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1、 The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|12023|VOLUME 2 Leisure&Entertainment Insights BriefThe LeanTimely Consumer Insights for Marketers The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|2While some consumers are looking for ways to cut costs,many are making the adjustments
2、 necessary to still be able to indulge in their favorite leisure activities like traveling,attending concerts and visiting casinos.Brands who want to reach these audiences can use this moment to test different marketing strategies to identify the tactics that will drive customers to spend any discre
3、tionary dollars they have left with your brand.As value-conscious consumers carefully choose where to spend their dollars,increase your brands visibility by marketing discounted pricing and targeting your competitions customers with sweet deals.For entertainment brands looking to maximize the impact
4、 of foot traffic at events and seasonal timeframes,marketers can reach unique audience segments by targeting them in real-time to ultimately build brand loyalty and repeat experiences.Lets dive into recent consumer insights and trends to help shape your targeted approach.Leisure&Entertainment Catego
5、ry OverviewAugust 2023 The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|3AIRPORT&HOTEL FOOT TRAFFIC,INDEXED ROLLING 7-DAY AVG.(May-July 2023)Travel takes flightU.S.consumers have a lot of pent-up demand for international travel this summerThe number of flyers on domestic routes fell by 2%in
6、July compared with 2019,while passengers on trans-Atlantic flights were 14%higher.1 Airports Indexed Daily Foot TrafficHotelsMay 14,20231001257550May 28,2023Jun 11,2023Jun 25,2023Jul 9,2023Jul 23,2023The summer travel boom kicked off in mid-June with foot traffic to airports 33%above average compare
7、d to the timeframe.1 Airlines for America The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|4Coastal casino goers go all inThe difference in audience profiles seen at casinos vary from coast to coastLAS VEGAS CASINO GOERSTOP 3 STATESTOP 3 STATESCALIFORNIAARIZONATEXASPENNSYLVANIANEW YORKMARYLA
8、NDOVERLAPATLANTIC CITY CASINO GOERSGolfers-227%Party Animals-540%Entertainment Enthusiasts-86%Park Lovers-64%Business Travelers-118%Moms-69%Outdoor Enthusiasts-52%Leisure Travelers-93%Millennial Parents-65%54%of Vegas Casino Goers travel from out of state50%of Atlantic City Casino Goers travel from
9、out of state The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|5Casino loyalty hits the jackpotCustomer loyalty and time spent at the casino vary by brandTOP BRAND AFFINITIES FOR “CASINO GOERS”AUDIENCE AVG.TIME SPENT AT CASINOAVG.#OF VISITS PER QUARTER1 hr.30 min.1 hr 20 min.1 hr 26 min.1 hr
10、41 min.1.842.022.041.87Golden Nugget has the most loyal customers,who are seen at the casino an average of 2.04 times in a 3-month timeframe“Casino Goers”are 107%more likely to go to In-N-Out Burger The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|6Concert tees&friendship braceletsObserving
11、the unique audiences that attend each of this summers biggest festivals and concerts reveals interesting similarities and differences between artist fan groupsBaby Boomers are 62%more likely to be seen at the Billy Joel&Stevie Nicks concert and 53%more likely to attend a Morgan Wallen showConvenienc
12、e Shoppers+22%Late Night Diners+22%Frequent Bank Customers +21%Museum Lovers+38%Live Theater Goers+28%Discount Shoppers+14%Gym Goers+14%Fitness Enthusiasts+15%Fitness Enthusiasts+38%Casino Goers+141%Frequent Travelers +27%Billy Joel&Stevie NicksPark Lovers+96%Outdoor Enthusiasts+90%Pizza Lovers+60%C
13、ommuters+96%Electronics Enthusiasts+64%Pharmacy Regulars+35%Live Theater Goers+35%Fashion Shoppers+30%Taylor SwiftCar Owners+18%Coffee Lovers+25%Convenience Shoppers+16%Deparmtent Shoppers+12%Rolling LoudCar Renters20%Coffee Lovers+38%Coffee Lovers+23%Leisure Travelers+21%Fast Casual Diners+19%Morga
14、n WallenLate Night Diners+30%Late Night Diners+22%Sit-Down Diners+21%In-market for Auto+33%Morning Diners+24%DIYers+28%CoachellaLeisure Travelers+21%Fashion Shoppers+18%Fashion Shoppers+17%Moviegoers+12%Electric Daisy Carnival (Las Vegas)BeyoncBlink 182Governors Ball Music FestivalParty Animals+272%
15、Casino Goers+264%Car Renters/Owners+28%Car Enthusiasts+8%Baby Boomers+62%Millennial Parents+27%Baby Boomers+53%The Lean:Leisure&Entertainment Insights Brief-Vol.2|2023|7Added bonus:How big concerts can positively impact the economyTaylor Swift has shown us the impact large event audiences can have o
16、n local businesses in the community sur-rounding a concert venueCopyright:Taylor Swift,Flickr53%34%20%20%13%HOTEL,RESTAURANT&RETAIL INCREASES IN FOOT TRAFFIC DURING TAYLOR SWIFT TOUR(By city)Foot traffic to Hotels,Restaurants and Retail stores combined increased 53%when Taylor Swift visited Philadel
17、phia on tour,with Retail stores seeing increases as high as 93%!Retail:93%Hotels:62%Restaurant:56%Philadelphia,PARetail:38%Hotels:41%Restaurant:30%Glendale,AZRetail:30%Hotels:20%Restaurant:23%Los Angeles,CARetail:49%Hotels:11%Restaurant:22%Houston,TXRetail:19%Hotels:28%Restaurant:6%Chicago,IL The Le
18、an:Leisure&Entertainment Insights Brief-Vol.2|2023|8Between professional careers and personal lives,we understand that there is very little time left to read drawn out whitepapers.This is why we created The Lean meaningful marketing insights that help brands make strategic decisions about their mark
19、eting campaigns.Specifically designed for easy consumption and quick reference,each issue of The Lean applies real-world behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on real busines results such as visits and sales.Ground
20、Truth observed foot traffic to various industry locations from May through July 2023.GroundTruth data is sourced from the 30 billion annual global visits observed on its platform.All data is anonymized and aggregated.About The L groundtruthcoQuestions?CONTACT USThe Lean:Leisure&Entertainment Insights Brief:Volume 2