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1、/?benchmark2022?01?02?04?03?u?u?33.77%25.24%16.90%12.56%7.61%2.26%1.60%0.03%0.03%0.00%?BookingTripAdvisor?2021?2022?u?2022?2022-01-01?12-31?2021?2021-01-01?12-31?2023-01-10?u?3?2021?2022?务?2.5?u?15?OTA?25,833,529?13.97%30.88%55.15%5?4?3?KEY FINDINGS?2022?VS 2021?2022?44.04%2022?12?2023?务?呢?呢?务?务?202
2、1?告?4.61%6.80%11.37%18.82%28.37%19.03%0.37%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)52021?2022?4.5?84.76%?2021?0.12%?4.70KEY FINDINGS?(?)?(?)?&?47.29%?0.61%?2022?vs?2021?1.27%47.29%0.61%KE
3、Y FINDINGS?1.27%?92.61%2022?88.46%92.76%差评好评?/?2022?88.46%?KEY FINDINGS?benchmark?62.66 57.16 58.67 91.79 36.37 33.33 33.96 52.93?3?4?5?2021年2022年?=?2022?926.95?36.37?41.96%?52.93?33?42.34%?42.12%?41.69%?2022?4.70?4.71?4.70?4.69?=?0.21%?0.21%?4.70 4.70 4.69 4.70 4.70 4.71 4.70 4.69?3?4?5?2021?2022?5
4、.68%9.88%19.09%30.42%20.44%0.31%2021年2022年10.97%17.87%22.19%24.82%9.78%0.28%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)56.92%11.08%16.81%26.32%20.68%0.51%?务?4.5?85.83%?0.55%?务?4.5?82.33%?0.2
5、4%?务?4.5?85.90%?0.81%?=?3?4?5?91.55?92.03?91.05?90.77?90.39?90.70?90.02?89.93?3?4?5?2021?2022?=?(?)?(?)?2022?90.39?1.27%?89.93?90.02?90.70?1.44%?1.12%?0.92%?93.70%95.25%93.83%90.72%94.27%95.33%94.68%92.26%?3?4?5?2021?2022?=?(?)?2022?94.27%?0.61%?95.33%?94.68%?92.26%?1.69%?0.91%?0.08%?2,745.60 2,285.
6、68 2,571.38 4,945.89 1,447.29?1,118.42?1,367.12?2,922.50?3?4?5?2021?2022?=?2,922.50?1,367.12?1,118.42?51.07%?46.83%?40.91%?3.873.652021年2022年?=?(?)?2022?务?3379.72?1,447.29?47.29%?2022?3.65?5.68%?873.70 614.83 347.77 277.59 186.99 113.97 96.96%86.88%97.48%94.37%92.59%91.73%80%82%84%86%88%90%92%94%96%
7、98%100%020040060080001600?(?)2021?2022?2021?2022?=?263.29?202.40?248.88?535.45?86.88%88.07%87.46%84.50%80%82%84%86%88%90%02004006008001,000全国3星4星5星?2021年店均观点数2022年店均观点数2021年满意度2022年满意度374.14?265.17?357.82?840.31?96.96%97.53%97.36%95.87%93%94%95%96%97%98%99%100%02004006008000?3?
8、4?5?2021?2022?2021?2022?2022?873.70?374.14?40.74%?96.96%?0.39%?=?=?=?=?2022?614.83?263.29?56.22%?86.88%?1.48%?118.88?124.64?107.19?122.02?94.37%95.65%94.66%88.65%84%86%88%90%92%94%96%98%100%0500?3?4?5?2021?2022?2021?2022?=?=?=?=?148.99?116.45?147.87?279.84?97.48%98.21%97.66%96.10%94%95%96
9、%97%98%99%100%-50500550?3?4?5?2021?2022?2021?2022?2022?347.77?148.99?58.41%?97.48%?0.49%?2022?277.59?118.88?34.81%?94.37%?1.95%?48.94?43.49?46.11?76.69?91.73%94.67%92.13%84.61%80%85%90%95%100%050100150?3?4?5?2021?2022?2021?2022?2022?186.99?82.20?60.65%?92.59%?0.54%?=?=?=?=?82.20?43.09?83.
10、67?227.38?92.59%95.13%93.81%89.77%88%90%92%94%96%98%100%00500?3?4?5?2021?2022?2021?2022?2022?113.97?48.94?52.43%?91.73%?0.27%?92.87%95.28%94.34%84.30%92.61%95.74%94.51%81.91%?3?4?5?2021?2022?=?2022?92.61%?0.28%?95.74%?94.51%?81.91%?2.84%?0.49%?0.18%?89.60%91.90%89.76%85.06%88.46%92.14%88.
11、02%82.65%?3?4?5?2021?2022?=?=?92.14%?88.02%?82.65%?2.83%?1.93%?0.27%?2022?88.46%?92.76%?73?8?1?88.46%?92.76%2022?2022?2023?Click to edit Master subtitle styleSignatureDateClick to edit Master title style?20%?23%?37%?15%?5%90%?10,000?80%?50?0.00005%?70%?务?务?Speed?24?Attitude?Precision?Improvement?Connection?01020304?4?务?/?benchmark?/?/?务?/?/?/?123?务?(?)?(?)?=?(?+?务?务?2022?务?78.65%?157.95%?(?)?2022?TOP10?务?404?务?对?4?4?98%?98%19?19?JOINTWISDOM?2012?85%?35,000?230,000?9?99%99%?/?/?JOINTWISDOM?TQMOTA?CEMCEM?AI?CEM?TQM?6060?THANKS?