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1、29 Key Considerations for Adopting an Omnichannel StrategyIntroduction312Key considerationsMeet our expertsSolutionsWhat is omnichannel?PredictionsConclusionWhy omnichannel?Who is omnichannel for?Table of contents3In the evolving world of commerce,decision makers have to keep an ear to th
2、e ground and an eye on the horizon.Whether youre a CEO,business owner,ecommerce manager,marketing professional,or systems integrator,you have to solve the problems of today while preparing for whatever the future holds.The beauty of this industry is in the amount of untapped growth potential availab
3、le to most companies.With ingenuity and intelligence,you can blaze a trail that works for your brand.Youve likely heard the term“omnichannel”get thrown around quite a bit,and its hard to nail down.Its not just a buzzword,and its not just a fancy term for multichannel;many people struggle to define i
4、t because its all about flexibility and synergy.Omnichannel is a means to an endthe goal is to unlock greater opportunity while streamlining your operations.An omnichannel strategy should be uniquely tailored to your business,so think of this guide as a weekend retreat in the woods,where you reflect
5、 on your business and come away with new ideas.We gathered a panel of advisors to help you ask the right questions as you consider an omnichannel approach.Our hope is that you use these insights as valuable building blocks to plan and execute your omnichannel strategy.Introduction4Tellef Lundevall i
6、s the CEO of Accelerated Digital Media(ADM),a digital marketing firm that specializes in performance marketing,attribution modeling,and web analytics.Prior to ADM,Tellef worked at Google on the Accelerated Growth Team,supporting the fastest-growing ad accounts in North America.Tellef LundevallCEO of
7、 Accelerated Digital MediaDonny Nordman is a Senior GTM Specialist at Amazon,responsible for synthesizing customer needs to drive adoption and usage of products and features across the Amazon AdTech stack.Previously,Donny was the Group Media Director at Rise Interactive.Donny NordmannSenior GTM Spec
8、ialist at AmazonMeet the expertsLuke Yamnitz heads up Fintech and Point of Sale Partnerships at Avalara,a leading provider of tax compliance automation for businesses of all sizes.Luke uses his background in advertising strategy and global partnerships experience in the SaaS order management space t
9、o build synergistic partner networks that help brands and retailers succeed in all areas of commerce and compliance.Luke YamnitzSenior Manager of Fintech and Point of Sale Partnerships at Avalara5Brian Roizen is the Cofounder and Chief Architect of Feedonomics,a product feed management platform that
10、 helps merchants optimize and list their product catalogs on hundreds of shopping channels.He has been featured on numerous podcasts and webinars,and regularly contributes to Search Engine Land and other industry-leading publications.Brian RoizenCofounder and Chief Architect at FeedonomicsMeet the e
11、xpertsMina Salami is the Associate Director of Strategic Partnerships at Rise Interactive,a performance marketing agency specializing in digital media,analytics,and CX.Mina has a decade of experience driving marketing strategies for accounts in a variety of verticals and strives to bring the latest
12、innovation to clients through partnerships.Mina SalamiAssociate Director,Strategic Partnerships at Rise InteractiveSharon Gee is the Vice President of Revenue Growth and the GM of Omnichannel at BigCommerce,a leading ecommerce platform built to help merchants grow their business online.With more tha
13、n 10 years of experience in digital marketing,commerce strategy,digital transformation,and back office operations,Sharon is a recognized thought leader in the omnichannel space.Sharon GeeVice President of Revenue Growth and GM of Omnichannel at BigCommerce6Natalie Scherer is the Senior Vice Presiden
14、t of Marketing at Rise Interactive,a performance marketing agency specializing in digital media,analytics,and CX.Prior to this,Natalie was an account director at Rise,driving client strategy for ecommerce and lead generation brands across verticals in both B2B and B2C marketing.Natalie SchererSenior
15、 Vice President,Marketing at Rise InteractiveLiz Downing is the Senior Manager of Seller Partnerships and Events at Teikametrics,the creators of a marketplace optimization platform that automates ad management for Amazon and Walmart.Liz is an active board member for The Ecom Cooperative and is also
16、part of the advisory council for the Prosper Show,both of which provide educational resources to Amazon sellers and ecommerce businesses.Liz DowningSenior Manager of Seller Partnerships&Events at TeikametricsMeet the expertsKirstin Johnson is a Performance Marketing Manager for a global denim compan
17、y,and has a passion for the creative,analytical,and human elements of marketing.Previously,Kirstin was the Senior Manager of the Marketplaces team at New Engen,a digital marketing agency that uses data-driven approaches to help brands grow.Kirstin JohnsonPerformance Marketing Manager7Omnichannel is
18、no longer a nice-to-have strategy for brands and retailersits becoming a requirement for ecommerce success.Other than being one of the trendiest topics for marketing and ecommerce professionals to expound upon,omnichannel is also a powerful model that,when implemented correctly,sets brands apart fro
19、m the rest.“Omnichannel,holistically,has to do with,How do you sell more,wherever your shoppers are?That means online to offline,third-party channels,wholesale,marketplace,social commerce,ads driving to D2C,in-store,pop-up shopit means wherever you hold inventory,wherever you sell,and however you fu
20、lfill.How do you sell more everywhere in a consistent experience for the shopper?”“Omnichannel is not just a part of the buyer journey;it is the all-encompassing sphere of everywhere consumers directly or indirectly encounter the brand experience.The majority of focus is traditionally given to front
21、-end touchpoints,especially storefront experiences.But omni means all.When you just think about front-end omnichannelwhere the consumer can buy your productyoure really describing multichannel.Or if were only talking about back-endhow the consumer receives the productit would really just be multicha
22、nnel for fulfillment.Omnichannel is multi-frontend selling channels multiplied by multi-backend fulfillment channels.”Although an omnichannel strategy involves selling products on multiple channels,this model puts more emphasis on integrating your systems to create a seamless brand experience across
23、 every touchpoint.How is omnichannel different from multichannel?What is omnichannel?Sharon GeeBigCommerceMany companies still view their online and offline business separately,but an omnichannel approach bridges that gap by synching data between channels.It allows merchants to streamline their oper
24、ations before,during,and after a purchase,and personalize each customers journey.Luke Yamnitz AvalaraSocial Media(Facebook)Social Media(Pinterest)Marketplace(Amazon)Marketplace(Walmart)Shopping Ads(Google)Online StoreEmailPhysical StoreBusinessBusinessSocial Media(Facebook)Social Media(Pinterest)Mar
25、ketplace(Amazon)Marketplace(Walmart)Shopping Ads(Google)Online Store8Omnichannel retailMultichannel retailWhat is omnichannel?9The reasons for choosing an omnichannel model vary based on a business strengths,weaknesses,existing infrastructure,and customer behavior.For example,one company might have
26、vast amounts of customer data,but struggle to manage ecommerce data and list products on new shopping channels.Another company might have plenty of product data,but no idea how to market effectively or improve the customer experience.The right omnichannel model looks different in each scenario,but b
27、oth companies can benefit from a well-executed strategy.Generally,omnichannel empowers a company to reach new customers,strengthen the customer-brand relationship,and become more efficient.Consumers have steadily become more comfortable researching and shopping online first.According to a Klarna stu
28、dy of 15,000 customers,almost 90%of them used multiple channels to search and spend.1 At this point,youre probably not surprised by that numberin fact,you may share our disbelief that theres still an elusive 10%of respondents suspended in a single-channel time capsule.Lets focus back on those multic
29、hannel shoppers.Theyre engaged,theyre savvy,and theyre developing new habits and favorite shopping destinations.A report from Mirakl highlighted that 57%of consumers said they shopped a lotor exclusivelyon marketplaces in 2021,even with the reopening of physical stores.2 That exclusivity means that
30、businesses can benefit greatly from listing products on third-party marketplaces like Walmart,Amazon,Target Plus,and others.Why do businesses choose omnichannel?Reaching new customersof customers used multiple channels to search and spend90%of consumers said they shopped a lot or exclusively on mark
31、etplaces in 202157%1.2021 Owning Omnichannel Report.(2021,May 6).Klarna.https:/ 2022 Enterprise Marketplace Index.(n.d.).Mirakl.Retrieved July 27,2022,from https:/mirakl-1749772.hs- best possible scenario is youre exposed to a brand new audience But you have to do it right.You need to ensure your pr
32、oduct photography is awesome,you need to leverage a marketplaces advertising options,you need to ensure your listings are optimized for that marketplace in order to be successful.Its also a little bit of security.Dont put all of your eggs in one basket.”Liz DowningTeikametricsWhy do businesses choos
33、e omnichannel?10Finding ways to increase convenience and engagement helps customers form a positive relationship with your brand,increasing the likelihood they become repeat shoppers.Whether youre helping consumers find your products in more places,thanking or incentivizing them so they purchase fro
34、m you again,or making it easier to get quality customer service,an omnichannel approach allows you to integrate the strategies that improve the brand-customer relationship.Deepening the customer relationship to your brand“Omnichannel is about a user,a consumer,coming across a product and having a se
35、amless experience,no matter what path they take from there.Omnichannel gives the consumer more choice of where theyre interacting with the brandonline,in-store,or otherwise.At the end of the day,omnichannel is where customer choice and operational efficiency meet.”“Another trend we see is people inv
36、esting heavily in unifying their operations to be able to support multichannel shopping use cases and the fulfillment of those orders.”Luke Yamnitz AvalaraWhen youre juggling ad campaigns,inventory,contact lists,social media,service requests,web content,and everything else that goes into a modern bu
37、siness,theres a lot to keep tabs on.Synchronized,quality data makes the ecommerce world go round.You can prevent daily headaches by integrating your systems and automating manual processes.At the same time,you can improve your returns and find new opportunities for your business.Integrating and stre
38、amlining your systems for optimal efficiency Sharon GeeBigCommerceStreamlining fulfillment operations is imperative when 90%of consumers say a two-or three-day delivery window is the baseline they expect,according to McKinsey.3 Fortunately,there are many tech solutions available for unifying commerc
39、e,and its simply a matter of finding the tools for the job.3.Barbee,J.,Jayakumar,J.,Touse,S.,&Venkataraman,K.(2021,September 8).Faster omnichannel order fulfillment for retailers.McKinsey.Retrieved July 27,2022,from https:/ do businesses choose omnichannel?11According to Retail Dive,brick-and-mortar
40、 retailers worldwide are missing out on more than$1 trillion in sales due to out-of-stock products.4 When shoppers cant find what they want at a store,they look to its competitors.By creating an“endless aisle”and connecting inventory across networks,products from one location can be shipped to anoth
41、er store location or directly to a shoppers house,thus saving the sale.The endless aisle is just one example of how omnichannel solutions enable businesses to maximize their potential in an evolving industry.In the next section,well cover other common and effective applications of an omnichannel str
42、ategy.“I think brands,especially the more established leaders,are going to continue to innovate how theyre using all channels at their disposal.Those can be front-end digital selling channels,but can also be their brick-and-mortar channels as well.We are even seeing brands starting to experiment wit
43、h pilot stores that have no inventory beyond whats on the floor for display.The store is solely focused on elevating the physical buying and try-on experience.Anything the consumer wants to buy is purchased through an“endless aisle”application to be shipped to their home.This means everything is alw
44、ays in stock,because the available inventory is representative of every warehouse across the continent.The consumer might have to wait a day for the shipment to arrive,but the store never loses a sale because of low inventory.”Luke Yamnitz Avalara4.Howland,D.(2018,June 22).Out-of-stocks could be cos
45、ting retailers$1T.Retail Dive.Retrieved July 27,2022,from https:/ it UpPick it Up12Virtually any business thats looking to reach more customers,improve the customer experience,and integrate its online and offline systems can benefit from adopting an omnichannel strategy.But because businesses have v
46、arying starting points and audiences,there are different gaps to fill Who is omnichannel for?and goals to prioritize.Below are just a few examples of common scenarios and companies that would benefit from an omnichannel model.Omnichannel helps with.An outdoor apparel manufacturing brand primarily re
47、lies on wholesale and retailer relationships,but is looking to reach more customers directly.To quickly tap into a large customer base,the brand wants to list its products on marketplaces like Amazon,Target Plus,and Walmart.The brand has plenty of product data,but the descriptions,titles,and images
48、are tailored for B2B and need to be refreshed.It also lacks the developer resources to integrate its existing ecommerce platform with every marketplace and create product catalogs that meet the unique data requirements for each channel.A mattress retailer has several brick-and-mortar locations and a
49、n ecommerce website.It runs shopping ads and search ads on Google to increase brand awareness,but in-store purchases make up the bulk of its revenue,so the company wants to use local inventory ads to promote its in-store mattresses to nearby shoppers.For local inventory ads to be successful,the comp
50、any must accurately track and report its inventory from each storefront to its ad channels and ensure that the in-store experience is positive when customers arrive.Expanding from B2B to B2C or D2CDriving traffic from online to in-store13An ecommerce merchant has a high percentage of abandoned shopp
51、ing carts on its website.It misses out on thousands of sales every year and a large portion of ad spend goes to waste.The merchant plans to implement an abandoned cart recovery remarketing campaign.The remarketing campaign includes three personalized emails that feature abandoned cart recovery links
52、 and a final promotional code with images of the remaining products in the cart.An appliance retailer has a number of warehouses and storefronts around the country.The retailer wants to separate itself from competitors by speeding up its delivery times and reducing shipping costs.To do this,it plans
53、 to improve its inventory and order management systems so that it can ship orders from a store instead of a warehouse whenever the delivery address is within a certain range of the store.Who is omnichannel for?Remarketing to complete the purchaseFulfilling orders with improved efficiency14One way br
54、ands can bring an omnichannel experience to their customers is through AR and VR.It is crucial for brands,especially those within the beauty or clothing and fashion verticals,to mimic interactive,physical shopping experiences digitally.For example,advertisers can create an in-store environment or pr
55、ovide product try-ons for their customers through the latest organic and paid AR innovations provided by platforms.Imagine manufacturers who sell wholesale to their boutique retail accounts for a long time.They manufacture products,but they dont have a marketing team in-house,so they need to underst
56、and their strengths and weaknesses and what they should be focusing on.What theyre really good at is product data.What theyre not very good at are ads and social commerce channels.So they should be investing in sending quality data to their traffic-driving search channels,such as Google,and in thing
57、s like local inventory ads that drive growth for their stockists.“We are seeing more and more brands that are using their brick-and-mortar stores as micro distribution centers to ship from to fulfill online orders.These businesses are realizing that if the destination is within,say,50 miles of where
58、 they have a brick-and-mortar store,their shipping costs and time are cut in half compared to shipping from a warehouse two states away.“Who is omnichannel for?Luke Yamnitz AvalaraSharon GeeBigCommerceMina SalamiRise InteractiveThere is not a one-size-fits-all omnichannel model you can build your bu
59、siness on,so its important to evaluate your situation at a granular level.What challenges am I facing right now?How might those change as I seek to accomplish my short-and long-term goals?To help you answer those questions,and others you probably have,weve put together some key considerations for yo
60、u to mull on as you develop your unique omnichannel strategy.15Key considerationsTheres a lot to think about when youre putting together an omnichannel strategy.Thats why we gathered key considerations from a panel of industry experts to help you on your journey,all the way from understanding your c
61、ustomers to scaling your business.1-5:Understanding your customer6-11:Choosing the right channels12-16:Optimizing your data17-20:Retaining your customers21-23:Investing in human talent24-29:Scaling your business161“It is important to understand a users intent when theyre searching online.A lot of th
62、e time you focus on terminology,with phrases like near me or other terms that indicate intent.Then make sure your messaging is precise.You also should ask yourself,are you strictly trying to meet people where theyre at?Or are you also trying to spur new unanticipated behaviors?One way to get ahead o
63、f it is by better leveraging audiences correctly to understand what their user behavior means.Doing this allows you to pre-qualify your different audience types and better understand how theyre searching.Understanding intent when customers seek out your productsKC:Understanding your customerThis als
64、o helps you understand if theres an opportunity to leverage the information you have based on user intent,like:Cross-selling or upselling depending on the types of products they have purchased The value that a specific piece of content provided The ability to add more value to the shopping experienc
65、e from a customers perspective,like the ability to buy online and pickup in-storeYou need to build a strategy around these principles,based on what the value is to your brand.”Donny Nordmann Amazon17What is your customers age,income,occupation,location,etc.?These basic audience demographics are the
66、key to building a thorough understanding of your customer.Once you have this information,you can more easily determine the places(online and offline)that your customers frequent.How do you get this information?First-party data is the personal information that customers give you.This could be anythin
67、g from their shipping address,date of birth,or even their preference for spicy foods.This data is essential because it helps you better understand and identify your customers intent at every touchpoint.5.Personalization Pulse Check.(2017,October 31).Accenture.Retrieved July 27,2022,from https:/ clea
68、r understanding of your customer demographics is vital for successMake first-party data collection a priorityFirst-party data becomes more important as the competition for customer attention grows.It helps you provide better experiences for consumers and ensures your marketing efforts are aimed at t
69、he right people.“When you are coming up with a first-party data strategy,a big part of it is,whats in it for the customer?What are you offering in exchange that will make it worth it for them to provide you with their information?It can be as simple as convenience.Allowing the customer to log into y
70、our website to engage with your brand and providing that seamless customer experience makes their life easier.When it comes to collecting first-party data,brands should be thinking about creating a compelling exchange of information.”83%of consumers are willing to share their data to enable a person
71、alized experience524Natalie SchererRise Interactive3KC:Understanding your customer18The final step is to nail down where your customers are so you can reach them.To do this,study the information youve gathered from your existing customers.How did those customers hear about you?What were the results
72、of your previous ad campaigns?Survey your customers or potential customers to learn about their habits.For an omnichannel strategy,this should include online and offline contact points with your customer.Do research to determine what channels your customers are on5OnlineOffline Search engines Market
73、places Ad channels Online forums Social media Brick-and-mortar locations Tradeshows and events Mailers Outdoor advertising FlyersSurveysSearchAnalyticsSurvey your customers periodically.Utilize audience segmentation to compare different audience types.For example,new customers,seasoned customers,age
74、 ranges,gender,average order value,etc.Google for your brand and check out social channels like Facebook,Reddit,and Twitter to see what your customers are saying.Keep an eye on industry review websites for even more insight.Set up Google Analytics and Google Search Console on your website to find ou
75、t what your customers are searching for to find you.It is also helpful for figuring out the sources of traffic to your website.Examples of customer touchpointsWays to gather consumer insightsKC:Understanding your customer19KC:Choosing the right channelsOnce youve established who your customers are,i
76、ts time to evaluate what channels to sell on.Establish a plan before you jump in.6Make sure your brand is available wherever your customers areSharon GeeBigCommerce“Anywhere someone wants to look for me,can they find me there?Or do they know how to find me somewhere else?You dont have to be on every
77、 channel,but you need to have an intentional strategy about the channels youre on.”207Evaluate your business strengths and weaknesses“A couple of the pitfalls we see are,one,people dont identify what their strengths are and how to play to them,and two,they dont identify their weaknesses and figure o
78、ut how to address them in building their channel strategy.Your channel strategy should consist of knowing:Where you should be selling What you should be investing in based on the resources you have What kind of brand you are Where your shoppers are For example,if you sell coffee filters,do people ha
79、ve a lot of brand loyalty around that product,or is that more about ensuring competitive pricing and differentiation on channels like Amazon?You need to be honest with yourself about what your value propositions are and where people will buy your products and become your loyalists.The main issue is
80、that people dont do the work to understand where their communities that actually want to buy their products are,and then invest in those channels.”Many brands are getting ahead of themselves because they are influenced by all the content thats out there.They watch a really cool video or read an arti
81、cle about a specific marketplace,and think its amazing and decide right then and there,thats the next thing theyre going to do.Theyre jumping in and not doing any of the key research needed to succeed on these new channels.“Sharon GeeBigCommerceLiz DowningTeikametricsKC:Choosing the right channels21
82、“It is incredibly difficult to launch on all of your marketplaces at the same time.First,analyze your data on the marketplaces where youre currently selling and then ask yourself:Where are you successful?Where do you see gaps?Where do you see opportunities for improvement?8Be strategic:dont launch e
83、verywhere all at onceTake this information and see how you might grow in a new marketplace.Theres so much to look at.Not just pure ad spend,but also what influencers are there?What categories are performing better on Instagram,on Etsy,or on Wayfair?Its a challenge because theres a lot of data missin
84、g.There arent a lot of integrative platforms that can pull in all of that data and help you make good decisions about where you should go next.”Example brand:Marios custom cake toppersWhere are you successful?Where do you see gaps?Where do you see opportunities for improvement?Potential new marketpl
85、acesEtsy,Amazon Not reaching new customers Customers arent aware of my full catalog Better social media presence Update website with educational content1.Instagram2.Pinterest3.TikTokLiz DowningTeikametricsKC:Choosing the right channels22Should every company sell products on third-party marketplaces?
86、On one hand,marketplaces provide access to more customers,new revenue,and habit-forming shopping experiences;on the other hand,sellers lose some control over their data,marketing,and margins.9Maintaining brand control vs.reaching new customersKC:Choosing the right channelsReaching new customersPeopl
87、e are shopping on a marketplace regardless,so theyre just not going to buy your product if you arent there.Yes,you lose out on the customer data,but you also lose out on a purchase.Yes,you lose out on some ability to retarget,but youre also potentially hurting searches for you as well.Maybe theyll f
88、ind out about you on Walmart or Amazon organically.So you could be missing out on an educational tool and a purchase tool.“Maintaining brand controlThe biggest pushback we see is from the D2C side,because they want control over where their product is going,and they can control their own website.On m
89、arketplaces,they lose some say in their own brand,they also lose potential marginswhich is a fair concern,and I think if that fits with their business mission,then it might not be accessible to them.“VS.Kirstin JohnsonKirstin Johnson23“Testing allows you to really understand where you are most succe
90、ssful at attracting the highest quality customer.If youre only on a few channels,look at channel expansion in order to find ways of educating newer people about your brand.Youre not going to immediately see the returns,but its a trickle-down effect.It may feel like youre only educating customers in
91、one place,but it impacts the overall funnel.”ECOMMERCE DEFINITIONBrand lift study:a study that works to determine the impact of certain channels on the volume of brand queries,brand search terms,and overall consumer perception of your brand.“A brand lift study is not a one-size-fits-all solution;how
92、ever,it is an incredibly helpful tool when it comes to omnichannel.The study can be as simple as using a larger funnel area,like YouTube.You would then dedicate your entire ad spend budget over a specified time period to YouTube and review the lift across the board.In your analysis,you should look f
93、irst at What is the top line revenue impact,and then drill down to How many more people are searching for this brand content?It generally varies on the timeframe,but you want to see the pre-and post-campaign data to understand the impact of pushing one channel and how that impacts all of your other
94、channels.”Brand lift studiesRemember that testing is worth the investment10Kirstin JohnsonKirstin JohnsonKC:Choosing the right channels24Tellef LundevallAccelerated Digital Media“In an ideal scenario,you would add one platform at a time,starting with what is expected to have the greatest impact.For
95、example,you begin with Google Search because its the greatest intentits direct-response marketing.You begin by investing in Search and see what happens,paying close attention to the results.Are we attributing accurately?Is what were seeing on the business side identical to whats being reported on th
96、e digital analytic side?Once weve established a baseline with your initial channel,you can select an additional channel.So from Search,you can move to social media to try and prospect and find more audiences or retarget individuals that found you on Search and didnt make a purchase.The best approach
97、 to understanding your omnichannel mix is going to be by staggering your investments and doing one after another to measure the overall impact.”Staggered testing strategies and analysesECOMMERCE DEFINITION Digital attribution:The tracking of an event(or series of events)that contributes to a specifi
98、c marketing result.“Calculating and monitoring the effectiveness of each channel investment presents a significant business opportunity.The easiest way you can start is by looking at how much money you spent and comparing it to how many sales you made.In doing so,youre not going to know exactly whic
99、h channel is most effective,but youre going to get an idea from doing a pre-and post-analysis,comparing one week to the next or one month to another month.As you compare the data from these two time periods,you should ask yourself:Omnichannel attribution is difficult,so the results should be viewed
100、holistically1125 As you increase your investment in X channels,what happens to overall performance?As you decrease your investment within Y ads,what happens to overall performance?This analysis is simple but can be an effective way of calculating multi-touch attribution,or just overall attribution,i
101、n the digital space.”Tellef LundevallAccelerated Digital MediaIt is important to remember that your brand has a lot more recognition by the time you onboard that third social media channel.You might think that the last channel added is having a massive impact,but really you are forgetting to factor
102、in that people are already talking about your brand because of the growth of your previously added channels.“Tellef LundevallAccelerated Digital MediaKC:Choosing the right channels26Each channel has specific product data requirements.Product catalog templates for Google,Amazon,and Walmart have diffe
103、rent schemas,and the channels themselves have a lot of variation across their product categories.This means that the catalog requirements for Once you build your initial catalog,resist the urge to set it and forget it.As you tinker with your assortment,ensure new products meet the data requirements
104、and discontinued products arent in the feed anymore.1314You need unique catalogs for every channelKeeping your data up-to-date is just as important as initial feed setupIf you dont sync your inventory regularly,customers may purchase out-of-stock items on marketplaces,leading to order cancellations
105、and a poor customer experience.And on the advertising side,you definitely dont want to waste ad spend on products that cant be purchased.listing a barbecue grill are different from a bottle of shampoo or a cashmere sweater.Taking the time to gather the required data gives you the freedom to quickly
106、expand to new channels as you grow.Data is the backbone for essentially every process in an omnichannel model,and the better your data is,the better your chances are of succeeding.12Invest time and resources in high-quality product data“Whether youre selling on marketplaces or creating product ads,y
107、ou need a foundation of high-quality product data to unlock the full potential of your listings.With better data,you Brian RoizenFeedonomicsKC:Optimizing your datacan increase consumer confidence in your listings,make them more search relevant,and improve your performance metrics,too.Data optimizati
108、on is a fundamental tool for ecommerce growth.”27There are best practices and recommendations you can follow to set your listings apart,and theyre worth doing.Lets put it this way:no channel generates better results with less product data.According to Google Merchant Center support,“providing all re
109、levant attributes for a product increases 15Filling in as many product attributes as possible promotes product discoverabilityits chances of showing for the most relevant search queries.”6Filling in as many product attributes as possible also safeguards your performance when what was once a recommen
110、dation becomes a requirement.“All marketing channels and marketplaces periodically update their catalog requirements.They usually have a grace period for merchants to get up-to-date,but if youre doing your catalog management in-house and only had the original required attributes filled out,it throws
111、 a wrench in your plans when you suddenly need a developer to add newly required data for thousands of products.Its better to fill out as many attributes as possible when you first create your listings,even if theyre not required.”6.Provide high-quality data-Google Merchant Center Help.(n.d.).Google
112、 Help.Retrieved July 28,2022,from https:/ RoizenFeedonomicsKC:Optimizing your data28Some listing errors are simply unavoidable.Virtually every channel flags products that violate its policies or data requirements and prevents them from being published.Dont leave money on the table;address the errors
113、 as quickly as possible and get your products live again.Its important to stay on top of those issues by monitoring the status of your products regularly.16Error resolution and prevention go hand-in-handDont just treat the symptoms of a problem.Figure out the root cause of your feed/data issue and s
114、ave yourself the time of contacting customer support for each new channel you expand to.Its often the case that an error is affecting groups of similar products.7.Mourchad,O.(2022,January 8).Customer Acquisition Vs Retention:2022 Guide Digital Next.Digital Next.Retrieved July 28,2022,from https:/.au
115、/customer-acquisition-vs-retention/Acquiring a new customer costs far more than retaining an existing customer.7 Thus,it is important to foster the customer relationship long after the product has been delivered.17Keep customer retention in mind at all points of the customer journey“Of course,reachi
116、ng new customers is essential,but the end of the customer journey is just as important as the start.The omnichannel journey should be a cyclical process that feeds into itself.To achieve this,you should work to understand how you are attracting your customers and all of the necessary touchpoints you
117、 should be at to keep these customers coming back.”Kirstin JohnsonKC:Optimizing your dataKC:Retaining your customer29Remarketing,sometimes called retargeting,is a widely practiced digital marketing strategy that helps brands utilize their customer data to re-engage users that have confirmed interest
118、 in a brand or show an affinity for a product and related products.As mentioned previously,remarketing an item left in an online shopping cart is an excellent way to nudge the customer toward a purchase.To implement this,Google suggests you set up an audience data segment to target“website visitors
119、of a page who did not visit another page”and specify your shopping cart page and the URL of the final order confirmation page.818Utilize remarketing to connect with your current and potential customersRemarketing campaigns are available on most ad channels and marketplaces.To implement remarketing o
120、n ad channels,you may need to place a tracking pixel or code on your website.This code downloads a cookie to your website visitors or shoppers computers and tracks their interactions with your brand.These cookies help build your remarketing audience.Marketplaces often track this information automati
121、cally.Remarketing campaign strategies8.19 strategies for increasing your Audience reach and improving conversions-Google Ads Help(n.d.).Google Help.Retrieved July 28,2022,from https:/ visitors with abandoned shopping cartsKC:Retaining your customer30If your customer is a fan of one of your products,
122、they may have an interest in the rest of your catalog.Creating an audience of converted customers is an excellent way to target shoppers who have already invested in your brand.Striking when the iron is hot is an effective way to hold the attention of your potential customer.Targeting visitors who h
123、ave recently viewed your website or product listing increases the likelihood of your customer recognizing your brand and returning to purchase.Remarketing campaign strategies(cont.)Upsell or cross-sell to existing customersDecrease the duration of your data segment to target your most recent visitor
124、s only31Remarketing benefitsof consumers are more likely to shop from brands that recognize,remember,and provide relevant offers and recommendations.591%of consumers say its important for brands to provide personalized experiences.970%5.Personalization Pulse Check.(2017,October 31).Accenture.Retriev
125、ed July 27,2022,from https:/ in Consumer Shopping Habits:Authenticity,Personalization and the Power of UGC.(2021,8 1).Nosto.Retrieved July 28,2022,from https:/ advertising is competitive with so many brands vying for consumer attention.Remarketing reinforces brand recognition,encourages brand loyalt
126、y,and helps you stay top of mindone of the main goals of omnichannel.Remarketing supports brand recognition across channelsConsumers prefer ads that are relevant to them,and 70%say its important for brands to provide personalized experiences.9 Targeting customers already engaged with the brand or sp
127、ecific types of products improves the likelihood of conversion and enhances their experience with the brand overall.Remarketing improvesad relevancyRemarketing campaigns segment your audience into smaller,more focused groups.Marketers can effectively distribute their ad spend to users more likely to
128、 convert.Remarketing yields a higher return on investment(ROI)32A free sandwich punch card,a gift when you spend$500,or a discount after referring a friend are all examples of loyalty programs.Building out a loyalty program is a great way to retain customers.Seventy-five percent of US companies with
129、 loyalty programs generate a positive ROI.10 However,brands need to be cognizant of making their consumers dependent upon certain incentives.Offering sales promotions left and right can be detrimental to your ecommerce goals.19Strengthen the relationship with your customers using loyalty programs an
130、d incentives10.Building the Case for a Loyalty Solution.(2020,April).Retrieved July 28,2022,from https:/ programs ultimately boil down to the brand type and how it wants customers to perceive and identify the brand.You are treading a fine line between offering different perks that incentivize custom
131、ers to come back and being a sales-heavy brand.”of US companies with loyalty programs generate a positive ROI.1075%Donny Nordmann AmazonKC:Retaining your customer3320The post-purchase experience needs to be seamless,too“Omnichannel isnt just a front-end experience.A consumers interaction with you is
132、 not confined to the shopping and checkout flow.Their total omni experience also includes the wait time and transparency in the delivery process,when theyre unboxing the product or troubleshooting,when they need help setting it up,or if they need to process a return.All of those post-purchase events
133、 need to have that same seamless brand experience.Omnichannel is that unified experience that works no matter the channel the consumer chooses to interact with you through.”11.Gammons,L.(n.d.).Experiences Customers Want.Wunderman Thompson.Retrieved July 28,2022,from https:/ your customerof customers
134、 say a seamless customer experience across channels is a top priority when considering doing business with a company.1142%Having an easy way to manage your orders and interact with your customer throughout the purchasing process is an integral part of achieving omnichannel success.Staying aware of p
135、otential blind spots in your customer service strategy is an excellent way to ensure that the customer journey is focused on whats most important:the consumer.Luke Yamnitz Avalara3421You need to invest in people to get the most from your techA successful omnichannel model relies on more than smart t
136、echnology investments.The people who use the technology or analyze its results are an integral piece of the puzzle.22Training your team makes all the difference when it comes to mastering omnichannelAlthough you can take your business to great heights by adding new omnichannel capabilities,you also
137、have the potential to hurt your brand if you dont implement changes correctly.Training your team is extremely important.“You can buy the shiniest piece of technology on the block,but if you dont have a path to make sure that its going to be properly adopted by the employees who have to use it,thats
138、going to be a big obstacle in the long run that ultimately devalues your investment.”12.Global state of customer service.(2020,August 18).Microsoft Corporation.Retrieved July 28,2022,from https:/ in human talentLuke Yamnitz AvalaraAccording to Microsofts“Global State of Customer Service”report,35%of
139、 survey respondents said that a company representatives lack of knowledge or inability to resolve an issue ranked as the most frustrating aspect of poor customer service.1235“Finding synergistic partners can help a business scale really quickly and sustainably.Youll find that many of the problems yo
140、ur business is facing have already been solved.If your area of expertise is manufacturing and selling shoes,for example,then its not an effective use of your time or resources to try to become an advertising agency on the side or build an order management system from scratch.”23Be open to outsourcin
141、g new initiatives to a team of expertsIn addition to getting your internal teams onboard,its important to recognize the areas where you lack the in-house resources and expertise to manage an aspect of your business effectively.Its unrealistic to think that one company should build and master every t
142、ech component or strategic initiative on the horizon.In many instances,its better to find experts that can hit the ground running.“I think its important to have a human element that really understands these platforms,understands how to navigate them,and is able to analyze the data and make decisions
143、 off of that.”Scaling your business is much easier said than done.Scaling too fast can lead to product data errors,fulfillment issues,unexpected fees,and poor customer service.Several moving parts must be accounted for to achieve omnichannel success.24Factor in the ability to scale your business whe
144、n determining your omnichannel strategyTellef LundevallAccelerated Digital MediaBrian RoizenFeedonomicsKC:Investing in human talentKC:Scaling your business36Ensuring you have the product in stock when a customer clicks“add to cart,”or having a system in place to get that product to their door,calls
145、for proper logistics management.To successfully execute the logistics side of omnichannel,you should consider your order fulfillment process.“The expectations for prompt delivery and easy returns have only increased,even as the supply chain is strained and more people are shopping online.Shoppers do
146、nt only compare prices.Theyre looking at delivery speed,cost,and reliability based on customer reviews.There are many options for businesses to improve their efficiency.If you dont find a reliable way to automate the fulfillment process and keep up with an increased order volume or consumer expectat
147、ions,youll cede ground to competitors who can.”25You need to have a handle on your logistics strategyKC:Scaling your businessBrian Roizen Feedonomics13.Temporarily prioritizing products coming into our fulfillment centers.(2020,March 17).Amazon Seller Central.Retrieved July 28,2022,from https:/ it m
148、ay seem like an easy decision to utilize marketplace fulfillment,there are a few drawbacks.In addition to meeting specific requirements,you are at the mercy of the marketplaces fulfillment terms of service.In response to the pandemic,Amazon temporarily altered its fulfillment terms by prioritizing s
149、pecific household staples and medical supplies.13 Other sellers using Fulfillment by Amazon(FBA)were left powerless when it came to delivering products to their customers.Marketplace fulfillment vs.self-fulfillment Many major marketplaces offer fulfillment options to their vendors.Using their fulfil
150、lment services takes the hassle out of shipping your product and can guarantee your customers receive their shipment in a timely manner,but you must meet the marketplaces requirements and pay a fee.Pros and cons of marketplace fulfillmentIts easyCustomer familiarityReliable shippingEasy returnsThe m
151、arketplace handles order management,picking,packaging,and shipping.Customers often select items fulfilled by a marketplace for a uniform shopping experience.Access to the marketplaces national and international warehousing and shipping network.Returns are handled directly through the marketplace.Pro
152、sDependenceRestrictionsFeesBrands risk being dependent on the marketplaces fulfillment service.Brands must follow specific guidelines and requirements.Warehousing fees take a percentage of your profits.Cons38“When using a fulfillment service,you have to be really smart about how you manage your inve
153、ntory.You have to have just enough,but not too much,and make sure your sell-through rate is right where it needs to be.For sellers utilizing FBA,for example,a smart strategy is to keep some inventory someplace other than Amazon.If there was a problem at Self-fulfillment is how many ecommerce brands
154、begin.The business retains full control over warehousing,packaging,and shipping standards.Unfortunately,unless planned for,it can become increasingly difficult to continue with a self-fulfillment strategy.Shipping thousands of items as a small team can be overwhelming,and the added pressure to compe
155、te with marketplace fulfillment services can increase overall costs.Diversify your warehousing fulfillment 26Amazonif there is some storage limit at Amazon that would throttle their business or similarsellers could change their listings to merchant-fulfilled and self-fulfilled,doing whatever they ca
156、n to get the product in customers hands,even if they are unable to ship out of Amazon.”Its important to have a supply chain contingency plan.If youre in a situation where you cant ship your products anywhere because they are trapped in a container thats 30-deep at the LA port,what can“you do?A coupl
157、e of options are to get that exact same product manufactured somewhere else,or make sure you have enough product in a warehouse or 3PL that you can do business with.These plans can be expensive,but it is more costly to have all of your inventory tied up off the coast with no way to get it to your cu
158、stomer.Liz DowningTeikametricsLiz Downing TeikametricsKC:Scaling your business39If you are only selling in the United States,you are no stranger to the varying tax rates of each state.When you begin to expand your business internationally,you need to be aware of the different taxes and shipping fees
159、(and potential duties)that can come with expansion overseas.Its a good idea to work with a tax consultant early on and find accounting software that gives you an automated way to look at your finances.You should have a clear sense of your tax liability and profitability before you make any big chang
160、es or commitments.27Understand the different taxes and fees that may apply to your ecommerce businessPros and cons of self-fulfillmentLabor intensiveDifficult to scaleExpensive to competePicking,packaging,and shipping falls to you.The more you sell,the more labor is needed to maintain your businessC
161、ustomers have grown to expect speedy shipping.You are competing with marketplace-fulfilled items that offer expedited delivery options.Lower start-up costTotal controlNo fees or restrictions needed to ship your productYou maintain complete control over how your product is stored,packaged,and shipped
162、.ProsConsKC:Scaling your business40When expanding your marketplace reach to other countries,product data localization is essential.You cannot simply upload the same exact data you are using to promote your product in California to a marketplace in France and expect perfect results.28Localizing your
163、data is essential for expanding to an international market“When expanding to an international audience,there are many things to consider:Are your listings translated correctly?Are your products priced correctly,taking into account your monetary exchange rate?Have you done localization research to kn
164、ow if your product could be successful in that country?Even if you have completed all the paperwork and have your supply chain and fulfillment figured out,if youre not armed with the data you need to see how you might be successful and what your strategy might be,youre basically flying blind.Your pr
165、oduct photography and the way you describe your products on an international marketplace might be different.Depending on where youre going,you might want to be more flowery in your descriptions.It just depends on where youre looking to sell and how youre looking to expand your reach.”Liz DowningTeik
166、ametricsKC:Scaling your business41Inaccurate inventory across channels can hurt the customers shopping experience and result in canceled orders,delisted products,and a poor seller rating.By expanding to several marketplaces,you run the risk of overselling if you dont synchronize your inventory frequ
167、ently.Unfortunately,its nearly impossible to update your data in real-time,because marketplaces and ecommerce platforms need time to process every change in your inventory.Fortunately,better technology includes safeguards for protecting your data in the interim.Managing orders is no different.To mak
168、e your growth sustainable,reduce human error as much as possible and integrate your systems so you can streamline the movement of data through your fulfillment workflow.Long-term goals often fall to the wayside when a new set of problems requires micromanagement.29Automate product synchronization an
169、d order management for sustainable growth“As your product catalog grows,the time required to update your listings increasesthis is true even for automatic processing,though,its much faster than a manual upload.Sometimes theres a misconception that all automated tech is equal,but its not.More sophist
170、icated feed solutions can automatically retry an export if it times out,set thresholds for anticipated inventory,notify you if the source data is missing,and apply inventory buffers that protect your listings from being oversold between stock updates.”Brian RoizenFeedonomicsMany times a company want
171、s to prioritize its marketplace expansion,so they put somebody in charge of that growthan ecommerce manager,revenue officer,marketing or marketplace specialist.But their data setup isnt scalable,so suddenly that person is no longer focused on growth,theyre focused on managing the seller portal of Am
172、azon every day,calling customer support,canceling orders for missing warehouse stock.As they grow,those problems multiply,and theyve gone from strategizing to simply trying to stay above water.“Brian Roizen FeedonomicsKC:Scaling your business42Data feed managementEnterprise resource planning(ERP)Eco
173、mmerce platformPayments&Fraud SecurityCustomer serviceAdvertising automationTax&AccountingOrder management system(OMS)StoreOmnichannelADD TO CARTTech solutionsModern businesses have the luxury of choosing from many solution providers that are built to work together.Of course,some solutions may overl
174、ap in function,whereas others are specialized to overcome a particular challenge.As long as you find a streamlined way to address each need,youre in business.Since technology holds your entire operation together,weve outlined the main components of an omnichannel tech stack.“We know you need partner
175、s in these categories:channels,marketing,operations,and fulfillment.How you choose to architect them is based on your use case and needsfrom self-serve-simple all the way through complicated,partner-powered integrations for enterprise merchants.”Sharon GeeBigCommerceTech solutionsStore43An ecommerce
176、 platform serves as the source of truth for your product data and connects customer data to the business as well.An ecommerce platform allows you to add products to your store,manage your ecommerce website,and integrate with additional shopping channels.It also functions as a business hub:you might
177、use it to forecast sales,connect with drop shippers,create reports,set up shipping rates,and more.ERP systems help businesses manage their back-office functions,like operations,inventory tracking,manufacturing,invoicing,payroll,and business intelligence features.Since an ERP is built to address a va
178、riety of administrative business needs for many industries,it may have fewer customer-facing ecommerce applications,but can be integrated with other systems.A data feed management platform is the bridge between your product data source and the ad channels or marketplaces you want to list products on
179、.These platforms make it easier to optimize your product catalog according to the requirements and best practices for each shopping destination.A feed management platform often has direct integrations with hundreds of channels and helps ensure that product,order,and inventory data are synced across
180、all of your platforms and systems.An OMS supports your fulfillment efforts,inventory management,and sales tracking,and connects customer data to the business.It is where you can manage returns,process refunds,and unify your order processes.“An order management system is absolutely essential for omni
181、channel success.If you truly want a single source of truth for all available-to-sell inventory,all orders-in-flight,and all historic orders no matter where they came from,that data must go throughand be orchestrated froma central location.”Ecommerce platformEnterprise resource planning(ERP)Order man
182、agement system(OMS)Data feed managementLuke Yamnitz AvalaraTech solutions44“Accounting is a boring topic that nobody really wants to hear about,but if you dont have clear insight into your financials and you dont know if youre being profitable,you can lose a whole lot of money.And then theres tax.It
183、s different everywhere,even if youre just selling in the United States.Youve got state and excess taxes and a whole load of complications just selling on A in the US.So when you think about selling internationally or selling on different marketplaces,you have all of these taxes to think about,and an
184、 automated tax software can help you see everything and understand what your tax liability is.”“Its really helpful to have advertising automation software so that everythings going to one place and all of your marketplaces are rolled into it.You can see how much youre spending on advertising,your ma
185、rgin,your targets,and your opportunities.These are the keywords youre wasting money on,here are the keywords you should be targeting on this marketplace.Here are your main competitors and what theyre doing.All of those insights to help you understand how youre going to beat your competition can be f
186、ound and addressed through your advertising efforts.”An integrated solution for payments simplifies your omnichannel transactions,especially if youre offering online-to-offline options or financing.And you always want to provide a secure checkout process,not just for your customers,but for your busi
187、ness as well.Fraud detection technology identifies suspicious behavior to prevent chargebacks and other losses.When customers have a problem,are they able to communicate with you and quickly get routed to a knowledgeable representative?A help desk,live chat,or ticketing system that connects to your
188、customer data ensures nobody drops the ball and the customer feels supported.Tax and accountingAdvertising automationCustomer servicePayments and fraud securityLiz Downing TeikametricsLiz Downing Teikametrics45Weve highlighted the major considerations ecommerce retailers should be aware of as they s
189、tart their trek towards omnichannel.But now we ask,“What lies ahead?”Our experts gave their best predictions for what businesses should have on their omnichannel radar in the next couple of years.Omnichannel predictions for 2022 and beyondInteroperability and location-specific inventory will be the
190、key to successMore marketplaces will grow their affiliate programs“The interoperability of systems to ensure you can seamlessly surface location-specific inventory in order to take advantage of new ad units,like Googles LIAs,is going to be totally key for merchants with widely distributed products,s
191、uch as stores or stockists.So another trend youre going to see is brands that invest in being able to surface location-specific inventory to channels are going to win,because theyre not going to oversell and theyre going to be able to use their location-specific inventory and surface it to third-par
192、ty channels instead of just D2C channels.”“Brands are interested in social selling and leveraging influencers in social media to marry that viral social strategy to an ecommerce platform.Think about the Amazon Associates Program or Amazon Affiliates,or the brand referral bonusall the programs Amazon
193、 has in place to compensate people for driving traffic to Amazon and spurring sales.Were going to see the same thing on all the other marketplaces soon enough.”Sharon GeeBigCommerceLiz DowningTeikametricsPredictions46Social commerce sites will require better data for listing productsShoppable media
194、will continue to grow“One of the biggest trends well see is the continued rise of social commerce.All of these channels will continue to need more and more data to drive their search and merchandising algorithms.If you havent uploaded data in a way that the channel can consume and surface,youre not
195、going to see performance on that channel.Think about who has the data to drive advertising with all the product attributes in the world.Who has that already?Amazon,Walmart,and other“An example of shoppable media is an online article reviewing a specific pair of shoes that,within the body of the arti
196、cle,lets you natively purchase the shoes directly from the brand without leaving the publishers page.I think that we will continue to see similar front-end extensions of marketplaces.So what that means is,social platforms will continue to have higher and higher standards for the data required to lis
197、t products.Its going to be harder to list your products on these third-party channels,because they recognize that having that data is what feeds their algorithm to drive their own performance for ROAS and in-channel conversion Theres going to be a significant focus on quality product catalogs.”multi
198、channel selling continue to grow and grow,especially as new technologies become more affordable,more popular,and more generally adopted.Brands want to expose their inventory in more places,while still being able to control that full omni consumer experience post-purchase.”Sharon GeeBigCommerceLuke Y
199、amnitz AvalaraPredictionsPredictions47Fulfillment services and networks will expand“Were going to see people investing heavily in unifying their operations to support multichannel shopping use-cases and the fulfillment of those orders.This means youre also going to see those who provide these servic
200、es3PLs,or fulfillment services like Walmart Fulfillment Services and Amazon Multi-Channel fulfillmentgrow significantly.Anyone whose business is to go to a place,pick up a thing,and deliver it to somebodywere going to see a lot of business development,VC investment,and movement in that space as well
201、.”More tools are on the horizon:creative tools to enable creators to make more content“Huge armies of engineers at the large tech platforms are all figuring out how to enable creators to leverage their technologies to create content.They recognize theyre the people who can influence the purchase of
202、products.Theyre the ones generating the content.These platforms are creating more and more tools for creators to do just that.Tools for creators that allow them to do things like live stream or make videos are going to be a massive area of investment that well see over the course of the next couple
203、of years.”Sharon GeeBigCommerceSharon GeeBigCommercePredictions48And analytics tools that will help ecommerce merchants optimize performance“Some brands make the mistake of moving to multiple marketplaces too quickly without a good strategy in mind and without really understanding how their products
204、 are going to perform.A major trend we will see is more services popping up that will help you analyze keyword data and product performance in your particular product category.This way,you can make sure youre launching on a platform where youre going to be successful.”Its clear that omnichannel is t
205、he future of ecommerce as well as the retail industry as a whole.Customers expect convenience,and having omnichannel capabilities sets your business up for future success.Those who dont adapt to these changes will,unfortunately(and inevitably),fall behind.Liz DowningTeikametrics49Your business might
206、 not be ready to unify every facet of its ecommerce operations or expand to every sales channel right away.But you can certainly put the building blocks in place today that make growth scalable down the line.A solid foundation allows you to execute your vision for the long-term;the last thing you wa
207、nt to do is expand your business and introduce a bevy of new problems that have you treading water.As commerce becomes more sophisticated and even more complicated,companies are forced to learn on the fly.Its daunting to envision how your business can get to the next level or stay at the top of the
208、pack.Fortunately,with some smart investments and the help of knowledgeable partners,any company can tackle the challenges of today while future-proofing for the unknown.Would you rather be catching up,keeping up,or leading?Conclusion“A phrase that I love using is catching up isnt keeping up.If youre
209、 just investing in lighter solutions,lesser solutions,or homegrown solutions that are basically built on guesses or reactive use cases and not best practices or innovation,then your competitors who are built on more scalable,best-of-breed solution stacks and who are working with ISVs and integrators
210、 that provide white-glove service,will always be ahead of where you are.Light solutions may allow you to catch up tomorrow to where your competitors are today,but your brand will never be on that leading innovative edge.I think this becomes a very large temptationand ultimately an obstacle to real g
211、rowthfor Luke Yamnitz Avalarabrands that are always just focused on minimum viable product.Dont take the knee jerk reaction and rush to frantically get something live;take time to invest in the right solutions and partners who will scale with you.”With its leading data feed management platform,Feedo
212、nomics helps brands and retailers optimize and list their product catalogs on hundreds of ecommerce shopping destinations around the world.Our full-service solutions for marketplaces and advertising channels automate numerous processes,such as feed setup,order management,and data protection,allowing merchants to focus on other areas of their business.Feedonomics supports thousands of active clients,has integrations with the top ecommerce platforms,and has partnerships with industry leaders,such as Amazon,Facebook,Walmart,and Target PAbout Feedonomics