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1、BRITTFUSILIERHOW COMPANIES IN TRADITIONAL INDUSTRIES CAN SPICE UP THEIR MARKETING WITH CREATORSVALLIELEONORA_JESSERINVASIAN_How to Successfully Market Your IndustryHow to Successfully Market Your IndustryWhen people think about bold creative marketing,they think of brands in glamorous industries lik
2、e beauty,fashion,or entertainment.The ads promoting a movie or the newest shoes in the market tend to be favored over ads about life insurance,healthcare,or financial investments.Historically,some business sectors have had a reputation for not being as“sexy”and are more tricky to market than others.
3、The reality is that they have not been exploited to their full creative potential.But that has changed!INSURANCEHOSPITALITYREAL ESTATEDEVELOPMENTFINANCIALTHE LIST GOES ON If you find yourself in any of these“not-so-sexy”businesses dont fret!because youre in good company.We know that brands can get d
4、ragged down by flat and ineffective marketing strategies.Creativity is a must,no matter what industry youre in.Think more outside the box regarding your digital marketing approach.Taking a dull or,dare to say,unsexy enterprise to the masses(or at the very least your target audience)means that creati
5、vity and looking at what you do with fresh eyes is going to be the thing that gets you noticed.WANT TO SPICE UP YOUR MARKETING?ADD A LITTLE SPICE WITH CREATIVITY!A successful marketing campaign starts with understanding your brand purpose,your buyer,and partnerships that can help:creators.People see
6、 about 10,000 or more ads a day,and the approximate estimate has doubled in the last decade.Thats a ton of brand messaging that bumbards your buyer daily.Your brand needs to think about this oversaturation and not add to the ads.UNDERSTAND YOUR BUYERBOOST YOUR MARKETING CONTENT BY GIVING PEOPLE WHAT
7、 THEY WANT.ENTERTAIN EDUCATE INSPIRETry funny,helpful,educational,or inspirational content not sales pitches.When you have this approach to customers,you are placing them at the center of your marketing.You are seeing their needs and wants and trying to fill them rather than empty their wallets.Unde
8、rstanding your audience also means knowing where they like to go.According to Statista,consumers like to go on social media.SOCIAL NETWORK ADVERTISING SPENDING IN THE U.S.WAS ESTIMATED AT 40.3 BILLION U.S.DOLLARS IN 2020.MELISSA_BEELER_AGE&GENDER DEMOGRAPHICS FOR SOCIAL MEDIA PLATFORMSPlatformsMaleF
9、emale Largest age groupFacebook57%43%25-34(31.5%)Instagram50.7%49.3%25-34(31.2%)TikTok44%56%10-19(25%)YouTube53.9%46.1%15-35(highest reach)Snapchat45.4%53.8%15-25(48%)LinkedIn57.2%42.8%25-34(58.4%)Twitter56.4%43.6%18-29(42%)Pinterest22%78%50-64(38%)ELEONORABRUNACCIDIVAIOUNDERSTAND YOUR BRAND PURPOSE
10、EVERY BRAND HAS A STORY,WHO IS TELLING YOURS?Who are you,and why should people care?Whats your story?Before you can even begin to envision the most creative and innovative brand marketing campaign,you need to understand your brand purpose.THE MORE YOU KNOW ABOUT YOUR BRANDS IDENTITY AND SIGNATURE QU
11、ALITIES,THE BETTER YOULL BE ABLE TO SHOW AND TELL OTHERS.If your brand were a person,what would you look like?If your brand were a person,what would you look like?What songs would be on your brands playlist?What songs would be on your brands playlist?If your brand were a person,what would you look l
12、ike?If your brand were a person,what would you look like?In your brands free time,what would your it be doing?In your brands free time,what would your it be doing?Whats your brands favorite color?Whats your brands favorite color?PEOPLE DONT BUY WHAT YOU DO;THEY BUY WHY YOU DO IT.Your mission and vis
13、ion statement should address this and inform your brand as a whole.Knowing your why can help you position your messaging and marketing strategies.Revisit your mission,vision,core values,and culture.The identity of your brand drives not only the employees,but its a massive part of how your customers
14、perceive you.To better acquaint you with your own brand,imagine it as a fictional character.Its easier to characterize a person rather than a business entity.KNOW YOUR WHY!KISSMEDARLINGXOUNDERSTAND CREATORS Marketing is for humans,and so it should be made by humans.Add a human touch back to marketin
15、g with creators.Here are three roles that creators take on:converse,convince,and community-build.CREATORS CAN TRANSFORM YOUR BRAND FROM AVERAGE TO UNFORGETTABLE.THE 3 CS OF CREATORSCREATORS COMMUNITY-BUILD Creators community-build by bringing people together through common passion points,movements,a
16、nd their love for brands and what they represent.Whether through taking much-needed stances or shaping real-time conversations,creators foster connections between their audiences using interactive social features that help bridge the online and offline worlds.Creator affinity brings people together
17、during a loneliness epidemic.CREATORS CONVINCECreators convince their audience of what they need to own.With greater trust ratings than celebrity endorsements and traditional advertisement,and the rise of the creator economy,the focus on creators has expanded to include conversation and conversion a
18、like.Sample statistics showcase that over 80%of consumers have made a purchase based on an influencer recommendation(Inmar Intelligence,Rakuten Marketing).Creators are the driving forces behind economic and behavioral changes.CREATORS CONVERSECreators converse with their audience,either reacting to
19、existing conversations or creating new ones whether by talking on-camera,interacting with audiences using polls,or using memes as a way to emote.They connect with audiences through pop culture,leaning into whats happening in the world,sharing day-to-day feelings,and everything in between!Creators ar
20、e conversation starters,shapers,and shifters.“Go Prism cuts through the noise of social media to provide actionable insights,allowing brands and agencies to better track marketing industry trends and,ultimately,make better investment decisions.Eric DahanOpen Influence CEOTRY GO PRISM!OUR LISTENING T
21、OOL CAN NOT ONLY ANALYZE YOUR AUDIENCE BUT ALSO YOUR COMPETITION AND GIVES YOU INSIGHTS SO THAT YOU CAN MAKE SMARTER MARKETING DECISIONS.seth.godwinjazmynjw FIDELITY “DULL”INDUSTRIES WITH“NOT-SO-DULL”CREATOR CAMPAIGNSCAPTION:After you hold up your money for photos,use Fidelity Investments to help yo
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32、you would like to join us and learn more on how to improve Black Maternal Health Outcomes with Pampers,visit:https:/bit.ly/MarricaPampers3If youre in a traditional industry thats not as thrilling as movies or cars,marketing can be more tricky but not impossible.Look at the comment section of these posts.Open Influence has spent the last decade working for brands that are often considered“dull”by the masses.By partnering with creators,you can ditch stale strategies and spice things up.Reach out to us and get started on a successful campaign today!WORK WITH US TODAY!