1、1Growth Strategyof Lighting Business in JapanGrowth Strategyof Lighting Business in JapanJune.11 2017Japan Lighting Manufacturers AssociationJapan Lighting Manufacturers Association(JLMA)THINK LIGHT ForumTHINK LIGHT ForumGuangzhou international lighting exhibitionGuangzhou international lighting exh

2、ibition2Japan Lighting Manufacturers Association(JLMA)About JLMAAbout JLMAPopularization&EnlightenmentStandardization（JIS etc.)Statistical SurveyGlobal Standardization(IEC.)International Exchange ActivitiesPopularization&EnlightenmentStandardization（JIS etc.)Statistical SurveyGlobal Standardization(

3、IEC.)International Exchange ActivitiesCertification ActivitiesDomestic General ActivitiesInternational ActivitiesCertification ActivitiesDomestic General ActivitiesInternational ActivitiesCertification Services for Escape Lighting Independent Evaluation&Registration Services for LuminairesCertificat

4、ion Services for Escape Lighting Independent Evaluation&Registration Services for LuminairesJ Japan apan L Lighting ighting M Manufacturers anufacturers A Associationssociation199 Members,23 committees&91 subcommitteeshttp:/jlma.or.jp/199 Members,23 committees&91 subcommitteeshttp:/jlma.or.jp/Board

5、member of Global Lighting AssociationBoard member of Global Lighting AssociationJapan Lighting Manufacturers Association(JLMA)3About Global Lighting Association(GLA)About Global Lighting Association(GLA)GLAGLA promotes the uses of sustainable,energy efficient lighting solutions while maintaining and

6、 improving the quality of lighting.promotes the uses of sustainable,energy efficient lighting solutions while maintaining and improving the quality of lighting.4Japan Lighting Manufacturers Association(JLMA)Trend of the Luminaires Market in Japan Trend of the Luminaires Market in Japan The shipment

7、volume of the luminairesThe shipment volume of the luminaires95%in shipment,20%30%?in existing luminaires on the market95%in shipment,20%30%?in existing luminaires on the marketThe ratio of LED luminaires in 2016;The ratio of LED luminaires in 2016;(k units)(k units)5Japan Lighting Manufacturers Ass

8、ociation(JLMA)Price down of LED luminairesPrice down of LED luminairesThe trend of the average price of LED luminairesThe trend of the average price of LED luminaires?IncreaseIncreasein new entrant to LED lighting businessin new entrant to LED lighting businessIntensification of price competitivenes

9、sIntensification of price competitiveness6Japan Lighting Manufacturers Association(JLMA)Why did LED lighting spread so rapidly?Why did LED lighting spread so rapidly?Many makers have entered the LED lighting business actively since the early stage(Number of players have increased.)Keen competition b

10、y increase of new players Improvement of the energy-saving consciousness by the Great East Japan Earthquake（March 11.2011)Improvement of the efficiency of the LED packageGovernment energy saving policy Many makers have entered the LED lighting business actively since the early stage(Number of player

11、s have increased.)Keen competition by increase of new players Improvement of the energy-saving consciousness by the Great East Japan Earthquake（March 11.2011)Improvement of the efficiency of the LED packageGovernment energy saving policy Japan Lighting Manufacturers Association(JLMA)7Changes in Mark

12、et trendsChanges in Market trendsChanges in perspectives on the domestic lighting market?The Great East Japan Earthquake created a power supply shortage.This triggered the extensive uptake of LED lights,putting them in the mainstream of the lighting products market.As a result,the domestic LED light

13、s market emerged?What users expect of semiconductor lights(LEDs,organic ELs,etc.)includes highly sophisticated functions.In addition to basic functions(energy-saving,high color rendering,long service life,etc.),users also require semiconductor lights to possess a“brand/artistic value-adding function

14、 centering on quality of light and superior design of semiconductor lights and a system solution function that combines light/color control with network control.LED lights are spreading rapidly.Possible establishment of the domestic LED lights market prior to efforts to do the same overseas After th

15、e Great EarthquakeBefore the Great EarthquakeSpread of LED lights due to their brand merits and improved system functionsSpread of LED lights due to their improved basic functionsJapan Lighting Manufacturers Association(JLMA)8Highefficiencydevicepopularizationpolicy(Toprunner)?Based on the revised E

16、nergy Conservation Law of 1998,Japanese government introduced energy saving standards based on the top runner system for automobiles,home appliances,etc.As of April 2017,30 appliances are targeted as specific energy consuming appliances.Specific Energy Consumption EquipmentSpecific Energy Consumptio

17、n Equipment1.Passenger car2.Air-conditioning3.FL luminaire and FL bulb4.Television receiver5.Copying machine6.Electronic computer7.Magnetic disk device8.Freight car9.Video tape recorder10.Electric refrigerator21.DVD recorder22.Routing equipment23.Switching equipment24.MFP25.printer26.Heat Pump Water

18、 Heater27.AC motor28.Bulb type LED lamp29.Showcase11.Electric freezer12.Stove13.Gas cooking equipment14.Gas water heater15.Oil hot water equipment16.Electric toilet seat17.Vending machine18.Transformer19.Jar rice cooker20.Microwave30.Luminaireand lampAdding in 2017Top runner system:based on energy c

19、onservation law and applicable equipmentJapan Lighting Manufacturers Association(JLMA)9LED popularization support policy for FY 2017by every Japanese MinistryProjectRequested budgetOverviewMinistry of Economy,Trade and IndustryGrant-in-aid for subsidies to promote energy-saving investment67 billion

20、yen（600 mil.US$)Provide factories and business entities with grants to assist them in procuring the funds needed for implementing energy-saving policies,including power peak adjustment and inter-business energy accommodation,which involve switching to energy-saving facilities and systems and manufac

21、turing process improvement.Grantees:All types of industries including private enterprises and corporations.Grant ratio:1/3 to Ministry of theEnvironmentProject for adopting LED lighting2 billion yen(0.2 mil.US$)(1)Provide small municipalities with grants to help them replace streetlights,etc.,with L

22、ED lights,utilizing lease contracts.Grantees:Small local public bodies,private enterprises,etc.Grant ratio:3/4 or fixed amount(as research expenses for municipalities),1/3 to 1/5(as part of installation work costs for private enterprises)(2)Provide small municipalities with grants for helping them t

23、o implementinstallation work of replacing streetlights(outdoor lights),etc.,in shopping districts with LED lights,utilizing lease contracts.Grantees:Private enterprisesGrant ratio:1/3(up to 5 million yen)(3)Concerning the replacement of low-carbon type products(LED-integrated equipment)having a CO2

24、reduction effect more thana certain amount,using PCB-based lighting equipment manufacturedbefore 1972,only when the early treatment of PCB waste generated by this is certainly confirmed.Support a part of the cost of introduction and installation of low carbon type products.Grantees:Products holdersG

25、rant ratio:Ministry of Land,Infra-structure and TransportPrograms involved in the government office building projectLED lighting equipment is scheduled to be installed in newly built government facilities for reasons of reduction of environment load.10Japan Lighting Manufacturers Association(JLMA)Tr

26、end of the Light sources Market in Japan Trend of the Light sources Market in Japan Other discharge Incandescent Halogen HID FLLED(bulb)LED(Linear)Fig.2 The shipment volume of the lampsFig.2 The shipment volume of the lamps(M units)(M units)?Increase of the thinned-out lighting Increase of the thinn

27、ed-out lighting?Prolonged life of the light sourcesProlonged life of the light sources?The spread of the luminaires integrated with LED light sourcesThe spread of the luminaires integrated with LED light sources11Japan Lighting Manufacturers Association(JLMA)In the global market,the luminaires marke

28、t is projected to expand in emerging economies following demographic growth.In the global market,the luminaires market is projected to expand in emerging economies following demographic growth.Trend of the Lighting Market&IssuesTrend of the Lighting Market&Issuesin Japanese market,the ratio of SSL l

29、uminaire shipments is forecast to reach nearly 100%by 2020.(2016:95%)But market expansion cannot expect so much in future.in Japanese market,the ratio of SSL luminaire shipments is forecast to reach nearly 100%by 2020.(2016:95%)But market expansion cannot expect so much in future.50 bn.US$85 bn.US$5

30、0 bn.US$85 bn.US$12Japan Lighting Manufacturers Association(JLMA)Summary of The Trend&Issues(Japanese lighting market)Summary of The Trend&Issues(Japanese lighting market)?Changes in business models and industrial structuresChanges in business models and industrial structures?Reduction of the lamp e

31、xchange businessReduction of the lamp exchange business(Prolonged replacement cycles)(Prolonged replacement cycles)Life time of LED integrated luminaires Life time of luminaires for IL and FL with magnetic ballastExpansion of the luminaire business?(Shortened replacement cycles)Expansion of the lumi

32、naire business?(Shortened replacement cycles)?Increase in new entrant to LED lighting businessIncrease in new entrant to LED lighting business?The spread of poor quality productsThe spread of poor quality products?Intensification of price competitivenessIntensification of price competitivenessLife t

33、ime of LED driver Life time of LED light source(more than 40000hours)(?)(?)?Saturation of the domestic LED lighting market Saturation of the domestic LED lighting market 13Japan Lighting Manufacturers Association(JLMA)Growth Strategy “Lighting Vision 2020”How to grow the lighting business?How to gro

34、w the lighting business?14Japan Lighting Manufacturers Association(JLMA)Basic Policy of “Lighting Vision 2020”by JLMABasic Policy of “Lighting Vision 2020”by JLMA3.Globalization1.Construct a new order in line with“the paradigm shift from conventional light to SSL”2.Evolution of the lighting culture&

35、contribution to the global environment3.Globalization1.Construct a new order in line with“the paradigm shift from conventional light to SSL”2.Evolution of the lighting culture&contribution to the global environment3 Priority Challenges of Lighting Vision 20203 Priority Challenges of Lighting Vision

36、202015Japan Lighting Manufacturers Association(JLMA)1-1 Reconstruct a sound market with fair and appropriate competition1-1 Reconstruct a sound market with fair and appropriate competitionStandardizationTest Lab.market surveillanceStandardizationTest Lab.market surveillanceSoundMarketSoundMarket1.Co

37、nstruct a new order in line with“the paradigm shift from conventional light to SSL”1.Construct a new order in line with“the paradigm shift from conventional light to SSL”1-1-1 Press ahead with standardization1-1-2 Foster&develop test centers and establish a third-party certification program1-1-3 Est

38、ablish a market surveillance system1-2 Addressing the lighting business structure change1-2 Addressing the lighting business structure change1-2-1 Promotion of enlightenment activity to new business player.16Japan Lighting Manufacturers Association(JLMA)2-1-2 Execute the strategy for acceleration of

39、 the SSL renewal 2-1-3 Promotion of the SSL luminaires introduction to public accommodation2.Evolution of the lighting culture&contribution to the global environment2.Evolution of the lighting culture&contribution to the global environment2-1 Contribution to the global environment by accelerating th

40、e shift to SSLin the existing luminaires on the market2-1 Contribution to the global environment by accelerating the shift to SSLin the existing luminaires on the market2-1-1 Visualize the shift to SSL in the existing luminaires on the market Market Share of SSL Luminaires;Market Share of SSL Lumina

41、ires;100%in shipment by 2020 100%in shipment by 2020&100%in existing luminaires on the market by 2030100%in existing luminaires on the market by 2030TargetTarget2-1-4 Measures against environmentally hazardous substances*Mercury *VOC(Volatile Organic Compound)*PCB(Polychlorinated Biphenyl)etc.17Japa

42、n Lighting Manufacturers Association(JLMA)The contribution to the global environment by SSLThe contribution to the global environment by SSLShift to SSL in contribution to the global environmentShift to SSL in contribution to the global environment Reduction of power consumption Reduction of power c

43、onsumption Reduction of Mercury Consumption Reduction of Mercury Consumption18Japan Lighting Manufacturers Association(JLMA)2.Evolution of the lighting culture&contribution to the global environment2.Evolution of the lighting culture&contribution to the global environment2-2Enhancement of lighting q

44、uality&lighting effect 2-2Enhancement of lighting quality&lighting effect Link to HEMS（Home Energy Management System)BEMS（Building Energy Management System)Smart City 2-2-1 Define and use a new target indicator for lighting quality improvement2-2-2 Propose and disseminate new value of lighting space

45、Humancentric lighting2-2-3 Foster intelligent lighting systems for to the smart society19Japan Lighting Manufacturers Association(JLMA)Future Direction of the Lighting BusinessFuture Direction of the Lighting BusinessDimming&color tuning technologyIoT,AI&Cloud technologyDimming&color tuning technolo

46、gyIoT,AI&Cloud technologyHuman Centric LightingHuman Centric LightingComfortable illuminated spaceVisibility/Circadian rhythm/Improved Productivity.Connected LightingConnected LightingLink to HEMS&BEMSSolid State Lighting+Lighting ControlSolid State Lighting+Lighting ControlLink to Smart CityHigh Qu

47、ality LightingHigh Quality Lighting“Big Data”“Big Data”Link to Smart City,HEMS.Link to Smart City,HEMS.20Japan Lighting Manufacturers Association(JLMA)From standalone to systemsFrom standalone to systemsFrom an emphasis on efficiency to an emphasis on qualityFrom an emphasis on efficiency to an emph

48、asis on qualityFuture Direction of the Lighting BusinessFuture Direction of the Lighting BusinessJapan Lighting Manufacturers Association(JLMA)21BusinessexpansioninhighaddedvaluefieldsFlower cultivation in a building(Tokyo)?Plant cultivation lighting?Long lasting freshness of vegetables by installin

49、g in the refrigerator?Intelligent road information/control systemand road infrastructure using LEDRefrigerator with LED lighting?Visible light communication（Japanese company website）22Japan Lighting Manufacturers Association(JLMA)Luminaire will be a Hub of the information network?Luminaire will be a

50、 Hub of the information network?Street light with camera and sensor?or Information pole with lighting?Street light with camera and sensor?or Information pole with lighting?“Big Data”“Big Data”We do not want to becomea cormorant of the cormorant fishing!We do not want to becomea cormorant of the corm

51、orant fishing!We(Lighting Industry)need to bethe fishermenand controllers for Information poles.We(Lighting Industry)need to bethe fishermenand controllers for Information poles.“Cormorant fishing”“Cormorant fishing”Japanese traditional river fishing methodJapanese traditional river fishing method23Japan Lighting Manufacturers Association(JLMA)Thank you謝 謝謝 謝