《飞书点跃：2023消费电子出海白皮书-蓝牙耳机市场深度解读（67页）.pdf》由会员分享，可在线阅读，更多相关《飞书点跃：2023消费电子出海白皮书-蓝牙耳机市场深度解读（67页）.pdf（67页珍藏版）》请在三个皮匠报告上搜索。

1、20232023.12INDEX耳机市场规模未来发展前景01日常听音场景专业运动场景沉浸娱乐场景02市场格局用户需求0301500:Statista,Counterpoint,Canalyst,Meet Intelligence4$68$46$37$38$77$164$289$373$476$576$679$769$819$859200002120222023E2024E2025E2026EA2DP5.012-16 CAGR 19%16-21 CAGR 48%()21-23 CAGR 18%23-26 CAGR 8%-:Meet

2、 Intelligence52008A2DP20104.020165.020205.22010OnkyoSonyBragi The Dash2016APPLEiPhone 73.5mm2017SAMSUNGAndroidios2018Android20193.5mm :Meet Intelligence6360 :Euromonitor,Meet Intelligence7/TWS25%202337%2027/Airpod 3Airpod Pro 2+47%02Part 2.TA:Meet Intelligence10TATAAM 8:30AM 11:30PM 1:003TATATAPM 4:

3、00PM 7:00TATA:Meet Intelligence11Hi-Res :Euromonitor,Meet Intelligence12AirpodsAirpodsHaylouOraimoVolkano45%8%14%6%5%30%7%3%8%3%24%7%7%12%5%15%11%19%2%0%16%7%3%6%1%-:,AMAZON,Meet Intelligence13$300-:AMAZON,SHOPEE,LAZADA,MERCADO,Meet Intelligence14$3000%30%60%0%30%60%0%30%60%0%30%60%0%30%60%2023Eby v

4、olume-15:Qualcomm,Meet Intelligence1643%17%-201520212023SonyLDACAptxlosslessL2HCCDSONY2021CDAirpods Pro2$169Sony LinkBuds S$178Vivo iQoo TWS1$53Huawei Freebuds Pro3$213AirpodsSONYLDAC150VIVOHUAIWEICD200:,Meet Intelligence17-SkullCandy Rail ANC TWS2023$99.99Sony WF-1000XM52023$299.99AI:Statista,CVS H

5、ealth,Meet Intelligence 18-+X55%77%+HUAWEI2022+xHonor Earbuds 3 Pro2022$125Huawei FreeBuds Pro2+2023$205OnePlus Buds Pro 22023$120-:,Youtube,Meet Intelligence19Hi-ResLDACAptxlosslessKOLBGC&CTV/OOHPGCKOLBeats1-:,Youtube,Meet Intelligence20123BeforeAfterBoseBGC NOTHING:,Meet Intelligence 212020OnePlus

6、()60+2202296M2023Ear(2)$1494.5gHi-res36hrEar(stick)$994.4g12.6mmPhone(2)$699Nothing OS 2.050MP6.7LTPO AMOLED NOTHING:,Meet Intelligence 22NOTHING 2021NOTHING Ear(1)20233Ear(2)28.3()NOTHINGSelfridgesKithKaDeWeLane CrawfordEar(2)ShortCircuitWVFRM PodcaWaveform Clips156.2 NOTHING:,Meet Intelligence 23N

7、OTHINGNOTHING 20217NOTHINGStockX1001,02910Part 2.TA:Meet Intelligence:Meet Intelligence26:Meet Intelligence27(+)/&0-1/-:Meet Intelligence28$300-29:,Meet Intelligence30-Shokz Open Run(2021)$129.95Oladance OW1(2022)$129.99:,Meet Intelligence31/-/Openswim$149.95IP682M2Hrs4GB1200Unigear Bombing$69.9920-

8、/:Instagram,TikTok,Youtube,Meet Intelligence 32-:Instagram,Meet Intelligence 33&KOL&KOLKOLBGCKOLTOZOInsAndrewwhenderson152.25SHOKZrunmeb12.2Paul_chelimo12.2campaign SHOKZ:,Canalys,Meet Intelligence34201160202243.22023OpenRun$129.958OpenFit$179.9528OpenComm2$159.954682022 SHOKZ:,Meet Intelligence35SH

9、OKZSHOKZSHOKZ3,800+2023ShokzShokz20202011 SportzM12013Bluz2020OpenMove SHOKZ:Instagram,Meet Intelligence362016SHOKZ SHOKZINSTAGRAM2022SHOKZ3SHOKZaustinmarathon2.45kmrundisney60.8Htcrelay1.3200BestBuyCostcoSHOKZ SHOKZ:,Instagram,Meet Intelligence37KOL/KOCSHOKZSHOKZ#SHOKZINSTAGRAMBE OPEN“AALIONTHERUN1

10、Part 2.:Meet Intelligence39/:Meet Intelligence:Meet Intelligence41(+)0-1&IP-:Meet Intelligence42$300$35135$135300$35HIFI40+43:Meet Intelligence44-202270%30025%23.2%Airpods Max2020 17.6%Sony WH-CH720N(2023)192g:Meet Intelligence45250Sony WH-1000XM52022$289.998APP20Beats Studio Pro2023$349.952B&O BEOP

11、LAY H952020$9995-:Instagram,Meet Intelligence 46 Sennheiser Momentum 4 Wireless42mmBeats Studio ProBose QuietComfort UltraB&O H95Beats Studio Pro Master&Dynamic:,Meet Intelligence 472014Jonathan Levine194015+INSTAGRAM3.2+20232023MW75$5993240mmMH40Wireless$3993040mmMW08$2994211mm MASTER&DYNAMICIP:Mee

12、t Intelligence48M&D2017M&DM&DM&D2019LVLV2020LVM&D2020LVIns167M&D:Instagram,Meet Intelligence49KOLM&D#,23.5%DJ,35.3%,11.8%,11.8%,17.6%2022INSTAGRAM#DJ#MASTER&DYNAMIC:Meet Intelligence50M&D MASTER&DYNAMICSlowear2016M&DBrooklynWet03:Euromonitor,Meet Intelligence()US$94US$92US$88US$54US$38US$30US$28*620

13、26e202323-26 CAGR11.0%10.0%7.6%25.0%8.2%7.1%11.9%:Euromonitor,Meet Intelligence532023US$87.92023US$4.52026US$117.02026US$6.080370(US$)(/)2023 vs 2026()10%:Euromonitor,Meet Intelligence542023(vs 2019)/US 78.2%(+22.9%)CA 69.6%(+47.2%)3108()BestBuy/US 21.8%(-22.9%)CA 30.4%(-46.7%)US 9.4%(-18

14、.2%)CA 19.0%(-30.4%)US 2.0%(-1.5%)CA 8.7%(-14.0%)US 10.4%(-3.1%)CA 2.7%(-2.4%):GWI,Meet Intelligence55TipsDTC(APP)TipsTAZ4TATA4TA:Euromonitor,Meet Intelligence562023 vs 2026()2023US$16.62023US$15.12023US$11.52023US$9.42023US$4.92026US$29.02026US$14.92026US$12.92026US$11.72026US$6.09007017

15、0(US$)(/):Euromonitor,Meet Intelligence57/UK 39.5%DE 72.4%FR 55.6%ES 63.8%IT 54.0%(-25.2%)(-10.7%)(-8.8%)(-2.8%)(-11.8%)UK 60.5%DE 27.6%FR 44.4%ES 36.2%IT 46.0%(+25.2%)(+10.7%)(+8.8%)(+2.8%)(+11.8%)UK 33.0%DE 62.8%FR 36.0%ES 47.9%IT 44.4%(-22.7%)(-8.4%)(-4.8%)(-1.5%)(-13.1%)UK 6.2%DE 1.4%FR 11.6%ES

16、10.1%IT 6.7%(-2.3%)-(-2.9%)(-0.9%)(-0.7%)UK 0.4%DE 8.3%FR 8.0%ES 5.7%IT 2.9%(-0.1%)(-2.3%)(-1.1%)(-0.4%)1.9%/2023(vs 2019):GWI,Meet Intelligence58TipsPRSEOSEMTipsTA X 3TATA 44TA:Euromonitor,Meet Intelligence592023 vs 2026()2023US$8.72023US$4.72023US$3.42023US$4.32023US$5.02026US$12.62026US$5.82026US

17、$4.42026US$5.82026US$8.0750(US$)(/):Euromonitor,Meet Intelligence60ID 32.9%TH 31.2%MY 32.1%PH 28.5%VN 23.4%(+13.9%)(+16.2%)(+9.7)(+14.4%)(+12.2%)/ID 67.1%TH 68.8%MY 67.9%PH 71.5%VN 76.6%(-13.9%)(-16.2%)(-9.7%)(-14.4%)(-12.2%)ID 54.6%TH 57.9%MY 67.8%PH 71.3%VN 76.6%(-12.3%)(-14.3%)(-9.7%)(

18、-14.1%)(-12.2%)ID 12.5%TH 10.9%MY 0.1%PH 0.3%VN/(-1.7%)(-2.0%)(-)(-0.2%)/*2023(vs 2019)SHOPEELAZADA:GWI,Meet Intelligence61TipsTipsTAZ33hrTATA 5KOLTA:Euromonitor,Meet Intelligence622023 vs 2026()2023US$3.92023US$6.22023US$5.92026US$5.12026US$7.42026US$10.40300350400(US$)(/):Eur

19、omonitor,Meet Intelligence632023(vs 2019)/SA 63.8%AE29.3%ZA 46.0%(-12.2%)(-1.9%)(-7.2%)SA 17.3%AE45.7%ZA 29.6%(-1.4%)(-0.2%)(-5.1%)SA 18.9%AE25.0%ZA 24.4%(+13.7%)(+2.1%)(+12.4%)SA 81.1%AE75.0%ZA 75.6%(-13.7%)(-2.1%)(-12.4%):GWI,Meet Intelligence64TipsTipsTAZ6TATA5TA65https:/ 团 队 和 强 大 AI 技 术 赋 能，Bey

20、ondClick为中国出海企业提供集洞察、优化、创意、社媒红人服务为一体的整合式营销解决方案，帮助出海企业在营销环节每一步都能看清楚，想明白，做到位，打破出海流量瓶颈，令效果加成。目标市场与细分领域的发展趋势竞争对手成功要素梳理与经验总结目标人群画像与需求刻画主要媒介与新兴媒介的渗透市场研究服务出海策略咨询新市场进入策略方案规划经营模式转型规划与目标设定商业发展预测扫码咨询出海业务本报告由Meet Intelligence团队撰写，Meet Intelligence团队能提供海外行业洞察、行业竞对洞察、用户画像和品牌评估等定制化咨询策略服务，覆盖包括3C手机、家电、时尚服饰等10余行业。服务团队成员来自国际头部咨询公司，平均5年以上咨询与研究经验，联动9年全球投放数据、超10家国际头部付费数据库及各大专业机构、超8,800万全球消费者样本库，助力出海策略咨询到出海营销真正落地，打破出海信息壁垒。各国电商营商环境白皮书核心品类/趋势品类白皮书各国手机用户研究白皮书行业白皮书关于BeyondClickMeet Intelligence扫码了解最新出海营销资讯2023-Meet IntelligenceMeet Intelligence3C10Yvette ZHANG Uni GUO