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1、Healthcare2023The annual report on the most valuable and strongest Pharma,Medical Devices and Healthcare Services brandsJuly 2023Brand Finance Healthcare 2Contents.2023 All rights reserved.Brand Finance Plc.Foreword3David Haigh,Chairman,Brand FinanceRanking Analysis4Brand Finance Pharma 25 6Brand Fi
2、nance Medical Devices 25 15Brand Finance Healthcare Services 10 21Global Top Hospitals 27Brand Finance Launch Hospital Ranking28Methodology32Our Services39 About Brand Finance45Brand Finance Healthcare 3David Haigh Chairman,Brand FinanceForeword.Brand valuation helps companies understand the value o
3、f their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a str
4、ong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall busin
5、ess strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher
6、 sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attra
7、cted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across t
8、he world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to b
9、etter understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your brand.Ranking Analysis.Brand Finance Healthcare 5Pharma brands struggle in post-pandemic slowdown with widespread los
10、ses to brands value and strength.+Johnson&Johnson is both the worlds most valuable and strongest Pharma brand despite experiencing a drop in both brand value and strength+CSL and Novo Nordisk are the 1st and 2nd fastest growing brands with brand value growth over 30%+Big Pharma brands show appetite
11、for bolt-on acquisitions+GSK leads on Sustainability Perception Score,Johnson&Johnson has highest Sustainability Perceptions ValueBrand Finance Healthcare 6Pharma 25.Johnson&Johnson is both the worlds most valuable and strongest Pharma brand despite experiencing a drop in both brand value and streng
12、th Johnson&Johnson holds the title of the worlds most valuable and strongest pharmaceutical brand,with a valuation of USD12.8 billion.Johnson&Johnson has maintained its top-ranking position for brand value for the fifth consecutive year,despite a 5%brand value decrease.This decrease aligns with a br
13、oader industry trend that has impacted many of the largest pharmaceutical brands in 2023.Across the 25 Pharma brands included in this ranking there was an average 2%reduction in brand value year-on-year.Johnson&Johnsons overall slowdown in financial success and drop in its relevance are two key cont
14、ributing factors to this fall.In 2023,the Covid-19 pandemic appears to be receding,and pharmaceutical companies like Johnson&Johnson,whose brand values and recognition soared during the pandemic due to their vaccine production,are now facing a decline in revenues,projected forecasts,and brand equity
15、.Other Pharma brands,such as AstraZeneca(brand value stable at USD5.6 billion)and Pfizer(brand value down 2%to USD6.2 billion),who also rolled out successful Covid-19 vaccines were also heavily impacted.Additionally,there has been a significant drop in brand equity for many leading pharma brands,whi
16、ch has also played a major role in many of the falls in brand value.In line with a wider trend observed among major players in the pharmaceutical industry,Johnson&Johnson is planning a spinoff of its consumer health business.This strategic move aims to prioritise the more lucrative sectors of pharma
17、ceuticals and medical devices.Despite contributing a relatively small fraction to the brands overall revenue,Johnson&Johnsons consumer health brand still holds a considerable value,accounting for approximately 40%of the brands total value.Brand Finance Healthcare 7Pharma 25.Top 10 Most Valuable Phar
18、ma Brands 6+0%USD5.5 bn5 7-5%USD4.4 bn8 8+2%USD4.1 bn10 913USD3.9 bn+15%106USD3.9 bn-23%1-5%USD12.8 bn1 3-2%USD6.2 bn3 47USD5.8 bn+25%54USD5.6 bn-0%2-6%USD8.5 bn2 Brand Finance Plc 20231222100210Brand Finance Healthcare 8Top 10 Strongest Pharma Brands82.3-3.0 1AAA-278.6-9.3 3AA+176.7-7.3 43AA+75.5-4
19、.7 55AA+75.2-0.4 6AA+779.4-1.9 2AA+475.1+2.1 7AA+1573.7-4.1 8AA673.4-0.7 912AA72.7-2.9 108AABrand strength is crucial in the pharmaceutical industry,directly influencing public trust,investor confidence,and regulatory relationships.Large pharmaceutical companies rely on strong and valuable brands as
20、 a key component in driving value to stakeholders.In a competitive market,a strong brand allows these companies to differentiate themselves from competitors,while trusted brands establish credibility among healthcare professionals,patients,and other stakeholders,fostering loyalty and driving market
21、share and revenue growth.The strength of a brand also impacts pricing power,as brands with strong equity can often command higher prices.Moreover,a strong brand attracts top talent and potential business partnerships,enhancing the companys prospects.In addition to calculating brand value,Brand Finan
22、ce also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment,stakeholder equity,and business performance.Compliant with ISO 20671,Brand Finances assessment of stakeholder equity incorporates original market research data from over 100,000
23、 respondents in 38 countries and across 31 sectors.Brand Finance Plc 20232212121102Pharma 25.Brand Finance Healthcare 9As well as being the most valuable,Johnson&Johnson has emerged as the strongest pharma brand,surpassing last years leader,Pfizer,to claim the top spot.Despite this achievement,Johns
24、on&Johnson experienced a three-point drop in its Brand Strength Index(BSI),which now stands at 82.3 out of 100.Falling scores in reputation and governance metrics were the key drivers of this decline.Reputation fell from 8.8/10 in 2022 to 8.4/10 this year,while governance fell from 8.3/10 to 7.8/10.
25、The decrease in brand strength is one of the key contributors to Johnson&Johnsons falling brand value.It is worth noting that almost all brands in the ranking have seen a decline in their brand strength(22 brands out of 25).This is likely due to the temporary increase in BSI for many pharma brands d
26、uring the COVID-19 pandemic.The heightened emphasis on COVID-19 vaccines and other virus-related products brought a significant spotlight onto pharmaceutical companies involved in developing products related to the virus.Consequently,these companies garnered substantial visibility and recognition.Ho
27、wever,as the world gradually reverts to its pre-pandemic state,the attention of the mainstream media and public has shifted away from them,causing a subsequent drop in Brand Strength Index scores.The few brands that have managed to maintain a strong brand strength and remain resilient to the overall
28、 decline are likely to stand out moving forward in the short-to-mid-term.Brand Finance,which tracks and measures brand equity through its Global Brand Equity Monitor(GBEM),can provide valuable insights into improving brand strength.If you would like to learn more about your brands strength and how t
29、o enhance it,please dont hesitate to get in touch.It is no coincidence that amongst widespread falls in brand value across the industry,all the pharma brands that have seen an increase or stable brand strength rating in 2023 have also witnessed an increase in brand value.Businesses with a strong bra
30、nd are better equipped to handle crises and regulatory challenges,making them more resilient in our increasingly volatile world.Building and maintaining a positive brand reputation is vital for long-term success.Hugo HensleyValuations Director of Brand FinancePharma 25.Brand Finance Healthcare 1032%
31、31%25%15%8%7%2%2%0.4%0.2%-23%-21%-19%-8%-7%-6%-5%-5%-4%CSL and Novo Nordisk are the 1st and 2nd fastest growing brands with brand value growth over 30%Amid widespread falls in brand value in the pharma industry,CSL is the fastest growing brand,up 32%to USD1.3 billion.This is primarily due to CSLs im
32、munoglobulin portfolio experiencing robust growth,up 19%.This is driven by increased plasma supply and rising patient demand.Plasma collections also saw impressive growth,up 36%.This bodes well for CSLs ability to manufacture plasma products in the future,which will ultimately benefit patient care.I
33、n addition,CSL has made significant advancements in its product portfolio.In 2022 CSL launched HEMGENIX,the first gene therapy for haemophilia B,in the US,while it has also been recommended for approval in Europe.Another significant development for CSL was its acquisition of Vifor Pharma in August 2
34、022.This strategic move not only strengthens CSLs position but also contributes to a double-digit boost in its earnings per share.The acquisition has positioned CSL as a leader in an attractive portfolio focused on renal disease and diseases related to iron deficiency.This acquisition,the brands suc
35、cess in its immunoglobulin portfolio and the launch of HEMGENIX,position the brand to continue its impressive growth trajectory,which is already up 80%since 2020.Novo Nordisk(brand value up 31%to USD3.1 billion)follows just behind CSL as the second fastest growing brand.The brands forecasts have inc
36、reased in 2023,tied to the active promotion and the ramping up of its production of weight loss drugs,Wegovy and Ozempic.These had previously faced widespread shortages last year due to its increasing popularity.Wegovy,also used to treat diabetes,is a once daily injection that suppresses appetite.Te
37、sting has found strong connections with weight loss,and as consumer awareness increases,the Novo Nordisk brand is likely to benefit in coming years.Pharma 25.-39%Brand Value Change 2022-2023(%)Brand Finance Plc 2023Brand Finance Healthcare 11Sustainability Perception Values(SPV)64.40USD163.1 m 74.23
38、USD126.4 m 84.83USD123.6 m 9USD122.0 m4.35 10USD119.4 m4.98 14.20USD363.7 m 34.37USD183.8 m 4USD172.7 m4.41 5USD171.3 m4.52 24.60USD264.2 m Brand Finance Plc 2023Big Pharma brands show appetite for bolt-on acquisitions Mergers and acquisitions play a pivotal role in the pharmaceutical market.The imp
39、lications of mergers extend beyond financial considerations and have a direct impact on brand valuation,potentially enhancing or diluting a brands reputation and market presence.In 2022,notable mergers among the worlds largest pharmaceutical brands showcased a significant appetite for bolt-on acquis
40、itions.Amgen,allocated nearly USD30 billion in December 2022 to augment its presence in the rare diseases segment,gaining access to a range of Horizon drugs and the companys promising pipeline.Pfizer,leveraging its substantial financial gains from COVID-19 products,has actively pursued M&A opportuni
41、ties,executing the second and third-largest biopharma deals of 2022.With the acquisition of Biohavens CGRP franchise,Pfizer gained a foothold in the migraine market.Additionally,its purchase of Global Blood Therapeutics Oxbryta provided them entry into the sickle cell disease market.Notably,Pfizers
42、acquisition of Seagen for USD43 billion stands as the largest disclosed deal in the pharmaceutical industry during Q1 2023.Pharma 25.Brand Finance Healthcare 12In a similar vein,GSK experienced a decline in brand value after the spinoff of its consumer health division,with its value decreasing 21%fr
43、om USD4.5 billion to USD3.5 billion in 2023.There is now less revenue earned under the GSK name.What is yet to be seen is whether the loss of the more public facing consumer health unit will decrease the exposure and relevance of GSK or allow it to focus its brand attributes better for the less dive
44、rse business.Haleon,the independent consumer health brand that emerged from GSK,achieved a brand value of USD9.0 billion in 2023.Focusing solely on consumer health,Haleons brand portfolio includes notable names like Sensodyne,Voltaren,and Panadol,among others.The Haleon brand must now maintain the t
45、rust,reputation and brand strength that was brought to the product brands when under the GSK umbrella.Understanding the impact that an acquired brand may have on the overall brand value and strength of a business is crucial.Brand valuation plays a vital role in assessing the brand implications of M&
46、A activities,and Brand Finance can provide comprehensive analysis,tracking,and consultancy services,with a focus on return on investment optimisation.These services can help pharmaceutical companies to make more informed decisions regarding their strategic initiatives and effectively manage their br
47、and portfolio to maximize long-term value.Pharma 25.Brand Finance Healthcare 13GSK leads on Sustainability Perception Score,Johnson&Johnson has highest Sustainability Perceptions ValueAs part of its analysis,Brand Finance assesses the role that specific brand attributes play in driving overall brand
48、 value.Brand Finance assesses how sustainable specific brands are perceived to be,represented by a Sustainability Perceptions Score.The value that is linked to sustainability perceptions,the Sustainability Perceptions Value,is then calculated for each brand.Brand Finances research found that in comp
49、arison to some other industries,sustainability is not currently a significant driver of brand value in the Pharma industry.This provides an opportunity for Pharma brands to take leadership within this space through building a strong sustainability perception amongst stakeholders.British based brand
50、GSK(brand value down 21%to$3.5 billion)has the highest Sustainability Perception Score of any brand included in the Pharma 25 2023 ranking 4.98.As with most other large pharmaceutical brands,GSK has made commitments to achieve net-zero emissions.In GSKs case it plans to achieve this throughout its e
51、ntire value chain by 2045.Within the pharmaceutical industry,supply chains play a substantial role in overall environmental footprint.GSK has actively communicated that it is going beyond addressing its own emissions and is taking steps to ensure that its suppliers and distributors across the entire
52、 supply chain,which were previously responsible for 40%of the brands emissions,are also improving their sustainability practices.GSK has engaged extensively with stakeholders on this subject to incorporate their specific priorities into its ESG strategy and has communicated its progress clearly thro
53、ugh accurate and up to date reporting.Johnson&Johnson has the highest Sustainability Perceptions Value in the ranking at USD364 million.This was USD100 million more than the next largest sustainability perceptions value,Roche at USD264 million.Johnson&Johnsons position at the top of the Sustainabili
54、ty Perceptions Value table is not an assessment of its overall sustainability performance.It rather indicates how much brand value the brand has tied up in sustainability perception.Johnson&Johnson has a Sustainability Perception Score of 4.2,highlighting further room to improve the brands sustainab
55、ility perception amongst stakeholders.Pharma 25.Brand Finance Healthcare 14Pharma-Brand Value Ranking(USDm).Top 25 most valuable Pharma brands 1-252023 Rank2022 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110Johnson&JohnsonUnited States12,759-4
56、.6%13,379AAA-AAA220RocheSwitzerland8,466-5.6%8,964AA+AAA-330PfizerUnited States6,201-2.2%6,342AA+AAA472Merck&CoUnited States5,769+24.6%4,632AA+AA+541AstraZenecaUnited Kingdom5,595-0.2%5,607AA+AAA-651BayerGermany5,471+0.4%5,451AA+AAA-782Bristol Myers SquibbUnited States4,403-4.8%4,624AAAA+8102SanofiF
57、rance4,139+2.0%4,056AAAA9132LillyUnited States3,865+14.9%3,364AAAA+1061AbbVieUnited States3,863-23.4%5,042AAAA+11122SinopharmChina12111NovartisSwitzerland1391GSKUnited Kingdom14152Novo NordiskDenmark15141AmgenUnited States16182Guangzhou PharmaceuticalChina17170Gilead SciencesUnited States18161Takeda
58、Japan19190Merck KGaAGermany20212SPHChina21242CSLAustralia22201BiogenUnited States23221TevaISRAEL24231Astellas PharmaJapan25250Yunnan BaiyaoChinaBrand Finance Healthcare 15Medical Devices brands embrace AI innovation and partnerships.+Medtronic is the most valuable Medical Devices brand,valued at USD
59、8.1 billion+Siemens Healthineers is the fastest-growing Medical Devices brand,up 28%+Philips is the strongest Medical Devices brand,earning AA ratingBrand Finance Healthcare 16Medtronic is the most valuable Medical Devices brand,valued at USD8.1 billionUnited States based brand,Medtronic,is the worl
60、ds most valuable Medical Devices brand for the 3rd consecutive year,despite a slight brand value decrease to USD8.1 billion.The companys diverse portfolio includes a range of products and services designed to enhance patient outcomes,such as implantable devices,diagnostic tools,and digital health so
61、lutions.Medtronic had a successful financial year,driven by a recovery in procedure volume and the introduction of innovative products.However,the brands overall value growth was somewhat hampered by challenges in the supply chain in China,persistent inflation pressures,and currency fluctuations.To
62、mitigate the impact of these macro factors,the company implemented cost reduction measures throughout its operations while simultaneously improving capital allocation and portfolio management processes to ensure sustainable long-term growth.Medical Devices 25.Brand Finance Healthcare 17Medical Devic
63、es 25.Top 10 Most Valuable Medical Devices Brands 6+0%USD3.6 bn5 7-7%USD3.5 bn4 8+2%USD2.5 bn7 910USD2.1 bn+5%1014USD1.8 bn+17%1-3%USD8.1 bn1 3-8%USD5.1 bn3 46USD4.2 bn+28%5 USD3.9 bn-2+3%USD7.3 bn2In an exciting development,Medtronic announced a strategic collaboration with NVIDIA(brand value of US
64、D16.3 billion),a leading technology company,aimed at accelerating the use of artificial intelligence to support innovation in healthcare.Through this collaboration,Medtronic plans to integrate NVIDIA technology into its endoscopy device,paving the way for the development of artificial intelligence-b
65、ased solutions that can greatly enhance patient care and improve overall outcomes in the healthcare system.It will be interesting to track the impact of the collaboration on both Medtronics brand strength and value in the coming years.For example,Brand Finances Global Brand Equity Monitor(GBEM)may b
66、e able to reveal if this collaboration,and others like it,have enhanced Medtronics perception as an innovative and forward-thinking organisation in the future.Moreover,it may increase NVIDIAs social perceptions.In any case,the collaboration may attract the attention of more healthcare professionals,
67、investors,and patients alike and be the start of a wider collaboration between AI and the healthcare industry.Brand Finance Plc 20231112200230Brand Finance Healthcare 18Siemens Healthineers is the fastest-growing Medical Devices brand,up 28%Siemens Healthineers(brand value up 28%to USD4.2 billion)su
68、stained a solid growth trajectory to become the fastest growing Medical Devices brand in 2023.This is primarily caused by a seven point increase in Brand Strength Index score from 61/100 to 68/100 and AA-rating.Siemens Healthineers growth demonstrates the success at the end of the first year of its“
69、New Ambition”strategy.This looks to better address fighting the most threatening diseases,enabling efficient operations and expanding access to care,through a stream of breakthrough innovations and accelerated growth.This growth phase will look to further digitalise Siemens Healthineers offerings an
70、d use artificial intelligence.The brands impressive growth in 2023 highlights the apparent success of this new strategy and paves the way for continued success and value return to stakeholders.28%19%17%17%9%5%5%5%3%2%-25%-23%-20%-14%-11%-8%-7%-7%-5%-3%Brand Value Change 2022-2023(%)Brand Finance Plc
71、 2023Medical Devices 25.Brand Finance Healthcare 19Top 10 Strongest Medical Devices Brands73.3-1AA 67.7-6.3 3AA-167.6-1.6 44AA-67.6-3.8 52AA-65.5+1.1 6AA-1268.2+7.4 2AA-2065.5-2.6 7AA-565.5-2.3 8AA-664.9+3.7 919AA-64.9+0.3 1011AA-In times of crisis,a strong brand becomes a lifeline for affected busi
72、nesses.In the medical Devices category,a robust brand like Philips acts as a shield,instilling trust,credibility,and reassurance among stakeholders,from healthcare professionals to patients and investors.It provides a solid foundation for navigating uncertainties,ensuring that companies can swiftly
73、adapt,communicate effectively,and retain customer loyalty.Hugo Hensley Valuation Director,Brand FinancePhilips is the strongest Medical Devices brand,earning AA ratingPhilips(brand value of USD3.9 billion)is the strongest medical devices brand with a Brand Strength Index score of 73.29 out of 100 an
74、d AA rating.The global healthcare technology company had issues in 2021,in which it had to recall certain Respironics sleep therapy devices and ventilators,which may have had some impact on the Philips brand equity among stakeholders.However,the fact that it is the strongest medicals device brand in
75、 2023 highlights a positive recovery and the overall resilience of the brand.Brand Finances research showed that Philips benefits from having the highest familiarity score in the Medical Devices ranking-8.8 out of 10.Phillips well-known consumer tech arm(which has a brand vale of USD4.5 billion and
76、is excluded from its Medical Devices value)has likely helped build the high levels of familiarity for its medical devices brand and mitigate some of the wider implication of this recall on its brand strength.Philips has also subsequently engaged in a thorough test and research program in order to be
77、tter understand potential risks so as to avoid them in the future.Brand Finance Plc 20232112231012Medical Devices 25.Brand Finance Healthcare 20Medical Devices-Brand Value Ranking(USDm).Top 25 most valuable Medical Devices brands 1-252023 Rank2022 RankBrandCountry2023 Brand ValueBrand Value Change20
78、22 Brand Value2023 Brand Rating2022 Brand Rating110MedtronicUnited States$8,103-3.4%$8,387AA-A+220FreseniusGermany$7,277+3.2%$7,052A-A-330AbbottUnited States$5,068-7.7%$5,491AA-AA462Siemens HealthineersGermany$4,202+27.6%$3,294AA-A+5-3PhilipsNetherlands$3,915-AA-651StrykerUnited States$3,650+0.1%$3,
79、647AA-AA-741BDUnited States$3,512-7.3%$3,788AA-AA-871Boston ScientificUnited States$2,529+2.5%$2,468AA-AA-9102IlluminaUnited States$2,059+5.3%$1,955AA-AA10142BaxterUnited States$1,799+17.2%$1,535A+A+1181alignUnited States12132Quest DiagnosticsUnited States13111TerumoJapan14121Smith&NephewUnited King
80、dom1591Zimmer BiometUnited States16172Unity Lab ServiceUnited States17151AlconUnited States18180ResMedUnited States19190sonovaSwitzerland20161HologicUnited States21232Applied BiosystemsUnited States22201ColoplastDenmark23221EDWARDS LIFEUnited States24240CoopersUnited States25211Dentsply SironaUnited
81、 StatesBrand Finance Healthcare 21UnitedHealth Group dominates Healthcare Services sector with subsidiaries claiming most valuable,fastest growing and strongest brand titles.+UnitedHealth Group owns the most valuable and fastest growing Healthcare services brands,UnitedHealthcare and Optum +Optum is
82、 the fastest-growing Medical Devices brand,up 27%+UnitedHealthcare is the strongest Healthcare Services brand,earning AA+ratingBrand Finance Healthcare 22Healthcare Services 10.UnitedHealth Group owns the most valuable and fastest growing Healthcare services brands,UnitedHealthcare and Optum UnitedH
83、ealth Group is the parent company of both the first and second most valuable Healthcare Services brands,UnitedHealthcare(brand value up 13%to USD37.5 billion)and Optum(brand value up 27%to USD20.1 billion).UnitedHealthcare is also the strongest brand,while Optum is the fastest growing brand in this
84、years Healthcare Services 10 ranking.UnitedHealthcare also claims the highest brand value in the entire Healthcare 2023 report,which also encompasses the Pharma 25 and Medical Devices 25 rankings.UnitedHealthcare saw a 13%year-on-year revenues increase in 2022,reflecting an increase in its capacity.
85、People served domestically by UnitedHealthcare increased by 1.2 million over the last year,mostly driven by the brands community-based and senior offerings.This growth further solidified UnitedHealthcares leadership in the market(it has topped the ranking for eight consecutive years),while it contin
86、ues to look to further expand both its capacity and offerings in the coming years.Brand Finance Healthcare 23Healthcare Services 10.Top 10 Most Valuable Healthcare Services Brands 6+3%USD7.7 bn5 7+13%USD7.0 bn7 8+20%USD6.9 bn8 9USD5.8 bn+26%10USD5.5 bn+20%1+13%USD37.1 bn1 3+7%USD19.9 bn2 44USD16.5 b
87、n+17%56USD8.7 bn+23%2+27%USD20.1 bn3 Brand Finance Plc 20231003301022Brand Finance Healthcare 24In October 2022,Optum combined with Change Healthcare,contributing to Optums impressive growth.This merger comes as the brand looks to become more intelligent,and adaptable.This combination aims to integr
88、ate and simplify the two brands clinical,administrative,and payment processes,ensuring a cohesive and efficient healthcare experience for stakeholders.Optums improving Brand Strength Index(BSI)score of 66.10 out of 100(up from 65.85 in 2022),is perhaps partly a result of this recent merger.This BSI
89、increase is also partly responsible for the brands increase in brand value.Throughout the past year,Brand Finance research can reveal that both Optums consideration and reputation amongst consumers have gone up,thereby,helping boost brand value.Of the Top 20 companies in the US by revenue,eight oper
90、ate in the healthcare industry the size and complexity of the ecosystem creates a competitive environment that harbours some of the worlds most valuable brands.Understanding how brand strength influences all stakeholders patients to doctors,hospitals to wholesalers,insurers to investors is essential
91、 to driving continued growth and profitability in the sector.Hugo Hensley Valuation Director,Brand FinanceBrand Value Change 2022-2023(%)27%26%23%20%13%13%7%3%17%20%Brand Finance Plc 2023Healthcare Services 10.Brand Finance Healthcare 25Top 10 Strongest Healthcare Services Brands76.7-0.7 1AA+170.8+2
92、.5 3AA466.1-1.0 45AA-66.1+0.3 56AA-65.3-3.1 6AA-370.9+0.3 2AA261.6-1.3 7A+860.7+2.5 8A+60.4+4.4 9 A+57.1+1.0 1010AUnitedHealthcare is the strongest Healthcare Services brand,earning AA+ratingAs well as being the most valuable Healthcare Services brand,UnitedHealthcare is also the strongest with a Br
93、and Strength Index score of 76.7 out of 100 and AA+rating.After achieving favourable financial results in 2023,the brand has shifted its attention towards fostering balanced growth throughout the organisation.This includes enhancing support for consumers and care providers while also making strategi
94、c investments to simplify,increase accessibility,and improve affordability of high-quality care for all.UnitedHealthcare has also actively communicated its investment in communities to its stakeholders,likely further enhancing its brand equity.For example,in January 2023,the brand invested USD10 mil
95、lion in a new fund,Invest Appalachia,to address social needs and advance economic equity,in the Appalachia region.Brand Finance Plc 20231233002220Healthcare Services 10.Brand Finance Healthcare 26Healthcare Services-Brand Value Ranking(USDm).Top 10 most valuable Healthcare Services brands 1-102023 R
96、ank2022 RankBrandCountry2023 Brand ValueBrand Value Change2022 Brand Value2023 Brand Rating2022 Brand Rating110UnitedHealthcareUnited States$37,094+12.6%$32,946AA+AA+232OptumUnited States$20,127+26.8%$15,873AA-AA-321AnthemUnited States$19,883+6.8%$18,611AA-AA-440HumanaUnited States$16,497+17.3%$14,0
97、65AAAA562AetnaUnited States$8,707+23.4%$7,057AAAA-651CignaUnited States$7,731+2.6%$7,537AA-AA-770EvernorthUnited States$7,029+12.7%$6,234A+A+880McKessonUnited States$6,853+19.6%$5,729AA9-3Cardinal HealthUnited States$5,767+26.3%$4,566A+A10-3Centene CorporationUnited States$5,545+19.8%$4,629A+AGlobal
98、 Top Hospitals.Brand Finance Healthcare 28Brand Finance Launch Hospital Ranking.In 2023 Brand Finance ranked the worlds strongest hospital brands for the first time.The study was based on a unique market research study among healthcare professionals,and assessed Academic Medical Centre(AMC)hospitals
99、 for familiarity,reputation,and a range of brand attributes covering the patient treatment,medical research and medical training aspects of each.The study incorporates all the factors that reflect the development of an AMC brand,the perceptions of key stakeholders,and the benefits that a strong bran
100、d brings to the organization.Mayo Clinic Health System of the United States is the strongest brand in the Brand Finance AMC 100 2023 report,with a Brand Strength Index(BSI)score of 85.1 out of 100.The top of the ranking is dominated by Academic Medical Centres from the USA,which accounts for six of
101、the top ten AMCs.Hugo HensleyValuation Director,Brand FinanceTop 10 Strongest AMC Hospitals Brand Finance Plc 2023 6 7 8 9 10 1 3 4 5 277.777.677.177.076.885.179.879.179.080.4Brand Finance Healthcare 29Building a strong brand is a unique challenge for Academic Medical Centres,because the structure o
102、f an AMC offering patient treatment,medical research,and education means that a wide range of stakeholders need to be considered.A strong brand is essential to developing a sustainable and successful organization through assuring patients and families;attracting exceptional doctors,top students appl
103、ications,and prominent research staff;enabling proud employees,and preferable research publication;garnering support from donors and respect from regulators,governments,and insurers;and to develop a strong network of partners around the world.Among the worlds top AMCs,the stakeholder audience expand
104、s beyond the local area as influence reaches around the world although many patients may still be local,the research and procedures developed will be relevant globally,and top medical staff will travel and study to bring the reputation and brand to wider audiences.AMCs in Top 100 by Country Brand Fi
105、nance 2023 EuropeUnited KingdomFranceNetherlandsDenamarkFinlandSpainNorwayAustriaSwedenSwitzerlandGermanyNorth AmericaUSACanadaMexicoSouth AmericaColombiaBrazilSouth AsiaIndiaBangladeshAustraliaChinaJapanIndonesiaAsia PacificSouth KoreaMENASaudi ArabiaQatarEgyptMoroccoBahrainUAESingaporeAfricaSouth
106、AfricaIsraelArgentinaBrand Finance Launch Hospital Ranking.Brand Finance Healthcare 30The worlds most comprehensive research on perceptions of Academic Medical Centres40+Countries2,500 Healthcare professionals Covering Health Care Professionals(HCP)perceptions of AMCs500+AMCs 30+Metrics covered Rese
107、arched Markets Brand Finance 2023 The objective of the study is to create a way to holistically understand what makes the worlds top academic medical centres leaders in their field.It was designed through intensive collaboration with stakeholders of AMCs around the world,and a one-of-a-kind market r
108、esearch study to understand the real perceptions of healthcare professionals globally.Brand Finance Launch Hospital Ranking.Brand Finance Healthcare 31Global Rank 53Global Rank 1Global Rank 5Global Rank 21Global Rank 4Global Rank 8EuropeAsia AfricaMiddle East Global Rank Global Rank 20North&South Am
109、ericaTop AMC Hospital per Region Brand Finance Plc 2023The results allow transparent and detailed understanding of how each AMC is perceived to be performing across a range of critical metrics,with insights that can be actionable and enable clear targets for growth.If you want to help build a strong
110、er brand,or if you want to better understand how to communicate or gain recognition of achievements of your brand,please contact the Brand Finance team anytime.I look forward to the conversation and helping to build a more successful future for your brand.Read the full report here:https:/ Finance La
111、unch Hospital Ranking.Methodology.Brand Finance Healthcare 33Enterprise ValueBranded Business ValueBrand ContributionDefinitions.MetaFacebookFacebookFacebookBrand Value+Enterprise Value The value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-brande
112、d architecture,the enterprise value is the same as branded business value.+Branded Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business val
113、uation as part of any brand valuation.We evaluate the full brand value chain in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand Contribution The overall uplift in shareholder value that the business derives from owning the brand rather
114、than operating a generic brand.The brand values contained in our league tables are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimise performance.+Br
115、and Value The value of the trade mark and associated marketing IP within the branded business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,sym
116、bols,logos,and designs,intended to identify goods,services or entities,creating distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance Healthcare 34Brand Valuation Methodology.1324Definition of BrandBrand is defined as a bundle
117、of trademarks and associated IP which can be used to take advantage of the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand ValueBrand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control the
118、se earnings by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that
119、are different to one another.The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less ever
120、y sector in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their e
121、ffects on demand from our database of market research on over 3000 brands in over 30 markets.DisclaimerBrand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain a
122、ssumptions that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the repo
123、rt are not to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.We review what brands already pay in royalty agreements.This is augmented by an analysis o
124、f how brands impact profitability in the sector versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue)The BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the roy
125、alty range in a sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“I
126、nputs”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score
127、 out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.We determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question and f
128、orecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the bra
129、nd value.Brand ImpactBrand Impact Brand StrengthBrand StrengthForecast Brand Value CalculationBrand Finance Healthcare 35Brand StrengthAnalytical rigour and transparency are at the heart of our approach to brand measurement at Brand Finance.Therefore,in order to adequately understand the strength of
130、 brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer behaviour.To manage the Brand Value Chain process effectively we create and use the“Brand Streng
131、th Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Strength IndexWidely recognised factors deployed by marketers to create brand loyalty and market share.Perception
132、s of the brand among different stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Stakeholder EquityBusiness PerformanceMarketing InvestmentBrand Strength.132Although we fol
133、low a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from an index designed for a telecommunications brand.An i
134、ndex for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighted according to their perceived importance in driving
135、the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.Attribute Selection and WeightingBrands ability to influenc
136、e purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,000 people from the general public on their perceptions of over
137、 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example in marketing,R&D,innovation expenditure,that can a better guid
138、e to future performance than surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behaviour for example net additions,customer churn and market share
139、,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative strength.Data CollectionIn order to convert raw data in to sc
140、ores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Brand Strength Index(BSI)score out
141、of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future success.Benchmarking and Final Scor
142、ingBrand Finance Healthcare 36Global Brand Equity Monitor.Original market research in 38 countries and across 31 sectors with over 150,000 consumers rating over 5,000 brands.Brand KPIs and Diagnostics1.Brand Funnel2.Brand Usage3.Quality4.Reputation5.Loyalty6.Closeness9.Brand Imagery7.Recommendation(
143、NPS)10.Advertising Awareness8.Word of Mouth11.Brand MomentumAwarenessHave heard of your brandFamiliarityKnow something about your brandConsiderationWould consider buying/using your brandApparelAutomobilesLuxury AutomobilesBanksCosmetics&Personal CareFoodInsuranceOil&GasRestaurantsRetail&E-CommerceTe
144、lecomsUtilitiesAirlinesLuxury ApparelAppliancesBeersLuxury CosmeticsGeneral RetailHealthcare ServicesHotelsHousehold ProductsLogisticsMediaPharmaReal EstateSoft DrinksSpirits&WineTechnologyTyresTier 1Tier 2Brand Finance Healthcare 37Highlights from the Global Brand Equity Monitor.Brand Finances prop
145、rietary market research provides a robust assessment of brand health on key equity measures,allowing comparison both within and across product and service categories.Benchmarking against brands outside your sector is especially helpful in assessing the real strength of brand not just the best of a b
146、ad bunch in a category where brands are generally weaker.What makes a brand great?Amazon is undoubtedly one of the worlds strongest brands,one of just a handful achieving the highest AAA+rating.It has an extremely strong brand funnel,with near-universal familiarity,and consideration,and while its re
147、putation score is not best-in-class,it is stronger than many of its critics might think.Every strong brand has its own winning formula,and our research highlights Amazons particular advantages.Top of that list is the outstanding value which shoppers believe Amazon delivers.Amazon ranks on this measu
148、re in big markets such as Brazil,USA,UK,and is#1 among retailers in many more.Value has always been a big driver of consumer behaviour,but Amazon also delivers a slick shopping experience(“excellent website/apps”),and this powerful combination is irresistible for many consumers,even those who questi
149、on Amazons values and broader corporate reputation.Does brand purpose deliver?Argument rages among CMOs and marketing gurus over this issue.The jury is out our data suggests that being seen to“care about the wider community”does correlate somewhat with higher Consideration levels,and is an asset par
150、ticularly for local favourites such as Jio(India)or Bunnings(Australia).But brands like McDonalds and Nike(as well as Amazon)are liked and desired despite somewhat moderate reputations on sustainability and values.Whos the coolest cat?In categories like apparel,tech and automotive,sustainability can
151、 make you cool,but its not the only way.Porsche wins relatively few plaudits for sustainability,but its bercoolness is very apparent.Great value for moneyExcellent website/apps 55 11 81 61Selected Rankings for Amazon All Non-Luxury Brands Brand Finance Plc 202343%Care about the wider community(Rank#
152、1)88%Consideration Conversion 8%Care about the wider community(Rank#86)92%Consideration Conversion Brand Finance Healthcare 38Highlights from the Global Brand Equity Monitor.Similarly in the apparel category(especially footwear),the correlation between coolness and sustainability is not especially h
153、igh.Meanwhile in France,the epitome of chic,the 2nd-highest highest scorer among non-luxury brands is.Burger King.Get your brand talked-aboutCool brands get talked about,and word-of-mouth(WOM)is another key asset some brands possess.It has proven impact on brand growth,hence WOMs inclusion in our Br
154、and Strength Index model.In an absolute sense,big brands get talked about a lot more than small ones their sheer mass presence and relevance ensures that.But deeper analysis reveals a number of challenger brands who look set to profit from above-expectation WOM levels and positive consumer sentiment
155、.Keep an eye on Tim Hortons in Spain,Peros Garment Factory(Canada),SAIC in,yes,the USA and iinet in Singapore.1st2nd3rd Top-ranked brands for being“Cool”(Among Category Users)Brand Finance Plc 2023Our Services.Brand Finance Healthcare 40Consulting Services.Brand ValuationMake your brands business ca
156、se Brand valuations are used for a variety of purposes,including tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.Brand StrategyMake branding decisions with your eyes wide open Onc
157、e you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.Make branding decisions using hard dataBrand ResearchWhat gets measured Brand evaluations are essential for understanding the strength
158、 of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.+Brand Audits+Primary Research+Syndicated Studies+Brand Scor
159、ecards+Brand Drivers&Conjoint Analysis+Soft Power+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor Reporting+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship Strategy+Are we
160、 building our brands strength effectively?+How do I track and develop my brand equity?+How strong are my competitors brands?+Are there any holes in my existing brand tracker?+What do different stakeholders think of my brand?+How much is my brand worth?+How much should I invest in marketing?+How much
161、 damage does brand misuse cause?+Am I tax compliant with the latest transfer pricing?+How do I unlock value in a brand acquisition?+Which brand positioning do customers value most?+What are our best brand extension opportunities in other categories and markets?+Am I licensing my brand effectively?+H
162、ave I fully optimised my brand portfolio?+Am I carrying dead weight?+Should I transfer my brand immediately?+Is a Masterbrand strategy the right choice for my business?Brand Finance Healthcare 41Brand Evaluation Services.How are brands perceived in my category?Brand Finance tracks brand fame and per
163、ceptions across over 38 markets in 31 consumer categories.Clear,insightful signals of brand performance,with data mining options for those who want to dig deeper all at an accessible price.What if I need more depth or coverage of a more specialised sector?Our bespoke brand scorecards help with marke
164、t planning and can be designed to track multiple brands over time,against competitors,between market segments and against budgets.Our 30-country database of brand KPIs enables us to benchmark performance appropriately.Do I have the right brand architecture or strategy in place?Research is conducted
165、in addition to strategic analysis to provide a robust understanding of the current positioning.The effectiveness of alternative architectures is tested through drivers analysis,to determine which option(s)will stimulate the most favourable customer behaviour and financial results.How can I improve r
166、eturn on marketing investment?Using sophisticated analytics,we have a proven track record of developing comprehensive brand scorecard and brand investment frameworks to improve return on marketing investment.What about the social dimension?Does my brand get talked about?Social interactions have a pr
167、oven commercial impact on brands.We measure actual brand conversation and advocacy,both real-world word of mouth and online buzz and sentiment,by combining traditional survey measures with best-in-class social listening.With strategic planning and creative thinking,we develop communications plans to
168、 create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geogr
169、aphic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Limited is a member of the Brand Finance Plc GroupResearch,Strategy&Measurement Brand&Communications StrategyCampaign PlanningMarket Research&InsightsMedia AnalysisPublic Relations&Communic
170、ationsMedia RelationsPress Trips&EventsStrategic Partnerships&Influencer OutreachSocial Media ManagementMarketing&EventsPromotional EventsConference ManagementNative AdvertisingRetail MarketingContent CreationBespoke Publications,Blogs&NewslettersPress ReleasesMarketing Collateral DesignSocial Media
171、 ContentStrategic Communications Crisis CommunicationsBrand Positioning&ReputationGeographic BrandingCorporate Social Responsibility(CSR)Brand Finance Healthcare 43Brand Finance Network.For further information on our services and valuation experience,please contact your local representative:Market C
172、ontactEmailAfricaJeremy SAsia PacificAlex HAustraliaMark CBrazilEduardo CCanadaAlexandre St-AChina Scott CEast Africa Walter SFranceBertrand C Germany/Austria/SwitzerlandUlf-Brun DIndiaAjimon FIrelandDeclan AItalyMassimo PMexicoLaurence NMiddle EastAndrew CNigeriaTunde OPolandKonrad JPortugalPilar A
173、lonso URomaniaMihai BSouth AmericaPilar Alonso USpainPilar Alonso USri LankaAliakber ASwedenAnna BTurkeyMuhterem IUnited KingdomAnnie BUSALaurence NBrand Finance Healthcare 44Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and fo
174、ster a professional environment for knowledge-sharing and networking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation a
175、nd strategy practitioners with the necessary skills and tools,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical b
176、rand values,providing easy access to all Brand Finance rankings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across cou
177、ntries,sectors,and global rankings+Purchase and instantly unlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand
178、 Dialogue has over 25 years of experience in delivering campaigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages com
179、munications activities across Brand Finance Groups companies and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results
180、 in tangible benefits for your business.BBrand Finance Healthcare 45About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For m
181、ore than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 repor
182、ts annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm r
183、egulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our me
184、thodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighManaging DFor all other enquiries:+44 207 389 For media enq
185、uiries,please contact:Michael JosemAssociate Communications DA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing brand value to drive performance and offers a c
186、ost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUContact us.The Worlds Leading Brand Valuation ConsultancyT:+44(0)20 7389 9400E: