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1、AT HOMEYOURSELFMAKEThe IKEA Life at Home Report 2022Every year we speak to people all over the world to find out what life at home means today and how we can help make it better.For the 2022 Report,we made home visits in Germany,India,Japan,UK,and USA.We also ran a survey of over 37,000 people acros
2、s 37 countries,all to find out how we can make home our own.ABOUT THE LIFE AT HOME REPORTTomohiro(Japan)Marqus(USA)Karin(Germany)Abi(UK)Mehek(India)THE IKEA LIFE AT HOME REPORT 202202During times of deep uncertainty,we continue to turn to home as a place of comfort and security.Around4 in 10people f
3、eel more positive about their home compared to this time last year,amid shared concerns about the economy,household finances and climate change.Home is a place to feel like ourselvesWere more likely to feel good about home when it reflects our personality.Our ability to see ourselves reflected in ou
4、r home is shaped by the things we own,how we use the space we have,and who we share it with all of which are also the biggest sources of regular household tension.Today,only about6 in 10of us feel our home reflects who we are.We dont think thats good enough.None of us should feel out of place in our
5、 own home.Lets share solutions that ease the stresses and celebrate the different ways we live at home,so that we can all feel like ourselves when we walk through the front door.FEELLIKEOURSELVESEXECUTIVE SUMMARYAbi(UK)THE IKEA LIFE AT HOME REPORT 202203CONTENTSIntroduction 05Chapter 01:What makes u
6、s feel at home?10Chapter 02:Creating a home that reflects us 18Chapter 03:The power of much-loved possessions 25Chapter 04:Giving spaces purpose 34Conclusion 42THE IKEA LIFE AT HOME REPORT 202204What do you see when you look around your home?A 20-year-old trophy from your under-12 footballing days?Y
7、our grandmothers handknitted doll covering the spare toilet roll?The chaos of a make-believe pirate battle yet to be tidied away?What about the spaces you love(and love to hate),like your favourite snuggle-spot on the sofa or the spare-room dumping ground you cant bear to look at?“A home is an exten
8、sion of ones personality;we can see their lifestyles through their ornaments,their choice of sofa,TV A persons home is something that they configure to reflect who they are.”TOM,UK Do you see yourself at home?Whatever you see matters our latest research has found that when the space we live in refle
9、cts our unique identity,were more likely to feel positive about our life at home.But not all of us feel this way.Only about6 in 10people say their home is a reflection of who they are.This drops even further to just half of all young people.And that matters more than ever.For many,home continues to
10、be a place of comfort and security somewhere we can retreat to and recharge to deal with lifes challenges.This is especially important in light of peoples top concerns today,including the economy and climate change,all of which impact on everyday life and our experiences at home.Around4 in 10of us f
11、eel more positive about our home compared to this time last year,and just over 1 in 10 people feel more negative.So theres clearly more to be done to ensure that home is the sanctuary we all need and deserve.The top global concerns are:#1:The national economy(66%)#2:Household finances(61%)#3:The imp
12、act of climate change(56%)Tomohiro(Japan)THE IKEA LIFE AT HOME REPORT 202205INTRODUCTION01020304CONCLUSIONThe good news is that there are clear ways to dial up the positivity,and it starts with us.When we feel our home reflects our identity,were1.5 timesmore likely to feel more positive about it.Hav
13、ing a home that reflects us helps us fall more deeply in love with it.Were able to feel happier,despite the chaos that surrounds us.“I really like it when I have things in my home which reflect my hobbies and interests.Its a reflection of me and I want people to see that the first time they walk int
14、o the flat.”ABI,UK“I feel more positive about my home than I did last year.”27%44%of those who feel their home reflects them agree with the below statementof those who feel their home doesnt reflect them agree with the below statementAbis sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202206INTRODUCT
15、ION01020304CONCLUSIONIf our home reflects us,were almost twice as likely to believe its a source of mental wellbeing.“Its only been a few months,but its a room that I love and Ive collected a lot of things and built it up.Its like a castle.”ISHIDA,JAPANBut home can also be one of the biggest sources
16、 of tension.As many as4 in 5 people regularly feel frustrated at home,often because its untidy,there are household chores to get done,or theres just too much clutter.“My home is a source of mental wellbeing.”30%52%of those who feel their home reflects them agree with the below statementof those who
17、feel their home doesnt reflect them agree with the below statement“I love a clean space.I cant function if theres clutter around me.”MARQUS,USAIts no wonder theres a persistent gap between how we want to feel at home and the reality of how it actually feels for us to live there.For example,89%of peo
18、ple say its important to experience enjoyment at home.But only 56%of people say home is where they experience enjoyment the most.With the cost of living on the rise,many people anticipate cutting back on the expense of hobbies and interests outside home,so were likely to spend even more time in our
19、houses,apartments and rooms over the coming year.The things we own,the space we have available and our relationships are important ways for us to feel our home reflects who we are.Marqus(USA)THE IKEA LIFE AT HOME REPORT 202207INTRODUCTION01020304CONCLUSIONStretched household budgets are also impacti
20、ng big life decisions and who we might live with as a result.Roughly1 in 10 people say that they expect their family plans,such as getting married or having children,to be negatively impacted by the increased cost of living.Against this backdrop,its important to create a home where we can truly be o
21、urselves.One thats right for us and those we share our homes with.Its why we crave home improvement inspiration that feels authentic,from real people in real homes.48%of people globally say they dont feel the media frequently reflects the way they live at home.18%71%of those in Lithuania dont feel f
22、requently reflected by the mediaof those in Slovakia dont feel frequently reflected by the mediaAbi with her sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202208INTRODUCTION01020304CONCLUSIONNone of us should feel out of place in our own home.This report explores the many different and authentic way
23、s were living at home,so that we can all feel like ourselves when we walk through the front door.FEEL FEEL FEEL LIKEOURSELVESMarqus(USA)THE IKEA LIFE AT HOME REPORT 202209INTRODUCTION01020304CONCLUSIONFEEL What makes us feel at home?CHAPTER 01:ATHOMEFEEL FEEL Karin(Germany)THE IKEA LIFE AT HOME REPO
24、RT 202210INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONWhile some of us feel more positive about our home than last year,were still realistic.We know its not perfect all the time.Not least when were trying to snatch forty winks or craving an arm around our shoulder.“Home provides me with
25、 protection.It is like a tree shielding me from all the problems.”MEHEK,INDIARoughly1 in 4people confess to having slept somewhere other than their own bed while at home in the last year.1 in 5 people have felt lonely at home.This rises to more than 1 in 4 among single parents.Home,sweet homeEven wi
26、th everything the world is throwing at us,home remains an important space to relax and recharge.Its a place some of us are desperate to spend more time in even if that means telling a white lie!Nearly1 in 4people have faked plans so they can stay at home.This increases to about 1 in 3 among young pe
27、ople,and goes up to around 2 in 5 among people living in the Philippines.Its where we feel free to be our weird and wonderful selves.More than1 in 10people have talked to their plants in the last 12 months,rising to 1 in 4 in India.Marqus with his wife,Eva,and their dog,Curry(USA)THE IKEA LIFE AT HO
28、ME REPORT 202211INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONFor many years,at IKEA,weve been exploring what creates the feeling of home.We found that no matter where or how we live,it all boils down to the same essential ingredients:a generous slug of security and comfort,big handfuls
29、of belonging and ownership,and a healthy dollop of privacy.But needs change,and our latest research sniffed out two more must-haves.When the pandemic uprooted our lives,we asked home to work even harder.As a result,enjoyment and accomplishment became new emotional needs for our homes to meet.Underst
30、anding our seven emotional needs at homeWe feel enjoyment when our home gives us the mental and physical space to enjoy fun activities,be entertained and follow our passions.“You need to enjoy being in the home,I would probably tag enjoyment into everything else we do.Generally,I still see the home
31、as quite functional,eat,sleep,play,but Id tag doing all those things with enjoyment.”ANISH,UKWe feel accomplishment when we get that kick of productivity and effectiveness,whether thats from work,study or our personal hobbies anything from hosting a legendary dinner party to finishing a fiendish jig
32、saw.“In my flat I can finally be my own adult,I have my own four walls,I can take care of myself,be a part of society while making my own decisions.”JELDOS,GERMANYAbi(UK)THE IKEA LIFE AT HOME REPORT 202212INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONEven when we look to the future and t
33、hink about our ideal home,we often picture a place that delivers on our need for accomplishment and enjoyment.A place where we can cast off our shoes,wipe the stresses from our minds and zero in on the things that bring us joy and satisfaction.54%believe the most important aspect in an ideal home is
34、 the ability to unwind and relax.This is most important to people in Japan(66%),but least important for people in India(22%).However,for all the love we heap on our home,it doesnt always step up to the mark for us.Wherever and however we live,theres a persistent gap between what we want from our hom
35、e and what it actually provides,especially when it comes to those all-important new needs of enjoyment and accomplishment.This gap differs depending on where in the world we live.When it comes to enjoyment,72%of people in Japan agree that their home is the place that provides this the most.Spain lie
36、s at the other end of the spectrum,with only 43%agreeing.59%of people in Thailand say that their home is the place they feel the greatest sense of accomplishment the most of any country surveyed.This compares to just 29%in South Korea,who were the least likely to agree.Our homes can sometimes miss t
37、he mark90%90%100%100%60%60%80%80%50%50%70%70%40%40%Percentage point gapImportanceRealityPrivacySecurityComfortOwnershipBelongingEnjoymentAccomplishmentTHE IKEA LIFE AT HOME REPORT 202213INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONMOSTMOSTMOST72%of people in Japan agree that their home
38、is the place that provides the most enjoymentversus just 43%of people in SpainTHEENJOYMENTTomohiro(Japan)THE IKEA LIFE AT HOME REPORT 202214INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONAs belts tighten around the world,its a fair bet that well spend more time at home to save on expenses
39、.Which means that if the enjoyment and accomplishment gaps persist,it might really start to bite over the months and years ahead.Hobbies outside of the home is the area most of us think will take the biggest hit even more so than the stability of our work.A retreat back home will increase its import
40、ance43%expect their hobbies and interests outside of home to be negatively impacted if the cost of living significantly increases.21%expect their work stability will be negatively impacted.After long stretches of being restricted within our four walls due to the Covid-19 pandemic,many of us feel lik
41、e weve only just been able to get back to our hobbies and interests outside of our rooms,houses,or apartments.But as many of us cut our outgoings,another retreat back home is seemingly inevitable and we may truly begin to feel the effects of spaces that dont meet all our functional and emotional nee
42、ds.So,whether we get our kicks from cross stitch or our fun from fitness,we need affordable ways to enjoy and accomplish them at home in the future.Karin(Germany)THE IKEA LIFE AT HOME REPORT 202215INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONOf course,we dont always get to do what we re
43、ally want at home.Sometimes it feels like our hands are tied.So its perhaps no surprise that the people we live with,and the places we live in,have a big say over whether or not our home meets our emotional needs.People living with housemates or family have the biggest at-home deficits in enjoyment,
44、accomplishment and,perhaps surprisingly,belonging.Those living in halls of residences,flat shares,rented rooms or parental homes struggle to get a sense of accomplishment at home.Thats bad news for anyone trying to study or work from home.While the youngest and oldest age groups both see enjoyment a
45、s equally important(88%),its the older group that has this need met best at home.Whether we own our homes also impacts how well our emotional needs are met.9 in 10 people say its important to feel enjoyment at home,but only 5 in 10 get it.This increases to 8 in 10 amongst homeowners.For those of us
46、feeling gloomy about these needs gaps,we should be reassured that the future looks brighter.As we get older,we tend to establish more control over our home most likely because we own it,or our relationships change.In fact,compared to all other age groups,its older people who are most likely to say t
47、hey are in control of how their home is organised and looks.All of which helps close those gaps and makes us feel more at home.The many different home experiences“I think enjoyment at home is important.”Home is where I feel the most enjoyment.”Global average18-3455+OwnersRenters37%26%24%41%45%22%36%
48、34%16%19%Theres a similar difference between owners and renters,with those who own their home more likely to experience the most enjoyment within it,compared to those who are renting.THE IKEA LIFE AT HOME REPORT 202216INTRODUCTION01:WHAT MAKES US FEEL AT HOME?020304CONCLUSIONFOR OURHOMESHOMESHOMESAF
49、FECTIONWe know things arent perfect,either inside or outside the front door.But we have a blossoming affection for our home which,as were about to see,can flourish still further if we invest a touch of ourselves into it.Marqus(USA)THE IKEA LIFE AT HOME REPORT 202217INTRODUCTION01:WHAT MAKES US FEEL
50、AT HOME?020304CONCLUSIONREFLECTSREFLECTSUSCreating a home that reflects usCHAPTER 02:HOMEREFLECTSTomohiro(Japan)THE IKEA LIFE AT HOME REPORT 202218INTRODUCTION0102:CREATING A HOME THAT REFLECTS US0304CONCLUSIONAt its best,home acts like a mirror to our identity.In practice,this means that when we lo
51、ok around our home we see our unique personality reflected back.Whether its through photos of past adventures or a shrine to family ancestors,what matters to us is represented across our living space.58%of people agree that their home reflects who they are.Those who feel their home reflects their id
52、entity are1.5 timesmore likely to feel more positive about them.“My friends would say this is a very Chris flat.”CHRIS,UK“When someone comes in here they know that Karin lives here.You see Frank Zappa everywhere a pity he died so early.His music accompanied me since I was 18 or 17.”KARIN,GERMANYThe
53、cherry on top is that when our home reflects us,theyre better for us,too.Those who say their home reflects them are almost twice as likely to agree that its also a source of positive mental wellbeing.52%of those who agree their home reflects them believe their home also supports their mental wellbei
54、ng.This drops to 30%among those who dont think their home reflects them.Expressing yourself at home is good for youKarin(Germany)Karin(Germany)THE IKEA LIFE AT HOME REPORT 202219INTRODUCTION0102:CREATING A HOME THAT REFLECTS US0304CONCLUSIONThe uneven reflection of homeWho we are and where we live s
55、hape how much our home reflects us.The older we get,the more we see ourselves in our home:Onlyhalfof young people feel their home reflects them,rising to almost two-thirds of over 55s.Women feel better reflected than men:62%of women feel their home reflects them,but only 54%of men.Homeowners more so
56、 than renters:62%of homeowners say their home reflects their identity,dropping to 42%among those renting rooms.Even our country changes our experience:69%of people in Malaysia and the Philippines feel their home reflects who they are,versus only 51%in the UK,37%in Japan and 23%in Slovakia.And our le
57、vel of income has a big impact too:63%of people on high incomes feel their home reflects them,versus only 56%of those on lower incomes.Only about6 in 10people say their home is a reflection of who they are.Mehek(India)Abi and her sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202220INTRODUCTION0102:C
58、REATING A HOME THAT REFLECTS US0304CONCLUSIONHow can you use interior design to help express your identity at home?How do we create a home that shows off our true,fabulous selves,regardless of our living and earning status?“I dont feel represented at all.as a single gay man in his 40s I dont ever se
59、e that in an advert.we try and celebrate singledom but its not an aspirational thing for your home.”CHRIS,UKThe media doesnt always reflect our lives at homeIt can be tough to find the inspiration,especially when our home lives arent represented in the media.The media often depicts homes that societ
60、y deems ideal,but this doesnt resonate with many of us.I encourage you to think long term about your interior design,not just whats fashionable now it will reflect your personality better and its cost conscious too.Then there are a few simple tricks to changing things up for the seasons or holidays
61、in simple and affordable ways.Buying fabric by the metre instead of getting new tablecloths,for example,means that you can reuse the fabric in lots of fun ways maybe your kids could build a tent!”48%of people say their lives at home arent frequently represented in the media.MEET SIETSKE GERLASietske
62、 Gerla,an interior design manager at IKEA,offers advice for finding your style through a common thread in your favourite objects.“I see interior design as a way to create space for the things you love and that make you happy.When home reflects your identity,its because you feel able to do the things
63、 that are important to you.If you struggle to know what your interior design style is,then collect a few items that mean a lot to you and have a look for the common thread maybe its a certain kind of colour palette or they connect with nature.Then ask yourself,is this something Ive always been drawn
64、 to or is it because its trendy?THE IKEA LIFE AT HOME REPORT 202221INTRODUCTION0102:CREATING A HOME THAT REFLECTS US0304CONCLUSIONBut as many as 13%of people we surveyed said they have decided to live alone in the last year.For many people,it can be a liberating experience that allows them to focus
65、on their own needs.This is exactly what we heard from Karin,64,from Germany.Now living solo after previously living with family,Karin explained that she has a newfound appreciation for the extra space to concentrate on herself:“In my past,my home was very functional,I was less concerned with taking
66、care of myself,I didnt take my home very seriously,I didnt have any decorations,no plants,no important objects.Today,that has changed because you are calmer and spend more time at home,you no longer have a partner to live up to.Today I am completely different and place a lot of emphasis on emotional
67、 values in my home and take care of every detail.”KARIN,GERMANYTAKE CAREOF EVERYDETAILDETAILDETAILLiving alone has historically been portrayed negatively,often associated with isolation and a lack of companionship.SPOTLIGHTLiving with yourselfKarin(Germany)THE IKEA LIFE AT HOME REPORT 202222INTRODUC
68、TION0102:CREATING A HOME THAT REFLECTS US0304CONCLUSIONTo make changes in our home,we first need to be shown whats possible.For this,we seek inspiration from the people we know and trust.When shown a list of common sources of home inspiration including social media and TV shows more than 1 in 4 of u
69、s stated that we use none of these to spark our imaginations.This highlights that many of us struggle to identify with whats typically deemed home inspiration.When we do get inspired,seeing what real people have achieved fires us up to follow their lead.It not only provides us with ideas for what ca
70、n be done,but it also gives us the confidence that we need to get it done one small change at a time.People are most inspired by:#1:TV home renovation shows(24%)#2:Physical home furnishing stores(22%)#3:Friends homes(19%)However,our sources of inspiration differ depending on our age.When were older,
71、were more likely to feel inspired by TV home-makeover shows,physical stores and magazines.When were younger,were most inspired by our neighbours and friends homes,and are more likely to find inspiration through social media and podcasts.We want inspiration from real people in real homes“It would be
72、nice to get ideas pushed to you on what you could do realistically ideas about how to merge family life into your home.”ANISH,UKAbi(UK)THE IKEA LIFE AT HOME REPORT 202223INTRODUCTION0102:CREATING A HOME THAT REFLECTS US0304CONCLUSIONWhen we find that inspirational spark,when our individuality seems
73、to seep out of every corner of every room,we dote on our beautiful home and it nourishes us in return.And,as it turns out,it might be easier to create our ideal home than we realise.FIND THATINSPIRATIONALSPARKSPARKSPARKKarin(Germany)THE IKEA LIFE AT HOME REPORT 202224INTRODUCTION0102:CREATING A HOME
74、 THAT REFLECTS US0304CONCLUSIONPOWERPOWEROFThe power of much-loved possessionsCHAPTER 03:POSSESSIONSPOWERTHE IKEA LIFE AT HOME REPORT 202225INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONNo matter how head-over-heels in love we are with our life partner or the cute,new,family puppy,its what
75、we have in our homes,rather than who,that most determines how much of ourselves we see around us.Whether its furniture or fridge magnets,our possessions become memory-filled scrap books,celebrating our unique sense of self and serving a higher purpose than that for which they were designed.42%of peo
76、ple say its things theyve bought themselves that make home reflect who they are,while only 32%say its the people they live with.“Its only been a few months,but its a room that I love and Ive collected a lot of things and built it up.Its like a castle.”ISHIDA,JAPANThings that matter,matterHowever,who
77、 we live with does impact our priorities.For those living alone,with family,or with housemates,meaningful possessions people have bought themselves are especially important.For those living with a partner or children,the people they live with are what matters most.For those living with grandchildren
78、 or siblings,having space for their needs and interests is most important.But right across the board,our treasured stuff is consistently one of the three biggest factors in turning a home into our home.“I enjoy making model automobiles.I put them on display.I also like to collect high-end commercial
79、ly available miniature cars,which I currently display alongside my own creations.They are so important that I dont want them to be touched.”TOMOHIRO,JAPANTHE IKEA LIFE AT HOME REPORT 202226INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONAlmost 1 in 3 of us say possessions that help us recall
80、memories and experiences are important to make home reflect who we are.When we put our most treasured objects on show,they connect us with the cultures,communities and traditions were proud to identify with.In India,we found commitment to religion is a key part of many peoples sense of identity.In I
81、ndia,we found a commitment to religion is a key part of many peoples sense of identity.For many,its customary to give temples and shrines pride of place in the home,further reflecting the part of their identity thats rooted in their religion.“My favourite object in the corner is this temple it is a
82、special space and a special part of my day.”MEHEK,INDIAWe want to be reminded of special momentsIn Japan,we spoke to people who saw home furnishings as beloved items,often passed down through generations.For them,furnishings act as a constant in their homes and lives,kept through every house move un
83、til the items eventually fall apart.For those of us far from our places of birth,the possessions we display are like a red thread linking us to distant times and places.“All the things that are in my flat are memorabilia from my holidays,often in Scandinavia,or from concerts and festivals.”KARIN,GER
84、MANYTHE IKEA LIFE AT HOME REPORT 202227INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONIt isnt only the keepsakes and trinkets dotted around our homes that reflect our identities;their emotional charge seeps into the furniture that displays them.The power of possessions seeps into furniture t
85、ooWhen its stuffed with trophies,even the old bookcase can enhance our feelings of accomplishment.And a rickety table adorned with favourite holiday snaps becomes an extension of that best summer ever.“I have a glass cabinet from IKEA where I display my favourite things,such as DJ equipment,stereos,
86、figurines and cameras.I see a lot of things I like on display;it boosts my daily motivation.”HIGUCHI,JAPANKnowing that our possessions speak volumes about our personality might explain why 1 in 20 of us admit having looked through other peoples home storage in the last year without telling themIndia
87、 is the nosiest nation,where peeking in drawers and cupboards increases threefold.Tomohiro(Japan)THE IKEA LIFE AT HOME REPORT 202228INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONWe dont always see our home possessions through rose-tinted glasses.Sometimes,they become a source of household t
88、ension.4 in 5people are regularly frustrated by aspects of their home.Too much stuff is one of our biggest bugbears.Clutter makes cleaning hard work and acts like a forcefield,preventing our true identity from breaking through into our home.“I would say close your eyes and get through.Or simply clos
89、e the door.My guest room is certainly a place that doesnt deserve the name.It looks so bad in there that I avoid the room and also feel uncomfortable when others see the mess in it.”Grit,GermanyPossessions can be a source of tensionWorldwide,the top five frustrations about our homes are:#1:An unclea
90、n or untidy home(25%)#2:Household chores(23%)#3:Too many things without a designated place(21%)#4:No space to put things(19%)#5:Different perspectives of what mess is compared to other householders(17%)THE IKEA LIFE AT HOME REPORT 202229INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONFrom kee
91、ping rooms clean to getting creative with space,people like Abi,Tomohiro and Mehek are finding practical ways to navigate frustration in the home.“My biggest frustration Id say is space and utilising that space.We worked well to compromise but its definitely the biggest frustration I do wish our hom
92、e was bigger.But we cant change that.Thats why we change everything else inside it.Instead,we try and make what space we have work for us.Rather than create space that doesnt exist.”ABI,UKCreative storage routines:“The most common thing around the house is childrens toys.Storage boxes are prepared f
93、rom the start and we ensure that children can tidy things away if they make a mess.We sing a song about tidying up because the kids dont always listen to what they are told.”Tomohiro,JapanThinking ahead:“Where you live in a joint family home,you always feel somewhere the space is small I choose thin
94、gs which will need less organising.I prefer to buy things that are easier to use for every member.”Mehek,IndiaSOLUTIONS FROM THE MANY PEOPLEHousehold frustrationsKeeping things spick and span:“Yeah,we have a cleaning rota.So Hannah does the kitchen.I do the hoovering.Rob does the bathroom.”Abi,UKMak
95、ing the most of every space:“We have a lot of boxes,a lot of shelves,everything sort of has its place.Weve utilised all of our surfaces,every surface is covered by something and has its place.”Abi,UKTomohiro with his son(Japan)Abis sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202230INTRODUCTION0102
96、03:THE POWER OF POSSESSIONS04CONCLUSIONWhen it comes to scrubbing sinks and mopping floors,theres still a clear gender gap in our homes.Women are more likely than men to feel represented within the home but are also more likely to get saddled with maintaining the places we live in.Home remains a gen
97、dered spaceIn Japan,this difference doubles,with women more than twice as likely as men to be frustrated by household chores(23%vs 10%).The Philippines bucks the trend,though,with almost no difference between womens and mens frustration at chores(22%vs 21%).MEET TYLER MOOREHow can we share the burde
98、n of keeping our homes clean and tidy?Another solution is to develop family routines that can be implemented consistently to manage household tasks.Breaking down overwhelming tasks into more manageable parts is a great strategy.A series of daily,weekly,and monthly tasks can help you to maintain your
99、 space without feeling overwhelmed.”Tyler Moore,best known for sharing inspirational home-organisation tips as TidyDad,suggests how to get everyone involved in the household chores.“When a household is shared by multiple people,it can feel overwhelming when one person shoulders the responsibility of
100、 tidying,organising and cleaning.All people make messes,and so all people can learn to clean up messes,regardless of gender.One solution is to have a discussion with those you live with about ways that you can work together.Its helpful to know the tasks that come naturally to the people you live wit
101、h,or which chores feel more enjoyable or burdensome.Then,you can discuss ways to compromise and share the workload.Globally,women are56%more likely than men to list household chores as a top frustration at home.Tomohiro with his wife(Japan)THE IKEA LIFE AT HOME REPORT 202231INTRODUCTION010203:THE PO
102、WER OF POSSESSIONS04CONCLUSIONGiven how frustrated so many of us are about clutter,its unsurprising that,around the world,keeping spaces clean and tidy is the number one home-organisation priority.“The sink is cluttered with toothpaste and cups for the family,but there is hardly any storage space.I
103、would like something to store cosmetics and other items.”TOMOHIRO,JAPANWhile the anguish of clutter is universal,its causes and solutions vary.Some of us want our home to look just so.Some are short on storage space.Others come from cultures that collect and keep a lifetime of objects.Theres no sing
104、le formula to explain clutters steady and sometimes magical accumulation.During our home visits around the world,we met many people who shared some common cultural concerns:In the USA,cluttered spaces often cause stress and anxiety.People here crave more storage and clear surfaces.In Japan,the small
105、 size of many homes means there isnt much space to add extra storage.In Germany,people are concerned by limited storage and the embarrassment of messy spaces.And in India,some people acquire new items without disposing of old ones.Some even continue to build their clutter by moving to larger homes.C
106、lutter is a global issueTHE IKEA LIFE AT HOME REPORT 202232INTRODUCTION010203:THE POWER OF POSSESSIONS04CONCLUSIONMEET JOSEPH R.FERRARIWhy do we find it so hard to declutter our homes?For many people,they feel overwhelmed with the breadth and depth of their unorganised possessions.So,in turn,they ju
107、st avoid tackling the task to declutter.And because we often live with others,a decision to discard an item often involves their agreement and the other person might not be ready or able to declutter.The solution is to organise before decluttering.And before choosing to discard an item touch it.That
108、 tactile sense might trigger a positive emotion,yielding to a change of mind.And dont be sucked into a mindset that more is better.A want should also be a need.”Deacon Joseph R.Ferrari,PhD,Distinguished Professor of Psychology at DePaul University,Chicago,explains how to face the challenge of cleari
109、ng away clutter.“Why do I view it as stuff but others view it as clutter?Perception.Its our perception of the quantity of possessions that impacts how we declutter.By clearing up the clutter and giving pride of place to our most story-filled possessions,we can go a long way towards making our homes
110、feel part of us.And thats a boon for our sense of identity and wellbeing.But for maximum impact,so that our homes reflect us like giant disco mirror balls,theres one more thing for us to consider.PRIDEPLACEPLACEPLACEOFTHE IKEA LIFE AT HOME REPORT 202233INTRODUCTION010203:THE POWER OF POSSESSIONS04CO
111、NCLUSIONPURPOSEPURPOSESPACESPURPOSEGiving spaces purposeCHAPTER 04:GIVINGMarqus with his wife,Eva,and their dog,Curry(USA)THE IKEA LIFE AT HOME REPORT 202234INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONHaving space for our needs and interests goes a long way towards creating a home stamped wi
112、th our true selves.That doesnt mean were all looking for the biggest mansion in town.We just need to know that we can use the space we have to do what we want.40%of people agree that space for needs and interests is important for a home to reflect their identity.Almost1 in 3people say their ideal ho
113、me should help them make better use of all the space they have.Finding space for ourselvesIt also doesnt mean that we want all our rooms to be Swiss army knives adaptable to every scenario.We dont aspire for our bedrooms to host our work desks and workout spaces.We dont want our spare rooms to be wh
114、ere we read,play guitar and put the laundry to dry.As a result of the pandemic,weve demanded more from our homes.But now we get frustrated by rooms that have become too multifunctional.Marqus wife,Eva,and their dog,Curry(USA)Abi with her sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202235INTRODUCTI
115、ON01020304:GIVING SPACES PURPOSECONCLUSIONIn the spirit of Goldilocks,our space needs to be just right rooms that are not used are equally as frustrating as rooms with too many uses.“Originally,we had a spare room that was intended to be a family study room,but we took the desk to a private room and
116、 it was empty.Now its a room with no purpose.We put a big TV in there,but we dont watch it,and it has become a big hallway-like area.I dont feel very comfortable there.”Kikuchi,Japan However,rooms without a purpose might seem like a luxury when space is tight.Given that many of us already struggle t
117、o find places in our homes for the things and activities we love,making space for sustainable home solutions can be really hard.34%10%8%20%Global averagePhillipinesDenmarkUKMEET CLIFF TANHow can we make the most purposeful use of our living spaces?So,when it comes to rooms with multiple purposes,its
118、 important to unite rooms with similar energy levels.If we define our spaces by energy and emotional connections,and use them in a way where we feel matched to their energy,these spaces will feel more purposeful and never become neglected.”Cliff Tan,founder of Dear Modern,an architectural and feng s
119、hui practice that optimises home and interior spaces,suggests that energy rather than function holds the key.“Rather than specific uses,feng shui defines a space by energy and emotional association.For example,even though an office is a very defined room,it could imply different energies.It could be
120、 a quiet place to read and focus in private,or it could be more energetic where one collaborates and discusses with co-workers.Even though climate change is one of our top three concerns,small challenges like finding room for all our recycling bins can feel like deal breakers.And for those of us who
121、 rent our home,its even harder if not impossible to make meaningful sustainable living renovations.Only1 in 5people agree that their home helps them live in a sustainable way.But where people live has a big impact on their perspective.Our space needs to be just rightTHE IKEA LIFE AT HOME REPORT 2022
122、36INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONIts not just prioritising space for sustainable living that can be difficult.The more of us there are under one roof,the more needs and interests a home has to cater for.Getting the right balance between a rooms defined purpose and its adaptabili
123、ty is something of a tightrope walk,especially when we live with children.We tend to prioritise space for our kids,sacrificing room for us to enjoy our own hobbies and be ourselves,free from the label of parent.In Japan,one father who gave up his own space to put his children first often struggled t
124、o feel like himself at home.In the USA,one familys children flocking back to the nest created uncertainty about how spaces would be used.For some people,certain rooms provide space for them to express a specific part of their identity.For example,one woman found refuge in her bathroom as this was th
125、e only place in the home where she felt she could be a woman rather than a wife or mother.In fact,giving us space to squirrel ourselves away from others is a vital but tricky feature for our home to provide.Only4 in 10 people think their home provides privacy for everyone living in it.This drops to
126、3 in 10 for people renting a room.More than 1 in 10 people have hidden from others at home.This increases to almost 1 in 3 for people who own a snake!Even when we live alone we can struggle to get privacy from our neighbours.In the UK one of the people we met,Chris,said that he loves his balcony but
127、 the close contact with his neighbours makes him feel awkward and uncomfortable.Being able to shut a door,or pop on a pair of headphones to signal that we dont want to be disturbed,boosts our mental wellbeing.Safely tucked away in our own private spaces,we can be whoever we really are or simply find
128、 the headspace to get things done.“Even if children are getting excited or making a noise,if I come back to this room.As long as the door is closed,its possible to be quiet This room is the private space,where I work and do my hobbies.The reason a private space is important is because I can focus on
129、 things I like without being harassed by anyone.”TOMOHIRO,JAPANAlmost1 in 3 people admit to having talked to themselves at home in the last 12 months.22%of people have eaten a meal in bed during the last 12 months,rising to 32%of 18-to 34-year-olds.8%of people have worked while in the bathroom.The s
130、truggle for space and privacyTomohiro(Japan)THE IKEA LIFE AT HOME REPORT 202237INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONIn multi-member households,were looking for an equilibrium that allows us all to be alone,together.Setting boundaries with this in mind helps all of us thrive individual
131、ly and collectively.“Things like having open walls and the sound travelling through the house,which make it feel very connected.With it being so narrow and tall this house could feel like four houses on top of each other,but it all gets brought together.”NICOLA,UKTo achieve this,were looking to carv
132、e spaces up without totally cutting ourselves off from the people we live with.In the USA,theres a desire to separate spaces used for work and home,including erecting physical barriers.We want the feeling of being alone,togetherIn India,people are setting up dedicated places for activities such as w
133、orship,yoga and meditation.The choice of space may be dictated by factors such as the direction of prayer.In the UK,creating different zones within rooms helps to make sure that the areas we use for work,rest and enjoyment dont overlap.In Japan,people are creating designated office spaces for workin
134、g.Tomohiro(Japan)Marqus wife,Eva,and their dog,Curry(USA)Mehek(India)THE IKEA LIFE AT HOME REPORT 202238INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONFinding a schedule that works:“So Rob works from home about 80%of the time,Hannah and myself work from home once or twice a week.And we sometime
135、s work together on the sofa.”Abi,UKIt can be tricky to maintain a unique sense of identity when sharing living space with others.By making a conscious decision to address the issue,Abi,Karin,Marqus and those they share their homes with have all made efforts to get the balance right.“For us to live t
136、ogether finally,in one place,it really means a lot to me.And the fact that we got to put our own special touches on this place,it means that much more.”Marqus,USAChoosing furniture that works for all:“I wanted a big,long wooden desk,so that all children and grandchildren and families-in-law can fit.
137、”Karin,GermanyAgreeing a design direction:“My wife and I did a really good job of just putting our ideas together.Were not so outlandish,were pretty low key with our design,really contemporary.So it goes hand in hand with our decision making.”Marqus,USASOLUTIONS FROM THE MANY PEOPLECreating spaces t
138、o house multiple identitiesAbi with her sister,Hannah(UK)Karin(Germany)Marqus(USA)THE IKEA LIFE AT HOME REPORT 202239INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONBut we definitely need shared spaces too.They bring us together to create lasting memories that help us love our home more and more
139、.Theres one shared space in particular that we have a special affection for.From grannies and roomates to tiny tots and furry pets,weve fallen hard for our squishy sofas.So much so that theyre in the running to overtake the kitchen as the hub of the home.Theyre where we seek moments of privacy to re
140、ad a book or take a break,and also where we choose to enjoy time together.“Thats where I like to go.I like to watch my basketball game,and its a great view downtown.One of my favourite places to be.”MARQUS,USAIn the USA,comfort cocoons are particularly important to younger household members who are
141、forming their individual identity but also need to feel part of something bigger.MEET SIMONE BOSEHow can we agree to create space for our own needs in homes we share with others?For example,you might tell a partner more about why you need your own space so they dont worry theyve said or done somethi
142、ng wrong.With housemates youre less close to,starting the conversation can feel difficult.But if you can let them share what they need from a home or communal space,you might feel more comfortable expressing your own needs.”Simone Bose,a BACP-registered counsellor with a Masters in Relationship Ther
143、apy,offers some practical advice.“A lot of self care is about your individuality and your quiet time.Its not always about being on your own,but being with yourself,by yourself,is a big part of it.Its important to have open and honest conversations about managing space with the people you live with w
144、hether thats friends,partners,parents or even people you dont really know.But you might approach those conversations differently based on your relationship.Marqus(USA)Abi with her sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202240INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONTOGETHERTOGETHER
145、TOGETHERA PLACE TOBE ALONEFor our home to truly reflect us,it must include space for our needs and interests.But its a juggling act rooms still need to have a defined purpose,and they need to provide everyone with a place to be alone,together.Although,as long as we have a comfy sofa,we might be half
146、way towards achieving what we need.Abis sister,Hannah(UK)THE IKEA LIFE AT HOME REPORT 202241INTRODUCTION01020304:GIVING SPACES PURPOSECONCLUSIONTheres no place like our own home.Its where we relax,get together,do our hobbies,work,play,laugh,fight(and make up)and most importantly feel like ourselves.
147、Its through the items we treasure,spaces we use and people we live with,that we create homes as unique as us.When we picture our ideal home,its one of comfort.And were determined to forge our own path to making this happen.Only8%of us care what other people think about how we live at home.This incre
148、ases to 17%in Thailand,where people are the most concerned about others views,and drops to just 3%in Estonia.When our living spaces reflect us in all our quirky and imperfect glory they have a powerful,positive effect on the way we view our home.And theres no denying that when we feel good about hom
149、e,we feel better equipped to take on whatevers coming our way in the rest of our lives.No one should feel out of place at home.Regardless of who we live with,where we live and what we need our homes to do,all of us have the right to feel like ourselves in our own home.Its time to make home your own.
150、MAKEYOUR OWNHOMEOur homes,our #MakeYourselfAtHomeKarin(Germany)THE IKEA LIFE AT HOME REPORT 202242INTRODUCTION01020304CONCLUSIONMeet some of the faces youve seen throughout this reportIn addition to speaking to more than 37,000 people and visiting homes all over the world,five people allowed us into
151、 their homes to film and photograph them.ABOUT THE PARTICIPANTSMarqus,USAEx-professional basketball player Marqus lives with his wife,Eva,and their dog,Curry.The couple share similar design tastes:clean,modern and minimal.Karin,GermanyTheres nothing better than living alone,according to Karin.She pr
152、oudly displays all the things she loves,including Frank Zappa memorabilia.Mehek,IndiaDaily routine is important for Mehek.She lives with her daughter,husband and father-in-law,and always finds the time to pray three times a day.Abi,UKGuinea pigs rule the roost in Abis home,which she shares with her
153、sister and her sisters boyfriend.Although space is tight,the household prioritise room for their four guinea pigs.Tomohiro,JapanTomohiro lives with his wife and two young sons.While his childrens toys can often get in the way at home,he finds comfort by working on his favourite hobby:making model to
154、y cars.THE IKEA LIFE AT HOME REPORT 202243Technical note:The quantitative research was carried out by YouGov on behalf of Ingka Holding B.V.IKEA Group.YouGov is an international research and data analytics group.The quantitative Life at Home study was conducted as an online survey among a national r
155、epresentative sample of people aged 18+in 37 countries,where a total of 37,405 interviews were collected.The following countries were included:Australia,Austria,Belgium,Canada,China,Croatia,Czech Republic,Denmark,Estonia,Finland,France,Germany,Hungary,India,Ireland,Italy,Japan,Latvia,Lithuania,Malay
156、sia,Netherlands,Norway,Philippines,Poland,Portugal,Romania,Serbia,Singapore,Slovakia,Slovenia,South Korea,Spain,Sweden,Switzerland,Thailand,United Kingdom,United States.The data collection was completed in the period from July to August 2022.Quotas have been applied on gender,age and region,and data was weighted according to the dimensions of gender,age and region on the basis of an ideal weighting from statistics in each country,so that the results are representative of the population in regard to the target group.Bases:All adults=37,405Ingka Holding B.V.2022