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1、Australia100 2024 The annual report on the most valuable and strongest Australian brands January 2024Brand Finance Australia 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Mark Crowe,Managing Director,Brand FinanceRanking Analysis 8Brand Value Ranking(AUDm)16
2、Methodology 13Our Services 19Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered A
3、ccountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Bo
4、ard.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging t
5、he gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please
6、 contact:Mark CroweManaging Director,Brand Finance AFor all other enquiries:+61 2 8076 ForewordBrand Finance Australia 100 4Mark Crowe Managing Director,Brand Finance AustraliaBrand valuation helps companies better understand the performance of their brand and its role in growing revenues and reduci
7、ng costs.This analysis can inform decision-making related to marketing investment,while providing a benchmark to forecast future performance.Brand value is used to attract investors,secure financing and influence mergers and acquisitions,as it can be demonstrated how a strong brand is the key value
8、creating asset.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into overall business strategy.By valuing brands,we also provide a mutually intelligible language for marketing and finance.Significant investments are made in the design,launch and ongoing
9、 promotion of brands.Given their potential financial value,this makes sense.Unfortunately,many organisations fail to go beyond that,missing huge opportunities to effectively optimise what is one of their most important assets.Monitoring of brand performance frequently lacks financial rigour and is h
10、eavily reliant on qualitative measures.Without knowing the precise financial value of an asset,how can you know if you are maximising your returns?The combined brand value of this years Australia 100 is AUD199 billion which represents 46%of the estimated total value of brands in Australia of AUD430
11、billion.These impressive figures highlight the importance of brands to the Australian economy while at the same time compelling stakeholders to understand and recognise the need for effective brand management and investment of these key assets,to drive business performance.The following report is a
12、first step to understanding more about brands,how to value them while using use the findings and implications to benefit the business.We look forward to helping you build a more profitable future for your brand.Ranking AnalysisStrong brands in Australias key industries demonstrate resilience despite
13、 inflationary pressures;total value of top 100 brands up 2.5%to reach AUD199 billion +Retail remains the nations most valuable sector in Brand Finances Australia 100 2024 rankings for third year running +Woolworths defends most valuable brand crown despite a 5%brand value decline +Banking brands con
14、tinue to perform,with 8 of 11 brands posting brand value increases +Conversely,airlines brands post brand value declines +Bunnings is the nations strongest brand for three consecutive years Brand Finance Australia 100 7Ranking AnalysisRetail remains the nations most valuable sector in Brand Finances
15、 Australia 100 2024 rankings for third year running The total value of Australias top 100 brands has risen by 2.5%to reach AUD199 billion,with 60 of the brands in our rankings seeing an increase in brand value.36 others posted declines while four new brands entered the rankings.Australias major indu
16、stries have posted differing performances in terms of brand value:retail(down 1%),banking(up 3%),telecoms(up 2%),insurance(up 46%)and mining(down 3%).The retail sector was severely affected by inflation in 2023 which led to a reduced growth rate.It nonetheless remains the most valuable sector in our
17、 rankings with an aggregate brand value of AUD46.5 billion,which accounts for 23%of the total value of Australias top 100 brands.In addition,while the Australian economy managed to avoid a recession in 2023,the retail sector faced other challenges.For instance,real retail spending experienced a decl
18、ine for three consecutive quarters due to consumers tightening their discretionary purchases amid rising living costs.This impacted brands such as Woolworths,Coles and Bunnings.This years Australia 100 highlights the important role of strong brands during challenging economic times in growing or min
19、imising loss of value and mitigating reputational risk while providing reassurance to consumers confronted by cost-of-living pressures.Mark CroweManaging Director,Brand Finance AustraliaBrand Finance Australia 100 8Woolworths defends most valuable brand crown despite a 5%brand value decline The top
20、four most valuable Australian brands maintained their rank positions despite posting brand value declines.Woolworths defended its most valuable brand crown despite a 5%decline in brand value to AUD15.4 billion.It remains committed to elevating customer experience.For instance,it launched a new featu
21、re on its“Everyday Rewards”app in August 2023 to help customers track their purchases more effectively.Driven by an increased app engagement,the number of“Everyday Rewards”members reached 14.5 million.Committed to its customer-centric strategy,Woolworths also added 81 new locations to the list of si
22、tes that carries out its“Direct to Boot”contactless grocery-pickup service in the same year.Completing the top three most valuable Australian brands are Telstra(brand value down 1%to AUD13 billion)and Commonwealth Bank(brand value down 7%to AUD10.6 billion).Telstras decrease in brand value was mainl
23、y due to a lowered Brand Strength Top 10 Most Valuable Australian Brands 2024 Brand Finance Plc.2024Ranking Analysis41531098726-5%-1%-7%-10%+23%+20%+17%+17%00VERSION:COLOURSJOB:CASF042_Think Surfaces LogoSIZE:BenchtopsBenchtops0022122AUD15.4 bnAUD13.0 bnAUD10.6 bnAUD9.8 bnAUD9.5 bnAUD6.5 bnAUD6.0 bn
24、AUD5.3 bn2HgDy+15%AUD8.8 bng-11%AUD7.1 bngDggDBrand Finance Australia 100 9Ranking AnalysisIndex(BSI)score attributed to negative news coverage in 2023 as well as connectivity related issues in the Australian markets.Telstra made cybersecurity one of its priorities.Last year,it announced its collabo
25、ration with the Commonwealth Bank and unveiled a new pilot tool called the“Scam Indicator”to safeguard customers who are clients of both Telstra and Commonwealth Bank from falling victim to financial scams carried out through phone calls.Commonwealth Banks brand value decrease was also attributed to
26、 a lowered BSI score as a result of customer borrowing stress,in turn affected by increased interest rates and concerns emerging from a data breach issue.The brand announced new investments in tailored propositions for the agricultural and real estate sectors.Coles,maintaining its position as the 4t
27、h most valuable brand,saw a 10%decrease in brand value to AUD9.8 billion.The brand focused on providing its customers with great deals last year.For its latest“Great Value,Hands Down”campaign,it reduced the prices of over 500 products in August.The campaign brought about an enhancement of customer s
28、hopping experience both in-store and online,allowing customers to redeem points for purchase discounts,enjoy free same-day deliveries for online orders exceeding a certain amount and conveniently access personalised offers on the Coles app.Brand Finance Australia 100 10Brand Value Change 2023-2024(%
29、)Brand Finance Plc.2024Ranking Analysis108%91%65%56%56%53%47%42%40%39%Banking brands continue to perform,with 8 of 11 brands posting brand value increases The banking sector performed better than the retail sector in 2023,with a 10%year-on-year growth compared to a 2%growth in the retail sector.8 of
30、 11 banking brands posted brand value increases.All of them,save for one,recorded double-digit percentage brand value growth.Leading the charge with the highest brand value increase is First Sentier Investors(brand value up 19%to AUD628 million)with a three-place improvement up the ranks to 68th mos
31、t valuable,followed by Westpac(brand value up 17%to AUD6 billion)moving up one place to 10th most valuable.ANZ continued to climb the rankings by one place to 6th with a 15%increase in brand value to AUD5.6 billion.On the other hand,Commonwealth Bank and NAB(brand value down 11%to AUD7 billion)have
32、observed declines in brand value.Despite this,Commonwealth Bank maintained its position as Australias 3rd most valuable brand.Conversely,airlines brands posted brand value declines Despite a brand value decrease of 7%to AUD2.8 billion,Qantas climbed a spot to become the nations 17th most valuable br
33、and on the back of increased revenue and forecasts.However,after a decline of four points in last years rankings,Qantas has experienced a further drop of seven points,with its BSI score now standing at 71 out of 100.This performance was mainly due to reputational issues that generated negative media
34、 coverage.Meanwhile,Jetstar recorded a brand value decrease of 5%to AUD578 million,affected by a dip in revenue forecasts due to falling revenues from domestic flights in light of inflationary pressures.The brands BSI score,however,improved by four points to 70 out of 100.The BSI score performances
35、of Qantas and Jetstar see them moving in opposite directions within our BSI rankings with Qantas falling 22 places to become Australias 41st strongest brand and Jetstar climbing 20 places to 46th strongest.Brand Finance Australia 100 11Bunnings is the nations strongest brand for three consecutive ye
36、ars Bunnings(brand value up 20%to AUD6.5 billion)is Australias strongest brand for the third year running,with a BSI score of 88.2 out of 100.Bunnings increase in brand value was due to its stronger business performance,which reported positive financial results for the year ending 30 June 2023.It sa
37、w an increase in store sales by 3.7%,with store-on-store sales growing by 1.8%.Additionally,the brand demonstrated growth in both consumer and commercial segments across all regions in the nation.To strengthen its market position,Bunnings invested in digital channels,enhancing its website,PowerPass
38、app and Bunnings app.The brands strategic focus on the“Whole of Build”approach,improvements in the sales and service model and expansion of the Frame&Truss network underscored its commitment to enhancing the commercial customer experience.Following behind Bunnings,NRMA Insurance(brand value up 91%to
39、 AUD2 billion)jumped seven spots to be placed as Australias 2nd strongest brand,displacing Woolworths one position to 3rd strongest while Telstra retained 4th.NRMA Insurance is also one of the fastest growing brands in the rankings this year,posting a 91%brand value increase.Ranking AnalysisTop 10 S
40、trongest Australian Brands 2024 Brand Finance Plc.202441531098726VERSION:COLOURSJOB:CASF042_Think Surfaces LogoSIZE:BenchtopsBenchtops+0.0+4.4-2.6-1.4-0.7-2.3-1.3-1.8.287.084.783.482.781.581.080.60tyDH-0.682.3D-3.682.1kDDDD2024 Rank2023 RankBrandSector2024 Brand ValueBrand Value Change202
41、3 Brand Value2024 Brand Rating2023 Brand Rating110WoolworthsRetail$15,376-4.9%$16,172AAAAAA220TelstraTelecoms$13,041-1.3%$13,206AAA-AAA330Commonwealth BankBanking$10,584-7.1%$11,397AA+AAA440ColesRetail$9,848-9.5%$10,884AAA-AAA562BHPMining,Iron&Steel$9,548+23.4%$7,736AAAAA672ANZBanking$8,764+14.8%$7,
42、633AAAA751NABBanking$7,078-10.8%$7,936AAAA+892BunningsRetail$6,466+19.9%$5,391AAAAAA9102WestpacBanking$6,031+16.9%$5,157AA+AA-10122MacquarieBanking$5,345+16.6%$4,585A+A+11110Rio TintoMining,Iron&Steel12-3AtlassianInternet&Software13130QBEInsurance14172OptusTelecoms15150WoodsideOil&Gas16160Harvey Nor
43、manRetail17182QantasAirlines18242SuncorpInsurance1981CITIC Pacific MiningMining,Iron&Steel20191RexonaCosmetics&Personal Care21141AristocratLeisure&Tourism22201Ramsay Health CareHealthcare Facilities23211MiloSoft Drinks24231AmcorCommercial Services25422NRMA InsuranceInsurance26260St.GeorgeBanking2727
44、0KmartRetail28221CSLPharma29322JB Hi-FiRetail30291OriginUtilities31372WorleyCommercial Services32311MedibankInsurance33412FortescueMining,Iron&Steel34362SantosOil&Gas35350CHEPLogistics36382Australia PostLogistics37392WestfieldRetail38341ComputershareCommercial Services39452Big WRetail40442PenfoldsCh
45、ampagne&Wine41331IGARetail42492AGLUtilities43502EnergyAustraliaUtilities44532SeekCommercial Services45922Yellow TailChampagne&Wine46522Tip TopFood47552WonderFood48461DOWNEREngineering&Construction49-3HCFInsurance50-3TALInsuranceBrand Finance Australia 100 12Brand Value Ranking(AUDm)Top 100 most valu
46、able Australian brands 1-502024 Rank2023 RankBrandSector2024 Brand ValueBrand Value Change2023 Brand Value2024 Brand Rating2023 Brand Rating51401TollLogistics52481FostersBeers53431Reece AustraliaRetail54251DevondaleFood55582StocklandReal Estate56560TargetRetail57541BankwestBanking58511Nine NetworkMe
47、dia59571TransurbanLogistics60642BoralEngineering&Construction61952CGUInsurance62620SevenMedia63601The Good GuysRetail64752Bluescope SteelMining,Iron&Steel65662Vodafone AustraliaTelecoms66792ProgrammedCommercial Services67822Flight CentreLeisure&Tourism68712First Sentier InvestorsBanking69902AesopCos
48、metics&Personal Care70691OfficeworksRetail71722Bank Of QueenslandBanking72832South32Mining,Iron&Steel73631JetstarAirlines74962RACVInsurance75681AurizonLogistics76611The StarLeisure&Tourism77782Jacobs CreekChampagne&Wine78701TPG TelecomTelecoms79671Lend LeaseReal Estate80771DuluxPaints81651KenoLeisur
49、e&Tourism82932The InghamsFood83801ArtlineHousehold Products84281BegaFood85982Bendigo and Adelaide BankBanking86872CochlearPharma87892MyerRetail88912ReaCommercial Services89942LindemansChampagne&Wine90741David JonesRetail91-3LovisaApparel921012Alinta EnergyUtilities93861BT FinancialBanking94881Pricel
50、ineRetail95841TabcorpLeisure&Tourism961142Carsales.ComRetail97851ASXExchanges981152GHDCommercial Services99731LiquorlandRetail1001000Corporate Travel ManagementLeisure&TourismBrand Finance Australia 100 13Brand Value Ranking(AUDm)Top 100 most valuable Australian brands 51-100MethodologyDefinitionsEn
51、terprise ValueBranded Business ValueBrand ContributionMetaFacebookFacebookFacebook+Enterprise ValueThe value of the entire enterprise,made up of multiple branded businesses.Where a company has a purely mono-branded architecture,the enterprise value is the same as branded business value.Brand Value+B
52、randed Business Value The value of a single branded business operating under the subject brand.A brand should be viewed in the context of the business in which it operates.Brand Finance always conducts a branded business valuation as part of any brand valuation.We evaluate the full brand value chain
53、 in order to understand the links between marketing investment,brand-tracking data,and stakeholder behaviour.+Brand ContributionThe overall uplift in shareholder value that the business derives from owning the brand rather than operating a generic brand.The brand values contained in our league table
54、s are those of the potentially transferable brand assets only,making brand contribution a wider concept.An assessment of overall brand contribution to a business provides additional insights to help optimise performance.+Brand ValueThe value of the trade mark and associated marketing IP within the b
55、randed business.Brand Finance helped to craft the internationally recognised standard on Brand Valuation ISO 10668.It defines brand as a marketing-related intangible asset including,but not limited to,names,terms,signs,symbols,logos,and designs,intended to identify goods,services or entities,creatin
56、g distinctive images and associations in the minds of stakeholders,thereby generating economic benefits.Brand ValueBrand Finance Australia 100 15What is Brand Value?Brand value refers to the present value of earnings specifically related to brand reputation.Organisations own and control these earnin
57、gs by owning trademark rights.All brand valuation methodologies are essentially trying to identify this,although the approach and assumptions differ.As a result published brand values can be different.These differences are similar to the way equity analysts provide business valuations that are diffe
58、rent to one another.The only way you find out the“real”value is by looking at what people really pay.As a result,Brand Finance always incorporates a review of what users of brands actually pay for the use of brands in the form of brand royalty agreements,which are found in more or less every sector
59、in the world.This is sometimes known as the“Royalty Relief”methodology and is by far the most widely used approach for brand valuations since it is grounded in reality.It is the basis for a public rankings but we always augment it with a real understanding of peoples perceptions and their effects on
60、 demand from our database of market research on over 3000 brands in over 30 markets.Disclaimer Brand Finance has produced this study with an independent and unbiased analysis.The values derived and opinions produced in this study are based only on publicly available information and certain assumptio
61、ns that Brand Finance used where such data was deficient or unclear.Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate.The opinions and financial analysis expressed in the report are n
62、ot to be construed as providing investment or business advice.Brand Finance does not intend the report to be relied upon for any reason and excludes all liability to any body,government or organisation.Brand is defined as a bundle of trademarks and associated IP which can be used to take advantage o
63、f the perceptions of all stakeholders to provide a variety of economic benefits to the entity.Brand Valuation MethodologyBrand Finance Australia 100 161.Brand ImpactWe review what brands already pay in royalty agreements.This is augmented by an analysis of how brands impact profitability in the sect
64、or versus generic brands.This results in a range of possible royalties that could be charged in the sector for brands(for example a range of 0%to 2%of revenue).We adjust the rate higher or lower for brands by analysing Brand Strength.We analyse brand strength by looking at three core pillars:“Inputs
65、”which are activities supporting the future strength of the brand;“Equity”which are real current perceptions sourced from our market research and other data partners;“Output”which are brand-related performance measures such as market share.Each brand is assigned a Brand Strength Index(BSI)score out
66、of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding Brand Rating up to AAA+in a format similar to a credit rating.2.Brand StrengthThe BSI score is applied to the royalty range to arrive at a royalty rate.For example,if the royalty range in a
67、sector is 0-5%and a brand has a BSI score of 80 out of 100,then an appropriate royalty rate for the use of this brand in the given sector will be 4%.3.Brand Impact x Brand StrengthWe determine brand-specific revenues as a proportion of parent company revenues attributable to the brand in question an
68、d forecast those revenues by analysing historic revenues,equity analyst forecasts,and economic growth rates.We then apply the royalty rate to the forecast revenues to derive brand revenues and apply the relevant valuation assumptions to arrive at a discounted,post-tax present value which equals the
69、brand value.4.Forecast Brand Value Calculation credibilityBrand Valuation MethodologyBrand Finance Australia 100 17Brand Strength MethodologyBrand Strength IndexMarketing InvestmentBusiness PerformanceStakeholder EquityWidely recognised factors deployed by marketers to create brand loyalty and marke
70、t share.Perceptions of the brand among different stakeholder groups,with customers being the most important.Quantitative market and financial measures representing the success of the brand in achieving price and volume premium.Analytical rigour and transparency are at the heart of our approach to br
71、and measurement at Brand Finance.Therefore,in order to adequately understand the strength of brands we conduct a structured,quantitative review of data that reflect the Brand Value Chain of brand-building activities,leading to brand awareness,perceptions and onwards to brand-influenced customer beha
72、viour.To manage the Brand Value Chain process effectively we create and use the“Brand Strength Index”(BSI).This index is essentially a modified Balanced Scorecard split between the three core pillars of the Brand Value Chain:Brand Inputs,Brand Equity and Brand Performance.Brand Finance Australia 100
73、 181.Attribute Selection and WeightingAlthough we follow a general structure incorporating the three pillars(Brand Inputs,Brand Equity and Brand Performance),the attributes included are different depending on the sector.A brand strength index for a luxury apparel brand will differ in structure from
74、an index designed for a telecommunications brand.An index for luxury apparel brand may emphasize the exclusiveness,word of mouth recommendation,and price premium,whereas an index for a telecommunications company may emphasis customer service and ARPU as important metrics.These attributes are weighte
75、d according to their perceived importance in driving the following pillar:Brand Investment measures in driving Brand Equity;Brand Equity measures for Brand-Related Business Performance measures;and finally the relevance of Brand-Related Business Performance measures for driving business value.In ord
76、er to convert raw data in to scores out of 10 that are comparable between attributes within the scorecard,we then have to benchmark each attribute.We do this by reviewing the distribution of the underlying data and creating a floor and ceiling based on that distribution.Each brand is assigned a Bran
77、d Strength Index(BSI)score out of 100,which feeds into the brand value calculation.Based on the score,each brand is assigned a corresponding rating up to AAA+in a format similar to a credit rating.Analysing the three brand strength measures helps inform managers of a brands potential for future succ
78、ess.2.Benchmarking and Final ScoringBrands ability to influence purchase depends primarily on peoples perceptions.Therefore,the majority of the Brand Strength Index is derived from Brand Finances proprietary Global Brand Equity Research Monitor research,a quantitative study of a sample of over 100,0
79、00 people from the general public on their perceptions of over 4,000 brands in over 25 sectors and 37 countries.However,at Brand Finance we also believe that there are other measures that can be used to fill gaps that survey research may not capture.These include total investment levels for example
80、in marketing,R&D,innovation expenditure,that can a better guide to future performance than surveys.They also include online measures such as ratings by review sites and social media engagement that can give a more granular understanding of marketing effectiveness.Finally they also include real behav
81、iour for example net additions,customer churn and market share,to overcome the tendency for surveys to incorporate intended behaviour rather than real.Over a period of 3 to 4 months each year,we collect all this data across all the brands in our study in order to accurately measure their comparative
82、 strength.3.Data CollectionBrand Strength MethodologyBrand Finance Australia 100 19Our SGain InsightLeverage strategic insights to enhance your brands financial standing.Strategise effectively to position your brand as a market leader.Strategic GuidanceBenchmark your brand against industry standards
83、 for a competitive edge in the corporate landscape.Benchmark Your PerformanceEmpower your marketing team with comprehensive knowledge about your brands financial value.Empower Your Marketing TeamOptimise communication channels by understanding and articulating your brands financial significance.Enha
84、nce CommunicationDeepen your financial acumen and make well-informed decisions for corporate success.Deepen UnderstandingRequest your own Brand Value ReportBrand Finances Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to determine your brands v
85、alue,as well as brand equity research.Each report includes expert recommendations for growing brand value,driving performance,and gaining insights into your position against +6,000 brandsOriginal market research on global,market and sector leading brands.Comprehensive coverage for market specific le
86、arnings that inform decision making.41 countrisBenchmark your brand against competitors and leverage industry level insights to empower your strategy.31 sectorsRobust market representation for a global perspective.+150,000 respondentsTake a longer view to track and learn from fast growing brands,mar
87、ket disrupters,and market leaders.Understand your brands standing in the market,what its known for relative to the competition,and what drives customer decision making so you can create a roadmap for success.8th consecutive yearStrategic InsightBrand Finances Global Brand Equity Monitor Research uti
88、lises a comprehensive framework to track and measure the core building blocks that underpin strong brands,while delivering nuanced insights that direct strategy for understanding,maintaining and building brand strength.Brands,and customer relationship with brands,are complex.As such they require att
89、ention,direction and measured support if theyre to fulfil their potential.Our brand equity reports deliver expert insight and recommendations to power your brand strategies and valuation.Get Full Access to our Global DataBrand Research What gets measured.+Brand Audits+Primary Research+Syndicated Stu
90、dies+Brand Scorecards+Research Analytics+Soft PowerAre we building our brands strength effectively?How do I track and develop my brand equity?How strong are my competitors brands?Are there any holes in my existing brand tracker?What do different stakeholders think of my brand?Brand Evaluations are e
91、ssential for understanding the strength of your brand against your competitors.Brand Strength is a key indicator of future brand value growth whether identifying the drivers of value or avoiding the areas of weakness,measuring your brand is the only way to manage it effectively.Questions we can help
92、 answer:Brand Finance Australia 100 23Consulting ServicesMake branding decisions using hard dataBrand Finance Australia 100 23In-depth external benchmarking comparisons against direct competitors across key KPIs through the Brand Strength Index framework.BenchmarkingDiagnose Brand Strengths&Weakness
93、es What is my brand known,and not known for?How do I leverage or optimize my brand position to grow brand value?Brand Associations&Market PositioningStatistical correlation analysis to understand what is important in driving Brand Consideration,Reputation,Brand Strength and Value.Drivers AnalysisBra
94、nd Insights Make your brands business case.Consulting ServicesBrand Finance Australia 100 24Brand Finance Australia 100 25+Brand Impact Analysis+Tax&Transfer Pricing+Litigation Support+M&A Due Diligence+Fair Value Exercises+Investor ReportingBrand Valuations are used for a variety of purposes,includ
95、ing tax,finance,and marketing.Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.How much is my brand worth?How much should I invest in marketing?How much damage does brand misuse cause?Am I tax compliant wit
96、h the latest transfer pricing?How do I unlock value in a brand acquisition?Questions we can help answer:Brand Valuation Make your brands business case.Consulting ServicesOnce you understand the value of your brand,you can use it as tool to understand the business impacts of strategic branding decisi
97、ons in terms of real financial returns.Which brand positioning do customers value most?What are our best brand extension opportunities in other categories and markets?Am I licensing my brand effectively?Have I fully optimised my brand portfolio?Am I carrying dead weight?Should I transfer my brand im
98、mediately?Is a masterbrand strategy the right choice for my business?+Brand Positioning +Brand Architecture+Franchising&Licensing +Brand Transition+Marketing Mix Modelling +Sponsorship StrategyQuestions we can help answer:Brand Strategy Make branding decisions with your eyes wide open.Consulting Ser
99、vicesBrand Finance Australia 100 26Brand Dialogue Limited is a member of the Brand Finance Plc Group.With strategic planning and creative thinking,we develop communications plans to create dialogue with stakeholders that drives brand value.Our approach is integrated,employing tailored solutions for
100、our clients across PR and marketing activations,to deliver strategic campaigns,helping us to establish and sustain strong client relationships.We also have a specific focus on geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue Services
101、+Brand&Communications Strategy+Campaign Planning+Market Research&Insights+Media AnalysisResearch,Strategy&Measurement+Promotional Events+Conference Management+Native Advertising+Retail MarketingMarking&Events+Crisis Communications+Brand Positioning&Reputation+Corporate Social Responsibility+Geograph
102、ic BrandingStrategic Communications+Press Releases+Bespoke Publications,Blogs&Newsletters+Marketing Collateral Design+Social Media ContentContent Creation+Media Relations+Press Trips&Events+Strategic Partnerships&Influencer Outreach+Social Media ManagementPublic Relations&CommunicationsFor further i
103、nformation on our services and valuation experience,please contact your local representative:Market ContactEmailAfricaJeremy Sampsonj.sampsonbrandfi Asia Pacifi cAlex Haigha.haighbrandfi AustraliaMark Crowem.crowebrandfi BrazilEduardo Chavese.chavesbrandfi CanadaLaurence Newelll.newellbrandfi China
104、Scott Chens.chenbrandfi East Africa Walter Seremw.serembrandfi FranceBertrand Chovetb.chovetbrandfi Germany/Austria/SwitzerlandUlf-Brun Drechselu.drechselbrandfi IndiaAjimon Francisa.francisbrandfi IrelandDeclan Ahernd.ahernbrandfi ItalyMassimo Pizzom.pizzobrandfi MexicoLaurence Newelll.newellbrandf
105、i Middle EastAndrew Campbella.campbellbrandfi NigeriaTunde Odumerut.odumerubrandfi PolandKonrad Jagodzinskik.jagodzinskibrandfi PortugalPilar Alonso Ulloap.alonsobrandfi RomaniaMihai Bogdanm.bogdanbrandfi South AmericaPilar Alonso Ulloap.alonsobrandfi SpainPilar Alonso Ulloap.alonsobrandfi Sri Lanka
106、Aliakber Alihussaina.hussainbrandfi SwedenAnna Brolina.brolinbrandfi TurkeyMuhterem Ilgnerm.ilgunerbrandfi United KingdomAnnie Browna.brownbrandfi USALaurence Newelll.newellbrandfi VietnamQuyen Luongq.luongbrandfi Brand Finance Network Brand Finance Australia 100 28Contact usT:+44(0)20 7389 9400E:W: