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1、Monotype.2Type Trends 2022.We at Monotype are not fans of doing things for the sake of doing themor because theyve always been done a particular way.Like design choices,each report,article,and even tweet should be backed up with a reason.In compiling this years Type Trends report,we toyed with the i
2、dea of including a trend about trends reports.Why do these things exist?As designers,we always seek to identify visual patterns to twist,improve upon and eventually break.Maybe its as simple as that.This report is not our work.Its work by brands and agencies that we admire and whose work really stoo
3、d out over the last twelve and some odd months.Were sharing it for educational purposes to tell a story of typographic creativity and some of its root causes.This is not an advertisement for Monotype;its a celebration of the unique typographic voices of our times.Welcome to the 2022 Type Trends repo
4、rt.Whats trending?Well,Trends Reports3Type Trends 2022.Design as a reflection of society.What youll find on the following pages is the result of a years worth of looking,collecting,and curating by the Monotype Studio.Each year we reflect on which trends have continued,which ones have morphed,and whi
5、ch ones withered on the vine.So,what has shaped our recent times?What overarching themes paint the backdrop for the shape of words?Its safe to say that the macro trends influencing the type design community are nearly too long to list.After yet another“unprecedented year,”we would be remiss to ignor
6、e the external forces that shape our shared human experience.Socioeconomic,political,and cultural happenings influence how people feel,what they want and need,and in turn,give us insight into how to deliver it to them.All things considered,the environment is the only trend that mattersevery decision
7、 we make individually and collectively impacts the earth.The decisions weve each madeand those made long before we were bornhave left their mark on the planet.Were designers.We can be part of the problem,or we can be part of the solution.Earth first.COVID-19 is the backdropthe constant hum and crack
8、lethe catastrophetouching every life on the planet.The content we produce and designs and forms we create are all direct and indirect confrontations,responses,coping mechanisms,and escapes from the pandemic.“Trying times.”“Challenging times.”How quickly we all grew tired of hearing the euphemisms fo
9、r“crappy”and“stressful.”So,well say,“In crappy and stressful times,tending to our fundamental needs feels like a luxury.”Sound sleep,good diet,meditation,feeding the spirit:these are the necessities that often become casualties when we focus solely on work.According to McKinsey&Company,the“wellness”
10、industry has a market size of$1.5 trillion and is expected to grow 510%annually.Embracing beautiful forms is a form of meditation its tuning out to tune in.It is soulful self-preservation.What if bad feelings are telling us something important?Speaking of bad feelings,most of us experienced some deg
11、ree of time warpage in the last couple of yearstime moving very slowly or time moving very quickly.Studies have been conducted(like this one in 2020 that found more than 80%of participants felt time was distorted),and others are ongoing to quantify what all of us feel:time isnt what it used to be.“L
12、ets talk about months.Months used to be pretty inconsistent.Some months were 30 days,some were 31,and one was 28 or 29.This seemed too confusing,so now they are all four days long.”Eli Grober,Heres How Time Works Now,McSweeneys,May 12,20204Type Trends 2022.How does our relationship with time influen
13、ce our typographic preferences?It could be business as usual:stealing haphazardly from the grab-bag of type history,or it could be something more specific:the wholesale embrace of the meandering lines of Art Nouveau(see Trend#1 on page 11).Last year,we marveled at the appearance of nostalgia in desi
14、gn,with our ode to soft-serve serifs:the classic,soft-edged typefaces that became the basis of countless rebrands,offering a sense of familiarity and comfort during“crappy and stressful”times.In 2022,we see nostalgia continuing to find its place as major automakers lurch toward electric vehicle prod
15、uction,some leaning on retro vibes to make new car concepts more approachable.Nostalgia and automobiles go together like gin and tonic.And while the form of retro electric(old car-body types)isnt particularly inventive,adopting classic shapes to acclimate consumers to a completely new concept of wha
16、t an automobile means or what it means to drivethat,that is a great conceptual use of nostalgia.Another result of the pandemic is that it has brought us face-to-face with our digital selves,digital others,and digital brands.We experience so much of our world through screens.Devices connect us to con
17、tent and each otherand disconnect us from our past.And as we watch developments in the world of cryptocurrency,its crossover with digital art through NFTs,and the burgeoning“metaverse,”the lines between digital and physical continue to blur for better or for worse.Our fundamental need to be seen and
18、 heard is necessitating digital differentiation.“I am here.I am me.Recognize me.Connect to me.”Our design and typography is a call to others.Being digital means that we seek the social change we want in the digital arena.Social media is to the 21st century is what radio and TV were to the last:the m
19、edium,the mouthpiece,the motivator,the mover.Social media has become the chief vehicle for creating awareness,organizing,and creating actual change.Truth is the first casualty of being digital.That appropriation of phrase is hyperbolebut determining who and what we can trust in our digital lives amo
20、ngst constant information overload is an exhausting daily struggle.Typography can play for both teamsconvincing us that what were seeing is authenticand just as often leading us down dark and dubious alleys.Additionally,binary thoughtthe either/or and divisiveness often encouraged by online forums,c
21、omment threads,and social mediabenefits some and hurts others.As creatives,we need to slough off siloed thought to embrace diversity,find unity,and deepen respect as we search for visual expressions of inclusivity.Looking ahead,each type trend is a curated picture,a mini exhibition,or a room in an e
22、xhibition.Each piece also has its own story.While our collections and juxtapositions draw attention to formal aspects of creative work,the challenge for you is to puzzle through the equation of form and contentand to learn from that inquiry.Take,for instance,the mortgage company Habito.This case stu
23、dy could have been included elsewhere in this years report.It hits some of the right notes,very on-trend ink-traps in the display type(Right Grotesk by Pangrampangram).It uses the idiosyncratic Roobert from Displaay Type for text.The illustration style and color palette are very en vogue as well:Pet
24、er Max meets Vaporwave and Miami Vice.Now,look at badass soft drink brand Gerrys by Frietag Anderson.Its bang on the soda vertical.No subversion here but similar visual properties,nonetheless.Both cases speak to customer expectations and how to challenge them,especially post-lockdown.It can be easy
25、to overlook something like a fresh take on mortgage branding,but the Habito rebrand reminds us how powerful and unexpected,out-of-the-box design can be.When examining the trends on the following pages,we as curatorsand you as exhibition goersneed to ask these questions over and over again:What is th
26、e content?What is the context?And how are they playing with or against the form?The courage of any design however is in how the design elements meet the content(a mortgage company!)and the language(“Lifes too short for life admin”).Its when we ask,“Whats going on here?”that things get truly interest
27、ing.Charles Nix,Phil Garnham,and The Monotype Studio.5Type Trends 2022.Habito.Agency/designer:Uncommon Creative Studio and artist:Saiman Chow.6Type Trends 2022.Gerrys.Agency/designer:Freytag Anderson.7Type Trends 2022.Trends.6Flux.Page 39NF-Type.Page 611NeueNouveau.Page 114Mix-Up.Page 275Organic-Mod
28、.Page 322SvelteSerifs.Page 163Loopy.Page 218Its a Trap!Page 527Throw-Up.Page 489Certifi edGold.Page 57Page 578Type Trends 2022.|Callback 20202021.Callback:Trends Report 20202021More soft-serve,please.Cristal.Agency/designer:WeWantMore.9Type Trends 2022.|Callback 20202021.In the spirit of refl ection
29、,well start not with a new trend but with a trend thats morphing from last years report.Soft-serve is our shorthand description for bold,soft,old-style typographynew uses and adaptions of designs like Windsor,Cheltenham,and the ever-popular Cooper Black.Last year,we identifi ed the soft-serve serif
30、trend and watched it evolve throughout 2021.The latest example is from WeWantMore in Belgium,for Cristal.Its an old-school,lager-brand-style serif reminiscent of 1970s Heineken and Holsten Pills bottles in the UK,only it feels much more vibrant,expressive,and relevant today.Cristal is the oldest lag
31、er brand from a nation known for its beer,and although its position is unique,Cristal didnt fully own it until now.The soft-serve trend is helping the brand reclaim its place at the forefront of the Belgian beer landscape.Cristal.Agency/designer:WeWantMore.10Type Trends 2022.|Callback 20202021.Core&
32、Rind.Agency/designer:Herefor.Bidmii.Agency/designer:Vanderbrand.Ilk.Agency/designer:Grandson.Loacker.Agency/designer:Spider.Pang Pang.Agency/designer:Jens Nilsson.Clubhouse.Agency/designer:COLLINS.Cristal is not alonethere are scores of others leaning into the popular trend.COLLINS branded the socia
33、l media app Clubhouse in the Windsor type style.Bidmii uses the Plantin-like Value Serif from Colophon.American food brand Core&Rind,Irish clothier Ilk,and European biscuits brand Loacker each lean on the Windsor model.And fi nally,the Swedish beer brand Pang Pang turned to the soft-serve staple Coo
34、per Black for a limited-release package design.This is certainly nostalgia at work,connecting the audience to an idea of a previous time and place.Its also in contrast to the predominant trends of the past two decades.The soft-serve trend has been with us for about fi ve years now and people are get
35、ting used to it.Its still very popular,but some designers are starting to look for something new,leading it to evolve into some-thing far richer.11Type Trends 2022.|Neue Nouveau.Neue Nouveau.Neue Nouveau is trend with varying degrees of excess.On one end,there is type with organic lines and dramatic
36、 curves that speak to nature and biodiversity,and at the other end,there are legibility-challenging,psychedelic,flowy forms speaking to the push-pull of pandemic time.12Type Trends 2022.|Neue Nouveau.Enter Neue Nouveau,a trend with varying degrees of excess and,as with soft-serve,various touchpoints
37、 in typographic history.Its a retelling of the Art Nouveau typographic story,with some new plot points.Its organic lines and dramatic curves speak to nature and the environment.And at its legibility-challenging extremes,it speaks to the push-pull,twisting and looping of pandemic time.The Art Nouveau
38、 movement was born in the late nineteenth and early-twentieth centuries.Often considered a reaction to the Industrial Revolution,when machine-made products eclipsed craftsmanship,Art Nouveau is characterized by decorative designs,embellished stroke endings,strange-vertical-stress,diagonal and triang
39、ular character shapes.Throughout history,designers have returned to its sinewy lines to evoke different moods,like in the late 60s as a dramatic counterpoint to post-war traditionalism.Jules Chret.1879.Alphonse Mucha.1898.Alfred Roller.1898.Victor Moscoso.Nigel Waymouth.Bonnie MacLean.Ostbanhof.Agen
40、cy/designer:Angello Torres.13Type Trends 2022.|Neue Nouveau.Today,were seeing similar organic forms and fl ourishes emerge in typography.Is this rise of Neue Nouveau a response to the world gone full pixel,full tech,full function?In the groovy end of the Neue Nouveau spectrum,we have Nick Towers new
41、 studio We Are Nothings fantastic identity for Amore,a British record and entertainment label.The typeface is a reinterpretation of Motter Ombra designed by Othmar Motter in 1972,a mod take on turn-of-the-21st-century Nouveau and Jugenstil forms.For pure earth-forward Neue Nouveau,theres the lovely
42、Park Lane Hotel branding by Mother Design agency.Inspired by the New York City hotels rich history and whimsical architecture,the letterforms sit amongst moss,fauna and fl ora,differentiating the Park Lane from the antiquated,traditional luxury hotels surrounding it.As we said in our introductionEar
43、th fi rst.Thats where the beauty lies.Amore.Agency/designer:We Are Nothing.Park Lane Hotel.Agency/designer:Mother Design.14Type Trends 2022.|Neue Nouveau.Speaking of the organic nature of everything,Neue Nouveaus squishy,malleable voice leaves room for distinct sub-genres.Whist Slick is restrained,i
44、t wants to impress.Think of it as a luxury brand maker,like in the dramatic custom type by Violaine&Jrmy for Pharrells Saint Tropez restaurant,ToShare.Acid-fl ow is the counter-cultural one,an all-in new-wave expression of the pen and the artist holding it.The psychedelic fl owy forms fl irting with
45、 illegibility in the custom lettering for Mercuria Magazine by Jacob Wise are pure acid-fl ow.Soft-chic straddles the mid-market,delivering comfort and accessibility,evident in the beautifully inclusive branding for LBDO by Universal Favourite.ToShare.Agency:Violaine&Jrmy.LBDO.Agency:Universal Favou
46、rite.Paris is Melting,Reckonwrong.Agency/designer:Jacob Wise.Visionair.Agency/designer:Studio Airport.15Type Trends 2022.|Neue Nouveau.Stone Hazy IPA.Geography:US.Terrapin High&Hazy.Geography:US.Brooklyn NA IPA.Geography:US.Sierra Nevada Hazy Little Thing.Geography:US.Oskar Blues Thick Haze.Geograph
47、y:US.Lebron Haze.Geography:US.Abita Purple Haze.Geography:US.Bear Republic Thru the Haze.Geography:US.Mismatch Hazy IPA.Geography:US.Finally,walk down the beverage aisle of any grocery store or into any craft beer shop,and youll be dazzled by creative,colorful cans with artwork as artisanal as the d
48、rinks themselves.The growing consumer interest in wellness,conscious consumption,and organic products is the perfect match for Neue Nouveaus natural forms.This haze craze started with hazy IPA beers but is also popping up in packaging for soft drinks,fermented teas,and tonics.Some of the standouts a
49、re:Grand Terrestrial Rhapsody with drippy Nouveau;Tree House Bright is cosmic Nouveau,Electrojet is fabulous slab Nouveau,Hazy Memory is worrying Nouveau,Never-ending Haze is never-ending Nouveau,and Adventures in Time Surfing is just that.Fun and flavorful,this haze craze is an exciting interpretat
50、ion of the trend thats making cans collectors items and welcome canvases for living,breathing branding.Emersons Hazed&Confused.Geography:US.Oskar Blues One-Y IPA.Geography:US.Hopworks Totally Chill.Geography:US.Highlander Strange Haze IPA.Geography:US.Grand Terrestrial Rhapsody.Geography:US.Tree Hou
51、se Bright.Geography:US.Electrojet.Geography:US.Hazy Memory.Geography:US.Never-ending Haze.Geography:US.Adventures in Time Surfing.Geography:US.16Type Trends 2022.|Svelte Serifs.Svelte Serifs.Thin,light serifs are in again.Svelte Serifs are a slimmed down,sophisticated update on the bold,round,old-st
52、yle serifs we nicknamed“soft-serve”last year.17Type Trends 2022.|Svelte Serifs.Last year,we spoke a lot about cultivating contrast and drama in your work.This year,thin is inagain.Bold,round,old-style serif types were the first obvious stylistic counterpoint,and we saw so much of that last year.We c
53、alled it“soft-serve,”and now its everywhere.This year,the serif trend continues but slimmed down and slightly more sophisticated.The work that COLLINS agency and Swiss type foundry Dinamo Typefaces teamed up on for the San Francisco Symphony is serving strong Svelte Serif vibes.The type forms are st
54、riking yet contemporary,responsive and variable each character able to morph in reaction to the sound of music.The results are another example of how powerful variable font technology can be when used to elevate both brand voice and brand content.Half Full.Agency/designer:Inside Fred.SF Symphony.Age
55、ncy/designer:COLLINS.18Type Trends 2022.|Svelte Serifs.4Ps is a pizza restaurant started in Cambodia and branded by Rice Studios using ITC Century Light Condensed.Odeur offers us custom Svelte Serif by MM Brand Agency in Turkey,Manege from the foundry Typefaces of the Temporary State offers Beelight
56、 Housewares lightness,and Christopher Doyle&Co.explore Extra Condensed for Saskia Wilson.4Ps(Flour/IPA).Agency/designer:Rice.4Ps(T-shirt).Agency/designer:Rice.Current Mood.Agency/designer:Studio Linear.Saskia Wilson.Agency/designer:Christopher Doyle&Co.Odeur.Agency/designer:Mustafa Aklker,Marka Work
57、s Branding Agency.Beelight.Agency/designer:Pupila.19Type Trends 2022.|Svelte Serifs.The aforementioned Dinamo Typefaces launched the ABC Arizona superfamily in 2021,which packs fi ve styles of Serif,Text,Mix,Flare,and Sans all into one variable font fi le.ABC Arizona speaks to lightness in Serif fon
58、t styles,even going so far as offering up a Thin Weight,meeting this surge in demand for Svelte Serifs amongst the graphic design community.Now cue:unashamed public displays of marketing.Monotypes own Tom Foley designed our new serif Cotford last year,thankfully to much community acclaim.The typefac
59、e is superb,a variable font ranging from text and display styles fi t for all long or short form elegant reading.Arizona super family.Type:Arizona super family(Dinamo).Cotford.Type:Cotford(Monotype).20Type Trends 2022.|Svelte Serifs.If theres one name thats come up consistently throughout the making
60、 of this report,its UntitledMacao.The Chinese agency created a series of works to celebrate Macaos Design Week in 2020,way ahead of the curve.VJ Types Voyage Serif Caps take on a more restrained role in these dynamic compositions.Amongst all the mixed styles and glossy chrome shimmers,there is order
61、 and precision.Things are placed where they are meant to be.UntitledMacao,we salute you.Macao Design Week 2020.Agency/designer:UntitledMacao.21Type Trends 2022.|Loopy.Loopy.Loopy logos are nothing new.The arrival of Metas loopy logo in 2021,confirmed that the fun,irreverent style is something well c
62、ontinue to see more of in logotypes.22Type Trends 2022.|Loopy.Something weve been asking,and maybe its relevant to the work youre doing right now,is,“What does a loop mean in a world where were all feeling a bit warped?”Loopy logos are nothing new.The arrival of Meta in 2021 and its loopy logoalong
63、with many othersaffi rmed that resoundingly.Theyre not all great.(Well,lets face it,not many of them are great at all.)Its a tough thing to pull off convincingly.But loopy logos are fun,a bit irreverent;and,most importantly their,“I could have drawn that”appearance is humanizing.By default,loopy log
64、os require type designer TLC.(Ask your local type designer to help craft your loopy logo.Execution is key.)In the last year,weve seen GoDaddy by Lippincott and Coda;Keyloop by Someone;Nagarro,EasyLife,Spring,Hangry Woof by Hai&Ikigai and Camp,to name but a few.Meta.Agency/designer:Creative X.GoDaddy
65、.Agency/designer:Lippincott and Codo.Waves.Agency/designer:Uniforma Studio.Keyloop.Agency/designer:SomeOne.Hangry Woof.Agency/designer:Hai&Ikigai Design.Wefl ip.Agency/designer:(in house)GoCompare,Ian Campodonic.Shop.Agency/designer:(in house).Camp.Agency/designer:The Refreshment Club.Easylife.Agenc
66、y/designer:Bastien Figui.Kroger.Agency/designer:Doyle Dane Bernbach.Air.Agency/designer:Pentagram(Britt Cobb)and Astronaut Monastery(Cody Min).Nagarro.Agency/designer:(in house).Spring.Agency/designer:(in house).23Type Trends 2022.|Loopy.One that caught our eye recently was Oloo by Think Brand Consu
67、ltancy in Taiwan.Whether you love or hate micro-mobility-scooters,were quite partial to a loop,specifically in a logo when it works well.Theres something about the disconnected nature of this l that seems to fit.Oloo.Agency/designer:Think Brand Consultancy.24Type Trends 2022.|Loopy.We also had to sh
68、owcase Pearlfishers new branding work for Loop,a brand in the automotive insurance vertical.There are nice cues to looping not only in the typography but in the illustrations too.Loop.Agency/designer:Pearlfisher.25Type Trends 2022.|Callback 20202021.Lateral moves.Diagonale.Agency/designer:Brand Brot
69、hers.Callback:Trends Report 2020202126Type Trends 2022.|Callback 20202021.Last year we reported on a trend we termed Lateral Moves.In all honestly,at the time,we werent sure if it was too niche or too restrictive.We were pleased to see its popularity grow steadily throughout the year.The identity pr
70、oject by the Brand Brothers for Brasserie Diagonale is simply stunning.We strongly urge a full review of their online case study.The Australian agency Date of Birth used the typeface ITC Zipper to bring a mod look to Rocc organic tooth-paste.Gentile Pizza Parlor is a restaurant in Canada with an eng
71、aging,varied typographic identity created by the agency Billyclub.A unique reverse-contrast type-face features heavily.Candist is a French candy brand,again by Brand Brothers,and again making lateral moves with the brands custom logotype.The LaLa is an Austrian vegan restaurant branded by Moodley.Th
72、e chief type is Continua by edition.studio.Finally,Polish designer Marta Przeciszewska uses custom reverse contrast lettering to say“Bdzie Dobrze,”or“everything will be fi ne.”The LaLa.Agency/designer:Moodley.Rocc.Agency/designer:Date of Birth.Gentile Pizza Parlor.Agency/designer:Billyclub.Bdzie Dob
73、rze.Agency/designer:Marta Przeciszewska.Candist.Agency/designer:Brand Brothers.27Type Trends 2022.|Mix-Up.Mix-Up.Individuals,groups,and the culture at large are embracing diversityfluidityambiguityinclusion.Mix-Up is typographic diversity,pairing multiple typeface styles in one identity to turn dive
74、rsity into unity.28Type Trends 2022.|Mix-Up.Individuals,groups,and the culture at large are embracing diversityfl uidityambiguityinclusion.Mix-Up is typographic diversity.Like the Loopy logoits an easy concept thats not particularly easy to pull off.But even when its not done particularly well,the i
75、dea is sublime:embracing differences.The idea is old and newor old in a new context.In 2015,Pentagram designed the poster shown for the Yale School of Architecture.And more recently,Phillip Kim designed the poster for the exhibition Circuit Seoul in Korea.Sam Steiner designed the poster,“Amberg,Sart
76、orius,et/et.”for an exhibition in Switzerland.Finally,breakout-design-star Cihan Tamti i created the book cover for German publisher Slanted,for a collection of his posters designed in reaction to the pandemic.In Gotong-Royong Huruf,by the Huruf type collective,it is done particularly well.Through a
77、 type design marathon bringing together the Malaysian type community,the collective created a Mix-Up typeface inspired by a place and an ethos of mutual care,or“gotong-royong”.Twenty-six designers contributed two letters each to combat isolation,foster digital solidarity,and document the current Mal
78、aysian zeitgeist.Studio Cohe in Vietnam describes Ngoams identity as“using ransom letters as motif”to give an impression of“experimental cuisine”at a place“where diversity becomes unity,where cultural ambiance breathes life into each taste.”The agency Triboro uses a Mix-Up treatment to express a var
79、iety of proponents of innovative design in a book published by Fast Company.Dutch designer Boris Bonevs Mix-up poster is a simple command:Let me experiment.Yale School of Architecture 2015.Agency/designer:Pentagram.Circuit Seoul.Agency/designer:Phillip Kim.Amberg,Sartorius,et/et.Agency/designer:Sam
80、Steiner.Breakout.Agency/designer:Slanted,Cihan Tamti i.Ngoam.Agency/designer:Studio Cohe.Fast Company:Innovation by Design.Agency/designer:Triboro.Let Me Experiment.Agency/designer:Boris Bonev.Gotong Royong(Communal Work).Agency/designer:Huruf type collective.29Type Trends 2022.|Mix-Up.Agency Airbou
81、rne Studio in the UK created a Mix-Up custom typeface called AsOne to express the idea of“unity in diversity”for their identity.Henkel Beauty Care in Germany is dedicated to diversity and inclusion throughout their company and brand.Interbrand used Mix-Up to express that in their typography.Towards
82、Utopia is a trans-feminist,anti-racist organization focused on art,education,and resources.Dazzle Studio gave them a beautiful riff on Mix-up to express that ethos.We are as one.Agency/designer:Airbourne Studio.Henkel.Agency/designer:Interbrand.Towards Utopia.Agency/designer:Dazzle Studio.30Type Tre
83、nds 2022.|Mix-Up.Australias Accompany Group used a mixed-type treatment for the event space Behold.UntitledMacao created both the mixed-type treatment for the Onsite Festival dance festival and a mesmerizing,kinetic mixed-type treatment for the 2021 Present Future Film Festival.Hey Studio in Spain c
84、reated an iterative mixed-type logo for the Missana Lab,an experimental branch of the furniture company Missana in Valencia.Behold.Agency/designer:Accompany Group.Onsite Festival.Agency/designer:UntitledMacao.Missana Lab.Agency/designer:Hey Studio.2021 Present Future Film Festival.Agency/designer:Un
85、titledMacao.31Type Trends 2022.|Callback 20202021.Last year,we reported on Blockheads,a spate of 8-bit inspired type treatments that borrowed from early digital typography,ideas of what it meant 30 and 40 years ago to be“digital.”Type designer Sabina Chipara has brought some of that flavor to HS Kwa
86、rtier,a real estate develop-ment in the Netherlands branded by the agency Circus.HS Kwartier.Agency/designer:Circus.Blockheads.Callback:Trends Report 2020202132Type Trends 2022.|Organic-Mod.Organic-Mod.Organic-Mod is the evolution of a trend we termed,“Blockheads”last year.Following the grid as an o
87、rganizing principle,the type is organic and mesmerizing.33Type Trends 2022.|Organic-Mod.We see Blockheads evolving into a typographic form were calling Organic-Modlike in the identity for the Finnish cultural space,Malski,designed by the agency Kuudes.They use the amazing Pickle typeface from bb-bur
88、eau to achieve a mesmerizingly original brand.Its the best of what a grid can be:an organizing principle in which beautiful things can happen.Whilst the origins of modular and organic design philos-ophy go far deeper than Aphex Twin,the 90s shape-shifting,noodle mix-master Richard D James sure did c
89、reate a personal brand unlike any other.Working with graphic and type designer Paul Nicholson,the symbol and typeface were created by chance when Richard saw an A symbol that looked Alien that Paul had designed.The amorphic shape was set for its place music and graphic design history.Oke is a web ar
90、t gallery from the agency Thought and Found in Australia,whose work is consistently thought-ful and enviable.The identity is an Organic-Mod echo of the posters and graphics of the space.And Brand Brothers show up again,this time as the agency behind Grow Deal,a vertical farm in France with a distinc
91、tive Organic-Mod typeface,befi tting the subject;and as the agency behind Rond,a restaurant identity with a very different,but still decidedly Organic-Mod custom typeface.Malski.Agency/designer:Kuudes.Aphex Twin.Agency/designer:Number3-ArtDesign.Oke.Agency/designer:Thought and Found.Grow Deal.Agency
92、/designer:Brand Brothers.34Type Trends 2022.|Organic-Mod.Studio Nari in the UK created the identity,including a custom typeface,for the furniture company Modular.Jumbo Shrimp,with its custom Organic-Mod logotype,is an eyeglass company in the UK,branded by Mother Design.These custom type treatments a
93、nd logotypes are hyper-graphic design and typography.Trenn for Bratiska is a bit of design archaeology by Setup Type for a storied clothing brand in Slovakia.The“Short Waves”image is part of an identity for a Polish film festival by the agency Uniforma.Makers Market is a supplier of sustainably prod
94、uced home,clothing,and lifestyle designs in Australia branded by the agency A Friend of Mine.Makers Market(from loop).Agency/designer:A Friend of Mine.Trenn(for Bratiska).Agency/designer:Setup Type.Modular.Agency/designer:Studio Nari.Jumbo Shrimp.Agency/designer:Mother Design.Short waves.Agency/desi
95、gner:Uniforma.35Type Trends 2022.|Organic-Mod.Designer Qingyu Wu brings Organic-Mod to the album art for Neo Era Romance by Fu Han.Dutch company Meatable,a supplier of“harm-free”sustainable meat,gets an Organic-Mod identity from the agency Koto.The Korean music and dance event,“Garden,Smileflower Cl
96、ub,”designed by Phillip Kim and Smileflower,deftly mixes Gridnik tendencies with diagrammatic floral motifs.The poster Progress,by the previously mentioned Cihan Tamti,is one of the many gripping examples in his book Breakout from Slanted.Arata Kubota combines Organic-Mod and Svelte serif in her ide
97、ntity for Hirosaki Arts Pollination in Japan.Progress.Agency/designer:Cihan Tamti i.Neo Era Romance,Fu Han.Agency/designer:Qingyu Wu.Hirosaki Arts Pollination.Agency/designer:Arata Kubota.Garden,Smileflower Club.Agency/designer:Phillip Kim,Smileflower.36Type Trends 2022.|Organic-Mod.And in a formall
98、y-related-but-content-unrelated vein,we have Nice,handmade ice cream,branded by Studio-pic in the UK,and riffing off the shape of the ubiquitous wooden tasting spoon.Nice.Agency/designer:Studio-pic.37Type Trends 2022.|Organic-Mod.Rounding out our Organic-Mod collection is an example of pure typograp
99、hic exploration and meditation:Letterform Variations by Nigel Cottier,also published by Slanted.The concept is simple;the permutations are mesmerizing.Letterform Variations.Agency/designer:Nigel Cottier(Slanted).38Type Trends 2022.|Callback 20202021.By now,weve all been beating the variable font dru
100、m for some time,but uptake is decidedly slow.However,there are glimmers and moments of excitement when things get graphic-funk and actual moments when its useful for users too.This is Herokid from W Foundry in Chile.Pushing Os up against its compressed friends.Permission by Vanderbrand is Torontos f
101、i rst size-inclusive retail experience for athletic fashion.It again touches on this idea of agile branding.ThoughtMatter also worked with the custom variable for L+F,a Harlem home restoration project.Both are examples of typography that step away from conventional brand cohesion in search of broade
102、r engagement and storytelling because,conceptually,its linked to its content.Herokid.Type:Herokid(Gaspar Muuz,W Type Foundry).Permission.Agency/designer:Vanderbrand.Quintet.Agency/designer:ThoughtMatter.Variable speed.Callback:Trends Report 2020202139Type Trends 2022.|Flux.Flux.While you were sleepi
103、ng,everything came to life.Books started talking.Pictures in frames began moving and changing.Posters became animated 2-D surfaces.Everything became hyper-kinetic.It wasnt a scene from a magical-realist novel or the latest installment of Toy Story but in the blink of an eye,we became digital,and the
104、 design and typographic world has been detached from its temporal bounds.40Type Trends 2022.|Flux.Flux:Static.Like Neue Nouveau,this is a trend with many sub-categories.As we pointed out earlier,we experience much of our world through screens.Posters are made from pixels,less so with ink.Maybe thats
105、 why posters today feel more Flux.Or maybe its RGB shape and form.Extended letters,cropped forms,bending baselines,and good old dynamic composition.Either way,Flux is the everyday design methodology,much like flat design was in 2010 and beyond.CommUNITY.Agency/designer:Studio Dumbar.Vlow!.Agency/des
106、igner:Studio Feixen.Dark Side of Typography.Agency/designer:Ellias Hanzer.Viaduc.Agency/designer:Wedge.41Type Trends 2022.|Flux.Flux:Var.This is the de facto perception of variable type.Letters that smooth out transitions are great,but whats next?Wheres the next level?If variable is going to land,it
107、 needs to push further and bring more to the customer experience and,in turn,become a valuable asset for brands,not just a fun novelty.Hey Satan Rock.Agency/designer:Chris Gautschi.Pynrs.Agency/designer:Matt Fowler,OrderDesignUK.Problem.Agency/designer:Radik Sitdikov.42Type Trends 2022.|Flux.Flux:3D
108、.Enter mind-boggling typographic movements that define new spaces,environments,and focal points.This typographic motion draws you into an interactive experience thats almost full meta.Imagine Oculus environments where you can walk and play with letter-shapesthats likely where were heading,maybe by t
109、he time youre done reading this report.Focus.Agency/designer:Simon Eves.Lockdown.Agency/designer:Nawaz Alamgir.MadeThought.Agency/designer:John Burgess.Ntel,Lawrence Lek.Agency/designer:Lennarts&de Bruijn.43Type Trends 2022.|Flux.Flux:Play.Letters are fun.Theyre joyful.And,of course,theyre essential
110、 to communication.Here we have work from our friends at Mucho,the always on-trend Violaine&Jrmy,lockdown wonderings from Nawaz Alamgir and David Milonys fantastic collaborative project with agencies,and Phil Garnhams FS Kitty font taking center stage with Wolff Ollins.These designers use fluxing let
111、ters to cover all bases.Type as image 2.0.Peidmont Art Walk.Agency/designer:Mucho.Yellow Vision.Agency/designer:Violaine&Jrmy.MakingIt21.Agency/designer:David Molony,Emma Barrat,Wolff Ollins.Everything All At Once.Agency/designer:Kiel Mutschelknaus.44Type Trends 2022.|Flux.Flux:Midi.Turning up the d
112、ial to 11 is the MIDI rebrand by Pentagram in London.Remember that loopy logo trend?It comes in fl ux form too.Pentagrams incredible work for MIDI reacts to sound waves,shifting in kinetic Flux and loopy glory.MIDI.Agency/designer:Pentagram.45Type Trends 2022.|Flux.Flux:2D.The flat,2D graphic in the
113、 street is now primed,ready and waiting for an augmented reality typographic fix.This is the bleeding edge,pioneered primarily by individuals and freelance designers sharing work in the Behance,Instagram,and Pinterest universes.Keep your eyes peeled for more typographic-led,interactive digital adver
114、tising.Gravity.Agency/designer:Roberto Warner.Ho Chi Minh.Agency/designer:Daniel Brokstad.Love.Agency/designer:Syddharth Mate.Inside/Outside.Agency/designer:Syddharth Mate.Change.Agency/designer:Syddharth Mate.46Type Trends 2022.|Flux.Flux:Analogue.Flux is available in handheld,paper analog goodness
115、 too.The Kuwasawa Design School Guidebook by ThereThere Design brings the spinal movement motif so present in classic design books and places it in a full-page fluxathon.Its beautiful creative work.Kuwasawa Design School Guidebook.Agency/designer:ThereThere Design.47Type Trends 2022.|Flux.Flux:Robu
116、Studio.Weve long been fans of Andrei Robu Studio and his Typeverything foundry.The Spaniards output is immense;his work spans graphic arts,animation,and typeface design.His movie poster series is the culmination of expertise across disciplines,it seeks to exploit the shapes within our letters,twisti
117、ng and turning them inwards to create dynamic typographic sculptures with vibrant colorful zing.Thanks so much for sharing your work,Andrei.Great stuff.Andrei Robu Studio.Andrei Robu Studio.Andrei Robu Studio.48Type Trends 2022.|Throw-Up.Throw-Up.Throw-Up type elevates or commercializes street lette
118、ring style;it speaks informally and with immediacy;and represents dimensionality and lends depth through plumpness,folds,and unexpected overlaps.49Type Trends 2022.|Throw-Up.Balloon letters and forms in Throw-up graffiti style are showing up everywhere,sometimes on their own as a fun and informal vo
119、ice,and sometimes in conversation with more crisp typographic fare.Throw-up style manages a few things simultaneously:it elevates(and/or appropriates)a street lettering style;speaks informally and with immediacy;and represents dimensionality and lends depth through plumpness,folds,and implied overla
120、ps.Balloon letters feature rounded bubbly characters thatlike Soft-servespeak warmly,informally,and with a bit of nostalgia.Theyre childlike and tinged with 60s and 70s retro vibesperfect youth-oriented,organic,and craft brands.Life Looks Differently.Agency/designer:RiddingInk.Mutate.Agency/designer
121、:Siddharth T.Bubble Gum.Type:Bubble Gum(House Industries).Nike/NYC.Agency/designer:Phillip Kim.50Type Trends 2022.|Throw-Up.The Squirrels brand was warmly received last year when our good friends Jamie Ellul and Rob Clark collaborated to craft the visual language for a new adventure club for childre
122、n in the UK.Typographically,the identity confi rms the benefi ts of working with a lettering artist or type designer on logo refi nementsmoving from sketch to artwork,nudging the nodes one way or the other to deliver a solid brand marque.Squirrels is yet another example of how handmade softness crea
123、tes a meaningful connection between brand and audience.Squirrels.Agency/designer:Supple Studio(Rob Clarke).51Type Trends 2022.|Throw-Up.One of the overarching themes in this report is that brands are increasingly putting curves and playful organ-ic gestures back into their typographic voices.Balloon
124、 lettersand custom lettering more generallyare useful vehicles for unlocking the spaces between letters and words and creating a solid,lasting impression.ITC Octopus.Type:ITC Octopus(Colin Brignall,Monotype).Source of Nature.Agency/designer:Nothing Design Studio(Rahul Bhogal).Throw Up.Type:Throw Up(
125、W Type Foundry).Death Valley Distillery.Agency/designer:Everyday Studio.52Type Trends 2022.|Its a Trap!Its a Trap.Ink Traps have two purposes:they can help small type look crisp on screens,and theyre just plain cool.They can also act as a point of interest,adding sparkle to an otherwise ordinary san
126、s serif.53Type Trends 2022.|Its a Trap!Who doesnt love an ink trap?The moreahem“senior”designers among us even remember when ink traps were necessary to provide clarity in small type,in poor printing conditions,and in challenging environments.Those days have passed,but ink traps still have two purpo
127、ses:They can help small type look crisp on screens,and theyre just plain cool.Theyre everywhere,in custom fonts and lettering for brands and in popular typefaces from a host of digital foundries.What do ink traps mean now?Why are they so popular?In some instances,they allow fat faces to get fatter w
128、ithout looking soft.In other instances,they act as a point of interest,adding sparkle to an otherwise ordinary sans.For the Patagonia Boulder Guidebook,the agency Ordinary Things uses ABC Whyte Inktrap from Dinamo Typefaces,recycled paper,and algae-based ink to create a unique and environmentally re
129、sponsible design.Speaking of cool looking ink-traps,Monotype recently worked with JKR to create a new typographic identity Patagonia.Agency/designer:Ordinary Things.54Type Trends 2022.|Its a Trap!for M&Ms:All Together Serif and its companion All Together Sans.Here,ink traps play their old role of ma
130、king the type crisp and legible when its small,but they also introduce a smile.They look happy.Studio Najbrt in Czechoslovakia introduced lock-M&Ms.Agency/designer:JKR.55Type Trends 2022.|Its a Trap!and-key ink traps into their logo and display type for Bank iD.Vanderbrand brings visual interest to
131、the simplicity of their identity for the Canadian real estate development,Alba.Bank iD.Agency/designer:Studio Najbrt.Alba.Agency/designer:Vanderbrand.56Type Trends 2022.|Its a Trap!Greenspace created Every Body Suisse,a typeface with unconventional curves and traps for the UK clothing company Sinad
132、ODwyer.Morrow Digital in the UK created a visual palindrome for their logo,again using ABC Whyte from Dinamo Typefaces.Studio MPLS used ink traps to give plumpness to the Duluth Candy Co.logo.MN Associates worked joyful pet-tail ink traps into their logo for Vietnamese pet food company PetChoy.Bodil
133、y Clothing gets a tuck and taper from ink traps in a logotype by Mother Design.The Avu Font,designed by Heavyweight Digital Type Foundry for the Academy of Fine Arts in Prague,lovingly pokes fun at the concept of ink traps,introducing hearts at every turn.Sinad ODwyer.Agency/designer:Greenspace.Dulu
134、th Candy Co.Agency/designer:Studio MPLS.Morrow Digital.Agency/designer:(in house).Bodily.Agency/designer:Mother Design.PetChoy.Agency/designer:MN Associates.Avu Font(for Academy of Fine Arts in Prague).57Type Trends 2022.|Certifi ed Gold.Certifi edGold.Certifi ed Gold(silver and platinum)are similar
135、 to Throw-Up letters but have an added layer of shine and metal that brings volume and material quality back into the equation and transforms type into precious metals.58Type Trends 2022.|Certified Gold.Combine balloon and Throw-Up letters and add a layer of three-dimensionality.Cool!But why stop th
136、ere?Chrome plate it!Gold plate it!Make it platinum!In a digital world,adding plated shine says,“deluxe!”Theres something very seductive,even beguiling about wobbly,bold,and expansive letter shapes.Ogilvy and Mather Hong Kongs posters for a new creative workspace for WPP,one of the worlds largest glo
137、bal agency networks,feature custom Certified Gold type that playfully reinterprets traditional Chinese characters.Space to Create.Agency/designer:Ogilvy Hong Kong.59Type Trends 2022.|Certifi ed Gold.Certifi ed Gold brings depth and volume to what are often fl at letterforms.This trend speaks to our
138、love of making things by hand,stretching,twisting,and forging the elements into words.Theres a rawness and a connection to the worlds patient,painstaking artisan craft.COLLINS work on League of Legends sets that stage,with letters that open a window into the game and the characters within that world
139、.League of Legends.Agency/designer:COL-60Type Trends 2022.|Certifi ed Gold.&Walsh creative agency,founded in New York by Jessica Walsh in 2019,may or may not have been the instigator of this trend.Either way,as type obsessives,we adore it.Fully platinized in pure calligraphic and illegible delight,w
140、hile this lettering may not be legible,we think its interesting nonetheless!The identity was built from 50 shimmering ampersands designs,a set that expands with every client project and alludes to the client and agency partnership.Rich storytelling and incredible typography.Metal is in and is seepin
141、g into the ether.&Walsh.Agency/designer:&Walsh.61Type Trends 2022.|NF-Type.NF-Type.NFTs and now NF-Type,are a thing.NFTs are creating a murmur,a mumble,a warble about opportunity and how we might innovate the way fonts are licensed and distributed in a decentralized marketplace.62Type Trends 2022.|N
142、F-Type.Unless youve been living under a rock the past year(no shame,we get it),youve probably asked yourself,“What the heck is an NFT?”at some point.Weve been asking ourselves what NFTs could mean for typography,and we imagine studios around the world are doing the same.NFTs are the elephant in our
143、trends room.Or maybe theyre the whale in the room?In 2021,a 12-year-old boy made 290K selling pixelated images of weird whales during his school holiday.If a child can monetize low-quality cartoons,imagine the opportunity that exists for all the type in the world.NFTYPE(nftype.art)is an artwork by N
144、FTXYZ that sells,well,NFTs.Their Numbers Collection is numbers(099)set in Monotypes very own Helvetica Now typeface.NFT buyers are purchasing digital rights to artwork,but type designers and foundries wont benefit until a font-licensing system is built into NFT marketplaces.There are technoids among
145、 us though,who may help lead the way forward.Weve already seen designers discussing exclusive NFT font launches on social media.Something to watch out for in the coming months.Weird Whales.Agence/designer:Obiwanbenobi via OpenSea.NFTYPE.Agence/designer:NFTXYZ.63Type Trends 2022.|NF-Type.In a similar
146、 vein,a new initiative called Font.Community has appeared.Its a collection of designers,users,buyers,and speculators formed around a decentralized marketplace for fonts powered by Ethereum blockchain.Within it,fonts exist as tokens,and designers can sell full rights,issue shares,borrow money,earn in
147、terest,or even raise funds for their next font.Our biggest concern with crypto and,subsequently NFTs,is environmental.The process of minting,bidding,and selling an NFT carries a huge carbon footprint.A single Bitcoin transaction is estimated to burn 3000-kilowatt hours of electricity,enough to power
148、 a typical US household for over 78 days.While there are clear environmental considerations and its still a nascent space,the crossover between NFTs and fonts feels imminent.NFTs are creating a murmur,a mumble,a warble about opportunity and how we might innovate the way fonts are licensed and distri
149、buted.Brikfont.Agency/designer:Craig Ward.Font DOT Community.64Type Trends 2022.So,lets recap on our type trending futures.Trends feed trends.Where youre at tomorrow will be a reflection of where you are today.Seek good graphic and type design fuel.Digest it efficiently,draw conclusions,and use that
150、 energy to seek new expressions to power new voices,new brands,and a more interesting world.Hopefully,this report has illuminated the wondrous variety living on the bleeding edge.There is a rich,thriving world of type out there that rewards the curious seeker with inventive,memorable,even mind-expan
151、ding designs.The clever pivot is recognizing whats trending and then taking a leap of faith three steps forward.And then maybe two to the right.Choose the type that surprises you.Find the sweet spot that straddles category expec-tations and delights your customers.Thats where the gold lives.With that,heres to type trends 2023!Phil Garnham,Charles Nix,and your friends in The Monotype Studio.Fuel tomorrow.So,lets recap on our type trending futures.Trends feed