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1、Seeding the inspiration of living for a better everyday life 种下家居灵感,长出美好生活It never crossed my mind that I could rent a place to live using Xiaohongshu“初来乍到,跨国租房千头万绪,小红书帮我轻松解决 每篇攻略都很真实、很有用”Every post demonstrates inspiration for a better life用户眼中的百样宜家 每一样都是美好生活的表达我准备买你这个沙发请问推车轮子可以固定吗?宝宝餐椅推荐吗?香蕉蓝莓味好好吃
2、!勾起了我的食欲好有爱连储物柜都这么出片!我家毛孩子很喜欢!宜家美食宜家出片指南宜家必买清单Every post demonstrates inspiration for a better life用户眼中的百样宜家 每一样都是美好生活的表达我准备买你这个沙发请问推车轮子可以固定吗?宝宝餐椅推荐吗?香蕉蓝莓味好好吃!勾起了我的食欲好有爱连储物柜都这么出片!我家毛孩子很喜欢!宜家美食宜家出片指南宜家必买清单你的美好生活,由宜家来实现IKEA creates a better everyday life for the many Chinese peopleT o s u r v i v e o
3、r t o g r o w?or生存?生长?One Priority:Brand Building回归本土化品牌建设Locally relevant product range and pricing investment 本土化新品及价格投资Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小红书,种草家居灵感,共建美好生活本土化发力方向Key focus areas of localisation effortsOne Priority:Brand Building回归本土化品牌
4、建设Locally relevant product range and pricing investment 本土化新品及价格投资Seeding the Inspiration of Living on Xiaohongshu to build a better life together在小红书,种草家居灵感,共建美好生活本土化发力方向Key focus areas of localisation effortsThe IKEA Online Showrooms on Xiaohongshu bring countless locally relevant inspirations在小红书
5、,搭建宜家的线上样板间,带来无限灵感当生活方式品牌遇上生活方式社区 灵感在这里自然发酵、自然生长When a lifestyle brand converges with a lifestyle community inspirations for living naturally emerge and flourishUnlock the next hit product with Xiaohongshus trend insights通过小红书趋势洞察 找到单品出圈新机会看到趋势随心流动的家投其所好波席当移动升降桌Unlock the next hit product with Xiaoh
6、ongshus trend insights通过小红书趋势洞察 找到单品出圈新机会看到趋势随心流动的家投其所好波席当移动升降桌找趋势、定产品、拓人群 1个月打爆单品 成为品类销量 NO.1How to become#1 best-selling in the category,in just ONE month.By identifying trends,defining product strategy based on scenarios,and breaking through to reach new customer segments成绩表现小红书站内表现种草价值外溢NO.1+70%
7、升降桌 品类下游词小红书站内搜索环比+175%NO.1NO.2该单品某电商平台搜索某电商平台电脑桌品类销量排名宜家某电商平台全店销量排名核心打法Step1找趋势、定产品找趋势:随心流动的家 产品:宜家波席当移动桌Step2依托场景种草卧室躺床上看剧 书房移动办公 客厅+厨房客厅吃完直接拖去厨房洗碗7.9万Step3人群逐层泛化核心人群打透 持续破圈泛化自然口碑扩散品牌势能快速释放商业流量助推核心人群高潜人群 学党 尝新党促群 都市领泛人群 质感 质感男 精致妈妈找趋势、定产品、拓人群 1个月打爆单品 成为品类销量 NO.1How to become#1 best-selling in the
8、category,in just ONE month.By identifying trends,defining product strategy based on scenarios,and breaking through to reach new customer segments成绩表现小红书站内表现种草价值外溢NO.1+70%升降桌 品类下游词小红书站内搜索环比+175%NO.1NO.2该单品某电商平台搜索某电商平台电脑桌品类销量排名宜家某电商平台全店销量排名核心打法Step1找趋势、定产品找趋势:随心流动的家 产品:宜家波席当移动桌Step2依托场景种草卧室躺床上看剧 书房移动办
9、公 客厅+厨房客厅吃完直接拖去厨房洗碗7.9万Step3人群逐层泛化核心人群打透 持续破圈泛化自然口碑扩散品牌势能快速释放商业流量助推核心人群高潜人群 学党 尝新党促群 都市领泛人群 质感 质感男 精致妈妈从单品到场景再到生活趋势 为用户提供个性化体验充满灵感的美好生活From best-selling products to scenarios and onto lifestyle trends-Bridging online content and offline experiences Offering users a personalized,inspiring journey tow
10、ards a better life#Getting a Good Nights Sleep in Spring#春日宜好眠11 K+用户笔记9.2 Mil话题浏览量200 K+互动量+25%品牌搜索指数连接线上内容热点和线下服务体验Fusing the buzz of online content with the charm of offline services真实消费者的积极反馈床垫和被子都蛮舒服的云朵般的床上胶囊车也太可爱了!艺术气息扑面而来Positive feedback from real consumers#Getting a Good Nights Sleep in Spring#春日宜好眠11 K+用户笔记9.2 Mil话题浏览量200 K+互动量+25%品牌搜索指数连接线上内容热点和线下服务体验Fusing the buzz of online content with the charm of offline services真实消费者的积极反馈床垫和被子都蛮舒服的云朵般的床上胶囊车也太可爱了!艺术气息扑面而来Positive feedback from real consumers宜家始终在你身边,陪你走过春夏秋冬每一天 IKEA,building a better life with you every day!