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1、RETURN TO WORKPOST-LOCKDOWNWORKWEAR ANALYSIS/OVERVIEW01The Spring/Summer 2022 runway season has commenced,bringing practical inspiration for the modern consumer,but the question still remains:What will women(and men)really want to wear next year when offices reopen?The guidelines for traditional wor
2、kwear were already evolving pre-pandemic,with fewer restrictions on what is deemed office-appropriate.After a year-plus of elastic waistbands and oversized silhouettes,comfort continues to captivate consumers.According to a March survey from Cotton Incorporated,the number of consumers who say theyre
3、 primarily shopping for comfort increased from 63%in 2020 to 74%in 2021.As lockdowns lift and offices reopen,consumers will reemerge with comfort and movement a top priorityand their return to the office will be marked by even further adoption of business comfort attire.To meet the evolving demand o
4、f consumers,athletic brands like Lululemon and Athleta pivoted to cater to the rise of business comfortand traditional workwear brands“The guidelines for traditional workwear were already evolving pre-pandemic,with fewer restrictions on what is deemed office-appropriate.”Margaret HowellWORKWEAR ANAL
5、YSIS/OVERVIEW02like Brooks Brothers used the pandemic as an opportunity to add more casual collections into their assortment.Under the new design of Michael Bastian,who was appointed to the top creative post following SPARCs acquisition of Brooks Brothers last September.Rather than focusing on tailo
6、red clothing and dress shirts,the bulk of the assortment is centered around sportswear.Nordstrom,also known for its suits and business attire,reported a 136%increase in online searches for work clothes and has a category called“comfort work clothing”with cotton blend skirts and seersucker shift dres
7、ses.Blazers,trousers,and heels will return as wardrobe staples if the Spring/Summer 2022 runway season is any indication.However,unlike the traditional buttoned-up workwearthat came before,consumers will gravitate to soft fabrics,billowing silhouettes,and a continued appreciation for all things comf
8、ortable.Whatever the future holds for the in-office work experiencethe prevailing custom of dressing down for work will be little changed,and the comfort-first aesthetic weve come to know and love will become even more standard for the office.WHAT IS BUSINESSCASUAL?Hard to define and impossible to l
9、ive without,business casual attire has taken over the American workplace,giving comfort and ease to traditional workwear.Even before the pandemic,consumers took a comfort-first approach to business attire.Born in Silicon Valley in the early 1980s,business casual is defined by khaki pants,comfortable
10、 shoes,and button-down collared shirts.BUSINESS CASUAL03There are 123K average weekly searches for business casual,+62%to last year.Search interest fell in March 2020directly correlated with the outbreak of COVID-19.In January 2021,as businesses released their return-to-work plan,searches for busine
11、ss casual began growing at a steady rate.Our models predict this trend will continue growing over the next year.To meet the return of demand,brands and retailers are incorporating business casual pieces into their assortment.Products in the market are+12%in the last 30 days.THE RISE,FALL,AND RETURN
12、OF BUSINESS CASUAL JANUARY 2021Many companies announced that officeswere re-openingMARCH 2020States go intolockdownSEARCH VOLUMEFORECASTlinhniller04WORKWEAR FORECASTTROUSERSBLAZERSHEELSEMERGINGSATIN WIDE LEGTROUSERSSEQUIN TROUSERSPINK TROUSERSLINEN TROUSERSUTILITY TROUSERSEMERGINGFITTED BLAZERBLAZER
13、 DRESSKHAKI BLAZERSAFE BETSCORSET BLAZEROVERSIZED BLAZERLEATHER BLAZEREMERGINGLOW HEEL SANDALSBLOCK HEELLOW HEEL PUMPSKITTEN HEELS COMFORT HEELS+281%+82%+43%+41%+17%+86%+75%+36%+71%+67%+45%ZaraerinoffdutyVersace+113%+83%+62%+59%+23%Styles expected to grow over the next year.SAFE BETSSQUARE TOE HEELS
14、+278%to LY%to LY%to LYKEY ITEM EVOLUTION/SWEATPANTS vs TROUSERS0548%High rise is the top attribute of trousers in the market,representing 48%of available products.112KThere are 112K average weekly searches for sweatpants,-29%to last year.There are 161K average weekly searches for trousers,+11%to las
15、t year.161KSearch interest for sweatpants began growing in March 2020directly correlated with the outbreak of COVID-19.Searches peaked in December 2020 as trousers climbed to meet their pre-pandemic popularity.This year,wide leg silhouettes gained popularity,drawing inspiration from our preference f
16、or comfort.Looking ahead,bright colorways are emerging and luxe fabrics are starting to grow.SEARCH INTEREST COMPARISON SWEATPANTSTROUSERS604020010080SEARCH VOLUMEAVAILABLE PRODUCTFLOWYPANTSWORKPANTSDRESSPANTSWIDE LEG TROUSERSWOMENS KHAKI PANTSConsumer interest vs.accessibility,revealing untapped wh
17、ite space opportunities:KEY ITEM REINTERPRETATION/TROUSERS06For his first ever runway show,Peter Do presented his reimagination of minimalist workwear.From oversized blazers to pastel trench coats,it was the billowing wide-leg silk trouser that stole the show.Reinvented classics like these made his
18、mission of creating a new future in fashion a success.THE UPDATE:SOFT FABRICATIONSAmiriC+SeriesCoachLaPointePeter DoA symbol of women advancing in the workplace,trousers have always been an office staple.Yet as sweatpants are put away and suits are dusted off,a new type of pant is coming to play.The
19、 comfort-fist wide-leg trouser,in all styles,colors,and fabrics,is proving to be perfect balance of business and pleasure.KEY ITEM EVOLUTION/HOODIES vs BLAZERS0722%Blazers are a top market mover,with 22%of new SKUs out of stock.449KThere are 449K average weekly searches for hoodies,-10%to last year.
20、There are 552K average weekly searches for blazers,+29%to last year.552KDespite a dramatic dip in March 2020,blazers are growing at a slow and steady rate,officially outpacing hoodies in March 2021.Oversized blazers currently represent 4%of total blazers in the market.As consumers make their way bac
21、k to the office,demand for oversized blazers spike.The trend is new to market and a top market mover51%of products are new within the last 3 months and 24%of new SKUs are out of stock.SEARCH INTEREST COMPARISON HOODIEBLAZER604020010080SEARCH VOLUMEAVAILABLE PRODUCTBOYFRIENDBLAZERBLAZERDRESSOVERSIZED
22、BLAZERPLUS SIZE BLAZERDOUBLE BREASTEDConsumer interest vs.accessibility,revealing untapped white space opportunities:KEY ITEM REINTERPRETATION/BLAZERS08VetementsTom FordMichael KorsRodarteJason WuFrom the desk to dinner and everything in between,the blazer is proving to be a wardrobe staple,even wit
23、h many offices closed.From floral prints to sequins and satin,the consistent theme among the blazer adaptation is its oversized silhouette that has continued to gain popularity in a post-pandemic world.The oversized blazer is seeming to replace any remnants of a fitted silhouette.Jason Wu,one of man
24、y designers that believes that the blazer is for more than just 9 to 5,relies on his designs large shape and tie-dye print to reference,reinvent,and elevate the way we dressed in sets in the pandemic.THE UPDATE:OVERSIZED SILHOUETTEKEY ITEM EVOLUTION/SNEAKERS vs HEELS0974%Searches for low heels are u
25、p+74%to last year,and have grown+25%over the last 3 months.775KThere are 775K average weekly searches for sneakers,+6%to last year.There are 341K average weekly searches for heels,+37%to last year.341KWith 2x the searches,sneakers are more in demand than heels.However,our model shows the trend will
26、begin to stabilize or decline in 6 months,while heels are projected to continue growing over the next year.Low heels currently represent 16%of total heels in the market.The kitten heel,in particular,is expected to start growing over the next few months,an opportunity for brands as search exceeds acc
27、essibility.SEARCH INTEREST COMPARISON SNEAKERSHEELS604020010080SEARCH VOLUMEAVAILABLE PRODUCTCOMFORT HEELSDRESSSHOESCASUAL SHOESBLOCK HEELSKITTENHEELSConsumer interest vs.accessibility,revealing untapped white space opportunities:KEY ITEM REINTERPRETATION/HEELS10Armani ExchangeBurberryMM6BogdarPraba
28、l GurungGone are the days of wearing high,uncomfortable heels to the office.While working from home,consumers opted for slippers,if any shoes at all.Now with offices reopening,consumers will reinvent the past step into their cubicles with a more comfortable option finding refuge in kitten heels and
29、block heels.While stepping back into the office means swapping our pandemic slippers for work-appropriate heels,designers are making the transition easier by making low kitten heels the trend.Prabal Gurung offered a fun take on the comfort-first staple with a bright crocodile leather strappy kitten
30、heel.THE UPDATE:LOW HEELSAs companies shift to hybrid work environments,many reevaluate what it means to dress“work appropriate.”In a recent study conducted by Lululemon,81%of people said they performed better at work when dressed comfortably and 38%of millennial respondents said they would consider
31、 leaving their job if a professional dress code was enforced.As a result,brands are adjusting their assortments to cater to categories that fell in and out of favor during the pandemic.Companies like Lululemon and Athleta stand to benefit as consumers look to mix athletic-type clothing into their re
32、turn-to-work wardrobes.The pandemic accelerated both brands expansion into work attire as they recognized the need to dress professionally yet comfortably.Lululemons ABC Pants have become a staple on Wall Street,which come in different lengths and include free tailoring.On average,there are 4.5K wee
33、kly searches for Lululemon Mens Pants and 4.5K weekly searches for Lululemon Pants.Athleta designed their Fall 2021 collection with the working woman in mind.The Delancy Textured Tight,their“most versatile tight,”is both work and gym appropriate.These sophisticated new styles promise to get you“from
34、 office hours to happy hours”as they aim to make the transition from the home office to the corporate office as seamless as possible.11BRAND ANALYSIS/PIVOT TO BUSINESS COMFORTLULULEMONATHLETA743K FOLLOWER COUNT258K WEEKLY SEARCHES3.8M FOLLOWER COUNT1.3M WEEKLY SEARCHESWe help you make moreprofitable decisions.Trendalytics is a trend intelligence platform that helps you understand,validate and predict what your customers want.Get a customized working session with one of our trend experts today and find out why Trendalytics is the right choice for your business.LEARN MORE