real-world learning in complex areas.For instance,in the medical field,immersive 3D content allows students and surgeons to access a comprehensive range of learning opportunities

295、.XR and spatial design,paired with advanced learning theory and data insights,provide workforces and students with an optimized learning experience.Platforms such as Talespin and Strivr offer collaborative tools,content and insights that help accelerate learning,upskilling and real-time feedback,boo

296、sting workforce confidence by nearly 300%.31 There is massive room for improvement an Accenture study found that 90%of executives believe their existing training models need to become more effective and efficient,while 94%of workers would stay longer at a company if it invested in their career devel

297、opment.32Immersive environments streamline recruitment and onboarding through realistic workplace scenario simulations,assessments and training.The ability to deliver seamless remote operations helps industries address challenges such as skills and labour shortages,pandemic-driven hybrid working,and

298、 the cost and safety implications of mobilizing people within complex industrial environments.Deploying remote operations significantly improves operational efficiency across design,manufacturing and production,driven by the ability to quickly upskill workers to take on more valuable tasks.38Navigat

299、ing the Industrial Metaverse:A Blueprint for Future InnovationsIndustry:PharmaceuticalsNovo Nordisk partnered with Microsoft to bring HoloLens 2 to their manufacturing facilities and provide augmented 3D instructions and guidance to onboard and train shop floor employees.The HoloLens 2 has been used

300、 to overlay physical surroundings with an interactive virtual layer,creating an MR that workers use to operate machinery,make mechanical adjustments and handle highly regulated compounds on the manufacturing floor.Connected workers have access to real-time support and assistance,resulting in greater

301、 operational efficiency,improved production and higher quality of output.Value propositionThe partnership between Novo Nordisk and Microsoft has enabled real-time field training,reducing human error,increasing worker safety and expediting employee onboarding.The platform enabled Novo Nordisk to coll

302、ect and analyse real-time data to improve manufacturing floor operations,instantaneously supporting workers with operational adjustments through AR guides and reassuring management and regulators that drug quality is maintained throughout the production process while driving greater operational effi

303、ciencies and cost savings across the production process,from machinery to worker interaction.Impact30%reduction in manager oversight using MR guides,improving worker effectiveness.75%decrease in rework,leading toannual savings of$13,680 per worker.80%savings in consumable costs associated with instr

304、uctions and training using MR.CASE STUDY 1HoloLens 2 for manufacturingSources:“HoloLens 2 helps Novo Nordisk employees see work in new ways”,Microsoft,27 June 2022,https:/ Total Economic Impact of Mixed Reality using Microsoft HoloLens 2”,Forrester Consulting,November 2021,https:/ the Industrial Met

305、averse:A Blueprint for Future Innovations39New manufacturing projects are going digital first,powered by AI,cloud and edge computing and shared virtual spaces to create one digital thread.From AI-guided machinery to digital twins providing end-to-end simulation of design,manufacturing and production

306、,these technologies foster collaboration with the human workforce and are set to revolutionize the future of factory operations.FIGURE 16Unlocking value through metaverse technologiesIn the future,factories will be much more connected,relying on a mix of technologies,from artificial intelligence,dat

307、a platforms and edge devices to the cloud,robotics and sensors.Goetz Erhardt,Europe Lead,Digital Engineering and Manufacturing,AccentureAugmenting the collaboration process enables enterprises to enhance situational awareness and improve task execution towards breaking organizational silos and boost

308、ing productivity of cross-functional teams.Enhanced project management tools provide real-time data overlays and visual instructions for better information sharing and communication,speeding up decision-making processes across teams.Creating digital twins on platforms like Nvidia Omniverse used for

309、building and operating industrial metaverse applications provides an interaction layer for virtual collaboration.Identity and access management domains enable stakeholders to collaborate on specific segments of an industrial application,aiding in training,planning,designing and engineering of produc

310、ts and services through the simulation of various scenarios.Augmented for surgical successBOX 14Accenture,Skye Group and CHRISTUS Health Excellence and Innovation Center have enabled surgeons to use Microsoft HoloLens 2 to overlay models,X-rays and CT scans over the patient,increasing operational ef

311、ficiency by eliminating the need to step away from the patient and view diagnostic images,ensuring a sterile environment is maintained.2.3 Boundless collaboration90%reduction in travel across XR enabled teams60%increase in task efficiency by on-site workers using MR40%improvement in mechanical servi

312、ce time by linking on-site mechanics with remote experts through ARSources:“Using VR to Unlock the Power of Remote Collaboration”,Harvard Business Review,2020,https:/hbr.org/sponsored/2020/10/using-vr-to-unlock-the-power-of-remote-collaboration2/,“The Total Economic Impact of Mixed Reality using Mic

313、rosoft HoloLens 2”,Forrester Consulting,November 2021,https:/ the Business Value in Augmented Reality”,Boston Consulting Group,2 October 2023,https:/ the Industrial Metaverse:A Blueprint for Future Innovations40Additionally,it has empowered automotive,consumer packaged goods and architecture industr

314、ies,among others,to deliver digital-first factories,streamline operations of warehouses and entire production lines to the designing,planning,operating and monitoring of large-scale sites in real time,as seen in recent collaborations with BMW,PepsiCo and architectural firm Woods Bagot.As advancement

315、s in AI start to hit the factory floor,the industrial manufacturing process could change and evolve further.Conversational systems such as OpenAIs ChatGPT are likely to be integrated into robotics,enabling more sophisticated,emotionally intelligent machines and enhancing collaboration through faster

316、 decision-making.The use of augmented and virtual reality,in combination with robotics,creates spaces,experiences and workflows that make for more flexible,productive and enjoyable working environments while reducing costs and improving quality of work.This can be particularly useful when it is not

317、possible or practical to physically visit a location or engage in a particular activity in the real world.It brings employees together in simulated virtual spaces where they can work safely,remotely and in real time.Virtual prototypingBOX 16BMW is using Holo-Light solutions to accelerate the R&D of

318、new products by using AR to visualize their 3D CAD models.The AR solution enables engineers to collaborate in a physical space by simultaneously interacting with the 3D model,allowing them to adjust the design in real time.This technology facilitates collaboration from across locations,where changes

319、 are saved remotely as opposed to alterations being shared to a physical object.Industry:EnergyPetrofac developed the oil and gas industrys first(and one-of-a-kind)connected construction solution.For this,it used a variety of worker and asset sensors and location trackers as well as Microsofts loT H

320、ub,Azure cloud platform and loT edge technology.The implemented solution uses wearable headsets to digitize instructions in the engineers field of view while simultaneously capturing and documenting data in an autonomous fashion.Value propositionThe solution has boosted workforce safety,construction

321、 site performance and profitability by improving knowledge transfer and upskilling.The time to make decisions came down significantly as the solution reduced the need for coordination between onshore and offshore resources.Troubleshooting incidents saw improvements as SMEs could better guide enginee

322、rs through repairs.Impact200%improvement in workers operational efficiency3,000-hour reduction in worker backlog15%reduction in maintenance spend by embedding virtual collaboration into maintenance processesCASE STUDY 2Upstream digital transformation through connected workersSources:“Connected Worke

323、rs Deliver Ultra-Efficient Maintenance”,Petrofac,https:/ collaboration for a connected manufacturing workforce”,McKinsey&Company,5 May 2020,https:/ designBOX 15Eclipse Automation is integrating Dassault SolidWorks with Nvidia Omniverse and MS Teams to facilitate a more collaborative design and revie

324、w process with clients.This has enabled customers to interact with products during solutioning,preventing costly design changes in later development stages.Navigating the Industrial Metaverse:A Blueprint for Future Innovations41Unique identifiers generated from data and stored on a distributed ledge

325、r ensure all participants of a system have access to the same information in real time,providing greater transparency.This increased transparency with operational stakeholders results in a virtuous cycle where everyone reciprocates with trust and collaboration.To achieve these collaborative relation

326、ships,enterprises must rethink their data strategies and improve product traceability across their industrial ecosystem.Industrial companies will need to explore confidential data-sharing solutions that preserve peoples privacy even as information travels across the ecosystem.This is achieved by a u

327、nique identifier generated from the data content on a blockchain that ensures consistency throughout network nodes.These unique identifiers,called hashes,facilitate traceability,while a set of network-agreed rules validates data transactions.The industries predominantly deploying this use include ae

328、rospace,banking and healthcare.FIGURE 17Unlocking value through metaverse technologiesSource:AccentureAutomated transactionsBOX 17Saudi Aramco has deployed blockchain at its oil fields and refineries to improve performance and reconcile smart contracts,which are secure,self-executing digital contrac

329、ts that automatically execute all or parts of an agreement with a vendor once certain conditions have been fulfilled.2.4 Transparency and traceability70%elimination data duplication due to fewer silos and reduced data fragmentation50%increase in back-office efficiency through automated reconciliatio

330、n processes15%reduction in inventoryBlockchain-enabled health recordsBOX 18Anthem Blue Cross is using blockchain technology to enhance encryption of patient data and control data access and sharing.By implementing blockchain,Anthem aims to provide patients with more control over their health informa

331、tion while ensuring its security.The technology allows efficient and secure data exchange between healthcare providers,leading to improved patient care coordination and streamlined administrative processes.Multinational companies are revolutionizing supply chain management in the face of global chal

332、lenges,seeing collaborative opportunities as strategic,not purely operational.Organizations are using AI to navigate their intricate supply chains to forecast demand,manage risks and automate trade with suppliers.Companies like Unilever,Siemens and Maersk are at the forefront,employing AI to negotia

333、te contracts,analyse customs declarations and discover new suppliers in alignment with their strategic objectives.The adoption of blockchain within supply chain and data governance architectures empowers organizations to reliably track records in a tamper-proof single source of truth,as well as assuring them that raw materials are being sourced ethically and sustainably.Tamper-proof supply chains

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