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1、iF DESIGN TREND REPORT 2REAL-DIGITAL WORLDS EMERGINGMOBILITY IN TRANSITIONQUALITY OF LIFE AT ANY AGECITIES AS PROBLEM SOLVERSSUSTAINABILITY RESTRUCTURING SOCIETYHOLISTIC UNDERSTANDING OF HEALTHHealthUrbanizationMobilityNeo-EcologySilver SocietyBack to the MenuThis second iF Design Trend Report is an
2、 expression of our thanks to you:your positive feedback and constructive ideas reinforced our decision to make this service available again and,this time,to take an even deeper dive into the insights and issues relevant to designers.We are all in a tug of war of occupational and personal influences,
3、which we expertly juggle,connect and also unconsciously process into something new.Much of this,especially in view of our day-to-day consumption,finds itself in the context of megatrends,according to which designed life and life yet to be designed develops.Once again,in collaboration with the Frankf
4、urt-based Zukunftsinstitut and other international partners,we have compiled significant design trends for you in this report and have used six currently distinctive megatrends as guiding themes.Our analyses are aimed at users,man-ufacturers and,most importantly,designers:How can product design,digi
5、tal interfaces and the corresponding services be optimally aligned with one another?At which points do unexpected innovations arise and new business models surface as a consequence of this interplay?How will AI with all its facets and generated design results change the training and profession of de
6、signers?How do manufacturers need to react,which potentials and inconceivabilities slumber there?This 2023 Trend Report provides possible answers:solid,exemplary best practices offer impetus as well as discourse for ones own ideas and plans.No matter whether you read from start to finish,leaf throug
7、h at random,pick up bits of information here and there or are just look-ing for visual inspiration we hope to provide you with extensive and insightful perspectives to the challenges and offer opportunities in-herent in these megatrends.We thank Karen Korellis Reuther,USA Lidan Liu,China Thomas Paul
8、en,Netherlands Johanna Loomis,Germany Patricia Stark,Austria Victor Choe,Republic of Korea Jarred Evans,United Kingdom for their expert support.2023 is a special year for iF Design:For more than 70 years now,we as a design institution have stood for the continuously developed term“good design”.Initi
9、ally from the base in Hanover,and meanwhile in offices around the world with proven local expertise.Every year,as innovation-driven manufacturers and creative agencies/studios,you give us your trust and submit your work to be judged by our inter-national jury.We are very grateful to you for this and
10、 would like to give inspiring reading back to community in the form of this 2023 iFDesign Trend Report.We hope you enjoy reading this years issue.Sincerely,Uwe CremeringCEOiF International Forum Design GmbHForewordGENERALForewordDesign in dynamic timesSix megatrends are shaping designHow to read thi
11、s reportAPPENDIXLiterature directoryReference directoryPublishing informationConnectivityMenuSilver SocietyHealthUrbanizationMobilityNeo-EcologyConnectivityGENERALForewordDesign in dynamic timesSix megatrends are shaping designHow to read this reportAPPENDIXLiterature directoryReference directoryPub
12、lishing informationTRENDREPORT 2.0iF DESIGN MENUMEGATREND NEO-ECOLOGYExecutive SummaryKey MegatrendTipping pointsMilestones sustainabilityCircular designDecentralizationSustainable innovationGreenwashingSustainable productsDESIGN TRENDS NEO-ECOLOGYCommunicating new ideasNew forms of prosperitySeriou
13、s games Best practicesSustainable materials Best practicesInterior design Best practicesSportswear and outdoor productsHolistic sustainabilitySystemic sustainability Best practicesChallenges&solutionsMEGATREND MOBILITYExecutive summaryMobility in transitionSeamless mobility Autonomous drivingConnect
14、ed mobilityImmobility as countertrendDESIGN TRENDS MOBILITYDynamic infrastructures Best practicesSeamless personalizationSharing servicesVehicle gestures Best practicesVehicle extension Best practicesClimate-friendly infrastructure Best practicesLast-mile concepts Best practicesRemote drivingChallen
15、ges&solutionsMEGATREND URBANIZATIONExecutive summaryPower of citiesRurbanization15-minute cityCaring cityDESIGN TRENDS URBANIZATIONThird places Best practicesElastic cities Best practicesPop-up designs Best practicesClimate adaptationSponge citiesUrban mining Best practicesChallenges&solutionsMEGATR
16、END HEALTHExecutive summaryHealthy lifestylesCOVID-19Holistic healthGermophiliaProbioticSolidarityDESIGN TRENDS HEALTHHealing architecture Best practicesHedonic healthBody data tracking Best practicesInterview with Jarred EvansHealth games Best practicesAI for mental health Best practicesChallenges&
17、solutionsMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver ager
18、s Best practicesDesign for goodbyes Best practicesChallenges&solutionsMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality
19、Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsDesign in dynamic timesGlobalized,networked and dynamic hardly any other time in history has been so marked by upheaval,sudd
20、en global crises and complex innovations as the present day.There is a steady stream of trends and countertrends,which have an impact on one another.Disruptive tech-nologies meet traditional infrastructures,and world views,lifestyles and concepts of value are changing as a result of past experiences
21、 of crises.Complexity and dynamics are the fundamental constants of our times and the main drivers of the development of design profes-sions.This second iF trend report helps in the discovery of innovation po-tentials and provides designers with ideas and orientation.But,most importantly,it shows th
22、is:the allegedly wicked problems of the pres-ent day are often tackled with great curiosity,innovative spirit and high levels of efficiency when it comes to finding solutions.Many new and creative strategies have already been developed and can also be transferred to other areas of application.For ev
23、ery trend that is observed,there are numerous products and services that have ex-emplarily demonstrated which strategies and solution approaches are pivotal for todays challenges.We have included a selection of these in this publication.No advertising partnership exists with the compa-nies,products,
24、product examples and project examples contained in this publication the selection of examples presented was made exclusively based on subject-and content-based considerations.A selection of outstanding design experts accompanied us during our extensive research process and provided valuable insight
25、into their own world of work.A multistage research procedure enabled us to make a broad analysis across the six megatrends and brought to light numerous interconnections between the individual megatrends and a wide range of very different industries and product categories.This extensive analysis of
26、the megatrends indicates fundamental re-quirements and weak signals,which keep surfacing in various forms.Many of the developments we were able to observe are evident across multiple megatrends.The dynamics of the individual megatrends re-inforce each other and gain additional dynamics.HealthUrbaniz
27、ationMobilityNeo-EcologySilver SocietyBack to the MenuGENERALForewordDesign in dynamic timesSix megatrends are shaping designHow to read this reportAPPENDIXLiterature directoryReference directoryPublishing informationConnectivitySix megatrends are shaping designFor our second iF Design Trend Report,
28、we have chosen six mega-trends that have a particularly great impact on design:Connectivity is the dominant underlying pattern of social change in the 21st century:the principle of connectivity based on digital infra structures.As a new communication technology,the internet is changing our lives,our
29、 work,and our economies in their essence.The megatrend is reprogramming behaviors that have been socio culturally influenced and is ushering in new lifestyles,patterns of activity and business models.Silver Society describes the widely varying impacts of the shift in demographics towards an ageing s
30、ociety,presenting society as a whole with major challenges but also opening up great opportuni-ties for a new sociocultural vitality.Along with the demographic shift,new social and economic framework conditions are arising that make it possible to view ageing not as a burden but as normality.Health
31、has firmly entrenched itself as a fundamental value in the societal consciousness over the past few years and has become synonymous with a high quality of life.This megatrend influences all aspects of life as a main life goal.Growing numbers of increasingly better-informed people wish to move in hea
32、lth-promoting spheres of life both professionally and privately.Urbanization describes the growth of urban spaces worldwide.More and more people are living in cities and are making them the most important living spaces of the future.Cities are more than just places they are hypercomplex,dynamic syst
33、ems,crucial problem-solvers in the face of global challenges,creative centers of pluralistic society,hubs of the globalized economy.Mobility is characterized by a mobile world culture,which is ad-vancing with mobility offerings that are increasingly multifaceted and increasingly differentiated.New p
34、roducts and services are chang-ing and expanding perspectives regarding means of transportation and their use.The mobility of tomorrow will be practical,sustainable,diverting and exciting.Neo-Ecology shows a new sustainability paradigm that is changing behaviors and perspectives of global society as
35、 well as culture and politics.Corporate policy and the economic system as a whole are being fundamentally restructured.HealthUrbanizationMobilityNeo-EcologySilver SocietyBack to the MenuGENERALForewordDesign in dynamic timesSix megatrends are shaping designHow to read this reportAPPENDIXLiterature d
36、irectoryReference directoryPublishing informationConnectivityHow to read this reportThe iF Design Trend Report analyzes six megatrends that are in-fluencing design across all categories.Every chapter begins with an analysis of particularly relevant developments of the megatrend and presents the need
37、s that result from these changes.Then a second section presents the design trends which can currently be observed.What makes this report special:unlike most other trend reports,this investigation does not proceed on a product-specific basis,but in-stead across a range of very different product categ
38、ories.This makes it possible to identify thrilling commonalities as well as different design approaches,which result in a variety of solutions to one and the same societal challenge.This document is an interactive report that allows readers to jump in at any part,to cross-reference sections and find
39、 links between various trends.Time and again,cross references indicate parallels to related developments that are addressed in a different megatrend chapter.Information boxes succinctly summarize the definition of trends and all observations are underscored with collections of best practices and inf
40、ographics.The trend report therefore serves as a reference overview in addition to being a work tool for simplifying design re-search processes.You will find an overview of all the subjects contained in each chapter,conveniently located on the right-hand side for quick access to the design trends th
41、at interest you the most.The footer serves as a seamless guide for navigation between chapters.Click on“Back to the Menu”to return to the table of contents.HealthUrbanizationMobilityNeo-EcologySilver SocietyBack to the MenuGENERALForewordDesign in dynamic timesSix megatrends are shaping designHow to
42、 read this reportAPPENDIXLiterature directoryReference directoryPublishing informationConnectivityThis is an interactive footer navigationThis is an interactive sidebar navigation7 TO 5CONNECTIVITYa photo of real people exploring a metaverseSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to
43、the MenuCONNECTIVITYPAGESilver SocietyHealthUrbanizationMobilityNeo-EcologyCONNECTIVITYMEGATREND CONNECTIVITYThanks to digital technologies,we are more connected today than we have ever been before.This has changed the essence of how we live together in many ways.Now that the real and the digital wo
44、rld are progressively merging,new space for innovation with regard to the design of hybrid living environments is being created.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONN
45、ECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-m
46、achine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsOver the course of the last decades,connectivity has taken hold as the central guideline of society,reaching far beyond digital technologies.The two dimensions“real”and“digital”are merging.Not everything that
47、 is technically pos si-ble addresses societal problems and basic human needs but it is precisely these two that form the central goal of design.In the future,solutions with a design that primarily focuses on the balanced interaction of connectivity and discon-nectivity will gain significance.The des
48、ign reaches far beyond the hardware:it excels when the different inter faces of all products in one system work together successfully.EXECUTIVE SUMMARYSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by di
49、sruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction
50、 Best practices Challenges&solutionsThe trend towards hyper-personalization is slowly but surely being replaced by newer forms of design that,once again,lean more strongly towards the collec tive.The design principle seam less person al-ization addresses a clientele that is as wide as possible,where
51、as the expe ri ence of the product is hyper-individualized.With the growing complexity of real-digital applications,it is important for the design to invite and motivate its users to engage with the product intensively and over a long period of time.Introducing play fulness and fiction helps to impr
52、ove the user expe-rience and is,thus,advancing to become a central design strategy.EXECUTIVE SUMMARYSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CON
53、NECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsThe megatrend c
54、onnectivity particularly exemplifies the kind of force and speed megatrends are capable of developing.We can hardly envision a life anymore without the dense interconnectivity that we have gained through the internet and digital technologies.Our everyday lives are shaped by multiple possibilities to
55、 connect:peo-ple are connected with each other and with products and even the products themselves are in contact with one another,forming their own ecosystems.As digitalization moves forward,business models,products and life-style choices are undergoing fundamental change.Virtual levels are added to
56、 everyday life,enriching our experience of reality,as well as densifying and,in part,superimposing it.Real digitalism is becoming the defining phenomenon concerning work and everyday life.The two dimensions“real”and“digital”are merging as one,making it neces-sary to look at digital technologies from
57、 a new perspective.Not everything that is technically possible addresses societal problems and basic human needs but it is precisely these two that form the central goal of design.(Zukunftsinstitut,2021)An era of intertwined worldsXR=VR+AR+MRXR|VR|AR|MRExtended reality(XR)refers to a range of techno
58、logies that enhance or extend the users perception of the real world.This includes virtual reality(VR),which completely im-merses the user in a computer-generated environment,and augmented reality(AR),which superimposes digital information on the users view of the real world.XR also includes mixed r
59、eality(MR),which combines ele-ments of both VR and AR to create a hybrid environment.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY Metav
60、erseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsAll signs point toward immersi
61、onThe character of the internet itself is also developing further.Right now,it is still mostly used to visit websites;devices with screens enable users to view content or create and upload it themselves.However,in the future,all signs point toward immersion:entire new virtual worlds are being create
62、d,making new interfaces with the real world necessary.Applications of extended reality are generating new kinds of interfaces that also require a new way of designing them.A central task of the design is to ensure a high-quality experience of the virtual world.The design of devices themselves is key
63、 in determining how the real world and the virtual content superimpose one another.The AR/VR headset market is expected to ship around 50 million units by 2026.1The AR Software market will reach a value of$137.14 billion by 2028.3The market value for smart glasses will reach$12.76 billion in 2030.2S
64、ource:1 IDC 2 Grandview Research 3 PR NewswireSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended
65、realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsConnectivity:Powered by disruptionThe breathtaking dynamics of the me
66、gatrend connectivity has captivated us over the course of the last 20 years:within only a few years,entire industries have developed;business areas have changed so much that they have become hard to recognize and a whole gen-eration of new,interconnected products has gained access to the market.(Zuk
67、unftsinstitut,2021)Digitalization impacts the way we live and interact with each other.Availability no longer requires effort.Social networking(and with that committing to and organizing oneself in collectives)has reached a new level of speed and agility.The guiding principles by which or-ganization
68、s operate and the way they design processes is also devel-oping further:Strict hierarchies and linearity are increasingly being replaced by iteratively designed and relational approaches.Design thinking is supplementing linear development processes,agile man-agement is reacting to progressively grow
69、ing dynamics in company processes and entire companies are reor ganizing themselves in network structures.(Husling,2020)In short,over the course of the last decades,connectivity has established itself and taken hold as the guiding principle of societies,reaching far beyond the realm of digital techn
70、ologies.Connectivity has taken hold as the guiding principle of societies,reaching far beyond the realm of digital technologies.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITu
71、rning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challen
72、ges&solutionsAI Machine learning Generative AIAI is the simulation of human in-telligence processes by machines,especially computer systems.These processes include learning,reasoning and self-correction.Machine learning is a sub-field of AI that focuses on the development of algorithms and statistic
73、al models that allow systems to automatically improve their performance with experi-ence.Machine learning is used to make predictions,classify data and identify patterns in data.Generative AI is a specific type of machine learning that focuses on creating new,previ-ously unseen data.Generative AI mo
74、dels are trained on a dataset and learn to generate new data that is similar to the training data.GPT 3A generative pretrained transformer(GPT)is a type of large language model(LLM)that uses deep learning to generate human-like text.They are called“generative”be-cause they can generate new text base
75、d on the input they receive,“pretrained”because they are trained on a large cor-pus of text data before being fine-tuned for specific tasks,and“transformers”because they use a transformer-based neural network architecture to process input text and gener-ate output text.(World Economic Forum)Generati
76、ve artificial intelligence as a challengeAfter a disruption,the world is no longer the same world as it was before.These days,it is hard to imagine the world without its manifold simplifications.But these shifts in context also come with side effects that cannot always initially be predicted:Social
77、networks enable new forms of cohesion but also reinforce social centrifugal forces.Interlinked digital services and infrastructures within the Internet of Things free us from many concerns but also cause new risks regard-ing hacker attacks on the critical digital infrastructure of companies and soci
78、ety.A much-discussed topic right now:generative artificial intelli-gence,such as GPT 3 and Dall-E,which simplify things in the work environment but at the same time,once again,bring up essential questions regarding copyright law,human core competence and the value of work itself.Apart from that,thes
79、e new forms often cause the boundaries between work and leisure time to disintegrate.Applications that were initially supposed to lessen our burdens are increasingly becoming sources of stress.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecut
80、ive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interac
81、tion Best practicesPlayfulness and fiction Best practices Challenges&solutionsAll these side effects accelerate the need to innovate,demanding a turning point in terms of the quality of the megatrend connectivity.Though it is unlikely that interconnectivity will completely stagnate or even lessen in
82、 the years to come,it is highly probable that the mega-trend will gain different qualities due to new developments and even counteractive strategies.In the future,solutions whose primary focus of design is the balanced interaction of connectivity and disconnec-tivity will become more relevant.Has th
83、e megatrend reached its turning point?In the future,solutions whose primary focus of design is the balanced interaction of connectivity and disconnectivity will become more relevant.Silver SocietyHealthUrbanizationMobilityNeo-EcologyCONNECTIVITYThe thresholds between the real living environment and
84、the purely digital,virtual world are dissolving.This process is also changing our understanding of property and individuality as well as demanding new solutions for products and applications.DESIGN TRENDS CONNECTIVITYSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYSilv
85、er SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented rea
86、lity Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsWhen the term Web 2.0 caused an uproar at the beginning of the century,many progressive thinkers were already questioni
87、ng which innovation would become“the next big thing”.Today,there is hardly a concept that seems more suitable to the task than the metaverse.(Hackl et al.2022)The basic thought behind the metaverse sounds promising:we no longer visit websites or platforms,but instead access virtual worlds,which we s
88、tep into with the help of avatars.These worlds aim to con-vey the feeling of presence.Ways of superimposing the real and the virtual world,such as by using hologram projections that are bound to specific locations and have a consistent timeline,are also being considered.Michelle Crossan-Matos from S
89、amsung Electronics America sums it up perfectly:“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise.”This way,social networks can achieve a new quality and become digi-tal third places.Metaverse The next big thing?E
90、conomic factor metaverseEstimated development of global metaverse sales (in billions of euros)005002022 2023 2024 2025 2026 2027 2028 2029 2030Examples:Decentraland,The Sandbox,Axie Infinity,Opensa,Fortnite,Meta,Microsoft Mesh,Nvidia Omniverse,OpenSpace3DOther*TotalE-commerceGamingHealth
91、and fitnessWorkplaceEducation*AR and VR hardware,digital media,live entertainment,virtual assets,advertisingSource:Statista Advertising&Media Market Insights Back to“Immobility as a countertrend”Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYTHE BOUNDARIES BETWEEN OUR
92、 PHYSICAL WORLD AND THE VIRTUAL METAVERSE MAY ULTIMATELY FALL AWAY AS WE COME TO VIEW THE PHYSICAL AND VIRTUAL AS EQUALLY REAL.Silver SocietyHealthUrbanizationMobilityNeo-EcologyCONNECTIVITYAMY WEBB CEO of FTI New YorkCONNECTIVITYTRENDREPORT 2.0iF DESIGN Silver SocietyHealthUrbanizationMobilityNeo-E
93、cologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practic
94、esSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsThe greater a vision is,the harder it is to get started.The biggest hur-dle for the metaverse to overcome is the cold-start problem:just like all social network
95、s,the metaverse will only have a certain allure once it has reached a critical number of users.It is becoming increasingly important for designers to not only address individual users,but to also consider collective social dynamics in their creative pro-cess.Social networks can solve this cold-start
96、 problem by specifically tar-geting and convincing a very influential group to make use of their network as early adopters.Tinder launched its campaign by hosting parties on high school campuses with the goal of convincing the“cool kids”to use the platform.(Chen,2021)Aside from the cold start proble
97、m,the metaverse is faced with an additional entry hurdle:acquiring new and expensive hardware is the basic prerequisite for use of the ser-vice.The cold start of metaversesIt is becoming increasingly important for designers to consider collective social dynamics in their creative process.Silver Soci
98、etyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Be
99、st practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsIt is still hard to say how the potential of the metaverse will unfold:is it a vision or is the idea being overly hyped due to
100、 its many marketing potentials?Simply copying real product worlds into the virtual world or extending them with additional digital offers does seem to promise a lucrative outcome from a corporate point of view however,new offers will only assert themselves if they prove to be an immediate benefit to
101、 everyday life.Only solutions that generate a genuine surplus by using virtual worlds will be successful in the long term.These virtual solutions must have a direct reference to the real world the application becomes part of a network,independently establishing relations with its surroundings.Creati
102、ng and designing these relations will become a central task of product design.Brands such as Adidas,Samsung,Hyundai,Bang&Olufsen,BMW or Xiaomi create new user experiences with the help of metaverses:Brand spaces,brand events or NFTs communicate the brand in an entirely new way.Within the B2B sector,
103、metaverse applications such as digital twins or virtual worlds are implemented to train AI.Transport economy and warehousing companies,as for instance DHL,develop new applications and digital twins such as track and trace,the smart management of warehouses or entire harbor facilities.In medicine,dig
104、ital twins of a patients organs help to better evaluate the progression of a disease and how the organ will react to medicine,therapies or surgical interventions,such as Siemens Healthineers or Q Bio.Future perspective:MetaverseVICTOR CHOE:Virtual reality and the metaverse have been garnering signif
105、icant attention from the public in the past two years,but the concept has been attracting designers and companies worldwide for over a decade.In the past,the limited usability and high cost of VRtechnology were obstacles to widespread adoption.However,recent advancements in technology such as blockc
106、hain and AI,as well as a gradual reduction in cost,have increased the potential of VR in various fields.Despite this,there are still challenges to be addressed such as limitations in usability and cost.For it to be successful,the market players need to focus on improving usability and accessibility
107、as well as finding cost-effective solutions throughout the production and operation process.It is important to acknowledge that most recent virtual reality/metaverse services lack a user-friendly interface and have a design and art perspective that is out of touch with the experience that users expe
108、ct.Therefore,the most crucial task is to provide a service structure with a design and art market-friendly grammar,innovative solutions to address current technological limitations,and new,useful experiences from a user perspective that are in line with the empirical laws of the metaverse.VICTOR CHO
109、E:From the viewpoint of enhancing customer or user experience,the de-velop ment of technologies such as blockchain and AI linked to the metaverse has the potential to bring about innovative and unique experiences in the fields of design and art.However,most metaverse-based design and art experiences
110、 to date have merely replicated existing experiences,rather than providing something new.This presents both an opportunity and a risk for designers.It is crucial for new entrants in this field to carefully consider how they can create unique and valuable experiences for users in the metaverse experi
111、ences that offer a distinctly different“interface”from reality.As the metaverse market matures and some of the bubbles from the past two years resolve,success in 2023 will only be achieved by those who have effectively addressed this challenge.Victor Choeis the Vice President of dstrict and Business
112、 Director of ARTE NFT,dstricts new crypto art project.He is one of the founding members of dstrict and oversees various corporate tasks,including business development,support and R&D management.With an eye toward emerging technologies,he has spearheaded several R&Dprojects that integrate cutting-edg
113、e tech into the art and design industries,including VR theme parks,food retail tech and metaverse art platforms.iF DESIGN:A year ago,the South Korean govern-ment surprised the world by announc ing that it would invest in the metaverse with a$170 million fund.For South Korean designers,it seems like
114、its never been easier to enter the metaverse.What should companies keep in mind when entering the realm of virtuality and the metaverse?iF DESIGN:Korean companies Naver and SKTelecom have further developed their platforms Zapeto and Ifland,while other metaverse pioneers include Sandbox,Decentraland
115、and Substrata.Without a doubt,its a huge trend.What does this new development mean from a designers persepective?What could be some potential“pitfalls”for them and companies diving into the metaverse?Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYSilver SocietyHealthU
116、rbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYVICTOR CHOE:I envision that it will spur the development of production technologies that can effectively implement 3D interfaces,spatial transitions and other unique features brought about by the metaverse.For instance,a tool like Tilt Brush,
117、a VR-based authoring tool that was introduced a decade ago,is currently only used by artists.However,in the future,such a tool could be used to expand the space and experiences of the public within the context of metaverse.It may evolve into a tool for building interfaces or become a standard featur
118、e in real-time 3Dengines.Furthermore,services like Market Aggregator,which facilitates communication be-tween metaverses with varying infrastructure,enable a single design to be utilized across multiple metaverses and the commercial services they provide.And a development like this can streamline th
119、e designers production process.VICTOR CHOE:It is true that the gradual improvement of inherent issues such as usability and cost,along with the development of complementary technologies like blockchain and AI,increases the potential for a sustainable metaverse.However,as the metaverse trend died dow
120、n a few years ago due to unresolved issues,there is still a high potential risk for challenges.There has been interest in the metaverse for at least 10 years,but declining in areas like design,art and entertainment that require a broader user base.The value of the meta verse experience is clearer in
121、 remote collaboration and training,but given the long-standing buzz surrounding the metaverse,it is important to take a more serious look at its trends.I believe that the future of the metaverse depends on the introduction and wide-spread adoption of a representative content or service that addresse
122、s its limitations.Without this,the future of the metaverse will remain uncertain.Now is a critical time for its development and growth.iF DESIGN:Do you think there are areas where the metaverse could support designers in their work or design process?iF DESIGN:Marketing solutions for areas such as em
123、ployer branding,resolving security challenges through remote services for danger-ous machines or medical applications,remote collaborations and other forms of usage in sec-tors like logistics,sports and education already show immense potential.Would you describe the metaverse as a kind of innovation
124、 driver that could change the whole digital era?How do you see the potential of the metaverse is it more than just hype?Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITY
125、Executive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine i
126、nteraction Best practicesPlayfulness and fiction Best practices Challenges&solutionsVirtual worlds and immersive experiences require new devices that facilitate a more convincing experience of an illusion.Extended reality(XR)technologies are systems and technological environments that enhance and su
127、perimpose natural sensations caused by real sur-roundings with computer-based,artificial sensations.At the moment,the term largely refers to technologies belonging to virtual reality(VR)and augmented reality (AR).Extended reality is augmenting our understanding of realityAugmented reality(AR),virtua
128、l reality(VR)and mixed reality(MR)market size worldwide in 2021 and 2028(in billion US$)27.96252.1620212028Frequent AR consumersBased on people ages 13 69 who use social/communication apps(in billions)0123451.52.22.93.54.3202242025BoomerGen XMillenialGen Z0500300Source:Source:a
129、rtlabs.aiForecast Back to“Intertwined worlds”Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYSMART GLASSES WILL BE THE SUCCESSOR TO THE SMART PHONE AS THE PRIMARY PERSONAL DEVICE,AND WILL SERVE AS A CENTRAL TECHNOLOGY FOR EXPERIENCING XR AND THE METAVERSE.CONNECTIVITYT
130、RENDREPORT 2.0iF DESIGN Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality
131、 Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsVirtual reality strives to make a fictional reality spatially and tangibly experiential in
132、order to make the gaming and communication experi-ence seem as real as possible.An immersive experience can be achieved by replacing a persons real environment with virtual sensations that directly address a per-sons senses.Head-mounted displays or data gloves are often used for this purpose.The gam
133、ing and entertainment industries have emerged as true pio-neers in this regard.However,in the meantime,applications are also being developed for work environments and for therapeutic purposes.VR applications such as the Waytous Avatar Driver are now also being implemented to operate machines in dang
134、erous environments.This way,the person in charge of controlling them doesnt have to put themselves at risk.A central challenge of VR applications is to create an immersive work atmosphere without excluding too many aspects of the real world.The VR headset Meta Quest Pro solves this problem by integr
135、ating a camera that records objects in the real environment and integrates them into the virtual world.Immersion by the means of virtual realityExamples:Meta Quest Pro,Lenovo ThinkReality VRX,Sony PlayStation VR2,Compal VR FrameVisionary:California-based startup Mojo Vision has already tested their
136、first Smart Contact Lens in June 2022.Back to“Extended reality”Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITY01 VIVE Tracker 3.0Multiple units can be connected at a time and act as body tracking nodes.This new way of tracking motion can be done in a tiny space.As a r
137、esult,the tracker dramatically reduces equipment requirements and provides a cost-effective way for low-budget users to build mocap studios to produce more 3D content in any creative field.BEST PRACTICES01Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYBEST PRACTICES02
138、 VIVE Focus 3 ControllerThis 6 degree of freedom controller connects with VIVE Focus 3 VR to deliver a precise tracking and seamless VR experience for business applications.03 Waytous AvatarDriverThe VR system Waytous Avatar Driver allows users to operate processes in production and logistics compan
139、ies remotely and to supervise them on a daily basis.By linking the information systems to the driving system,the technical staff is protected from safety hazards that might arise due to bad weather and the rough mining environments.They can conduct their work more easily and safely from behind close
140、d doors.04 The Interlude ProjectThe Interlude Project is an online platform that allows you to build your own cafe using various backgrounds,architecture,and interiors provided in the virtual reality world.While enjoying a game,you can create a space that you have always dreamed of and invite friend
141、s from all over the world to communicate and have fun vividly using VR devices.02 03 04Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY Met
142、averseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsVR systems have yet to tackl
143、e some of the obstacles that are momen-tarily still keeping the technology from becoming established on a wider scale:Sensitivity:The more immersive the quality of the experience is designed to be,the more sensitively the product system reacts to errors.It quickly becomes irritating if the internet
144、connections,data transfer pathways,computers,VR glasses and software are not har-monized for smooth operation.Fluctuations in performance,such as unsteady frame rates or latencies,have a much more immediate impact on the quality of the experience than they would normally have on display applications
145、.Motion sickness:Not all sensations can be completely super-imposed,which causes many users to feel nauseous and dizzy.This motion sickness seems to be very similar to seasickness but has yet to be studied further.(Saredakis et al.2019)However,initial results do indicate that training and reducing t
146、he utilization time can help users to slowly acclimatize to VR and minimize the respective symptoms.(ibid.)Isolation through immersion:Gaming and working both require high levels of concentration,but neither are normally completely in isolation from the work environment.Games are often played with f
147、riends.Food is ordered on the side,or a second monitor is used to communicate with other people.Immersion only succeeds when it is possible to completely enter another world but this is precisely what a lot of people do not actually want.VR faces obstaclesThe more sensory channels are targeted with
148、stimuli that support the illusionist effect of the virtual world,the more convincing the VR experience becomes.The sense of touch plays a key role in this ex-perience.VR worlds are often navigated with cursors,allowing the user to select and control virtual elements.The rigid form of the cur-sor,how
149、ever,is counterproductive to the immersive process.It only allows tactile feedback to be given through vibration.Devices that enable virtual haptic feedback,such as Emerge Wave 1,pose a far greater technical challenge and are thus currently still in the develop-ment stage.Besides haptic feedback,ges
150、ture and voice control are also becoming more important.The goal is to broaden the overall scope of interaction possibilities with only one product.Haptic immersionSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worlds
151、Powered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulnes
152、s and fiction Best practices Challenges&solutionsGlobal mobile augmented reality(AR)user devices 2019-2024(in billions)Augmented Reality systems project computer-based partial sim-ulations into the real environment of the user.The external impres-sions of the environment are subsequently not exclude
153、d,but instead receive an additional level of information.Virtual artifacts,content or information are integrated into the perception of the real environment.This,in effect,fosters interactions with the real situation,instead of hindering them.Augmented reality offers new services0.5011.520.4420190.6
154、20200.8120211.0720221.420231.732024Forecast.The figure represents AR active user devices.This has been de-duplicated to factor in platform overlap.Source:ARtiller Intelligence;AR Insider;StatistaForecast Back to“Extended reality”Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONN
155、ECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization
156、 Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsIn B2C,the majority of AR applications were initially introduced for en-tertainment and gaming purposes.In the meantime,applications for sport and training purposes,such as the swimming
157、goggles FORM,have also become available.Using smartphones in training situations often proves to be quite inconvenient and difficult.Here,AR is able improve the user experience significantly.The hardware is used as an interface between the application and the training process.The design of the appli
158、cation extends far beyond the limits of the hardware:It excels when the different interfaces of all products of the system work together successfully.AR conquers the consumer electronics marketExamples:Lenovo glasses T1,Nreal Air,Snap Spectacles,Ray-Ben StoriesSilver SocietyHealthUrbanizationMobilit
159、yNeo-EcologyBack to the MenuCONNECTIVITYBEST PRACTICES01 Lenovo Glasses T1A big screen in your pocket:Lenovo Glasses T1 is the newest consumer-level AR equipment.It creates a portable,personal and private virtual display to watch content,play games and work on the go.Audio speakers are built into ea
160、ch temple arm for a high-fidelity,open-ear experience.02 FORM constitutes the interface of an online platform for swim training sessions.The user can compile workouts and set goals in advance using an app.The swimming goggles are linked to the app and show all important data(time,distance and pace)f
161、or ideal training results on a small,integrated display.After the training session is completed,the goggles transfer the collected data to the app.The per formance is then logged by the app and displayed in a clear and comprehensible manner.03 Pixel Buds ProWith Pixel Buds Pro earbuds,Google Assista
162、nt can be used on various digital devices and its all done handsfree.Messages can be read out loud,texts translated and recordings made with the help of voice control and tap signals.The multi-point connection capability allows the user to automatically switch between multiple end devices.01 02 0320
163、2320232023Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practice
164、sAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsAugmented reality can resolve communication difficulties and save resources.Its quality as a bridge techn
165、ology is even more evident in a professional context.When a machine on a production line needs maintenance or has to be stopped completely due to a defect,every minute means money lost in many cases this results in the entire production line having to be shut down.Bringing in a service technician fr
166、om the machines manufacturer abroad becomes a costly affair as precious time is lost on arranging a suitable appointment and on actual travel time(cross-border travel is often required).In cases like this,systems such as Rokid Yoda OS-XR-E enable remote collaboration.The service technician no longer
167、 has to travel to the location of the defective machine but can instead digitally contact an employee on-site.The employee is equipped with smart glasses that film the situation and transfer the data to the specialist,who can then add pop-ups containing instructions or highlight certain areas.AR is
168、building bridgesExamples:Google Glass 2,Microsoft HoloLens 2,Magic Leap 2,Vuzix Blade 2Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITY01 Rokid Yoda OS-XR-E is a digital assistant that companies can use for inspections,remote collaboration,professional training,mainten
169、ance,and security and quality inspections.Users can effectively choose and switch between different functions using button control,voice control or gesture control.Standardized design guidelines for designers and developers make it possible to create apps easily and quickly while the entire user exp
170、erience remains consistent.02 AugmeditAugmedit uses AR technology to transform medical findings that stem from two-dimensional imaging methods into three-dimensional models.This helps to prevent incorrect pre-operative decisions and to plan surgical procedures.During operations,these models can be p
171、rojected onto the corresponding body areas of the patient as holo-grams with the help of AR.This allows for a more efficient surgical procedure.Furthermore,this techno-logy also facilitates the pre-and post-operative communication with patients.03 AR Fire-fighting UAV Helmet Product Concept:As an in
172、novative and integrated firefighting helmet,Pathfinder is equipped with UAV to provide firefighters with information about the entire building,guide them through thick smoke,locate trapped people and indicate the fastest escape route.BEST PRACTICES01 0203Silver SocietyHealthUrbanizationMobilityNeo-E
173、cologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practic
174、esSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsApart from glasses and headsets,holograms are being increasingly implemented to display virtual content in the real world.In most of these cases,images are proj
175、ected onto transparent media such as glass or gauze or the illusion of a free-standing hologram is created by employing a mirroring effect.Holograms have the potential to fundamentally change how we use virtual media.The High Resolu-tion 3D Display by Continental can,for instance,generate a three-di
176、mensional pop-up without needing any further end devices.Holograms combine the advantages of both augmented reality and virtual reality:they generate immersion and create a subtle interface with digital services and,on top of that,they dont require any addi-tional devices such as glasses or headsets
177、.Holograms the best of two worldsHolograms are being increasingly implemented to display virtual content in the real world.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITY01 High Resolution 3D Display by Continental uses light-field technology to generate a 3Dexperienc
178、e that can be perceived without specialized glasses or head-tracking cameras.Thirteen simultaneous perspectives provide a very natural viewing experience as the display contents change to align with the proper perspective whenever the head moves.BEST PRACTICES01Silver SocietyHealthUrbanizationMobili
179、tyNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best
180、practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsThe megatrend connectivity has an immense impact on our under-standing of individuality and collectivity.Initially,the algorithmic eval uation of large d
181、ata sets boosted hyper-personalized services.Coloring,materiality and modules can be individually combined in online stores and then produced as a custom item.CNC technol-ogies,3D printing and 3D knitting processes were central driving factors for hyper-personalization.In the meantime,however,techno
182、logical opportunities are once more being increasingly implemented to optimize processes and offer-ings with the goal of attracting as many people as possible.Hyper-personalization is slowly but surely being replaced by new forms that once again lean more toward the collective.The shift from hyper-p
183、ersonal ization to seamless personalizationThanks to big data and more and more sophisticated algorithms,products,services,music playlists,entertainment and marketing content are being precisely tailored to each individual.Back to“Seamless personalization in Mobility”Silver SocietyHealthUrbanization
184、MobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms
185、 Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsThe reason why hyper-personalization is being replaced by new forms of group identity becomes especially clear in social networks.Influencers curat
186、e the consumption of a very wide range of different products and services while conveying a distinctive lifestyle or way of life that animates others to follow suit.The consumption of products is often associated with a certain standing,philosophy or specific set of values.Preferences in taste,habit
187、s and behavioral patterns are no longer primarily dictated by ones age,place of residence or social class,but instead by the social group or lifestyles one symbolically chooses to identify with.(Bourdieu,1987)The tug of war between the human need to belong and to distinguish themselves becomes appar
188、ent in the virtual tribes that form around symbols,narratives,political views and activities.On the one hand,we seek to stand apart from the masses by behaving in a distinctive way on the other hand,we want to feel that we belong to a group.Individuality in the sense of true singularity would cause
189、irritation in the social context.In order to stay socially adaptable,symbols are chosen from a well-known repertoire and then combined to form pat-terns.(Bhme,2016)The collective taste of virtual tribesMany sharing services interpret the need for individualization in a com-pletely new way.As the pro
190、ducts are used by a large group of peo-ple and then made available to others,the material design remains as de-labelled as possible,making it acceptable to a vast consumer group.Light options,soundscapes and other non-material design elements,on the other hand,are used to personalize the user expe-r
191、ience of the product.Seamless personalization has both a collec-tive and an individualizing effect at the same time:the product design of the hardware addresses as wide a clientele as possible,while the experience of the product is hyper-individualized.Seamless personalization is creating new ways f
192、or its users to partici-pate in the design process.They can either chose specific light atmo-spheres,screen designs or color schemes from the default settings or compile their own individual set of design options.In the future,it will even be possible to save the personal preferences of a customer a
193、nd mirror their“identity”in every product of that service provider.This becomes especially evident when one looks at the mobility sector.Here,a wide range of service offerings of various vehicle types enables the service utilization to become more and more adaptable to individual life situations.Sea
194、mless personalization forms new servicesSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYTHE PRODUCT DESIGN OF THE HARDWARE ADDRESSES AS WIDE A CLIENTELE AS POSSIBLE WHILE THE EXPERIENCE OF THE PRODUCT IS HYPER-INDIVIDUALIZED.CONNECTIVITYTRENDREPORT 2.0iF DESIGN Silver
195、SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYBEST PRACTICES01 LG Vision OMNIPODOMNIPOD is a futuristic concept for a vehicle cabin that is a spatial extension of the home.Users can subscribe to the additional space for their purposes,such as a work office,music studio,pers
196、onal fitness area or outdoor restaurant.OMNIPOD not only provides a changing spatial arrangement,but also a metaverse experience connected with professional services and equipped with a meta-environment display,six kinds of expandable modular home appliances and a virtual AI concierge for human need
197、s.02 Cinemo Air InfotainmentThe Cinemo Air Infotainment system completely decouples the infotainment system from the vehicle,thus offering the first com pletely cloud-based automotive infotainment-as-a-service solution.Auto mobile manufacturers can thus continuously offer personalized and“on-demand”
198、new user experiences from the cloud to the infotainment system and thereby extend the vehicles lifetime.01 022023Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESI
199、GN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsTh
200、e aging process often involves changes in sensory perception.Presbyopia makes it hard to read fine print and the spectrum of per-ceived sounds is reduced.As people reach a very old age,the senses of touch and smell also diminish in many cases.Approaches to product design up until now have only rarel
201、y consid-ered these physiological changes.But now,pre-existing and uncon-scious assumptions about age,disability and participation are being renegotiated by the silver society.The concept of user-centered design is being called into question more and more.The design theorist Krippendorff already pro
202、claimed the end of user-centered design back in the 1990s.(Krippendorff,1997)At this point,the human-centered design mindset and respective methods regarding interface design of the last few years have caused initial realignments.These have resulted in various stakeholders and user groups beyond the
203、 singular“end user”being considered in the design process.Universal and intergenerational design new HMIs for the silver societySilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITu
204、rning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challen
205、ges&solutionsEven today,users with physical or psychological disabilities are only rarely considered in the planning of digital interfaces.In many areas,accessibility is still a topic that is not sufficiently addressed.With the ever-growing connectivity and digitalization of many living environ-ment
206、s,this issue has grown exponentially.With somewhat rivalling terms such as integrative design,intergener-ational design,design for disability,inclusive design,design for all or universal design,a realigning force in design has surfaced over the last few years.All these approaches share a specific fo
207、cus on human diversity in terms of cognitive,physical and social differences.They attempt to consider these points more strongly in their designs in order to break down barriers and contribute to an inclusive society and infrastructure.The approaches vary in terms of the size of their scope.Real-dig
208、ital accessibility requires new design approachesIntergenerational design not only addresses older users but also focuses on the needs of children.It aims to design digital and analogue infrastructure,such as third places,in a way that unites different generations instead of segregating them.(Vander
209、beck&Worth,2015)Inclusive design,design for disability,design for all and universal design share the goal of including all potential users despite their physical and cognitive differences.Integrative design even considers the reality of non-humans in the design of products and systems.(Michel,2019)S
210、ilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented
211、reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsAfter having fundamentally revolutionized interface design over the course of the last few years,the touchscreen is
212、slowly but surely be-ing replaced by alternative forms of interaction.Not least importantly,this is due to the demographic shift in the mainstream:people with presbyopia have trouble reading small font sizes on small screens.And using graphic control surfaces without tactile feedback is often prone
213、to error.This has caused buttons and other forms of tactile interface to again be implemented more frequently.Especially in the automotive indus-try,manufacturers such as VW are making a U-turn in the design of their cockpits.Instead of smooth touch elements,tactile interfaces are being used to ensu
214、re improved operability and enhanced safety on the road.(cf.ADAC,2022;Kurczewski,2022)These analogue buttons have left their slightly outdated image far behind them.Smart buttons combine the best of two worlds:their tactile simplicity as a haptic object is complemented by the informa-tion complexity
215、 of touchscreens.The Morphing Buttons by Conti-nental,for instance,only rise from the surface if a hand draws near them when not in use,they become part of the smooth surface and are consequently visually discrete.The regulation elements of the gas stove Midea Timeless Series Hob also make use of sm
216、art buttons.These can be pushed and turned just like regular stove buttons,but they also feature many different functions that are shown on the re-cessed smart screen.The return of buttonsAn aging digital society requires interfaces that are correspondingly adapted to suit its needs.Silver SocietyHe
217、althUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best pr
218、acticesHolograms Best practicesSeamless personalization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsIn addition to smart buttons,forms of human-machine interaction that completely forgo any visual interaction are being used more an
219、d more.Examples include voice control,gesture control and solely tac-tile control.With the implementation of smart technologies,human-machine interaction is becoming increasingly accommodating.It is not the machine that has to be understood by its users,but the users that have to be understood by th
220、e machines.Artificial intelligence also enables the further improvement of interfaces.Biofeedback,emo-tion tracking or eye tracking have better and better sensors at their disposal.They use these to gain information about the user,allowing them to address the users needs and intent of action directl
221、y,with-out these needing to be articulated.These technologies and approaches already show the wide range of possible innovation for the design of interfaces between humans and machines within the silver society.Especially when the design takes the specific context of its use and the cognitive,physic
222、al and cultural diversity of its possible users into account.HMI via all the sensesIt is not the machine that has to be under stood by its users,but the users that have to be under stood by the machines.Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYMEGATREND CONNECTI
223、VITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best practicesHuman-machi
224、ne interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsvoiceeye-trackinggesturemultisensual feedbackbio informationtactile interactionfull product will become interfacemerging digital&physical design TOUCH DISPLAY BUT WITH NEW DESIGN APPROACHESOTHER FORMS OF INTERACT
225、IONSilver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYBEST PRACTICES01 Alipay Palmprint recognition X1By using biometric technology,AlipayX1 is able to identify human palm impressions and the veins of the hand,which it then uses to authenticate trans actions.Using contact
226、less inter-action,this device makes online pay-ments,access controls and passing through gates safer and more hygienic.02 Midea Timeless Series HobMidea is seen as a leading technology enterprise in the sectors of consumer electronics and air conditioning,robotics,industrial automation and logistics
227、.The smart stove from the“Timeless”series is a new and sophis-ticated technical solution for the kitchen.The entire design is clear and flat,simultaneously designed for high performance and easy cleaning.Inspired by the feature of the“circular house”in Chinese architecture,the semi-embedded burner n
228、ot only focuses on producing heat but also on preventing heat from radiating to the control panel.The combination of the electrical rotary knob and the TFT display make precise yet intuitive temperature regulation possible.03 NomiNomi is an artificial intelligence that is installed in the interior o
229、f vehicles and interacts with its users through multiple sensors.The users commu-nicate their individual requirements to the interior of the vehicle in the form of a token.The vehicle interior then adapts to the personal settings of the user.Nomi offers services that go beyond standard infotainment
230、and navi gation services.Voice control reduces distractions to a minimum and supporting features,such as the vi-brat ing of the steering wheel to prompt the driver to adjust the driving position,enhance the driving experience.01 02 032023Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the
231、 MenuCONNECTIVITYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless person
232、alization Best practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutionsWith the growing complexity of real-digital applications,it is becom-ing more and more important for the design to invite and motivate users to engage with the product intensive
233、ly and in the long term.Many technical innovations were initially tested and further developed by the gaming industry.Various apps,services and new learning for-mats use playful approaches,such as fictional and fantastical dream-like landscapes or surreal aesthetics.While playfulness addresses the h
234、omo ludens(cf.Huizinga,1938)in users,urging them to playfully try out new interactions and goals,fiction addresses the human capacity for imagination and our need for creativity.They enchant our every-day lives and offer occasions to take short breaks.In fact,the two principles do not limit themselv
235、es to only entertainment and gaming products.When used in therapeutic offerings,gaming strategies help to achieve individual health goals,thus contributing to the success of therapeutic measures.(Martinez,Menndez-Menndez&,Bustillo,2021)Educational formats are also using more and more playful element
236、s to foster mo-tivation,creativity and collaboration.Product developments that incorporate playful elements or illusions as part of the user experience facilitate a holistic way of coping with problems.They do so by being more considerate of the visceral level of cognition.(Norman,2004)Consequently,
237、playfulness and fiction offer much more than just an escape from reality:the implementation of playfulness and fiction helps to enhance the service and the user experience and,thus,becomes an important design strategy.Playfulness and fiction as design principlesThe implementation of playfulness and
238、fiction helps to enhance the service and the user experience and,thus,becomes an important design strategy.Back to“Human-machine interaction”Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVITYBEST PRACTICES01 Planet CityAs speculative fiction,the virtually generated city
239、Planet City unites statistical analyses,scientific findings and traditional knowledge about a very wide range of different cultural contexts to make the vision of a sustainable future city tangible.The project has been realized as a book,movie and VR experience.02 Hipanda Flagship StoreThe flagship
240、store of the fashion label Hipanda uses augmented reality projections to turn the visit to the store into a fantastical experience.A virtual panda leads visitors through the shop and interacts with them in a playful way using a tablet that is handed to them when they enter.03 ZECHE As a virtual plat
241、form,ZECHE offers a creative exhibition space for virtual art.The elaborately designed virtual world,in which the art melts together with the virtual landscape,is an artwork in itself,generating a dream-like experience.01 0203Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECT
242、IVITYBEST PRACTICES04#OceanDetoxWith its campaign“Non-Fungible Animals”,WWF Germany was already using NFTs designed by artists in 2021.Their goal was to generate awareness about the preservation of species and to raise funds for the species protection projects of the WWF.The metaverse exhibition#Oce
243、anDetox,which opened in September 2022,allowed its users to playfully explore a virtual parallel world,created by the Savespecies artists.With its metaverse exhibition,the WWF created a virtual world to save the real one.04Silver SocietyHealthUrbanizationMobilityNeo-EcologyBack to the MenuCONNECTIVI
244、TYMEGATREND CONNECTIVITYExecutive summaryIntertwined worldsPowered by disruptionGenerative AITurning pointDESIGN TRENDS CONNECTIVITY MetaverseInterview with Victor ChoeExtended realityVirtual reality Best practicesAugmented reality Best practicesHolograms Best practicesSeamless personalization Best
245、practicesHuman-machine interaction Best practicesPlayfulness and fiction Best practices Challenges&solutions3 ChallengesWith the emergence of extended reality applica-tions,ensuring a high-quality experience of the virtual world has become a design challenge.The design of the devices themselves is a
246、lso key in determining how the real world and the virtual content superimpose each other.It is becoming more and more important for designers to not only address the individual user,but to also consider collective social dynamics in their design process.With the growing complexity of real-digital ap
247、plica-tions,it is becoming more and more important for the design to invite and motivate its user to engage with the product intensively and in the long term.3 SolutionsThe design of these applications reaches far beyond the hardware:it excels when the different interfaces of all products of one sys
248、tem work together successfully.Seamless personalization has both a collective and individualizing effect:the product design of the hardware addresses an extremely wide range of clientele while the experience of the product is hyper-individualized.The implementation of playfulness and fiction helps t
249、o enhance the service and the user experi-ence and has thus become an important design strategy.Silver SocietyHealthUrbanizationMobilityNeo-EcologyCONNECTIVITYBack to the Menu51 TO 82SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivitySILVER SOCIETYBack to the MenuA photo of a sculpture w
250、earing headphones and vr glassesPAGEMEGATREND SILVER SOCIETYThe widely varying impacts of the shift in demographics towards an ageing society presents us with huge challenges but also opens up great opportunities for a new sociocultural vitality.An inclusive understanding of design guarantees qualit
251、y of life at any age.HealthUrbanizationMobilityNeo-EcologyConnectivitySILVER SOCIETYBack to the MenuSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYD
252、igital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsThe shift in demographics is a challenge and an opportunity
253、at the same time,as people are living longer and healthier lives.Products that focus primarily on the health-related challenges older people presumably experience therefore fall short of the mark.With the silver society becoming main-stream,resilience strategies will need to adapt to address the eff
254、ects of the climate crisis on more people.However,older adults bring valuable experience and skills to society,expanding its capability for resilience.EXECUTIVE SUMMARYSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy agei
255、ngMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&s
256、olutionsDigital health apps are becoming more holistic,considering lifestyle,social context and personal circumstances in their design.Boundaries between medicine,therapy,lifestyle,and social media are blurring.The multigraphy is replacing the linear bio-graphy.The living concept of“elastic dwelling
257、s”responds to the changing needs of society,where spaces can adapt to different stages of life and the number of residents.People are increasingly seeking person-alized options for end-of-life services,such as customized funeral arrangements.EXECUTIVE SUMMARYSILVER SOCIETYHealthUrbanizationMobilityN
258、eo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation betw
259、een companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsAround the world,industry-and technology-based countries are moving towards a silver society.Their populations are ageing and the proportion of people over the age of 65 is rising.This development is m
260、ainly the result of vast success:industrialization has led to better healthcare,and better living and working conditions.Life expectancy is not rising because the process of ageing is longer,but because the onset of this process is happening later and later in life.The term downageing describes this
261、 situation:elderly people are staying fit and healthy for longer than they used to and are also remaining mentally flexible and agile.At the moment,the ageing of society is an issue mainly affect-ing affluent industrial nations.But demographic changes are also occurring in many countries with high b
262、irth rates and low average ages.Life expectancy is rising as a result of vaccination campaigns and better basic care for children and young adults.Moreover,more and more couples are benefiting from easier access to contracep-tion and education for women,which enables an additional source of income f
263、or families.(Institute for Health Metrics and Evaluation,2022)Having many children is no longer an economic necessity.Consequently,many countries with high birth rates will also be experiencing a decline in births towards the end of the 21st century.(UN,2022)Era of healthy ageingThe pace of populati
264、on ageing is much faster than in the past.In 2020,the number of people aged 60 years and older outnumbered children younger than 5 years.Between 2015 and 2050,the proportion of the worlds population over 60 years will nearly double from 12%to 22%.Source:WHO 2022SILVER SOCIETYHealthUrbanizationMobili
265、tyNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation b
266、etween companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsWe find ourselves in a global transition phase:There are many indica-tors that the population of the world will stop growing at the end of the century.(UN,2022)This societal shift from growth to mat
267、uration is usher-ing in a range of challenges,which are begging to be broached with increasing urgency.The group of silver agers is united mainly in its heterogeneity and its constantly changing needs.Between the ages of 65 and 90,the world of experience and level of activity changes,as does the nee
268、d for support.A collective process of maturation is a requirement for ageing socie-ties:on a political level,the search for new care structures begins as well as the reshaping of public life,which must adapt to a new,ageing mainstream.For the individuals themselves,the process of ageing is mainly a
269、question of shaping lifes circumstances and mutually ageing along with society is an opportunity.As a new mainstream arises,the silver society can redefine ageing themselves and demand societal structures that allow them to live well.Silver is the new mainstreamA collective process of maturation is
270、a requirement for ageing societies.SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies
271、 Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsIn the past,ageing was primarily viewed as a health and care issue.With a focus on mental health and sportivity,this stage of
272、 life is now being reassessed and not only does the silver society stand to bene fit,but also the rest of society.Even though the shift in demographics is associated with a shortage of skilled labor,too great a burden on too few young adults and eco-nomic bottlenecks,this development does offer many
273、 opportunities.With a higher life expectancy,the number of healthy and vital years at ones disposal also increases.As the generation which first introduced such concepts as the patch-work family,the multigraphy and lateral entry into careers,and raised them to the status of new life standards,the si
274、lver society maintains a relaxed way of dealing with transience and stages of life that run in a non-linear course.A product offering which f ocuses primarily on the health-related problems this age group presumably experiences therefore falls short of the mark.Those who feel“younger”want to activel
275、y participate in life in society and pursue goals and are conse-quently also on the lookout for products and services that help them pursue their own interests.Multigraphies characterize the presentFor decades,most peoples biographies comprised a linear sequence of life stages:childhood and adolesce
276、nce,career,family life and finally retirement.We have long since bid farewell to this standard biography.Today,curricula vitae are becoming more and more unpredictable.Linear biographies have turned into diversified multigraphies,which run in parallel and in leaps and bounds.(Zukunftsinstitut,2021)B
277、ack to“Power of cities”SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practi
278、cesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsThe silver society will be increasingly affected by the neo-ecology megatrend in future.This society reacts to the effects of biodiversit
279、y and global warming with particular sensitivity.The group was deemed especially vulnerable during the COVID-19 pandemic and also re-quires special protection and support during heat waves,which are occurring with greater frequency.(UN,2021)The silver society is more greatly affected by sudden crise
280、s such as extreme weather events like flooding,hurricanes and cold fronts,which will likely make safety precautions even more necessary.Along with the shift in demo-graphics,the necessity to develop new resilience mechanisms is rising for society as a whole.At the same time,this group is characteriz
281、ed by a great wealth of ex-perience and a broad repertoire of coping mechanisms.On average,older people coped considerably better with the isolation measures in the course of the pandemic not least of all because they possessed a higher level of mental resilience as a result of their life experience
282、.Thanks to the life crises they have already lived through,they had a larger repertoire of personal coping mechanisms than younger people.(Rostin et al.,2023)The fact that they have already learned to how put their own needs second and be grateful for what they have already experienced was especiall
283、y helpful.(Wnsche et al.,2023)Climate change challenges the silver societyMore heatwavesExposure to change in heatwaves for over 65s (relative to 1986-2005,in million person-days)20000.00.51.020102030Between 2000 and 2004 and between 2017 and 2021,heat related mortality for people aged older than 65
284、years increased by approximately 68%on a global scale.Adults over 65years experienced 3.1 billion more person-days of heatwaves in 2012 2021,compared to 1986 2005.Source:The LancetSource:The LancetForecast as of 2022SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGAT
285、REND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practic
286、esDesign for goodbyes Best practicesChallenges&solutionsWhen the silver society becomes mainstream,this will also change societys resilience.On the one hand,additional and new resilience concepts will be necessary in order to protect as many people as possible from the effects of the climate crisis.
287、On the other hand,the proportion of people in society with a particularly high capacity for resilience is rising which ultimately benefits everyone.The way the“new old”are setting an example by living in a mindful,decelerated manner supports the development towards a more sustainable and healthier s
288、ociety.The wealth of experience of older people consti-tutes an important resilience resource:tapping this will become a main future task,for companies as well as for society as a whole.Silver society drives resilienceGenerally speaking,resilience refers to a systems ability to react quickly to acut
289、e crises or set-backs and adapt itself to new framework conditions.Based on historical discourse,there are two main ways to approach resilience(cf Manyena et al.2011;cf Roth 2020):Robustness(“Resilience 1.0”):the system reverts to its original state after a disruption(bounce back).Adaptability(“Resi
290、lience 2.0”):the system continuously adapts itself to changed environmental conditions(bounce forward).Life expectancy on the riseAverage life expectancy worldwide at birth(in years)01950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 210046.582.1Forecast as of 2022
291、Source:UN World Population Prospects 2022DESIGN TRENDS SILVER SOCIETYThe silver society is changing the way society deals with age and ageing.The differences with regard to fitness and lifestyle between the generations are successively dissolving and innovative product and service offerings are help
292、ing build a new kind of solidarity in society.HealthUrbanizationMobilityNeo-EcologyConnectivitySILVER SOCIETYBack to the MenuSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESI
293、GN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsEven though its not generally possi
294、ble to reduce the increasing age of people and society to health-related matters,health and thus also digital health applications play an important role in the silver society not least of all because a maturing society needs to make more efficient use of its resources.A large portion of digital heal
295、th apps make it possible to track body data and serve to encourage preventive measures resulting from physical fitness and relaxation.Online consultations are a low-threshold offering for patients and can even help make better use of the resources that are available,such as the prompt arrangement of
296、 therapy sessions.More efficient health support with digital health appsSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications B
297、est practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsMost digital health applications still have a deficit-orientated perspec-tive when it co
298、mes to the human body and thus also when it comes to the ageing process.Body data is normally collected in order to draw attention to any deviations from a standard value.Recommen-dations for action consequently aim to minimize the deviation from the standard value as much as possible.But not every
299、deviation is an indication of illness and a deficit-orientated view of the data may lead to possibly existing potentials being overlooked.In future,digital health applications will benefit from a holistic under-standing of health:users life circumstances,their societal context and their room to mane
300、uver in the day-to-day routine will increasingly become part of the overall concept of the application.The focus is not on the absence of illness,but instead on physical and mental well-being.The borders are blurring between medicine and therapy,lifestyle offerings and social media the range of heal
301、th apps is be-coming more varied and more holistic.Develop potential with strength-orientated designRespondents were asked how concerned they were about the privacy of their health information on an app.7%11%9%7%5%21%19%17%25%20%8%20%9%8%3%32%26%33%30%34%32%23%32%30%38%Very concernedAdultsAge 18 65+
302、Gen Zers1997 2012Millennials1981 1996Gen Xers1965 1980Source:Morning ConsultBaby Boomers1946 1964Somewhat concernedDont know/No opinionNot at allconcernedNot too concernedSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy a
303、geingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenge
304、s&solutionsFurther potential for uptake of health and fitness technology among the elderly00080604018 2218 2223 2723 2728 3228 3233 3733 3738 4238 4243 4743 4748 5248 5253 5753 5758 6258 6253 6753 6768 7268 7273 7773 7778+78+000806040
305、18 2218 2223 2723 2728 3228 3233 3733 3738 4238 4243 4743 4748 5248 5253 5753 5758 6258 6253 6753 6768 7268 7273 7773 7778+78+00080604018 2218 2223 2723 2728 3228 3233 3733 3738 4238 4243 4743 4748 5248 5253 5753 5758 6258 6253 6753 6768 7268 7273 7773 7778+78+Legend
306、:Level of fitness and health technology use based on the number of corresponding smart devices and apps used*as well as the number of functions of these used and the number of metrics tracked digitally;level of general digital technology based on use of smartphone,tablet,PC,and smart TV as well as c
307、ommunications,social media,work-related,gaming,education,and streaming apps.Scores were normalized and indexed to the respective country average(avg=100);some results for China in the age bracket from 53 to 72 have been smoothed.N=18,358;*Base:The top ten most popular local health and fitness apps i
308、n each country based on the average monthly active users(MAUs)in the six months prior to the survey taken from Apple App Store and Google Play Store data;COVID-specific,health insurance and period tracker apps were replaced by the next most popular apps on the respective MAUs rankings.ChinaIndexed l
309、evel of health and fitness technology use(avg=100)Indexed level of general digital technology use(avg=100)ItalyGermanyUKFranceUSSILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuBEST PRACTICES01 AI Voice Service PhoneThis smartphone works using a voice function based on
310、artificial intelligence.It reacts specifically to the needs of people who either dont require touchscreens on their phones or who consciously choose to avoid using them.The supporting voice feature converts voice input to text,which is very practical for people who have difficulties typing on a touc
311、hscreen,such as children,the elderly or the visually impaired.In addition,the phone is equipped with an SOS button,which transmits the location of the user in case of emergencies.02 Cionic Neural SleeveThe Cionic Neural Sleeve supports people with multiple sclerosis,cere-bral palsy,spinal cord injur
312、ies,stroke or other neuromuscular conditions.Personalized algorithms are used to analyze the gait cycle and deliver functional electrical stimulation(FES).As a result,the necessary muscles are activated and the gait is supported in real time.This activation of the muscles occurs using software-steer
313、ed electrical impulses.This increases strength and the scope of movement,makes it easier for muscles to relearn and boosts overall comfort.01 02SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuBEST PRACTICES03 ElliQ A friendly robot to help us age healthilyAs a sidekick
314、,the digital assistant ElliQ helps older people with day-to-day living.The little robot reacts to voice commands and touch and can connect with users directly thanks to its personal recognition functionality.As an everyday companion,ElliQ provides reminders for appointments and for the right moment
315、to take meds.Likewise,ElliQ helps people communicate with others digitally via the linked mobile device.032023SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVE
316、R SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsIt is no longer possible to accommodate life stage
317、s,and consequently activities,wishes and values as well,in the old familiar linear order of“childhood and adolescence,career and starting a family,retire-ment.”Biographies are becoming more diversified,more complex and more erratic.Along with the silver society,an awareness is growing that our expec
318、tations,needs and wishes are variable:they are subject to change processes,arising suddenly as a result of new life stages emerging or new interests developing.Our infrastructure to date,however,is based on constancy:Especially in big cities,it is often the case that the housing offering,municipal i
319、nfrastructure and the individual needs of residents in their changing life stages are often out of sync.In the rush hour of life,for instance,plenty of space is needed to provide all the members of the family with rooms to retreat to and create space for working from home,which is becoming increasin
320、gly popular.But it is precisely this space that is often a financial and organizational burden in old age.Modern lifestyles require more flexibilitySwitching to smaller accommodations is often uneconomical and means leaving the home neighborhood one has grown accustomed to over the decades.Those who
321、 can somehow avoid this do not move,but instead accept the status quo.However,this has societal conse-quences:many of the living spaces suitable for small and patchwork families are not available to them and are often only affordable for people who are at the end of their professional lives a time w
322、hen the children have already grown up and left home and the home office will no longer be necessary in the foreseeable future.The family dwelling is then too large and empty.SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuALONG WITH THE SILVER SOCIETY,AN AWARENESS IS
323、GROWING THAT OUR EXPECTATIONS,NEEDS AND WISHES ARE LESS CONSTANT THAN GENERALLY ASSUMED.INSTEAD,THEY ARE SUBJECT TO CONTINUOUS CHANGE PROCESSES.iF DESIGN SILVER SOCIETYTRENDREPORT 2.0SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYExecutive summ
324、aryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practi
325、cesChallenges&solutionsAt an advanced age,the need to withdraw is more easily provided for but loneliness and the desire for new forms of living together grow.The concepts of“elastic dwellings”from the Viennese archi-tects Anna Popelka and Georg Poduschka offer a solution approach to this issue.Thes
326、e dwellings shrink or expand depending on the number of residents and activity requirements,and they adapt to suit the respective life stage.As a result,it becomes easier to par-tition spaces and possibly rent them out.Sense and,more impor-tantly,sensibility are also supported by new co-living conce
327、pts,in which ones own living space is shared with others.Providers of new serviced living offerings are disrupting the real estate market by intelligently connecting information technology and real estate eco-nomics and thus simplifying communication between tenants and property managers.In future,i
328、t will be possible to offer numerous additional services via online platforms:concierge services,retail deliveries,moving services and sharing offerings can be booked without any complications to suit ones life circumstances and per-sonal situation.(Richter 2020)Even entire municipal districts can p
329、romote new forms of living to-gether in a shared space.The municipal district development and living project The Fremtidens Slund in Copenhagen has opted for an integrative concept:This home for the elderly planned in the municipal district development,in contrast to the current norm,has permeable i
330、nterfaces to other elements such as the Generation Square.An open space which creates meeting places for multiple generations with multifunctional offerings and third places such as a library,spa areas and cafs.“Elastic”living promotes social attachmentsAs an active and publicly social link,the resi
331、dential district Fremtidens Slund is home to a very wide range of offerings for people of all age groups.The architectural structure of the project attempts to design the public space in such a way that offers users meaningful experiences in the form of urban activities,light,views,human interaction
332、 and nature.In addition,a wide range of encounters between users and gen erations is facilitated,with everything in harmony with the surroundings and the peacefulness and security of the building.SILVER SOCIETYHealthUrbanizationMobilityNeo-EcologyConnectivityBack to the MenuMEGATREND SILVER SOCIETYE
333、xecutive summaryHealthy ageingMultigraphiesClimate changeResilienceDESIGN TRENDS SILVER SOCIETYDigital health applications Best practicesDesign for multigraphies Best practicesDesign for social connectivity Best practicesCooperation between companies and silver agers Best practicesDesign for goodbyes Best practicesChallenges&solutionsAlong with flexible living,expectations in terms of the design o