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1、Holiday Shopping Survey Report 2023Consumers feast on fun this holidayTop 5 takeaways for Holiday Shopping 2|2023 Jones Lang LaSalle IP,Inc.All rights reserved.1.Experience is on the list.Holiday shoppers plan to spend a healthy$958 per person this holiday season 22.8%of which will used for holiday
2、entertainment and experiences.More than 90%of respondents surveyed plan to participate in at least one holiday-related experience.And theyre doing so more than they did in 2022.2.The perfect gift is a priority.Women will splurge on gifts this year-spending over 40%more than men.Older generations wil
3、l also spend more on gifts than younger cohorts,particularly Boomers(aged 60 and above)who are likely splurging on grandkids.3.Consumers are channel surfing.Most consumers will interact with the physical retail store in some way this holiday,either by shopping in a mall,in an open-air center or pick
4、ing up curbside or in-store.In comparison,more than three-fourths will order online for home delivery.Consumers will not limit themselves to one channel.Approximately 57%of shoppers will use two or more channels to cross off their holiday lists.4.Shoppers give fun this season.Three of the top 5 gift
5、 categories on shoppers lists have a fun,interactive element toys,games and electronics.Rounding out the top five are clothing and gift cards.Movie-themed kids merchandise like Super Mario Bros.and Barbie are also big this season.Consumers,especially high-income earners,plan to pick up at least one
6、gift for themselves.5.Deals are always going to matter.Most shoppers will look for creative ways to save money taking advantage of sales and deal days,buying less expensive gifts and shopping for fewer people.This is especially true of modest earners(earning less than$50,000).Shoppers with lower-tha
7、n-average budgets have more plans to buy used or cheaper products or will re-gift.IntroductionIts official:consumers want to have fun.And they intend to dive into the holiday experience headfirst.This year,there is a clear focus on enjoying a wide variety of holiday-related entertainment and experie
8、nces,enjoying the in-store shopping experience and buying enjoyable gifts for loved ones and themselves.In this report,we look at how people across the country plan to shop during the holiday season.We surveyed 1,095 consumers online in August and found notable differences in when and how they will
9、shop,and how much they plan to spend.Read on to discover our key insights into the upcoming holiday shopping season.Contents01 Experience is on the list0502 Consumers are channel surfing1303 The gift is in the giving2004 Deals always matter2705 Appendix304|2023 Jones Lang LaSalle IP,Inc.All rights r
10、eserved.Experience is on the listConsumers budget big on entertainment$612$530$255$210$2182022spend2023spendGiftsOther holiday goods like food&decorationsEntertainment or holiday-related experiences$868$748$9582022 holiday goods spending2023 holiday goods spending2023 holiday goods&experience spendi
11、ngConsumers gradual move away from goods spending towards services and experiences is in full effect.Holiday shoppers plan to spend a healthy$958 per person this holiday season 22.8%of which will used for holiday entertainment and experiences.Planned spending on physical goods gifts and other holida
12、y merchandise is down some 13.8%from 2022,decreasing from an average of$868 per person last year to$748 per person this year.However,with the addition of the new spending component of experience in this years survey,consumers overall holiday budgets exceed 2022.Holiday spending plans shift to experi
13、ence6|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Source:JLL Holiday Shopping Survey 2023So,whats the deal with holiday goods spending?7|2023 Jones Lang LaSalle IP,Inc.All rights reserved.252.7306.3210.0230.0250.0270.0290.0310.0330.0Jan-19Jul-19Jan-20Jul-20Jan-21Jul-21Jan-22Jul-22Jan-23Jul-23
14、While the consumer price index growth has moderated to 3.7%above year-ago levels,the cumulative jump in prices since 2019 paint a clear picture:it takes more money to buy the same things now.This impacts lower-income shoppers significantly more than those earning more money.Holiday shopping responde
15、nts were surveyed as they were wrapping up Back-to-School shopping a detail that may have colored future shopping plans.While consumers stayed close to home during the pandemic,they invested heavily in goods purchases.The move towards services and entertainment since then has been steady.Consumers a
16、re set to enjoy the holidays.Total CPI jumps over 21%since 2019Source:JLL Holiday Shopping Survey 2023High earners will be big spenders8|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Holiday spending plans vary widely by income levels.Consumers earning less than$50,000 plan to spend roughly 40%
17、less than the average of$958.Theyll budget notably less for gift and holiday dcor,but the real difference is in how much less they will spend on experiences.As well see later in this report,modest-income shoppers will participate in fewer experiences than those with more cash to spend.Wealthy consum
18、ers(earning over$150,000)on the other hand will not restrain their spending.They plan to spend 85.8%more than the average per person.And they dont just plan to splurge on gifts.High-income earners will splurge on experiences this year,averaging$460 per person more than twice the overall mean.$367$55
19、0$969$134$241$352$132$236$460$150KGiftsOther holiday goods like food&decorationsEntertainment or holiday-related experiences$1,781$1,027$633Planned holiday spending by incomeSource:JLL Holiday Shopping Survey 2023Women will splurge on gifts9|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Differe
20、nces in spending plans extend past income.Women who,by and large,prioritize getting friends and family what they want are budgeting much more(42.1%more)on gifts than their male counterparts.Men will outspend women on other holiday merchandise like food and dcor likely including Christmas trees as we
21、ll as on experiences.Young,mainly Gen Z shoppers(aged 18-29),56%of whom earn less than$50,000,will spend significantly less overall than other generations.Older generations will spend more on gifts than younger cohorts,particularly Boomers(aged 60 and above)who are likely splurging on grandkids.Shop
22、pers aged 30-44(mainly Millennials)will budget a little less for gifts and spend more than average on holiday dcor&food,as well as holiday experiences.Source:JLL Holiday Shopping Survey 2023Experience is on the list10|2023 Jones Lang LaSalle IP,Inc.All rights reserved.9.8%14.7%18.0%20.6%23.5%27.5%43
23、.7%65.5%Dont plan to do anyTake kids to see SantaVisit an eatertainment venueVisit a kids attractionTravel on vacation and stay ata hotelAttend a live performanceGo to the moviesDine out at a restaurantThis year,weve seen a growing hunger for fun,immersive experiences.More than 90%of respondents sur
24、veyed plan to participate in at least one holiday-related experience.And theyre doing so more than they did in 2022.Almost two-thirds of respondents plan to dine out,while close to half will go to the movies almost twice as much as last year.Also,on the menu are attending a live performance like the
25、 ballet,taking the kids to see Santa,visiting an eatertainment venue or traveling on vacation.Which of the following do you plan to do at least once this holiday seasonSource:JLL Holiday Shopping Survey 2023Consumers are not limiting themselves to one entertainment activity.Over 60%of shoppers plan
26、to participate in two or more holiday experiences.This is especially true of wealthy consumers 76.3%of whom will enjoy multiple holiday-related experiences.11|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Experience is in12|2023 Jones Lang LaSalle IP,Inc.All rights reserved.While dining out is
27、popular with all age groups,older generations plan to dine out more than younger ones.Nearly 74%of consumers over 60 years of age(primarily Boomers)plan to dine out,compared to only 58.4%of the primarily Gen Z group(18-29).Millennials are more likely to participate in many different activities;16.1%
28、of consumers 30-44 years old will enjoy four or more different holiday-related experiences this year,especially kid-friendly activities like seeing Santa or going to the trampoline park.More younger respondents plan to go the movies or visit an eatertainment venue than older generations.Men were mor
29、e likely than women to participate in most holiday experiences with the exception of dining out and taking the kids to see Santa.With smaller budgets,modest-income shoppers(earning less than$50,000)were significantly less likely to participate in holiday experiences,except for visiting Santa.Source:
30、JLL Holiday Shopping Survey 2023Stores still win out over online shopping for customers who want to see and touch products before buying.Almost one-third of shoppers cite this as the top benefit of shopping in-store.The sights,sounds and scents of the holidays are also a top draw for shoppers.High e
31、arners(over$150,000)are more likely to cite holiday ambience and enjoying the shopping experience with friends and family.Lower-income shoppers(under$50,000)are more likely to appreciate getting their questions answered by sales reps and visiting Santa with the kids.This is also true of young shoppe
32、rs(18-29).Getting help from store experts was particularly important for young and male shoppers.Shoppers love the sights and scents of stores13|2023 Jones Lang LaSalle IP,Inc.All rights reserved.1.6%3.0%7.6%10.2%10.4%14.1%20.8%32.4%Other(please specify)Visiting Santa with the kidsGetting my questio
33、ns answeredby expert sales repsAvoiding shipping costs anddelaysEnjoying the shopping experiencewith friends or familyN/AThe holiday ambiance:dcor,scents,etc.Being able to see and touch theproducts before buyingWhat do you enjoy most about shopping in-store during the holidays?Source:JLL Holiday Sho
34、pping Survey 2023Consumers are channel surfingDeal hunters will get an early startMore than one-quarter of consumers have already started shopping for the holidays.By the weekend after Thanksgiving more than 80%of shoppers will have begun.In fact,nearly 95%of consumers will have started their shoppi
35、ng over two weeks before Christmas Day.Holiday shoppers earning less than$150,000 will start their shopping earlier than high earners.Roughly 40%of modest and moderate earners will start shopping before Halloween compared to only 28.9%of high earners.This makes sense,since consumers who start their
36、shopping before November are more motivated to save money than those who start later.Younger shoppers,primarily Gen Z,are likely to start during Black Friday weekend.Older shoppers are more likely to wait to start shopping within a couple weeks of Christmas.Women are more likely to start shopping ea
37、rlier;63.9%of women will have started shopping by Thanksgiving compared to only 57.8%of men.15|2023 Jones Lang LaSalle IP,Inc.All rights reserved.5.3%22.8%9.9%23.1%19.8%13.2%3.7%2.3%of respondentsMost consumers will start holiday shopping before Thanksgiving5.3%28.1%38.0%61.1%80.9%94.1%97.7%100.0%Iv
38、e alreadyfinishedIve alreadystartedBefore HalloweenBetweenHalloween andThanksgivingDuring Black Friday weekend(Thanksgiving Day Sunday)2-4 weeks beforeChristmas Day1-2 weeks beforeChristmas DayWithin 1 week ofChristmas DayRunning totalSource:JLL Holiday Shopping Survey 2023Americans will shop across
39、 channels16|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Most consumers will interact with the physical retail store in some way this holiday,either by shopping in a mall,in an open-air center or picking up curbside or in-store.In comparison,more than three-fourths will order online for home d
40、elivery.Consumers will not limit themselves to one channel.Approximately 57%of shoppers will use two or more channels to cross off their holiday lists.For instance,roughly 48%of shoppers who order online for home delivery will also visit an open-air center and 41%will head to the mall.Holiday shoppe
41、rs visiting malls are also likely to shop at open-air centers.Curbside and BOPIS shoppers will order online for home pick up and more than half will head to also shop inside a physical store at a mall or open-air center.14.0%14.4%40.8%48.2%76.6%Buy online,pick up curbsideBuy online,pick up in-storeS
42、hop at a physical store in an enclosedmallShop at a physical store not located in anenclosed mallBuy online,deliver to home%of Americans who shopped via a particular channelSource:JLL Holiday Shopping Survey 2023Malls popular with wealthy or young shoppers17|2023 Jones Lang LaSalle IP,Inc.All rights
43、 reserved.Consumers who prioritize enjoying the shopping experience are significantly more likely to shop at malls.Much like the big-haired,acid-washed jeans-wearing Gen Xers of the 1980s,young shoppers will flock to the mall this holiday.Almost half(49.6%)of primarily Gen Z shoppers(aged 18-29)will
44、 shop in malls compared to the 40.8%average.Wealthy shoppers are also more likely to shop at malls(49.1%)as well as order online for home delivery.Shoppers aged 30-44(mainly Millennials)will do more shopping in open air centers,compared to other generations.They are also slightly more likely to use
45、BOPIS and curbside pickup.Source:JLL Holiday Shopping Survey 2023Source:JLL Holiday Shopping Survey 2023Local shops get love this season18|2023 Jones Lang LaSalle IP,Inc.All rights reserved.The top three store types on shoppers lists this holiday are mass merchandisers,department stores and electron
46、ics stores.Mass merchandisers were particularly popular with shoppers trying to save money such as those earning less than$50,000 and women.Significantly more women will also head to discount&dollar stores,as will shoppers aged 45-60(primarily(Gen X).Local boutiques are more likely to be patronized
47、by high earners,older shoppers and women.Younger shoppers(18-29)and high earners were notably more likely to shop at clothing and accessories stores.With electronics high up on mens lists,its no surprise that many male shoppers will head to specialty stores like Best Buy to check off their lists.Men
48、 are also more likely to shop at clothing stores,toy stores and jewelry stores.13.4%14.1%15.6%17.1%18.5%21.7%30.9%32.3%34.0%35.3%47.4%57.7%Home furnishings&dcorJewelry storesToy storesSporting goods storesHome improvementBookstoresLocally owned shops or boutiquesClothing&accessories storesDiscount o
49、r dollar storesElectronicsDepartment storesMass merchandisersWhich kind of stores will you visit for holiday shopping this year?Source:JLL Holiday Shopping Survey 2023Amazon tops shoppers lists19|2023 Jones Lang LaSalle IP,Inc.All rights reserved.2.9%3.4%4.0%4.7%8.4%8.6%9.7%41.8%47.6%64.7%TJ MaxxJC
50、PenneyeBayCostcoBest BuyKohlsMacysTargetWalmartAmazon%of shoppersConsumers like things to be easy.Invariably,the top retailers on shoppers lists are those with wide selection,convenient fulfillment and competitive prices.Once again this holiday the top three retailers shoppers listed were Amazon,Wal
51、mart and Target.Additionally,all top 10 retail destinations from 2022 made it to the top 10 list this year as well,including Macys,Kohls,Best Buy and TJ Maxx.Please list the top 3 retailers(in-store or online)at which you plan to shop for the holidaysSource:JLL Holiday Shopping Survey 2023More than
52、one-third of shoppers will turn to Facebook for holiday shopping inspiration.Instagram was next in popularity,with 32.7%of respondents.There were clear differences among the different age groups regarding where they turned to for holiday shopping inspiration,and even if they used social media for ho
53、liday ideas at all.Younger generations were more likely to engage social media platforms for holiday inspiration.Young,primarily Gen Z shoppers(18-29)favored Instagram(46.5%)and TikTok(38.5%).Millennials and Gen X shoppers(30-60)preferred Facebook and Instagram.Nearly 60%of shoppers over 60 years ol
54、d(mainly Boomers)didnt use social media for holiday inspiration,but those who did most often turned to Facebook and Pinterest.YouTube was significantly more popular with male shoppers,as was Instagram,Snapchat and X.Women were more than twice as likely as men to turn to Pinterest for inspiration.Hig
55、h earners were noticeable less likely to use Pinterest for inspiration than other income groups.20|2023 Jones Lang LaSalle IP,Inc.All rights reserved.8.5%9.5%16.2%23.4%24.1%32.7%35.8%X(formerly Twitter)SnapchatPinterestTikTokYouTubeInstagramFacebookShoppers turn to Meta for inspirationSocial media i
56、nspirationSource:JLL Holiday Shopping Survey 2023The gift is in the givingConsumers give fun this season22|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Three of the top 5 gift categories on shoppers list have a fun,interactive element toys,games and electronics.Rounding out the top five are cl
57、othing and gift cards.Gift cards and books are significantly more popular with women as well as with Boomers.Electronics are more popular gift options for men(48%vs.28.7%of women)as well as shoppers aged 30-44(mainly Millennials).Younger shoppers are more likely to buy cosmetics and accessories.3.1%
58、13.7%14.8%15.5%15.8%19.3%23.5%28.8%36.6%37.3%38.5%39.2%45.9%57.5%NothingSmall or large appliancesToolsServices or experiencesSporting equipmentHome furnishings/decorCosmetic/beauty productsBooksAccessoriesElectronicsGamesToysGift cardsClothing/ShoesWhat kind of gifts do you plan to buy for others th
59、is year?Source:JLL Holiday Shopping Survey 2023Shoppers put themselves on the nice list23|2023 Jones Lang LaSalle IP,Inc.All rights reserved.More than three-quarters(76.2%)of holiday shoppers plan to give themselves a little something this year(compared to 72.6%in 2022).Apparel and electronics remai
60、n at the top of the list this year,but differences abound among generations and gender.Older shoppers(over 60)are more likely to abstain from buying anything for themselves.Nearly half do not plan to self-gift.Young consumers are least likely to resist buying something for themselves and more likely
61、 to treat themselves to accessories and appliances.The primarily Millennial group(30-44)are more likely to spend money on services and experiences for themselves.9.5%9.7%12.2%14.2%16.5%17.3%23.8%24.9%30.5%47.1%Sporting equipmentToolsServices or experiencesSmall or large appliancesHome furnishings/dc
62、orCosmetic/beautyNothingAccessoriesElectronicsClothing/ShoesWill you shop for yourself this holiday,and if so,what will you buy?Source:JLL Holiday Shopping Survey 2023Consumers will treat themselves to wide variety of gifts24|2023 Jones Lang LaSalle IP,Inc.All rights reserved.More men will buy somet
63、hing for themselves than women.Men are twice as likely to buy themselves electronics,and also more likely to buy appliances,tools,and sporting equipment.Women are more likely to treat themselves to clothing,accessories,cosmetics,and home furnishings.High-income shoppers will treat themselves to mult
64、iple gifts.One-third of wealthy consumers(earning over$150,000)will buy three or more gifts for themselves.They are almost twice as likely to treat themselves to services and experiences.Also,on their lists are sporting equipment,cosmetics,and electronics.Source:JLL Holiday Shopping Survey 2023Movie
65、-themed toys top gift lists25|2023 Jones Lang LaSalle IP,Inc.All rights reserved.This year,a number of highly successful,merchandise-driven movies opened in the box office,including The Super Mario Bros.Movie,Barbie and Disneys live-action The Little Mermaid.As a result,movie-themed toys will get a
66、lot of attention this holiday season.Super Mario Bros.merchandise will be most popular among shoppers,with over one-third planning to purchase.Barbie was second in popularity and Little Mermaid was third.Millennial shoppers(30-44)were more likely to buy Mario-or Little Mermaid related gifts.Barbies
67、were most popular among the primarily Gen X shoppers(45-60).Mario was,perhaps not unnaturally,more popular with men while women are more likely to gift Barbie and Little Mermaid.17.8%27.1%36.1%Little Mermaid-themed giftsBarbie-related giftsMario Bros.-themedgiftsDo you plan to purchase any of the fo
68、llowing as gifts for kids this holiday?Source:JLL Holiday Shopping Survey 2023Branded merchandise top kids gifts26|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Besides Super Mario Brothers,Little Mermaid and Barbie,other movie or TV-themed merchandise made it on holiday shopping lists includin
69、g Star Wars,Toy Story,Sonic and Gabbys Dollhouse.Other popular gift choices included Lego,Hot Wheels,Roblox and Xbox.Whats on shoppers gifts list for kids?ZeldaToysVideo gamesUnicornTradingCardsSonicSportsStar WarsToy StoryPaw PatrolLegoGamesXboxPokmonPlayStationEducationalHot WheelsElmoDisneyNinjaR
70、obloxFortniteBooksCarsGift cardGabbys DollhouseAnimeBoard GamesComicElectronicsCashCraftsJewelryGodzillaMarvelSource:JLL Holiday Shopping Survey 2023Deals always matterFewer consumers plan to change how they shop due to inflation.Roughly one-third of shoppers report that inflation will not change ho
71、w they shop for the holidays up from 28.9%last year.These shoppers will spend 18.3%more than the average outlay this year.Older shoppers are even less likely to change their shopping plans due to inflation;43.8%will keep plans the same.Most shoppers,however,will still look for creative ways to save
72、money taking advantage of sales and deal days,buying less expensive gifts and shopping for fewer people.This is especially true of modest earners(earning less than$50,000).Shoppers with lower-than-average budgets have more plans to buy used or cheaper products or will re-gift.Millennials(30-44)are m
73、ore likely to seek out less expensive gifts or shop for fewer people,while the primarily Gen X group(45-60)will take advantage of deal days.Women are more likely to find ways to save money than men,although more men will consider re-gifting.28|2023 Jones Lang LaSalle IP,Inc.All rights reserved.6.8%8
74、.2%12.1%23.5%32.7%32.7%33.2%53.4%7.7%10.2%13.7%23.1%29.8%32.4%28.9%52.8%I will by more used/refurbished productsI will re-giftI wont buy anything for myselfI will shop for fewer peopleI will buy less expensive giftsI will take more advantage of deal daysIt will not change how I shop for the holidays
75、I will look for more sales than usual20222023Shoppers will search for dealsHow will inflation change the way you shop for the holidays this year?Source:JLL Holiday Shopping Survey 2023Shoppers with less income focus on saving money29|2023 Jones Lang LaSalle IP,Inc.All rights reserved.While saving mo
76、ney remains a top priority,it is less so than in previous years.Roughly 42%of shoppers will focus on saving money this holiday season.This is down from 2022 where 44.1%of shoppers prioritized cost savings above other factors.Modest-income consumers whose buying power is the most impacted by inflatio
77、n were disproportionately more likely to focus on savings(48.6%)while less than one-third of wealthy shoppers prioritize saving money this holiday.Getting just the right gift is especially important for high earners,older shoppers and women.One-third of Boomers(aged 60 and over)will focus on getting
78、 friends and family what they want significantly more than younger generations.Women were also more likely than men to focus on the perfect gift.7.3%15.1%16.0%19.9%41.7%Enjoying the holidayshopping experienceGetting my shoppingdone as quickly aspossibleAvoiding the hassle andcrowdsGetting friends an
79、d familywhat they wantSaving moneyWhat is most important for you when you holiday shop this year?Source:JLL Holiday Shopping Survey 202330|2023 Jones Lang LaSalle IP,Inc.All rights reserved.This year,more shoppers are focused on getting the perfect gifts for people on their lists while avoiding the
80、hassle and enjoying the holiday shopping experience.However,deals still matter.Deal days easily done online31|2023 Jones Lang LaSalle IP,Inc.All rights reserved.16.3%39.5%23.8%26.3%9.5%41.5%21.7%52.5%31.0%51.6%11.6%39.1%ThanksgivingBlack FridaySaturday orSunday followingBlack FridayCyber MondayThe S
81、aturdaybefore ChristmasDayIll look for deals throughout the whole holiday seasonIn-storeOnlineIts a lot easier to shop deal days online now and consumers are taking full advantage.More Americans will search online on deal days than shop in-store.This is especially true for Cyber Monday and Black Fri
82、day.Of shoppers who head into stores for special sales days,Gen Z was number one.More Gen Zers than other generations will shop in-store on Thanksgiving,Black Friday weekend and Super Saturday(the Saturday before Christmas Day).Millennials and Gen X were more likely to scour the internet for sales o
83、n deal days.Boomers will look for sales throughout the season,both online and in-store.Men were more likely to take advantage of deal days,both in-store online with one exception.More women will shop online on Cyber Monday.Lower-income shoppers were more likely to shop in-store on Thanksgiving and B
84、lack Friday.Wealthy shoppers were more likely to head to stores the weekend following Black Friday,Cyber Monday and Super Saturday.Wealthy consumers were also likely to shop deal days online.Do you plan to shop on any of the following deal days?Source:JLL Holiday Shopping Survey 2023Appendix33|2023
85、Jones Lang LaSalle IP,Inc.All rights reserved.Age groupMore likely toAge groupMore likely to18-29(primarily Gen Z)Spend 27.7%less than the averageStart shopping during Black Friday weekendShop at a mallGo to the movies and enjoy eatertainment venuesHead to stores on deal daysSelf-giftUse social medi
86、a for holiday shopping inspiration45-60(primarily Gen X)Spend slightly more than averageShop at discount&dollar storesBuy Barbie-related productsEnjoy the holiday shopping experiences with friends and family30-44(primarily Millennials)Spend the most per person-$1,050Prioritize saving money and shopp
87、ing quicklyShop at an open-air centerUse BOPIS and curbside pickup,and shop across channelsVisit kids attraction or take kids to see SantaBuy toys,games and electronics,including Little Mermaid and Super Mario Bros.Pay for holiday-related experiences60(primarily Boomers)Spend the most on gifts-$649S
88、tart shopping later in the seasonPrioritize getting loved ones what they wantDine out during the holidaysShop at local boutiquesBuy gift cardsShop the same despite inflation34|2023 Jones Lang LaSalle IP,Inc.All rights reserved.Income groupMore likely toModest-income shoppers(earning less than$50,000
89、)Spend 33.9%less than the averageStart shopping before HalloweenFocus on saving moneyShop at discount&dollar storesShop in-store on Thanksgiving and Black FridayShop for fewer people and buy less expensive giftsModerate-income shoppers(earning$50,000-$150,000)Spend 7.2%more than averageStart shoppin
90、g before ThanksgivingUse BOPIS and curbside pickupShop at home improvement,sporting goods and home furnishings storesBuy toys,games and toolsLook for more sales Use Pinterest for holiday inspirationHigh-income shoppers(earning more than$150,000)Spend 85.9%more than the averageStart shopping laterFoc
91、us on getting friends and family what they wantShop across channelsEnjoy holiday experiences and entertainmentShop at local boutiquesShop during Black Friday weekend and Cyber MondayBuy electronics,accessories,books and appliancesTreat themselves to services and experiences,and apparelStick to how t
92、hey usually shopEnjoy the in-store holiday shopping experienceKeisha Virtue(author)Senior Analyst of Research,Retail JLLEbere AnokuteManager of Research,Retail JLLEbere.AJames CookAmericas Director of Research,Retail JLLJamesD.CSaul LuaAnalyst of Research,Retail JLLSaul.LDisclaimerThe information co
93、ntained in this document is proprietary to Jones Lang LaSalle and shall be used solely for the purposes of evaluating this proposal.All such documentation and information remains the property of Jones Lang LaSalle and shall be keptconfidential.Reproduction of any part of this document is authorized
94、only to the extent necessary for its evaluation.It is not to be shown to any third party without the prior written authorization of Jones Lang LaSalle.All information contained herein is from sources deemed reliable;however,no representation or warranty is made as to the accuracy thereof.36|2023 Jones Lang LaSalle IP,Inc.All rights reserved.