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1、IZEA INSIGHTS SPECIAL REPORTJUNE 2023Influencing AI 2023 IZEA Worldwide,Inc.2023 All Rights ReservedBACKGROUNDGOALSWe surveyed over 1,100 U.S.internet users to help understand the state of adoption,usage,and awareness of AI technology and AI-generated content while monitoring AIs impact on the daily
2、 lives of the average consumer.Provide insights for our customers to help them understand the potential benefits,applications,and challenges of using AI in their marketing campaigns.Inform,educate,and assist content creators that must adapt to the rapid influx of AI technologies while maintaining tr
3、ust and transparency with their audiences.Provide valuable insights to our partners to help them navigate the evolving AI landscape effectively.SAMPLE POPULATIONU.S.INTERNET USERS1,148 RespondentsUnited StatesGEOGRAPHYDATA GATHERED4/17/234/18/23TOUnited StatesGEOGRAPHYDATA GATHERED0%5%10%15%20%25%30
4、%35%40%18-2930-%28%27%20%GENDER0%10%20%30%40%50%60%MaleFemale54.5%45.5%AGEAll respondents were required to have an internet connection in order to participate in the survey.AI ADOPTIONMore than a third of men,at 38%,are using AI compared with just under a quarter of women,at 25%.42%of ind
5、ividuals ages 18-29 have embraced AI technology,with Gen Z and younger millennials at the forefront of its adoption.More than half of social media influencers(67%)actively incorporate AI,further establishing their status as trendsetters.WHO USES AI IN THEIR DAILY LIVES?With almost every industry buz
6、zing about the swift embrace of AI,its imperative to identify those who have already integrated AI into their daily activities.Our research revealed that 31%of U.S.consumers are currently using AI,and the early adopters tend to be men and members of younger generations.31%OF ALL RESPONDENTSSay they
7、are currently using AI technology in their daily life.MEN EMBRACE AI MORE THAN WOMENQ:Are you currently using artificial intelligence(AI)technology in your daily life?0%100%38%YES43.6%NO18.4%UNCERTAINMen0%100%24.6%YES47.5%NO27.9%UNCERTAINWomenMen are adopting AI quicker than women,with 38%saying the
8、y currently use AI compared to 24.6%of women.42%OF RESPONDENTS AGES 18-29Say they are currently using AI technology in their daily life.Q:Are you currently using artificial intelligence(AI)technology in your daily life?0%10%20%30%40%50%18-2930-4445-6060+16.9%33.8%32.0%41.6%A:“Yes”By Age GroupIZEA IN
9、SIGHTINFLUENCERS ARE AI TRENDSETTERSWhen asked if they use AI daily,66.8%of social media influencers said that they do,compared to 21.6%of regular social media users.AI USAGEThe majority of AI users,67%,say they utilize AI for home and personal use.56%of individuals ages 45-60 incorporate AI in thei
10、r workplaces,while 46%of those ages 18-29 use AI for academic pursuits.Those ages 45-60 are most likely to say they use AI every day at 56%.HOW ARE AI USERS USING AI?As this advanced technology quickly becomes a staple in everyday life,weve delved into how people are currently utilizing AI.We looked
11、 into how often consumers use AI,where they use it,what tools they use,and why they turn to AI to improve their home and work lives.0%10%20%30%40%50%60%70%80%90%100%For home/personalFor workFor school5.6%26.7%83.3%15.7%56.0%65.1%28.0%49.7%67.4%46.0%34.2%60.9%25.9%43.9%67.5%All18-2930-4445-60 60WHERE
12、 DO AI USERS USE AI BY AGEQ:In what ways do you use(or have tried using)artificial intelligence(AI)technology?Home and personal use lead the way,but 56%of those ages 45-60 use AI for work and 46%of those 18-29 have used AI for school.Filter:Those that are using or have used AI0%10%20%30%40%50%60%Eve
13、ry dayA few times per weekAbout once per weekA few times per month8.5%6.4%31.9%51.1%5.7%6.7%30.5%56.2%4.0%13.1%37.4%45.5%9.6%18.1%37.2%34.0%6.9%11.5%34.1%46.4%All18-2930-4445-60 60HOW OFTEN DO AI USERS USE AI BY AGEQ:How often do you use or interact with artificial intelligence(AI)technology?Althoug
14、h more people ages 18-29 use AI,those ages 45-60 use AI more often.1.6XFilter:Those that use AI in their daily life0%10%20%30%40%50%60%70%To save timeTo increase productivityTo improve accuracyTo enable new capabilities23.3%33.3%31.1%55.6%36.1%42.8%39.2%60.2%29.1%34.9%42.3%53.7%25.5%39.1%45.3%47.2%2
15、9.1%38.0%40.7%54.3%All18-2930-4445-60 60WHY AI USERS USE AI BY AGEQ:What are your reasons for using or trying to use artificial intelligence(AI)technology?Filter:Those that are using or have used AIPOPULAR CATEGORIES OF AIQ:What type of artificial intelligence(AI)technology have you used or tried us
16、ing?0%5%10%15%20%25%30%35%40%45%50%AI virtual assistant AI writing assistantsAI image design toolsAI language translation toolsSelf-driving car features9.9%30.0%32.3%42.9%44.6%All RespondentsOF ALL RESPONDENTS22%Say they have used ChatGPT(OpenAI)to help with their writing.AI DISCLOSURE86%of all resp
17、ondents believe that AI-generated content should be disclosed.Younger age groups notice AI-generated content more,with 73%of those ages 18-29 noticing AI-image content compared to 43%of those over 60.AI users have an edge over non-users,with 85%saying they successfully identify AI-generated image co
18、ntent.SHOULD AI CONTENT BE LABELED?As AI-generated content becomes more prevalent,its important to understand who can(and cannot)detect undisclosed AI content when they see it online.Our survey also delves into the opinions of those who believe publishers and creators should disclose their use of AI
19、.86%OF ALL RESPONDENTSBelieve AI-generated content should be disclosed.Q:Do you believe AI-generated content should be labeled or disclosed to the audience?0%20%40%60%80%100%18-2930-4445-6060+92.1%86.5%81.2%84.1%A:“Yes”By Age Group57%OF RESPONDENTSSay they have seen image content and clearly knew it
20、 was AI-generatedQ:Have you ever seen image content and clearly knew it was generated by AI?0%15%30%45%60%75%18-2930-4445-6060+42.8%57.2%60.2%73.0%A:“Yes”By Age Group40%OF RESPONDENTSSay they have seen written content and clearly knew it was AI-generatedQ:Have you ever seen written content and clear
21、ly knew it was generated by AI?0%15%30%45%60%75%18-2930-4445-6060+23.7%43.7%43.7%50.4%A:“Yes”By Age Group85%OF RESPONDENTS THAT USE AISay they noticed AI-generated image content compared with just 45%of those who have not.Q:Have you ever seen image-based or written content and clearly knew it was ge
22、nerated by AI?0%10%20%30%40%50%60%70%80%90%Notices AI imagesNotices AI text28%45%67.5%85.1%Uses AI in daily lifeDoes not use AI in daily lifeAI TRUST64%of all respondents 18-29 say that AI is better than the average human at creating images,and 68%say the same about text content.AI users tend to tru
23、st AI the most,with 77%of all AI users saying AI creates better images than average humans.More people ages 18-29 say they trust AI to create research reports on the U.S.,at 29%,than those who trust their partner or family to do the same at 23%.IS AI CONTENT CONSIDERED TRUSTWORTHY?As AI-generated co
24、ntent spreads online,understanding how people feel about consuming and interacting with AI content is critical.Although our study reveals that most people online tend to trust a journalist more than AI today,we predict their sentiments could rapidly change as AI improves.OF RESPONDENTS59%Say that AI
25、 can write better than the average person and 57%say AI can make better images.Q:Do you think artificial intelligence(AI)can write better than the average person?AI-VS.HUMAN-CREATED CONTENT BY AGEQ:Do you think artificial intelligence(AI)can write or create images better than the average person?0%10
26、%20%30%40%50%60%70%80%Yes-AI creates better written contentYes-AI creates better image content51.8%52.9%56.9%60.1%57.0%58.9%63.7%67.7%18-2930-4445-60 60“WHO RESEARCHES THE BEST”BY AGE0%5%10%15%20%25%30%35%40%45%50%JournalistFamily member or partnerAICoworker6.8%16.9%29.1%47.1%8.4%20.3%37.3%34.1%8.7%
27、25.9%25.6%39.8%9.7%28.8%22.6%38.9%18-2930-4445-6060Q:Who would you trust the most to write a quality 2-page research report about the history of America?More people ages 18-29 trust AI to create a research report on the U.S.,at 29%,than their family,at 23%.“WHO RESEARCHES THE BEST”BY AI USAGEQ:Who w
28、ould you trust the most to write a quality 2-page research report about the history of America?0%5%10%15%20%25%30%35%40%45%50%AIJournalistFamily member or partnerCoworker7.9%31.2%43.2%17.6%9.2%23.8%32.2%34.8%Uses AI in daily lifeDoes not use AI in daily lifeThose who use AI are 1.9 times more likely
29、 to say AI is No.1,and more say AI(35%)than journalists(32%).1.9X0%5%10%15%20%25%30%35%40%45%50%Very importantSomewhat importantNot very importantNot important at all4.7%13.3%36.3%45.7%7.7%14.5%33.1%44.7%8.4%15.2%44.0%32.4%8.0%14.6%43.4%34.1%18-2930-4445-60 60IMPORTANCE OF HUMAN INVOLVEMENT BY AGEQ:
30、How much does it matter to you that the written content you see online was written by humans and not AI?77%of all respondents ages 18-29 say that it is very or somewhat important that text content they see online is made by humans.AI OUTLOOKThe vast majority(84%)of all respondents believe AI will ha
31、ve a significant impact on society in the near future.Job displacement,privacy and security,and lack of transparency are the top three concerns people have about AI.Current AI users are 5.6 times more likely to say they are“very optimistic”about AI than non-users.WHAT IMPACT WILL AI HAVE?As we head
32、towards a world powered by AI,it is important to monitor how consumers feel about this progress.We found that most individuals share similar apprehensions,ranging from transparency to job replacement,but their degree of enthusiasm correlates to their familiarity and use of AI-driven platforms.84%OF
33、RESPONDENTSSay they believe AI technology will have a significant impact in the near futureQ:Do you believe artificial intelligence(AI)technology will have a significant impact on society in the near future?0%10%20%30%40%50%60%70%80%90%18-2930-4445-6060+86.3%86.2%79.0%86.7%A:“Yes”By Age GroupTOP CON
34、CERNS ABOUT AIQ:What are some of your concerns(if any)about the use of AI technology?0%10%20%30%40%50%60%Job displacementPrivacy and securityLack of transparencyUnintended consequencesEthical considerationsBias and discrimination38.8%45.7%48.6%50.9%53.1%53.7%All Respondents0%10%20%30%40%50%60%70%Ver
35、y or somewhat optimisticNeutralSomewhat or very pessimistic35.3%34.5%30.2%23.2%35.1%41.8%16.2%35.9%47.9%16.4%28.8%54.9%18-2930-4445-60 60AI OUTLOOK BY AGEQ:What best describes your outlook on artificial intelligence(AI)technology?More than half of those ages 18-29 say that they are very or somewhat
36、optimistic about AI.Filter:Those that are using or have used AIOUTLOOK ON AI AI USERS VS.NON-USERSQ:What best describes your outlook on AI technology?0%5%10%15%20%25%30%35%40%45%Very optimisticSomewhat optimisticNeutralSomewhat pessimisticVery pessimistic11.4%17.9%40.4%24.6%5.6%1.7%6.3%19.8%38.5%33.6%Uses AI in daily lifeDoes not use AI in daily lifeAI Users are 5.6 times more likely to be very optimistic and 1.5 times more likely to be somewhat optimistic about AI.5.6X1.6XTHANK YOUWe Are Influencer Marketing.|IZEA.COM