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1、 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.This presentation,including all supporting materials,is proprietary to Gartner,Inc.and/or its affiliates and is for the sole internal use of the intended recipients.Because
2、this presentation may contain information that is confidential,proprietary or otherwise legally protected,it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.Driving Growth,Profits and Resilience ina DownturnA 2023 Pl
3、aybook for Finance LeadersRESTRICTED DISTRIBUTION2 2023 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTION2 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Amid the economic downturn,its timely to revisit lessons learned from the Great Recession(end-2007 to mid-
4、2009)in particular,that outperformers win because of the decisive actions they take while heading into and duringcontractionary periods.And in 2023,whether the global economy technically heads into recession or not,organizations face three variables that threaten to weigh down growth and profits:1.H
5、igher interest rates2.Lack of critical talent3.Lagging digital transformationExecutives will need to focus on coupling radical efficiency with innovation and invest in differentiators that will drive successover the long term.For many,that will mean investments in digital.Eighty-nine percent of boar
6、ds agree that digital is an implicit part of the growth strategy.If you dont invest effectively in digital in 2023,youll increase your technical debt and let competitors out-innovate you on digital products and services and scoop up the talent you need.Winners Break Away in the TurnsEarnings before
7、taxes,interest,depreciation and amortization(EBITDA),2003-2017n=60(30 post-turn winners*and 30 control peers)Source:Gartner*30 companies from the Fortune 1000 that had 1)consistent year-over-year revenue and margin improvement and long-term growth that exceeded their industry peers in the 20 years f
8、rom 1994-2014,and 2)sustained that outperformance through 2017(the last year for which full-year data was available at the time of the analysis).5002500Post-turn winnersAverage control peers200320052007200920017RESTRICTED DISTRIBUTION3 2023 Gartner,Inc.and/or its affiliates.All rights res
9、erved.Three anchors weigh on 2023 growthAnchor 1:Higher Interest RatesLower ROI on new investments Investors will not pay up for future growth;they demand profits and cash flow nowWeaker demand in the economyAnchor 2:Talent ChallengesUp to 81%of the eligible workforce will be hybrid or remote in the
10、 futureOnly 43%of employees trust their organizations leaders to act in employees best interestsTurnover will be 20%higher moving forwardAnchor 3:Lagging Digital Transformation81%of boards have not made progress toward or achieved their digital business transformation goals70%of digital leaders have
11、 not significantly advanced toward digital transformation goals67%of CFOs believe the last three years digital spending has not met enterprise expectations2023 Growth Rate Sources:Gartner 2023 Board of Directors SurveyRESTRICTED DISTRIBUTION4 2023 Gartner,Inc.and/or its affiliates.All rights reserve
12、d.Tempted to play it safe in 2023?You could erode long-term value.What we hope you dont have to tell the board in 2024:“We pulled back on digital investments and added long-term technical debt to our organization.”“We continued to spend aggressively on digital,but we did not capture the value like c
13、ompetitors.”“We lost key talent due to outdated thinking about workforce needs.”“Competitors out-innovated us with digital products and services.”“Other companies secured great digital talent at a discount.”RESTRICTED DISTRIBUTION5 2023 Gartner,Inc.and/or its affiliates.All rights reserved.CFOs are
14、still spending on digital in 2023Spending plans by category86%80%78%56%49%45%43%9%11%11%12%26%19%22%5%10%10%31%26%37%33%0%10%20%30%40%50%60%70%80%90%100%CompensationDigital TechnologyCost of GoodsExternal Services/ConsultingStaff HeadcountFacilities SpendContractor SpendIncreasing SpendNo ChangeDecr
15、easing Spendn=260-301 global companies from$50M to$50B in annual revenue across all industriesSource:CFO&Finance Leader 2023 Budget Poll,December 2022RESTRICTED DISTRIBUTION6 2023 Gartner,Inc.and/or its affiliates.All rights reserved.How CFOs will alter 2023 spend by function December 2022 benchmark
16、 from 280 CFOsCFO&Finance Leader 2023 Budget Poll,December 2022 n=260-301 global companies from$50m to$50b in annual revenue across all industries 73%66%61%55%53%53%51%49%45%14%18%25%32%28%21%24%26%33%13%16%15%13%19%25%24%25%21%0%10%20%30%40%50%60%70%80%SalesITSupply ChainR&DCustomerService/SupportM
17、arketingFinanceHRLegal&ComplianceIncreasing SpendNo ChangeDecreasing SpendRESTRICTED DISTRIBUTION7 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Top questions CFOs must answer What are the next cost levers we should pull to improve near-term profitability?How do we help business leaders
18、 focus on productivity?How do we right-size our talent base,while still supporting growth and retention efforts?12345How do we continue to invest in the right technology and drive better returns on our digital projects?How do we capitalize on this opportunity by deploying capital in a way that will
19、help us recover stronger?RESTRICTED DISTRIBUTION8 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Nine actions for winning through a recessionManage SpendSecure TalentAccelerate DigitalProactively create a prioritized list of the trade-offs you will make in your budget with a story about
20、why.Accelerate movement to the cloud,while paying attention to shifting pricing strategies from software providers as prices rise.Radically challenge workflows and processes to make them faster,simpler and more agilefor the long-term.Fundamentally rethink the way your company leverages humans(locati
21、ons,hours,part vs.full time,in-house vs.outsource).Commit to human-centric work models,which boost employee performance,increase intent tostay and reduce fatigue.Aggressively source key digital talent that will shake loose and help accelerate your digital plans.Develop a future vision ofthe customer
22、 and employeeto accelerate the right digital investments for 2025.Invest in AI and autonomous digital projects that will make the organization faster and leaner.Narrow the metrics you useto measure and manage digital initiatives to the few that alignto outcomes.147258369RESTRICTED DISTRIBUTION9 2023
23、 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner CFO playbook for navigating recessionSample research,benchmarks and other resources for winning in this period.Let us help you plan your unique step-by-step path.GartnerFinance CostCurvesInquiry with aGartner Expert(all locations)CostOpt
24、imizationInsights&BestPracticesInquiry with aGartner ExpertTalk to a Peer onGartner PeerInsightsFinance DigitalScoreFinanceTechnologyBullseyeInquiry with aGartner ExpertBuySmartGPI Ratings andReviewsFinance MagicQuadrants&Market Guides Talk to a Peer onGartner PeerInsightsLearn fromExperts and Peers
25、at GartnerConferencesInquiry with aGartner ExpertStep 2:Find Cost SavingsStep 1:BenchmarkSpendStep 3:Prioritize InvestmentsStep 4:Navigate theSoftware BuyingProcess.Securethe Best Termsand PriceStep 6:Pressure Testyour Plans andMake Trade-OffsStep 5:Connect with PeersReal-Time onTough QuestionsRESTR
26、ICTED DISTRIBUTION10 2023 Gartner,Inc.and/or its affiliates.All rights reserved.CM_GBS_2168450Connect With UsGet actionable,objective insight to deliver on your mission-critical priorities.Our expert guidance and tools enable faster,smarter decisions and stronger performance.Contact us to become a client:U.S.:1 855 811 7593International:+44(0)3330 607 044Become a ClientLearn more about Gartner for F connected to the latest insights