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1、2020communications7 missed calls7 missed callsworkplaceNew MessagePlease respond ASAP!New MessagePlease respond ASAP!New MessagePlease respond ASAP!stateofessentialThe20231011017 missed callsrightnow2010 missed video callsNew EventMeeting Requestcommunications27 missed calls!40Feb27 missed callsinwo
2、rkplace99 new messages127 New Emailsgoing51wrongNew Meeting RequestTime for a check-in.?New MessagePlease respond ASAP!Theresa lot99127 New EmailsAnd leaders need to fix it.Weve talked to hundreds of executives over the last year.Most agree on one thing:It has never been harder or more important to
3、keep employees and stakeholders aligned?Inflation,economic uncertainty,and distributed teams add to the distraction,amplifying the urgent need for clearer workplace communication?“Quiet quitting”and the Great Resignation reinforce low morale and burnout among employees who need more effective commun
4、ication to stay motivated.But when it comes to best practices,leaders have more questions than answers.How do you identify and package vital updates to keep people aligned?How do you ensure a message lands when youre sharing plans,operational changes,or tough topics like layoffs?Unfortunately,intern
5、al communications is often under-invested in,and these are skills many leaders admit they were never taught.?So the crucial ability to identify and elevate what matters what we call Essential Communications Management is,at best,underdeveloped,and at worst,totally missing in many organizations.The c
6、ost of getting it wrong is steep:upwards of$2 trillion per year?Thats why Axios HQ is obsessed with finding ways to improve communication,drive alignment,and see results?This report highlights workplace trends were tracking,points of misalignment between leaders and employees,and best practices to b
7、e an effective communicator.Thank you for taking the time to check out our report.The next page has a few of my favorite findings before you go deeper.Enjoy,Chike Farrell,VP Marketing at Axios HQCommunications Report 2023|A few key findings before you go deeperCommunications Report 2023|Essential co
8、mmunications at my organization are.helpful and relevant46%Employees77%Leaders.clear and engaging51%Employees78%Leaders1Culture and values1Culture and values2Personnel updatesnew hires and team departures2Personnel updatesnew hires and team departures3People operationsbenefits and DEI initiatives3Pe
9、ople operationsbenefits and DEI initiatives4Business updatesprojects,products,or client updates4Business updatesprojects,products,or client updates5Organizational goalsplans and new initiatives5Organizational goalsplans and new initiatives6Operational changesprocess and policy updates6Operational ch
10、angesprocess and policy updates7Macro updatesindustry news and competitive insight7Macro updatesindustry news and competitive insightOperational changesprocess and policy updates1Operational changesprocess and policy updates1Organizational goalsplans and new initiatives2Organizational goalsplans and
11、 new initiatives2People operationsbenefits and DEI initiatives3People operationsbenefits and DEI initiatives3Personnel updatesnew hires and team departures4Personnel updatesnew hires and team departures4Culture and values5Culture and values5Business updatesprojects,products,or client updates6Busines
12、s updatesprojects,products,or client updates6Macro updatesindustry news and competitive insight7Macro updatesindustry news and competitive insight7LeadersEmployeesLeadersLeadersEmployeesEmployeesWhat are the most critical updates to create alignment among a team or department?How do leaders measure
13、if the essential communications they send are effective?Casual or unsolicited feedback from employees53%Employee surveys45%Casual or unsolicited feedback from organizational leaders45%Effectiveness of meetings44%Business performance40%Email open rates34%Time in meetings30%Email click-through rate29%
14、IntroTrend 1Trend 2Trend 3Trend 4ConclusionMethodologyAboutIntroduction:The$2 trillion questionExecutive summaryLeaders are strugglingContext is missingData is incompleteInsights arent accessibleThe answer to our$2 trillion questionEssential communications cheat sheetWho we surveyedLearn more about
15、Axios HQ011111215The$2 trillion questionExecutive SummaryExecutive SummaryAlmost every leader at every organization spends most of their time communicating but no one teaches them to do it efficiently,effectively,and profitably?Many admit theyre set up to lead in an era that no longer exi
16、sts:the in-person workplace.And even two years of remote work hasnt been enough to help them reset.That poses a clear and present danger to their culture,productivity,and future success because poor communication leads to?Misalignment,as leaders and employees fall out of sync?Disengagement,as trust
17、and transparency break down?Massive waste,in time,productivity,profit,and potential.It also leaves employees,customers,and stakeholders underserved.Already overloaded with information checking emails,IMs,and messages sometimes hundreds of times per day they struggle to find the essential context the
18、y need to make consequential decisions.The cost of ineffective communication adds up to.?Over$15,000 per employee every year?Or$2 trillion annually across the U.S.*Based on IDC and OECD.org data and Axios HQ calculations.There is an urgent need for a new approach that helps leaders punch through the
19、 noise,get their audiences aligned,and put an end to lost time and productivity.?The question:What will it take for things to change?To find an answer,we surveyed 540 leaders sending essential communications at organizations large and small and over 1,000 employees receiving similar updates.The stud
20、y below digs into the disconnects between those groups and how leaders everywhere can learn to be more effective communicators.Communications Report 2023|Let this sink inExecutive SummaryExecutive SummaryNearly 50%of leaders say the top challenge they face in sharing essential communications the upd
21、ates that keep their organization aligned is understanding whats actually important to employees and stakeholders?And 47%of leaders say the toughest step in keeping the organization aligned is writing in a concise,engaging way people will actually read,rather than overlook in the daily flood of info
22、rmation they receive.That means the leaders who sketch an organizations blueprint are also struggling to decide whether teams will need a paint brush or a wrecking ball to bring that plan to life so they drop both onto a pile of all their other tools and hope folks find what they need.Unsurprisingly
23、,it isnt working.Our surveys unearthed four issues to help find what will?Leaders are struggling to see whats important to employees?The context employees need to do their jobs is missing?The data leaders need to improve communications is incomplete?Insights meant to power smarter decisions arent ea
24、sily accessible to staff.Left unaddressed,employees will continue to be ill equipped unsure where to put their focus,unclear if the decisions they make will equate to valuable work,and unable to use the resources their organization empowered them to own to their fullest extent.Essential communicatio
25、ns at my organization are.helpful and relevant46%Employees77%Leaders.clear and engaging51%Employees78%LeadersCommunications Report 2023|Imagine information nirvanaExecutive SummaryExecutive SummaryMost leaders send essential communications at least weekly,they say,to different areas of their organiz
26、ation and spend anywhere from three to 10+hours preparing them.69%send a team or department update.52%send org-wide updates.56%send senior leader updates.Yes,but:What if every one were 5%,10%,even 50%more effective?To improve communication,leaders have to prioritize it put it at the,learn what reade
27、rs need,invest in the tools to deliver it well,and build feedback loops so they can keep calibrating.It takes time to shift from ineffective updates to essential,intentional communication,but the leaders who get it right say they see?Better employee engagement?Greater team alignment with leader visi
28、on?Stronger independent decision-making?Improved teamwork and collaboration.That means information flows up,down,and around organizations more simply.Employees know where to find the details they want,with little distraction,and have access to the vital context they need to take informed action.cent
29、er of their business strategyEffective communication creates employee alignment with organizational goals100%75%50%25%0%EffectiveNeutralIneffectiveI feel“entirely aligned”I feel“entirely aligned”I feel“not at all aligned”I feel“not at all aligned”The most critical update I receive from leadership is
30、.86%86%16%16%6%6%15%15%8%8%69%69%Percent of employeesCommunications Report 2023|New MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team Standup20Meeting Request7am Team Standup99New MessagePlease respond ASAP!Please respond ASAP!20New EventMeeting Request7 missed calls127 New EmailsN
31、ew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team StandupLeadersandemployeesonthe same pagearent1Trend1Trend1TrendLeaders and employees arent on the same page1Trend1TrendIf an organization is communicating internally or externally using the same methods,cadence,and topics its le
32、aders tapped before this work-from-anywhere era,theyre doing it wrong.And its showing.66%of leaders think theyre aligned with employees.44%of employees agree.66%of leaders think theyre aligned with employees.44%of employees agree.In a world where staff and stakeholders may never return to an office,
33、an organizations success or even its survival hinges on its ability to understand and end that gap.“Communication is at the core of keeping stakeholders aligned,”says Cydney Roach,Edelmans Global Chair of Employee Experience,“as 74%of investors say your ability to attract and retain top talent and k
34、eep them engaged is more important than an ability to retain new customers.”“Communication is at the core of keeping stakeholders aligned,”says Cydney Roach,Edelmans Global Chair of Employee Experience,“as 74%of investors say your ability to attract and retain top talent and keep them engaged is mor
35、e important than an ability to retain new customers.”Communications Report 2023|The topics that matter most to employees1Trend1TrendLets start with what we know:Leaders are struggling to understand what is important to their employees.So,we asked them.About 50%of employees agree the two topics that
36、are most critical to helping them do their job well are:1Operational changes,like process and policy updates.2Organizational goals,plans,and new initiatives.That also exposed a few glaring issues.Most notably,leaders ranked those same topics among the lowest they thought were essential for a team or
37、 department to stay aligned with its leadership.?Only 16%of employees said the updates they get about operational changes and organizational goals are“very effective.?The two topics employees say are least critical to their jobs business updates,and macro news are the ones they hear about most often
38、.Its time for a reset.“When we think about communication,its easy to get stuck in the trap that its all about what I need you to do and want you to know but thats only one part,”.“Its crucial to listen to your audiences,really hear what they need,and to act on it.”says Patricia Kiernan Johnson,Curti
39、s Institute of Musics VP of Communications1Culture and values1Culture and values2Personnel updatesnew hires and team departures2Personnel updatesnew hires and team departures3People operationsbenefits and DEI initiatives3People operationsbenefits and DEI initiatives4Business updatesprojects,products
40、,or client updates4Business updatesprojects,products,or client updates5Organizational goalsplans and new initiatives5Organizational goalsplans and new initiatives6Operational changesprocess and policy updates6Operational changesprocess and policy updates7Macro updatesindustry news and competitive in
41、sight7Macro updatesindustry news and competitive insightOperational changesprocess and policy updates1Operational changesprocess and policy updates1Organizational goalsplans and new initiatives2Organizational goalsplans and new initiatives2People operationsbenefits and DEI initiatives3People operati
42、onsbenefits and DEI initiatives3Personnel updatesnew hires and team departures4Personnel updatesnew hires and team departures4Culture and values5Culture and values5Business updatesprojects,products,or client updates6Business updatesprojects,products,or client updates6Macro updatesindustry news and c
43、ompetitive insight7Macro updatesindustry news and competitive insight7LeadersEmployeesLeadersLeadersEmployeesEmployeesWhat are the most critical updates to create alignment among a team or department?Communications Report 2023|The channels employees prefer1Trend1TrendOn this note,leaders and employe
44、es are more in sync.The top four ways employees say they get essential communications from their organizations leaders are mostly in line with what theyd prefer.Ad hoc emailsAd hoc emails49%CurrentMethod40%PreferredMethodMeetingsMeetings36%CurrentMethod33%PreferredMethodRecurring newslettersRecurrin
45、g newsletters25%CurrentMethod27%PreferredMethodIntranetIntranet22%CurrentMethod16%PreferredMethodThe other ways employees access essential communications text,videos messages,chat tools,and podcasts fall lower in current use and general preference.Newsletters are the only outlier?Across organization
46、s of all sizes,theyre the only method of communication employees said theyd like to see more of?As teams grow,its also one of the top three ways leaders share essential updates with employees after formal meetings and ad hoc emails outpacing text messages,intranets,video messages,chat tools,and podc
47、asts.The art is understanding where your audience actually spends their time and expects to find the essential information.Ask them,accept it,and meet them where they are rather than trying to change behavior and risking they never see it.Communications Report 2023|We held SWOT analysis meetings wit
48、h our staff to find ways we can communicate with them better.What we heard:There were so many new employees.They didnt know each other.They didnt understand how the different departments worked together or the leadership vision.So we did two things?We started a weekly newsletter for staff and facult
49、y tailored to their needs.Were constantly fixing it and updating it,and its getting really great feedback?We held a two-day staff retreat to build those bonds and really learn from and listen to each other,instead of just talking at them.It really builds trust when you have honest communication.Patr
50、icia Kiernan JohnsonVP of Comms,Curtis Institute of MusicA case study in Smart planningGo deeperHow to create updates that unify a workforceHow to break through1Trend1TrendKnowing what your employees and stakeholders need is hard.Leading a hybrid or remote workforce makes it harder.?Technology was m
51、eant to ease the transition and keep folks informed,but as organizations added new platforms faster than they could define their purpose,communication got noisy?That means updates about a revised strategy and a remote happy hour would compete for attention in the same system.Every leader can benefit
52、 from pausing,listening to their audience,providing what they need,and making it easy for them to find it free of distraction in the channels that work for them.In the words of a few employees who took our survey,the topics they want from their leaders are truly essential because“They ensure we are
53、not wasting time figuring out the basics.”It helps us all be on the same page,running more efficiently,and preventing errors.The better information you have,the easier it is to do your job effectively.Communications Report 2023|New MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team
54、Standup20127 New EmailsMeeting Request7am Team Standup99New MessagePlease respond ASAP!20New MessagePlease respond ASAP!207 missed callsMeeting RequestNew EventMeeting Request7 missed callsMeeting Request7am Team Standup101New MessagePlease respond ASAP!20127 New Emails127 New EmailsNew MessagePleas
55、e respond ASAP!101127 New EmailsMeeting Request7am Team Standup2Trend2Trend2TrendContextismissingContext is missing2Trend2TrendCommunications Report 2023|Many employees are begging for something simple yet something so many organizations still struggle to do:Tell me whats essential,and give me the c
56、ontext I need to understand why it matters.77%of leaders think the communications they share have the context employees need to do their jobs well.46%of employees agree.77%of leaders think the communications they share have the context employees need to do their jobs well.46%of employees agree.“One
57、of the things we need to do is keep connecting people to the big picture and how they fit into it,”says Jodi Kawada Page,Ubers Chief of Staff to the CLO and a communications veteran.“Its the impact their job has on a product or user.Help people connect the dots.”“One of the things we need to do is k
58、eep connecting people to the big picture and how they fit into it,”says Jodi Kawada Page,Ubers Chief of Staff to the CLO and a communications veteran.“Its the impact their job has on a product or user.Help people connect the dots.”The improvements employees want2Trend2TrendMost executives have a str
59、ong vision for where their organization is headed and clear goals that will get them there.But as teams scale,the depth of detail and nuanced insight each team needs gets more specialized.Three key improvements employees want to see in the essential communications their leaders send:140%want more th
60、oughtful and insightful details.236%say they want to hear from leaders more often.334%want to receive updates on a more consistent cadence.The intrigue:Most leaders think they are sharing insightful details relatively often 69%say they send team or department updates at least weekly.So that made us
61、wonder:Is it the cadence,communication,or communicator?How could your organizations leaders improve the essential communications they provide?40%39%36%36%34%22%Offer more thoughtful and insightful detailsOffer more thoughtful and insightful detailsCover more relevant topicsCover more relevant topics
62、Give me the opportunity to provide feedbackGive me the opportunity to provide feedbackUse a more engaging tone and voiceUse a more engaging tone and voiceShare them more frequentlyShare them more frequentlyProvide them on a more consistent and predictable cadenceProvide them on a more consistent and
63、 predictable cadenceCommunications Report 2023|The leaders they need to hear from2Trend2TrendWe took a deeper look at who specifically was communicating across these organizations at a team and department level.In organizations of all sizes,we saw a similar story?Teams and departments hear essential
64、 updates from executives C-suite,owners,and presidents more often than from the VPs and managers who work more closely to them.On one hand,thats impressive.Top leaders keeping a direct line of communication with individual contributors makes them feel more seen and respected and engagement grows.On
65、the other hand,its incomplete.Leaders and managers have unparalleled perspective:an ability to harness executive vision,translate top-down directives,and customize the context their teams need to turn big-picture strategy into day-to-day execution?And because VPs and managers play many roles transla
66、tion,communication,accountability the cadence they use to communicate and details they offer when they do is often greater than what an executive can.More insightful details,delivered more often?Thats exactly what employees say leaders can do to improve their essential communications.Managers play a
67、 powerful role in the modern workplace.Who shares essential communications to your teams or departments?52%38%38%Multiple times per weekMultiple times per week22%30%23%Once per weekOnce per week14%22%28%A few times per monthA few times per monthCommunications Report 2023|How to break through2Trend2T
68、rendMore and more,people are feeling overwhelmed by information,but starving for the context they need to understand it?Employees“are charging us with being more direct,”.“They want it to come from people they trust,so were leveraging managers more and more every single day.”When you communicate the
69、 connective tissue and critical context employees need to stay informed and aligned,you keep them focused on doing work thats valued by leaders and valuable to team success.says Deisha Barnett,UPS President,Corporate Communications and ContentGo deeperA workbook on how to communicate more clearlyIn
70、the words of a few leaders who took our survey,the advice they would give other leaders trying to sharpen their employee outreach is.“Start with WHY.Make time for it.Help each person see how their daily job contributes to the big picture vision.”“Articulate the context.Keep it as simple as possible
71、without losing any pertinent information in the process so that even people who may have problems with concepts can easily understand what youre saying,feel respected,and be engaged enough to want to offer their own ideas,too.”“Stay concise and to the point.No one wants to waste time reading long-wi
72、nded communications.”Communications Report 2023|New MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team Standup20127 New EmailsMeeting Request7am Team Standup99New MessagePlease respond ASAP!Please respond ASAP!New MessagePlease respond ASAP!207 missed callsNew MessagePlease respond
73、ASAP!New EventMeeting Request7 missed calls127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team Standup3Trend3Trend3TrendDataisincompleteData is incomplete3Trend3TrendJust like communication requires time and intention to be effective,so does developing a dataset to
74、understand how readers are or arent engaging with it,what their attitudes are about it,and how it can improve.67%of leaders say readers have an easy way to share feedback on essential communications they receive.43%of employees agree.67%of leaders say readers have an easy way to share feedback on es
75、sential communications they receive.43%of employees agree.“Leaders need to be deliberate about mechanisms for accountability,”says Blake Hall,ID.mes CEO.“Have surveys collecting questions and concerns.Host Zoom meetings to answer them live and record it for folks who cant attend.Youve got to create
76、feedback loops and empower people to have a voice.”“Leaders need to be deliberate about mechanisms for accountability,”says Blake Hall,ID.mes CEO.“Have surveys collecting questions and concerns.Host Zoom meetings to answer them live and record it for folks who cant attend.Youve got to create feedbac
77、k loops and empower people to have a voice.”Communications Report 2023|Smart data is a discipline3Trend3TrendWorkers are demanding information like never before.Customers and stakeholders expect organizations to speak out and take a stand on social issues.All three want evidence of an organizations
78、heart and humanity?Yes,but:Keeping stakeholders in sync through shifts in optics and expectations requires open lines of communication and structured systems to collect feedback.Many organizations arent set up to do that.Forty percent say they dont track or are neutral about whether they do how thei
79、r audiences engage with essential updates.And 53%of those who do track success use casual,unsolicited feedback as a way to measure it.Worse,36%of employees want to share feedback with leaders about the essential communications theyre receiving,but they dont feel like they have the opportunity?And 27
80、%of leaders say collecting feedback is one of the biggest challenges they face when trying to make their essential communications successful.To get a full picture of whats going on with employees and with an organization it takes time,structure,and discipline to build the data story.But its worthy e
81、ffort.Short of exerting it,leaders are choosing to stay in the dark and leave audiences underserved.How do leaders measure if the essential communications they send are effective?Casual or unsolicited feedback from employees53%Employee surveys45%Casual or unsolicited feedback from organizational lea
82、ders45%Effectiveness of meetings44%Business performance40%Email open rates34%Time in meetings30%Email click-through rate29%Communications Report 2023|How to break through3Trend3TrendBuilding a discipline around data doesnt have to be hard.Success starts with two qualities:structure and cadence?Start
83、 with a simple poll or survey,and put it on repeat firing monthly,quarterly,or annually to your key audiences?As data rolls in,set aside time to explore it,learn from it,and make improvements based on it.Your communications and your readers will get smarter right along with you.Streamlined strategie
84、s,plus smart analytics,can much in the the same way theyre used to tracking sales,marketing,and business performance.help leaders start to track employee engagement,In the words of a few leaders who took our survey,the advice they would give other leaders trying to sharpen their employee outreach“Se
85、nd targeted communications dont send everything to everybody unless it affects everybody.Then encourage employees to share questions and responses with the group.”“Have advanced software and keep up with new technology.But dont lose track of the human side of things.”Communications Report 2023|Ultim
86、ately,your greatest investment as an organization is your people.So what are you doing to empower them,retain them,build their success?The headline response is transparency,but the tactics are things like?Annual pulse surveys so you can re-evaluate?Monthly surveys within employee groups?Skip-level m
87、eetings to ensure employees feel heard.Actively listen to what employees say.Press them when they make points so youre clear on what theyre saying,what their endpoint is,and what they want from it.Those human engagements are critical,and theyre the most valuable ways you can spend your time.JP Field
88、erHead of U.S.Communications,BPA case study in Smart measurementGo deeperHow to be a heroic leader for your hybrid team127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team StandupNew MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team Standup20127 New
89、 EmailsMeeting Request7am Team Standup99New MessagePlease respond ASAP!Please respond ASAP!New MessagePlease respond ASAP!207 missed callsNew EventMeeting Request7 missed calls127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team Standup4Trend4Trend4TrendInsightsarent
90、accessibleInsights arent accessible4Trend4TrendWhen the pressure is on,do employees and stakeholders know where strategies,details,and critical directives live?Can they resurface them easily?When leaders need to add an update or new dimension to them,is that process simple and streamlined?70%of lead
91、ers think their staff and stakeholders can quickly find the organizational goals,strategies,or directives they need.46%of employees agree.70%of leaders think their staff and stakeholders can quickly find the organizational goals,strategies,or directives they need.46%of employees agree.Now imagine wh
92、en a leader needs those details to quickly compare quarterly or annual growth.Or when a team needs them to check in on progress to goals.Or a manager is trying to cascade an update to their team with new and useful context.Success slows down.Communications Report 2023|Store essential information in
93、one place4Trend4TrendFor years,studies from,from,and other organizations have captured the staggering amount of time employees spend searching for the information they need to do their jobs each week?Estimates waffle by industry hovering around 20%for the average worker or 30-50%for those in technic
94、al roles?But across the U.S.,ineffective communication costs organizations$2 trillion per year or around$15,000 per employee in lost productivity,according to IDC and.McKinseyIDCOECDMore recent deep-dives have also shown the disruptive and counter-productive experience people everywhere are having d
95、ue to distractions and interruptions in the workplace?Research shows it can take for people to refocus on a task after theyve been distracted.So two keys stand out:Beyond understanding an audience and communicating in a clear way,its now increasingly critical for leaders to create a distraction-free
96、 and easy-to-access system of record where employees and stakeholders can revisit the essential insights they need and act on them.more than 20 minutesCommunications Report 2023|Information is a spectrumIts up to leaders to share whats essential and make it stand out.Instant99“Did you see that last
97、email?”“Incredible work!”“Great work,love the work!”Are we still on for lunch?”“Meeting is still on for this weekend?”“Hey,wheres that file?”“Love the updates!”“That presentation was amazing!”“Are you joining the Zoom?”999999“Did you see that last email?”“Did you see that last email?”“Incredible wor
98、k!”“Incredible work!”“Great work,love the work!”“Great work,love the work!”Are we still on for lunch?”Are we still on for lunch?”“Meeting is still on for this weekend?”“Meeting is still on for this weekend?”“Hey,wheres that file?”“Hey,wheres that file?”“Love the updates!”“Love the updates!”“That pre
99、sentation was amazing!”“That presentation was amazing!”“Are you joining the Zoom?”“Are you joining the Zoom?”40Feb2“Updates to our Terms and Conditions”“App New project assigned to you”yaada yada Calendar Invite”Complete training by Sunday”“Someone viewed your profile”“Updates to our Privacy Policy”
100、“Invitation:Another meeting invite”“Submit your feedback today”“App Someone mentioned you”40Feb240Feb240Feb2“Updates to our Terms and Conditions”“Updates to our Terms and Conditions”“Updates to our Terms and Conditions”“App New project assigned to you”“App New project assigned to you”“App New projec
101、t assigned to you”yaada yada Calendar Invite”yaada yada Calendar Invite”yaada yada Calendar Invite”Complete training by Sunday”Complete training by Sunday”Complete training by Sunday”“Someone viewed your profile”“Someone viewed your profile”“Someone viewed your profile”“Updates to our Privacy Policy
102、”“Updates to our Privacy Policy”“Updates to our Privacy Policy”“Invitation:Another meeting invite”“Invitation:Another meeting invite”“Invitation:Another meeting invite”“Submit your feedback today”“Submit your feedback today”“Submit your feedback today”“App Someone mentioned you”“App Someone mentione
103、d you”“App Someone mentioned you”1“5 big things:Our acquisition”“All staff:Benefits enrollment”“Roadmap:Q4 OKRs”“Our DEI deep dive”1 11“5 big things:Our acquisition”“5 big things:Our acquisition”“All staff:Benefits enrollment”“All staff:Benefits enrollment”“Roadmap:Q4 OKRs”“Roadmap:Q4 OKRs”“Our DEI
104、deep dive”“Our DEI deep dive”EssentialHow to break through4Trend4TrendOverall,55%of leaders say their organization is doing an excellent or good job at using essential communications to keep employees on the same page?Yes,but:The work ahead is only going to get harder.And as the volume of informatio
105、n thats available to every one of us continues to expand,the organizations that survive will share one critical skill creating clarity from chaos.Its like building a bionic brain finding a way to take advantage of all the information you have,synthesizing it in an accurate way,sharing it so folks ha
106、ve clear context,trusting them to act once informed,and empowering them to revisit if ever they need.The answer to all of this is in your inbox.Think back to top three ways employees said they would prefer to receive essential communication?40%say emails?33%say formal meetings?27%say recurring newsl
107、etters.Nearly 70%of what they want lives in their inbox.It needs to be written in a clear and engaging way.It should include the relevant context they need to do their jobs.And because its all right in one place,it would also be streamlined and centralized simple for them to find.Go deeperA workbook
108、 on how to optimize an essential communicationCommunications Report 2023|127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team StandupNew MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team Standup20127 New EmailsMeeting Request7am Team Standup99New Me
109、ssagePlease respond ASAP!New MessagePlease respond ASAP!207 missed callsNew EventMeeting Request7 missed calls127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team StandupNew MessagePlease respond ASAP!127 New Emails101Meeting Request7am Team Standup20The$2 trillionqu
110、estionThe$2 trillion questionWere back to where we started,trying to unpack the need for a new approach to essential communication management that helps leaders punch through the noise,get their audiences aligned,and put an end to lost time and productivity.Except now we know the answer to our$2 tri
111、llion question:?What will it take for things to change?Prioritize planning so you can understand what your audience truly needs and values?Compose with context just enough to arm your audience to make smart decisions at work?Align for action so everyone has access to the information they need,in a c
112、lear and actionable way?Measure with structure so your data can tell a story and your audience can share actionable feedback.An organizations success,profitability,employee happiness,and team retention all have a direct tie to how effective or ineffective its essential communications are.The leaders
113、 who acknowledge it and prioritize this will see an impactful difference:employees who are aligned and feel invested in their workplace.Communications Report 2023|Your Essential Communications cheat sheetThe challenges and opportunities that lie ahead for any leader.PlanThe challenge:47%of leaders s
114、ay its planning understanding what is most important to their audience.The opportunity:Stronger engagementYour quick-start guide:?Reflect on the updates Separate which are critical to success and which are contributing to clutter?Survey your audiences to understand what they need to be productive,an
115、d?Choose the channel that will are so essential communications dont get lost or overlooked.youve been sharing to-date.learn how they like to communicatemeet them where theyComposeThe challenge:47%say its writing in a concise,engaging way that people will actually want to read.The opportunity:Better
116、alignmentYour quick-start guide:?Make your point quickly and clearly.,and then let your audience move on and use it?Learn from other leaders near you.Communication is a critical skill and also a team sport.?Create a reliable cadence.Theres clarity that comes with consistency.Share critical contextSo
117、licit and share best practicesthat your audience can learn to trustAlignThe challenge:32%of leaders say its evolving their communication strategy as the organization scales.The opportunity:Reliable growthYour quick-start guide:?Have a clear vision,articulate it well,and how theyre going to deliver o
118、n that vision?Seek feedback often.and address them before they distract or disrupt your team?Put comms at the heart of your leadership strategy.without clear,effective,accessible updates.empower your teams to figure outCatch issues and opportunities earlyYour team will fail MeasureThe challenge:34%o
119、f leaders say its knowing whether or not their communications were successful.The opportunity:Rising productivityYour quick-start guide:?Lean on data.If you have it,use it.If youre lacking it,.And run them often?Have more conversations.Listen to what they need then act on it?Test and learn.Use both
120、data and conversations to constantly improve.use polls and surveys to collect itwith more people at more levelsAgility is key in business and communicationNew MessagePlease respond ASAP!101New MessagePlease respond ASAP!Meeting Request7am Team StandupPlease respond ASAP!127 New Emails127 New Emails1
121、01Meeting Request7am Team StandupMeeting Request7am Team Standup99New MessagePlease respond ASAP!New EventMeeting Request7 missed calls127 New EmailsNew MessagePlease respond ASAP!101127 New EmailsMeeting Request7am Team Standup127 New Emails127 New Emails101New MessagePlease respond ASAP!Meeting Re
122、quest7am Team StandupWho we surveyedEmployees1,038 employees in full-time entry-level,intermediate,or middle-manager roles at organizations with 11+employees responded to this survey.SeniorityMiddle manager:428Middle manager:428Individual contributor:610Individual contributor:610JobFunctionMarketing
123、:24Marketing:24Other:281Other:281Communications:41Communications:41Finance and Accounting:95Finance and Accounting:95Human Resources:62Human Resources:62Strategy or Operations:157Strategy or Operations:157Sales:123Sales:123Legal and Compliance:33Legal and Compliance:33IT:136IT:136Product,Design,or E
124、ngineering:86OrganizationSizeOrganizationSize2,500+employees:2082,500+employees:20811-99 employees:24111-99 employees:241100-499 employees:219100-499 employees:219500-2,499 employees:370500-2,499 employees:370Employees1,038 employees in full-time entry-level,intermediate,or middle-manager roles at o
125、rganizations with 11+employees responded to this survey.IndustryManufacturing:103Manufacturing:103Banking,Finance,Insurance:91Banking,Finance,Insurance:91Education:116Education:116Government and PublicAdministration:72Government and PublicAdministration:72Health Care:185Health Care:185Hotel and Food
126、 Services:30Hotel and Food Services:30Consulting:31Consulting:31Nonprofit:28Nonprofit:28Information Technology:63Information Technology:63Retail:63Retail:63Transportation andPublic Utilities:39Transportation andPublic Utilities:39Additional Categories24Academia15Arts and Entertainment15Telecommunica
127、tions13Agriculture,Forestry,Fishing13Gaming12Real Estate11Professional Services10Legal Services5Media,Publishing,or Broadcasting3Government Lobbying2Military2Mining2Investing1Sports89OtherLeaders540 leaders employed full-time in a C-level,executive,or senior manager role at organizations with 11+emp
128、loyees responded to this survey.SenioritySenioritySenior managers:145Senior managers:145C-suite,President,or Owner:174C-suite,President,or Owner:174VPs:221VPs:221JobFunctionHuman Resources:56Human Resources:56Strategy orOperations:73Strategy orOperations:73Product,Design,or Engineering:27Communicati
129、ons:22Communications:22Finance and Accounting:67Finance and Accounting:67IT:146IT:146Legal and Compliance:18Legal and Compliance:18Marketing:27Marketing:27Other:62Other:62Sales:42Sales:42OrganizationSizeOrganizationSize2,500+employees:1242,500+employees:12411-99 employees:17411-99 employees:174100-4
130、99 employees:118100-499 employees:118500-2,499 employees:124500-2,499 employees:124Leaders540 leaders employed full-time in a C-level,executive,or senior manager role at organizations with 11+employees responded to this survey.IndustryManufacturing:36Manufacturing:36Banking,Finance,Insurance:51Banki
131、ng,Finance,Insurance:51Education:33Education:33Government and PublicAdministration:35Government and PublicAdministration:35Health Care:60Health Care:60Nonprofit:23Nonprofit:23Retail:23Retail:23Information Technology:84Information Technology:84Professional Services:18Professional Services:18Hotel and
132、 Food Services:19Hotel and Food Services:19Additional Categories15Consulting11Legal Services11Arts and Entertainment11Transportation and Public Utilities10Real Estate8Academia8Gaming7Telecommunications6Government Lobbying6Agriculture,Forestry,Fishing4Professional Associations3Investing2Media,Publish
133、ing,or Broadcasting2Mining1Sports1Military52OtherAbout usAxios HQ is the only Essential Communications Management platform helping organizations keep their teams aligned with what matters most?Rooted in years of research and built with powerful AI Axios HQ uses a science-backed methodology to make c
134、ommunications clearer and more engaging?Your key audiences stay focused and on the same page,and you earn their time and trust.Organizations large and small,like Delta,Edelman,and Everfi,trust Axios HQ as their key to better organizational alignment and reader engagement.See how Axios HQ has helped hundreds of organizations elevate what matters.Request a demoCommunications Report 2023|Elevate what mattersElevate what mattersElevate what matters