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1、ReportMenuIntroductionWinners by ImpressionsWinners by Share of VoiceWinners by ReachWinners by EngagementTop CreatorsTop Hashtags#The popularity and allure of the worlds game is undeniable,and the reception of the 2022 World Cup has been no exception.Upon the conclusion of the group stage,FIFA anno
2、unced that the tournament has delivered record-breaking TV audience numbers across multiple global markets.In the U.S.alone,viewership peaked at 19.6M viewers on FOX during a key matchup versus England.Despite being embroiled in controversy,the 2022 World Cup is expected to continue smashing viewers
3、hip records,and ultimately claim the title of the most popular competition of all time.As such,brands who have elected to sponsor the event,and maintain a strong presence in related advertisements,stand to benefit tremendously from their involvement.In this report,we take a look at which brands are
4、currently winning the 2022 World Cup,and the influencer marketing campaigns that these brands have deployed to achieve their success.WinnersIntroductionMcDonaldsCoca-ColaWINNERS by ImpressionsMcDonaldsMcDonalds has enjoyed a prosperous World Cup thus far,with the official event sponsor capturing an
5、impressive 802.7M impressions thanks to its successful“Wanna Go to McDonalds?”campaign.The fast-food brands advertising initiative has been self-described as its“largest global campaign to date,”featuring big names like Emmy Award-winning actor Jason Sudeikis and TikTok star Khaby Lame.October-Novem
6、ber 2022Coca-Cola802.7MImpressionsCoca-Cola677.8MImpressionsA World Cup mainstay for decades,Coca-Cola remained dominant during this years competition,collecting 677.8M impressions between October and November.Contributing to the beverage giants success was its“Believing is Magic”campaign,which high
7、lighted the aura and feelings associated with supporting your nation at the worlds largest sporting event.October-November 2022Winners by Share of voiceNikeNew BalanceWINNERS by Share of VoiceNikeOctober-November 2022New BalanceYou cant have a sports tournament without Nike,and this World Cup has be
8、en no different.The sportswear giant supplied branded kits to 13 of the 32 qualified teams,featuring the Nike logo in eye-catching new designs.Among the brands partners were powerhouse football nations like England,Portugal,and France,all of which helped Nike capture the largest share-of-voice at th
9、e World Cup with 70.3k mentions.70.3kPostsNew BalanceOctober-November 2022Winnersby ReachNew Balance made a splash ahead of the World Cup,announcing the launch of new football boots the Furon v7 and Tekela v4.The boots were promoted by England stars Raheem Sterling and Bukayo Saka,as well as USA you
10、ngster Timothy Weah,in flashy ads that contributed to New Balances 23.7k brand mentions.23.7kPostsAdidasNikeWINNERS by ReachAdidasOctober-November 2022NikeAdidas amassed an impressive 10.3B reach thanks to its star-studded“Impossible Is Nothing”campaign.Featuring a lineup of superstars like Lionel M
11、essi and Karim Benzema,the campaign launched with an inspiring short film titled“The FamilyReunion,”demonstrating the global football community coming together for tournament preparations.10.3BReachNikeOctober-November 2022New BalanceNikes“Football Verse”commercial contributed to its impressive 8.8B
12、 reach by offering football fans a glimpse into a multiverse where legendary playerspast and presentgo head-to-head in an attempt to settle the ultimate score.The ad featured cameos from football icons such as Netherlands Edgar Davids,Brazils Ronaldo de Assis Moreira,and Frances Kylian Mbapp.8.8BRea
13、chLouis VuittonAdidasWINNERSby EngagementLouis VuittonOctober-November 2022AdidasLouis Vuitton scored big with Novembers“Victory is a State of Mind”campaign.The French luxury houses viral ad,which featured football stars Lionel Messi and Cristiano Ronaldo playing a game of chess on a board echoing t
14、he design of a Louis Vuitton Damier attach case,inspired global buzz,securing a whopping 172.9M engagements for the brand.172.9MEngagement8Adidas celebrated the World Cup history of Lionel Messi as part of its“Impossible Is Nothing”campaign.With the help of CGI technology,Adidas brought together all
15、 previous World Cup versions of the Argentinian forward for an ad showcasing an epic Messi-versus-Messi rondo warm-up.The nostalgia-inducing visuals contributed to the brands 156.8M engagements in October and November.AdidasOctober-November 2022Top Creators156.8MEngagementTOP CREATORSHarry MaguireVi
16、nicius Jr.vinijr on InstagramVinicius Jr.October-November 2022Leading up to the World Cup,Pepsi announced Real Madrid and Brazil star Vinicius Jr.as its latest global ambassador.Vini Jr.s ten brand mentionsand dazzling skills throughout the tournamenthave netted Pepsi an impressive 1.4M engagements,
17、making him one of the World Cups most impactful athlete influencers.Harry MaguireTotal Engagements156.8M10PostsOctober-November 2022harrymaguire93 on InstagramHarry MaguireHarry Maguire has been a Puma athlete for years,and despite wearing the Nike-emblazoned kits of the English national team,he has
18、 emerged as Pumas top ambassador,generating 955.0k engagements across eight branded posts.Top HashtagsTotal Engagements995.0k8PostsTOP HASHTAGS#Messi#Ioniq6#MessiOctober-November 2022#Ioniq6Unsurprisingly,#Messi ranked as Louis Vuittons top hashtag,fueled by hype and conversation surrounding the bra
19、nds“Victory is a State of Mind”campaign.The hashtag netted 2.3M engagements across 77 mentions from six content creators.77Posts6CreatorsTotal Engagements156.8M#Ioniq6October-November 2022A digital billboard campaign for Hyundais upcoming Ioniq 6 electric sedan has proven a massive hit at the World
20、Cup,with#Ioniq6 inspiring 241.0k engagements from 30 posts via 11 creators.30Posts11CreatorsTotal Engagements241.0kCreatorIQ is the industrys most trusted creator marketing software,powering advanced creator marketing insights and program management for the worlds most innovative enterprise brands.S
21、upported by cutting-edge data science,our Intelligence Cloud enables creator discovery,streamlines marketing teams workflow,ensures brand security,and provides customized performance metrics.Our intuitive,comprehensive features have helped make CreatorIQ the chosen creator marketing software solutio
22、n for brands such as AB Inbev,Airbnb,Calvin Klein,CVS,Disney,H&M,Sephora,Unilever,and more.Founded in 2014,CreatorIQ is headquartered in Los Angeles,with offices in New York,Chicago,London,and Ukraine.In September 2021,CreatorIQ further bolstered our benchmarking and insights capabilities by acquiri
23、ng Tribe Dynamics,a leading influencer marketing platform that helps passion-driven brands understand the value of their digital earned media.COPYRIGHT CreatorIQ 2022-World Cup RAdvance your influencer marketing maturity in the age of the Creator Economy with the industrys most trusted software solution.CreatorIQ.com