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1、2Table of contentHow did we get here?Introduction to chatbots What are chatbots?Different chatbot typesMain benefits for businesses In-store scenarios online Scenario 1:Welcome visitorsScenario 2:Offer supportScenario 3:Show off your dealsScenario 4:Use a proactive approach to salesScenario 5:Help t
2、o find the right itemsScenario 6:Upsell productsScenario 7:Handle complaintsScenario 8:Suggest becoming a memberScenario 9:Collect Feedback Scenario 10:Provide multilingual supportConclusion A practical guide to recreating the in-store experience online with chatbots37314How did we get here?Lets sta
3、rt with a short history.1950Turning test1966Chatbot Eliza1972Parry1988Jabberwacky2001SmarterChildIt all started in 1950,when an English computer scientist,Alan Turing,introduced a Turing test that checks whether a computer program could communicate with a human without the person realizing that it w
4、as artificial.The first chatbot Eliza,simulated the conversation by returning the users messages in an interrogative form but it couldnt hold a long conversation or learn context from the discussion.The next big advancements Parry,was built to mimic the behaviors of patients with paranoid schizophre
5、nia.The term chatterbot was first mentioned in the MUD,a multiplayer virtual world.TinyMUD was an artificial intelligence player that chatted with real human players.SmarterChild was the first chatbot that could help people with daily tasks,such as retrieving information about news,weather,movie tim
6、es,and much more.But its only thanks to the latest developments in chatbots that were able to provide the in-store experience to shoppers online.Jabberwacky was made to match contextual patterns based on previous conversations.3A practical guide to recreating the in-store experience online with chat
7、botsHow is it possible today to recreate the in-store shopping experience online?Introduction to chatbots4A practical guide to recreating the in-store experience online with chatbotsWhat are chatbots?A chatbot is a computer software that simulates conversations with humans.It provides human-like int
8、eractions through messaging applications without the need to involve the representatives.Many companies are still hesitant when it comes to adding bots to their business website.Our internal user research into chatbots showed that some of the most prevailing reasons for business owners not wanting t
9、o use chatbots are:They dont want to destroy customers experience since chatbots arent human-likeThey dont know how to personalize the chatbots and match them or align them to the businessThey dont want to automate their processes because customers ask unpredictable questionsThey think chatbots are
10、cold and people dont want to talk with the machineLets address these concerns by looking at some of the main benefits chatbots can bring to your business backed by research.Starting withchatbots help to increase revenue,improve customer satisfaction,encourage loyalty among shoppers,and much more.The
11、y can also help you recreate the in-store shopping experience that customers crave.In fact,our study shows that 9 out of 10 shoppers have a positive experience when using chatbots.Lets see what benefits they bring to your business.Our data shows that chatbots can convert more than 4%of all of your w
12、ebsite visitors into leads.And this number is even higher if you decide to use pre-chat surveys.Bots collect email addresses straight from your website,often offering deals and discount codes in return.Intercom study found that business leaders say that chatbots,on average,increase sales by 67%.At t
13、he same time,companies can also save on manpower by using bots for customer service and marketing.More generated leadsIncreased sales“Adding a chat helped my website look more established.Nobody could tell it was a new store,and it helped me compete with more mature companies.”Kelly Clinton,founder
14、of Care Package DepotMultichannel and 24/7 support are not a miss for online shoppers.In fact,according to a HubSpot research,more than 47%of consumers say they dont mind buying products through a chatbot.Our study found that as many as 90%of people rate their last experience with chatbots as positi
15、ve.Especially when it comes to Gen Z who prefer to use chatbots to search for products online(71%of shoppers)and to order food(62%of respondents).Improved customer engagementBetter user experienceThis could be due to the fast replies,multilingual support,or better personalization.It could also be a
16、combination of these factors altogether.On top of these benefits,chatbots also help businesses to improve their marketing efforts,decrease bounce rates,get more customer insights,and provide proactive customer service.There are two main types of chatbots.Lets see how they differ.5A practical guide t
17、o recreating the in-store experience online with chatbotsAI chatbots are more advanced.They use machine learning,natural language processing,and other technologies to have human-like interactions with users and learn over time.This type of chatbot understands the context and intent behind the users
18、question beforeformulating a reply.They generate answers to complex questions,and the more they are used,the better they operate.Artificial intelligence chatbots are most commonly used for order tracking and customer onboarding.Now,to the main point2Artificial IntelligenceHow can chatbots help you r
19、ecreate the in-store shopping experience online?6A practical guide to recreating the in-store experience online with chatbotsRule-based,or linguistic chatbots are built based on a dialog tree.This is why the rule-based model is also often referred to as a decision-tree model.These chatbots aim to an
20、swer questions on a specific subject and are usually limited to one area.This type of chatbot requires you to predict the type of queries a client may ask and put the questions forward for the shopper to choose from.The conversation flow uses an if/then logic to provide appropriate responses for the
21、 user.Decision-tree chatbots are most often used for FAQs and marketing efforts.1Rule-basedDifferent chatbot typesIn-storescenarios online7A practical guide to recreating the in-store experience online with chatbotsWelcome visitorsScenario 1Lets say a customer enters your store and starts browsing y
22、our products.In real life,a store assistant would come up to the potential client and offer support.So,why not replicate this experience and welcome visitors to your online ecommerce website?This will enable you to say Hello to the shoppers right when they enter your store and ask if they need any a
23、ssistance.1Add welcome chatbots to your homepage“It is certainly possible to recreate the in-store shopping experience online using chatbotsthe bot could welcome customers,assist them with finding what theyre looking for,and suggest related items they may like.”Grace Baenal,Director of Brand Kaiyo8A
24、 practical guide to recreating the in-store experience online with chatbotsMake sure the chatbot fits your brand.This includes the color of the widget,bots name,as well as,the language that it uses.So,if your website consists of predominantly warm colors,make the chat window red or warm yellow.And i
25、f your brand uses playful language,dont make the chatbot sound like a lawyer as this will confuse and detract your visitors from interacting with your brand.To edit the visuals,go to your settings.Here youll be able to view and change the appearance of your chatbots.2Customize the chatbotWhen giving
26、 people choices to pick from,make sure you provide all the common options.So,if your visitors usually ask for assistance in finding products,providing shipping and pricing info,as well as,tracking their package,then put these options in front of them.This will make the process quicker and more effic
27、ient,and youll get more conversions from your website.Its a win-win situation!3Include all the common optionsAnd if youre new to this and not sure what your customers might ask about,then try to start with these topics:Pricing informationTrack my packageShipping policyProduct finderReturn policy9A p
28、ractical guide to recreating the in-store experience online with chatbotsBest practicesAlways provide an option to contact your live agents during opening hours.No matter how useful and efficient chatbots are,you will always get customers that just want the human contact,and the only way to satisfy
29、them is to provide a live agent they can chat with.So,offering a blended solution with chatbots and live chat is the best way to keep all of your shoppers happy.And always remember that chatbots are an addition to your customer support team.Not a replacement for it.Offer supportScenario 2Customers m
30、ost often contact your help desk to gain support.Whether its in the physical store or through a phone call,they want a quick and easy way to solve their issue.Here comes the problem.Contacting a call center usually takes a long time because of waiting in queues.So,going to your physical store is ide
31、al as the client can come with the product,explain the issue,and show you what theyre struggling with.But this interaction doesnt have to be exclusive to brick-and-mortar stores.Your shoppers can do it online with the help of chatbots.10A practical guide to recreating the in-store experience online
32、with chatbotsJust like the in-store shopping assistant,your support team knows best what puzzles your clients.So,ask your agents to help you identify the most common questions asked by customers.And keep in mind that this will most likely be a continuous process,as youll continuously find questions
33、the more you use the chatbots.1Collect commonly asked questions“Chatbots are like on demand staff who knows everything about your business.”Alex Broadley,founder of Small WalletsOnce you get all the data,you will see repeating patterns and intents.Using those,define what you need the chatbot to do.T
34、his could be greeting visitors,answering FAQs,or tracking a customers package.Looking at the chatbot templates provided by any bot platform you can see that chatbots for solving problems can be divided into various categories.2Build chatbots for specific questions11A practical guide to recreating th
35、e in-store experience online with chatbots“Chatbots can be used to provide a more engaging customer experience,as they can be programmed to recognize customer preferences,offer product recommendations,and provide real-time assistance.This can help to create an interactive and immersive shopping expe
36、rience that customers can enjoy from the comfort of their own homes.”“Chatbots are programmed to respond to customer queries naturally and conver-sationally,so they can provide a personalized real-time shopping experience that mimics what customers would get if they were chatting with a store employ
37、ee.”Brenton Thomas,Founder&CEO of TwibiLindsey Hyland,Founder of Urban Organic YieldTry to be as complete with your answers as possible.And if you cant include all information in your chat messages thats needed to fully answer the clients inquiry,then add a link to your help desk page on the topic.T
38、his way,youll never leave your shoppers confused after the interaction.This can help you ensure the visitor is satisfied with your service and encourage them to become loyal clients.3Give a complete responseBest practicesAdd chatbots to your different channels and provide an omnichannel service.The
39、best thing about this is that most triggers work on all channels so you only need to create one bot,connect the chatbot platform to your channels,and the bot will be available to all of your customers.This will help you keep a consistent experience for your buyers no matter what platform theyre usin
40、g to contact you.Think of it this way,a potential customer sees your ad on Instagram and sends you a DM (direct message).They like your products and communication,so the client moves to your site to find out more.When they enter your ecommerce,a chatbot continues the chat with them that was started
41、on Instagram without the person having to explain their situation all over again.12A practical guide to recreating the in-store experience online with chatbotsShow off your dealsScenario 3One of the experiences that customers love about shopping in the physical store is that the assistant tells them
42、 about the hot deals they have at the moment.Usually,you can also see them all over the store with sales billboards.Believe it or not,but you can easily replicate this experience in your ecommerce store.How to show your offers and deals to online customers?You can use chatbots as pop-ups advertising
43、 your deals,give tailored discounts,and show off the products you have the sales on.This will provide the experience of a sales associate telling your visitors about promotions they didnt know about.1Build marketing chatbotsTake&track ordersSchedule appointmentsPromote products13A practical guide to
44、 recreating the in-store experience online with chatbotsDont just write about your deals.Use photos and visual representations to show your buyers what you have to offer.This can be graphics from your marketing campaigns,images of your products or posters with big SALE written across it.Our eyes are
45、 drawn to visual aids,and peoples brains have been shown to remember images much better than text.So,if you want to be memorable and attract the attention of visitors to your deals,make sure to add images and graphics to your chatbots.2Use visual aidsJust remember to personalize the chatbot and the
46、deals to your shoppers.This is very important because nowadays,consumers expect tailored experiences and are more likely to shop with brands that offer recommendations relevant to them.Make sure to change the deals regularly and keep them fresh in your chat.It would be very annoying for your visitor
47、s to click through to the special deal that your chatbot advertises just to find out that its long gone.So,to avoid this situation,update your chatbots regularly and keep on top of your offerings.3Keep the deals freshBest practicesUse specific triggers for your chatbots.14A practical guide to recrea
48、ting the in-store experience online with chatbotsSpecific events require determined triggers on fixed product pages.And thats when you can get the most out of the variety of triggers available on the chatbot platform.So,ensure that you match the event with the right trigger to get the best results.A
49、lso,triggers can help you use personalized digital offers and recommendations in your favor.It might not seem like it,but personalization can be even easier done online than in physical stores.Thats because you can leverage available customer data to offer relevant promotions based on their interest
50、s and behaviors.Use a proactive approach to salesScenario 4Dont wait for the visitor to come to you.Reach out first,just as you would if theyd come through the doors of your physical shop.This way,you can get them to convert more often and increase their overall experience with your brand.Thats beca
51、use people appreciate proactive communication from a business.In fact,Microsoft study found that 68%of customers have a more favorable view of brands that offer proactive customer service than those that dont.How to proactively reach out to shoppers?Visitors who enter your product pages are the warm
52、est leads of alltheres no better time to proactively approach them and push them to convert.1Send marketing messages when shoppers enter product pages15A practical guide to recreating the in-store experience online with chatbotsMake sure your chat is relevant to the potential customergeneric message
53、s just dont do the trick anymore.If its a returning customer,send them a message saying“Happy youre back”.And,if a visitor is from a different country than yours,you can send them information about your free shipping offer.Every one of your clients is unique,and they deserve to get tailored communic
54、ation.2Personalize the chat to the visitorSometimes youll get people browsing your ecommerce website not sure what they want to get.But more often than not,youll see a trend of what type of products the client is interested in.Your system can record that information and send custom messages with rec
55、ommendations that relate to the users interests.So,if the potential customer is mostly looking at running shoes,you can send them some suggestions from your latest collection that they might love.3Provide customized recommendations4Engage the potential customers“The conversion rate is higher than 50
56、%when a person writes on the chat”Lorenzo Colucci,Co-founder and CMO of Ad Hoc Atelier16A practical guide to recreating the in-store experience online with chatbotsThis pays off as engaged customers convert better.Sending proactive communication to shoppers can help you detect potential issues with
57、your website,create relationships with clients,and much more.This is the trick that salespeople use in physical stores,and you can copy that into your ecommerce shop to gain the same results.Balance is key.We know we just told you to send proactive messages and recommendations to website visitors,bu
58、t dont overdo it.When contacting potential clients,use common sense and dont be spammy.Sending too many chats will do the opposite of what you intend it to.So,make sure you engage your clients and not scare them away.Best practicesHelp to find the right itemsScenario 5When a buyer comes into your st
59、ore,they most likely know what theyre looking for.Your job,or rather your chatbots job,is to help them find the right product.They can do it by asking whether the visitor is looking for anything specific and getting more details on what products theyre looking for.Then,the bot can send some suggesti
60、ons or direct the person to the right page for their search.And if the buyer still needs a hand,they can ask the chatbot about different colors and sizes that you have available.How to assist online visitors in finding the right products?Ask if theres anything specific that the visitor is looking fo
61、r.And set a trigger for visitors that go from a specific product back to the product category page with a tailored message that matches the item type they just left.This will help you encourage the client to stay on your website instead of going to the competitor.And the customer will appreciate you
62、r help as this will make their experience smoother and quicker.Great advantage for both sides.1Send marketing messages when shoppers enter product pages17A practical guide to recreating the in-store experience online with chatbotsAdd different chatbots to different pages.This will help you be as spe
63、cific and relevant as you can when messaging clients.You can put a chatbot on your various product pages asking if the shopper needs the item in a different color or size.In another situation when a visitor goes onto your pricing page,you can insert a bot explaining your costs.You can train your cha
64、tbots to recognize what the returning visitors are interested in and send them suggestions.This opens the conversation with the shopper which can help the buyer find the right products while,at the same time,promoting related products they might want to have a look at.23Implement chatbots on specifi
65、c pagesTrain chatbots on user data18A practical guide to recreating the in-store experience online with chatbotsIts a great way to keep the communication personalized and upselling your products in a subtle way.19A practical guide to recreating the in-store experience online with chatbotsCustomize t
66、he message to fit the page and the visitor.Many consumers say that ecommerce stores dont understand their needs.Thats because a client cant explain exactly what theyre looking for online as opposed to in person to a store associate.Wellmaybe.But brands can provide the same service online as the stor
67、e clerk does in person.If not better.For years,companies have been collecting consumer data for marketing use.Now,you can track visitors information and divide shoppers into specific groups for future interactions.You can track information,such as pages viewed,what device they use,as well as locatio
68、n,email address,and name.This information can help you determine the users interests and the stage of the buyers journey theyre on to then divide the customers into specific groups or segments.Best practices“It is possible to recreate the in-store shopping experience online with the help of chatbots
69、.Our chatbot is trained to understand customer needs and provide helpful advice on selecting the perfect product for their home.It helps customers make informed purchase decisions that result in their satisfaction and loyalty.”Kevin Wang,Co-owner of Inyouths LED MirrorsUpsell productsScenario 6Imagi
70、ne going to a checkout desk in a store.What does the cashier do when you get there?Suggest additional products for you.Sometimes its the discounted items next to the till.Other times,the store clerk offers some related products that would go well with the one youre buying at the moment.And yet on an
71、other occasion,they suggest you get a bundle with three different products that would work well together and theres a deal on.All of these are customized to the situation,and you can transfer these interactions into your online store to get the most out of each purchase.How to upsell products on you
72、r website?To create chatbots that will upsell your products,set the trigger to open on the checkout page.People tend to be more willing to spend some extra money when theyre already going through with a purchase than when theyre not ready to buy.1Build upselling chatbotsThats why setting up an upsel
73、ling chatbot on a checkout page is the perfect place to get a larger order value from the client.20A practical guide to recreating the in-store experience online with chatbots21A practical guide to recreating the in-store experience online with chatbots“We use chatbots for several functions,includin
74、g scheduling appointments,sending follow-up emails to prospects,and automating certain tasks.Its possible for chatbots to recreate in-store shopping experience when its AI is fed with the appropriate data that it can use to provide a personalized experience to each shopper,including an excellent fra
75、mework and a sophisticated dialogue system to imitate a human response to queries.”Daniel Petkevich,Founder&CEO at Fair SquarePutting the suggestions in the right place is one thing.But for the customer to actually add the additional products to their shopping cart,the items need to be relevant to t
76、hem.And you can do that by manually setting specific conditions and rules for your bot.You can set your chatbot to match the recommendations with the products that a customer already has in the basket.For example,if someone has a pair of shoes in their basket,you can send them recommendationss for y
77、our new arrival trainers or funky shoelaces.2Suggest related products to clientsOne of the nightmares of every ecommerce business is the abandonment of carts.So,to prevent that and encourage more visitors to checkout,you can add a chatbot offering a small discount to the basket page.3Convince the vi
78、sitor to buy with a discount in the cartA small 10%discount can accomplish more than you might think.It wont hurt your store and can quickly slash your cart abandonment rates while increasing revenue.Match the interaction to the occasion.Say that the discount is a welcoming gift to first-time visito
79、rs.And when its a returning client,send them a message saying“Were happy youre back!Heres a 10%discount for this order.”This is sure to make everyone feel appreciated,which is the first step into earning loyal customers for your brand and boosting your business.Best practicesHandle complaintsScenari
80、o 7The frustrated customer can complain and lose their temper as much as they like when speaking to the chatbot.It wont make the bot lose its cool or bother it.Thats because the chatbot doesnt take anything personally.Its not programmed that way.Therefore,you should employ chatbots to get all the in
81、formation needed from the shopper and find the right solution to the issue.Firstly,go through your archives and conversations history.Try to spot the repeating wwcomplaints and shoppers problems they write to you about.Also,speak to your agents to ask about the common complaints they deal with on th
82、e daily basis.Once you have the list,create chatbots for each complaint with detailed information and a specified solution.One generic chatbot wont do the trick and will probably annoy your customers more than solve the problem.You need various bots each taking care of a specific complaint.1Set rule
83、s for each complaint“I actually think a chatbot can help to make their shopping experience even better than shopping in an actual store.Oftentimes many retail outlets are short-staffed,and the people who are working are busy dealing with multiple things on top of doing their job.This makes it diffic
84、ult to be able to talk to someone about an issue you might have.”Daniel Climans,Senior Manager,Digital Marketing&Partnerships at Sticker You22A practical guide to recreating the in-store experience online with chatbots23A practical guide to recreating the in-store experience online with chatbotsTrig
85、gers related to customer complaintsWrite the responses in a professional manner.Remember that the chatbot represents your business,so make sure that it leaves a positive impression on your clients.Also,make sure that youre consistent and empathetic.People will have repeating complaints,so ensure the
86、y all get a great service and the same solution to the problem.2Be professionalIf the chatbot cant handle the complaint,transfer it to your agents.They will have an idea now what its about and can talk to the client before they get angry at your brand.Sometimes it will happen that the bot wont be ab
87、le to help your client.And thats okay,you can train them on that experience and ensure that it does better next time.Ensure your chatbot is a great listener.Some customers want to be understood more than they want a quick resolution to their problems.So,make sure they feel heard and their issues und
88、erstood.Simply let the shoppers fill out a form for a complaint and write out everything theyre not happy with.While at the same time,make sure to adjust the tone of your bots to reassure the client that their complaint has been passed to the team and let them know when to expect the answer.This wil
89、l give your shoppers a medium to let their frustration out and you the concrete data to work with towards the resolution of the consumers issue.3Dont let it escalateBest practicesSuggest becoming a memberScenario 8When youre in a clothing store,pet shop,or even a grocery store,youre most likely aske
90、d if you have a loyalty card.Can you take advantage of this online?Of course,you can.How to get people to sign up for a membership or loyalty card?You can convince visitors to subscribe by offering members-only deals.This can include special discounts for your products or services,exclusive collecti
91、ons,early bird access to new products,and more.1Offer members-only discounts24A practical guide to recreating the in-store experience online with chatbots25A practical guide to recreating the in-store experience online with chatbotsUse the chatbot to show off the benefits people will get from becomi
92、ng loyal member of your store.This will encourage customers to join and provide you with their data.When you have a loyalty card to a store or a caf you get points for your purchases.And you can later exchange these points to get a free product or a discount on your next purchase.This is what encour
93、ages many people to keep shopping in the same grocery store or continue buying coffee from the same caf.So,use this to your ecommerce stores advantage and offer loyalty points that members can collect on every purchase.Dont ask too many questions and ensure that the sign-up process is straightforwar
94、d for the user.Start by thinking what information you need from the customer.This could be their email address,their name,birthday,and so on.But you probably dont need their phone number or address.And you dont want to push them away by asking too many questions.So,stick to only collecting necessary
95、 data from the user and be clear with your questions.23Provide loyalty pointsEnsure the sign-up is quick and easyCollect leads right at the checkout.You can present the benefits from signing up to your loyalty card as the buyer is going through the checkout process.Offer them a chance to become a me
96、mber to take advantage of your offerings.This will generate leads for your marketing team and grow the customer base.Also,if youre offering special discounts for the members,you can show how the customers final price will decrease if they sign up to your loyalty program.Everyone likes to save up on
97、their shopping,so this might be the final push they need to give you their details.Best practicesCollect feedbackScenario 9It might not seem like it,but collecting shoppers feedback is easier online than it is in a physical store.Yes,you can give a feedback sheet at the checkout for your customers,b
98、ut theres usually no time for it as the queue is growing behind the client.Whereas online,you can send visitors messages asking for their feedback straight after the purchase or after a support chat.And people that shop on ecommerce websites,usually have more time to fill out a short survey than tho
99、se doing their shopping in a physical store.How to collect customer feedback straight from your ecommerce website?Implement chatbots asking for feedback.You can add them to your Thank you for your order page to gather feedback on the entire shopping experience.Also,you can add the question after the
100、 customer support interaction to gather feedback on what to improve in your service efforts.Survey chatbots can gather customers opinions on different areas of your business.1Use feedback chatbotsA practical guide to recreating the in-store experience online with chatbots26Putting the same survey ch
101、atbot on all of your pages wont do the trick.You need to be specific about what youre asking the clients.Do you want to know how do they like your websites appearance?Do they enjoy the checkout process?Or if theres anything you should improve in your support processes?Ask the right questions to gath
102、er the information you need.If you ask a generic question,you either wont get any responses,or youll gather feedback on everything at once that will be hard to categorize.So,do your team a favor and create specific messages when asking for peoples opinions.Dont send the first-time visitor feedback q
103、uestions.That wouldnt make sense,would it?Its also not a good idea to ask for feedback when a client is about to check out.So,choose your timing well to send your surveys.This can be after the client completes a purchase or right after the support chat finishes.This ensures you get great answers,but
104、 also that the question doesnt distract your potential client from buying the product.23Create specific messagesChoose the right time for the triggerA practical guide to recreating the in-store experience online with chatbots27Add custom code to the chatbot.If you need any specific functionality tha
105、t the provider doesnt offer out of the box,you can insert custom code or use provided APIs to add it manually.Some of the possible tasks you can add with APIs include language recognition based on HTML lang,visitor identify,and event tracking.For example,if you want to define the user details from y
106、our system and fill them in the chatbot platform,you can insert a JavaScript snippet before the chat code in your back-end.This will merge all the interactions with the visitor in your admin panel.Best practicesBut remember to check with your provider which customized solutions theyre able to offer
107、you.Some of the chatbot platforms are more customizable that others and some of the functionality you would like the bot to have,might not be reachable at the moment.A practical guide to recreating the in-store experience online with chatbots28Provide multilingualsupportScenario 10A shopping assista
108、nt can usually speak one or two languages.And this is where your online store gets an advantage.Thats because chatbots can be programmed to communicate with website visitors in tens of different languages seamlessly.How to offer multilingual customer service online?Firstly,check where your customers
109、 are from and what languages do they speak.Then,set up nodes to translate your message into those languages for a smoother experience on your website.1Add all the languages your customers use into your chatbotWere not saying that you have to speak every language that youre setting up the chatbot in.
110、But,you should check if the responses the bot sends to your users are the correct translations of your messages.Sometimes the system might mistake a word or give a Danish translation instead of Swedish.These are the small details you should be able to spot and ensure a seamless experience for your c
111、lients.Just because someone speaks Spanish and not English shouldnt prevent them from getting a great shopping experience on your website.So,ensure that your multilingual chatbot makes everyone feel welcome and comfortable.2Double-check the accuracy of the responsesA practical guide to recreating th
112、e in-store experience online with chatbots29Make the most out of the Conditions available on the providers system to reach the right customers.You send messages based on the visitors browser,language,and other properties.This way,you can send different chats and offers to clients from various locati
113、ons.You can also target returning customers with different interactions than first time visitors.Conditions can help you ensure the communication with clients is even more personalized and effective.3Trigger the right chatbot for the right visitorEnglishSpanishDutchPolishA practical guide to recreat
114、ing the in-store experience online with chatbots30Ensure that communication in every language feels natural.We all know that translations can sound off.We understand the meaning of the sentence,but its just not a phrasing that a person would use.And you dont want to sound robotic and for your custom
115、er communication to seem fake.So,to prevent that,you should ideally ask native speakers to review the messages youre going to use.Best practicesConclusion31A practical guide to recreating the in-store experience online with chatbotsWe have come a long way in the past 70 years since chatting to a com
116、puter was first mentioned.A chatbot is a computer program that communicates with human users over text or through a speech-to-text system.Businesses can use chatbots to communicate with their customers and recreate the in-store shopping experience online.Ecommerce companies can do this by:Here are t
117、he main takeaways of this ebook,in short.Welcoming visitors to their online store Offering support within arms reachShowing personalized deals Using proactive sales techniquesHelping customers find the right productsUpselling items and servicesHandling complaints on auto-pilotOffering membership cardsCollecting feedback from shoppersOffering multilingual supportMany ecommerce brands are already taking advantage of chatbots to get ahead of their competitors.Why not try them for yourself and see what this technology can do for your business?