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1、Duolingo?|?Sensor Tower Inc.-?Duolingo?/?Duolingo?Duolingo?Duolingo?Duolingo?Duolingo?择?Duolingo?2?Duolingo?Sensor Tower Inc.-?Duolingo?3?Duolingo?15?Duolingo?Duolingo?Duolingo?Babbel?Busuu?Mondly?(?)?Duolingo?Duolingo?Google Play?Duolingo?Google Play?0%20%40%60%80%May-20Aug-20Nov-20Feb-21May-21Aug-

2、21Nov-21Feb-22May-22Aug-22Nov-22Feb-23?0%10%20%30%40%50%May-20Jul-20Sept-20Nov-20Jan-21Mar-21May-21Jul-21Sept-21Nov-21Jan-22Mar-22May-22Jul-22Sept-22Nov-22Jan-23Mar-23?Sensor Tower Inc.-?Duolingo?4Sensor Tower?Duolingo?Duolingo?2023?Duolingo?Google Play?30?67?Cake?Duolingo?Babbel?2023?Babbel?30?Duol

3、ingo?Busuu?Memrise?Mondly?67?Duolingo?GPT-?Duolingo?Babbel?30?2023?Google Play?0%5%10%15%20%25%MemriseCakeBusuuELSA0%5%10%15%20%25%BusuuDuolingoTandemMemriseMondlyDrops?Sensor Tower Inc.-?Duolingo?5?Duolingo?Duolingo?Duolingo?Duolingo?10?Duolingo?25%?9?11?Duolingo?Babbel?16.5%?19%?Mondly?8?Babbel?Bu

4、suu?9?Duolingo?Google Play?0%2%4%6%8%10%00:0001:0002:0003:0004:0005:0006:0007:0008:0009:0010:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00?Duolingo?Sensor Tower Inc.-?AI?6?Duolingo?2022?2023?Duolingo?20%?2002?Duolingo?Babbel?6%?Duolingo?固?AI?Duolingo?+?Babbel?App Store?-2019?1?

5、2023?4?Duolingo?App Store?-2019?1?2023?4?gamification?game-like?engaging?fun?reward?rewards?points?challenges?goals?addictive?streaks?streak?streak-trophies?0%15%30%2002220238%6%5%7%7%Babbel0%15%30%20022202321%22%19%17%15%Duolingo?Sensor Tower Inc.-?Hero?Duolingo?7?Duolingo?iOS

6、?iTunes?2023?60%?2023?4?31%?Hero?(?)?2023?4?Hero?Duolingo?14?iTunes?Duolingo?固?App Store?Duolingo?iOSDuolingo?(?)iOS,?Duolingo?Hero?0%25%50%75%100%Jan-22Mar-22May-22Jul-22Sept-22Nov-22Jan-23Mar-23030K60KJan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22Jan-23Feb-23Mar-23Apr-23H

7、eroList?Sensor Tower Inc.-?Duolingo?8200212022$0M$20M$40M$60M$80M$100M$120M$140M$160M$180M$200M$220M$240M$260M$300M$320M$280M2022?Duolingo?55%?3?Duolingo?2018?Duolingo?Babbel?Duolingo?2023?480?63%?Duolingo?2023?,?Duolingo?DuolingoBabbelDuolingo is now over four times larger than Babbel$0M$20M$40M$10M$30M$50M$60M$70M$80M$90M$100M2023?DuolingoBabbel?Duolingo?Duolingo?Babbel?Sensor Tower Inc.-?Duolingo?Duolingo?Duolingo?Duolingo?+?AI?Duolingo?Duolingo?Duolingo?9?Sensor Tower Inc.-?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?J A P A N10