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1、FashionCollectionCoverage4 Steps to greaterIntro03Make it an Event:From Page to Party05Showrooms with Style07Media Friends in High Places09Quantify your Value11Index4 Steps to Greater Fashion Collection CoverageNew designers and concepts are constantly hitting the runway-from seasonalcollections to
2、collaborative collections,exclusive collections,and many more.In this saturated market,how can you increase your coverage and sustainsuccess with each new launch?Theres certainly opportunity,as 80%of Fashion Week content isdownloaded within the first 72 hours of showtime.Thats a primetimewindow to s
3、tand out from the collection crowd.We know how much time and resources go into each image,ensuring they tellyour collections authentic story,but its time you maximized the true potentialof these assets.Read on to discover how,in just five steps,you can amplifyyour images and boost brand coverage.Bra
4、nds are competing for front page real estate.The Fashion industrycontinues to grow.4 Steps to Greater Fashion Collection CoverageMedia Impact Value(MIV)DID YOU KNOW?.Womens Ready-to-WearFW22 contentgenerated$588M4 Steps to Greater Fashion Collection Coverage MIVTell your collections story in your un
5、ique style toleave a lasting impression on guests.Its the onlyway to generate the right social media buzz(amongst other lucrative coverage Channels).1.Your story,your way.Defining which Voices(Influencers,Celebrities,etc.)align with your collection will widen your reach.Thesestrategic choices are al
6、so the gateway to your targetaudience-your pieces will promote themselves!2.Get strategic with your guestsBe it Fashion Week or a privatefunction,the best way to share thetrue essence of your collection isthrough an event!Make it an event!Step 14 Steps to Greater Fashion Collection CoveragePLANNING
7、TIPUse our Perfect EventPlanning Checklist!Can your journalists and media contacts see the action?Awell-structured seating plan could make or break yourcollections coverage.Pro tip:a digital seating plan will bestmanage your guests positions.3.Planning is keyCollection access must be slick.Relevant
8、links are a great wayto increase asset visibility and encourage promotion.During or after an event,set up automatic emails that include alink to your collections showroom.Make everything availableto your contact in one single URL-its more efficient(dontmake your recipient do all the work to view you
9、r assets!).4.Virtual eventsTake assets fromPage to Party!4 Steps to Greater Fashion Collection CoverageVIRTUAL EVENT?Dont forget to trackattendance!Adapt your collection to modern-dayexpectations A digital showroom will host your fashionassembly in one place-that meansinstant visibility through one
10、secure link.Displaying your assets in one location willimmediately convey your collectionsstory,making it easier for your mediacontacts to grasp and convey yourmessage in print.Showrooms with Style.Going digitalStep 24 Steps to Greater Fashion Collection CoverageVeer into Virtual Showrooms.We live i
11、n aworld that functions through digital demand.Quick access and ease of use are critical tomaking an impactful and professionalimpression.Many brands still use outdated methods toshare their collection images.Disjointedchannels and bulky folders that exceed file-size send limits are tricky to manage
12、 andarent well-received.They also make itdifficult for you to report on the success ofindividual items.4 Steps to Greater Fashion Collection CoverageYou can categorize your items under themes such as backstage,runway,and ready-to-wear-whatever term best reflects thecollection.It all adds to the stor
13、ytelling element.Digital showroom software enables your targeted contacts to easilyrequest a sample,save,or download the images theyre mostinterested in.This will help to inform your future coverage plans asyoull know whats working and what isnt.With this new proactive approach to distribution,you c
14、an use real-timeimage activity data,such as views and downloads,to inform your PRteam.They can then better understand their next steps,anticipate futurereactions and contact the most relevant journalists.This new strategywill also help them to identify coverage opportunities.The results fromthis cov
15、erage,and your items popularity,will help to inform your futurecollections.Tell your collections storyInform future collectionsTo increase media coverage,youll need to expandyour contact list beyond your existing database.Solid media relationships take years to source andbuild,but as more competitio
16、n hits the market,editors want fast access to the best possible content,especially during events like Fashion Week.A platform that offers collection amplification atscale aids your brand in reaching a multitude ofcontacts from one digital space.In high(and new)placesMedia FriendsStep 34 Steps to Gre
17、ater Fashion Collection CoverageHarness the SpotlightShowcasing your collection in a digital gallerypromotes ease of access,but how can you furtherincrease brand and asset awareness?Launchmetrics Spotlight is the largest creative bank inthe Fashion,Luxury,and Beauty(FLB)sector.It allowsyou to upload
18、 your creative assets so they can beaccessed instantly and licensed by top mediaprofessionals.This easy-to-use database holds over 5 million piecesof quality content,creating instant visual stories.Itsperfect for connecting you with your target audience.Increase Reach4 Steps to Greater Fashion Colle
19、ction CoverageBroaden your coverage horizons past the same old contactdatabase.Say hello to global creators and editors frompublications such as Vogue,Marie Claire,and many more.in MIV$921k Its time to begin monitoring the impact and coverage results of yourcollections assets!To get a true reading o
20、f the noise your brand has stirred,youll need access to modern and comprehensive media monitoring tools thatkeep tabs on multiple channels.You must go further than simply identifying the number of placements.Trueperformance monitoring should reflect each images individual impact and thatplacements m
21、onetary value.Its the best way to justify your marketing andasset-creation efforts!But measuring return on investment(ROI)is hard tovisualize without an applicable metric.Launchmetrics Media Impact Value(MIV)is a monetary figure generated byour proprietary algorithm that quantifies the value of your
22、 assets.It measuresyour publish count,number of views,downloads,and times the asset is featuredexternally.This metric will help you determine the success of each image,placement,and help you benchmark against previous collection performance(plus that of your competitors!).Quantify your Media Impact4 Steps to Greater Fashion Collection CoverageWhat is MIV?Discover the meaningand benefits of MIV todayReady to increase yourFashion CollectionCoverage?Harness the benefits of a digital showroom and content amplification to catapult your assets media coverageTRANSFORM MY COVERAGE