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1、Q2 2023:Store Intelligence Data DigestExplore the Quarters Top Apps,Games,Publishers,and More 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|Sensor Towers Qualitative Insights team compiled the download estimates provided in this report using the Sensor Tower S
2、tore Intelligence platform.Figures cited in this report reflect App Store and Google Play download estimates for April 1,2023 through June 30,2023.Download estimates presented are on a per-user basis,meaning that only one download per Apple or Google account is counted towards the total.Downloads of
3、 the same app by the same user to multiple devices,updates,or re-installs of the same app by the same user are not counted towards the total.Android app install estimates represent downloads from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Android stor
4、es.About This Data:Methodology 2023 Sensor Tower Inc.-All Rights Reserved|20405101520 2023 Sensor Tower Inc.-All Rights Reserved|3MARKET OVERVIEW TOP APPS TOP GAMES TOP PUBLISHERS TOP MARKETS STORIES OF THE QUARTER2407B13B20B27B33B40BQ2 2022Q2 202326.2B26.9B08B16B24B32B40BQ2 2022Q2 20238.1B7.9B 2023
5、 Sensor Tower Inc.-All Rights Reserved|405B10B15B20B25B30B35B40BQ2 2022Q2 202334.3B34.8BWorldwide App Store and Google Play DownloadsWorldwide App Store Downloads34.3 Billion App Store+Google Play Downloads in Q2 20238.1 Billion App Store Downloads in Q2 2023Market Overview:Q2 2023 Worldwide Downloa
6、d GrowthWorldwide Google Play Downloads26.2 Billion Google Play Downloads in Q2 2023-1.5%2.5%-2.7%2023 Sensor Tower Inc.-All Rights Reserved|5Top Apps by Downloads in Q2 2023TikTok has once again secured its position as the most downloaded app worldwide,maintaining the top spot for the twelfth conse
7、cutive quarter.ByteDance,the publisher of TikTok,has demonstrated its ability to consistently keep two of its apps,TikTok(No.1)and CapCut(No.5),among the top five apps since the fourth quarter of 2022.This achievement underscores ByteDances effective management in delivering highly popular and engag
8、ing apps to a global audience.Following the unprecedented success of the 2023 India Premier League(IPL),which set a global record for the highest number of concurrent views during a live-streamed event,JioCinema experienced remarkable growth in Q2 2023.Generating 68M downloads,JioCinema witnessed an
9、 impressive 168 percent quarter-over-quarter(QoQ)increase,making Q2 2023 its best performing quarter to date.This exceptional performance speaks to JioCinemas ability to leverage the success of marquee events and cater to the evolving demands of streaming audiences.Temu achieved a significant milest
10、one by securing a place among the top 10 apps worldwide for the first time.The apps installations more than doubled QoQ,surging from 31M in Q1 2023 to 74M in Q2 2023.This accomplishment can be attributed to Temus successful expansion into the European market,where it gained significant traction and
11、user adoption.Overall-Worldwide Top Apps by worldwide downloads 2023 Sensor Tower Inc.-All Rights Reserved|6TikTok Instagram Facebook WhatsApp CapCut Telegram Snapchat Spotify Temu Messenger JioCinema Shein WhatsApp Business Pintrest Twitter Youtube Netflix Amazon Picsart AI Canva 040M80M120M160M200
12、MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Chinese publishers,Bytedance and
13、Temu(PDD Holdings),asserted their dominance in the realm of top apps by downloads in the US.In Q2 2023,the two publishers claimed three out of the top five positions.Temu,with an impressive 30M downloads in Q2 2023,maintained its coveted no.1 spot for the second consecutive quarter,while the app ran
14、king second trailed behind with a notable gap.Warner Bros Discovery made a strategic move that paid off by relaunching HBO Max as Max on May 23,2023.This rebranding led to the swift ascent of the newly renamed streaming app,Max,which quickly soared to become the second most downloaded app in the Uni
15、ted States during Q2 2023.By the end of June 2023,Max had generated an impressive 21.5M downloads,solidifying its position as a major player in the streaming market.Overall-United States Top apps by U.S.downloads 2023 Sensor Tower Inc.-All Rights Reserved|7Temu Max CapCut TikTok Facebook SHEIN Insta
16、gram WhatsApp Cash App Google Telegram Messenger McDonalds Netflix Spotify Chat with Ask AI Snapchat Google Maps Twitter Amazon 08M16M24M32M40MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-in
17、stalled apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Temu,an online shopping platform that gained significant traction in the United States,has successfully expanded its operations to Europe,including prominent countries such as the UK,France,G
18、ermany,Italy,the Netherlands,and Spain.PaMeanwhile,Shein,a direct competitor of Temu,has continued its consistent growth in downloads quarter after quarter,reaching a new record of 15.5M adoptions during Q2 2023.Unlike other top apps,which experienced a decline in downloads compared to the previous
19、quarter,Sheins resilience and unwavering popularity have propelled t forward,solidifying its position as a favored app among users.These developments underscore the dynamic and ever-evolving nature of the app market,where both Temu and Shein have carved out their distinct places and demonstrated the
20、ir ability to thrive amidst fierce competition.Their consistent ability to attract and engage users highlights their appeal and adaptability to changing market dynamics.Overall-Europe Top apps by European downloads 2023 Sensor Tower Inc.-All Rights Reserved|8Temu TikTok WhatsApp CapCut Telegram Inst
21、agram SHEIN Facebook Snapchat Google Maps Messenger Google Pinterest Spotify McDonalds YouTube Vinted Duolingo QR&Barcode Scanner Wildberries 05M10M15M20M25M30MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps
22、and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.While Temu emerged as the leading app in both the U.S.and Europe,Meta,the parent company of Instagram and Facebook,continued to dominate the Asian market.Instagram and Facebo
23、ok consistently maintained their positions within the top three apps for the eighth consecutive quarter in Asia.Although Instagram experienced a 36 percent QoQ decline in Q2 2023,it still held its ground as the top app on both the App Store and Google Play.TikTok and Facebook followed closely behind
24、 in the rankings.The decrease in Instagrams performance can primarily be attributed to its performance in India,which accounts for the largest share of Instagram downloads in Asia,amounting to nearly 70 percent.The Indian governments recent implementation of an amendment to the Information Technolog
25、y Act has mandated social media platforms to fact-check posts.This policy change potentially led to a decline in new user adoption for the top social network apps in the country as users might view this as an infringement on their freedom of expression or an intrusion into their privacy.Among social
26、 apps,Instagram experienced the most substantial decline,with a 46 percent decrease in new user adoption in Q2 2023 compared to the previous quarter.This decline also followed its substantial surge in the past two quarter,and the decline brings it back to the long-term average.Overall-Asia Top apps
27、by Asia downloads 2023 Sensor Tower Inc.-All Rights Reserved|9Instagram TikTok Facebook JioCinema WhatsApp CapCut Snapchat Telegram Spotify WhatsApp Business Meesho Messenger Video Banane Wala PhonePe Flipkart Truecaller Remini-AI Photo Enhancer Shopsy 7.7 Shopee Live Bombastis Picsart AI 013M27M40M
28、53M67M80M93M107M120MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.2023 Sensor To
29、wer Inc.-All Rights Reserved|10Top Games by Downloads in Q2 2023Subway Surfers experienced a slight decline in downloads QoQ,dropping from 60M in Q1 2023 to 57M in Q2 2023.On the other hand,Garena Free Fire exhibited positive growth in downloads for the second consecutive quarter.If this upward tren
30、d continues,Garena Free Fire has the potential to surpass Subway Surfers and reclaim the top position as the number one game worldwide in the upcoming quarter.A new game called MONOPOLY GO!,which was launched in April 2023,made an impressive entry into the worldwide top 10 games list in Q2 2023,secu
31、ring the ninth spot for most downloaded games during the quarter.The United States holds the majority share with a 26 percent market share of MONOPOLY GO!downloads,followed by the U.K.with a 6 percent share,although significantly lower.Overall-Worldwide Top games by worldwide downloads 2023 Sensor T
32、ower Inc.-All Rights Reserved|11Subway Surfers Garena Free Fire Roblox Ludo King Candy Crush Block Blast-Block PUBG Royal Match MONOPOLY GO!Bridge Race Dream11 Gardenscapes Race Master 3D Going Balls Attack Hole My Talking Tom 2 8 Ball Pool FIFA Mobile My Talking Tom Friends Tomb of the Mask 09M17M2
33、6M34M43M51M60MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.In Q2 2023,MONOPOLY
34、GO!emerged as the top title in the United States.The app garnered a staggering 85M downloads,surpassing by a large margin the second-ranked title,Roblox,which gained 5.9M downloads during the same period.Another noteworthy entry in the U.S.game rankings was Honkai:Star Rail,a captivating RPG develop
35、ed by miHoYo.It stood out as the sole RPG title to break into the top 20 games during Q2 2023,securing the sixth position for most downloaded games in the U.S.This achievement highlights the appeal and popularity of Honkai:Star Rail among U.S.gamers.On the other hand,Survivor,a rapidly growing game
36、in the U.S.during the latter half of 2022,experienced a decline in downloads over the past three quarters.Its downloads plummeted from a peak of 6.7M in Q3 2022 to 2.4M in Q2 2023,representing a 64 percent decrease.Consequently,Survivors games sharp drop from its peak to the eighteenth position in Q
37、2 2023 suggests a decrease in its appeal or competition from other games.This decline highlights the fast-paced and competitive nature of the gaming industry,where user preferences can change rapidly,and games need to continually adapt to remain successful.Overall-United States Top games by U.S.down
38、loads 2023 Sensor Tower Inc.-All Rights Reserved|12MONOPOLY GO!Roblox Royal Match Subway Surfers Gardenscapes Honkai:Star Rail Tomb of the Mask Block Blast-Block Magic Tiles 3 Attack Hole Duet Cats Happy Hospital Candy Crush Wordscapes Going Balls Call of Duty Parking Jam 3D Survivor!.io Bridge Race
39、 Among Us 02M4M5M7M9MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.MONOPOLY GO!n
40、ot only emerged as the top title in Q2 2023 in the U.S.but also established its dominance in Europe with an impressive 12.6M downloads.This accomplishment is significant as it showcases the games strong cross cultural appeal.Furthermore,the European big five countries(U.K.,Germany,Spain,Italy,and Fr
41、ance)played a significant role in driving app adoption for MONOPOLY GO!,accounting for nearly 70 percent of all downloads in Europe.In the European mobile gaming industry,Arcade emerged as the most popular genre,with a staggering nine out of the top 20 games falling under this category.Arcade games
42、accounted for more than a quarter of the all gaming downloads in Europe,highlighting their appeal within the market.Puzzle games also demonstrated a robust performance in Europe,representing over one-fifth of both total gaming downloads and revenue.Overall-Europe Top games by European downloads 2023
43、 Sensor Tower Inc.-All Rights Reserved|13MONOPOLY GO!Roblox Royal Match Subway Surfers Gardenscapes Block Blast-Block Words of Wonders FIFA Mobile Going Balls Tomb of the Mask Snake.io Piano Star Attack Hole PUBG Magic Tiles 3 Vehicle Masters Stumble Guys Duet Cats Bridge Race Brain Test 03M6M8M11M1
44、4MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Ludo King has continued its impr
45、essive streak by securing the no.1 spot for the third consecutive quarter.In Q2 2023,the app achieved a remarkable 38.7M downloads in Asia.Notably,India,which has consistently been the leading Asian country for Ludo King since its launch in 2016,accounted for 87 percent of the apps total downloads i
46、n Q2 2023.Ludo King has showcased its enduring appeal and ability to captivate users in the highly competitive gaming landscape.In a similar vein,Honkai:Star Rail,a new game developed by miHoYo,has made its impact,breaking into the top 20 most downloaded titles in Asia in Q3 2023.This achievement ca
47、n be attributed to the immense fanbase and anticipation generated by miHoYos existing RPG games,such as Honkai Impact and Genshin Impact.The significance of this breakthrough lies in the successful leveraging of miHoYos established reputation and the ability to generate significant downloads and int
48、erest for Honkai:Star Rail.It demonstrates the power of brand recognition and the potential for new games to benefit from a loyal and enthusiastic player base.The contrasting performance of other RPG titles from miHoYo,which experienced a decline in downloads ranging from 5 to 37 percent QoQ,highlig
49、hts the competitive nature of the RPG genre and the need for continuous innovation to maintain user engagement.Overall-Asia Top games by Asia downloads 2023 Sensor Tower Inc.-All Rights Reserved|14Ludo King Garena Free Fire Dream11 Subway Surfers Indian Bikes Driving Candy Crush PUBG Temple Run 2 Ro
50、blox Hill Climb Racing Carrom Pool Car Driving School:Car Games Block Blast-Block My Talking Tom 2 My Talking Tom Friends Car Games 3D Race Master 3D Bridge Race Ramp Car Games:GT Car Stunts Honkai:Star Rail 08M16M24M32M40MApp StoreGoogle PlayNote Regarding Download Estimates Our estimates include d
51、ownloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.2023 Sensor Tower Inc.-All Rights Reserved|15Top Publishers by Downloads in Q2 2023Maintaining its position as
52、the largest app publisher in terms of worldwide downloads,Meta(formerly known as Facebook)continued to dominate the mobile app market.In Q2 2023,three out of the top five apps belonged to Meta.Instagram,a popular social media platform owned by Meta,retained its lead with a substantial 188.9M downloa
53、ds,followed closely by Facebook and WhatsApp.The top 10 publishers remained the same as the previous quarter,with only a rearrangement in their rankings.A noteworthy development was Microsoft surpassing Embracer Group to claim the seventh position as the publisher with the highest number of download
54、s worldwide in Q2 2023.Furthermore,the combined efforts of Google Maps and YouTube resulted in an increase of more than 8M downloads QoQ,representing a 6 percent uplift.Overall-Worldwide Top publishers by worldwide downloads 2023 Sensor Tower Inc.-All Rights Reserved|16Meta Google Bytedance Azur Int
55、eractive Supersonic Studio SayGames Microsoft Embracer Group M BabyBus Outfit7 Limited Tencent Take-Two Interactive Voodoo Zego Studio Amazon AppLovin Alibaba Group Homa Games ABISHKKING 0100M200M300M400M500M600M700MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include download
56、s for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.Despite experiencing a downward trend in the United States over the past three years,Google maintained its position as
57、 the leading publisher in Q2 2023,securing an impressive 80M downloads.With a significant lead of over 45M downloads,Google solidified its dominance,leaving Take-Two Interactive in a distant second place.This noteworthy margin further emphasizes Googles unrivaled influence and reach as a publisher.I
58、n a remarkable ascent,Temu climbed four positions to secure the fourth spot among publishers in Q2 2023.This achievement can be attributed to its successful expansion into the European market,where Temu has continuously gained adoption throughout the quarter.Impressively,Temu achieved a new record o
59、f 74M downloads.The European market played a significant role in this success,accounting for 39 percent of Temus total download share.This surge in popularity highlights the growing demand for affordable shopping apps,especially during times of inflation,as consumers actively seek cost-effective sol
60、utions for their shopping needs.Overall-United States Top publishers by U.S.downloads 2023 Sensor Tower Inc.-All Rights Reserved|17Google Take-Two Interactive Meta Temu Microsoft AT&T Amazon Embracer Group Voodoo Bytedance Supersonic Studio AppLovin SayGames Azur Interactive M Disney Scopely Homa Ga
61、mes Electronic Arts Comcast 010M20M30M40M50M60M70M80M90MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not inclu
62、de third-party stores.Google successfully maintained its position as the leading publisher in Europe,further solidifying its dominance in the region.In Q2 2023,Google boasted an impressive lineup of 14 different apps,each surpassing 3M downloads.Among these apps,Google Maps emerged as a standout per
63、former,experiencing rapid growth and popularity,particularly in Turkey,during Q2 2023.In this market,Google Maps witnessed a substantial surge in adoption,with its downloads increasing by an impressive 88 percent QoQ.This remarkable growth reflects the increasing reliance on Google Maps among Turkis
64、h users and highlights its effectiveness in meeting the navigation and mapping needs of the local population.The significance of Googles position as the leading publisher in Europe lies in its ability to consistently deliver a range of highly popular and widely used apps.This achievement demonstrate
65、s Googles deep understanding of user preferences and its capacity to provide valuable solutions across different markets.Furthermore,the notable growth of Google Maps in Turkey signifies the apps effectiveness in addressing the specific needs of users in that region,solidifying its position as a go-
66、to choice for navigation and mapping services.Overall-Europe Top publishers by European downloads 2023 Sensor Tower Inc.-All Rights Reserved|18Google Meta Azur Interactive Supersonic Studio SayGames Bytedance Microsoft Embracer Group Yandex Take-Two Interactive M Voodoo ABISHKKING Temu Outfit7 Limit
67、ed Amazon BabyBus AppLovin Homa Games Electronic Arts 017M34M51M69M86M103M120MGoogle PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android
68、estimates do not include third-party stores.For three consecutive quarters,Meta,Google,ByteDance,Tencent,and Azur Interactive have consistently held the top five positions in overall downloads in Asia.This remarkable achievement underscores their collective dominance and influence in the Asian app m
69、arket.Despite experiencing a 20 percent QoQ decline in downloads,Meta has managed to exceed the impressive milestone of 300M downloads in Q2 2023.However,the decline in Metas downloads can primarily be attributed to the impact of an amendment to the Information Technology Act in India.Notably,India
70、accounted for over 50 percent of the downloads for apps published by Meta.This decline was particularly evident in social apps from Meta,with Instagram showing a 45 percent drop,and Facebook a 23 percent decline in downloads compared to the previous quarter in India.The significance of these numbers
71、 lies in the challenges faced by Meta due to regulatory changes and users concerns about their privacy in India,ultimately impacting app downloads.Despite this,Metas ability to surpass the 300M download mark showcases its continued widespread adoption of its apps in Asia.The specific decline in Inst
72、agram and Facebook downloads highlights the consequences of regulatory amendments and emphasizes the need for app publishers to adapt to evolving legal frameworks and user preferences in different markets.Overall-Asia Top publishers by Asia downloads 2023 Sensor Tower Inc.-All Rights Reserved|19Meta
73、 Google Bytedance Tencent Azur Interactive Supersonic Studio BabyBus SayGames M Outfit7 Limited Alibaba Group Zego Studio Dekhta Ja India Microsoft Embracer Group Snap Take-Two Interactive InShot Reliance Jio Garena Games Online 080M160M240M320M400MGoogle PlayApp StoreNote Regarding Download Estimat
74、es Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.2023 Sensor Tower Inc.-All Rights Reserved|20Top Markets by Downloads in Q2 2023In Q2
75、 2023,India maintained its impressive level of app downloads,at 6.6B,which remained consistent with the same period the previous year.This substantial number of downloads was primarily driven by Google Play,a trend observed in the top 10 markets,with the exception of the United States.While India,th
76、e U.S.,and Russia maintained a relatively stable level of downloads compared to the previous year,with marginal growth,Brazil and Indonesia experienced notable declines of more than 5 percent.Indonesia,specifically,saw a decline of 9 percent in downloads year-over-year(YoY).Despite these declines,Br
77、azil and Indonesia still retain their positions as the third and fourth largest markets,respectively.In contrast,the markets ranked seventh to tenth remained fiercely competitive,with download figures ranging from 820M to 936M.There were some shifts in rankings compared to the previous year,with Vie
78、tnam experiencing relatively slower growth,resulting in its ranking falling from seventh place in Q2 2022 to tenth place in Q2 2023.Overall Top market by downloads 2023 Sensor Tower Inc.-All Rights Reserved|21India US Brazil Indonesia Russia Mexico Turkey Pakistan Phillipines Vietnam 01B2B3B4B5B6B7B
79、Google PlayApp StoreNote Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.The United States and China contin
80、ue to dominate as the largest markets for the App Store,collectively accounting for 43 percent of all downloads on the platform in Q2 2023.However,both countries experienced YoY declines in app downloads.In Q2 2023,the United Kingdom saw a decline of 5.3 percent in app downloads compared to the prev
81、ious year.This decline was primarily driven by a large decrease in mobile game downloads.Mobile games in the UK witnessed a consecutive QoQ decline for five quarters,dropping from 107M downloads in Q1 2023 to 84M downloads in Q2 2023.On the other hand,Brazil,ranking sixth,and Indonesia,ranking seven
82、th,exhibited strong growth in mobile app adoption,with downloads increasing by 15 percent and 24 percent YoY,respectively.If this upward trend persists,both countries have the potential to enter the top five markets for mobile app downloads in the upcoming years.The increasing smartphone penetration
83、 and digital connectivity in these markets are likely to continue to contribute to the growing app adoption among their populations.App Store Top markets by downloads 2023 Sensor Tower Inc.-All Rights Reserved|220500M1.0B1.5B2.0B U.S.China Mainland Japan U.K.Russia268M299M397M1.63B1.82B254M316M393M1
84、.70B1.86BQ2 2022Q2 2023-1.9%-4.1%+1.0%-5.3%+5.5%Note Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include third-party stores.India
85、has firmly established itself as the leading market for Google Play,consistently surpassing 6B downloads each quarter for the past three years.Remarkably,India alone accounted for over 24 percent of all downloads on Google Play,making it the sole country to contribute a double-digit share of downloa
86、ds in the store.In contrast to the double-digit growth observed on the App Store,both Brazil and Indonesia experienced YoY declines on Google Play.Brazil saw an 8.5 percent decline,with installs falling from 2.4B in Q1 2022 to 1.7B in Q1 2023.Similarly,Indonesia experienced a 10 percent decline,fall
87、ing from 1.9B to 1.7B over the same period.Despite these declines,both countries maintained their positions among the top three markets on Google Play.Google Play Top markets by downloads 2023 Sensor Tower Inc.-All Rights Reserved|2301B2B3B4B5B6B7B India Brazil Indonesia U.S.Mexico1.10B1.32B1.72B2.1
88、7B6.42B1.09B1.29B1.91B2.36B6.48BQ2 2022Q2 2023-0.9%-8.3%-10.0%1.8%+0.8%Note Regarding Download Estimates Our estimates include downloads for iPhone,iPad,and Google Play in Q2 2023.Apple apps and Google pre-installed apps are excluded.We report unique installs only.Android estimates do not include th
89、ird-party stores.2023 Sensor Tower Inc.-All Rights Reserved|24Stories of the Quarter Streak Features Boost Engagement in Education Apps In the education app market,the incorporation of“streak”functionality has gained momentum.This feature is being widely adopted by apps to boost user engagement and
90、motivation.Food Delivery Apps Struggle as Downloads Dip Below Pre-Pandemic Levels Across the United States,Europe,and Asia,food delivery apps are struggling to acquire new users.Downloads have seen a large decline,dropping below pre-pandemic levels,presenting a significant challenge for the industry
91、.Netflix Expands Crackdown on Password Sharing to Over 100 Countries Netflixs initiative to combat password sharing extends to more than 100 countries,aiming to promote individual subscriptions and address market saturation concerns by curbing unauthorized account sharing Could your business benefit
92、 from access to Store Intelligence insights and the highly accurate data used to build this report?See the fastest growing apps and publishers by downloads or revenue.REQUEST DEMO 2023 Sensor Tower Inc.-All Rights Reserved|25Stories of the Quarter:Introduction 2023 Sensor Tower Inc.-All Rights Reser
93、ved|26Streak Feature in Language Learning Apps 2023 Sensor Tower Inc.-All Rights Reserved|27Education apps have witnessed a surge in the adoption of streak features,following the successful implementation by Duolingo.A substantial number of education apps,13 on Google Play and 12 on the App Store,ad
94、ded the keyword Streak to their app descriptions during the first half of 2023,a notable increase from the previous year.This trend reflects the growing recognition of the streak features ability to drive user engagement.The introduction of streak features has proven to have a positive impact on use
95、r engagement.For instance,Busuu experienced a remarkable 15 percent increase in total session count after implementing streaks and shields at the end of last year.Similarly,Drops saw an upsurge in total sessions after introducing their Streak Rescue feature on May 23,2023.These examples further demo
96、nstrate the effectiveness of streak features in boosting user engagement within education apps.05020 H12020 H22021 H12021 H22022 H12022 H22023 H2965368App StoreGoogle PlayTotal Session count06M12M18MMonth before Streak feature releasedMonth after Streak feature released18M16M04
97、M8MMonth before Streak feature releasedMonth after Streak feature released8.1M7.8MImpact of Streak Features on Session CountsStreak Features Gain Popularity in Education Apps as User Engagement SoarsEducation Apps Adding“Streak”Feature Apps adding the term“Streak”to description,H1 2020 to H1 2023,Wo
98、rldwideAvg Minutes per week05540455055Avg Sessions per week03691215Language learning apps are witnessing a surge in user engagement,thanks to the incorporation of streak features.Inspired by the success of Duolingos streak feature,apps like Busuu and MEMRISE have implemented streak featur
99、es into their platforms.In Q2 2023,these apps emerged as top performers,boasting an average of over 7.5 sessions per user per week.Duolingo,in particular,has excelled in leveraging gamification techniques to enhance the user experience.By incorporating elements such as leveling up,unlocking new less
100、ons,and fostering competition on leaderboards,Duolingo has successfully made language learning enjoyable and addictive.This gamified approach not only motivates users but also instills a sense of accomplishment and progress.As a result,users spend an average of 50.4 minutes per week on the Duolingo
101、app,70 percent more than Busuu,a competitor that also integrates the streak feature.Streak Features Drive User Engagement in Language Learning Apps User engagement,Q2 2023,Worldwide,Google Play 2023 Sensor Tower Inc.-All Rights Reserved|28Language Learning apps with Streaks feature 2023 Sensor Tower
102、 Inc.-All Rights Reserved|29Delivery Apps-50%-40%-30%-20%-10%0%10%20%30%40%50%Q1 2020Q3 2020Q1 2021Q3 2021Q1 2022Q3 2022Q1 2023 2023 Sensor Tower Inc.-All Rights Reserved|30U.S.AsiaEuropeOver the past two years,the growth of food delivery apps has encountered significant hurdles,as negative YoY down
103、load trends have been observed across the United States,Europe,and Asia.The United States saw a notable decline of over 30 percent in Q2 2023 compared to Q1 2020,while Europe and Asia experienced declines of 11 percent and 18 percent,respectively.These declines can be attributed to factors such as m
104、arket saturation and economic concerns.The slowdown in downloads can be partly attributed to market saturation,as a substantial portion of the target audience had already downloaded food delivery apps during the COVID-19 pandemic.Additionally,economic factors play a role,as consumers become more cau
105、tious in discretionary spending during periods of inflation,impacting their willingness to explore new services like food delivery.The combination of market saturation and economic considerations has contributed to the decline in downloads for food delivery apps,highlighting the need for innovative
106、strategies to attract new users in an increasingly competitive landscape.App providers in this industry will need to adapt and find creative solutions to overcome these challenges and reignite user growth.Food Delivery Apps Face Challenges in Acquiring New Users Amidst Declining Downloads Top Food&G
107、rocery Delivery Apps quarterly downloads growth by regionsPower Users%(using more than 5 days per month)10%15%20%25%30%Average Sessions per Week67891011Food Delivery Apps Maintain Strong User Engagement Amidst Declining Downloads Top Food&Grocery Delivery Apps user engagement,US,Q2 2021 vs Q2 2023 2
108、023 Sensor Tower Inc.-All Rights Reserved|31Over the past two years,food delivery apps in the United States have experienced a decline in downloads.However,UberEats,DoorDash,Postmates,and Grubhub have succeeded in maintaining higher levels of engagement among their existing user base.Postmates stand
109、s out among the top food delivery apps,with significant improvements in user engagement.From Q2 2021 to Q2 2023,the percentage of Postmates users using the app for more than 5 days per month increased from 15 percent to 23 percent.Additionally,the average number of sessions per user per week rose fr
110、om 8.6 to 10.Video ads played a crucial role in driving user engagement for Postmates,as evidenced by the strong positive relationship between video ads and total user sessions.Recognizing this opportunity,Postmates shifted its advertising investments towards video ads,with 100 percent of its digita
111、l ads being video ads in Q2 2023.This strategic move successfully captured users attention and bolstered user engagement.Meanwhile,UberEats and DoorDash witnessed modest improvements in user engagement but shifted their advertising investments away from video ads.In Q2 2022,UberEats allocated nearly
112、 70 percent of its ad investment to video ads,which decreased to 5 percent in Q2 2023.Similarly,DoorDash reduced its allocation of ad investment to video ads from 77 percent in Q2 2022 to 65 percent in Q2 2023.Q2 2021Q2 2023 2023 Sensor Tower Inc.-All Rights Reserved|32Netflix020M40M60M80MQ1 2020Q2
113、2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 20230400K800K1.2M1.6M2.0M130K257K263K752K1.3M1.9M110K212K251K748K1.2M1.7M4 weeks before crackdown on password4 weeks after crackdown on password 2023 Sensor Tower Inc.-All Rights Reserved|33NetflixHBO max/maxDisneyHu
114、luNetflixs Downloads by Selected Countries+14%+8%+1%+19%+21%+5%Amazon Prime VideoNetflix and HBO Max have responded to market saturation and a downward trend in installs by seeking new strategies to attract and retain users.Netflix expanded its crackdown on password sharing to over 100 countries on
115、May 24,2023,in an effort to promote individual subscriptions and increase revenue.Following the crackdown,Netflix surprisingly observed a slight increase in downloads,with double-digit increases in key markets like the United States,Germany,and Australia.HBO Max took a distinct approach by rebrandin
116、g itself as Max.This strategic move positions Max as a standalone streaming service with a wider range of content offerings,aiming to appeal to a broader audience.The transition to a new,rebranded app propelled Max to the second position among apps in the United States during Q2 2023.Netflix and HBO
117、 Max Adapt Strategies to Counter Market Saturation and Drive User Engagement Quarterly downloads of selected streaming service apps,Worldwide0%20%40%60%80%100%27%24%23%21%19%7%8%7%8%3%65%69%71%71%79%Retained UsersNew UsersResurrected UsersNetflix Excels in Retaining Users,Faces New User Acquisition
118、Challenges Select streaming apps user retention,worldwide,Google Play 2023 Sensor Tower Inc.-All Rights Reserved|34Among the selected streaming apps,Netflix demonstrates an exceptional ability to retain users,boasting the highest retention rate of 79 percent.This figure underscores Netflixs success
119、in keeping existing users engaged and satisfied with its diverse content offerings.However,Netflix encounters challenges in attracting new users when compared to its competitors.While HBO Max(Max),Amazon Prime Video,Hulu,and Disney+all achieve new user rates of at least 7 percent,Netflix falls behin
120、d with a new user rate of only 3 percent.The lower new user rate for Netflix can be attributed to market saturation and account sharing practices.Netflixs recent crackdown on password sharing has yielded a modest positive impact on overall new downloads.A comparison of the four weeks before and afte
121、r the crackdown reveals a 5 percent increase in overall downloads for Netflix.Moreover,from May 2023 to June 2023,Netflixs new user rate experienced a slight rise from 3.0%to 3.3%.While the crackdown may have contributed to a minor boost in new user acquisition,its overall impact remains relatively
122、modest.0M6M12M13.4M12.8MNetflixs Overall Downloads4 weeks before crackdown on password4 weeks after crackdown on password+5%Note:Resurrected users are users who were inactive in prior month but have resumed use of the app.Sensor Tower SolutionsStore Intelligence Make strategic decisions with the ind
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128、 better inform your most important business decisions.Our product Pathmatics empowers brands with the digital marketing intelligence needed to seize new digital opportunities and drive business growth.With the broadest coverage in the industry including Facebook,Instagram,YouTube,Snapchat,TikTok,OTT
129、,display,video,and more.Contact for more information.About Sensor Tower 2023 Sensor Tower Inc.-All Rights Reserved|38 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights Reserved|2023 Sensor Tower Inc.-All Rights Reserved|39This report and all original content contained with
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