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1、 Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only The Future of Residential Heating in BritainJuly 2023 Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only There is strong public support for the UK
2、 Governments commitment to Net Zero,with the majority of Britons(66%)in agreement that if the government does not tackle climate change now,it will be failing their citizens8.Although the UK has sanctioned its commitment to addressing climate change legally,including the Climate Change Act 2008 and
3、the legally binding 2050 target to achieve Net Zero,there is still much to be done2.The UKs Ten Point Plan unveiled in 2020 was intended to serve as the roadmap for a transition to Net Zero and the green industrial revolution6.A critical component of the Ten Point Plan is a focus on renewable,low ca
4、rbon energy sources.Both the UK Government and the Climate Change Committee(CCC)have recognised the imperative for the UK achieving Net Zero.The CCCs Sixth Carbon Budget offers Ministers advice on the volume of greenhouse gases(GHGs)the UK can emitduring the period 2033-2037.This decade is critical
5、to ensure the proper protocols and strategies are in place to meet these targets.The UK has some of the least energy efficient housing in Europe,making green homes initiatives a critical component of the governments Net Zero agenda 9.As part of this goal,the government has committed to install 600,0
6、00 heat pumps by 202822.However,it has yet to officially commit to decarbonise residential heating through legislation,although industry widely considers 2026 to be a critical date to achieve Net Zero targets.To achieve these targets,legislation must focus on reducing consumer energy usage first and
7、 foremost.A second priority would be to introduce provisions to help consumers use energy more efficiently through technologies like heat-pumps.The British transition to Net ZeroIMAGE 1.The Ten Point Plan for a Green Industrial Revolution 68 in 10Britons believe the government holds a significant le
8、vel of responsibility for lowering carbon emissions8.The Ten Point Plan for a Green Industrial RevolutionPoint 1Advancing Offshore WindPoint 2Driving the Growth of Low Carbon HydrogenPoint 3Delivering New and Advanced Nuclear PowerPoint 4Accelerating the Shift to Zero Emission VehiclesPoint 5Green P
9、ublic Transport Cycling and WalkingPoint 6Jet Zero and Green ShipsPoint 7Greener BuildingsPoint 8Investing in Carbon Capture,Usage and StoragePoint 9Protecting Our Natural EnvironmentPoint 10Green Finance and Innovation Ipsos Mitsubishi Electric Whitepaper June 2023 ICUODespite efforts,the UK Govern
10、ment has faced considerable challenges in the green homes space that have left both able-to-pay consumers and industry professionals alienated and disillusioned.Currently,residential heating in Britain relies on several different technologies,including fossil fuel(e.g.,gas and oil)boilers,hybrid boi
11、lers,hydrogen-ready boilers and heat pumps.Gas boilers will likely be phased out in the next decade,but a key government decision is still to be made on which technology will be chosen to lead the decarbonisation of residential heating:hydrogen-ready boilers or heat pumps?The government has mandated
12、 that all new domestic gas-boilers will need to be“hydrogen-ready”by 2026,although there is no guarantee that these boilers will actually be converted to hydrogen gas.A decision will then follow on whether UK residential heating will rely more on heat pumps or hydrogen boilers.If the 2026 deadline w
13、ere brought forward it would expedite industry confidence to invest in supply chains and ensure benefits of a carbon neutral transition.The UK Government must move beyond good intentionsGREEN DEAL launched in 2013 as a scheme to help homeowners make energy efficient improvements.Scrapped in 2015 for
14、 being too complicated and expensive.CARBON CAPTURE&STORAGE(CSS)The UK Government planned to invest in CCS technology,but the plan was scrapped in 2015 due to concerns about cost and technology.This position has now been reversed again as of April 2023.ZERO CARBON HOMES introduced in 2006 to ensure
15、all new homes built from 2016 onwards would have net-zero carbon emissions but was scrapped in 2015 due to high costs of implementation.FEED-IN TARRIFFS(FITS)launched in 2010 to encourage adoption of small-scale renewable energy technologies e.g.,solar panels and wind turbines but scrapped in 2019 d
16、ue concerns around high costs.RENEWABLE HEAT INCENTIVE(RHI)launched in 2011 to encourage adoption of renewable heating technologies such as biomass boilers and heat pumps but closed to new applicants in 2021 because it was deemed too complicated and expensive.Cost and complexity are the central hall
17、marks of a long list of unsuccessful UK Government Green Initiatives:Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOA new study to inform decarbonisation of homesMitsubishi Electric and Ipsos partnered on this study to bring to light new information and help to inform policy and legislation on g
18、reen homes.The study involved a policy and insight audit,interviews with energy policy experts and an online survey of 1,000 people that were 16-75 and nationally representative.The survey ran from 19-21 May 2023.Key Findings of the study include:34%of Britons dont know the most environmentally-frie
19、ndly way to heat their homes32%of Britons say they would be most likely to get trusted advice on household decarbonisation from the UK Government website41%of Britons agree that government should have a deadline for decarbonisation of the economy55%of Britons want the cost-of-living crisis to be a p
20、riority on the governments agenda Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOProponents of hydrogen argue it has significant potential as a clean energy source specifically for carbon-intensive industries where electrification is not feasible or considerably challenging.This includes heating
21、 buildings and homes.While it may have a place in industrial settings,hydrogen is an inefficient use of energy in residential settings21 and the technology is too far off relative to more readily available technologies like heat pumps.Hydrogen is widely acknowledged as a renewable energy source,but
22、varying production methods means its not guaranteed to be a low carbon energy source.The Great Hydrogen DebateHydrogen production methods result in three different formats:GREY HYDROGEN.Carbon emissions from production are not captured.BLUE HYDROGEN.Carbon is captured and stored.GREEN HYDROGEN.Renew
23、able energy sources like solar or wind power are utilised in the production process27.Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOHydrogen indecision stalls effective planning,confidence and investmentThe infrastructure for carbon capture and storage isnt yet adequate and will incur both sign
24、ificant development costs and emissions.Producing hydrogen also requires a huge amount of electricity which is not fully available through the electricity grid;the required capacity must come from nuclear energy according to a recent Aurora Energy Study23.Any electricity used for producing hydrogen
25、for residential heating would be used more efficiently if directed straight to heat pumps.For these reasons,the experts we spoke to felt hydrogen was unlikely to be feasible to integrated it into Britains residential energy mix in the future.Theres a strong sense of uncertainty around the direction
26、that will be taken when it comes to decarbonising residential heating,particularly when it comes to the role of hydrogen and which energy source will be favoured in the future.Given the confusion around the governments priority energy sources,many businesses,installers and local governments are less
27、 able to effectively plan long-term.This impacts recommendations they then provide to end-consumers.2026 is the big date that everything coalesces around.Its the date where new gas boilers need to be hydrogen-ready.However,it could be that despite gas boilers needing to be hydrogen-ready,hydrogen is
28、nt going to be in the British energy mix moving forward.-Ipsos Energy Expert Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOHeat pumps have emerged at the heart of the home decarbonisation movementCapable of providing up to 3x more energy than they consume,they are considered more energy efficie
29、nt and less carbon intensive than gas boilers.These energy efficiency advantages of course come with the co-benefit of cost savings for end consumers.Heat pump technology allows for highly energy efficient residential heating,as for every kW of electricity consumed,a heat pump can produce 3kW of hea
30、t energy while a gas boiler produces less than 1kW of heat energy28.Therefore,around two thirds of a heat pumps energy output comes from natural sources,with the remainder coming from the electricity grid.This further reduces a heat pumps carbon footprint,in stark contrast to carbon-intensive hydrog
31、en production which still relies on fossil fuels12.Being highly energy efficient means cost savings should come as a core benefit of heat pump adoption.The cost-of-living crisis and fuel security concerns amidst the Russia-Ukraine war are imposing considerable challenges on British consumers today,a
32、nd increasing reliance on heat pumps should contribute to mitigating these concerns.IMAGE 2.Heating the UK with Heat Pumps or Green Hydrogen21In order to produce 70GW of residential heating energy from green hydrogen as an initial source would require an estimated 150GW of renewable electricity.By c
33、ontrast,to receive the same 70GW from a heat pump for residential heating,would require just 26GW of electricity,making it a much more energy efficient energy source.Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only Despite potential running cost s
34、avings,it should be noted that up-front capital requirements are higher for heat pump installation than gas boilers and the significance of this deterrent is explored below.There are significant market forces driving heat pump demand.Housing associations take interest in heat pump adoption because t
35、ransitioning away from gas heating is beneficial for fuel-poor households,in pursuit of a just transition.By just transition we refer to a transition to Net Zero that leaves no one behind.Ninety-seven per cent of households participating in Green Home Grant Voucher Schemes(GHGVS)and ECO3 Scheme were
36、 classed as low-income,suggesting that these provide an opportunity for fuel-poor households to both improve their energy efficiency and tackle cost-of-living challenges18.New builds are also critical for market growth,arguably being easier for a new build design to incorporate a heat pump than retr
37、ofitting a household designed with a gas boiler in mind.However,developers are awaiting building regulation updates from government to incorporate decarbonised heating in future developments.Theres also broad appetite for heat pump installation amongst end consumers with 42%of Britons having some in
38、terest in installing a heat pump.The biggest motivation is the potential to save on energy bills26.Cost-of-living crisis has potential to drive heat pump adoption2 in 3Britons think the worst of the cost-of-living crisis is still to come 203 in 10cite fossil fuel security concerns as a driver for in
39、stalling heat pumps 26 Ipsos Mitsubishi Electric Whitepaper June 2023 ICUO Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only Britain is still in the early adoption phase for heat pumps and as such,they are not yet considered an established technolo
40、gy by most British consumers.As with most technologies in the earlier stages of adoption and maturity,theres a lower level of trust in their reliability,and being an early adopter is often perceived to be riskier.New builds,housing associations and individual consumers each represent roughly a third
41、 of the current heat pump consumersMitsubishi Electric sales data.Given there are 28.2 million households in Great Britain,this puts individual consumers slightly behind industry when it comes to heat pump adoption.However,they could represent a significant portion of demand if targeted properly wit
42、h effective communication and funding strategies to remove the barriers to adoption that currently exist.The first hurdle to tackle is awareness.Today,public awareness of the arguments for heat pumps is low,and there are no reliable,widely trusted sources of information from which to learn about the
43、m.Awareness remains a critical barrier for heat pumps7 in 10Britons state they know little to nothing about heat pump technology 26 13%Britons say they are aware of the environmental benefits of heat pumps26 Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOSignificant confusion exists around heat
44、pumps tangible benefitsThe publics understanding of the most impactful actions they can take to reduce their environmental footprint is also limited,with more than one in three saying they dont know the most environmentally friendly ways to improve their energy efficiency26.The existence of what Ips
45、os have termed a Believe-True gap is clear:consumers overestimate the impact of actions that require minimal behaviour change such as installing more efficient home appliances or using appliances in a more environmentally-friendly manner and underestimate the impact of more significant actions,such
46、as using only renewable electricity.Installing a heat pump was one of the most significantly under-appreciated behaviour changes by consumers.It is therefore important that energy efficiency is taken into consideration at the conception of a buildings development process,rather than an afterthought
47、or bolt on to meet requirements.This is effectively called a fabric first approach and reduces the need to address complex challenges like consumer behaviour change.More efficient home appliances1st7thUsing appliances in a more environmentally friendly manner2nd8thRenovating home to improve insulati
48、on3rd2ndUsing only renewable electricity4th 1stReducing hot water usage5th 5thInstalling a smart meter for gas&electricity6th 6thInstalling a heat pump7th 3rdLiving in smaller spaces 8th 4thInstalling a green(living)roof9th 9thWhich of the following actions do you think would have most impact on red
49、ucing the environmental impact of homes?26,Q1PerceivedRankingActual Ranking29Believe-True Gap An Ipsos coined term(which sits alongside the Say-Do Gap)that describes the discrepancy between what the public believe to be true about climate change compared to what actually is.For more information,plea
50、se refer to further Ipsos research in this space:https:/ Ranking:n=1,000 British adults,aged 16-75,interviewed online,19-23 May 2023 Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOcommunications and services speak to four main features of consumers needs:Costs,Convenience,Functionality and Relia
51、bility.Sustainability positioning would be more effective if it featured as a conduit to these needs(e.g.,being cheaper over time given energy savings).The bulk of the population will not find the environmental appeal of heat pumps enough to be motivated to upgrade their homes.The number of consumer
52、s who choose to upgrade their homes with sustainability as the key motivation are in the minority.This means that sustainability should be presented as an additional co-benefit alongside the fundamental consumer needs,to provide further motivation for heat pump purchase.A fabric first approach is on
53、e that reduces the primary energy usage needs first and foremost through a focus on energy usage in the initial development of the building.This will be key as it lessens the burden on consumer behaviour change.Sustainability is a co-benefit,not the driver of uptake and engagementIMPACT ON CLIMATEFU
54、NCTIONALITY&RELIABILITYTIME&EFFORT OF INSTALLATION&MAINTENANCECOST CLARITY FOR INSTALLATION&GOVERNMENT SUPPORTEDUCATION ON BENEFITS VIA TRUSTED ADVISORSHierarchy of Heat Pump NeedsMajority of industry communicationsIn todays polycrisis world,consumers are bombarded with conflicting messaging and are
55、 confronted by a cost-of-living crisis,climate crisis,war and fuel security concerns.Most have competing need-states in which the most immediate threats(often financial or health)take precedence over longer term,global issues like climate change.Fundamentally,consumers need reliable,cost-effective h
56、eating systems that keep them warm.They tend to prioritise essential needs when it comes to making purchase decisions,meaning sustainability sits towards the bottom of purchase considerations for most consumers26.We found that more than half of Britons(55%)agreed that dealing with the cost-of-living
57、 crisis should be prioritised over residential heating decarbonisation and household energy efficiency.Only 17%agreed the opposite,showing that despite widespread support for tackling the climate crisis,in practice,sustainability concerns cant compete against more pressing concerns26.Despite this cl
58、ear hierarchy of needs showing that sustainability is not enough of a purchase“hook”,a significant amount of industry messaging to consumers on heat pumps focuses on environmental sustainability as being a key reason for installation.Government and industry need to carefully evaluate the positioning
59、 of heat pumps and ensure messaging,IMAGE 3.Hierarchy of Heat Pump NeedsEvidence shows repeatedly that functionality,cost and installation considerations are prioritised by consumers over environmental benefits when making purchase decisions in the residential heating space.Despite this,a significan
60、t proportion of industry communications are centred on the environmental benefits of heat pumps.Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOA trust vacuum exists for consumers looking to develop their understanding of heat pump technology theres no established,network of advisorsOnly 41%of Br
61、itons regard the government to be trustworthy when it comes to leading the fight against climate change among the least trusted of all sources,alongside businesses.This despite 80%agreeing that the government has a responsibility to act to reduce carbon emissions26.When it comes to finding trusted i
62、nformation for consumers looking to improve their understanding of heat pump technology,the UK Government 32%is the source consumers are most likely to engage with for advice on heat pumps26.This means the onus is on government to provide an engaging approach to advising consumers on the low carbon
63、transition30.Other sources consumers would turn to include heat pump manufacturers themselves 24%,local authorities 23%and installers 23%;though given the low level of heat pump installation capability in Britain,many of the installers may have an inherent preference for hydrogen-ready boilers26.The
64、 issue of installation capacity will be explored below.While word of mouth recommendations 21%from friends and family are similarly trusted by consumers,in the case of heat pumps,uptake to date is still too low for this channel to be widespread enough to significantly drive adoption26.The British me
65、dia is the least trusted source of heat pump information 9%.Theres a skew in the media towards“scare stories”and potentially overstated reporting,which may foster a lack of trust amongst consumers.80%77%76%78%57%71%41%49%58%40%66%74%UK GovernmentLocal AuthoritiesCitizens/ConsumersBusinessesCharities
66、&non-profitorganisationsScientistsCHART 1.Consumer perception on having a great deal/a fair amount of responsibility of different organisations to reduce climate change vs being trustworthy in leading the fightTrustResponsibilityPerceived responsibility and level of trust:n=1,000 British adults,aged
67、 16-75,interviewed online,19-23 May 2023 Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only Perceived costs of installation are the number one barrier to uptake.Additional concerns and confusion exist for able-to-pay consumers around heat pump suita
68、bility,performance,disruption,and cost,all of which are major barriers for adoption.By a significant margin,installation costs were the biggest barrier to heat pump installation for consumers.The UK Governments Heat Pump Ready Programme consultation showed that even just the upfront cost of heat pum
69、p installation was beyond what most participants were willing to pay,even after considering current levels of grant funding3.Some consumers felt that the level of government support provided was insufficient to generate high levels of uptake,feeding into scepticism around the strength of government
70、ambition.Further cost concerns related to additional payments for broader home upgrades such as insulation upgrades and radiator replacements required to make a household suitable for a heat pump,as well as confusion around exactly what costs would be covered by the Boiler Upgrade Scheme.Base:1,000
71、British adults,aged 16-75,not interested in installing a heat pump,interviewed online,19-23 May 20232%3%4%4%4%5%10%11%18%19%20%22%29%29%49%Physical security of an electric heat pumpAvailability of trained installers to install and repair an electric heat pumpDont trust installers/builders expertise
72、in this areaUnsure of who to speak to for adviceUnsure what grants and financial support I would quality for from the GovernmentCapacity of the National Grid to cope with electricity demand from electric heat pumpsReliability of electric heat pump technologyLong-term performance of an electric heat
73、pumpI like my current home heating and cooling set-upToo inconvenient to installCost of maintenanceBenefits are not clear to meRunning costs of an electric heat pumpI dont know enough about electric heat pumpsCost of installationCHART 2.Which of the following,if any,would you say are the main reason
74、s you are not interested in installing an electric heat pump in your property?Wider costs associated with heat pumps were frequently cited as key barriers to installation.Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOThe concept of taking a household off the gas network feels more unusual to Br
75、itish consumers than those in better-adapted markets.The gas network also has some strong lobbying influence in the UK,which is also likely to contribute to slowing the rate of divergence from gas as an energy source.There must be an acceptance of these inherent barriers when communicating the argum
76、ents for heat pumps to consumers and businesses without deterring heat pump adoption.Theres currently a significant gap between the number of trained installers that would be required to facilitate the meeting of governments annual heat pump installation target and the current level of capacity to d
77、o so.This is despite more than half(56%)of installers saying theyre interested in heat pump installation training in the next 12 months24.For those who arent interested in training,the barriers are likely to be two-fold.Firstly,age:for those closer to retirement,theres little incentive to reskill.Fo
78、r others,its likely to be a matter of understanding of the hydrogen-heat pump debate:the transition from traditional to hydrogen boilers would require a lower additional training threshold given the closer similarity between gas and hydrogen boilers compared to heat pumps.As a result,the perception
79、of many in the industry is that this would be the easier transition to make.The legacy gas network is also holding Britain back from transferring away from gas as an energy source and adopting heat pumps en masse.As an economy built around a gas energy infrastructure,the barriers to divesting from g
80、as are inherently higher than in markets with less historical reliance on gas networks,as in the Nordics.Addressing infrastructure barriers and installer capacity is critical for successful heat pump adoption Ipsos Mitsubishi Electric Whitepaper June 2023 ICUO Ipsos|Ralph Lauren Global Consumer Segm
81、entation Proposal|July 2020|Version 1|Internal&Client Use Only Recommendations for government2.MOVE DECISION DATE CLOSER.A 2026 decision date is too late for the UK,we need urgent action to provide confidence for industry to build infrastructure and drive investment.The UK Government should act swif
82、tly to deploy low carbon heating and energy efficiency measures to meet the 600,000-heat pump per year target by 2028.Delayed decision-making has stalled local authorities,installers,and housing associations on whether to move forward with their decarbonisation strategies.Given that 2026 will be a p
83、ilot for initial trials,there is a significant risk in further delayed decision-making as a result.3.TARGETED UPSKILLING,CAPACITY BUILDING&INFRASTRUCTURE INVESTMENT SHOULD BE CRITICAL PRIORITY AND START NOW.To bridge the capacity gap between the number of installers trained today and the number requ
84、ired to facilitate the meeting of the governments annual target of 600,000 heat pump installations by 2028,there needs to be a concerted effort to provide funding for such training,as well as engagement with tradespeople on how available training can be accessed and the individual benefits of doing
85、so.Engaging with tradespeople on the arguments for heat pump installation,as well as the individual benefits of upskilling in this area,installers will be better able to provide impartial,accurate advice to consumers on the best purchase decisions for them to decarbonise their home heating.1.A NUMBE
86、R OF REGULATORY&FINANCIAL LEVERS SHOULD BE PULLED TO SCALE HEAT PUMP ADOPTION.From both a business and consumer perspective,theres a need for government to set out in more detail how high-level heating decarbonisation legal deadlines will be met as there is currently a lack of clarity on how this wi
87、ll be done.This includes making a clear decision on the preferred energy source for residential heating as early as possible.Looking current progress,heat pumps are overwhelmingly likely to be the favoured source.This will allow businesses to plan better and able-to-pay.Given the impact of the cost-
88、of-living crisis on consumers willingness and ability to invest in more sustainable technologies,theres a critical need for comprehensive government support.Policy aimed at encouraging installation amongst able-to-pay consumers should focus on simplifying funding and reducing the wider cost barriers
89、 to choosing heat pumps over gas boilers.Decoupling electricity prices from gas prices in Britain will incentivise behaviour change towards electrification and more renewable forms of heating by disassociating electricity from gas price volatility.Currently,passing the cost of green levies on to ele
90、ctricity over gas provides a disincentive to shifting to greener energy sources.Ipsos Mitsubishi Electric Whitepaper June 2023 ICUO Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only 41%of Britons agree that there should be a deadline for the decarb
91、onisation of residential heating within the next decade264.UK GOVERNMENT MUST PROVIDE CLEAR COMMUNICATIONS TO DRIVE AWARENESS&UNDERSTANDINGS VIA NETWORK OF TRUSTED ADVISORS.When it comes to advice on sustainable behaviours more broadly,and heat pumps specifically,British consumers require impartial
92、advice;over a third of Britons want easy access to information on the daily steps they can take to be more sustainable8.As the source consumers are most likely to turn to first for advice on sustainable heating,the UK Government has a leading role to play in driving consumer education in this space,
93、be it through improved insulation,heat pumps or other steps.Targeted communications for able-to-pay consumers should address key barriers and promote the core drivers for heat pump installation,rather than simply relying on sustainability as the presumed purchase driver.Doing so simply,accurately an
94、d convincingly is essential for government to overcome the trust vacuum that exists.Particularly given the impact of the cost-of-living crisis on individuals ability and willingness to invest in sustainable technologies,theres also a need for the government to provide clarity on the level and covera
95、ge of support available.As consumers tend to look to local authorities,heat pump manufacturers and installers as first ports of call,its important that the UK Government engages with and disseminates information to each of these actors to create a network of trusted advisors consumers can rely on fo
96、r accurate advice.Recommendations for Government Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOCase Study:Home Energy Scheme in ScotlandLearnings from other government schemes,largely focusing on education,simplicity of user experience and cost-effectiveness(value)must be considered to ensure t
97、he various initiatives and funding sources aimed at decarbonising residential heating achieve the most significant uptake and impact possible.Potential to replicate Home Energy Scotland scheme,an independent body funded by the Scottish Government,across England and Wales.This scheme allows consumers
98、 to call and get independent advice about home energy and heating queries.Partnerships with existing trusted bodies to help provide this advice should also be explored.Ipsos Mitsubishi Electric Whitepaper June 2023 ICUOAppendix 1.Improving boiler standards and efficiency consultation,2022,Department
99、 for Business,Energy and Industrial Strategy2.Heat Pump Net Zero Investment Roadmap,2023,Department for Energy Security and Net Zero3.Heat Pump Ready Programme,2021,Department for Energy Security and Net Zero,Department for Business,Energy and Industrial Strategy4.A market-based mechanism for low-ca
100、rbon heat,2022,Department for Business,Energy and Industrial Strategy 5.Clean Heat Market Mechanism,2023,Department for Energy Security and Net Zero6.The Ten Point Plan for a Green Industrial Revolution,2020,Department for Energy Security and Net Zero,Prime Ministers Office,10 Downing Street,Departm
101、ent for Business,Energy and Industrial Strategy,The Rt Hon Sir Alok Sharma KCMG MP,and The Rt Hon Boris Johnson MP7.UK Hydrogen Strategy,2021,HM Government8.Earth Day 2023 The Perils of Perception,2023,Ipsos9.UK behind European countries on home upgrades to combat bills and climate crisis,2022,Imper
102、ial College London10.Blending hydrogen into gas heating could add almost 200 to UK bills,2023,The Guardian11.Russell Dean interview,2023,Energy Digital Magazine12.Keeping tenants warm and comfortable with heat pump technology,Russell Dean,September 2022,Housing Association Magazine,13.Home heating:w
103、hy we must now consider the alternatives,2022,Modern Building Services14.Consultation House of Lords Environment and Climate Change Committee Boiler Upgrade Scheme,2022,Mitsubishi Electric UK15.Consultation:Improving Boiler Standards and Efficiency,2023,Mitsubishi Electric UK16.Consultation:Net Zero
104、 Review:Call for Evidence,2022,Mitsubishi Electric UK17.GHG Voucher Scheme Outcome and economic evaluation Interim Report,2022,Ipsos with Energy Saving Trust and UCL18.Heat Pump Ready Programme Stream 3:Trial Support and Learning,2023,Department for Business,Energy and Industrial Strategy19.Whole Ho
105、use Retrofit and Social Housing Decarbonisation Fund Demonstrator,2022,Department for Business,Energy and Industrial Strategy 20.Two in three Britons think the worst of the cost-of-living crisis is still to come,2022,Ipsos21.Hydrogen for heating?A comparison with heat pumps,2022,Hydrogen Science Coa
106、lition 22.Heat Pump Investment Roadmap,2023,HM Government23.Nuclear needed for hydrogen production,study says,2021,World Nuclear News24.The heat pump installer gap,2022,Nesta25.Boiler Upgrade Scheme Statistics:April 2023,2023,Department for Energy Security and Net Zero26.Mitsubishi Electric Future o
107、f Home Heating in Britain Survey,May 202327.National Grid,The Hydrogen Colour Spectrum,202328.Mitsubishi Electric data 29.Quantifying the potential for climate change mitigation of consumption options,Ivanova et al,2020,p12 https:/iopscience.iop.org/article/10.1088/1748-9326/ab8589/pdf30.A Technology-Agnostic Approach to Heat and Buildings Policy,Sustainable Energy Association,2023 Ipsos|Ralph Lauren Global Consumer Segmentation Proposal|July 2020|Version 1|Internal&Client Use Only Thank you.