1、The next couple years will present you with a unique window of opportunity. The Renaissance Period emerged from the Bubonic Plague. The Roaring 20s emerged from the Spanish Flu. And now, as we emerge from a new crisis, The Roaring 20s are coming back. This is a cyclical pattern of history.When human

2、s endure a major crisis, it alters our way of living and forever changes our needs. Once we emerge, we begin making up for lost time, rethinking about what is important, and pursuing new lifestyles. Meanwhile, competitors work behind closed doors, developing new products, new services and new partne

3、rships. When the new world begins to crystalize, market leaders change, the deck gets reshuffled, and we get to experience how chaos creates both risk AND opportunity.In these time periods of rapid change, consumer trends are your secret weapon. Trends provide you with a language of clues to deciphe

4、r emerging needs, shifts in opportunity, and changes in consumer behavior. Trends become a CEO-level problem and your unique solution, because suddenly, every organization needs to evaluate if they have the right products, right markets and right services. By spending time to read this report, you a

5、re taking a first step towards understanding the new world of 2022. Decipher where the world is headed, and you will lead yourself and your team to new fields of opportunity. Lets do this!Lets Create The Future.Jeremy GutscheCEO of Trend HunterNY Times Bestselling Author & Keynote Speaker Jeremy

6、G Welcome to The New Roaring 20s10,000+ReportsCreated3.4 BillionPage View Web Platform800BrandClientsQuick ContextTrend Hunter is the worlds largest trend platform, relied on by hundreds of brands to predict and create the future. So far, weve completed 10,000 CUSTOM TREND REPORTS, which led us to t

7、he insights in this report40FestivalsHosted Copyright1. Path Dependency1. Path Dependency20102010- -19192. Crisis2. Crisis20202020- -21214. Recharting4. RechartingYour FutureYour Future3. Chaos3. Chaos1 1- -3 Years3 YearsYour Window of OpportunityPost-crisis, consumer needs evolve BY THE MINUTE. Now

8、 is your window of opportunity to filter trends, find new needs and rechart yourself on a new path. CopyrightIndustry Reportslots to filter; not customGooglerandom; what ranksTrend Sitestoo high-levelSocial Medialow level & buzzIndustry Sitesniche and newsyCustom Insightslow & expensive $Thr

9、eats & Opportunities COVID-19 Outsourcing Big Data The Cloud China Technology 3D Printing Boomers Sustainability Personalization AI Robots Genome Globalization Virtual Reality Uncertainty Influencers Lower Barriers Social Business Sustainability Augmented Reality Diversification Attention Shifts

10、 3D Printing Millennials Retail Technology Group Buying Crowd Funding Female EmpowermentTypical ResearchThe ChallengeOur world is full of opportunity, but if youre like most people, youre being tasked to do more with less, while figuring out a post-crisis world. It has become overwhelming to filter

11、all the noise and CONNECT THE DOTS CopyrightOur ProcessOver the last 15 years, we built the largest trend platform, leveraging crowd-sourcing, crowd-filtering, AI and humans to cut through the noise and FIND BETTER IDEAS, FASTERCROWD-FILTERHUMAN + AI CURATIONHumanAdvisors + AI280,000 Hunters3,500,00

12、0 Fans#1 Idea Database 440,000 IdeasCustom Insight& OpportunitiesCROWD-SOURCE3 Billion Views from230,000,000 People Copyrightin hours, so you can innovate better and fasterScope Research Filter Synthesize Ideate Deliver Now, you can do months of innovation researchThe Implication: Fast Custom Re

13、searchOur disruptive platform enables you to get fresh, data-driven custom research that is not just BETTER, it is also 20 x FASTER, for 1/10ththe PRICE CopyrightWearable TechAR/VRPhysical Digital HyperconnectivityRobots and AIImmersive MarketingMobile MarketingMillennial TargetingInfluencer Marketi

14、ngInteractive EngagementHealthcare InnovationHealth GamificationTech-Enabled HealthWellness MonitoringBoomer HealthHealthy SnackingDietary TrendsFlavor ReversalMulticultural InfluenceEmerging IngredientsSustainable MaterialsSimplicityBeverage PackagingDual-Purpose PackagingPortable PackagingFashion

15、BrandingEthical CosmeticsFashion TechSkincare InnovationPersonalizationRetail TechIn-Store DisplayShopping EvolutionPurchasingCustomer ExperienceBrand RitualsLoyalty and RewardsBrand AuthenticitySocial ResponsibilityBrand TrustDigital StrategySocial InfluencersConsumer EngagementSocial Media Marketi

16、ngBranded AppsSharing CultureSustainabilityModern FamiliesGender EvolutionOn-the-Go LifestyleGen Z LifestyleMomentary MktgTeen RetailDigital NativesContent CreationMillennial ParentsGen Y LifestyleMaker CultureDigital LearningMedia ConsumptionTop Uses1. Validate2. Explore3. Inspire4. Monitor5. Track

17、6. Anticipate7. PrepareNext Step: Get Custom ReportsEnjoy this sample report, but if you want CUSTOM RESEARCH, lets chat topics! Copyright9Report Walkthroughs & Facilitated BrainstormsMonthly Topics Calli. High-Level InsightsKey opportunities, tied to megatrends w/ hyperlinked examplesii. Market

18、 & Case Studies Must-see examples, competitor dynamics and moreiii. Workshop QuestionsThought-provoking questions to tie it all back to your brand Do you have any upcoming projects or presentations? What is the purpose / goal / desired breadth vs depth? Is this a new curiosity? Time-crunched rus

19、h? CEO meeting?Fast, Custom Research in as Little as 24 HoursI dont need to spend hours searching in Google anymore. Trend Hunter has a lot of insight that I wasnt able to find anywhere else!“Our Typical ProcessYou get paired with a dedicated advisor, and we research for you CopyrightThe best event

20、Ive ever attendedbest event Ive ever attended, and we go to motorcycle races. Head of R&DFuture Festival is a concentrated dose of inspiration and insights. This event is a is a mustmust- -attendattend! Brand ManagerUndoubtedly the most meaningful most meaningful conference conference Ive ever a

21、ttended. VP of SalesLets Network Again! Our Future Festivals are BACK, starting in November 2021. Join us in NYC, LA, Chicago, Atlanta, Minneapolis, Toronto: FutureFCopyright All Rights Reserved2021 Axiom Award WinnerCreate the Future is a tactical guidebook for disruptive thinking, innovation, and

22、change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The 360-page bestseller is loaded with the same tactics, tools and frameworks that Gutsches team uses to accelerate 700 of the worlds most powerful brands, billionaires, CEOs and NASA.11Are y

23、ou ready for the chaos ahead? Join 50,000 smart people like you, learning how to innovate through chaos and find better ideas, faster, with our award-winning double-book: Create The FutureLast Note: Learn to Innovate Through Chaos CopyrightFast Custom ResearchFast Custom Research Dedicated Advisors

24、Custom Reports (20 x faster) Monthly 1:1 Walkthroughs and BrainstormingKeynotes & WorkshopsKeynotes & Workshops Trend Presentations Innovation Workshops Speaker SeriesEvents & ToolsEvents & Tools Future Festivals Innovation Assessment & Tools #1 Trend Dashboard & LibraryIf yo

25、u want us to help you win in 2022, contact us: AdvisoryTrendHContact Info & ServicesCopyright All Rights Reserved13Table of ContentsReading Instructions13Tech Insights14Business & Marketing Insights40Food & Beverage Insights63Retail Insights84Eco Insights105Art & Design189Social Good

26、 Insights126Fashion & Cosmetics Insights147Health & Wellness Insights168Culture Insights210Reading Instructions14Reading InstructionsLegendLegend (continued)ACCELERATIONCONVERGENCECYCLICALITYREDIRECTIONDIVERGENCE1. Perfecting One Thing2. Aspirational Icon3. Exaggerated Feature4. Reimagined S

27、olutionREDUCTION1. Specialization2. Fewer Layers + Efficiency3. Crowdsourcing4. Subscription1. Combining + Layering2. Adding Value3. Co-Branding + Aligning4. Physical + Digital1. Retro + Nostalgia2. Generational3. Economic + Seasonal4. Repetitive Cycles1. Refocusing 2. Reversing3. Surprising4. Gamif

28、ying1. Personalization, Customization2. Status + Belonging3. Style + Fashionizing4. Generational RebellionThe 6 Patterns of Opportunity & Top 18 MegatrendsAIWe are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence. CatalyzationBrands have take

29、n a role of accelerating the personal development of consumers.ProsumerismFrom user-generated content to maker culture, todays consumers expect professional tools & services.CurationHyper-targeted offerings, services, subscriptions and recommendations to simplify lives with better things. Simpli

30、cityIn a fast-paced, cluttered world, simplicity stands out, resulting in focused businesses & clean design.Instant EntrepreneurshipNew services make it easier than ever to conceptualize, fund, launch and companies. Co-CreationBrands, products, services and customers are increasingly co-creating

31、 an interdependent world. HybridizationLines are blurring as business models, products and services merge to create unique concepts and experiences MultisensationTech, AR, VR and interactive experiences are raising our expectations in the realms of entertainment, retail and even food. YouthfulnessTh

32、e world is becoming more playful, driven by generations not ready to grow up, including Boomers who desire a more active, enriched life. NaturalityThe desire for sustainable products, including local, organic, recyclable and pronounceable ingredients.Nostalgia Fond memories fuel a desire to bring th

33、e past into the present, especially with respect to ones formative years. ExperienceIn a world abundant with stuff, experience becomes a more important currency and life priority. GamificationThe application of game dynamics to real-world problems results in a world thats more competitive and engagi

34、ng. TribalismAllegiant groups are more readily formed around specific interests, causes and even brands. Many-to-ManyA mass proliferation of sellers and media creators has shifted the world to a many-to-many economy. PersonalizationSmall batch production technologies and more personalized media are

35、creating an expectation for personalization.AuthenticitySocial media and a resistance to traditional advertising have created a desire for authenticity and reality. Tech19Tech PrivacyoMainstream technology brands are prioritizing consumers data privacyData Control PlatformsInvisibly Lets People Lice

36、nse and Monetize Personal DataPrivacy-Boasting Smartphone CommercialsThe Apple Simple as that Commercial Highlights SafetyAnti-Tracking Smartphone AdsThe Apple Tracked Commercial Highlights Privacy on the iPhonePrivacy-Centric Technology FeaturesApples Privacy Labels Help Users Understand PoliciesTr

37、end Trend - - Data privacy and control are at the forefront of many peoples attention, and technology brands are now catering to consumers desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help en

38、sure this information is not unknowingly profited from.Insight Insight - - Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their intera

39、ctions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data.5.1ScorePopularityActivityFreshnessCopyright All Rights ReservedCatalyzation4 Featured, 36 Examples21,417 Total Cli

40、cksURL: Hunt.to/454439Tech PrivacyoMainstream technology brands are prioritizing consumers data privacyHow could your brand better ensure privacy for its customers?Overlooked Opportunity 1: Workshop QuestionWorkshop QuestionCopyright All Rights ReservedAI DeliveryoArtificial intelligence is used to

41、make delivery processes more efficientAutonomous Robot Delivery StartupsCartken is an Autonomous Delivery Company Focusing on Low-CostsScalable Supply Chain TechnologiesAttabotics Offers AI-Driven 3D Robotic Supply Chain SolutionsRobot-Powered Delivery CentersKroger is Rolling Out an Ocado-Powered C

42、ustomer Fulfilment CentreHyperlocal Logistics PlatformsThe GoKea Logistics Platform Uses Technology to Optimize DeliveryTrend Trend - - AI-enhanced delivery systems are on the rise as businesses look for tech to make operations cheaper and more efficient. Robotic delivery systems and AI-operated ful

43、fillment centers all work to prioritize cost and time-based efficiency.Insight Insight - - For businesses, the adoption of AI speaks to the growing usefulness of smart technology in helping to streamline operations. Whether for small or large-scale operations, artificial intelligence is taking some

44、of the work out supply chain management. 6.1ScorePopularityActivityFreshnessCopyright All Rights ReservedCatalyzationArtificial Intelligence4 Featured, 30 Examples34,300 Total ClicksURL: Hunt.to/454245AI DeliveryoArtificial intelligence is used to make delivery processes more efficientHow could your

45、 brand better streamline its operations?Overlooked Opportunity 2: Workshop QuestionWorkshop QuestionCopyright All Rights ReservedPsychedelic MindfulnessoWellness apps are launching with immersive and visually impactful stimuliAltered Mindset Game ExperiencesNuro is Researched-Backed, and Designed to

46、 Inspire and RelaxSelf-Guided Consciousness-Expanding AppsThe Trip App Takes You on a Visual Psychedelic StrollCalming Psychedelic App ExperiencesLumenate is a New Take on the Mindfulness AppNeuroscience-Backed Meditation AppsBrainTap Allows You to Achieve Relaxation in Just 20 MinutesTrend Trend -

47、- Over the last few years, wellness apps have become increasingly popular and now, entrepreneurs are revolutionizing the category by offering more immersive experiences for meditation and breathwork. These services embody visually psychedelic effects that are research-backed to encourage individuals

48、 to explore their consciousness and relax.Insight Insight - - Many consumers today are experiencing heightened stress levels, restlessness, and other mental health issueswhether that is due to an accelerated working environment, global civil unrest, the ongoing pandemic, among other things. In an at

49、tempt to be more conscious of their personal needs, individuals are taking charge of their health, while being more mindful of their limits and work-life balance. This is creating a demand for various accessible services that consumers can use in order to feel more relaxed and restored. 6.8ScorePopu

50、larityActivityFreshnessCopyright All Rights ReservedGamificationExperienceCatalyzation4 Featured, 30 Examples26,039 Total ClicksURL: Hunt.to/451895Psychedelic MindfulnessoWellness apps are launching with immersive and visually impactful stimuliConceptualize an immersive mindfulness experience.Overlooked Opportunity 3: Workshop QuestionWorkshop QuestionCopyright All Rights ReservedMetaverse