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1、AARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHPresented by AARP ResearchGAMING GRANDPARENTS 2022September 2022https:/doi.org/10.26419/res.00573.001AARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHThe Gaming GrandparentGaming grandparents are a sizeable chunk of the 50+gamer
2、today,but their family role doesnt define who they are as gamers.Almost half of grandparents play video games at least once per month,more than nongrandparents,and daily play is also more common.Grandmothers account for a bigger share(61%)of the gaming grandparent audience.Gaming grandparents consid
3、er play in general extremely/very important(76%),but they dont necessarily apply this notion to video games.Just 50%view gaming as“good for me as I get older.”Grandchildren are their primary source of gaming news,alongside other adult friends and family.Although gaming grandparents say they play to“
4、spend time with family,”they play solo 80%of the time.Gaming grandparents maintain their own preferences;they arent as influenced by a family member who plays as they are by finding a game they like.2AARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGrandparents,especially younger,are avid
5、 gamers!Base:Total Screened 50+Grandparents(n=3,858),50+Non-Grandparents(n=3,187),50-59 Grandparents(n=793),50-59 Non-Grandparents(n=1,488),60-69 Grandparents(n=1,532),50-59 Non-Grandparents(n=1,136),70+Grandparents(n=1,533),70+Non-Grandparents(n=563)Q7:Generally speaking,how often do you play video
6、 games?Indicates a significant difference between groups at 95%confidence level3Particularly between the ages of 50-59,grandparents are more likely than nongrandparents to be playing games at least once per month.Grandparents46%58%45%39%Nongrandparents43%47%41%37%Ages 50+Ages 5059Ages 6069Ages 70+Pe
7、rcentage of grandparents and nongrandparents playing video games at least once a monthAmong adults ages 50+,by age rangeAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGrandmothers are more likely to game than grandfathers.39%61%GrandfathersGrandmothersBase:Total Screened 50+Grandfathers
8、(n1,620),50+Grandmothers(n=2,522)Q7:Generally speaking,how often do you play video games?443%of grandfathers play video games at least once per month50%of grandmothers play video games at least once per monthPercentage of grandparent gamers who are grandmothers and grandfathersAmong grandparent game
9、rs ages 50+(Age 50+)Grandmothers make up over 60%of gaming grandparents,compared to the 50%gender split among nongrandparents.AARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHDaily gaming is more common among gaming grandparents.Base:50+Monthly Gamers Grandparents(n=2,020)Non-Grandparents
10、(n=1,738)Q7:Generally speaking,how often do you play video games?Indicates a significant difference between groups at 95%confidence level5Almost half of gaming grandparents are playing everyday.Grandparents48%22%3%8%4%15%Nongrandparents41%23%6%9%4%18%EverydaySeveral times a weekOnce a weekSeveral ti
11、mes a monthOnce a monthLess than once a monthFrequency of playing video gamesAmong adults ages 50+who play video games,by grandparent statusAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGaming is very important to the gaming grandparent.6Base:50+Monthly Gamers-Grandparents(n=1,736)Q48.
12、Please indicate how much you agree or disagree with each of the following statements.QTERM5.Thinking about your life experience overall,how important do you consider“play”to be an important part of aging?Play can be any internally motivated activity done for fun,pleasure or enjoyment.Three-quarters
13、believe play in general is important to the aging process,but grandparents are torn over whether gaming itself is good for them as they get older.76%Consider Play to be an importantpart of the aging process67%Use video games to get relieffrom anxiety or stress50%Believe gaming is good for themas the
14、y get olderAttitudes towards gaming:Percent who agree with the following statements about gamingAmong grandparents ages 50+who play video games at least monthlyAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGrandparents still dont consider themselves gamers.Base:50+Grandparents Playing
15、Games Monthly 50-54(n=181),55-59(n=264),60-64(n=334),65-69(n=365),70(n=592)Q9.Thinking about the past 6 months,since November 2021,how many hours per week would you say you personally spend gaming on each of the following devices?Q48.Please indicate how much you agree or disagree with each of the fo
16、llowing statements.7Despite the majority of different age cohorts gaming more than 5 hours per week,the perception that they are gamers declines by age.Play 5+hours per week80%77%75%74%78%Consider themselves a gamer17%19%9%5%6%Ages 5054Ages 5559Ages 6064Ages 6569Ages 70+Percent who play games 5+hour
17、s per week and consider themselves a gamerAmong grandparents ages 50+who play video games at least monthly,by age rangeAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGrandchildren are grandparents primary source for gaming news.Base:50+Monthly Gamers-Grandparents(n=1,736),Non-Grandparen
18、ts(n=1,432)Q34.How do you generally learn about new games or gaming hardware?8Grandchildren have a great deal of influence on their grandparents.26%26%24%GrandchildrenAdult family and friendsChildrenGrandparents32%21%20%Adult family and friendsChildrenSocial networking sitesNongrandparentsTop 3 sour
19、ces for learning about new games or gaming hardwareAmong ages 50+who play video games at least monthly,by grandparent statusAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHSpending time with family influences play for grandparents.Base:50+Monthly Gamers-Grandparents(n=1,736),Non-Grandpar
20、ents(n=1,432)Q42.In general,how important are the following reasons for playing video games?Indicates a significant difference between groups at 95%confidence level9Just over a third of grandparents view spending time with family as an important reason to play video games.10%8%25%19%25%33%38%39%Gran
21、dparentsNongrandparentsImportance of spending time with family as a reason for playing video gamesAmong adults ages 50+who play video games at least monthly,by grandparent statusExtremely importantVery importantNot too importantNot at all importantAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP
22、RESEARCHNevertheless,grandparents play alone most of the time.10Base:50+Monthly Gamers-Grandparents(n=1,736),Non-Grandparents(n=1,432)Q23A:What proportion of your game play would you say is done alone versus playing other people,such as children(under 18 years of age)or adults?Indicates a significan
23、t difference between groups at 95%confidence levelAlmost 80%of play is alone,despite the strong motivation to play with family members.Grandparents79%7%3%3%7%Nongrandparents82%4%4%1%8%Playing video games alonePlaying video games with children in personPlaying video games with other adults in personP
24、laying video games with children onlinePlaying video games with other adults onlinePercent of time playing alone versus with other peopleAmong adults ages 50+,by grandparent statusAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGrandparents are still gamers outside of the family dynamic.
25、Base:50+Monthly Gamers-Grandparents(n=1,736),Non-Grandparents(n=1,432)Q49b.What do you think would motivate you to play more video games in the next year or so?Select all that apply.Indicates a significant difference between groups at 95%confidence level11Finding a game that appeals to them personal
26、ly is still the top motivator to future play.51%23%18%14%10%8%8%7%4%55%28%19%16%10%10%8%9%5%Finding a game I really like or is specifically appealing to meHaving more free timeA game improving a mental or emotional condition I am dealing withGetting a gift of a game or gaming deviceMore friends or f
27、amily playingA game improving a physical condition I am dealing withLearning how to use a new gaming deviceGetting a new dedicated video gaming deviceJoining a community of other people like me who play gamesMotivations for playing more video games in the next yearAmong adults ages 50+,by grandparen
28、t statusGrandparentsNongrandparentsAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHGaming grandparents share the top play motivations.Base:50+Monthly Gamers-Grandparents(n=1,736),Non-Grandparents(n=1,432)Q42.In general,how important are the following reasons for playing video games?#indi
29、cates rank among 30 items tested.Scores show%Extremely/Very Important.Indicates a significant difference between groups at 95%confidence level12(#1)(#1)(#2)(#3)(#3)(#2)(#4)(#6)(#5)(#4)(#6)(#7)(#7)(#5)(#8)(#8)(#9)(#10)(#10)(#9)Having fun,staying mentally sharp,and relaxation are the strongest reasons
30、 for gaming.Grandparents85%(#1)80%(#2)79%(#3)75%(#4)72%(#5)70%(#6)68%(#7)59%(#8)52%(#9)50%(#10)Nongrandparents87%(#1)76%(#3)79%(#2)73%(#6)75%(#4)71%(#7)74%(#5)60%(#8)55%(#10)56%(#9)To have funTo help stay mentally sharpTo relaxTo be challenged or solve problemsTo relieve boredomTo pass the timeTo re
31、duce stressTo enjoy a great single-player experienceTo play something strategicTo change my moodTop 10 gaming motivations for grandparents and nongrandparentsAmong adults ages 50+who play video games monthlyAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHMethodology Methodology:Online su
32、rvey via NORCs Foresight 50+Panel,supplemented with respondents from nonprobabilistic consumer panels.Qualifications:Ages 40+,owns a gaming-eligible device(e.g.,mobile,tablet,computer,laptop,console,or other device)and plays video games on that device at least once per month.Nongamers:A subset of No
33、ngamers was fielded a smaller survey with a more limited scope of questioning.Sample:N=7,885 total completes.Gamers:n=5,255.Non-Gamers:n=2,630.Interviewing Dates:June 23 July 13,2022.Weighing:Data were weighted using population benchmarks from NORCs Current Population Survey for age,gender,division,
34、race/ethnicity,education,housing tenure,household phone status,age x gender,and age x race/ethnicity.Survey Length:Median Gamers(32 minutes),Nongamers(7 minutes).13ObjectivesAARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHAbout AARPAARP is the nations largest nonprofit,nonpartisan organi
35、zation dedicated to empowering Americans 50 and older to choose how they live as they age.With nearly 38 million members and offices in every state,the District of Columbia,Puerto Rico,and the U.S.Virgin Islands,AARP works to strengthen communities and advocate for what matters most to families with
36、 a focus on health security,financial stability and personal fulfillment.AARP also works for individuals inthe marketplace by sparking new solutions and allowing carefully chosen,high-quality products and services to carry the AARP name.As a trusted source for news and information,AARP produces the
37、nations largest circulation publications,AARP The Magazine and AARP Bulletin.To learn more,visit www.aarp.org or follow AARP and AARPadvocates on social media.Magid is a consumer-centered business strategy and custom research company delivering remarkable solutions that define innovation and success
38、.Magid gets the why behind human behavior.Theyve enlisted over 100 professionals across the country who come from multiple disciplines.With hubs in Minneapolis,Los Angeles,New York,and Iowa,Magid brings progressive thinking to every industry and every engagement.To learn more,visit .About Magid14AARP.ORG/RESEARCH|2022 AARP ALL RIGHTS RESERVEDAARP RESEARCHFor more information reach out to Dr.Brittne Kakulla,AARP Researchbkakullaaarp.orgFor media inquiries,please contact mediaaarp.orgThis research was designed and executed by AARP Research15