《Digital Realty:2022年全球数据洞察报告(英文版)(39页).pdf》由会员分享,可在线阅读,更多相关《Digital Realty:2022年全球数据洞察报告(英文版)(39页).pdf(39页珍藏版)》请在三个皮匠报告上搜索。
1、Global Data Insights Survey2022 REPORT I 2022 Digital Realty Trust,Inc.2 3 About4 Foreword5 Highlights11 Insights Global|Regional37 Survey MethodologyContents2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.2 The Global Data Insights Survey,presented by Digital Realty Trust,Inc.(“D
2、igital Realty”),is an annual report designed to provide insights on how data is becoming the critical agenda topic for all businesses,identify implications driving the need to rethink data strategies and establish the importance of addressing Data Gravity.*The report shares insights collected by a t
3、hird party from 7,295 C-level executives,business and technology leaders from 23 countries and nine industries globally who responded to 13 questions designed to facilitate industry dialogue around the business needs of data.Recently,we have witnessed the emergence of a new megatrend occurring on ou
4、r platform:the global explosion of enterprise data growth globally.All industries are becoming information industries via the need to create,consume,analyze,store and exchange ever-growing amounts of data.This drove us to learn more.We conducted research,cracked the code and built a global database,
5、and published the Data Gravity Index to share our findings and assist our Enterprise and Service Provider customers as they shift their strategies to address Data Gravity.Today,we are continuing this mission with the Global Data Insights Survey.As the largest global provider of multi-tenant data cen
6、ter capacity,Digital Realty has a unique vantage point on how technology infrastructure is built,deployed,and operated.Our 4,000+customers continue to solve the most complex Hybrid IT infrastructure,connectivity and workload use cases on our global platform.This includes use cases across network pee
7、ring,hyperscale,low-latency,high-performance computing,big data and artificial intelligence.This report presents data we are uniquely qualified to collect and share with our customers,partners,and peers.About the Global Data Insights Survey451 Research,Market Forecast:Leased Datacenter Global Provid
8、ers,2020.Capacity measured in terms of operational square footage.Digital Realty,3Q21 Financial Results,October 2021*Data Gravity may affect an enterprises ability to innovate,secure customer experiences,and even deliver financial results on a global scale.About Foreword Highlights Insights Survey M
9、ethodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.3 Todays business and technology leaders must address converging physical and digital worlds,where siloed data is the challenge.At the same time,Data Gravity*creates physics barriers that impede efficient data exchange.Unlo
10、cking the trapped value that data represents starts with:Rethinking data strategies at a global,regional and local level Understanding where and how data accumulates Transforming data into insights and intelligence The best proxy of the new digitized world is data.By thinking data-first and understa
11、nding where data accumulates,you can understand where to support your business digitally.This report provides insights into how business and technology leaders can rethink how they integrate their business platforms,identify hidden opportunities and cost,and unlock their datas trapped value in a dig
12、itized world.Unlocking Trapped Value Starts With DataData is exploding in volume,velocity and value.Its the common factor across every industry where business,regulatory,and operational challenges exist.*Data Gravity may affect an enterprises ability to innovate,secure customer experiences,and even
13、deliver financial results on a global scale.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.4 1|Data is pervasive.2|Data is becoming the business agenda.3|Data requires aggregation and control.4|Data is localizing.5|Data-first s
14、trategies win.HighlightsThese are the five most prevalent themes we learned from the Global Data Insights Survey.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.5 IMPLICATION:Data sprawl is happening at the edge.Businesses are i
15、mplementing Hybrid IT models physical-digital to address data performance,cost and security as data sovereignty®ulations exacerbate the requirements for data localization.Understanding the data is required to meet the business goals.1.Data is PervasiveData creation is multiplying at all points of
16、 business presence 1.5GB/second by 2024 and nearly half of companies with$1B+revenues have decentralized their data architecture.By 2023,70%of security products will integrate IT-OT-IoT systems.The implementation of hybrid business and corresponding Hybrid IT models are proliferating data creation a
17、nd aggregation needs.Data and insights are trapped across business and data silos,which creates both hidden opportunities and costs for businesses.44%of companies with$1B+revenues now keep data decentralized,citing Faster processing Proximity of data to users&devices Reduced budgets for processingAb
18、out Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyInternational Data Corporation,Worldwide Global DataSphere Forecast,20212025,March 2021 Digital Realty,Global Data Insights Survey,March 2022 Gartner,Emerging Technology Analysis:Cyber-Physical Systems Security
19、 Is an Opportunity for Security Product Managers,November 20194Digital Realty,Global Data Insights Survey,March I 2022 Digital Realty Trust,Inc.6 IMPLICATION:To improve customer experience,geographic expansion placing Hybrid IT infrastructure closest to customers is required.IT budgets only increasi
20、ng slightly may not be sufficient to address growing demand for data location and customer experience needs.2.Data is Becoming the Business AgendaStrategy and value outcomes rely on data-driven insights to attract and retain customers,as well as to drive business growth and develop new digital produ
21、cts.Over 80%of CEOs expect to increase investments in digital technologies and 70%bet on digital data products to grow.Business leaders identify the top three value drivers for data-driven insights to be customer experience,data location strategy,and new digital products or services.Business leaders
22、 are either starting to increase or expecting to slightly increase IT budgets to grapple with the growing need to address data challenges and strategy.IT budgets will slightly increase to address4 Analyzing data Using data to improve customer experience(CX)Expanding IT investment at new business poi
23、nts of presenceAbout Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyGartner,2021 Gartner CEO Survey:The Year of Rebuilding,May 2021 Digital Realty,Global Data Insights Survey,March 2022 Ibid.4I I 2022 Digital Realty Trust,Inc.7 3.Data Requires Aggregation&Contr
24、olRegulations,privacy constraints,reluctant customers and lack of investment in data systems are impeding the data-driven business agenda.According to business leaders,the top three lowest performing areas for companies are sharing data with partner ecosystems,collecting customer data,and dealing wi
25、th local data-related regulations concerning security,compliance,and sovereignty.While current company locations support connectivity,integration and performance,only some support secure data exchange.By 2024,over 70%of organizations will deploy multiple data hubs to drive mission-critical data anal
26、ytics,sharing and governance.The top 3 obstacles for data-driven insights cited by companies with$1B+revenues are:4 Data privacy®ulation Customer reluctance to share data Lack of investment in data/systems IMPLICATION:Gaining insight from localized data in a compliant and time-effective manner re
27、quires investment and a distributed data architecture.Users and data are growing exponentially,and integration of the data to garner insights requires a secure ecosystem of providers and business partners.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyDig
28、ital Realty,Global Data Insights Survey,March 2022 Ibid.Gartner,Predicts 2021:Data Management Solutions Operational Efficiency Rises to the Top,December 2020 4Digital Realty,Global Data Insights Survey,March I 2022 Digital Realty Trust,Inc.8 IMPLICATION:Data creation is multiplying at all business p
29、oints of presence,and the way it drives value is through secure and efficient data exchange.4.Data is LocalizingEnterprise workflows typically use 400+data sources exchanged across 27 cloud products.Data Gravity emerges as an ever-growing number of locations,users,and devices create more data and ex
30、change with other users,devices,and locations.It creates physics barriers that impede the efficient exchange of data and must be addressed in the design of a business strategy that drives successful outcomes.By 2022,almost 90%of IT leaders will maintain local copies of customer and transaction data
31、for compliance.Growth,compliance,and regulations exacerbate the requirement for data localization.62%of companies with$1B+revenues have 50+locations and/or colocation sites497%have at least 21 locations 93%will add new business points of presence in the next 2 years 71%will add 6+points of presence2
32、1%will add more than 10 business points of presence562%About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyIDG,Marketpulse,and Matillion,Optimizing Business Analytics by Transforming Data in the Cloud,November 2019 Intricately,2019 Intricately Cloud Market Sha
33、re Report,April 2019 451 Research,The Infrastructure Imperative:Optimizing Data Exchange to Ensure Global Digital Transformation,November 20194Digital Realty,Global Data Insights Survey,March 2022 5I I 2022 Digital Realty Trust,Inc.9 5.Data-First Strategies WinBusiness leaders identified their top c
34、onsiderations to unlock value from data by 2024 as improving data infrastructure,upskilling data capabilities,and investing in Artificial Intelligence/Machine Learning tech,with companies that have more than$1B+revenues adding“educating their C-Suite”.They identified their top data center requiremen
35、ts to support data strategy as:global coverage,capacity and direct connectivity needs,enabling secure data exchange,and providing a meeting place for companies to connect.Where global businesses place and connect their data matters,and a distinct need has emerged for a data meeting place for hybrid
36、business models.Leading companies will integrate data,security,and controls in multi-tenant data centers,and unlock new intelligent workflows at the centers of data exchange between employees,customers,partners,and ecosystems.75%of companies with$1B+revenues have a formal data strategy,compared to 6
37、3%of companies overall.1,275%IMPLICATION:Strategies to move and store data are not enough.Companies must plan to action and garner insights with analytics.Many organizations appear to still view data as a cost to be managed.However,leading organizations treat data instead as a strategic lever,and ar
38、e pursuing ways to unlock their datas value.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyCompanies with revenues of 100M to 1B+2Digital Realty,Global Data Insights Survey,March I 2022 Digital Realty Trust,Inc.10 Global InsightsA rich&diverse set of surv
39、ey respondents in terms of size,scale and complexity.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights Survey50%Increasing customer satisfaction and improving experience through customer insightsData/infrastructure location strategyDeveloping new digital products
40、or services(increasing speed of innovation)Revenue/profit growthDeveloping new digital business models/revenue streamsReducing cybersecurity breachesEnhancing existing products or servicesMitigating risksPrepare for the use of emerging technologies like AIAttracting talent/employeesImproving employe
41、e productivityOptimization of supply chain/business processesImproving external brand image37%44%35%22%22%21%19%11%10%10%28%28%12%19%17%17%17%23%21%21%21%15%16%15%49%Q1:Which strategic value/outcome do you expect for your organization from data-driven insights?(Top 3)Fig.1.Global Data Insights Surve
42、y,March 2022 Companies with revenues of$1B+About Foreword Highlights Insights Survey MethodologyData is ExplodingGlobal InsightsData is exploding in volume,velocity and value.Its the common factor across every industry where business,regulatory,and operational challenges exist.Insight Highlights Mos
43、t companies will turn to data-driven insights to increase customer satisfaction and improve experiences.Data location strategy is a top priority for large companies1 with multi-national presences.Most companies rely on garnering unique insights from the right data sets to drive growth and increase t
44、he speed of innovation.Global$1B+Global$100M$1B+2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.12 Q2:What are the top 3 obstacles your organization faces when drawing insights from data?Lack of suficient investment in datasystems/infrastructureLack of suficient investment inrelev
45、ant analytics toolsCustomer/client reluctance to share dataLack of clean dataLack of internal talent to buildtechnical capacityLack of internal talent to analyze dataLack of clear mandate fromcorporate leadershipBarriers to data sharing withother organizationsBarriers to data sharingbetween diferent
46、 departmentsToo much time requiredLack of aggregated data fromdiferent silosData-privacy regulations53%50%35%28%25%21%21%18%14%11%11%10%33%31%41%35%28%22%23%15%25%10%28%14%About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveySiloed Data is the ChallengeGlobal I
47、nsightsData and insights are trapped across business and data silos.Gaining insights from data in a time-effective,performant and compliant manner requires investment.Insight Highlights Most companies believe more investment is needed to unlock data-driven insights.Regulatory challenges affect large
48、r organizations1 with multi-regional presences.Data aggregation and exchange across business siloes is a priority for all companies.Companies with revenues of$1B+Fig.2.Global Data Insights Survey,March 2022 Global$1B+Global$100M$1B+ I 2022 Digital Realty Trust,Inc.13 Q3:How well does your company pe
49、rform in the following areas?Ability to draw insights from datafor strategic purposesTechnical capacity to create,store,processincreasing amounts of dataAbility to share data within the companyAbility to map company-wideglobal data sources/data silosAbility to develop infrastructure strategy basedon
50、 locations now and in the futureAbility to move large amounts of dataAbility to integrate data from various locationsand sources(customers,partners,applications,employees)Ability to deal with local data-related regulations(security,compliance,localization,sovereignty)Ability to collect data from cus
51、tomers and/or clientsAbility to share data with partner ecosystemExcellentGoodOkPoorNot sureAbout Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveySiloed Data Creates Trapped ValueGlobal InsightsCurrent capabilities must integrate siloed data.For all companies,da
52、ta strategies need to address garnering and actioning insights,in addition to aggregating and exchanging large amounts of data.Insight Highlights All companies require drawing insights from the data for strategic purposes.Data capabilities limit ability to derive insights for larger companies.1 Inte
53、grating data is the next frontier for companies pursuing success and differentiation.Companies with revenues of$1B+2“Global 1B+”reflects the average of the Global 1B-5B and Global 5B+datasetsFig.3.Global Data Insights Survey,March 2022 Global$1B+2Global$100M$1B+ I 2022 Digital Realty Trust,Inc.14 Da
54、ta Distribution is IncreasingGlobal InsightsData creation is multiplying at all points of business presence.In turn,most companies are increasing the number of locations where data will be aggregated,stored and maintained.Q4:At how many company locations and/or colocation sites globally does your or
55、ganization currently deploy IT infrastructure(server and/or data center)?70%60%50%40%30%20%10%011 to 2021 to 50More than 50Dont know36%30%6%1%1 to 1026%0%0%3%35%62%About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyInsight Highlights Companies with over$1B in
56、 revenue must accommodate pervasive data sets with more than 50 locations on average.Smaller companies are not immune to data distribution one third of respondents need to support 11 or more locations.99%of companies are addressing the challenge of distributed data infrastructure deployed across man
57、y business locations.Fig.4.Global Data Insights Survey,March 2022 Global$1B+Global$100M$1B+ I 2022 Digital Realty Trust,Inc.15 Q5:At how many additional points of presence will your organization most likely deploy IT infrastructure in the next two years?Distributed Data Growth Will ContinueGlobal In
58、sightsData pervasiveness will become a business reality.Most companies will add new users and locations in the next two years to enable new business capabilities by driving data-first outcomes.Insight Highlights Data distribution growth will continue at least through the next two years.Over 70%of la
59、rger companies1 are planning to add at least six to 10 new data locations in the next two years.Most smaller companies are adding at least one to five new data locations in the next two years.Companies with revenues of$1B+50%40%30%20%10%06 to 10More than 1020%21%2%1 to 546%22%None/Dont Know31%7%50%F
60、ig.5.Global Data Insights Survey,March 2022 Global$1B+Global$100M$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.16 Connectivity to ecosystem(networks,clouds,IT providers)Integrate internet-connected endpoints/IoT devicesSpe
61、cified latency/performance requirementsfor data processingEnable new technologies(AI,machine learning)Support growing number of end users(employees,customers,partners)and applicationsUnique data compliance,data sovereigntyand privacy regulationsMaintain local copies of applications,workflow orintegr
62、ation systemsMaintain local copies of customer or transactiondata to support distributed/in-region workflowsSecure data exchangesAllMostSomeNoneDont knowQ6:How many of your current or planned IT locations need to support the following requirements?Integrating Data Requires Controlled AggregationGlob
63、al Insights Companies must rethink data strategies to address hybrid business models.Integrating physical and digital environments requires the need for local data,analytics and software controls to ensure secure and compliant business operations.Insight Highlights All companies identified the busin
64、ess need to support secure data exchange with ecosystem partners.A majority of companies identified the need to maintain local copies of data and applications to serve a growing number of end users and connected devices.Hybrid business is creating a physics and proximity design challenge that all co
65、mpanies must address.Fig.6.Global Data Insights Survey,March 2022 Global$1B+1Global$100M$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights Survey1“Global 1B+”reflects the average of the Global 1B-5B and Global 5B+ I 2022 Digital Realty Trust,Inc.17 Q7:Does your
66、 company have/plan a formal data strategy specifying these requirements?Data Strategies Need to AdjustGlobal InsightsCompanies are at various stages of data strategy,maturity and adoption.Larger companies lead the way in terms of maturity and activation.A number of companies lag in terms of formal s
67、trategy design and execution.50%40%30%20%10%0Formal data strategyin early adoption stageFormal data strategythat is actively executedNo formal plans ordata strategyFormal data strategyin planning stagesfor future adoption32%31%31%44%15%10%20%18%Insight Highlights Most large multi-national companies1
68、 either have started to adopt or are actively executing their data strategy.More than a third of companies surveyed do not have a formal data strategy or are in early days of the planning process.Companies that lag in terms of formal strategy design and execution risk falling behind.Companies with r
69、evenues of$1B+Fig.7.Global Data Insights Survey,March 2022 Global$1B+Global$100M$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.18 Q8:Do you aggregate your organizations data at one point of presence(centralized approach)or
70、keep your data decentralized across all geographic locations?Data Organization Can Increase Data Gravity(Part 1)Global InsightsStrategies differ on how to organize and manage data.From centralized to decentralized,companies of all sizes vary in their approach.This can have a direct consequence on a
71、companys ability to drive value and outcomes with data.Insight Highlights 25%of companies surveyed organize their data in a very centralized manner,in contrast to data distribution growth.23%of companies surveyed organized their data on a very decentralized basis,consistent with data distribution gr
72、owth.Expanding data distribution creates a need to localize data management or Data Gravity1 will increase.30%25%20%15%10%5%0SomewhatcentralizedSomewhatdecentralizedVerycentralizedVerydecentralizedNot sure27%25%28%27%26%18%24%23%1%1%Data Gravity can create bottlenecks that impede the efficient excha
73、nge of data Fig.8.Global Data Insights Survey,March 2022 Global$1B+Global$100M$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.19 FasterprocessingAllows data to live closest to those who most need itCompanyIT strategyReduces
74、budget needed for data processingAllows to draw richer insights from dataBetter overall data governanceLess risk ofdata breachesInstills understanding for data-driven insights across the organization95%98%85%23%23%21%14%29%88%39%32%20%11%8%9%7%Q9a:What are the top 3 reasons for your company to follo
75、w a decentralized approach?Q9b:What are the top 3 reasons for your company to follow a centralized approach?Fig.10.Global Data Insights Survey,March 2022 Fig.9.Global Data Insights Survey,March 2022 Global$1B+Global$100M-$1B+Company IT strategyReduces budget needed for data processingFaster processi
76、ngReduces the number of systems needed to collect and analyze dataAllows to draw richer insights from dataLess risk of data breachesBetter overall data governanceAllows other departments to concentrate on their core competencies76%59%45%39%33%21%21%5%74%64%26%21%22%30%22%40%Data Organization Can Inc
77、rease Data Gravity(Part 2)Global Insights Strategies differ on how to organize and manage data.From centralized to decentralized,companies of all sizes vary in their approach.This can have a direct consequence on a companys ability to drive value and outcomes with data.Insight Highlights A decentral
78、ized approach organizes around data and business capability,to drive performance and insights.A centralized approach organizes around cost and IT standards,to comply with legacy IT designs.Expanding data distribution creates a need to localize data management or Data Gravity1 will increase.Data Grav
79、ity can create bottlenecks that impede the efficient exchange of data About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.20 012345Analyzing and drawing insights from dataUtilizing data to improve thecustomer experienceHiring new st
80、af(data scientist,data analysts,Chief Data Oficer)Storing dataExpanding the IT and data infrastructure/investments in data infrastructuredeployments at new points of presenceCollecting dataIntegrating data into business processesDealing with data-related regulations in my countrySignificant increase
81、Slight increaseRemained the sameSlight decreaseSignificant decrease/not sureQ10:Are you expecting an increase or decrease in budget for the following topics over the next two years?Data is Driving IT InvestmentGlobal InsightsData projects are driving the IT investment agenda.Companies are increasing
82、 data-related investments to drive insights,improve customer experience,enable new business processes and enter new markets.Insight Highlights Analyzing and garnering insights from data is a top priority.Companies are increasing budgets to aggregate data at different distribution points.Increasing i
83、nvestments in data-related IT projects reflect the growing importance of data in the business agenda.Fig.11.Global Data Insights Survey,March 2022 About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyGlobal$1B+1Global$100M$1B+1“Global 1B+”reflects the average o
84、f the Global 1B-5B and Global 5B+ I 2022 Digital Realty Trust,Inc.21 Improve itsdatainfrastructureIncrease employee capabilities around dataInvest in artificial intelligence/machine learning technologyHire more data scientistsDevelop orupdate thedata strategyEducate the C-suite on the importance of
85、dataEngage with third-party data-processing firmsBoost the ability to deal with data-related regulationCreate the role of a chief data oficer72%25%45%42%40%36%61%6%22%23%65%59%34%24%20%14%7%5%Q11:What do you consider critical for your company in the next two years to enable more data-driven insights
86、?(Top 3)Data-First Strategies WinGlobal InsightsUnlocking trapped value starts by thinking data-first.Most companies are prioritizing data-first thinking across a multitude of initiatives including infrastructure,analytics,skillset development and executive awareness.Insight Highlights Almost two-th
87、irds of all companies consider investing in advanced analytics capabilities a top priority.Over 70%of all companies plan to improve data infrastructure to enable secure exchange,aggregation&control.Almost two-thirds of larger companies1 with multi-national presences will prioritize educating executi
88、ves on the implications of siloed data.Fig.12.Global Data Insights Survey,March 2022 Global$1B+Global$00M-$1B+Companies with revenues of$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.22 Data Needs Global Meeting PlaceGlobal
89、 InsightsWhere global companies place and connect their data matters.Companies need a secure data“meeting place”to support physical-virtual business models and mission-critical Hybrid IT architecture.Global coverage,capacity and direct connectivityneeds across major metros on a single DC platformEna
90、ble secure data exchange between users,networks,clouds and IT providers on a single DC platformProvide a meeting place for companies to connecttheir business platforms and collaborateEnable dynamic discovery,securemulti-cloud access and interconnectionInterconnect and host data analytics,staging and
91、 storage next tonetwork hubs and ingress/control points on a single DC platformProvide interconnected ecosystems to rapidlyadd networks,clouds and partnersSupport for tailored infrastructure deployments,matched tobusiness need in terms of scale or connectivityOperate deployments as one seamless,secu
92、re global datacenter infrastructure82%84%52%17%29%24%24%34%37%60%35%33%26%26%20%19%Q12:Which requirements do your data center providers need to fulfill to support your data strategy?(Top 3)Insight Highlights More than 80%of all companies identified the need for a global data center platform provider
93、.More than 50%of all companies prioritize secure data exchange to and from their global data center platform provider.76%of large multi-national companies1 define the ideal combination of capabilities to include global coverage,secure data exchange,tailored infrastructure support,and operating as on
94、e platform.Fig.13.Global Data Insights Survey,March 2022 Global$1B+Global$100M-$1B+Companies with revenues of$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.23 Regional InsightsKey findings for APAC,EMEA,LATAM and North Amer
95、ica.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights Survey60%50%40%30%20%10%0Increasing customer satisfaction and improving experience through customer insightsData/infrastructure location strategyDeveloping new digital products or services(increasing speed of i
96、nnovation)Mitigating risksAttracting talents/employeesPrepare for the use of emerging technologies like AIDeveloping new digital business models/revenue streamsReducing cybersecurity breachesEnhancing existing products or servicesOptimization of supply chain/business processesImproving employee prod
97、uctivityImproving external brand imageRevenue/profit growthFig.14.Global Data Insights Survey,March 2022 Data is ExplodingRegional InsightsData is exploding in volume,velocity and value.While its the common factor across every industry,regions are pursuing data-driven insights to achieve a diverse s
98、et of outcomes.Insight Highlights APAC,EMEA and North America regions and large multi-national companies1 are turning to data-driven insights primarily to improve customer satisfaction and experience.More than a third of companies in all regions prioritize data driven insights to enable data locatio
99、n strategy and increase the speed of innovation.LATAM differs significantly from other regions,prioritizing the use of data-driven insights to drive growth.NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+Q1:Which strategic value/outcome do you expect for your organization from data-
100、driven insights?(Top 3)2Companies with revenues of$1B+2Respondents selected their“top 3”prelisted responsesAbout Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.25 70%60%50%40%30%20%10%0Lack of suficient investment inrelevant analytic
101、s toolsData-privacy regulationsCustomer/client reluctance toshare dataLack of clear mandate fromcorporate leadershipLack of internal talent to buildtechnical capacityLack of clean dataLack of internal talent to analyze dataBarriers to data sharing betweendiferent departmentsBarriers to data sharing
102、withother organizationsToo much time requiredLack of aggregated datafrom diferent silosLack of suficient investment in data systems/infrastructureFig.15.Global Data Insights Survey,March 2022 Siloed Data is the ChallengeRegional InsightsData and insights are trapped across business and data silos.Co
103、mpanies from all regions agree that analyzing and drawing insights from siloed data requires investment.Insight Highlights The global consensus is that more investment is needed to unlock data-driven insights.EMEA companies also identified data sovereignty and regulation as a major obstacle,and Nort
104、h American companies identified a lack of clean data as a particular challenge.All regions agree that time required is not an issue,indicating they see the value of drawing insights from data.Q2:What are the top 3 obstacles your organization faces when drawing insights from data?1 1Respondents selec
105、ted their“top 3”prelisted responsesNA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.26 Ability to collect data fromcustomers and/or clientsAbility to deal with loca
106、l data-related regulations(security,compliance,localization,sovereignty)Ability to develop infrastructure strategy based on locations now and in the futureAbility to draw insights fromdata for strategic purposesAbility to integrate data from various locations and sources(customers,partners,applicati
107、ons,employees)Ability to map company-wideglobal data sources/data silosAbility to share data withpartner ecosystemAbility to move large amounts of dataAbility to share data withinthe companyTechnical capacity to create,store,process increasing amounts of dataExcellentGoodOkPoorNot sureFig.16.Global
108、Data Insights Survey,March 2022 Q3:How well does your company perform in the following areas?Siloed Data Creates Trapped ValueRegional InsightsCurrent capabilities must integrate siloed data.All regions need to aggregate and exchange large amounts of data to drive growth,and in turn must meet data c
109、ompliance standards to satisfy customers.Insight Highlights North American companies lead with the most advanced data maturity,while EMEA and large multi-national companies1 lag in dealing with data sovereignty.LATAM companies are limited the most by their data capabilities compared to the other reg
110、ions.North America,APAC,and EMEA all identified data-sharing with partner ecosystems as an area in need of investment.Companies with revenues of$1B+NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S
111、 I 2022 Digital Realty Trust,Inc.27 1%60%50%40%30%20%10%011 to 2021 to 501 to 10More than 50Dont know20%3%35%1%62%38%35%6%22%35%28%11%32%35%25%5%30%39%24%3%3%3%2%1%Fig.17.Global Data Insights Survey,March 2022 Data Distribution is IncreasingRegional InsightsData creation is multiplying at all points
112、 of business presence.Globally,companies are increasing the number of locations where data will be aggregated,stored and maintained.Insight Highlights Data distribution is occurring globally over 60%of companies in all regions have more than 10 IT infrastructure locations.APAC and North America are
113、the most distributed,with nearly 40%of companies having more than 21 locations.EMEA lags behind other regions in accommodating pervasive data sets due to data sovereignty regulations.Q4:At how many company locations and/or colocation sites globally does your organization currently deploy IT infrastr
114、ucture(server and/or data center)?NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.28 Fig.18.Global Data Insights Survey,March 2022 60%50%40%30%20%10%01 to 56 to 10
115、None/Dont knowMore than 1047%30%3%48%16%1%20%35%37%44%17%2%43%10%22%50%21%47%7%Q5:At how many additional points of presence will your organization most likely deploy IT infrastructure in the next two years?Distributed Data Growth Will ContinueRegional InsightsData pervasiveness will become a busines
116、s reality.Companies in all regions will add new users and locations in the next two years to accelerate revenue/profit growth by driving data-first outcomes.Insight Highlights More than half of companies in all regions are planning to increase their business points of presence in the next two years.
117、North America is pursuing localization and tackling Data Gravity challenges most aggressively,with a third of companies planning to add six or more locations in the next two years.Large multi-national companies are moving fast to address Data Gravity,while regions lag,as less than 5%plan to add more
118、 than 10 locations.1Data Gravity can create bottlenecks that impede the efficient exchange of data 2Companies with revenues of$1B+NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Re
119、alty Trust,Inc.29 Connectivity to ecosystem(networks,clouds,IT providers)Enable new technologies(AI,machine learning)Integrate internet-connectedendpoints/IoT devicesMaintain local copies of applications,workflow or integration systemsMaintain local copies of customer or transaction data to support
120、distributed/in-region workflowsSecure data exchangesSpecified latency/performancerequirements for data processingSupport growing number of end users(employees,customers,partners)and applicationsUnique data compliance,datasovereignty and privacy regulationsAllMostSomeNoneDont knowFig.19.Global Data I
121、nsights Survey,March 2022 Q6:How many of your current or planned IT locations need to support the following requirements?Integrating Data Requires Controlled AggregationRegional Insights Companies must rethink data strategies to address hybrid business models.Companies across the various regions mus
122、t support performant,secure and compliant integrated physical and digital environments.Insight Highlights All regions require connectivity to networks,cloud,and IT providers,but only some support secure data exchange and compliance with data regulations.More EMEA companies are currently supporting l
123、ocal copies of data than their geographical peers due to data sovereignty regulations.LATAM is solving for a growing user base and bringing more data to aggregate and analyze,exacerbating compliance requirements.NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highligh
124、ts Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.30 Fig.20.Global Data Insights Survey,March 2022 010%20%30%40%50%Formal data strategyin early adoption stageFormal data strategythat is actively executedNo formal plans ordata strategyFormal data strateg
125、yin planning stagesfor future adoption31%17%34%30%22%31%31%21%35%12%19%28%23%20%19%35%24%44%10%15%Q7:Does your company have/plan a formal data strategy specifying these requirements?Data Strategies Need to AdjustRegional InsightsCompanies are at various stages of data strategy,maturity and adoption.
126、APAC leads the way in terms of maturity and activation,with EMEA and North America close behind.Latin America lags in terms of formal strategy design and execution.Insight Highlights Large multi-national companies1 are most prepared with a formal data strategy that is actively executed;APAC is the r
127、egional leader in data strategy.EMEA and North America are close behind,with more than half of companies in planning or active execution stages.Over a third of companies in LATAM have no formal plans or data strategy,indicating a gap that may leave them unprepared to support growth and compliance ne
128、eds.Companies with revenues of$1B+NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.31 Fig.21.Global Data Insights Survey,March 2022 010%20%30%40%Somewhatcentralized
129、SomewhatdecentralizedVerycentralizedVerydecentralizedNot sure18%28%27%26%28%23%10%33%1%1%32%24%35%23%23%17%2%2%32%24%24%22%20%2%23%Q8:Do you aggregate your organizations data at one point of presence(centralized approach)or keep your data decentralized across all geographic locations?Data Organizati
130、on Can Increase Data Gravity(Part 1)Regional InsightsStrategies differ on how to organize and manage data.North America is the most distributed,while other regions remain centralized.These infrastructure differences can have a direct consequence on a companys ability to drive growth and be data-comp
131、liant.Insight Highlights 57%of North American companies are either very or somewhat decentralized,consistent with data distribution growth.Over 30%of companies in APAC and EMEA are“very centralized”,in contrast to data distribution growth.Data distribution grows globally while regions differ in data
132、 localization strategies,leaving some more susceptible to Data Gravity.1Data Gravity can create bottlenecks that impede the efficient exchange of data NA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insight
133、s S I 2022 Digital Realty Trust,Inc.32 FasterprocessingAllows data to live closest to those who most need itCompanyIT strategyReduces budget needed for data processingAllows to draw richer insights from dataBetter overall data governanceLess risk ofdata breachesInstills understanding for data-driven
134、 insights across the organization010%20%30%40%50%60%70%80%90%100%Fig.23.Global Data Insights Survey,March 2022 Fig.22.Global Data Insights Survey,March 2022 010%20%30%40%50%60%70%80%90%100%Company IT strategyReduces budget needed for data processingFaster processingReduces the number of systems need
135、ed to collect and analyze dataAllows to draw richer insights from dataLess risk of data breachesBetter overall data governanceAllows other departments to concentrate on their core competenciesQ9a:What are the top 3 reasons for your company to follow a decentralized approach?2 Q9b:What are the top 3
136、reasons for your company to follow a centralized approach?3 Data Organization Can Increase Data Gravity(Part 2)Regional Insights Strategies differ on how to organize and manage data.North America is the most distributed,while other regions remain centralized.These infrastructure differences can have
137、 a direct consequence on a companys ability to drive growth and be data-compliant.Insight Highlights Regions that adopt a decentralized approach prioritize speed and proximity to data and insights.Regions that adopt a centralized approach prioritize short term budget savings and legacy IT designs.As
138、 Data Gravity1 challenges increase,countries will see greater data aggregation alongside diminishing access unless they solve with decentralization.Data Gravity can create bottlenecks that impede the efficient exchange of data 2Respondents selected their“top 3”prelisted responses 3IbidNA$100M-$1B+AP
139、AC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.33 Analyzing and drawinginsights from dataCollecting dataDealing with data-relatedregulations in my countryExpanding the IT and d
140、ata infrastructure/investments in data infrastructure deployments at new points of presenceHiring new staf(data scientist,data analysts,chief data oficer)Integrating data into business processesUtilizing data to improve the customer experienceStoring dataSignificant increaseSlight increaseRemained t
141、he sameSlight decreaseSignificant decrease/not sureFig.24.Global Data Insights Survey,March 2022 Q10:Are you expecting an increase or decrease in budget for the following topics over the next two years?Data is Driving IT InvestmentRegional InsightsData projects are driving the IT investment agenda.A
142、ll regions are increasing data-related investments,including improving customer experience,enabling new business processes and entering new markets.Insight Highlights Data-first strategies are major priorities,with all regions planning budget increases in multiple data-related projects.Companies in
143、North America and APAC are investing the most in data-first strategies,with special focus on garnering insights and expanding infrastructure.LATAM companies are prioritizing investment in data to improve customer experience,while slightly decreasing their budget for data storage.NA$100M-$1B+APAC$100
144、M-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.34 80%70%60%50%40%30%20%10%0Improve its data infrastructureIncrease employee capabilities around dataInvest in artificial intelligence/
145、machine learning technologyHire more data scientistsEducate the C-suite on the importance of dataDevelop or update the data strategyCreate the role of a chief data oficerEngage with third-party data-processing firmsBoost the ability to deal with data-related regulationFig.25.Global Data Insights Sur
146、vey,March 2022 Q11:What do you consider critical for your company in the next two years to enable more data-driven insights?(Top 3)1 Data-First Strategies WinRegional InsightsUnlocking trapped value starts by thinking data-first.Companies across the world are prioritizing data-first thinking across
147、a multitude of initiatives including infrastructure,talent investment,strategy development,and innovative technology.Insight Highlights Improving infrastructure and employee tools to enable data-driven insights is a priority across all regions.78%of North American companies are prioritizing talent i
148、nvestment to improve employees data capabilities.LATAM companies are most eager to overhaul their data strategies,with over 40%identifying it as a top 3 critical priority for the next two years.1Respondents selected their“top 3”prelisted responsesNA$100M-$1B+APAC$100M-$1B+EMEA$100M-$1B+LATAM$100M-$1
149、B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.35 90%80%70%60%50%40%30%20%10%0Global coverage,capacity and direct connectivity needs across major metros on a single DC platformEnable secure data exchange between use
150、rs,networks,clouds and IT providers on a single DC platformProvide a meeting place for companies to connect their business platforms and collaborateInterconnect and host data analytics,staging and storage next to network hubs and ingress/control points on a single DC platformProvide interconnected e
151、cosystems to rapidly add networks,clouds and partnersSupport for tailored infrastructure deployments,matched to business need in terms of scale or connectivityOperate deployments as one seamless,secure global datacenter infrastructureEnable dynamic discovery,secure multi-cloud access and interconnec
152、tionFig.26.Global Data Insights Survey,March 2022 Data Needs Global Meeting PlaceRegional InsightsWhere global companies place and connect their data matters.Companies in all regions need a secure data“meeting place”to support physical-virtual business models and mission critical Hybrid IT architect
153、ure,while other needs vary.Q12:Which requirements do your data center providers need to fulfill to support your data strategy?(Top 3)1Insight Highlights All regions prioritize the need for a global data center platform provider to support their data strategy.Over 60%of companies in EMEA,APAC,and LAT
154、AM require secure data exchange as a top priority for their data center providers.42%of LATAM companies identified dynamic discovery capabilities and multi-cloud access as a top priority,which is inconsistent with their peers.1Respondents selected their“top 3”prelisted responsesNA$100M-$1B+APAC$100M
155、-$1B+EMEA$100M-$1B+LATAM$100M-$1B+Global$1B+About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights S I 2022 Digital Realty Trust,Inc.36 Survey MethodologyPurposeThis survey was designed to:1.Provide insights on how data is becoming the critical agenda topic for all bus
156、inesses2.Identify implications driving the need to rethink data strategies on a global,regional,local and industry level3.Establish the importance of addressing Data Gravity113 Questions7,295 Participants23 Countries9 IndustriesCompany Size by Revenue$100M-$1B+Survey DesignThe Global Data Insights S
157、urvey consisted of 13 questions covering data strategy,obstacles,and planning.Digital Realty contracted a third party to conduct research in the field from May through June 2021.The survey garnered responses from 7,295 C-level executives and business and technology leaders,representing large multi-n
158、ational enterprises across 23 countries and nine industries,with revenues ranging from$100 million to more than$1 billion.About Foreword Highlights Insights Survey Methodology2022 Report Global Data Insights SurveyData Gravity can create bottlenecks that impede the efficient exchange of I 2022 Digit
159、al Realty Trust,Inc.37 Learn MoreTransform data strategies and unlock trapped value.In an information and data centric world,knowledge is power.As business and technology leaders transform their data strategies in order to address converging physical and digital worlds,the Global Data Insights Surve
160、y can function as a resource for companies as they rethink how to integrate their business platforms and unlock their datas trapped value.The Global Data Insights Survey Global and Regional Insights are only the beginning.The Global Data Insights Survey also contains insights broken down in to nine
161、industries,for even more detailed information and implications to understand where to support your business digitally.Contact UsUS&SA:+1 877 378 3282 APAC:+65 65053900 EU|London:+44(0)207 954 9100EU|Amsterdam:+31(0)88 678 90 90 EU|Frankfurt:+49(0)69 6640 8040 2022 Report Global Data Insights SurveyI
162、NDUSTRY INSIGHTS:Banking&Financial Services Healthcare&Social Assistance Insurance Manufacturing Media&Entertainment Pharmaceuticals&Chemicals Professional Services Retail Travel,Transportation&LogisticsSign Up to Receive Industry Insights I 2022 Digital Realty Trust,Inc.38 Digital Realty Trust,Inc.
163、owns or licenses all copyright rights in all content,including,without limitation,all text,images,videos,and graphics in this document,to the full extent provided under the copyright laws of the United States and other countries.This copyright prohibits any act of copying,reproducing,modifying,distr
164、ibuting,displaying,performing or transmitting any of the content in this document for any purpose.DISCLAIMERThe content herein and services by Digital Realty are provided to you on an“As Is”and“As Available”basis,except as set forth in a definitive agreement between you and Digital Realty.Except as
165、expressly provided,to the full extent permissible by law,Digital Realty disclaims all representations and warranties of any kind,express or implied,including,without limitation,any implied warranties of merchantability and fitness for a particular purpose.To the full extent permissible by law,Digita
166、l Realty will not be liable for any damages of any kind,including,any loss of profits,loss of use,business interruption,or indirect,special,incidental,consequential,or punitive damages of any kind in connection with services,content,products or any other information provided or otherwise made availa
167、ble to you by Digital Realty.The content herein may include forward-looking statements which are based on current expectations,forecasts and assumptions that involve risks and uncertainties that could cause actual outcomes and results to differ materially,including statements related to Pervasive Da
168、tacenter Architecture(PDx),Data Gravity,Data Gravity Index DGx,and PlatformDIGITAL.For a list and description of such risks and uncertainties,see Digital Realtys reports and other filings with the U.S.Securities and Exchange Commission.Digital Realty disclaims any intention or obligation to update o
169、r revise any forward-looking statements,whether as a result of new information,future events or otherwise.2022 Digital Realty Trust,IncAbout Digital RealtyDigital Realty supports the worlds leading enterprises and service providers by delivering the full spectrum of data center,colocation and interc
170、onnection solutions.PlatformDIGITAL,the companys global data center platform,provides customers a trusted foundation and proven Pervasive Datacenter Architecture(PDx)solution methodology for scaling digital business and efficiently managing Data Gravity challenges.Digital Realtys global data center footprint gives customers access to the connected communities that matter to them with 285+facilities in 50 metros across 26 countries on 6 continents.To learn more about Digital Realty,please visit or follow us on LinkedIn and Twitter.