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1、Traveler Insights Report2022|Q42Expedia Group Media SolutionsEnthusiasm forTravel EnduresAs highlighted in our most recent quarterly reports,travel intent is on the rise and looks to be on a steady path with growth in some areas and in some partsof the world.What we saw as borders started opening is
2、 still holding true people continue to be eager to travel again and are willing to invest.According to our new Traveler Value Index study,nearly half(46%)of consumers globally say travel is more important to them now compared to pre-pandemic,and nearly as many(43%)are backing up that claim by upping
3、 their travel budget next year.However,the prioritization of travel may be impacted by other issues affecting consumer confidence,such as inflation,higher fuel prices,ongoing political conflicts,and natural disasters.While travelers are more conscientious and making choices based on sustainability,i
4、nclusion,and representation,these external factors,among others,are likely to drive a renewed focus on value and potentially there-emergence of deal-driven decisions.Read on for more insights into the evolving traveler behaviors and attitudes we are seeing based on our 70 petabytes of Expedia Group
5、first-party data from Q3 2022as well as our latest custom research.Connect with us any time for more specific data on your region and destination,and subscribe to our blog for more.JENNIFERAndreGlobal Vice President Expedia Group Media Solutions3Expedia Group Media SolutionsQuarterly SnapshotFollowi
6、ng multiple quarters of search growth globally,search volumes across Expedia Group branded sites in Q32022 were flat quarter-over-quarter,suggesting steady traveler interestand enthusiasm for travel.Most travelers are still planning trips inthe near term,with global share of searches in the 0-to 90-
7、day window holding steady quarter-over-quarter.However,some travelers are beginning to plan further out,with the 180+day window growing for travelers in EMEA and NORAM.Sustained Traveler Interest Travelers Open to Planning Further Out 4Expedia Group Media SolutionsTravelers are planning further out
8、fortheir holidays.Globally,searches for travel during November and December are up more than 60%year-over-year,and searches for 2023 travel are upby 65%year-over-year.Major cities like New York,London,and Singapore maintained their presence on the top 10 list of booked destinations in Q3 2022.An inc
9、reasing number of city break destinations including Boston,Berlin,and Bangkok also joined the top 10.Holiday Travel&Beyond City Breaks Growin Popularity Quarterly Snapshot5Expedia Group Media SolutionsThe industry and consumer outlookon business travel is making gains.During Q3,there was an over 10%
10、year-over-year uplift in demand from travelers with a business travel profile.New custom research also found that32%of consumers plan to take abusiness trip in the next 12 months.Evolving Business Travel Outlook Quarterly Snapshot6Expedia Group Media SolutionsSustained Traveler Enthusiasm Following
11、multiple quarters of search growth globally,Q3 2022 search volumes across the Expedia Group branded sites were flat quarter-over-quarter,following a similar pattern seen in Q2 2022.Despite a bit of volatility throughout the quarter,positive trends emerged for some regions,notably Asia Pacific(APAC).
12、During the week of September 12,search volume from APAC increased over 10%week-over-week,corresponding with the easing of entry restrictions for travel to Japan,which likely drove more searches from APAC to the destination.Domestic Search Volume Domestic search performance fluctuated throughout the
13、quarter,with the strongest week-over-week growth throughout the month of July,and particularly the weeks Quarterly Deep DiveJun-22Oct-22Oct-21Feb-22Apr-22Aug-22Dec-21Destinations Super-Regions|WoW Search%ChangeQ3|2022NORAMAPACEMEALATAMSource:Expedia Group data,Q3 2021-Q3 20227Expedia Group Media Sol
14、utionsconsumers will take at least one leisure trip in the next 12 months8 in 10Quarterly Deep Diveof July 4 and July 11,led by Latin America(LATAM)and Europe,Middle East,and Africa(EMEA).International Search VolumeAPAC saw the strongest week-over-week international search growth in Q3,with 20%growt
15、h during the weeks of August 22,September 12 and September 19.The uptick in international searches in September was likely spurred by announcements around lesseningtravel restrictions,such as those liftedor eased in Hong Kong and Japan.Growing Importance of Travel&Key InfluencesSearch volumes for 20
16、22 to-date suggest that traveler interest and enthusiasm for travel remain consistent,and recent consumer insights underscore this further.According to the new Traveler Value Index 2023 study,46%of consumers said travel is more important to them now compared to pre-pandemic.The online survey of 11,0
17、00 consumers across 11 markets,conducted by Wakefield Research between June 28 and July 18,2022,reveals that travel demand is on the rise and is expected to return to pre-pandemic levels soon.Notably,nearly 8 in 10 consumers will take at least one leisure trip in the next 12 months,and more than hal
18、f(54%)will take at least2 leisure trips.Campaign spotlightThe Abu Dhabi Department of Culture and Tourism knows the power of social media as a source of travel inspiration and worked with our in-house creative agency on an original video episode for“The Next Turn”series.In the“City of Surprises”epis
19、ode,travel shoppers are invited to join Ellie,social media influencer and ownerof The Ginger Wanderlust travel blog,on an adventure exploring Abu Dhabi.The campaign follows a“watch,explore,and book”strategy,connecting inspirational content with a shoppable experience.The video is amplified through s
20、ocial media,utilizing short trailers to hook viewers and entice them to learn more.Ellieis also sharing the content on her social channels,further expandingthe message to her trusted audience and encouraging bookings.8Expedia Group Media SolutionsQuarterly Deep DiveBut the growing demand is not just
21、 for standalone leisure travel 29%will take a bleisure trip(combining business travel with leisure travel)and 28%will take a flexcation(booking accommodation for a longer duration to mix work and play).With consumers placing increased importance on travel,they are also looking for inspiration from a
22、nd being influenced by a variety of sources,both online and offline.While friends and family(52%)and travel providers(44%)are the most popular sources of travel inspiration for consumers,social media(35%)is close behind,and outpacing more traditional outlets such as travel agents(29%),media publicat
23、ions like newspapers/magazines(26%)and entertainment,like TV and movies(25%).And its no surprise that younger generations are more influenced by social media.Approximately half of Gen Z(53%)and Millennials(48%)are influenced by social media,with social media being the No.1 and No.2 most popular sour
24、ces of travel inspiration for Gen Z and Millennials,respectively.9Expedia Group Media SolutionsQuarterly Deep DiveMost travelers are still planning trips inthe near term,with global share of searches in the 0-to 90-day window holding steady quarter-over-quarter during Q3 2022.Globally,the 0-to 21-da
25、y search window saw the largest growth,with a 10%increase in search share quarter-over-quarter.However,a historical comparison shows that Q3 2022 search share in the 91-to 180-day window is up 10%compared to Q3 2019,indicating that travelers are planning further out than even pre-pandemic.Insights f
26、rom the Traveler Value Index 2023 study further reinforce the insights from our first-party data.The survey found that 55%of consumers feel comfortable booking travel less thanGlobal Traveler Search Windows|Week over Week%Change-60 Days0-21 Days61-90 DaysQ3 2021Q4 2021Q1 2022Q2 2022Q3 202
27、222-30 DaysSource:Expedia Group data,Q3 2021-Q3 2022Travelers Open toPlanning Further Out 10Expedia Group Media SolutionsQuarterly Deep DiveDomestic Search WindowFollowing trends seen during Q2,the majority of global domestic searchesin Q3 fell within the 0-to 30-day window.EMEA domestic search shar
28、e for the0-to 30-day window increased 15%quarter-over-quarter,as continued regional instability may be causing people to look for trips in the short-term,a month in advance,compared to64%who feel comfortable bookingtravel within 3 months.On average,consumers are comfortable booking5 months in advanc
29、e,up from 4 months,according to Expedia Group research from November 2021.Despite the sustained popularity of shorter search windows,there are signs that travelers are beginning toplan further out.Regionally,travelersfrom EMEA and North America(NORAM)are looking at and planning travelfor next year,a
30、s evidenced by sharegrowth in the 180+day search window,up 25%quarter-over-quarter in EMEAand 20%in NORAM.In APAC,the strongest share growth occurred in the 91-to 180-day search window,up 10%quarter-over-quarter.Super Region Search Window Domestic vs.InternationalQ3|202231-60 Days0-21 Days61-90 Days
31、91-180 Days180+Days22-30 DaysSource:Expedia Group data,Q3 2022DomesticInternationalNORAMDomesticInternationalEMEADomesticInternationalLATAMDomesticInternationalAPAC11Expedia Group Media SolutionsQuarterly Deep Divewhile LATAM domestic search share increased 10%quarter-over-quarterin both the 0-to 30
32、-day and 91-to 80-day windows.International Search WindowGlobally,the share of travelerssearching for international destinationsin the 180+day window increasedmore than 10%quarter-over-quarter.In EMEA,international search share inthe 180+day window increased 40%quarter-over-quarter,while NORAMsaw a
33、10%increase.According to the Traveler Value Index 2023 findings,nearly half of respondents are likely to travel internationally in the next 12 months.Compared to only12%in 2020 and 35%a year ago,thisis a drastic and important shift thatpoints to international travel returningto pre-pandemic levels.T
34、his is also welcome news for many in the travel industry,including the 83%of travel professionals who said in the surveythat doing business with international travelers is a medium or high priority.quarter-over-quarter increase in search share for EMEA international searches in the 180+day window40%
35、12Expedia Group Media SolutionsQuarterly Deep DiveHoliday Travel&Beyond Following a trend seen in Q3 2021,travelers are planning ahead for the upcoming holiday 2022 season andare looking to make the most of theirtime away.Globally,Q3 searches for travel during the holiday season(November and Decembe
36、r)were up more than 60%year-over-year.This demand is particularly strong in APAC,where Q3 searches for the holiday season were up triple-digits year-over-year.With strict travel restrictions throughout many sub-regions in APAC,and some only recently lifting,the strong search growth indicates pent-up
37、 demand for holiday season travel,and an optimistic outlook for the remainder of 2022.Further bolstering the holiday season search growth,EMEA saw year-over-year growth of nearly 60%,while LATAM and NORAM were also up by double-digits year-over-year.While enthusiasm for travel is steady,consumers ar
38、e paying more attention to cost as inflation concerns continue to be top of mind.The Traveler Value Index 2023 study found that consumers value getting the lowest price most when booking a trip in the current environment.With major U.S.shopping holidays including Black Friday,Cyber Monday,In the Fal
39、l of 2020,Meli Hotels International saw an opportunity to create demand for leisure stays in the regions where borders were re-opening.To reach those looking to travel again,they worked with us to develop a digital marketing and advertising strategy that created and captured demand during Black Frid
40、ay and Cyber week.For the campaign,Meli Hotels International launched three different banners to speak to different audiences and drive momentum and consistent brand visibility during the Black Friday stages:pre-Black Friday,Black Friday,and Cyber Monday.To provide premium visibility,create conversi
41、on,and make the banner implementation more impactful,Melia supported the campaign with a dedicated Black Friday email,sent to nearly 600K customers from our Expedia US database.Overall,the campaign led to 2.9M impressions and an over 585%increase in room night demand year-over-year.Campaign spotligh
42、tQuarterly Deep Dive13Expedia Group Media Solutionsand Travel Tuesday on the horizon,its a pivotal time for travel advertisers to capture the e-commerce opportunityby targeting travel shoppers with deals this holiday season.In addition to rising searches forholiday season travel,early searchingfor t
43、ravel next year is up year-over-year.When comparing next year searchesmade in Q3 2022 to next year searchesmade in Q3 2021,we saw an almost65%increase in searches year-over-year.The rise in future travel searches for the year ahead could be because thereis less uncertainty from the pandemic,and trav
44、elers feel more confident planning further out,or they arelooking to secure a great dealahead of potential rising costs.Globally,Q3 searches for travel during the holiday season are up more than 60%year-over-year14Expedia Group Media SolutionsQuarterly Deep DiveGrowing Demand for Family Travel Our T
45、raveler Insights Report last quarter highlighted the recovery of international family travel and growing popularity of family-friendly destinations,and this trend is continuing.International family travel demand in Q3 grew by nearly 90%year-over-year,further indicating growing traveler confidence fo
46、r international travel.The top international destinations for family travel represented a broad variety of destinations from major cities and cultural capitals to beach and adventure destinations.Top International Destinations for Family Travelers|Q3 2022For NORAM TravelersNiagara Falls Cancun Londo
47、n Punta Cana Paris For EMEA TravelersLondon ParisIstanbul Copenhagen New York For LATAM TravelersOrlando Anaheim San Diego New York Madrid For APAC TravelersSingapore Tokyo Bangkok Honolulu Osaka Source:Expedia Group data,Q3 202215Expedia Group Media SolutionsQuarterly Deep DiveCity Breaks&Beach Get
48、aways Grow in Popularity Major cities and beach destinationsincluding New York,London,and Cancunmade the global top 10list of booked destinations in Q3,but were again joined by city break destinations,including Chicago,which rose in popularity comparedto Q2,and Boston,a newcomer tothe list.New York
49、and London madethe top 10 list of booked destinationsby travelers across all regions,whileParis again made the top 10 lists for travelers from APAC,EMEA,and LATAM.The rising appeal of city break destinations also occurred on regional top 10 lists of booked destinations,including Amsterdam,Copenhagen
50、,Istanbul,and a new addition,Berlin,in EMEA and Chicago and Boston,as well Top 10 Booked Destinations|Q3 2022For NORAM TravelersNew York Las Vegas Los Angeles Orlando Chicago Cancun London Boston San Francisco Miami*For EMEA TravelersLondon New York Paris Dubai Istanbul Barcelona Copenhagen Amsterda
51、m Berlin*Stockholm For LATAM TravelersMexico City New York Cancun Sao Paulo Paris Rio de Janeiro Madrid Las Vegas Orlando London For APAC TravelersTokyo Seoul Singapore London Bangkok*Sydney Paris New York Melbourne Honolulu *New Top 10 destination Source:Expedia Group data,Q3 202216Expedia Group Me
52、dia SolutionsAs border restrictions continue to lift,destinations are looking for new ways to engage and bring back international travelers.London&Partners set out to showcase the iconic and unique experiences London has to offer travelers,bringing people into the hidden gems of the vibrant city.Par
53、tnering with Media Solutions in-house creative team,the“Lets Do London”campaign focuses on the rich history,culture,and dining of the city.Multiple videos extend the campaign,as part of the“Dawn Till Dusk”video series from Expedia Group,inviting viewers in for a glimpse of London as a hub for creati
54、vity with a passion for sustainability and inclusion.Campaign spotlightQuarterly Deep Diveas newcomer Miami,in NORAM.In APAC,Bangkok entered the top 10,followingthe lifting of travel restrictions in Thailand on July 1.For travelers seeking fun in the sun or a warm weather getaway,beach destinations
55、remained a popular choice.Cancun held its spot on the top 10 list of booked destinations for travelers from LATAM and NORAM,while Sydney and Honolulu made the list for APAC travelers.Trending Countries With traveler confidence on the rise,international searches continue to increase,resulting in nota
56、ble growth during Q3.Comparing July 2022 to September 2022,searches for the U.S.from Germany increased 60%,while searches for Mexico from Canada increased 40%.Looking even further afield,searches for India from the U.S.increased 20%during the quarter.Meanwhile,intra-country searchesfor Australia inc
57、reased 20%in Q2,and New Zealand intra-country searches increased by 10%.Trending Cities Likely as a result of the lifting travel restrictions for Japan,searches for Tokyo increased 85%between July 2022 and September 2022 from travelers around the world.London,Seoul,and Phoenix also saw double-digit
58、search increases globally during Q3.17Expedia Group Media SolutionsQuarterly Deep DiveMeanwhile,in APAC,major cities throughout Japan including Kyoto,Osaka,Tokyo,and Fukuoka saw a more than 60%increase in searches during Q3.Additionally other cities throughout APAC,including Bangkok,Hong Kong,and Ku
59、ala Lumpur,saw double-digit search growth.Outside of the APAC region,London and Paris were also trending search destinations for APAC travelers.Lodging PerformanceGlobal lodging bookings for hotels and vacation rentals combined in Q3 were up by double-digits year-over-year,with APAC seeing triple-di
60、git year-over-year growth and double-digit growth quarter-over-quarter,likely driven by the relaxation of travel restrictions across many sub-regions in APAC.Q3 saw a 20%increase in stayed room nights and a 4%increase in stayed average daily rates(ADRs)year-over-year.APAC saw the strongest quarter-o
61、ver-quarter growth in stayed room nights during Q3,up by double-digits.The average length of stay for both hotels and vacation rentals was consistent quarter-over-quarter.As also seen last quarter,room night cancellation rates globally declined by double-digits compared to Q3 2019.As with prior quar
62、ters,domestic travel continued to drive the vacation rental Top 10 Vrbo-Booked Destinations|Q3 2022For NORAM TravelersPanama City Beach,Florida Kissimmee,Florida Sevierville,Tennessee*Lahaina,Hawaii Gulf Shores,Alabama Orange Beach,Alabama Kihei,Hawaii Hilton Head Island,South Carolina Destin,Florid
63、a Myrtle Beach,South Carolina For EMEA TravelersKissimmee,Florida Paris,France Albufeira,Portugal London,England Nice,France Playa Blanca,Spain*Davenport,Florida Marseille,France*Cuxhaven,Germany*Grardmer,France*For LATAM TravelersUbatuba,Brazil Guaruj,Brazil Rio de Janeiro,Brazil Cabo Frio,Brazil B
64、ertioga,Brazil Praia Grande,Brazil Kissimmee,Florida So Sebastio,Brazil*Macei,Brazil*Guarapari,Brazil*For APAC TravelersSurfers Paradise,Australia Cowes,Australia Dunsborough,Australia Queenstown,New Zealand Rye,Australia*London,England Port Douglas,Australia Noosa Heads,Australia Port Macquarie,Aus
65、tralia*Byron Bay,Australia*New Top 10 destination Source:Expedia Group data,Q3 202218Expedia Group Media SolutionsSince the first year of the pandemic,there has been an increase in demand for alternative accommodations and vacation homes,resulting in exponential growth in available rental options.Th
66、is trend inspired a recent West Virginia Department of Tourism campaign with Vrbo:“Cabin Culture.”The DMO worked with our team to create a custom landing page on Vrbo that serves as a one-stop shop for planning a cabin getaway,inspiring travelers to explore West Virginias luxurious and quaint cabins
67、,world-class outdoor recreation,and dining,as well as book a trip.Further leveraging the power of inspirational content and the role of activities and experiences in the trip planning process,the campaign includes a series of videos following two travelers as they embark on a journey to discover the
68、 Mountain State,including hiking to Harpers Ferry,riding a jet boat throughout a national park,horseback riding and more.Campaign spotlightQuarterly Deep Divecategory in Q3.Australia,Francealong with newcomers Spain and Germany,Brazil,and the U.S.maintained their rankings as the top booked countries
69、 in their respective regions on Vrbo.Among APAC travelers,destinations within Australia accounted for 7 of the top 10 booked destinations on Vrbo,along with neighboring New Zealand and a longer-haul destination,England.EMEA and LATAM travelers continued to seek out beach and countryside destinations
70、,as well as big cities,with Kissimmee,Florida making the top 10 Vrbo booked destinations for travelers from both regions.Hilton Head Island,a popular beach destination in South Carolina,moved up in the rankings for top Vrbo booked destinations list for NORAM travelers,likely driven by summer 19Exped
71、ia Group Media SolutionsQuarterly Deep Divetravel.Sevierville,Tennessee,a popular tourism spot in the state,moved into the top 10 and snagged the No.3 position,returning to the list for the first time since Q4 2021.Growth of Unique Accommodations Unique and differentiated vacation rentals are also p
72、iquing traveler interest.Year-over-year demand for Vrbo alternative stays*in Q3 was up by triple-digits,and up by more than 50%compared to Q3 2019.*Alternative Stays as Definedby Vrbo listings Cabin Chalet Farmhouse Country Houseor Chateau Lodge Barn Recreational Vehicle House Boat Castle Boat Tower
73、 Mill YachtDemand for villas on Vrbo has also seen substantial year-over-year growth,based on Q3 stays.This growth could be a post-pandemic trend,driven by more people traveling with larger groups and loved ones and seeking out unique experiences and private accommodation options.Flight Performance
74、Globally,the average ticket price inQ3 decreased significantly quarter-over-quarter,following a double-digit increase during Q2.However,year-over-year,the global average ticket price is upby double-digits another potential impact resulting from inflation led by EMEA and APAC.20Expedia Group Media So
75、lutionsFor which reasons will consumers travel for business in the next 12 months?Meet&work with customers Industry conferences&events On-site visits&monitoring Internal team meetings 16%|Hire,onboard&train new employees 17%|Manage mergers&acquisitions 17%|Other37%32%28%26%Quarterly Deep DiveEvolvin
76、g BusinessTravel Outlook As we progress toward the end of the year,the industry and consumer outlook on business travel is making gains.While there are signs pointing to the return of business travel,including consumer optimism and eagerness,business travel volume is improving,though still down comp
77、ared to 2019.During Q3,there was a 10%year-over-year uplift in demand from travelers with a business travel profile,defined as a single adult with an average length of stay less than 4 days,and a trip start day on a weekday other than Thursday or Friday.London was a top 10 booked city for business t
78、ravelers from APAC,EMEA and NORAM,while New York made the 21Expedia Group Media SolutionsAs business travel returns,destinations are starting to drive awareness of bleisure travel by encouraging longer stays around work trips.The Chandler Office of Tourism is working with our team to inspire busines
79、s travelers headed to Phoenix to extend their stay with a few fun-filled days in close-by Chandler,Arizona.Utilizing a promotional blog post,business travelers are invited to work on their golf swing,discover the desert,check out the exciting restaurants,and even bring along the family to enjoy the
80、year-round“pool season.”Campaign spotlightQuarterly Deep Divelist for travelers from APAC and NORAM,and Paris was a leading destination for travelers from APAC and EMEA.According to the U.S.Travel Association Q3 Business Travel Tracker,which surveyed business travelers and corporate executives,most
81、respondents plan to travel for business in the next 6 months,with 80%expecting to travel for internal meetings,78%for conferences,conventions or trade shows,and75%for customer,supplier or stakeholder meetings.On average,business travelers expect to take 1.8 trips per month,compared to 1.9 pre-pandem
82、ic.Our research also revealed a rise in business travel intent during the nextyear.Nearly 1 in 3 consumers(32%)plan to take a business trip in the next22Expedia Group Media SolutionsQuarterly Deep Dive12 months,including 62%of remote workers.Of those planning to take a business trip,85%are looking f
83、orwardto traveling for work.Business travelers are also making trips for a multitude of reasons,most notably to meet and work with customers(37%),attend industry events(32%),or conduct on-site visits(28%).Among those taking business trips,76%plan to take a bleisure trip and 71%plan to take a flexcat
84、ion,which demonstrates the blurring lines between work and leisure travel.As traveler decisions may soon be more budget driven as a result of current economic conditions,bleisure travel represents a strategic opportunity for travel marketers to promote deals around extended stays or use messaging th
85、at inspires travelers to make the most of their time away from home.23Expedia Group Media SolutionsLooking ForwardIndustry Accountability Our recent quarterly reports and custom research have highlighted the importance consumers place on sustainability and inclusion,and the good news is that the ind
86、ustry is listening.According to the Traveler Value Index 2023 study,74%of travel industry professionals said their organization provides information to customers on how they can be more sustainable travelers,with 29%offering a great deal of information.However,in the U.S.,only 66%of organizations re
87、ported providing this information to consumers,indicating that there is still work to be done to make sustainability information more readily available to travelers.In addition to a focus on sustainability,many organizations have already taken steps to improve inclusivity and accessibility,with even
88、 more to come.In the study,4 in 5 travel industry professionals agreed that promoting inclusivity and accessibility for all travelers is a top priority for their business in 2022.And companies are following through with this commitment;3 in 5 organizations have made changes to ensure their services
89、are inclusive and accessible,and an additional 21%have plans to do so.Evolving Traveler Expectations&Priorities Travel industry recovery and rebuilding over the past year is also driving yet another shift in traveler considerations,priorities,and expectations.Priorto the pandemic,activities and expe
90、riences were key drivers oftraveler decisions,prioritized aheadof deals and the lowest price.During the past few years,and particularly the first year of the pandemic,travelers prioritized cleanliness,health and safety protocols,and other factors that would minimize their risk of exposure.Our latest
91、 study found that enhanced cleaning is no longer a leading factor for consumers when booking accommodations a notable change from last year and they now most value the ability to get a full refund if they need to cancel(41%),atypical,low pricing(38%)and flexibility to make changes without incurring
92、a fee or penalty(33%).When ranking the most valuable features across a range of booking options,consumers almost universally place full refunds at the top.Around half of the consumers said they would never book non-refundable lodging(47%)or transportation(51%)domestically,in an effort to secure a lo
93、wer price.Even more 24Expedia Group Media SolutionsReadyto getstarted?For more specifics on our traveler data and insights,and how we can help you capture demand,reach out to your Expedia Group Media Solutions representative or Contact Us on our website.would refuse non-refundable lodging(57%)and tr
94、ansportation(59%)for international travel.Monitoring Headwinds With continued inflation on a global scale,we anticipate these impacts may be felt later this year or early into 2023.In the latest study,consumers weremost likely to cite inflation(51%)as affecting their travel plans in the next12 month
95、s.Were also seeing a shift in how people think about travel and the price they are paying as it relates to perceived value.With this,travelerswill be more closely evaluating every aspect of their travel experience tomake sure its worth their investmentand aligns with their expectations.Lingering pan
96、demic concerns also continue to influence some travel decisions,including destination types and travel experiences.Findings from the study found that consumers are most likely to choose a drivable destination close to home(33%)for their next leisure trip.This is further supported by their transporta
97、tion choices,with 62%of consumers expecting to travel by car in the next 12 months.However,more than half(51%)of consumers expect to take a flight in the next 12 months,including 64%of business travelers.Expedia Group Media Solutions is a global travel advertising platform that connects marketers wi
98、th hundreds of millions of travelers across the Expedia Group brands.With our exclusive access to 70+petabytes of Expedia Group traveler search and booking data,we offer advertisers actionable insights,sophisticated targeting,and full-funnel results reporting.Our suite of solutions includes display,
99、sponsored listings,audience extension,co-op campaigns,and custom creative campaigns all designed for our branded sites globally to add value to our travel shoppers and deliver on the objectives of our advertising partners.We bring more than 20 years of travel and media experience to help our advertising partners inspire,engage,and convert travelers for meaningful results.For more information,visit .2022 Expedia,Inc.All rights reserved.