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1、Up to date insight into global student recruitment agents changing world.ICEF Agent Voice2023 findings:Sponsored by1234Recruitment expectationsStudent decision-makingEmployabilityEnrolment challengesKey TopicsICEF Agent Voice 20235Online programmes6Agency operationsAgent profileICEF Agent Voice 2023

2、AGENTS 1 6 1 6 31 2 2ICEF Agent Voice 2023AgentsICEF Agent Voice 20231 90 2 2CountriesICEF Agent Voice 2023Across 9 regionsICEF Agent Voice 2023ASIA45%AFRICA11%SOUTH AND CENTRAL AMERICA14%EUROPE(EU)8%NORTH AMERICA6%AUSTRALASIA7%EUROPE(NON-EU)5%MIDDLEEAST2%UNITED KINGDOM2%Country breakdownICEF Agent

3、Voice 2023OTHERS(1%)29%COLOMBIA2%AUSTRALIA7%NEPAL7%INDIA16%CHINA2%UNITEDKINGDOM2%KAZAKHSTAN1%BANGLADESH2%ITALY2%PAKISTAN2%MEXICO3%VIETNAM4%NIGERIA4%CANADA5%TURKIYE2%BRAZIL6%SPAIN2%PHILIPPINES2%Popular study destinationsWhich study destinations have you sent students to?ICEF Agent Voice 2023Top 10 mo

4、st popular1.Recruitment expectationsStudent enrolmentsICEF Agent Voice 2023How many students have you recruited in the last 12 months for the below programmes?Student enrolmentHow many students have you recruited in the last 12 months for the below programmes?2022 vs 2023How many students have you r

5、ecruited in the last 12 months for the below programme?Language2022 20232022 RecapStudent enrolmentsICEF Agent Voice 20232022 vs 2023What are your expectations for student enrolments for 2023/24 in comparison to 2022/23?Enrolment expectation:Year on YearICEF Agent Voice 2023What are your expectation

6、s for student enrolments for 2022/23 in comparison to 2021/22?Enrolment expectation:Year on Year2022ICEF Agent Voice 20232.Student decision-making factorsTop 5 crucial factors affecting student decisionsICEF Agent Voice 2023What factors do your students consider most crucial when making decisions ab

7、out their study abroad plans?Over the last 2 years,how has students interest in the following study destination countries changed?Student interest by countryTop 7Increased interestStudent interest by countryOver the last 2 years,how has students interest in the following study destination countries

8、changed?Top 7Decreased interestStudent interest by country ICEF Agent Voice 20232022 2023ChinaHong Kong SARIndia2022 20232022 20232022 2023UAEOver the last 2 years,how has students interest in the following study destination countries changed?2022 vs 20233.EmployabilityTop 10 countries to work durin

9、g studyWhat are your students preferred destinations when looking to work during their studies?ICEF Agent Voice 2023Top 10 countries to work post-studyWhat are your students preferred destinations when considering post-study work/career options?ICEF Agent Voice 2023Importance of student employment o

10、pportunitiesICEF Agent Voice 20230-Not at all important5-Somewhat important10-Crucial7.49How important are employment opportunities to your students when choosing a study/career destination?4.Enrolment challengesTop 5 enrolment challengesICEF Agent Voice 2023What are the most challenging aspects of

11、successfully enrolling students?Top 5 valued partner supportICEF Agent Voice 2023In which area do you most value the support of your partner schools when it comes to successfully enrolling students?ICEF Agent Voice 2023Visa refusal/rejectionVisa requirement policySetting up appointment dateLong proc

12、essing time DelayWhat challenges have you experienced in visa processing and support?Top 5 challenges in visa processing and supportLanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa appro

13、val:Approximately what percentage of student visa applications are approved?Australia2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what

14、 percentage of student visa applications are approved?Australia2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student

15、 visa applications are approved?Canada2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are ap

16、proved?Canada2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Germany2022ICEF Ag

17、ent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Germany2023ICEF Agent Voice 2023LanguageSe

18、condary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Ireland2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12C

19、ertificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Ireland2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/Di

20、plomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Malta2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Pr

21、ogrammes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?Malta2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGrad

22、uate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?New Zealand2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/

23、Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student visa applications are approved?New Zealand2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange Pr

24、ogrammesVisa approval:Approximately what percentage of student visa applications are approved?United Kingdom2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa appr

25、oval:Approximately what percentage of student visa applications are approved?United Kingdom2023ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximatel

26、y what percentage of student visa applications are approved?USA2022ICEF Agent Voice 2023LanguageSecondary/Kindergarten-12Certificate/Vocational/DiplomaFoundation,Pathway Programmes,UndergraduateGraduate,MBAWork&Travel/Cultural Exchange ProgrammesVisa approval:Approximately what percentage of student

27、 visa applications are approved?USA2023ICEF Agent Voice 2023Visa approval rate by country-comparison 2023 dataICEF Agent Voice 20235.Online programmesOnline programmes54%46%Are you currently selling or promoting online education/online programmes?ICEF Agent Voice 202354%46%2023ICEF Agent Voice 2023O

28、nline programmes54%46%ICEF Agent Voice 202350%50%Are you currently selling or promoting online education/online programmes?ICEF Agent Voice 2023202246%promoting online programmesWhy do you offer and promote online programmes?They open up opportunities for students with lower budgetsThey allow me to

29、reach new types of customers/studentsOnline programs help my student prepare for their in-person international studiesOnline program credentials will help my students gain entry to international institutionsThey allow me to keep offering study opportunities to my clients,even after graduation(lifelo

30、ng learning)Online program credentials can help my students obtain an international study visaICEF Agent Voice 2023ICEF Agent Voice 2023202354%not currently promoting online programmesWhy has your agency chosen NOT to sell or promote online education/online programmes?ICEF Agent Voice 20232023It is

31、not what our clients are looking forWe prefer to focus on the study abroad experienceOnline diplomas/degrees are perceived less valuable than conventional diplomas/degreesCommission/Revenue is too lowWe lack the knowledge or expertise to promote online programmes50%not currently promoting online pro

32、grammesIt is not what our clients are looking forWe prefer to focus on the study abroad experienceOnline diplomas/degrees are perceived less valuable than conventional diplomas/degreesCommission/Revenue is too lowWe lack the knowledge or expertise to promote online programmesICEF Agent Voice 2023202

33、2Why has your agency chosen NOT to sell or promote online education/online programmes?46%currently promoting online programmes43%24%Is demand for online programs 32%ICEF Agent Voice 2023ICEF Agent Voice 2023202354%not currently promoting online programmes26%54%Are you considering the promotion of on

34、line programmes in the near future?20%ICEF Agent Voice 2023ICEF Agent Voice 2023202355%may consider promoting online programmes ifOur clients start asking for itThese will help students obtain an international study visa afterwardsIt provides a pathway to overseas working opportunities/work visaTher

35、e is better information/training available for online opportunitiesThe commission/revenue potential increasesICEF Agent Voice 202346%currently promoting online programmes43%24%Which types of online education/online programmes are you promoting?32%ICEF Agent Voice 2023ICEF Agent Voice 2023Language le

36、arningPathway programmesHybrid/blended programmesEntirely online Higher Education programmesDigital credentials(short courses)/Online bootcampsVirtual internshipsEntirely online K-12/Secondary programmes6.Agency operationsGrowth EffortsIn the last 2 years,have you:ICEF Agent Voice 2023What new study

37、 destinations are your students seeking?Top 7most popular63%of agents have started placing students into new destination countries in the past 2 yearsICEF Agent Voice 2023What new fields of study are your students seeking?60%of agents have started placing students into new fields of studyICEF Agent

38、Voice 202378%45%of agents increased their range of products and services offered to educator partnersICEF Agent Voice 2023What type of products have you added to your range?ConsultancyIn-Person EventsIn-CountryRepresentationOnline EventsWhat type of products have you added to your range?Digital Mark

39、eting Services58%52%72%72%64%of agents increased their range of products and services offered to studentsICEF Agent Voice 2023What type of products have you added to your range offered to your students?In what areas have you started to consider using AI?RecruitmentStudent ManagementLead GenerationMa

40、rketing&AdvertisingCourse Selection40%believe AI-powered solutions will increase efficiency when counselling studentsICEF Agent Voice 2023Top 5 most time consuming processesICEF Agent Voice 2023During the recruitment process,where is the majority of your time spent on assisting a student?Top 5 marke

41、ting channelsHow important are these marketing channels in sourcing your student leads?ICEF Agent Voice 2023Student recruitment methodHow are you currently recruiting students and processing applications for education programmes?Independently(e.g.traditional methods,or via own/in-house digital platf

42、orm)Through a network of agency channels(e.g.Sub-agent,or Master-agent partners)Via third-party(e.g.digital recruitment platform,or agent aggregator)ICEF Agent Voice 2023Student recruitment methodIndependently(e.g.traditional methods,or via own/in-house digital platform)Through a network of agency c

43、hannels(e.g.Sub-agent,or Master-agent partners)Via third-party(e.g.digital recruitment platform,or agent aggregator)2022ICEF Agent Voice 2023Recruiting studentsHow are you currently recruiting students and processing applications for education programmes?Remuneration changesHow have commission or pa

44、yment structures changed?ICEF Agent Voice 2023Remuneration changesHow have commission or payment structures changed?2022ICEF Agent Voice 2023Remuneration changesWhat commission rates are you currently receiving for the following programmes?ICEF Agent Voice 2023Remuneration changesWhat commission rat

45、es are you currently receiving for the following programmes?ICEF Agent Voice 20232022Commission processingHow do you currently receive commission from institution partners?ICEF Agent Voice 2023ICEF Agent Voice 2023Tuition payment managementDo you partner with any third-party payment providers for tu

46、ition payment services?ICEF Agent Voice 2023ICEF Agent Voice 2023Tuition Payment ServicesWhich third-party payment platform to do you use to assist students with payments to institutions?ThomasCookPayto-studyPayMy-TuitionNexpayApplicaConveraNextPayTravelexWesternUnionWiseStripeBank TransferCIBCAppli

47、cation processing methodHow are you currently recruiting students and processing applications for education programmes?ICEF Agent Voice 2023ProcessingAICEF Agent Voice 2023Independently(e.g.traditional methods,or via own/in-house digital platform)Through a network of agency channels(e.g.Sub-agent,or

48、 Master-agent partners)Via third-party(e.g.digital recruitment platform,or agent aggregator)Application processing methodIndependently(e.g.traditional methods,or via own/in-house digital platform)Through a network of agency channels(e.g.Sub-agent,or Master-agent partners)Via third-party(e.g.digital

49、recruitment platform,or agent aggregator)2022How are you currently recruiting students and processing applications for education programmes?ICEF Agent Voice 2023Enrolment through digital platformsICEF Agent Voice 2023What percentage of your students are enrolled via a digital platform(agent-owned or

50、 third-party/aggregator)?ICEF Agent Voice 2023Enrolment through digital platformsICEF Agent Voice 20232022What percentage of your students are enrolled via a digital platform(agent-owned or third-party/aggregator)?ICEF Agent Voice 2023AI powered solutionsWhat is your view on Artificial Intelligence

51、powered solutions in international student recruitment?Im not sure what to think of the impact of AI on our industry yetAI powered solutions will help us increase efficiency when counselling studentsIm concerned about the impact of AI on my job and/or organisationICEF Agent Voice 2023ICEF Agent Voice 2023Agent data from ICEF Berlin eSchedule 2017-2023 Countries agents are looking for partners in ICEF Agent Voice 2023Thank youDownload the ICEF Agent Voice report today at