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1、2022|AYO 500FOR500 Startup-MNC Innovation Report500 Chinese Startups Rank the Innovation of Fortune 500sA Report Analyzed and Surveyed by2022|Agility,Speed,LocalizeMore about the 511 surveyed startupsAYO N=511(2022),analyzed by Daxue Consulting Number of employees0-1017%10-5038%200+19%50-10018%100-2

2、009%15%23%24%24%35%49%Event RelatedCreativityConsultingMarketingR&DSoftware&HardwareThe main products of the respondents businessMostly Young Companies Having 10-100 Employees Providing Digital and R&D Solutions4%27%47%22%Not importantRepresent some customersRepresent half customersRepresent all cus

3、tomersImportance of the Fortune 500s as customers29%32%21%18%Less than 1 day2-3 days3-4 days4-5 daysAverage time spent serving MNC clients per weekThe startups we surveyed value their MNC clientsAYO N=511(2022),analyzed by Daxue Consulting 1%8%8%12%13%28%30%Compliance,anti-corruptionand integrityMar

4、ket insightsCo-creationCommercialization curveBeing professionalGood budgetGood brandMost valued aspects by startups when working with MNCsBelow 20%of MNC clients;26%51-80%of MNC clients;33%20-50%of MNC clients;31%AYO N=277(2022),analyzed by Daxue Consulting Startups that responded“brand”according t

5、o their percentage of MNC clients last year Over 80%of MNC clients;37%However,startups that value the brand name of MNC clients are also more likely to have more MNC clients.Startups value brand and budget of MNC clientsAYO N=511(2022),analyzed by Daxue Consulting 17%16%12%18%14%19%13%22%68%67%66%59

6、%63%55%60%42%15%16%20%19%24%23%25%29%1%3%4%3%3%7%Restaurant chainFood and drinkFashionBeauty and personal careEnergy and ChemicalPharmaceuticalEquipment and CommunicationsOthersImportance of the Fortune 500s as customers by industryExtremely important,represent all major customersVery important,acco

7、unting for more than half of the customersModerately important,there are some customersNot important,not a customer at allMNCs are regarded as important by startups from multiple industries1%2%3%4%16%16%58%OthersTo Attract investmentTo increase knowledgeTo attract talentTo generate revenueTo increas

8、e industry impactTo build impressive portfoliosand open up bigger marketsMost popular reason why startups want to collaborate with MNCsThe larger a startup is,the more eager they are to collaborate with MNCs to reach benchmarks and expand new markets.49%59%60%61%64%0-10 people50-100 peopleMore than

9、200people10-50 people100-200 peopleImportance of reaching benchmarks and open new markets according to the size of the startupStartups want to collaborate with MNCs to reach benchmarks&new marketsAYO N=511(2022),analyzed by Daxue Consulting Although pitches are the most popular way to connect with M

10、NCs,innovation activities by large enterprises seem to be preferred within science and technology-related industries and introduction by a third party within the beauty and fashion industries.Most popular way to connect with MNCs for each industry Investor referral Transport at 23%Food&Drink at 22%I

11、ntroduction by a third partyBeauty&Personal care at 23%Fashion at 22%Innovation event of large enterprisesEquipment and communication at 25%Energy and Chemical at 24%Restaurant chain at 24%Pharmaceutical at 19%17%9%17%18%18%21%OthersIndustry conferenceInnovation events of largeenterprisesIntroductio

12、n by a third partyInvestor referralPitchTop 5 most popular ways to connect with MNCs Pitches are crucial for startups to meet MNC clients,but innovation events are key for techAYO N=511(2022),analyzed by Daxue Consulting 43%27%9%6%9%6%Funding round of the respondentsSeed to Angel roundGot acquired R

13、ound D and more Round CRound BRound A13%44%44%70%73%Plays no roleExperiencesharing andguidancePublicity andEndorsementResourcesintegrationMake anintroductionWhat role do investors play in startups relationship with big enterprises?(multiple selection)Investors are often key for startups to reach MNC

14、 clientsAYO N=511(2022),analyzed by DaxueConsulting Startups find MNCs hard to reach.Thus,startups want open communication channels and a more relaxed supplier policy.When collaborating,startups wish they have a dedicated group to team up with,to really work with MNCs and not just be a regular suppl

15、ier.42%21%12%7%7%6%3%1%1%OthersDont poach talentVC/M&APay fasterJoin IPLess red tapePreparation trainingCo-create,not just relying on the startupsMore dedicationfrom the MNC on the project51%16%13%8%7%4%1%More discussionopportunitiesBetter procurement policySpecific needs&MNC infoInsightsProduct tri

16、alOpen courseOthersAYO N=266(2022),analyzed by Daxue Consulting When not collaborating,what support do startups hope to get from Fortune 500sWhen collaborating,what support do startups hope to get from Fortune 500sMNCs support before and during collaborationWhen asked about their own competitive adv

17、antages,the majority of startups said it was their professionalism that attracts MNC clients.AYO N=266(2022),analyzed by Daxue Consulting 45%46%47%53%58%63%74%Market insightsEfficiencyCost performanceThe relevance of precedent casesUnderstanding of customer needsLeading technologyProfessionalism of

18、the teamWhat do you believe are your competitive advantages in attracting Fortune 500 clients?Startups believe their professionalism and tech attract MNC clientsWhen asking startups about the biggest challenge they face when collaborating with MNCs,they all pointed out the complexity andbureaucracy

19、linked to the big size of MNCs.AYO N=266(2022),analyzed by DaxueConsulting Biggest challenge for each industry Too many proceduresEnergy&Chemical at 88%Food&Drinks at 85%Equipment&Communication at 85%Transport at 83%Beauty&Personal care at 82%Pharmaceutical at 79%Difficult for suppliers to enterRest

20、aurant chain at 85%Fashion at 84%Heavy bureaucracy is the biggest barrier for startups to collaborate with MNCs 33%41%47%49%71%72%High MNC staff turnoverBig difference in cultureDont know exact needsHard to find MNC contractsToo long to get paidHard to enter as suppliersToo many procedureBiggest cha

21、llenge faced when collaborating with Fortune 500s77%Chinese startups have high hopes for digitalisation in pharma&transportAfter the Internet,Chinese startups respondents believe that the beauty and pharma industries will be the most digitalised and innovative in the next 5 years.Pharma and transpor

22、t companies have to make great leaps in digitalization and innovation in the next 5 years.9%3%17%21%29%3%5%9%23%43%TransportFood&DrinkPharmaceuticalBeauty&personalcareInternetComparation between industries that believed to be most digitalised and innovativeCurrentAfter 5 yearsAYO N=266(2022),analyze

23、d by DaxueConsulting 5%13%62%20%UnsatisfiedPartially satisfiedRelatively satisfied Extremely satisfiedEvaluation of innovation events of largeenterprises by startupsThe most important thing a MNC can do,in the eyes of startups,is launching new products.What kind of innovation opportunities do startu

24、ps expect from Fortune 500s73%of startups expect Fortune 500 companies to launch more new products27%of startups said that Fortune 500 should focus on innovation on the business model of existing product Startups believe MNCs have room to improve when it comes to innovatingAYO N=213(2022),analyzed b

25、y Daxue Consulting AYO N=213(2022),analyzed by Daxue Consulting 1.Sanofi(赛诺菲)2.LOral(欧莱雅)3.Huawei(华为)Chosen by 5%of all respondentsChosen by 4%of all respondentsChosen by 3%of all respondents4.BMW(宝马)Chosen by 2%of all respondents5.AstraZeneca(阿斯利康)Chosen by 2%of all respondents中国银行特斯拉联合利华药明康德Nike施耐

26、德上海飞机制造有限公司美的金茂地产拜尔斯道夫三安光电中国电子科技集团青松1.Sanofi(赛诺菲)2.LOral(欧莱雅)3.Huawei(华为)Chosen by 7%of all respondentsChosen by 6%of all respondentsChosen by 6%of all respondents4.AstraZeneca(阿斯利康)Chosen by 5%of all respondentsChosen by 4%of all respondents5.Pfizer(辉瑞)AYO N=213(2022),analyzed by Daxue Consulting 联

27、合利华强生水羊国际1.Huawei(华为)3.Sanofi(赛诺菲)2.LOral(欧莱雅)Chosen by 13%of all respondentsChosen by 12%of all respondentsChosen by 10%of all respondents4.AstraZeneca(阿斯利康)Chosen by 7%of all respondents5.Unilever(联合利华)Chosen by 5%of all respondentsAYO N=213(2022),analyzed by Daxue Consulting 1.LOral(欧莱雅)2.Sanofi(

28、赛诺菲)3.Huawei(华为)Chosen by 10%of all respondentsChosen by 9%of all respondentsChosen by 5%of all respondents4.Takeda(武田制药)Chosen by 4%of all respondents5.Microsoft(微软)Chosen by 4%of all respondentsAYO N=213(2022),analyzed by Daxue Consulting We asked startups if they were to change jobs tomorrow,whic

29、h MNC they would like to go toAYO N=155(2022),analyzed by Daxue Consulting 1.LOral(欧莱雅)3.Sanofi(赛诺菲)2.Huawei(华为)Chosen by 6%of all respondentsChosen by 4%of all respondentsChosen by 4%of all respondents4.Microsoft(微软)Chosen by 3%of all respondents5.LVMHChosen by 3%of all respondents1.LOral(欧莱雅)2.San

30、ofi(赛诺菲)3.Huawei(华为)Chosen by 10%of all respondentsChosen by 9%of all respondentsChosen by 5%of all respondents4.Takeda(武田制药)Chosen by 4%of all respondents5.Microsoft(微软)Chosen by 4%of all respondentsAYO N=213(2022),analyzed by Daxue Consulting MIDEAHAIERGREEDYSONPANASONICTESLABYDPORSCHEVOLKSWAGENAU

31、DI3MSINOPECBASFDOW CHEMICALDUPONTNIKELVMHKERINGADIDASRICHEMONTLORALESTEE LAUDERUNILEVERSHISEIDOLVMHIKEADECATHLONBAILIANSUNINGWALMARTPEPSIABINBEVCOCA-COLAMARSNESTLSANOFIROCHENOVARTISTAKEDAPFIZERMCDONALDSHAIDILAOPIZZA HUTDOMINOSSTARBUCKSAYO is a digital innovation consulting firm dedicated to accompan

32、ying our clients to deploy disruptive technologies,customer-centric solutions,and inspiring campaigns that drive and influence the future WELCOME ONBOARD,INNOVATORS.Leverage Innovative Technologies to Drive New Sources of Growth.By engaging with internal and external innovators,we translate business

33、 objectives into specific metrics for innovation,and provide services to tackle market and operational User Insights SessionsDesign Sprint WorkshopsInnovation ScoutingInnovation ChallengesPoC&Scale-upTailor Innovation Strategies for MNCs We tailor innovation strategies for multinational corporations

34、 to co-create trailblazing solutions and build inclusive ecosystems with leading-edge tech firms,industry experts,and prestigious organizations.PharmaPharmaPharmaBeautyChemicalPharmaPharmaAutoAutoITBankPaymentPharmaPharma5GEnergyEducationLogisticsTPharma“Confronted with new opportunities,people tend

35、 to lose out in four ways:they dont see it coming,they turn their nose up at it,they dont understand it,or theyre too late to adapt.”-Jack Ma(Founder&Chairman of Alibaba Group)Jerome Shttps:/ Us:2022 daxue consultingALL RIGHTS RESERVED +86(21)5386 0380We guide businesses to holistic growth in China

36、and beyond 2022 daxue consultingALL RIGHTS RESERVEDOur services&methodologiesA few of our many methods which make up our four pillars of services to guide brands to growth in China35BRANDINGBrand NamingCo-Branding StrategyBrand creationMARKETING CONSULTINGConsumer persona definition Brand messaging

37、strategyBrand(re)positioningScaling-up PlanMarketing expenses optimizationMANAGEMENT CONSULTINGSales playbookMARKET RESEARCHConcept dev.&testingBrand awareness&sentiment analysisSensory ResearchBrand book developmentMarket SizingMarket Entry StrategyOpen innovation 2022 daxue consultingALL RIGHTS RESERVED400+clients for the past 10 yearsExamples of references 2022 daxue consultingALL RIGHTS RESERVEDhttps:/ https:/ UPDATED ON CHINAMARKET INSIGHTSdaxue_consulting_chinaInstagramhttps:/ release