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1、Why is a cosmetics company getting involved in the work of digital ethics?Well,because we all have a duty to give a shit about the future of our planetand the life that inhabits it.At Lush we vehemently believe that digital rightsare human rights,and without conscious change on a global,holistic lev
2、elthose rights are compromised.Humanity is sadly not in a position to turn ablind eye to the issues we face as a global society any more.So instead wewill roll up our sleeves and get our hands dirty trying to make a smalldifference to a big problem.To keep us accountable to the beliefs that we hold
3、true,Lush formulated itsown set of Digital Ethics Policies in 2016,which we consider every time wedesign,build or launch a digital product.These policies are now locked intothe ethical charter of the Lush EBT and represent a platinum standard thatwe aim to move iteratively closer to in each decision
4、 that we make.They areour guiding principles.We do not wish to be draconian in the way that we enforce them,but theyneed to be a conscious consideration in everything that we build and design.In the same way that we know that we cannot immediately eradicate palm oilfrom all of our cosmetics products
5、,despite acknowledging the necessity tomove toward palm-free alternatives,we determined these policies to act asa destination that we are continually driving toward.These policies can beconsolidated into three categories that are further detailed below.Open-Source:The open-source policy is about emb
6、racing the use of open-sourcetechnologies in everything that we design,build and release throughoutthe Lush technology estateWe will only use technologies that are released on an OSI-approvedlicenseGiving back we will give back our research and code under an OSI-approved license to the open communit
7、iesEthical Hardware:We will only use hardware that is conflict material-free where possibleWe will only use commodity hardware that has high output and a lowenergy consumptionWe will only host on 100%renewable energyEthical Data:We will ensure all data that is stored on our products or systems isenc
8、rypted and secureWe will ensure your data can be accessed only by you and those you givepermission toWe are transparent about how we use customer and staff dataHow can all of this be summed up?Ultimately,at Lush we believe in thepower of small tech energy.As with our social switch-up,which saw Lushd
9、ubbed the anti-social gangster of the high street,we are prioritising amove away from the big tech giants such as Meta in favor of smaller,moreagile,open-source communities.We wish to have zero reliance on the rabbithole that is trademark buccaneering on Google in favor of interacting withour custom
10、ers in more ethically sound digital scenarios such as across themetaverse(no,not Zuckerbergs half-baked version).Lush feels that we areat a parapet moment of big tech rebellion and we want to be there for theopening procession.Despite how it may come across,we are extremely optimistic about thefutur
11、e of digital and the potential for technology to positively impact bothsociety and the planet in harmony with one another.As emergingtechnologies and younger generations collide with force,we are beginningto peak over the horizon of a brighter future.Where only tech monopoliesexisted previously,we a
12、re seeing discerning commentary on why that hasbeen allowed to happen.We are seeing an increased appetite for adecentralized,open web,far more akin to the original intentions of TimBerners-Lee,forefather and founder of Web2.There is an optimistic blendingof the digital and physical worlds to generat
13、e experiences richer in joy anduniqueness,making the seemingly impossible,possible.At the same time,this blurring of IRL and online is helping to establish a reality that is breakingfree from the monetary constraints of big money meaning big influence ina decentralized,digital world virtuous values
14、can hold much more clout thanfinancial values.The fault lines between old and new-order thinking in digital spaceshave become increasingly stark,with technological innovationpromising a break from Big Techs dominance,welcoming a digitalfuture thats democratized,decentralized and transformational.As
15、societies and individuals,our reliance on technology has continued tointensify.Whether its for their health or happiness,work or wellbeing,peopleare now digitally dependent.But as the world-changing promise of existingdigital platforms wanes,brands and consumers alike are re-assessing thesereliant r
16、elationships.Digital culture is currently highly fragmented,says Mica Le John,educator,author and CEO of Idoru,a platform that aims to help people find their true-to-life style and identity in the metaverse.Social media platforms,forinstance,are having an identity crisis,each trying to be everything
17、 at once.And in the process,theyve stopped fulfilling peoples real needs.Rachel Coldicutt,technology expert and founder of consultancy CarefulIndustries,agrees.Technology can be socially transformational andempowering,enabling networks to be built,strengthening social bonds,allowing people to resolv
18、e conflict and helping communities organizethemselves,she says.But currently much of the landscape is dominated bymarket capture,entrenched power,capitalism,surveillance and a hostileenvironment.So what should brands do in response?According to our research,almostseven in 10 adults(69%)across the UK
19、,the US and Japan believe that if asocial media platform is unethical then brands should step away from it,withsix in 10(62%)respecting a brand who cares more about a social mediaplatforms ethics than the number of people they can reach.Despite growing concern about the impact of existing digital cu
20、lture,techno-optimism continues to shine through.Digital platforms still offer numerousbenefits that consumers hold close,including connecting with others(33%)and finding like-minded individuals(29%).A majority(57%),meanwhile,saytech boosts their productivity,with 39%saying social media helps themex
21、press their identity.We need to help elevate and develop the positive actions that arehappening in this space,says Annabelle Baker,director at Lush.Theres adifferent future out there,beyond the one we see now,where people canengage within safe environments on.We need to move the narrative fromwhat w
22、e cant do to what we can.This positivity is being further fueled by a rapidly developing technologylandscape,with artificial intelligence(AI),the metaverse and Web3 thenext,decentralized iteration of the internet promising a new way of doingthings.But figuring out how this future will unfold present
23、s a mammoth task.Itsdifficult to understand whats coming,with so much technological changeon the horizon,says Mark Constantine,CEO of Lush.We need to develop agreater understanding of what societies,the environment,economies andcultures will look like after a decade of exponential digital disruption
24、.With a belief that tech should give more than it takes,Lush,in partnershipwith strategic foresight consultancy The Future Laboratory,has set out to dojust this.Already championing ethical data,ethical hardware and open-source technologies,Lush demonstrates how tech can be built for thegreater good
25、and impact positive social change,just like its ethically sourcedproducts.In this report,we explore what this will look like over the next decade andbeyond,investigating the rapidly shifting digital landscape,its impact onconsumers and existing barriers to digital transformation.We present a newmani
26、festo for digital engagement,which can enable ethical innovation to beunleashed,and uncover the new solutions and spaces future-facingorganizations can build.To do this,weve interviewed five leading experts in the tech sector who arealready helping this techno-optimist future unfold,and surveyed mor
27、e than12,000 consumers across the UK,the US and Japan to understand theirdigital wants,needs and desires,and their views on the future of digitalengagement and social media.As Martin Raymond,co-founder of TheFuture Laboratory,states:Digital culture is set to become increasinglypervasive,immersive an
28、d potentially transformational both positively andnegatively than we can imagine.We need to create a fundamentalframework that can govern these spaces,in the same way we have with thephysical world.Facing a series of once-in-a-generation challenges,the world hasexperienced more change in recent year
29、s than wed expect across a wholedecade.Cultural,economic,political and social priorities have all beentransformed by the climate crisis,a global pandemic and geopoliticalinstability,among other factors and now technology is entering the mix.From the pitfalls of existing digital spaces to the world-c
30、hanging potential ofAI and the decentralized promise of Web3,transformation is under way.Sowhat changes are these ongoing shifts powering,and how will they affectthe future of digital engagement?Anti-social MediaTimes are changing.Our research shows that over the past 12 months,people are spending l
31、ess time on social media.Over a third(35%)of Metausers(Facebook and Messenger at 17%and Instagram,18%),almost a thirdof Pinterest users(27%),a quarter of Twitter(24%),Discord(24%)andSnapchat(24%)users,over a fifth of BeReal(22%)users,18%of TikTokusers and 16%of Line users,are on these social media p
32、latforms lessfrequently than a year ago.People are shunning social media and the reasons for this departure arecomplex,says Jack Constantine,chief digital officer at Lush.The promise ofsocial media was connection,expression and community.But today,manyconsumers distrust social media platforms.Some e
33、ven experience digitalplatforms as a hostile space.This is alarmingly shown by our research,whichreveals that nearly half(49%)of consumers believe social media platformsdo not do enough to protect users from harassment,harm and manipulation.In many ways,the social aspect of platforms has long been l
34、eft behind.Digital spaces have turned into purely media platforms that are harmingdigital wellbeing,polarizing populations,amplifying mistrust and rewardingtoxic posts more and more.The social aspect of social media no longer really exists,says Mica Le John,educator,author and CEO of Idoru.Its now l
35、argely about content rather thansocial interaction.Its a view backed by consumers,with our researchrevealing that 44%of consumers surveyed say social media is no longersocial.The impact of this content is proving destructive too.A majority ofconsumers in the UK(63%)and Japan(53%)dont think social me
36、diaplatforms do enough to moderate the circulation of extreme viewpoints.If ahigh street store was inspiring similar feelings,or fueling extremist views,wewouldnt stand for it,says James Bridle,artist,writer and author of New DarkAge.Yet in digital spaces,we let it unfold.Its something being felt ac
37、ross regions.As Danny Gallagher,owner ofTokyo-based youth culture agency Future Collective,states:While Japanssocial media is relatively pure juxtaposed against that of America,there ismost definitely a dark underbelly counterbalance.Bullying or in the digitalworld,cyberbullying runs rampant in Japa
38、nese Gen Zs domain.When it comes to responsibility,consumers are looking to leaders to set thetone.Our research shows that over a third(35%)of social media users wouldabandon a platform if the CEO was unethical,with just 17%of consumerssaying its important for brands themselves to make social media
39、a safeplace.Depressingly,dangerous outcomes are baked into the success of manyplatforms.While over half(58%)of consumers we surveyed believecontroversy gets an unfairly weighted share of attention on social media,many are unaware of how far the deception goes,with algorithms able toweaponize content
40、 covertly.If the truth were out,a significant proportion ofconsumers would stop using a social media platform if that platform knewthey were allowing posts or profiles that were intentionally offensive(31%)orbiased(29%)and didnt remove them.Weve heard from whistleblowers about how engagement metrics
41、 activelydrive and increase polarization,says Rachel Coldicutt,technology expertand founder of consultancy Careful Industries.They know whats happeningbut do it anyway because it makes them the most money.Consumers in oursurvey have some awareness of this,with over a third(36%)believing thatsocial m
42、edia posts provide dishonest,inaccurate information.Katie Hillier,chief digital anthropologist at the LiiV Center,agrees,speakingto the need for continual re-appraisals of social media platforms and theirevolution.Most social media companies have failed at protecting users,shesays.You cant just set
43、and forget these platforms.A greater,ongoing anditerative understanding of digital culture,general culture and people isneeded to ensure spaces are safe and secure.Growing evidence and the testimony of whistleblowers is driving future-facing brands to reconsider their endorsement of social media pla
44、tforms.Lush is one example,with its anti-social media policy representing acommitment to ensuring the platforms on which it is present do their best toprotect users from harm,are transparent with data use,and dont embracealgorithms that target users with negative content.Citizens are rallying behind
45、 such action,with our research showing six in 10adults(62%)would respect a brand which cares more about a social mediaplatforms ethics than the number of people it can reach,while 70%agreethat brands should be responsible for creating and maintaining clear socialmedia policies.Brands that have no pr
46、esence or have stepped away fromsocial media platforms are also viewed as responsible(21%)and principled(16%).There is now overwhelming evidence that some social platforms know theapparent dangers that people,particularly young people,are exposed tobecause of algorithms and insufficient regulation,s
47、ays Mark Constantine,co-founder and CEO of Lush.Were not willing to expose our customers tothis risk,so its time to take it out of the mix until practices have improved.Too Big TechAcross the globe,Big Techs digital dominance is palpable.According toHarvard Business Review,more than 50%of global onl
48、ine ad spending goesthrough Meta or Alphabet.In search,Google boasts more than a 60%sharein the US,75%in Japan and over 90%in Europe.Meanwhile,Amazon WebServices alone generated$80bn in revenue in 2022,with Bloombergestimating Amazons entire market value at$1 trillion.The last decade has seen this s
49、trange system evolve,where consumers andaudiences provide tech platforms with engagement and content at no cost,says Rachel Coldicutt.Big Tech has stealthily normalized this precariousrelationship,with users essentially working for these platforms for free.This unregulated dominance has set in motio
50、n a tech-lash.Big Techssupremacy is on the decline.Our research affirms this,with barely half(52%)of respondents believing Google and Amazon are considered trustworthysources of ethical information.Public concern has also been sparked overthe extent to which a handful of companies have colonized the
51、 internet,fueling movements seeking to combat the unregulated dominance that BigTech has in society.A significant 57%of consumers we surveyed feel like big brands andcorporations dominate technology and online culture,while 55%want BigTech to have less control online.This rises to 60%and 61%in the U
52、K and theUS,respectively.Beyond societal influence,the unwieldiness and lack of transparency aroundBig Techs inner workings is also affecting our human needs.Having agency knowing where you stand,understanding your relationship to thingsaround you and,critically,feeling like you have some control is
53、 one ofhumanitys most basic psychological needs,says James Bridle.But it isconstantly under attack when we operate in digital spaces we have little orno control over.In a bid to fragment a monopolized digital economy,regulators are nowfocusing on ethical policies such as anti-trust bills and childre
54、ns protectionacts which prioritize collective benefit rather than profit.We know from ourresearch that consumers are rightly concerned:70%are calling for globallegislation that protects the safety of users throughout their digitalexperiences.The need for immediate change is paramount.We can see Big
55、Tech activelylobbying to protect their interests when it comes to emerging technologiesthat could threaten their dominance,says Jack Constantine,with layoffs andsluggish stock performance suggesting that the tide could be turningagainst Big Tech.At the same time,they are making virtual land grabs to
56、 tryand control the future of immersive digital spaces.The Data DichotomyMore connected than ever,humanity now creates over 2.5 quintillion bytes ofdata every day,according to Domo.As people spend more time in digitalspaces than ever before sharing data,spending money,working anddivulging personal d
57、etails unsurprisingly,data privacy remains a majorglobal consumer concern.Many businesses underestimate the scale of the issue.In the UK,60%ofconsumers dont believe social media platforms do enough to protect theirdata from third parties.Two thirds(65%)of global consumers,meanwhile,dont want social
58、media brands to use their data for commercial benefit.These concerns are undermining the transformative potential of ethicallyharnessed data,with a new approach required to ensure that this potentialcan flourish.The first step is to recognize that when we talk about data,werereally talking about peo
59、ple,says Katie Hillier.This can help fuel the fight toprotect peoples data,grow awareness and put the pressure back oncompanies to ensure they have the right privacy layers in their products.At the same time,data should be re-appraised as a tool to unlock innovation,instead of something to collect a
60、nd sell on.As Lushs Jack Constantinestates:Organizations have stopped considering how they can innovate withthe data they have.Instead,theyre intent on collecting more and more,butare doing less with it.Its a dirty place to be.This doesnt only apply to ethical concerns either.Consider theenvironment
61、al impact of the vast infrastructure required to store ever-increasing quantities of data.Often referred to as factories of the digital age,data centers areprojectedto account for 3.2%of electricity demand in theEU by 2030,an 18.5%jump from 2018,according to the EuropeanCommission.Data transparency
62、will be key.Blockchains distributed ledger technologyholds significant promise,helping to create secure,real-time communicationnetworks with partners around the globe to support supply chains,delivering new levels of trust.Lush is already using supply chain mappingsoftware to create visibility of it
63、s global supply webs.In addition,it has partnered with suppliers to implement and test ablockchain-enabled high transparency supply chain for frankincense.Frankincense supply chains in Somaliland can be notoriously opaque andutilizing blockchain helps ensure fair,timely payments to harvesters andtra
64、ceability of material.An Exclusive InternetThe current iteration of the internet has been found wanting.Despite itsinventor Tim Berners-Lee stating back in 1997 that the power of the Web isin its universality,the reality has unfolded very differently.Instead ofuniversality,todays dominant digital sp
65、aces provide anything but,withBerners-Lees vision undermined by digital exclusivity and a lack of onlinerepresentation and accessibility.This is evident across the web.Our research reveals that just one in three(33%)consumers think digital spaces represent a more accessible place forthem to interact
66、 with others than the real world.A majority(54%)of Gen Z,meanwhile,believe select groups are marginalized or ignored in digitalspaces.The sentiment is even higher among those who are marginalized.More thanfour in five(81%)consumers who dont ascribe to traditional gender binaries,for instance,say dig
67、ital spaces ignore marginalized groups,compared to38%of the general population.The implications for businesses are significant,with the intendeddemocratizing impact of technology reversed.In an ideal world,businessesshould be accessible wherever people want to access them,without havingbarriers put
68、in place,says Annabelle Baker,director at Lush.But many digitalplatforms are lacking theyre still out to make a profit themselves,but its tothe detriment of both brands and customers.Mica Le John says whats required is more than a step change,but anongoing remedial process tracked over time.Diversit
69、y and accessibilityneed to be centered at every element of the production,maintenance andgrowth of digital platforms,she says.As businesses continue to build theirproducts and iterate on them,making sure that diverse voices are beingheard and catered for is integral.Next-gen DigitalAs the digital la
70、ndscape becomes increasingly immersive,intelligent andpowerful,society finds itself at a tipping point.The metaverse and artificialintelligence could transform society for good.But they will continue to wideninequality and fragment unless we develop more inclusive strategies,withtheir onset also cre
71、ating a wealth of ethical conundrums for society toconsider.9TH MARCH 2023A Foreword,byLush Chief DigitalOfficer,JackConstantineContents PART ONE:FORESIGHT OVERVIEW PART TWO:DIGITAL DRIVERS PART THREE:THE SOCIAL FRAMEWORK:A MANIFESTO FORDIGITAL ENGAGEMENT PART FOUR:DIGITAL ENGAGEMENT FUTURES PART FI
72、VE:CONCLUSION0People Surveyed for this report0%of consumers believe social media platforms do not do enough toprotect usersMost social mediacompanies have failed atprotecting users.You cantjust set and forget theseplatforms.A greater,ongoingand iterative understandingof digital culture,generalcultur
73、e and people is neededto ensure spaces are safeand secure.KATIE HILLIER,CHIEF DIGITAL ANTHROPOLOGIST AT THE LIIV CENTER0%of consumers we surveyed feel like big brands and corporationsdominate technology and online culture0%consumers dont believe social media platforms do enough to protecttheir data
74、from third partiesIn an ideal world,businessesshould be accessiblewherever people want toaccess them,without havingbarriers put in placeANNABELLE BAKER,DIRECTOR AT LUSH.DigitalEngagement:A SocialfutureA report by Lush x The Future Laboratory06032023ForesightOverviewPart One06032023Digital DriversPar
75、t two06032023Insights from across the industryconsider.Take AI.Thanks to a wave of consumer-facing generative AI platforms think ChatGPT,Midjourney and Dall-E 2 the technologys transformativepotential is being heralded.While generative AI is still in its early days,nearlyone in three(27%)professiona
76、ls have already used it to assist withwork-related tasks,according to Fishbowl,while Gartner forecasts thatgenerative AI will account for 10%of all data produced by 2025.But,at present,this influx of intelligence could have an exponentially negativeimpact on society,entrenching existing issues.A tea
77、m of researchers fromthe USC Information Sciences Institute studied two AI databases to see iftheir data was fair,and found bias in 38.6%of facts used by AI.If the data isnt good,youll get outputs that perpetuate negative systemicproblems,explains Katie Hillier,who remains optimistic about thetechno
78、logys impact.Get it right,however,and future digital spaces couldunlock so much value.Bringing people together and giving them more waysto build communities would be hugely powerful.The metaverse is yet another case in point,despite only two in five(39%)consumers knowing about the metaverse,one in f
79、ive(21%)believe in itspromise to redefine how we experience the world,suggesting a strongconviction among those who have engaged with the immersive new digitalfrontier.But,with our research showing that 41%believe Meta(Facebooksparent company)is the metaverse,its potential is already under threat.Th
80、e ethical conundrums that many of these technologies present should bemet with a mixture of increased discernment and pragmatism,to protectagainst premature wholesale adoption of behaviors that may in time provedetrimental.We need to be able to distinguish between hype and true value,and develop the
81、 critical skills that help us understand the true impact ofemerging technologies,says Rachel Coldicutt.There might be intelligentpeople in the room,but plenty of them are too scared to say no.Alternet RisingAmid the digital doom and gloom,there are reasons to be hopeful.A digitallynative generation
82、are creating a wave of techno-optimism by embarking onan approach to social change through digital activism defined bycollaboration and decentralization.Innovators are harnessing the power ofWeb3 and immersive tech to confront the homogeneous nature of theinternet and its monoculture,creating networ
83、ks that could help establish anew paradigm for society.At its simplest,Web3 is a new approach to governance,value creation andstakeholder participation in digital spaces.Built on top of blockchaintechnologies,Web3 is intended to be decentralized and open to everyone.Itrepresents an opportunity to cr
84、eate a digital future where people arebuilders and owners of digital assets,community-owned digital spaces andtheir data.As the LiiV Centers Katie Hillier states:Web3 isnt just the next iteration ofWeb2 its a complete rejection of it.Whats incredible is that those buildingit are attempting to realiz
85、e the original goals of the internet.First and foremost,that means facilitating connection,community andcuriosity.These are benefits that consumers are craving,particularly youngerdemographics.Our research revealed that 60%of Gen Z and 58%ofMillennials have found communities online that they wouldnt
86、 have in real life,while a majority(56%and 52%,respectively)believe digital spaces enablethem to express their identities in ways they cant in real life.But it also promises more fundamental changes to the status quo.Whenyoure trying to deal with the power of some of these tech giants,yousometimes h
87、ave to get up to mischief,says Lush CEO Mark Constantine.Web3 is allowing this mischievousness to be realized in fully fledgedalternative business models and radical ways of doing things.Web3 hasenabled new business models to emerge in the form of decentralizedautonomous organizations(DAOs),for exam
88、ple,which allocate power tomembers instead of a single central point of authority,with tokensdistributed instead of shares.Research by DeepDao.io shows that,as ofJanuary 2023,the total market value of all DAO tokens stood at about$21bn,illustrating their growing influence.Crypto is another case in p
89、oint,with 43%of consumers displayingknowledge of cryptocurrency and its potential impact on future growth.Inthe US,more than one in 10 consumers display advanced knowledge of thetech.Companies like Lancium and HIVE Blockchain,meanwhile,are puttingto rest environmental concerns about the technology t
90、oo,becoming anasset to local electricity grids by purchasing energy when publicconsumption is low,and powering off during peak hours.Figures suggest that many agree with this potential:data from MetaversePost shows that the Web3 space raised$7.1bn in funding throughout 2022.Ifallowed to be harnessed
91、 by communities,this kind of capital represents awealth creation opportunity that could reset existing wealth gaps,shapingan economically equitable future.Web3 holds significant promise,says Danny Gallagher.Many questions stillneed to be answered,but should its intentions come to fruition,then itsou
92、nds like digital nirvana.To think that the average digital denizen can read,write,AND own would be a dream come true.But there is a long way to go before this future is realized.Our researchrevealed that 71%,70%and 64%of consumers in the UK,Japan and the US,respectively,have never heard of Web3.But,
93、with a majority(51%)ofconsumers surveyed believing a new version of the internet which givesownership to users is necessary,Web3 should be heartily embraced onceawareness grows.The challenge now is for governments,businesses and institutions to worktogether to unlock Web3s full potential and power u
94、p the Alternet,withopinions on who should take responsibility when it comes to onlinegovernance split between tech companies(35%),governments(34%)andsociety as a whole(31%).Web3 is going to be as good as we make it,says Lushs Jack Constantine.Businesses can choose to be big players in this space or
95、sit back and let itunfold.Theres a huge discrepancy between how its viewed in the mediaand how its viewed by those building in it,and this needs to be addressed.A Manifesto for Digital EngagementOnce a signifier of hope and liberation in its rebuttal of 1980s Wall Streetculture,the tech industry has
96、,in many cases,revealed itself as a morenefarious force.With a world-changing technological revolution coming intofocus fueled by AI,extended reality(XR),the metaverse,biotech andquantum computing,among other technologies its arguably never beenmore important to recalibrate our moral compass and emb
97、ed both integrityand collective ethical codes of conduct into new technologies.Consumers expect brands to help in the fight,with our research showingthat 62%believe its up to all businesses to ensure digital spaces are ethical,says Lush chief digital officer Jack Constantine.Almost half(43%)areactiv
98、ely looking for guidance on how to ensure digital wellbeing,while asimilar percentage(48%)believe that global legislation that protects thesafety of users throughout their digital experiences is important(48%),risingto 59%in the UK.In response,a new manifesto for world-changing digital frontiers sho
99、uld beadopted from the start,with existing digital platforms requiring a retrofit,says The Future Laboratory co-founder Martin Raymond.Businesses musthelp to build a digital culture that promotes equitability,inclusion,representation,accessibility,transformation,and personal and planetarybetterment.
100、According to James Bridle,this kind of manifesto can make a universalimpact.Better education,frameworks and understanding of how webehave,act and protect ourselves and each other in digital spaces is key.Crucially,its transferable it builds agency whatever network youre on,empowering people with the
101、 skills and tools they need to navigate thesespaces.Without such thinking,things could quickly get dystopian.Take themetaverse.As Tim Sweeney,CEO of Epic Games,says:This metaverse isgoing to become far more pervasive and powerful than anything else.If onecentral company gains control of this,they wi
102、ll become more powerful thanany government,and be a god on Earth.Consumers agree,with 47%believing the integrity of the metaverse is vulnerable to unethical conduct byBig Tech.To protect against such threats and ensure that technological innovation cancreate exponential progress in a positive direct
103、ion,we have created TheSOCIAL Framework manifesto.A set of six principles for digital spaces,platforms and engagement,this manifesto is designed to enable a techno-optimist future to flourish.Here,we explore its principles and uncover theinnovators leading the way.By embracing the principles outline
104、d in The SOCIAL Framework,brands andbusinesses can harness the full potential of the revolutionary technologicaladvances already making their mark on society.Here,we outline how theseopportunities could unfold,explore the new services and solutions they caninspire,and uncover what a future of ethica
105、l digital engagement will look like.Purposeful PlatformsConsumers burnt out on traditional social media are being offerednew platforms that build common good values into their functionality.By 2030,young tech enthusiastswill take community-centered andaltruistic approaches to digital platforms even
106、further.In response to the anti-social nature of many prominent digital spaces,awave of social media platforms designed to facilitate positivity and purposeare emerging.These new spaces hope to redeem the social media projectby focusing on the core values of civility and social good.To deliver these
107、lofty aims,theyre building ideals into the functionality of their platforms,sothat every click,swipe and upload fosters connection,cooperation andcommunity.Forgoing one-size-fits-all approaches,todays purposeful platforms eachhave their own niche for users to hunker down in.Community-focused socialm
108、edia platform Somewhere Good,for example,was created as a safe spacefor people of color and queer communities,and prioritizes cultivatingconnection and relaxation online.Users,who are encouraged to take abreath upon opening the app,dont have profiles,feeds,likes or followersand there is no algorithm
109、.Taking a different tack,Spoutible is a social media platform where users canspout off without fearing harassment.Created by Christopher Bouzy,Spoutible claims it doesnt have to be sterile and boring to keep its userssafe.It promises diversity,a commitment to news and journalists,to put usersbefore
110、profits,and to be vigilant against hate and fraud.New platforms are helping society find the right balance,says LushsAnnabelle Baker.At present,many digital spaces have a detrimental impacton peoples mental health,and this is undermining their potential to provideconnections and individual benefits
111、something new entrants areprioritizing.Instead of monopolizing the social media landscape,the likelihood is that inthe next decade new,niche options will continue to proliferate,with anetwork of unique platforms enabling consumers to pick and choosedepending on their moods.Purpose is one thing they
112、will have in common.When you create a community through a platform online,you have aresponsibility to set up a set of values from the word go,says Katie Hillier,chief digital anthropologist at the LiiV Center.If youre not designing with thevalues that you believe in,thats where problems arise.Its wh
113、y theres been anew divide in social media as people try to create systems that rejectcapitalism and enforce more altruistic beliefs around community anddemocracy in society.Already,we can see this shift in action.Users moving away from Facebookand Messenger,for instance,are doing so because they don
114、t like how theplatform uses their data(15%)along with a dislike for what the companystands for(18%).In Japan,not liking the platforms values was noticeablyhigher for TikTok(23%)and Instagram(20%).Beyond altruism,other platforms are enabling users to earn by doing good.Created by Sue Fennessy,WeAre8
115、is a digital platform with a zero tolerancefor hate that encourages engagement through profile-building,likes andfollows,but it prompts users to upload content that focuses on making animpact in the world.WeAre8s users get paid for watching adverts on theplatform and can choose how much of the money
116、 they earn goes to charity.Theres no point in disrupting without purpose,says Mark Constantine,CEOof Lush.By embedding purpose at the heart of these platforms,it makesprocesses easier and ensures that algorithms and engagement metricsdrive positive behavior.Looking ahead,we can expect the next wave
117、of social platforms to push theenvelope even further,embracing Web3 principles to offer full communityownership and control.Already,weve seen the launch of Niche,an ad-free,decentralized social media platform consisting of member-ownedcommunities,while Friends With Benefits(FWB)is powered by a commu
118、nityof Web3 artists,operators and thinkers who each share rebellious values.Already,consumers are suspicious of the unchecked nature of existingplatforms,algorithms and processes.Globally,34%would stop using asocial media platform if it served only content that benefited advertisers andnot the indiv
119、idual,while 29%would do so if the algorithm served thembiased content.In the UK(53%)and the US(51%),meanwhile,a majoritywould stop using platforms that allowed harmful or manipulative content.New platforms can help ensure that digital spaces fulfill their potential as aboon to societal progress,like
120、 social and civil movements,says FutureCollectives Danny Gallagher.Unethical brands and corrupt government lovechaos and discord because it drives clicks,conversions and policy changesthat pad the pockets of special interest groups.This often leaves youngpeople open to sinister forms of manipulation
121、 in the private and publicsectors,and its something that needs to be protected against.With other entrants like Myco enabling any of its users to found digital socialclubs,the next generation ofdigital architects will construct their own virtualspaces to compete with legacy players and prioritize th
122、eir social health.And theres significant potential for brands to get involved in helpingconsumers attain these platform-building skills,which could help bridge thedigital gap itself a symptom or extension of wider wealth gaps establishedby systemic racism,classism,homophobia,transphobia,sexism and a
123、geism.Digital environments are at risk of repeating or contributing to the sameinequity we see across societies unless we actively challenge this at thepoints of access and development.The MetastoreWith the evolution of the metaverse,XR and increased connectivity,inthe next decade the future shoppin
124、g experience will become a socialnetwork of immersive,interactive,connected and open-sourcestores.Welcome to the Metastore.As life becomes increasingly phygital,the experience-and service-ledapproach to offline will go full circle back to online with enhancedcapabilities.Immersive digital spaces wil
125、l mimic physical stores and viceversa with customers able to visit and shop either in real life or digitally withtheir avatars,personalizing the experience to their own unique needs inextended reality through a set of open-source parameters.This horizon is much closer than it may seem.Technology res
126、earch andconsulting firmGartner forecasts that by 2026,a quarter(25%)of people willspend at least one hour a day in the metaverse to work,shop,attend school,socialize or consume entertainment.And organizations are alreadyexperimenting with the platforms on which this future will unfold.The city of S
127、eoul,for instance,is the first with its own metaverse platform,with a 3D virtual space providing next-gen public service for bothadministrative and cultural needs.Spaces include a fintech incubator,avirtual mayors office and the Metaverse 120 Center,where avatars helpcitizens file complaints and sol
128、ve problems.Staying in South Korea,Lush harnessed this radical immersion during theCovid-19 pandemic,launching the Lush Christmas Showcase on metaverseplatform Gather,which offers fully customizable virtual spaces andinteractive capabilities.The brand created three worlds Lush Land,WinterLand and Sn
129、ow Fairy Land with each enabling audiences to learn aboutthe brands stories,values and campaigns,along with its different productranges.As Lush is showing,the possibilities of this physical,digital and virtualmerging are enabling brands not just to provide products and services,butuniverses that are
130、 accessible to all.It marks the beginning of an era whencommerce will become truly immersive,collaborative and engaging,withcitizens existing in the internet,rather than being connected to it.Its a futureof significant appeal to Gen Z and Millennials,with almost half(48%)excitedabout the blurring of
131、 lines between physical and online retail to create aconvenient and flexible shopping experience.But as Web2 has shown,this promise isnt guaranteed.Were already seeingBig Tech make land grabs in the metaverse,says Lush director AnnabelleBaker.Theres a battle between people who are used to owning and
132、 being incontrol of assets buying up digital space and property because they can,and Web3 purists working to ensure virtual spaces are equitable.Ryan Gill is one such purist.A leader in the Web3 and the wider techlandscape,Gill views the metaverse as a public utility that should beaccessible to all
133、and upon which anyone can build,creating the Open MetaAssociation to realize this future.Its attempting to accelerate the growth andadoption of the metaverse by replacing traditional Big Tech and brandgatekeepers of digital eco-systems with a community of like-minded people.Momentum is growing aroun
134、d these movements in the US and the UK,where 52%and 49%of consumers,respectively,think the integrity of themetaverse is vulnerable to unethical conduct by Big Tech companies,compared to just 18%in Japan.Meanwhile,45%of consumers globally thinkBig Tech companies will control the metaverse by selling
135、individuals andbrands data(without their knowledge or consent)for advertising revenue.Adding value for customer communities is key.As Lushs Jack Constantinestates:The metaverse is more than just another channel to advertise.Its aspace to add value.For retailers,that could mean offering personalized
136、andrecommendation-driven service,encouraging experimentation or providingan arena for communities to engage with one another.Lush has acquired land in Decentraland a metaverse governed through auser-led DAO to bring this kind of value to its customers,enabling them toengage with immersive pop-ups,ac
137、tivations and quests where they canearn exclusive digital wearables for their Decentraland avatars.As more and more infrastructure becomes connected,virtual spaces thatmimic physical ones also promise to fuel experimentation,giving businessesinsight into the impact of a decision before they make it.
138、The German FederalAgency for Cartography and Geodesy(BKG)is one case in point.Its createda digital twin of Germany that can simulate future scenarios to addresssocietal challenges and enhance decision-making.Tech companyNVIDIA isbuilding Omniverse,a real-time digital twin platform able to simulate,p
139、redictand ultimately combat climate change.The implications for brands are significant,with digital twin stores enablingcompanies to simulate in-store initiatives virtually canvassing the feedbackof customers before physical commitments are made.It also meansunderstanding the impact your entire busi
140、ness eco-system is having in realtime,allowing for live tweaks to manufacturing and logistics that can helpoptimize supply chains and deliver regeneration.Looking ahead,mimicry could soon flow the other way,as organizations turnthe tables to create physical twins real-world spaces informed by abrand
141、s digital existence.Showcasing what this phygital future would look like,LondonretailerSelfridges,together withfashion brandPaco RabanneandmuseumFondationVasarely,recently created Universe,an in-storeexperience bridging fashion,art,retail,theater and non-fungible tokens(NFTs).As part of the retailer
142、sCorner Shopconcept,theproject includedanin-store art exhibition,bringingto lifethe geometric works of French-Hungarian artist Victor Vasarely,complemented by 12 PacoRabanneNFTgarments.The Lush Lens digital packaging solution also highlights the impact thatdigital layers can have in physical spaces.
143、The open-source tool eradicatesthe need for packaging with its naked product range,merchandise andapparel by revealing details like product description,ingredients and price,along with in-app immersive videos when shoppers point their smartphonecamera at the brands products.The feature was designed
144、by Lushs in-house tech research and development team,and is driven by machinelearning and product recognition,with the potential to revolutionize thepackaging industry.Customers can also shop in their native languagethrough the app,providing a borderless communications solution.The LushLens function
145、ality was created in collaboration with Quikkly,providing a morevisually engaging alternative to QR codes through a circular or hexagonalpattern of coloured shapes.Ultimately,the Metastore is about choice.We need to have spaces bothvirtual and physical that easily allow us,and in a healthy way,to ex
146、pand andcontract what community means to us in the moments of our lives that werein,says Mica Le John,CEO of Idoru.Some days you just want to be with yourbest friends as a small community,some days you want to be delighted by animmersive experience,and some days you want to connect creatively.Feedba
147、ck FrontiersIn 2030,brands will harness the power of Web3 to forge newinteractions with customers,creating a new era of co-creation,innovation and Direct-with-Consumer commerce.Already,traditional boundaries between brands and consumers are blurring.Customer service has evolved to become more rapid,
148、reactive andpersonalized,with businesses striving to create conversations withcustomers,lean in and learn.In response,the landscape has shifted fromtransactional to reciprocal.Demonstrating this shift,research from Ogilvy reveals that,when asked ifthey would be willing to commit an hour a week to be
149、 part of a workinggroup for their favorite brand,such as joining a Gen Z Council for threemonths,86%of Gen Z said they would be willing to commit the time.One commerce model built on authentic customer self-expressionisBasic.Space,whichoperates as a membership-based online marketplace.The platforms
150、digital storefronts allow users to shop for items featured inphotos and live-streams of creatives.Encouraging a direct dialogue betweensellers,brands and customers,its private social media account is accessibleonly to members.Rather than avoiding engagement,many consumers are now seeking it,says Lus
151、hs Annabelle Baker.Its laying the groundwork for a period of co-creation and direct-with-consumer commerce,where brands createcontinual feedback loops with customers,invite them to contribute to theinnovation process and build intimacy at scale.The Lush app showcases the kind of engagement that can
152、be unlockedthrough increased intimacy with its Lush Bathe feature.In the near future,byconnecting the app to their health data,users will be able to access all-newunderstanding around the tangible,physical benefits of bathing in relation tosleep and heart rate,maximizing wellbeing.Immersive,virtual
153、spaces present the perfect opportunity to act on thisfeedback,allowing customers to experiment with(within set parameters)and co-create branded environments.Such community input can protectagainst digital homogeneity,ensure virtual realms promote crowdsourcedinclusivity,and harness the talent of the
154、 more than 50m people around theWeb3 isnt just the nextiteration of Web2 its acomplete rejection of it.Whats incredible is thatthose building it areattempting to realize theoriginal goals of the internet.KATIE HILLIERImagine if,instead ofshadow-banning diversevoices,algorithms raisedthem up and made
155、 themvisible.The empathy andawareness it could generate thats a future I want to see.MICA LE JOHN,EDUCATOR,AUTHOR AND CEO OF IDORU0%of consumers say community ownership of online platforms and sitesis important to themOpen-source has alwaysbeen part of our business,and this will only strengthenas we
156、 move into a more tech-dominated world.We want tofast forward,accelerateaway from Web2 towardWeb3 as quickly as possible.ANNABELLE BAKER,DIRECTOR,LUSHSustainableOpen SourceCommunity ControlledIterativeAccessibleLife AffirmingTheres no point in disruptingwithout purpose.MARK CONSTANTINE,CEO,LUSHWe ne
157、ed to have spaces both virtual and physical that easily allow us,and in ahealthy way,to expand andcontract what communitymeans to us in the momentsof our lives that were in.MICA LE JOHN,CEO,IDORU0%of Gen Z would commit an hour a week to be part of a working groupfor their favorite brandThe SocialFra
158、meworkPart three06032023DigitalEngagementFuturesPart four06032023inclusivity,and harness the talent of the more than 50m people around theworld who consider themselves to be creators,according to SignalFire.Digital-first fashion houseFinesseuses data,AI and community feedback topredict trends and pr
159、oduce virtually prototyped designs that users vote on.The company,which recently raised$4.5m in funding,approaches itscustomers as peers.Another example isMetaFactory,a marketplace fordigi-physical apparel that takes a crowdsourced approach to creating newbrand economies,where designers and their co
160、mmunities share incentivesand collective brand management.The MetaFactory community cansuggest and vote on product designs using the platforms own currency.Already,initiatives are showcasing the positive impact of similar initiatives inthe analogue world.In the US,the Rhode Island School of Design(R
161、ISD)recently enlisted design studioGretelandON ROAD a research agencyconcentrating on Black,Indigenous young people of color and under-represented voices for a co-created rebranding process involvingdesigners,students,alumni,artists and scholars.This community-led andinclusive approach is designed t
162、o reflect the institutions commitment toinclusivity.Lush has a number of internal community networks allowing staff fromunderrepresented communities to connect and collaborate across thebusiness.These networks help to facilitate different communities tocontribute to training,product development and
163、how Lush supports itspeople.Customers have also been invited into the manufacturing process,transforming it into an experiential touchpoint,whether through in-store LushParty Experience Workshops,which offer tailored activities and productcreation opportunities,or sending its Lush Makers on tour to
164、co-create bathbombs with customers.By 2030,brands could also make their supply chainsand innovation hubs experiential too,letting customers wander aroundvirtual replicas of their entire value chain and experience its ingenuity.Looking ahead,the inherently decentralized nature of Web3 will ensure tha
165、tthese services are offered securely,maintaining the privacy of customercommunities.Collab.landis a system showing how,using cryptocurrency tomanage Telegram or Discord chat groups so that only those with a certainnumber of tokens are permitted entry.Moderators can add a bot,which actsas a bouncer t
166、o keep the channels guest list exclusive.Activist IncentivesBy the end of the decade,a new data commerce market will enableconsumers to control,broker and profit from their personal data,which brands will harness to incentivize community-mindedbehavior.As we move toward increasingly immersive digita
167、l environments,a new datacommerce market will follow.The metaverses complex network ofbrowsers,indexes and virtual destinations will create new data collectiontypes especially in the fields of marketing,communications and advertising with blockchain technologies ensuring data privacy and transparenc
168、y.Lushs ethical data policy is leading the way,ensuring that all of Lushs staffand customer data is secure and transparent.As Lush chief digital officerJack Constantine states:Privacy and transparency are integral to unlockingthe potential of data,but most companies make it convoluted and difficult
169、forpeople to gain an understanding of whats being collected and they do sodeliberately.But Web3 and the blockchain promise to reset the balance,helping people derive value from sharing personal data.Providing real value is key and economic incentives are one route forward.Our research shows that 41%
170、of US consumers believe in a future when theycan control and profit from sharing their data with brands.And this figure islikely to increase,rising to 47%and 48%among global Gen Z and Millennials.As Danny Gallagher says:Digital consumers are now privy to the fact thatthe users are the product not th
171、e other way aroundand are not fans ofthe fact that their personal data is being abused for the benefit of the oneper cent.CoverUSs blockchain-based data marketplace allows consumers togenerate a biometric revenue stream by populating their digital wallet withinformation from an electronic health rec
172、ord(EHR).The brand pays for thedata collected through the fixed-price cryptocurrency CoverCoin,which thecompany hopes users will be able to spend on services such as gymmembership in the future.Data has to become a social currency its a natural next step,says KatieHillier.Providing an emotional angl
173、e can help realize this future.Imaginebeing able to opt into sharing your data with a company working towardsomething you believe in,which in turn could help you change your ownbehavior to further that cause.Several brands are harnessing another Web3 favorite NFTs to build thisfuture.In Japan,Lush c
174、reated exclusive NFTs minted using Xooa,an ethicalblockchain platform to accompany a recent product drop,with plans tofurther explore and expand the connection between physical purchases anddigital collectibles.Ikeas research lab Space10 has developed a concept for connecting aphysical furniture pie
175、ce to an ever-evolving NFT tree,which grows throughacts of care to incentivize people to keep,repair and recycle theirbelongings.The concept encourages a move away from financial incentivestoward care,where digital objects visualize and reward sustainablebehaviors in our real world,creating opportun
176、ities for new forms of digitalself-expression.Building on this,luxury beauty brandGuerlainhas createdReaverse,hopingto unite digital communities and sustainability through real-life action.Merging its sustainability efforts with a Web3 presence,the brand is selling1,828 NFTs of bees to support a rew
177、ilding project in Frances Valle de laMillire nature reserve.By 2030,consumers will be able to assess the real-time environmentalimpact of their actions and that of brands too enabling iterative incentivesto be offered that shape behavior for a sustainable end.TheUN FrameworkConvention on Climate Cha
178、nge(UNFCCC)innovative Snapshot IT toolisalready delivering these capabilities,collecting and processing up-to-the-minute information on the positions of different parties during complexnegotiations at the COP26 climate conference,showing howprogress canbe tracked in real time.Fully responsive room e
179、nvironments are also emerging to offer seamlessrecuperation.Concepts like Mediated Atmosphere,a project by theResponsive Environments group at the MIT Media Lab,can enhance bothwellbeing and productivity by improving the atmosphere at an individuallevel.Using modular,real-time control infrastructure
180、 with biosignal sensorsthat track heart rates and facial expressions,Mediated Atmosphere createsimmersive environments through controllable lighting,projection and sounddesigned to help users work comfortably,with the concept self-regulatingon the basis of the users activities and physiology.One can
181、 envision the power of such concepts in stores and,promisingly,engineers from MIT are helping to overcome privacy concerns aroundtracking and collection.Its Butlr system uses passive infrared sensors todetect only body heat when tracking movement and posture.The sensorsdont know who you are only whe
182、re you are and where youre heading with tracking stopping as soon as you leave the sensors range.Responsive R&RAs our lives become more digitally dependent,brands are developingtailored solutions that enhance individual wellbeing and promoterecuperative living,from bespoke products to responsiveenvi
183、ronments.By 2025,an average connected person anywhere in the world will interactwith connected devices nearly 4,800 times per day about one interactionevery 18 seconds up from 601 in 2020,according to IDC/Seagate.Thiswealth of data is set to unlock all-new,hyper-personalized experiences thatseamless
184、ly benefit the health and wellbeing of consumers.Whether its unlocking new experiences or new connections,says the LiivCenters Katie Hillier,giving people the choice to exchange their data forhyper-personalized services can spark new innovations that push theboundaries of engagement.In the hospitali
185、ty sector,the Mandarin Oriental in Geneva is teaming up withSwitzerlands private medical sleep clinicCENAS to provide guests withovernight polysomnographic tests to diagnose sleep disorders.After carefulanalysis by the clinics experts,guests receive advice to attain a deeperslumber beyond the hotels
186、 program.Smart technologies are enabling similar solutions to enter the home.A smartbathroom mirror created by wellness company CareOS is one example,promising to cater for families overall wellbeing and long-term health.ThePoseidon mirror functions as a private personal care device for totalwellbei
187、ng and can be customized according to individual needs,includingfamilies with children or adults following particular care regimes.The Lush apps Lush Bathe feature is also paving the way.Collaborating withan inspiring range of wellbeing experts,practitioners,sound healers,mentors,musicians,bands and
188、 DJs,Lush offers a series of transformativeexperiences.Designed to track and maximise the benefits of bathing,assisted by immersive audio-visual experiences,the in-house designedfeature can also connect with your health data to really understand andidentify the tangible,physical benefits of bathing.
189、Later in 2023 Lush will launch Bath Bot.A companion to Lush Bathe,itsdesigned to help create a unique and sensory-transformational experiencein the bathtub.Identical in design to Lushs iconic bath bomb,it connects withBathe to play content through a distinctive domed convex speaker for 180-degree so
190、und,with different coloured multi-directional lights personalizingthe users bathing experience.Consumers appetite for these kinds of experiences is already growing.Ourresearch shows that more than one third(36%)of global consumers areseeking hyper-personalized products and services that cater for th
191、eirindividual needs in the hunt for wellbeing,rising to 40%in the US.By 2030,connectivity will enable products to evolve into immersiveexperiences,says Lushs Jack Constantine.Buying a product could unlock apersonalized bathing experience,like our Lush Bath Bot,for example,with apaired app providing
192、advice and expertise,or smart lighting automaticallyadjusting to promote relaxation.From ethics and transparency to purpose and control,existing digitalengagement is lacking.But whats important to remember is thatmany of these digital platforms werent designed with society inmind.Digital platforms w
193、ould be wildly different places if social scientists hadhelped design them,says Katie Hillier,chief digital anthropologist at the LiiVCenter.The general rules that make up Big Tech machines are based onvalues that a lot of people dont subscribe to.And theyve only been able tosurvive for so long beca
194、use most people werent aware of how their datawas being used,or their engagement monetized.On the cusp of a new technological revolution which promises to offerimmersive,accelerated and transformative digital experiences society nowhas an opportunity to ensure that the rules that govern these spaces
195、 do alignwith their values before we see wide adoption.Importantly,our researchshows that we all have a role to play in building this future,with 62%ofconsumers agreeing that everybody has the ability to contribute to a safer,more inclusive digital world.For artist and author James Bridle,the pay-of
196、f in achieving this goal willprove transformational.Creating ethical digital spaces requires a hugeamount of thought,human activity,intentionality and clarity,he explains.Telling people what youre doing and why,and letting everybody in thenetwork engage in the process and contribute their input and
197、imagination iswhen the interesting,innovating and morally good stuff happens.In this report,weve set the wheels in motion,says Jack Constantine,chiefdigital officer at Lush.The phrase tech for good doesnt have to bemeaningless.The people behind the building of our technologies areultimately responsi
198、ble for the ethical standards ingrained in thosetechnologies.Big Tech CEOs know what they are doing when designingnew features,and have every opportunity to act ethically.While theycontinue to please their shareholders regardless of the ethical standards oftheir services,we will move toward a more s
199、ocially responsible digital futurewith like-minded communities focused on building a bright future for all.Annabelle Baker,director at Lush,agrees:“Weve gained insight into what thefuture could be,and theres endless opportunities for Web3 and the futureiterations of the internet to be the spaces we
200、want them to be.Now its timefor us to actively create the future we want to see.”Most companies make itconvoluted and difficult forpeople to gain anunderstanding of whatsbeing collected and they doso deliberately.But Web3and the blockchain promiseto reset the balance,helpingpeople derive value froms
201、haring personal dataJACK CONSTANTINE,CFO,LUSH0secsBy 2025,an average connected person will interact with devicesnearly 4,800 times per day about one interaction every 18 secondsConclusionPart five06032023EBT|Press|Staff|Policies|CareersCONTACT LUSH|PRIVACY NOTICE|T&CSCOPYRIGHT 1995-2023 LUSH LTDGo to L English