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1、2022-2026 Mobile Market ForecastExecutive Summary:HighlightsGlobal spending in mobile apps will reach$233 billion by 2026.The App Store will account for$161 billion at an annual growth rate of 13.7 percent,while Google Play will reach$72 billion with close to 9 percent annual growth.The mobile app m
2、arket cooled off slightly following the unusually high pandemic-fueled growth seen in early 2020.Expect trends to shift back over the next several years as the market adjusts to new societal and economic norms.Worldwide mobile app downloads will surpass 180 billion by 2026.Google Play will contribut
3、e 143 billion downloads with 5.2 percent annual growth,while the App Store will approach 38 billion with about 3 percent annual growth.App Store consumer spending in non-games will surpass that from mobile games by 2024.Google Play will also see faster growth from non-games,creating a roughly even s
4、plit between games and non-games across both platforms by 2026.2 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights ReservedTopic Overview 05-Market Overview 11-Top Regions 25-Top Countries 35-Top Categories 47-Conclusion3Sensor Towers Mobile Insights team created the reven
5、ue and download forecasts featured in this report using the Sensor Tower Store Intelligence platform.Figures cited in this report reflect App Store and Google Play consumer spending and download estimates for January 1,2014 through May 31,2022.The market forecast for 2022 to 2026 is based on past sp
6、ending and download trends,macroeconomic projections,and additional factors.All revenue figures in this report capture consumer spending(gross revenue).This includes the revenue earned by the app developer as well as the portion earned by Apple or Google.Android estimates represent revenue and downl
7、oads from the Google Play Store only.Sensor Tower does not provide spending or download estimates for third-party Android stores.Since Google Play paused its billing for users in Russia on March 10th,2022,Google Play consumer spending in Russia for the remainder of 2022 and beyond has been excluded
8、from the forecast.About This Data:MethodologyCould your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report?See the fastest growing apps and publishers by downloads or revenue.REQUEST DEMO4 2022 Sensor Tower Inc.-All Rights ReservedMarke
9、t Overview$0$50B$100B$150B$200B$250B20212022F 2023F 2024F 2025F 2026F$72B$65B$58B$51B$45B$47BMarket Overview:Global Mobile App Spending Forecast$233 Billion App Store+Google Play Revenue By 2026$161 Billion App Store Revenue By 2026$72 Billion Google Play Revenue By 2026$0$50B$100B$150B$200B$250B202
10、12022F 2023F 2024F 2025F 2026F$233B$207B$182B$159B$137B$132B+12.0%CAGR$0$50B$100B$150B$200B$250B20212022F 2023F 2024F 2025F 2026F$161B$142B$124B$108B$92B$85BWorldwide App Store and Google Play User Spending Worldwide App Store User Spending Worldwide Google Play User Spending 6 2022 Sensor Tower Inc
11、.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.+13.7%CAGR+8.9%CAGRMarket Overview:Global Mobile App Download Forecast 181 Billion App Store+Google Play Downloads By 202638 Billio
12、n App Store Downloads By 2026 143 Billion Google Play Downloads By 2026 Worldwide App Store and Google Play Downloads Worldwide App Store DownloadsWorldwide Google Play Downloads7 2022 Sensor Tower Inc.-All Rights Reserved 050B100B150B200B20212022F 2023F 2024F 2025F 2026F143B136B129B121B114B111B050B
13、100B150B200B20212022F 2023F 2024F 2025F 2026F181B173B165B156B148B144B+4.7%CAGR 050B100B150B200B20212022F 2023F 2024F 2025F 2026F38B37B36B35B34B33B+2.9%CAGR+5.2%CAGR$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$27B$24B$21B$17B$14B$15BMarket Overview:U.S.Mobile App Spending Forecast$86 Bill
14、ion App Store+Google Play Revenue By 2026$59 Billion App Store Revenue By 2026$27 Billion Google Play Revenue By 2026$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$86B$75B$64B$53B$43B$40B+16.5%CAGR$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$59B$51B$43B$36B$29B$25BU.S.App Store
15、 and Google Play User Spending U.S.App Store User Spending U.S.Google Play User Spending 8 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.+18.8%CAGR+12.3%CAG
16、RMarket Overview:U.S.Mobile App Download Forecast 13.4 Billion App Store+Google Play Downloads By 20268.2 Billion App Store Downloads By 2026 5.2 Billion Google Play Downloads By 2026 U.S.App Store and Google Play Downloads U.S.App Store DownloadsU.S.Google Play Downloads9 2022 Sensor Tower Inc.-All
17、 Rights Reserved 05B10B15B20212022F 2023F 2024F 2025F 2026F5.2B5.2B5.3B5.3B5.4B5.5B05B10B15B20212022F 2023F 2024F 2025F 2026F13.4B13.2B13.2B13.0B12.9B13.1B+0.5%CAGR 05B10B15B20212022F 2023F 2024F 2025F 2026F8.2B8.0B7.9B7.7B7.5B7.6B+1.4%CAGR-1.2%CAGR1.Global consumer spending in mobile apps is projec
18、ted to reach$233 billion by 2026,gaining more than$100 billion compared to the$132 billion spent in 2021.Expect solid growth on both stores,with a projected compound annual growth rate(CAGR)of 14 percent on the App Store and 9 percent on Google Play over the next five years.2.While consumer spending
19、 and mobile app adoption surged at the start of the pandemic in 2020,both metrics have begun to correct themselves by 2022.Growth is expected to remain low in the short-term as the market adjusts from the abnormally high levels seen in 2020 before picking back up again over the next four years.3.The
20、 U.S.will continue to be the preeminent market for mobile app consumer spending.Despite relatively low adoption growth,app revenue in the U.S.will growth faster than the global rate with a 16.5 percent CAGR over the next five years.Key Takeaways:Market OverviewCould your business benefit from access
21、 to Store Intelligence insights and the highly accurate data used to build this report?See the fastest growing apps and publishers by downloads or revenue.10 2022 Sensor Tower Inc.-All Rights ReservedREQUEST DEMOTop RegionsTop Regions:App Store Consumer Spending by RegionConsumer Spending by Region
22、2021Consumer Spending by Region Projected 202612 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.$26.9B$43.5B$9.8B$1.4B$215M$1.2B$1.7B$63.0B+134%$66.9B+54%$20
23、.7B+111%$2.9B+112%$620M+188%$3.1B+159%$3.9B+128%$200M$70B$200M$70BTop Regions:Google Play Consumer Spending by RegionConsumer Spending by Region 2021Consumer Spending by Region Projected 202613 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(includi
24、ng the cut for Apple or Google).Android estimates do not include third-party stores.$16.2B$19.1B$8.6B$767M$228M$1.2B$826M$28.9B+78%$23.6B+23%$13.2B+54%$1.5B+97%$399M+75%$2.6B+123%$1.5B+86%$200M$30B$200M$30BTop Regions:App Store Downloads by RegionDownloads by Region 2021Downloads by Region Projected
25、 202614 2022 Sensor Tower Inc.-All Rights Reserved8.2B13.3B7.2B1.2B359M1.9B558M8.9B+7%14.5B+9%8.9B+24%1.4B+15%786M+119%2.7B+44%635M+14%350M15B350M15BTop Regions:Google Play Downloads by RegionDownloads by Region 2021Downloads by Region Projected 202615 2022 Sensor Tower Inc.-All Rights Reserved6.0B5
26、2.2B20.2B2.5B6.6B23.4B440M5.6B-6%73.8B+41%21.3B+5%2.8B+10%11.1B+68%28.2B+20%397M-10%400M75B400M75B$0$10B$20B$30B$40B20212022F 2023F 2024F 2025F 2026F$13.2B$11.9B$10.7B$9.5B$8.3B$8.6BTop Regions:Europe Mobile App Spending Forecast$33.9 Billion App Store+Google Play Revenue By 2026$20.7 Billion App St
27、ore Revenue By 2026$13.2 Billion Google Play Revenue By 2026$0$10B$20B$30B$40B20212022F 2023F 2024F 2025F 2026F$33.9B$30.0B$26.3B$22.9B$19.4B$18.4B+13.0%CAGR$0$10B$20B$30B$40B20212022F 2023F 2024F 2025F 2026F$20.7B$18.1B$15.6B$13.4B$11.1B$9.8BEuropean App Store and Google Play User Spending European
28、 App Store User Spending European Google Play User Spending 16 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.+16.1%CAGR+9.0%CAGRTop Regions:Europe Mobile Ap
29、p Download Forecast 30.2 Billion App Store+Google Play Downloads By 20268.9 Billion App Store Downloads By 2026 21.3 Billion Google Play Downloads By 2026 European App Store and Google Play Downloads European App Store DownloadsEuropean Google Play Downloads17 2022 Sensor Tower Inc.-All Rights Reser
30、ved 05B10B15B20B25B30B35B20212022F 2023F 2024F 2025F 2026F21.3B20.9B20.5B20.1B19.8B20.2B05B10B15B20B25B30B35B20212022F 2023F 2024F 2025F 2026F30.2B29.5B28.8B28.1B27.5B27.4B+2.0%CAGR 04B9B13B18B22B26B31B35B20212022F 2023F 2024F 2025F 2026F8.9B8.6B8.3B8.0B7.7B7.2B+4.3%CAGR+1.0%CAGR$0$1B$2B$3B$4B$5B$6B
31、$7B U.K.Germany France Switzerland Italy Turkey Spain Sweden Netherlands Russia$963M$1.2B$1.2B$1.3B$1.3B$1.8B$2.1B$3.7B$6.1B$6.3B$1.2B$608M$544M$606M$879M$894M$927M$2.0B$3.4B$3.5B20212026FTop Countries in Europe by Consumer SpendingProjected consumer spending for top European countries,App Store and
32、 Google PlayThe U.K.,Germany,and France will continue to lead European consumer spending with healthy growth.Russia is the only country with revenue growth less than 40 percent over the next five years(due to the suspension of billing on Google Play in March 2022).Sweden is projected for the highest
33、 growth among top European markets at 127 percent over the next five years.Switzerland and Spain will also see spending more than double by 2026,with Italy and the Netherlands falling just below this rate.18 2022 Sensor Tower Inc.-All Rights Reserved+78%+78%+88%+125%+97%+44%+108%+127%+93%-22%Note Re
34、garding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.01B2B3B4B5B6B7B Russia Turkey U.K.Germany France Ukraine Italy Spain Poland Romania668M
35、1.1B1.5B1.8B2.0B2.1B2.1B2.4B4.0B6.7B551M941M1.4B1.7B1.4B2.2B2.3B2.3B3.9B5.9B20212026FTop Countries in Europe by DownloadsProjected downloads for top European countries,App Store and Google PlaySome of the largest markets in Europe have become relatively saturated,leading to only modest projected gro
36、wth over the next five years.Downloads in the U.K.will grow 1 percent,while Germany and France will experience a small decline in installs.Much of the download growth in the region will be driven by eastern European countries such as Ukraine,Romania,Poland,and Russia.No other top European market is
37、projected for more than 10 percent growth by 2026.Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.19 20
38、22 Sensor Tower Inc.-All Rights Reserved+14%+5%+1%-8%-3%+46%+5%+8%+17%+21%$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$24B$22B$21B$19B$18B$19BTop Regions:Asia Mobile App Spending Forecast$91 Billion App Store+Google Play Revenue By 2026$67 Billion App Store Revenue By 2026$24 Billion Goo
39、gle Play Revenue By 2026$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$91B$83B$77B$69B$63B$62B+8.0%CAGR$0$20B$40B$60B$80B$100B20212022F 2023F 2024F 2025F 2026F$67B$61B$56B$50B$45B$43BAsia App Store and Google Play User Spending Asia App Store User Spending Asia Google Play User Spending 20
40、 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Revenue Estimates We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.+9.0%CAGR+4.3%CAGRTop Regions:Asia Mobile App Download Forecast 88.3 Billion App Store+Google Play Downloads
41、By 202614.5 Billion App Store Downloads By 2026 73.8 Billion Google Play Downloads By 2026 Asia App Store and Google Play Downloads Asia App Store DownloadsAsia Google Play Downloads21 2022 Sensor Tower Inc.-All Rights Reserved 020B40B60B80B100B20212022F 2023F 2024F 2025F 2026F73.8B69.1B64.2B59.4B54
42、.1B52.2B020B40B60B80B100B20212022F 2023F 2024F 2025F 2026F88.3B83.4B78.3B73.3B67.8B65.5B+6.2%CAGR 020B40B60B80B100B20212022F 2023F 2024F 2025F 2026F14.5B14.3B14.1B13.9B13.7B13.3B+1.7%CAGR+7.2%CAGR$0$5B$10B$15B$20B$25B$30B$35B China*Japan South Korea Taiwan Hong Kong Thailand Malaysia Singapore Indon
43、esia India$1.1B$1.1B$1.2B$1.4B$1.6B$2.6B$5.1B$9.1B$32B$33B$520M$558M$596M$757M$1.1B$1.3B$3.1B$6.6B$24B$23B20212026FTop Countries in Asia by Consumer SpendingProjected consumer spending for top Asian countries,App Store and Google PlayAsias consumer spending continues to be dominated by a handful of
44、top countries,especially for mobile games.China,Japan,and South Korea combined 86 percent of the regions revenue in 2021,although this is projected to fall to 82 percent by 2026.The biggest gainers in market share in the region are Hong Kong and Taiwan.Meanwhile,consumer spending in Singapore,Indone
45、sia,and India is expected to double by 2026.22 2022 Sensor Tower Inc.-All Rights Reserved+45%+32%+38%+65%+95%+52%+89%+104%+103%+106%*Note:Chinas totals only include the App Store since Google Play is not available in China.$757M$596M$558M$520MNote Regarding Revenue Estimates Our estimates include wo
46、rldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.010B20B30B40B50B India Indonesia China*Pakistan Philippines Vietnam Thailand Japan South Korea Malaysia1.6B2.0B2.5B3.1B4.7B5.1B6.1B7.0B9.
47、8B40.2B1.4B2.1B2.6B2.6B3.5B3.2B3.1B7.5B7.4B27.8B20212026FTop Countries in Asia by DownloadsProjected downloads for top Asian countries,App Store and Google PlayIndia will continue to be the largest market for mobile app adoption in the world and will account for nearly half of all installs in Asia b
48、y 2026.Its downloads will surpass 40 billion in 2026 with annual growth of 7.6 percent over the next five years.Pakistan is projected for the highest growth among top European countries at 97 percent,helping it to pass the Philippines and Vietnam to rank as the No.4 country in Asia in 2026.The Phili
49、ppines will also see strong growth at 60 percent,the second highest rate among the top 10 countries in Asia.23 2022 Sensor Tower Inc.-All Rights Reserved+44%+32%-6%+97%+60%+32%+19%-6%-1%+12%*Note:Chinas totals only include the App Store since Google Play is not available in China.Note Regarding Down
50、load Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Key Takeaways:Top RegionsCould your business benefit from access to Store
51、Intelligence insights and the highly accurate data used to build this report?See the fastest growing apps and publishers by downloads or revenue.24 2022 Sensor Tower Inc.-All Rights Reserved1.Consumer spending growth in North America will outpace that in Asia and Europe on both stores.North American
52、 revenue will climb by 113 percent by 2026(134 percent on the App Store and 78 percent on Google Play),compared to 84 percent growth in Europe and 45 percent growth in Asia.2.Meanwhile,Asia is the region that will see the greatest level of new app adoption over the next five years,mostly driven by m
53、ore than 40 percent growth on Google Play.It will have a more modest growth rate at 9 percent on the App Store,although its worth noting that this is pulled down by China,where Google Play is not available.3.Revenue growth will be strong across top European markets.Among the top 10 countries in Euro
54、pe,eight will see consumer spending climb by more than 75 percent by 2026.REQUEST DEMOTop CountriesApp Store Countries by Consumer SpendingTop 10 countries by App Store consumer spendingThe U.S.passed China to become the largest market for consumer spending on the App Store at the start of the pande
55、mic,and the gap has only widened since.The U.S.is projected for a CAGR of 19 percent over the next five years compared to just 8 percent in China.The top three countries will remain well above the competition,combining for$113 billion and 70 percent of global consumer spending in 2026.Meanwhile,the
56、No.5 to No.9 countries remain competitive with projected spending in each sitting between$3.2 billion and$3.5 billion.26 2022 Sensor Tower Inc.-All Rights ReservedUnited States China Japan United Kingdom Taiwan Canada South Korea Australia Germany France-1 2 3 4 5 6 7 8 9 10-1+1-1 2 3 4 5 6 7 8 9 10
57、United States China Japan United Kingdom Taiwan Canada South Korea Germany Australia France2022FUnited States China Japan United Kingdom Canada Australia South Korea Taiwan Germany France-3-1 2 3 4 5 6 7 8 9 10-+1+22026F2021Note Regarding Revenue Estimates Our estimates include worldwide revenue for
58、 iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.App Store Countries by Consumer SpendingTop 10 countries by App Store consumer spendingU.S.consumer spending on the App Store will reach nearly$60 billion b
59、y 2026,a CAGR of 19 percent over the next five years.This will only widen the gap between the U.S.and the next largest markets,China and Japan.App Store consumer spending spiked across top markets at the start of the pandemic,leading to particularly high growth in 2020.While growth has slowed in 202
60、2 as many consumers have shifted back to spending on travel,restaurants,and other services,expect growth rates to return to normal over the next several years.27 2022 Sensor Tower Inc.-All Rights Reserved$0$10B$20B$30B$40B$50B$60B20022F2023F2024F2025F2026FU.S.+19%CAGRJapan+8%CAGRU.K.+13%C
61、AGRCanada+16%CAGRChina+8%CAGRU.S.ChinaJapanU.K.CanadaApp StoreNote Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.Google Play Countr
62、ies by Consumer SpendingTop 10 countries by Google Play consumer spendingThere is little projected movement among the top countries by consumer spending on Google Play.The only expected change among the top five between 2021 and 2026 is the U.K.passing Taiwan to take the No.5 spot with a solid 10 pe
63、rcent CAGR.Brazil,the No.13 country in 2021,is expected to move up to No.9 by 2026,passing Turkey,Russia,and Thailand.While Brazil was just one of two countries to see revenue decline in 2020 during the initial spread of COVID-19,no country is projected for higher spending growth on Google Play in 2
64、022 than Brazil at 41 percent year-over-year.28 2022 Sensor Tower Inc.-All Rights ReservedUnited States Japan South Korea Germany Taiwan United Kingdom France Canada Australia Brazil-+31 2 3 4 5 6 7 8 9 10-1 2 3 4 5 6 7 8 9 10United States Japan South Korea Germany Taiwan United Kingdom France Canad
65、a Australia Turkey2022FUnited States Japan South Korea Germany United Kingdom Taiwan France Canada Brazil Australia-1-1 2 3 4 5 6 7 8 9 10+1+1-12026F2021Note Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut
66、for Apple or Google).Android estimates do not include third-party stores.Google Play Countries by Consumer SpendingTop 10 countries by Google Play consumer spendingThe U.S.will gain market share on Google Play as well as the App Store,with its projected 12 percent CAGR outpacing the 7 percent expect
67、ed for the rest of the world.While U.S.revenue is actually expected to fall slightly in 2022,the unusually high growth seen during the pandemic and its 33 percent CAGR between 2018 and 2021 suggests that this is likely to be a short-term blip rather than a major market shift.Growth in Japan and Sout
68、h Korea is expected to be more muted.However,consumer spending in these markets in 2026 will still be more than double the next largest market,Germany.29 2022 Sensor Tower Inc.-All Rights Reserved$0$5B$10B$15B$20B$25B$30B20022F2023F2024F2025F2026FU.S.JapanSouth KoreaGermanyU.K.Japan+2%CAG
69、RSouth Korea +3%CAGRU.K.+10%CAGRGermany +9%CAGRU.S.+12%CAGRNote Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.App Store Countries b
70、y DownloadsTop 10 countries by App Store downloadsIndia is the only new country expected to enter the downloads top 10 in 2026.The App Store is only projected to account for 2.5 percent of Indias app installs compared to 97.5 percent from Google Play,reflecting how even a small fraction of the mobil
71、e market in India is still significant compared to other top countries.The top three countries by downloads are also the top three by revenue.The U.K.is also among the top five by both downloads and revenue,while Canada,the fifth largest market for spending,ranks outside the top 10 by installs.30 20
72、22 Sensor Tower Inc.-All Rights ReservedUnited States China Japan United Kingdom Russia Brazil Germany France Vietnam Saudi Arabia-1 2 3 4 5 6 7 8 9 10-1 2 3 4 5 6 7 8 9 10United States China Japan United Kingdom Russia Brazil Germany France Vietnam Saudi Arabia2022FUnited States China Japan Russia
73、United Kingdom Brazil India Vietnam Germany France-2+1NEW+1-1 2 3 4 5 6 7 8 9 10-2-1-2026F2021Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estim
74、ates do not include third-party stores.App Store Countries by DownloadsTop 10 countries by App Store downloadsThe U.S.and China remain in a tight race for the top spot on the App Store,with each expected to approach 7.5 billion downloads in 2022.Our outlook for Chinas long-term growth is less optimi
75、stic,however,largely driven by government regulations pushing China-based publishers to focus on overseas markets.Most of the top markets will see downloads stay mostly flat over the next five years.Russia has the highest projected growth among the top five countries with a 4 percent CAGR.31 2022 Se
76、nsor Tower Inc.-All Rights Reserved02B4B6B8B10B20022F2023F2024F2025F2026FU.S.ChinaJapanRussiaU.K.App StoreChina-1%CAGRU.K.+1%CAGRRussia.+4%CAGRJapan +0%CAGRU.S.+1%CAGRNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and
77、 Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Google Play Countries by DownloadsTop 10 countries by Google Play downloadsPakistan will be the fastest riser among the top countries on Google Play,reaching the top five by 202
78、6 driven by a CAGR of 15 percent.The next highest projected CAGR among top countries is 10 percent for Egypt.The U.S.,meanwhile,is expected to drop three spots.Google Play downloads in the U.S.have declined each year since 2016 with the exception of 2020 as consumers adjusted to a new way of life du
79、ring the pandemic.32 2022 Sensor Tower Inc.-All Rights ReservedIndia Brazil Indonesia United States Russia Mexico Pakistan Philippines Turkey Vietnam+1-1 2 3 4 5 6 7 8 9 10-2+1-1 2 3 4 5 6 7 8 9 10India Brazil Indonesia United States Russia Mexico Turkey Pakistan Philippines Vietnam2022FIndia Brazil
80、 Indonesia Pakistan Russia Mexico United States Philippines Egypt Vietnam-3+3-1 2 3 4 5 6 7 8 9 10+2-2026F2021Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs on
81、ly.Android estimates do not include third-party stores.Google Play Countries by DownloadsTop 10 countries by Google Play downloadsIndia will continue to be far-and-away the largest market on Google Play,approaching 40 billion downloads by 2026.It will account for more downloads than the next five la
82、rgest countries combined.Other markets are also adjusting to reopening economies as consumers adapt to the pandemic.After Brazils app installs surged by 32 percent year-over-year in 2020,they are expected to fall slightly for the second straight year before modest positive growth returns in 2023.33
83、2022 Sensor Tower Inc.-All Rights Reserved010B20B30B40B20022F2023F2024F2025F2026FIndiaBrazilIndonesiaPakistanRussiaBrazil-0.5%CAGRRussia +2%CAGRIndonesia+5%CAGRPakistan+15%CAGRIndia+8%CAGRNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Googl
84、e Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Key Takeaways:Top CountriesCould your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report?See
85、 the fastest growing apps and publishers by downloads or revenue.34 2022 Sensor Tower Inc.-All Rights Reserved1.While China will persist as a major market for the App Store,expect the countrys app makers to continue shifting their attention elsewhere amid government regulation and mobile game publis
86、hing freezes.As a result,we project the U.S.to widen the gap with China as the top App Store market by both spending and downloads.2.On Google Play,the U.S.will continue to lead by consumer spending while India will keep its dominance in app adoption.Expect spending and download growth to be low acr
87、oss top countries in 2022 as consumers adjust to reopening economies,although higher growth is expected to return to most top markets by 2023.3.As rising consumer spending can sometimes lag behind installs,dont be surprised to see spending surge in some top countries despite slow growth in app adopt
88、ion.Brazil is projected to have the highest revenue growth rate on Google Play despite its installs on the platform remaining flat at around 10 billion each year.This would propel it into the top 10 countries by consumer spending on Google Play by 2026.REQUEST DEMOTop CategoriesApp Store Spending Gr
89、owth for Games vs.AppsProjected consumer spending in mobile games versus appsRevenue growth for apps continues to outpace that from games on the App Store,and consumer spending in non-game apps is expected to surpass that from games by 2024.App revenue will reach$91 billion by 2026 with a CAGR of 23
90、 percent,compared to$70 billion from games(6 percent CAGR).Despite the rapid projected growth for apps through 2026,this is actually still a slowdown from previous years.For example,consumer spending in apps(excluding games)nearly doubled between 2019 and 2021.36 2022 Sensor Tower Inc.-All Rights Re
91、served$0$25B$50B$75B$100B$125B$150B$175B20022F2023F2024F2025F2026F$91B$77B$63B$51B$39B$33B$25B$18B$70B$66B$62B$57B$53B$52B$48B$38BGamesAppsNote Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for
92、 Apple or Google).Android estimates do not include third-party stores.202020212022F2026F0%25%50%75%100%22%16%15%13%4%3%2%2%5%5%5%5%8%6%6%5%13%10%8%7%43%57%61%66%GamesEntertainmentPhoto&VideoSocial NetworkingHealth&FitnessBooksOtherApp Store Revenue Share by CategoryProjected consumer spending for to
93、p categoriesAs a result of the high revenue growth outside of games,mobile gamings share of iOS revenue is expected to drop from 61 percent in 2021 to 43 percent in 2026.This is a dramatic shift:games accounted for more than 80 percent of App Store revenue as recently as 2016.Entertainments share of
94、 App Store revenue is expected to climb by 5 percentage points over the next five years.Top apps in the category include TikTok,YouTube,and Tencent Video,each of which ranked among the top 10 apps overall by revenue in 2021.37 2022 Sensor Tower Inc.-All Rights Reserved2%2%3%4%Note Regarding Revenue
95、Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.Google Play Spending Growth for Games vs.AppsProjected consumer spending in mobile games versus appsMob
96、ile game revenue is expected to decline year-over-year for the first time since at least 2014.Some of this may be due to the market correcting to unusually high growth in 2020 during the pandemic.Overall,game revenue is expected to bounce back with a CAGR of 9 percent between 2021 and 2026.While con
97、sumer spending growth in apps has slowed in early 2022,growth remained positive Y/Y and we project solid gains.Apps are projected for a CAGR of 19 percent over the next five years,a bit of a slowdown from the 46 percent CAGR seen between 2018 and 2021.38 2022 Sensor Tower Inc.-All Rights Reserved$0$
98、20B$40B$60B$80B20022F2023F2024F2025F2026F$25B$22B$18B$15B$12B$10B$7B$5B$47B$43B$40B$36B$33B$36B$32B$25BGamesAppsNote Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Google Play.We report gross revenue(including the cut for Apple or Google).Android e
99、stimates do not include third-party stores.202020212022F2026F0%25%50%75%100%14%10%9%8%5%4%3%2%6%5%4%3%6%5%4%3%65%73%78%83%GamesSocialEntertainmentProductivityComicsSportsOtherGoogle Play Revenue Share by CategoryProjected consumer spending for top categoriesDespite the expected dip in mobile game re
100、venue in 2022,games will take a higher share of mobile app revenue on Google Play than on the App Store.The share from mobile games is projected to fall from 78 percent in 2021 to 65 percent in 2022.Social,Entertainment,and Productivity will continue to be the three largest categories outside of Gam
101、es.Each will see a CAGR of roughly 20 percent over the next five years,driving combined revenue from$5 billion in 2021 to$12.7 billion in 2026.39 2022 Sensor Tower Inc.-All Rights Reserved1%2%2%2%1%1%1%1%Note Regarding Revenue Estimates Our estimates include worldwide revenue for iPhone,iPad,and Goo
102、gle Play.We report gross revenue(including the cut for Apple or Google).Android estimates do not include third-party stores.App Store Download Growth for Games vs.AppsProjected downloads of mobile games versus appsApp installs for games and apps spiked at the beginning of the pandemic in 2020 before
103、 declining in 2021.Look for positive growth to return in 2022 through 2026.Game downloads are projected to reach 9.8 billion by 2026,a CAGR of 2.3 percent.Meanwhile,app installs will approach 28 billion with a CAGR just higher than 3 percent.40 2022 Sensor Tower Inc.-All Rights Reserved010B20B30B40B
104、20022F2023F2024F2025F2026F27.9B27.2B26.5B25.7B25.0B24.0B24.3B21.5B9.8B9.6B9.4B9.2B9.0B8.8B10.1B9.2BGamesAppsNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique in
105、stalls only.Android estimates do not include third-party stores.202020212022F2026F0%25%50%75%100%43%42%41%40%6%6%7%7%6%6%6%6%6%6%5%4%6%6%7%7%7%8%7%6%26%26%27%29%GamesUtilitiesEntertainmentFinanceShoppingPhoto&VideoOtherApp Store Download Share by CategoryProjected downloads for top categoriesMarket
106、share for app downloads on the App Store will remain stable over the next five years.Among the top categories,Finance is projected to have the highest CAGR at 4.6 percent,followed by Utilities at 3.5 percent.Games will continue to lose market share,dropping from 30 percent in 2019 to 26 percent in 2
107、026.Game installs are still projected for positive growth over the next five years,yet not quite reaching the 10.1 billion seen in 2020.41 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps
108、and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Google Play Download Growth for Games vs.AppsProjected downloads in mobile games versus appsUnlike on the App Store,mobile game adoption growth on Google Play is projected to
109、 outpace that from apps over the next five years.Games will achieve 63 billion downloads in 2026 with a CAGR of 6 percent.Apps excluding games will have a slightly lower CAGR at 4.4 percent.Non-game installs jumped nearly 40 percent Y/Y in 2020 due to the pandemic before growth slowed to just 1.5 pe
110、rcent in 2021.42 2022 Sensor Tower Inc.-All Rights Reserved025B50B75B100B125B150B20022F2023F2024F2025F2026F80B76B73B69B65B65B62B52B63B60B56B53B49B47B46B33BGamesAppsNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Go
111、ogle pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.202020212022F2026F0%25%50%75%100%32%31%33%34%4%4%3%4%4%4%5%4%4%4%4%3%4%5%5%5%7%8%8%6%44%43%42%43%GamesToolsEntertainmentFinanceSocialCommunicationOtherGoogle Play Download Share by
112、 CategoryProjected downloads for top categoriesMobile games are projected to gain two percentage points of market share by 2026,while Tools and Entertainment will each lose a point.Some of the largest non-game categories have seen adoption slow in major markets such as the U.S.,India,and Brazil.Comm
113、unication is expected to have the fastest download growth rate among the top categories,followed by Finance.Both of these categories are projected for slightly faster growth than mobile games.43 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Download Estimates Our estimates include worldwi
114、de downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Forecast050M100M150M200MJan-19Apr-19Jul-19Oct-19Jan-20Apr-20Jul-20Oct-20Jan-21Apr-21Jul-21Oct-21Jan-22Apr-22Jul-22Oct-
115、22Jan-23Apr-23Jul-23Oct-23 Estimated Downloads without COVID-19 Estimated COVID-19 ImpactContinued Impact of COVID-19 on Business App AdoptionMonthly App Store downloadsUnsurprisingly,Business apps were some of the biggest beneficiaries during the pandemic as consumers adjusted to remote work.Busine
116、ss app installs spiked at the start of 2020 and adoption remained elevated in 2021.While some of the gains were only temporary as workers added the apps they needed or shifted back to in-person work,higher downloads have persisted even two years into the pandemic.It appears that a portion of the inc
117、reased demand for mobile apps will continue into 2023 and beyond.44 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Download Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs on
118、ly.Android estimates do not include third-party stores.020M40M60M80M100M120M140M160MJan-19Apr-19Jul-19Oct-19Jan-20Apr-20Jul-20Oct-20Jan-21Apr-21Jul-21Oct-21Jan-22Apr-22Jul-22Oct-22Jan-23Apr-23Jul-23Oct-23Estimated Downloads without COVID-19DownloadsForecastContinued Impact of COVID-19 on Travel App
119、AdoptionMonthly App Store downloadsUnlike Business apps,Travel was hit hard by the pandemic and the category saw installs decline precipitously amid lockdowns and stay-at-home orders.Installs have climbed back towards pre-pandemic levels as the category has gradually recovered over recent years.It a
120、ppears that the pandemic had a long-term impact on Travel apps,as was the case with Business apps.While downloads are nearing where they were in 2019,they still trail the expected growth that would have taken place without a pandemic.45 2022 Sensor Tower Inc.-All Rights ReservedNote Regarding Downlo
121、ad Estimates Our estimates include worldwide downloads for iPhone,iPad,and Google Play.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Key Takeaways:Top CategoriesCould your business benefit from access to Store
122、 Intelligence insights and the highly accurate data used to build this report?See the fastest growing apps and publishers by downloads or revenue.46 2022 Sensor Tower Inc.-All Rights Reserved1.Spending in mobile games on the App Store will be surpassed by that from non-game apps by 2024.Non-game rev
123、enue will reach$91 billion by 2026 with a CAGR of 23 percent,while game revenue will hit$70 billion with a CAGR of 6 percent.2.While revenue on Google Play for 2022 is expected to decline year-over-year for the first time since at least 2014,expect somewhat of a bounce back in 2023 through 2026.Some
124、 of the slowdown may be due to the market correcting from the unusually high growth in 2020 during the pandemic.Apps are projected for a CAGR of 19 percent over the next five years,while games have a projected CAGR of 9 percent.3.A substantial portion of the impact on demand for certain categories s
125、een at the outbreak of the pandemic appears to have persisted more than two years later.Despite similar growth rates entering the pandemic,Business app installs on the App Store are projected to more than double between 2019 and 2026,while Travel downloads will only climb 20 percent over the same pe
126、riod.REQUEST DEMOConclusion The mobile app market began to correct itself after unusually high spending and download growth seen at the beginning of the pandemic.While growth in most categories and countries has slowed in 2022,look for an acceleration into 2023 and beyond as the markets return to no
127、rmal.Consumers continue to prove they are increasingly willing to spend in apps outside of mobile games.The share of revenue from non-game apps will only continue to grow,with App Store consumer spending in non-game apps exceeding that from games by 2024.Mobile games will only account for 43 percent
128、 of consumer spending on the App Store by 2026 and 65 percent of spending on Google Play.The United States position as the market leader for mobile app revenue will only strengthen in the coming years.U.S.revenue growth on both the App Store and Google Play will outpace the global rate.By 2026,it wi
129、ll account for 37 percent of all consumer spending across the two stores,up from 30 percent in 2020.The pandemic has cause a lasting impact on some key categories even after two years.Business and Medical category adoption remains far ahead of expected growth,while Travel apps are still trying to re
130、ach pre-pandemic levels.Conclusion 2022 Sensor Tower Inc.-All Rights Reserved48Sensor Tower Solutions49 2022 Sensor Tower Inc.-All Rights ReservedStore Intelligence Make strategic decisions with the industrys most accurate estimates.App Intelligence Drive organic growth with the leading App Store Op
131、timization platform.Ad Intelligence Develop winning User acquisition campaigns with crucial mobile advertising insights.Usage Intelligence Benchmark app usage,engagement,and demographics.App Teardown Evaluate which SDKs apps are using and measure SDK adoption across market segments.Consumer Intellig
132、ence Access unfiltered mobile user engagement for financial analysis.REQUEST DEMOInterested in our market intelligence solutions?If you want to learn more about Sensor Tower,please request a demo:Get the latest Insights Read new analysis of the mobile app ecosystem every weekday at 2022 Sensor Tower
133、 Inc.-All Rights ReservedSensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower,Inc.2022.Modification,republication,distribution,or other unauthorized usage violate this copyright,unless express permission has been granted.App icons,images,and
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135、custom data and research.Contact for help.51 2022 Sensor Tower Inc.-All Rights ReservedL O N D O NS A N F R A N C I S C OS H A N G H A IS E O U LSensor Tower is the leading solution for mobile marketers,app developers,and industry analysts who demand competitive insights on the mobile economy.Sensor Towers product suite includes:Top Charts,App Intelligence,Store Intelligence,Ad Intelligence,and Usage Intelligence.Contact Info: sensortowerAbout Sensor Tower 2022 Sensor Tower Inc.-All Rights Reserved