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1、2|W PV I P.COMAI Trends ReportCONTENT MATTERS 2023Last quarter,we revealed in our Content Matters:Martech Trends Report the extent to which generative AI is already being used in marketing organizations.Across companies of all sizes,types,and industries,we found AI tools are being enthusiastically e
2、mbraced and usage is growing,particularly for content creation.Just how enthusiastically?Of our respondents,only 3%said they dont use AI,or dont know how their team uses AI.Two words might best describe the prevailing atmosphere:momentum and opportunity.In this report,we now take a closer look at AI
3、 adoption and reveal exactly how,and where,AI usage is happening.We also examine opportunities for growth beyond creating content,such as personalization and taxonomy use cases.Right out the gate,our data confirms anecdotal observations:media and publishing companies are using AI most heavily at the
4、 momentand the tool of choice for most industries is ChatGPT.But our data also reveals trends that countervail conventional wisdom:AI usage is rising in unexpected places,with an array of tools beyond just ChatGPT in play.When it comes to how AI tools will be used going forward,we found intriguing a
5、nomalies to the fast-growth narrative and any potential backlash to an AI takeover.In a notable exceptionfinancial servicesa sizable number of respondents said they thought their companies would use AI slightly less next year.We also asked if companies are willing to spend heavily on AI tools.What w
6、e found suggests the answer is not yet,but intriguing hints lead us to believe six-figure investments may be on the near horizon.One thing is certain:The insights we uncovered rebut any suggestion that AI is a fad.To the contrary,they underscore how quickly teams have embraced this transformational
7、technology.As such,we hope our findings are a springboard and inspiration for your organizations adoption of generative AI.2|W PV I P.COMSection I:How teams use AIHow teams use AI3By company size4By company type5By industry6Section II:Frequency of AI useHow often teams use AI for top tasks7By compan
8、y size8By company type9By industry10Section III:AI tools usedWhat AI tools companies are using12By company type13By industry14Section IV:AI use expectationsHow teams anticipate use of AI technology changing15By company type16By industry17Section V:Spending on AIHow much teams are spending on AI18By
9、company size19By company type20By industry21Conclusion22Methodology and Demographics23IntroductionI NTRO DU CTI ON6|W PV I P.COMWhen it comes to AI tool use cases,content creation is king.Design,illustration,and image creation(41%),social media content creation(39%),and writing copy/content creation
10、(38%)were the top three uses for AI overall.How teams use AIHOW TEA M S USE AI3|W PV I P.COMDesign,illustration,and image creation41%Social media content generation39%Writing copy/content creation38%Personalization and recommendation35%Translation and localization31%Content classification(categories
11、,tagging,etc.)29%Metadata generation25%Coding(related to content marketing)24%SEO22%Sales and support(including chat)18%Video creation15%AI tools not used/dont know3%HOW TEA M S USE AIHow teams use AI:By company sizeSmall companies lean in most heavily on those top overall use cases for AI tools.The
12、y lead in AI tool usage for illustration(45%)and writing(44%)outpacing midsize and large companies here.Midsize companies,however,lead in using AI for personalization purposes(41%).For sales and support,large companies are leveraging AI the most,with small and midsize companies further behind.4|W PV
13、 I P.COMCodingDesign,illustration,and image creationPersonalization and recommendationSEOTranslation and localizationWriting copy/content creationContent classificationMetadata generationSales and support(including chat)Social media content generationVideo creationDont use/Dont know20%0%5%10%15%20%2
14、5%30%35%40%45%27%33%33%30%41%30%26%27%37%41%34%28%35%44%32%29%30%19%22%17%15%18%15%13%17%13%8%2%2%25%31%36%24%27%45%Number of employees0-200 201-1,0001,001+HOW TEA M S USE AIHow teams use AI:By company typeOf all company types,B2C companies are leaning most heavily on AI for the overall top use case
15、sdesign and writing.Figures for those two tasks are both above 40%.B2B companies,though using AI for the widely popular use case of social media content creation,are also using AI tools heavily for personalization(38%).Unlike B2C companies,B2B companies employ AI tools for personalization more than
16、they do for design(36%).5|W PV I P.COMContent classificationPersonalization and recommendationTranslation and localizationDesign,illustration,and image creationSocial media content generationWriting copy/content creation31%0%5%10%15%20%25%30%35%40%45%34%45%39%30%33%28%42%39%39%25%44%29%45%28%28%36%3
17、8%Company typeB2B B2CHybridHOW TEA M S USE AIHow teams use AI:By industryResearch and consulting firms are far and away the leaders among industries using AI for the top overall use caseswriting content(68%)and design/illustration(64%).AI is least used in the Education/Arts/Public Sector space for t
18、hese purposes.While a laggard in many respects,Education/Arts/Public Sector does report using AI to create social media content at levels(35%)comparable to other industries.Media and publishing companies are leaders in using AI tools(63%)for personalization.They also lead in using it to create video
19、(24%).In general,AI video creation is far less prevalent across industries than for other forms of content creation.How media and publishing companies use AIHow research and consulting companies use AI6|W PV I P.COMPersonalization and recommendation63%Writing copy/content creation46%Design,illustrat
20、ion,and image creation45%Content classification41%Metadata generation34%Coding33%Social media content creation30%SEO25%Video creation24%Writing copy/content creation68%Design,illustration,and image creation64%Social media content creation33%Personalization and recommendation19%Metadata generation12%
21、Content classification12%Coding11%SEO10%Video creation1%Key takeawaysThe smaller the company,the more it leans on AI for content and illustration creation,likely because it often lacks dedicated in-house talent to perform these tasks.Meanwhile,the larger the company,the more they leverage AI to enha
22、nce sales and support.One major industry and use case stood out:Financial Services doesnt appear to be using AI at all for sales and support,an area that seems tailor-made for AI to deliver time and cost savings.A possible reason for this is the sensitivity of financial data and a wariness to share
23、it with third-party AI platforms.Similar to this,educational and government institutions show hesitancy in using AI tools(or lack the budget to invest in them).Regulatory concerns are one possible explanation for the lower usage.And educational institutions might be predisposed to be wary of AI,give
24、n rampant concerns about plagiarism.However,by not using these tools for personalization and social media creation,they are potentially missing out on ways to reach constituents and students who rely on their services.1 4|W PV I P.COMAI is reshaping how we work.At many companies,AI tools have become
25、 so woven into workflows that usage is a daily or weekly habit.Across the board,AI tools are heavily used at least weekly for the overall top use casesdesign,social media,and writing.Copy creation is usually a daily AI application,while design and social media are usually weekly.How often teams use
26、AI for top tasksF R EQ U ENCY OF AI USE7|W PV I P.COMDailyA few times per monthA few times per weekA few times per quarter26%0%5%10%15%20%25%30%35%40%45%50%50%23%2%1%1%33%51%14%44%41%14%AI use casesCopy creationDesignSocial mediaF R EQ U ENCY OF AI USEHow often teams use AI for top tasks:By company
27、sizeFor companies of all sizes,at least 61%use AI on a regular basis(daily or weekly)for copy creation,design,and social media.The smaller the company,the more often they use AI tools.No matter the size,it is extremely rare for companies to use AI tools only a few times per quarter.8|W PV I P.COMHow
28、 often teams use AI for copy creation,by company sizeHow often teams use AI for design,by company sizeHow often teams use AI for social media,by company sizeDailyDailyDailyA few times per monthA few times per monthA few times per monthA few times per weekA few times per weekA few times per weekA few
29、 times per quarterA few times per quarterA few times per quarter0%0%0%40%40%40%60%60%60%20%20%20%39%33%38%12%18%0%12%12%25%29%40%29%38%36%54%46%23%15%13%0%2%0%27%35%47%51%39%20%13%14%2%1%2%Number of employees0-200 201-1,0001,001+Number of employees0-200 201-1,0001,001+Number of employees0-200 201-1,
30、0001,001+32%52%51%F R EQ U ENCY OF AI USEHow often teams use AI for top tasks:By company typeMore B2C companies use AI tools to create copy than B2B companiesand those B2C companies also also use it more frequently.On a daily basis,B2C companies are using AI tools for creating copy nearly 50%of the
31、time,compared with B2B companies,which use them on a day-to-day basis 38%of the time.Though design and social media content creation are the top AI use cases for companies across the board,usage is most commonly on a weekly basis,rather than daily,regardless of company type.9|W PV I P.COMHow often t
32、eams use AI for copy creation,by company typeHow often teams use AI for design,by company typeHow often teams use AI for social media,by company typeDailyDailyDailyA few times per monthA few times per monthA few times per monthA few times per weekA few times per weekA few times per weekA few times p
33、er quarterA few times per quarterA few times per quarter0%0%0%40%40%40%60%60%60%20%20%20%49%36%26%41%49%55%8%13%18%2%1%1%42%38%20%46%44%55%10%13%25%2%6%0%19%13%0%19%26%0%62%61%43%0%0%57%38%28%30%40%59%42%22%11%27%0%1%1%Company typeB2BB2CHybridCompany typeB2BB2CHybridCompany typeB2BB2CHybridNon-profi
34、tNon-profitNon-profitF R EQ U ENCY OF AI USEHow often teams use AI for top tasks:By industryResearch and consulting companies continue to show that theyre leaning most heavily into overall AI tool usage,with 71%employing AI tools for copy creation on a daily basis.This is on par with media and publi
35、shing companies who,perhaps not surprisingly,lead the pack in daily use of AI tools for creating copy.Retail and ecommerce companies are mostly deploying AI tools for creative purposes on a weekly basis.This is true for the hesitant Financial Services industry as well.A large portion(82%)of governme
36、nt and educational institutions reported using AI tools for image creation a few times a week,far less for creating copy(47%)and social media content(44%).1 0|W PV IP.COMAgency,Research,ConsultingDaily71%A few times per week24%A few times per month4%Agriculture,Forestry,MiningDaily19%A few times per
37、 week42%A few times per month39%Consumer ElectronicsDaily32%A few times per week53%A few times per month15%Consumer Packaged GoodsDaily54%A few times per week34%A few times per month12%Energy,Utilities,TelecommunicationsDaily47%A few times per week53%A few times per month0%Financial ServicesDaily29%
38、A few times per week71%A few times per month0%Media,PublishingDaily78%A few times per week10%A few times per month10%Retail,EcommerceDaily6%A few times per week91%A few times per month3%TechnologyDaily44%A few times per week42%A few times per month14%Education,Arts,Humanities,Public SectorDaily31%A
39、few times per week47%A few times per month23%A few times per monthHow often teams use AI for copy creation,by industryF R EQ U ENCY OF AI USE1 1|W PV IP.COMKey takeaways If they have it,they will use ita lot.The numbers are clear:Most companies across size,type,and industry are frequently using AI t
40、ools for top overall use casescreating copy,images,and social media contenton a weekly basis(and,in many cases,heavily on a daily basis.)This is the case with both B2B and B2C companies,as well as industries such as Research and Consulting,and technology firms.There,usage for tasks like design creat
41、ion and generating social media content is more of a weekly occurrence.As noted earlier,its likely smaller companies need to be scrappy and use these tools to compensate for a lack of creative resources.And with industries centered on executing creative tasks,like Publishing and Media,they appear to
42、 lean on AI tools to maximize the resources they already have.How often teams use AI for design,by industryHow often teams use AI for social media,by industryAgency,Research,ConsultingDaily57%A few times per week23%A few times per month19%Agriculture,Forestry,MiningDaily20%A few times per week71%A f
43、ew times per month9%Consumer ElectronicsDaily29%A few times per week44%A few times per month23%Consumer Packaged GoodsDaily18%A few times per week43%A few times per month39%Energy,Utilities,TelecommunicationsDaily27%A few times per week53%A few times per month32%Financial ServicesDaily25%A few times
44、 per week66%A few times per month9%Media,PublishingDaily30%A few times per week56%A few times per month14%Retail,EcommerceDaily5%A few times per week51%A few times per month39%TechnologyDaily34%A few times per week52%A few times per month15%Education,Arts,Humanities,Public SectorDaily15%A few times
45、per week44%A few times per month40%Agency,Research,ConsultingDaily64%A few times per week29%A few times per month7%Agriculture,Forestry,MiningDaily23%A few times per week65%A few times per month6%Consumer ElectronicsDaily5%A few times per week73%A few times per month18%Consumer Packaged GoodsDaily14
46、%A few times per week59%A few times per month20%Energy,Utilities,TelecommunicationsDaily39%A few times per week34%A few times per month27%Financial ServicesDaily24%A few times per week52%A few times per month17%Media,PublishingDaily43%A few times per week50%A few times per month5%Retail,EcommerceDai
47、ly0%A few times per week81%A few times per month19%TechnologyDaily58%A few times per week19%A few times per month21%Education,Arts,Humanities,Public SectorDaily9%A few times per week82%A few times per month9%2 4|W PV I P.COMOne tool to rule them all,for now ChatGPT is far and away the most popular A
48、I tool for creating copy among respondents,used nearly twice as much as the next most popular tool,Chatfuel.What AI tools companies are usingA I TO O LS U S ED1 2|W PV I P.COMThere was no notable difference in what tools are being used between companies of different sizes.ChatGPT is by far the most
49、popular AI tool across the board.Usage rates for the next most popular AI text generator,Chatfuel,are much lower.For search engine optimization,HubSpot SEO was the top AI tool for all three company sizes.By company sizeChatGPT39%Chatfuel20%Brand2418%DALL-E17%HubSpot SEO16%Albert.ai15%Acrolinx13%Deep
50、l13%SEMrush12%Grammarly12%Emplifi.io11%FullStory10%Parse.ly Smart Tags8%Instatext8%Parse.ly API8%A I TO O LS U S EDWhat AI tools companies are using:By company typeChatGPT is the most-used AI tool for both B2B and B2C companies.Its used even more at B2B/B2C hybrid organizations.The second-most used
51、tool for B2B companies is Chatfuel;for B2C companies,its Albert.ai.This stands out because,unlike text-generators ChatGPT and Chatfuel,Albert.ai is a marketing automation platform.Similarly,the second-most popular AI tool for companies that are B2B/B2C hybrids is a social media listening platform,Br
52、and24.B2C and hybrid companies are using ChatGPT like everyone else,but they arent investing as heavily as B2B companies in up-and-coming AI text generation alternatives.1 3|W PV IP.COMChatGPTChatfuelBrand24HubSpot SEO42%28%17%22%36%7%31%16%0%5%10%15%20%25%30%35%40%45%37%15%16%20%39%18%26%8%Company
53、typeB2B B2CHybridNon-profitA I TO O LS U S EDWhat AI tools companies are using:By industryChatGPT is used most often by tech companies(70%).The Financial Services and Consumer Electronics industries are the next most avid users,showing industries that while they are hesitant to use AI for sales and
54、support,they are gladly using it for content creation.Retail and ecommerce companies are relying less on AI for content creation and more for search engine optimization,using SEMrush and HubSpotSEO more than ChatGPT.Chatfuel does have an edge over ChatGPT with energy,utilities,and telecom companies,
55、as well as in the Consumer Packaged Goods industry.1 4|W PV IP.COMTechnology70%Financial Services56%Consumer Electronics54%Agriculture,Forestry,Mining51%Consumer Packaged Goods35%Agency,Research,Consulting34%Retail,Ecommerce31%Media,Publishing30%Energy,Utilities,Telecommunications27%Education,Arts,H
56、umanities,Public Sector21%Key takeaways ChatGPT is the most popular AI tool for content creation across several industries and companies.Its also the most well-known for the moment.However,our data shows a willingness to explore other AI tools for tasks aside from creating copy.As companies look to
57、AI beyond copy generation,competitive pricing,customizable tools(or both)could drastically alter how companies allocate marketing resources across a variety of tasks.We expect there to be further market fragmentation as AI startups exploit that willingness and solve problems for specific industries
58、and job functions.Use of ChatGPT,by industry3 0|W PV IP.COMAI is universally entrenched.Across all company sizes,types and industries,the data shows expectations that use of AI tools will increase.How teams anticipate use of AI technology changingA I U S E EX P ECTAT ION S1 5|W PV I P.COMAt least 72
59、%of companies of all sizes expect to use AI tools more in the next 12 months.Almost no one expects theyll be using AI tools a lot less in the coming year.Use it a lot lessNo changeUse it a little lessUse it a little moreUse it a lot more3%8%17%38%34%0%5%10%15%20%25%30%35%40%45%50%0%11%7%55%26%1%6%16
60、%43%34%Number of employees0-200 201-1,0001,001+By company sizeA I U S E EX P ECTAT ION SHow teams anticipate use of AI technology changingBy company typeLarge majorities at both B2B and B2C companies anticipate using AI tools more in the next 12 months.B2C companies,though,appear more aggressive in
61、their outlook:49%said AI tools use would increase a little more,with 37%saying a lot more.Contrast that with the 44%of B2B companies who see the use of AI tools growing a little more,and only 22%saying it would grow a lot more.1 6|W PV IP.COMUse it a lot lessNo changeUse it a little lessUse it a lit
62、tle moreUse it a lot more1%7%9%53%30%0%20%0%24%55%0%5%10%15%20%25%30%35%40%45%50%55%1%5%8%49%37%1%11%21%44%22%Company typeB2B B2CHybridNon-profitA I U S E EX P ECTAT ION SHow teams anticipate use of AI technology changingBy industryAgain,the Research and Consulting industry is leaning heavily into t
63、he overall trends in AI.Research and consulting companies(65%),along with tech companies(59%)and media and publishing companies(43%)expect to use AI tools a lot more next year.Among industries that see modest growth of AI tool usage,Retail and Ecommerce lead the way with 72%of respondents saying the
64、y expect to use AI tools at least a little more.Two industries typically not included in conversations about AI tools seem eager to use them moreAgriculture,Forestry,and Mining(68%),Energy,Utilities and Telecommunications(54%).1 7|W PV IP.COMUse it a little lessUse it a little moreNo changeUse it a
65、lot more8%3%72%16%4%3%30%59%0%10%20%30%40%50%60%70%2%12%43%43%0%16%19%65%Company typeAgency,Research,ConsultingMedia,PublishingRetail,EcommerceTechnologyKey takeaways Theres no denying the momentum of AI.Across B2B and B2C,across small,midsize,and large companies,almost every organization appears to
66、 be embracing and planning to increase usage of AI in the coming year.That said,our data reveals interesting counterpoints.For example,30%of respondents at consumer electronics companies anticipate no change in their use of AI tools.Consistent with their hesitancy in other areas of AI usage,24%of re
67、spondents at financial services companies said they expect to use AI a little less,standing in sharp contrast to other industries.How are current AI tools not serving them?Whats behind the lackluster adoption?What are the blockers?Finding the answers could be lucrative for AI tools makers,as well as
68、 business leaders hoping to increase productivity from their creative teams.3 6|W PV IP.COMCaution is the watchword here.Company spending on AI tools is taking a wait-and-see approach,with nearly 50%budgeting between$1,000 and$10,000(USD)this year.How much teams are spending on AISP ENDI NG O N AI1
69、8|W PV I P.COM$03%Less than$5008%$501-$1,00013%$1,001-$5,00020%$5,001-$10,00023%$10,001-$25,00015%$25,001-$50,00011%$50,001-$100,0004%$100,000+5%SP ENDI NG O N AIHow much teams are spending on AI:By company sizeThough most commonly investing$1,000-$10,000(USD)annually on AI tools(consistent with lar
70、ge and mid-size companies),small companies are the wildcard.Theyre the most likely of the three groups to spend little to nothing on AI tools(32%spend$1,000 or less and 4%spend nothing at all).But theyre also the most willing to spend big on AI tools(8%spent$100,000 or more this year,compared to 2%f
71、or both mid-size and large companies).Midsize and large companies are more conservative with their AI budget,most commonly spending between$5,001 and$10,000.1 9|W PV IP.COMNothing$501-$1,000$5,001-$10,000$25,001-$50,000$100,000+Less than$500$1,001-$5,000$10,001-$25,000$50,001-$100,0003%0%5%10%15%20%
72、25%30%35%1%6%18%18%28%30%19%17%2%5%8%8%2%2%23%12%13%16%5%20%3%3%10%4%12%16%Number of employees0-200 201-1,0001,001+SP ENDI NG O N AIHow much teams are spending on AI:By company typeMost B2B(42%)and B2C companies(45%)using AI tools are spending between$1,001 and$10,000(USD).Companies of all types are
73、 being cautious about investing in AI while they experiment with the technology.2 0|W PV IP.COMNothing$5,001-$10,000$501-$1,000$25,001-$50,000Less than$500$10,001-$25,000$1,001-$5,000$50,001-$100,000$100,000+2%18%6%19%7%19%18%6%5%0%5%10%15%20%25%0%23%7%12%13%11%22%4%9%8%23%10%16%16%6%19%2%0%Company
74、typeB2B B2CHybridSP ENDI NG O N AIHow much teams are spending on AI:By industryMost companies are taking a cautious approach to spending on AI tools,but a few industries are looking to go big in the next 12 months.The Research and Consulting industry spends more,by far,on AI tools than other industr
75、ies,with nearly half of those surveyed saying theyll invest between$50,000 to$100,000+(USD)in the coming year.It also has the highest AI usage for writing and illustratingtwo of the three most common AI use cases across industries.The Agency,Research,and Consulting industry is employing AI for commo
76、n use cases more than any other industry,and theyre investing accordingly.Something else to watch:financial services companies are most likely to spend nothing on AI toolsagain,likely because of the sensitivity of financial data and concerns sharing it with third-party AI platforms.2 1|W PV IP.COMKe
77、y takeawaysSmall companies and B2C companies have shown the most willingness to spend$100,000 or more on AI tools.While the percentages for this kind of aggressive spending is still in the single digits,they do offer a roadmap for other company types and industries to open their budgets.On the flips
78、ide,there are still many companies spending zero on AI tools,and theyre the companies who use AI the least.The Financial Services industry,along with B2B and large companies,are again the most hesitant to use and spend on AI tools.One possible explanation:Finserv customers might reject advice or con
79、sultation that lacked a human touch.And large companies may be trying to develop their own in-house tools.Agency,Research,Consulting$25,000 or less54%More than$25,00046%Consumer Electronics$25,000 or less89%More than$25,00011%Consumer Packaged Goods$25,000 or less89%More than$25,00011%Energy,Utiliti
80、es,Telecommunications$25,000 or less87%More than$25,00013%Financial Services$25,000 or less97%More than$25,0003%Media,Publishing$25,000 or less66%More than$25,00034%Retail,Ecommerce$25,000 or less78%More than$25,00022%Technology$25,000 or less81%More than$25,00019%Education,Arts,Humanities,Public Se
81、ctor$25,000 or less92%More than$25,0008%The state of AI and whats comingOur examination of AI usage revealed the extent to which this embryonic technology has already found its way into companies tech stacks.Yet despite the surge in adoption,companies investment in AI tools is still moderate,hoverin
82、g in the low five-figures.Though design is the No.1 use case for AI tools,it appears ChatGPT will remain the most popular AI tool.However,companies seem open to deploying and exploring additional AI tools for other tasks(and be willing to pay for it).This could have the effect of initiating an AI ar
83、ms race in years ahead.Based on the data we collected,we expect companies of all sizes and types to keep exploring ways to utilize artificial intelligence to complete creative taskscopy creation,design,and social media content creation.But there are many C O NC LU S I O Ngreenfield opportunities to
84、leverage AI tools to maximize an organizations resources.We believe an industry to pay close attention to for growth in AI tools is Research and Consulting.Theyre the most aggressive adopters and spenders,and theyre using AI for the most common overall use cases.We also see huge potential for AI too
85、ls for CX and sales operations at financial services companies.The counterpoints we revealed,however,are worth noting.This isnt to suggest AI tools are a fad,far from it.Rather,the resistance to fully embrace them could be driven by specific needs that current tools dont meet or privacy concerns.For
86、 example,what is it about todays AI tools that make the Financial Services industry hesitant to use them in 2024?Is it regulatory and compliance concerns?Or use cases that havent been addressed?2 2|W PV IP.COMOur findings on budgets and AI investment also raised a fascinating possibility.Small compa
87、nies,far and away,showed the most willingness to invest six-figures or more in AI tools.By investing more,its possible they will be able to place themselves on more equal footing with larger rivals.This punching up will undoubtedly benefit consumers as competitors race to offer new and better produc
88、ts and services.Finally,when we look back on 2023,well recognize it as a pivotal year for what was once considered a frontier technology,one that is now rapidly being integrated into how companies do business.We may not be quite at the tipping point where AI tools are basic commodities,but that mome
89、nt is drawing near.When it arrives,asking if your company uses AI tools will be like asking if your website is powered by the internet.2 3|W PV IP.COMProving the impact of AI on contentWe wanted to understand the role AI is playing in content marketing for organizations today,and how these organizat
90、ions anticipate the role of AI changing and growing in the futureWe sent out a follow-up digital survey after our initial Content Matters 2023 survey.It was designed and built on the Crowdsignal platform and distributed in April 2023.We asked a series of content marketing-focused questions related t
91、o AI tools,usage,budgets,and predictions.There were 634 unique respondents across various roles,industries,company types,and geographic location.IndustryCompany sizeCompany type00%1-514%6-1019%11-2023%21-5025%51-10012%101-5004%500+1%I dont know2%Media,Publishing14%Agency,Research,Consulting11%Agricu
92、lture,Forestry,Mining9%Consumer Electronics9%Retail,Ecommerce9%Education,Arts,Humanities8%Technology8%Energy,Utilities,Telecommunications7%Financial Services6%Consumer Packaged Goods6%Healthcare,Pharmaceutical,Life Sciences5%Hospitality,Food,Travel5%Public Sector,Government1%Sports1%Transportation,L
93、ogistics1%M ETHO DO LO GY AN D D EM OGR APHICSB2B(Business-to-business)34%B2C(Business-to-consumer)45%Both B2B and B2C18%Nonprofit2%The best companies run the web with WordPress VIP.WordPress VIP combines the ease and flexibility of WordPressthe CMS that runs 43%of the webwith unmatched scalability
94、and security for the enterprise.Our solutions are trusted by iconic media titans,major brands,and government agencies.With WordPress VIP,brands can scale their web presence,enable their teams to produce more web content,and use data to continuously improve content performance,eliminating wasted effort while maximizing ROI.Get a demo2 4|W PV IP.COM