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1、2Table of contentsIntroduction to chatbots and AI What chatbots are and how they workWhy chatbots are important for todays business Sales strategies using chatbots and AI support Strategy 1:Categorize visitors queries and automate the communication proces Strategy 2:Categorize incoming live chat con

2、versations Strategy 3:Automate personalized product recommendations and cross-selling offersStrategy 4:Decrease shopping cart abandonmentStrategy 5:Send discounts before and after purchase Lead generation tactics using chatbots and AI solutionsTactic 1:Collect information about your visitors and the

3、ir needsTactic 2:Keep your visitors engagedTactic 3:Dont limit your communication only to chatsConclusion 366223Introduction to chatbots and AITo grow your ecommerce business,you need to gain more clients.And to achieve it,you have to provide high quality customer experience.Sounds logical.But,the m

4、ore visitors on your website,the more questions your support agents have to handle.And here is the challenge you need to face to successfully grow your store:How to serve more clients,answer more questions,and maintain the high quality of support at the same time?There are two ways.The first is to c

5、onstantly hire new support agents.It probably will work,but the cost youll have to take for constantly recruiting and training new employees will be huge.The second way is connected to technology that took the ecommerce industry(and not only this one)by a storm and will stay with us for a long time.

6、If not forever.The AI.In this guide,well show you how AI solutions like chatbots,and tools related to them,can:Support your growth strategy with high level support Accelerate sales processes Automate your customer support system,so you can handle multiple queries at once,without big costs related to

7、 expanding the support teamWithout further adoLets jump right in.4As“regular”and AI chatbots can help your ecommerce business,its important to first understand what exactly they are and how they work.The main thing to remember here is that chatbots and AI chatbots arent two separate entities.AI is j

8、ust an additional way of utilizing conversational bots,which allows us to trigger them with direct messages from the customers written in the natural language.This type of trigger provides a more frictionless experience and utilizes our own Natural Language Processing(NLP)technology.It helps us to u

9、nderstand what the customer is typing and based on that provide previously defined answers for a given topic.What are chatbots and AI chatbots?Chatbot is a computer program that can simulate human communication via text or voice chats.Chatbots are programmed with the elements of artificial intellige

10、nce to recognize parts of speech and engage in simple tasks based on the triggers.They can be integrated with many messaging apps or websites to make the usage of chatbots even more efficient.AI chatbot uses artificial intelligence to understand what customers are saying,provide relevant information

11、 within milliseconds,and then measure if they are helpful.They learn from past conversations to improve their answers to new questions,so they can automatically solve up to 73%of your customers inquiries.Chatbot vs AI chatbot5Thanks to the automation of customer service and sales processes,chatbots

12、can help your ecommerce business grow.How?Chatbot tools,supported by AI-based features(which we will describe in the following sections),can positively impact every aspect of your sales and lead generation process making them more efficient.This,in consequence,leads to better ROI.What value can chat

13、bots bring to your ecommerce store?But what exactly can chatbots do for you?Allow two-way communication with visitors and customers Chatbots dont only answer common queries or guide visitors around your store.With the help of AI features,they can analyze your customers questions,learn about their sh

14、opping habits,and,most importantly,build lasting relationships with your clients.Bring the automation to lead generation process Chatbots can generate leads even before the chat begins by asking visitors for their information in order to start the chat.Whats more,with the support of AI solutions,cha

15、tbot tools can later categorize the prospects.Consequently,your team can prioritize the leads that are most likely to convert.Help to get more sales Bots can turn your visitors into new customers in many ways,even without the interference of your sales team!Chatbots can do it by showing off your pro

16、ducts and offering special deals,discounts,etc.Improve customer engagement Chatbots,as virtual assistants for your clients,make the whole experience with your company more interactive.Instead of browsing your online store to find desired products or information,your clients can engage with chatbot a

17、nd get personalized support in a split second.Handle more customers queries With chatbots,you can serve multiple clients at once,with the same quality of service.Even when you sleep.Using them,your company will be able to handle more queries and solve more problems without expanding your support tea

18、m.Also,your agents wont have to handle repetitive tasks,so they can focus on more complex and demanding issues.Decrease bounce rate Chatbots can entertain and engage your website visitors while helping them out at the same time.This engagement can keep people on your site for longer,which leads to m

19、ore sales opportunities and increase in revenue.6The more visitors you have in your store,the higher chances for a conversion are.But,if you get too many queries,you can easily get flooded with them and oversee the hot sales opportunities.Thanks to the FAQ AI feature available in Tidio AI,your chatb

20、ot can gather the visitors questions and categorize them into groups.This bot was trained to recognize not only key phrases and keywords,but also intents on the messages.So,for example,if a visitor asks“How much for product?”,the tool will recognize that it is a“Pricing”related question.Categorize v

21、isitors queries and automate the communication process1.Products specifications2.Pricing,discounts,and loyalty programs3.Delivery options and timeFAQ chatbot can categorize the questions into following groups:Strategy 1Sales strategies using chatbots and AI support7The chatbot can then prepare a bas

22、e of questions related to the specific category and prepare answers to these questions and send them to visitors right after spotting the “question category”in the incoming queries.Based on the groups and the frequency of queries in each of them,you can create additional marketing assets,like landin

23、g pages,e-books,and more.These will help you address the most common queries and remove your visitors doubts.But,you dont have to rely only on customers questions.You can also upload your own FAQ knowledge base to let the AI create responses to these questions and take care of up to 80%of their conv

24、ersations.This is possible thanks to Lyro AI.This tool uses significantly more processing power,but can provide contextual conversations,and youre able to continuously add FAQs or knowledge base data to the platform.To win new customers,you need to act fast and serve the most promising visitors over

25、 others.The sooner youll address their queries,the higher your chances for conversion are.It also helps to speed up response time to urgent requests.But how to verify if the certain visitor is more willing to buy or not?You can do it with a little help of one of the Tidio AI featuresSmart Views.This

26、 feature allows you to prioritize all the“sales”and“revenue-generating”conversations.How does it work?Categorize incoming live chat conversationsStrategy 28Smart Views analyze the conversations your agents have with the visitors based on the customers intent.Then,the conversations are assigned to gr

27、oups,for example:Product questions Order status Order issues Shipping policyThis is one of the best solutions for increasing conversion and cross-selling in your store.Thanks to simple templates combined with AI solutions,your chatbot will be able to proac-tively approach your visitors with product

28、recommendations,hot deals or cross-selling offers.How to do it?Automate personalized product recommendations and cross-selling offersStrategy 39To automate product recommendations on your ecommerce store,you can use a Product recommendation chatbot template offered by Tidio.With this template,your c

29、hatbot approaches your visitors and recommends hot deals and other cross-selling offers.It starts the conversation when your visitor opens a specific page,like a product page,or wants to finalize the purchase.Also,with the help of Tidio AIs featureFAQ Wizard,your bots can detect what your customers

30、ask about.Then,based on that knowledge gathered with the help of machine learning,the Wizard then uses your content to recommend bots.These bots can answer those questions automatically,freeing up your support agents from dealing with repetitive inquiriesStrategy 4Many customers abandon their shoppi

31、ng carts before completing a purchase.Chatbots can automatically reach out to these customers,reminding them of their abandoned items and offering discounts,hot deals,or free shipping.By addressing any concerns or objections,chatbots can help recover lost sales and increase conversion rates.So,how t

32、o decrease shopping cart abandonment with chatbots?This can be achieved with some of the Tidios ready-to-use chatbot templates:1.Last item in stock2.Cart booster3.Inform about discounts for particular products How do they work?Decrease shopping cart abandonment rate10This template informs your visit

33、ors that theyre currently looking at products that are running out of stock.It uses scarcity and urgency to increase sales of specific products.Key features:Informs that the product is running out of stock Urges visitors to buyThis template starts the conversation right when a visitor enters the sho

34、pping cart page.The“Cart booster”convinces your customers to make a purchase,by offering them a small discount in the cart.With that template,chances for better conversion are growing.Key features:Starts when a Visitor enters the cart page Provides discount codes Collects email addresses for the fut

35、ure mar-keting campaigns Gives the possibility to subscribe for the newsletterThis template sends the messages when your visitor opens a specific page,ex.,a product page.Then,it highlights its special qualities that can persuade your client to make a purchase.Also,It can send special promo codes,hot

36、 deals or promotions for your products.Key features:Sends a promo code Showcases hot deals&promotions Convinces visitors to purchaseLast items in stockCart boosterInform about discounts for particular products12311Strategy 5Who doesnt like discounts?Or hot deals?Even if we know that its a calculated

37、 strategy to make us buy(and pay)more,we love being tickled by personalized deals and treated like the“special ones”.And it works!But,sending discounts manually through live chat could take ages.Luckily,you can automate this process as well with the following simple chatbot templates:1.Discount for

38、new visitors2.Inform about discounts for particular products3.Spinning wheel4.Post-purchase discountSend discounts before and after purchaseThis template offers your visitors a small discount for their first shopping.Thanks to that,you can effectively push them down through a sales funnel and finall

39、y increase the conversion rate.Key features:Starts on the first visit Gives the chance to increase conversion rate by sending discounts for potential customers Collects email addresses Subscribes visitors to the newsletterDiscount for new visitors1This template allows adding a fun activity that incr

40、eases customer interaction and engagement.The visitor spins the wheel and wins one of the prizesa special discount,free delivery,etc.As its fully editable,its up to you whats on the wheel and what your visitors can win.Key features:Provides interactive spinning wheel Sends discount code or free deli

41、very service Grabs peoples attention with an animationSpinning wheel212This bot triggers after the visitor makes the purchase.Then,to encourage people to go back to your store,the bot sends them next-order coupons.Its a simple way to drive sales and boost revenue.Key features:Provides a discount cod

42、e for the next orderPost-purchase discount3Getting to know your potential customers is the first step in building a relationship with them and turning them into your clients.Its like saying“Hi!How can I help you?”.The first impres-sion is crucial,so ensure that your visitors feel taken care of from

43、the very first moment on your store.Also,while gathering information about your visitors,you can build a solid base of email ad-dresses which can be later used in email marketing activities.But,greeting and questioning every visitor would take ages and seems to be a never-ending process.Thats why it

44、s good to use some chatbots here.We suggest using the following templates,all of them are available in Tidio chatbot builder:1.Reactive welcome message2.Lead generation bot3.Lead magnet/subscribe form Collect information about your visitors and their needsTactic 1Lead generation tactics using chatbo

45、ts and AI solutions13With this template,your bot starts the conversation right when the visitor clicks on the chat icon.It can be a simple message with a greeting or question if the visitor needs any help.Key features:Greets all new customers Asks if anyone needs helpThis one will help you engage vi

46、sitors with your brand and learn more about their needs.All of this by asking if they are interested in getting to know more about your offer.Also,it can gather shoppers basic info like email address and encourage them to subscribe to your newsletter.Key features:Starts on the first visit Collect em

47、ail addresses Subscribes to the newsletterThis template helps to automate your lead generation process and collect visitors contact information.This data can be later used in re-marketing campaigns,sending special deals,promotions,and more.Key features:Collects email addresses Gives the possibility

48、to subscribe for the newsletterReactive welcome messageLead generation botLead magnet/subscribe form12314Keeping your website visitors engaged and making them feel valued is essential in building a customer relationship.So,make sure you keep your potential clients updated with the latest deal in you

49、r store,new products,services,shipping possibilities,etc.Or,maybe youre organizing some event related to your business?Let people know!To maintain the engagement of your ecommerce store visitors,we suggest using the News&updates chatbot template provided by Tidio.Simply put this template:Provides an

50、 announcement Helps to share and promote new offers Especially if youre selling more sophisticated products or services.We love chatbots and AI technology but,in some cases,a“classic”phone call can occur priceless.If your ecommerce store is offering some complex products which require detailed perso

51、nalization or more detailed service led by a human agent,you definitely should consider adding“phone call”as one of the contact possibilities.This can be achieved with the use of Order a phone call.With this template,you can collect phone numbers of your visitors to reach them later by a phone or SM

52、SKey features:Starts on the first visit or when a Visitor clicks on the Bots Button Asks if a visitor wants to schedule a call Collects a phone number Keep your visitors engagedDont limit your communication only to chatsTactic 2Tactic 315And here we are these are the tactics and chatbot templates th

53、at can help your company boost revenue by generating more leads and increasing sales via automated tools powered by AI.These tactics can also help you automate your sales and lead generation process,qualify leads and better understand your customers needs,so youll be ready to address their needs more precisely.So pick the solutions that best suit your needs and move your sales and lead generation activities to another level,leaving your competitors behind your back.Conclusion