1、RetailCouncil.org CANADIAN SHOPPING CENTRE STUDY2019 Sponsored by DECEMBER 2019 “ helps Suzy Shier drive traffic and sales!” Faiven T. | Marketing Coordinator | Suzy Shier Sean Snyder, President 1.416.577.7326 www.EngagementA Every retailer pays significantly for marketing opportunities through thei

2、r leases. However, 90% of retailers never take advantage of the benefits of these investments. Every shopping center promotes their retailers marketing campaigns to millions of consumers to drive traffic and sales to their retailers. Engagement Agents helps retailers drive more traffic and sales, wh

3、ile saving money, time and resources by making it easy to take advantage of their already-paid-for marketing dollars! Learn more at www.EngagementA. Also, read our article on page 25 of this Study! Retail Council of Canada 2019. All rights reserved. Information in this study is collected from indust

4、ry data and from noted participants. Retail Council of Canada, to the fullest extent permitted by law, makes no warranty (express, implied or otherwise) or assumes any legal liability or responsibility for the accuracy, completeness, reliability of this information. Some opinions in this report are

5、based on current market trends and may be subject to change. CANADIAN SHOPPING CENTRE STUDY2019 Table of Contents 1. Introduction .1 2. Executive Summary .3 3. Top 30 Shopping Centres in Canada by Sales Per Square Foot .5 3a. Comparison: 2019 Canadian Shopping Centre Productivity Annual Sales per Sq

6、uare Foot vs. 2018 and 2017 .8 3b. Profile Updates on Canadas Top 10 Most Productive Shopping Centres .11 4. Top 10 Busiest Shopping Centres in Canada vs. USA by Annual Visitor Count .23 5. Making Mall Marketing More Effective .25 6. Looking Ahead: Canadian Shopping Centres of the Future .29 7. Conc

7、lusion .45 1 Retail Council of Canada and Engagement Agents are pleased to bring you the fourth edition of the Canadian Shopping Centre Study. Not only are Canadas top malls continuing to make substantial capital investments to meet consumers hunger for retail innovation, enterprising landlords are

8、also looking at unprecedented ways to add value and expand productivity, through impressive mall renovations and increasingly with easily accessible and integrated “live, work, play and shop” developments. This years study consolidates year-over-year information on Canadas top 30 shopping centres (2

9、017 to 2019), ranks the 10 busiest centres, and provides an overview of notable future development projects across Canada. There is no question that these developments will dramatically transform the Canadian shopping centre landscape over the next 5, 10 and 20+ years. As The Voice of Retail in Cana

10、da, Retail Council of Canada advocates passionately to keep retailers in Canada strong. The new and exciting shopping centre developments will create amazing opportunities for retailers to play even more important roles in communities across Canada. To download this years report or access previous y

11、ears issues of the Canadian Shopping Centre Study, please visit RetailCouncil.org/research. Members can also take advantage of a full library of other retail industry resources. Membership information can be found at RetailCouncil.org/join-today. Thank you to all who have contributed to this study.

12、What an exciting time for retail in Canada! Kind regards, Diane J. Brisebois President and CEO, RETAIL COUNCIL OF CANADA Introduction About the Author Craig Patterson is a retail analyst and founder of the Canadian retail industry news publication, Retail Insider. He holds Bachelor of Commerce and B

13、achelor of Law degrees from the University of Alberta and is also a Director at the University of Alberta School of Retailing. He has been studying the retail industry for over 25 years and has a keen interest in shopping centre real estate. 1 | CANADIAN RETAILER |PHYSICAL RETAILSPECIAL EDITION CANA

14、DIAN SHOPPING CENTRE STUDY 2019 Not only are Canadas top malls continuing to make substantial capital investments to meet consumers hunger for retail innovation, enterprising landlords are also looking at unprecedented ways to add value and expand productivity, through impressive mall renovations an

15、d increasingly with easily accessible and integrated “live, work, play and shop” developments. - Diane J. Brisebois “ www.retailcouncil.org/cdnretailerPHYSICAL RETAIL |CANADIAN RETAILER | 2 CANADIAN SHOPPING CENTRE STUDY 2019 2 *1 International Council of Shopping Centres, 2019 Executive Summary Ret

16、ail Council of Canadas Canadian Shopping Centre Study 2019 analyses Canadas top 30 shopping centres based on annual sales per square foot productivity and annual visitor counts. Specific shopping centre data was collected directly from landlords while general reference data was collected from severa

17、l sources as noted. Canadian shopping centre productivity numbers were provided by landlords for non- anchor reporting commercial retail units (CRUs) for the 12 months ending June 30, 2019 This year, the study also compares Canadas top 10 busiest malls to the top 10 busiest malls in the United State

18、s and explores some of the most anticipated shopping centre redevelopment plans across Canada, regardless of their current productivity or annual visitor count rankings. Canadas shopping centres will see dramatic changes in 2020 and beyond. With 87% of Canadian adults saying they would consider resi

19、ding in “live, work, shop, play” environments1*, it is clear shopping centre owners are listening carefully to consumers desire for easier access, more simplicity, greater convenience and fabulous shopping experiences. Landlords are not only investing in superb shopping spaces, they are increasingly

20、 also adding more non-retail amenities such as destination entertainment attractions, food markets and restaurants, fitness centres, parks, offices and residential towers that are transforming their shopping centres in all- encompassing community hubs. KEY OBSERVATIONS Canadas top shopping centres c

21、ontinue to report strong sales per square foot numbers. Ongoing investment, innovation, new retail mixes and attractions at shopping malls are required to keep visitors coming back and productivity per square foot high. Despite closures, many former Target and Sears spaces in Canada have been tenant

22、ed. (Source: ChainXY, September 2019) Many existing shopping centre properties in Canada, particularly in markets where land prices have risen, are considering proposals to create mixed-use communities (residential buildings, parks, retail and food-and- beverage options). 3 | CANADIAN RETAILER |PHYS

23、ICAL RETAILSPECIAL EDITION Canadas shopping centres will see dramatic changes in 2020 and beyond. CANADIAN SHOPPING CENTRE STUDY 2019 With 87% of Canadian adults saying they would consider residing in “live, work, shop, play” environments 1* , it is clear shopping centre owners are listening careful

24、ly to consumers desire for easier access, more simplicity, greater convenience and fabulous shopping experiences. “ *1 International Council of Shopping Centres, 2019 www.retailcouncil.org/cdnretailerPHYSICAL RETAIL |CANADIAN RETAILER | 4 CANADIAN SHOPPING CENTRE STUDY 2019CANADIAN SHOPPING CENTRE S

25、TUDY 2019 3 Top 30 Shopping Centres in Canada by Sales Per Square Foot RankShopping Centre NameCity/ProvinceProductivity* 1Yorkdale Shopping CentreToronto ON$1,964.00 2CF Pacific CentreVancouver BC$1,865.00 3CF Toronto Eaton CentreToronto ON$1,592.00 4Park RoyalWest Vancouver BC$1,342.00 5Southgate

26、CentreEdmonton AB$1,121.00 6CF Chinook Centre Calgary AB$1,119.00 7Square One Mississauga ON$1,108.00 8CF Sherway GardensToronto ON$1,099.00 9CF Richmond CentreRichmond BC$1,073.00 10Metropolis at MetrotownBurnaby BC$1,042.00 11CF Rideau CentreOttawa ON$1,020.00 12CF Fairview Mall Toronto ON$987.00

27、13Montreal Eaton CentreMontreal QC$983.00 14CF Masonville London ON$974.00 15Conestoga MallWaterloo ON$936.00 16CF Market MallCalgary AB$914.00 17Guildford Town CentreSurrey BC$906.00 18Mapleview CentreBurlington ON$882.00 19CF Polo Park Winnipeg MN$879.00 20CF MarkvilleMarkham ON$872.00 21Scarborou

28、gh Town CentreToronto ON$870.00 22Vaughan MillsVaughan ON$870.00 23CF Carrefour Laval Laval QC$858.00 24Coquitlam CentreCoquitlam BC$851.00 25Bayview Village Toronto ON$815.00 26Place Ste-Foy Quebec City QC$806.00 27Halifax Shopping Centre Halifax NS$799.00 28CF Limeridge Hamilton ON$785.00 29Mayfai

29、r VictoriaVictoria BC$783.00 30Upper Canada Mall Newmarket ON$773.00 * The 2019 Canadian Shopping Centre Study is based on 12-month data collected as of June 30, 2019 for centres with GLA exceeding 250,000 square feet in size. 5 | CANADIAN RETAILER |PHYSICAL RETAILSPECIAL EDITION CANADIAN SHOPPING C

30、ENTRE STUDY 2019 3 Retail Council of Canada Analysis For the fourth year in a row, Torontos Yorkdale Shopping Centre ranked as the most productive shopping centre in Canada with annual sales per square foot of $1964. As of June 30, 2019, 11 shopping centres in Canada had annual average sales per squ

31、are foot surpassing $1,000. Given growth projections for 2020, as many as 14 Canadian shopping centres could see their annual sales per square foot exceed $1,000. The top three most productive centres in Canada rely heavily on spending from out-of-town visitors. Vancouver/Lower Mainland has more sho

32、pping centres per capita ranking among the top 30 most productive malls in Canada. While West Edmonton Mall did not make it into the top 30 rankings, its centre run is highly productive and demonstrates the great potential for entertainment in shopping centres to drive both traffic and sales. Montre

33、al Eaton Centre, which recently saw the merger of a smaller Eaton Centre property with an adjacent Complex Les Ailes, ranked in the study for the first time; the centre now exceeds 250,000 square feet. Of the top 30 ranked shopping centres, only five do not house Apple stores. It is estimated that i

34、f Apple were to locate in those centres (Park Royal, Montreal Eaton Centre, Scarborough Town Centre, Vaughan Mills, and Bayview Village) each could see an annual per square foot sales lift in excess of $100. Apple stores are reported to be the most productive stores in the world. Tesla showrooms als

35、o generate high annual sales per square foot. (Yorkdale Shopping Centre, Park Royal, and CF Sherway Gardens currently have Tesla stores) Known retail banners such as Aritzia and Lululemon can be found in most of the top 30 ranked shopping centres. While the suburbs are typically home to major shoppi

36、ng centres, four of the top shopping centres are in downtown cores (CF Toronto Eaton Centre, CF Pacific Centre, Montreal Eaton Centre, and CF Rideau Centre). This demonstrates the continued strength of Canadas downtowns when compared to cities in the United States. www.retailcouncil.org/cdnretailerP

37、HYSICAL RETAIL |CANADIAN RETAILER | 6 Given growth projections for 2020, as many as 14 Canadian shopping centres could see their annual sales per square foot exceed $1,000. CANADIAN SHOPPING CENTRE STUDY 2019Top 30 Shopping Centres in Canada by Sales Per Square Foot 3 Many of the top centres are pla

38、nning major additions including residential and office space in the next 5, 10, and 20 years. Canadian shopping centre landlords are adding entertainment centres to existing properties to further drive traffic, recognizing the success of centres such as West Edmonton Mall. Ivanho Cambridges Vaughn M

39、ills, for example, has announced a Cirque du Soleil family entertainment centre. Oxford Properties, which will announce two more entertainment centres for 2020, already has a major entertainment complex at its Galeries de la Capitale centre in Quebec City, a Dr. Seuss experience centre at Square One

40、 in Mississauga, as well as a butterfly-themed interactive centre called bFly at Quartier DIX30 in suburban Montreal. The bFly concept is directing further shopping centre expansion, according to its real estate partner Oberfeld Snowcap. 7 | CANADIAN RETAILER |PHYSICAL RETAILSPECIAL EDITION Montreal

41、 Eaton Centre, which recently saw the merger of a smaller Eaton Centre property with an adjacent Complex Les Ailes, ranked in the study for the first time; the centre now exceeds 250,000 square feet. CANADIAN SHOPPING CENTRE STUDY 2019Top 30 Shopping Centres in Canada by Sales Per Square Foot 3 (Sou

42、rce: Retail Council of Canada Shopping Centre Study, 2019 vs 2018 and 2017) Note: Numbers above do not take into account factors such as the addition of space or replacement retailers made to a centre. Data should be interpreted accordingly. *2018 productivity numbers for Mayfair Centre in Victoria

43、BC were not available for this study. Comparison 2019 Canadian Shopping Centre Productivity Annual Sales per Square Foot vs. 2018 and 2017 201920182017 RankShopping CentreCity/ProvinceSales/sf % Change from 2018Sales /sf % Change from 2017Sales/sf 1Yorkdale Shopping CentreToronto ON$1,964.00 3.10%$1

44、,905.00 15.25%$1,653.00 2CF Pacific CentreVancouver BC$1,865.00 10.36%$1,690.00 10.39%$1,531.00 3CF Toronto Eaton CentreToronto ON$1,592.00 2.31% $1,556.00 1.83%$1,528.00 4Park Royal Shopping CentreWest Vancouver BC $1,342.00 46.83%$914.00 4.58%$874.00 5Southgate Shopping CentreEdmonton AB$1,121.00

45、-0.62% $1,128.00 -1.66%$1,147.00 6CF Chinook CentreCalgary AB$1,119.00 3.52% $1,081.00 0.56%$1,075.00 7Square One Shopping CentreMississauga ON$1,108.00 1.95% $1,086.78 2.14%$1,064.00 8CF Sherway GardensToronto ON$1,099.00 9.68% $1,002.00 2.35%$979.00 9CF Richmond CentreRichmond BC$1,073.00 1.23% $1

46、,060.00 13.13%$937.00 10Metropolis at MetrotownBurnaby BC$1,042.00 0.19% $1,040.00 0.87%$1,031.00 11CF Rideau CentreOttawa ON $1,020.00 0.29%$1,017.00 3.04%$987.00 12CF Fairview MallToronto ON$987.00 0.10% $986.00 3.14%$956.00 13Centre Eaton de MontralMontreal QC$983.00 $865.00 14CF MasonvilleLondon ON $974.00 2.96%$946.00 1.39%$933.00 15Conestoga MallWaterloo ON$936.00 -7.87% $1,016.00 10.55%$919.00 16CF Market MallCalgary AB$914.00 1.67% $899.00 1.35%$887.00 17