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1、THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2024GWISTATISTAGSMA INTELLIGENCEDATA.AISIMILARWEBSEMRUSHOOKLASKAILOCOWISESOCIALINSIDERPPROKEPIOSPARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLESimon Kemp Chief AnalystDataReportalthat its never been eas
2、ier to create engaging and persuasive content including“fakes”.However,better connectivity also brings hope and opportunity.Its never been easier for people everywhere to access information,education,and community,while connected tech also empowers us with a wealth of tools and services that can act
3、ively improve lives.So,lets work together to ensure that digital is a force for good in 2024.I hope that the data youll find in this years reports helps you identify new opportunities to inform,educate,entertain,connect,and inspire,and that the year ahead will bring meaningful growth and digital suc
4、cess for us all.Meanwhile,despite ongoing economic challenges,data suggests that online marketing continued to thrive in 2023,with digital ad spend enjoying some impressive gains.However,the behavioural data suggest that peoples connected behaviours are evolving,so while search remains the top desti
5、nation for digital spend,marketers may want to broaden their definition of“search”to include social platforms and AI tools.Looking ahead,we may see the centre of online gravity shift in 2024.In particular,the growth of Indias connected population will have an even greater influence on global digital
6、 trends this year,with the countrys behaviours,interests,and passions already shaping many of the cultural datasets in this years findings.But the year ahead will likely see its share of challenges too.A series of high-stakes elections and rising geopolitical tension may create the ideal conditions
7、for misinformation,while advances in generative AI mean the declines that we reported in 2023.Its a different story for TV though,with the latest data suggesting that global viewing times have been declining steadily over recent months.Were also seeing some intriguing changes in the worlds social me
8、dia behaviours.TikTok continues its rapid ascent,with the platforms reach and average time per user seeing impressive gains over the past year.Meanwhile,Instagram has overtaken WhatsApp to become the worlds“favourite”social platform,and Facebook continues to grow,in stark contrast to click-bait head
9、lines.The top platforms arent the only ones enjoying strong growth though,and our newly expanded social media dataset reveals some valuable insights into LinkedIn,Snapchat,Weibo,Kuaishou,and Discord.Similarly,an exploration of the use of hashtags across platforms reveals some fascinating insights in
10、to the interests and motivations of the worlds social media users.Were barely a few weeks into the year,but 2024 is already shaping up to be a bumper year for digital milestones.The biggest headline in this years Digital 2024 reports is that global social media users have passed the 5 billion mark,w
11、ith annual user growth still comfortably above 5 percent.However,this is just one of the many impressive numbers and trends in this years data.Overall digital growth has slowed over recent years,but this is to be expected as internet users reach“supermajority”status.However,while almost two-thirds o
12、f the worlds total population is now online,2.7 billion people remain“unconnected”at the start of 2024,and adoption rates across Sub-Saharan Africa remain well below 50 percent.But user growth isnt the only indicator of digital progress,and our extensive collection of behavioural data also reveals i
13、mportant findings.In particular,its interesting to see that the amount of time that people spend online has increased again this year,following THE GLOBAL STATE OF DIGITAL IN 2024THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2023ESSENTIAL DATA FOR DIGITAL ADOPTI
14、ON AND USE IN EVERY COUNTRY IN THE WORLDDIGITAL 2024LOCAL COUNTRY HEADLINES REPORTFOR ADDITIONAL CONTEXT INTO HOW DIGITAL BEHAVIOURS HAVE EVOLVED THIS YEAR,CLICK HERE TO READ LAST YEARS DIGITAL 2023 GLOBAL OVERVIEW REPORTCLICK HERE TO READ OUR DIGITAL 2024 LOCAL COUNTRY HEADLINES REPORT,WITH ESSENTI
15、AL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLDEXPLORE MORE OF THE GLOBAL DIGITAL REPORTS SERIESCLICK THE LINKS BELOW TO READ OUR FULL SUITE OF GLOBAL DIGITAL REPORTSGLOBAL OVERVIEWBOTSWANADJIBOUTIGUINEALESOTHONEPALST.KITTS&NEVISTAJIKISTANDIGITAL YEARBOOKBRAZILDOMINICAGUINEA-BISSAULI
16、BERIANETHERLANDSST.LUCIATANZANIAABKHAZIABRITISH VIRGIN IS.DOMINICAN REP.GUYANALIBYANEW CALEDONIAST.MARTINTHAILANDAFGHANISTANBRUNEIECUADORHAITILIECHTENSTEINNEW ZEALANDST.PIERRE&MIQUELONTIMOR-LESTELAND IS.BULGARIAEGYPTHONDURASLITHUANIANICARAGUAST.VINCENT&THE GRENADINESTOGOALBANIABURKINA FASOEL SALVADO
17、RHONG KONGLUXEMBOURGNIGERSAMOATOKELAUALGERIABURUNDIEQUATORIAL GUINEAHUNGARYMACAUNIGERIASAN MARINOTONGAAMERICAN SAMOACABO VERDEERITREAICELANDNORTH MACEDONIANIUESO TOM&PRNCIPETRANSNISTRIAANDORRACAMBODIAESTONIAINDIAMADAGASCARNORFOLK IS.SAUDI ARABIATRINIDAD&TOBAGOANGOLACAMEROONESWATINIINDONESIAMALAWINOR
18、THERN MARIANA IS.SENEGALTUNISIAANGUILLACANADAETHIOPIAIRANMALAYSIANORWAYSERBIATURKEYANTIGUA&BARBUDACAYMAN IS.FALKLAND IS.IRAQMALDIVESOMANSEYCHELLESTURKMENISTANARGENTINACENTRAL AFRICAN REP.FAROE IS.IRELANDMALIPAKISTANSIERRA LEONETURKS&CAICOS IS.ARMENIACHADFIJIISLE OF MANMALTAPALAUSINGAPORETUVALUARUBAC
19、HILEFINLANDISRAELMARSHALL IS.PALESTINEST.MAARTENUGANDAAUSTRALIACHINAFRANCEITALYMARTINIQUEPANAMASLOVAKIAUKRAINEAUSTRIACHRISTMAS IS.FRENCH GUIANAJAMAICAMAURITANIAPAPUA NEW GUINEASLOVENIAU.A.E.AZERBAIJANCOCOS(KEELING)IS.FRENCH POLYNESIAJAPANMAURITIUSPARAGUAYSOLOMON IS.U.K.BAHAMASCOLOMBIAGABONJERSEYMAYO
20、TTEPERUSOMALIAU.S.A.BAHRAINCOMOROSGAMBIAJORDANMEXICOPHILIPPINESSOUTH AFRICAU.S.VIRGIN IS.BANGLADESHDEM.REP.OF CONGOGEORGIAKAZAKHSTANMICRONESIAPITCAIRN IS.SOUTH SUDANURUGUAYBARBADOSREP.OF CONGOGERMANYKENYAMOLDOVAPOLANDSPAINUZBEKISTANBELARUSCOOK IS.GHANAKIRIBATIMONACOPORTUGALSRI LANKAVANUATUBELGIUMCOS
21、TA RICAGIBRALTARNORTH KOREAMONGOLIAPUERTO RICOSUDANVATICANBELIZECTE DIVOIREGREECESOUTH KOREAMONTENEGROQATARSURINAMEVENEZUELABENINCROATIAGREENLANDKOSOVOMONTSERRATRUNIONSVALBARD&JAN MAYENVIETNAMBERMUDACUBAGRENADAKUWAITMOROCCOROMANIASWAZILANDWALLIS&FUTUNABHUTANCURAAOGUADELOUPEKYRGYZSTANMOZAMBIQUERUSSIA
22、N FEDERATIONSWEDENWESTERN SAHARABOLIVIACYPRUSGUAMLAOSMYANMARRWANDASWITZERLANDYEMENBONAIRE,ST.EUSTATIUS&SABACZECHIAGUATEMALALATVIANAMIBIAST.BARTHLEMYSYRIAZAMBIABOSNIA&HERZEGOVINADENMARKGUERNSEYLEBANONNAURUST.HELENATAIWANZIMBABWE!IMPORTANT NOTES ON COMPARING DATAThe findings published in this report u
23、se the latest data available at the time of production.This may include revised figures for historical data points that were not available when we produced previous reports in the Global Digital Reports series.From time to time,we may also change the data sources that we use to inform specific data
24、points,and we may also change how we calculate certain values.Similarly,our data partners may change the ways in which they source,calculate,or report the data that they share with us.As a result,findings published in this report may not correlate with findings published in our previous reports,espe
25、cially where such findings represent change over time(e.g.annual growth).Where we report figures for change over time,such figures will use the latest available data,so we recommend using the values published in this report,rather than trying to recalculate such values using data from previous repor
26、ts.When were aware of the potential for historical mismatches,we include a note on comparability in the footnotes of each relevant slide.Where we include such advisories,or where we report values for change over time as“N/A”,the most recent data do not correlate with the equivalent data point(s)publ
27、ished in previous reports,so we strongly advise readers not to compare these figures with equivalents published in previous reports.In particular,the social media platforms featured in this report regularly revise the figures that they report for advertising reach,and this may result in the latest n
28、umbers appearing to be lower than the values for the same data points published in our previous reports.However,these revisions do not necessarily imply any change in the active use of these platforms,and should not be interpreted as such.Furthermore,in addition to changes in data sources and calcul
29、ations,please note that the figures we publish for“social media user identities”may not represent unique individuals.This is because some individuals may manage multiple social media accounts,and because some social media accounts may represent non-human entities(e.g.businesses,animals,music groups,
30、etc.).As a result,the figures we publish for social media user identities may exceed the figures that we publish for total population or for individuals using the internet,but such anomalies do not represent mistakes.For more information,please read our notes on data variance,mismatches,and curiosit
31、ies:https:/ CONTENTSGLOBAL HEADLINES 9POPULATION ESSENTIALS 14INTERNET 29SOCIAL MEDIA 205MOBILE 402ECOMMERCE 437DIGITAL MARKETING 488MORE INFORMATION 542GLOBAL HEADLINES108.085.615.355.04BILLIONBILLIONBILLIONBILLION57.7%69.4%66.2%62.3%URBANISATIONvs.POPULATIONvs.POPULATIONvs.POPULATIONTOTALPOPULATIO
32、NUNIQUE MOBILE PHONE SUBSCRIBERSINDIVIDUALS USINGTHE INTERNETSOCIAL MEDIAUSER IDENTITIESSOURCES:KEPIOS ANALYSIS;UNITED NATIONS;GOVERNMENT RESOURCES;GSMA INTELLIGENCE;ITU;EUROSTAT;CNNIC;KANTAR&IAMAI;PLATFORM RESOURCES;COMPANY EARNINGS REPORTS;OCDH;BETA RESEARCH CENTER.ADVISORY:SOCIAL MEDIA USER IDENT
33、ITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:BASE REVISIONS;SOURCE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWOVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICESESSENTIAL DIGITAL HEADLINESJAN202411+0.9%+2.5%+1.8%+5.6%+74 MILLION+138 MILLION+97 MILLION+266 MILLIONYEAR-ON-YEAR
34、 CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGETOTALPOPULATIONUNIQUE MOBILE PHONE SUBSCRIBERSINDIVIDUALS USINGTHE INTERNETSOCIAL MEDIAUSER IDENTITIESSOURCES:KEPIOS ANALYSIS;UNITED NATIONS;GOVERNMENT RESOURCES;GSMA INTELLIGENCE;ITU;EUROSTAT;CNNIC;KANTAR&IAMAI;PLATFORM RESOURCES;COMPA
35、NY EARNINGS REPORTS;OCDH;BETA RESEARCH CENTER.ADVISORY:SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:BASE REVISIONS;SOURCE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWCHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIMEDIGITAL GROWTHJAN2024T H E S O C I A L R
36、E C K O N I N GIN A NEW ERA OF SOCIAL,EVERY BRAND WILL BE JUDGEDDive into We Are Socials latest trends report.FEATURED TRENDExplore the trends:ThinkForward.WeAreSAs attention spans shorten,social media users,creators,and brands are moving away from hyper-stimulation and towards more nuanced modes of
37、 holding attention.l la ar rPARTNER CONTENT38%of decision makers plan to increase their spend on social media in 2024 according to Meltwaters State of Social Media 2024 report.Will budgets increase in 2024?Increase Remain the same Unsure Decrease 38.8%37.8%18.4%5.0%See how your strategy compares to
38、responses from several thousand marketing professionals in Meltwaters report.Download the reportPARTNER CONTENTPOPULATION ESSENTIALS1557.7%62.087.0%83.8%90.3%8.0849.8%50.2%+0.9%30.6BILLION+74 MILLIONURBANPOPULATIONPOPULATION DENSITY(PEOPLE PER KM2)OVERALL LITERACY(ADULTS AGED 15+)FEMALE LITERACY(ADU
39、LTS AGED 15+)MALE LITERACY(ADULTS AGED 15+)TOTALPOPULATIONFEMALEPOPULATIONMALEPOPULATIONYEAR-ON-YEAR CHANGEIN TOTAL POPULATIONMEDIAN AGE OFTHE POPULATIONSOURCES:KEPIOS ANALYSIS;UNITED NATIONS;LOCAL GOVERNMENT AUTHORITIES;WORLD BANK;UNESCO;CIA WORLD FACTBOOK;OUR WORLD IN DATA;INDEXMUNDI;KNOEMA.GLOBAL
40、 OVERVIEWDEMOGRAPHICS AND OTHER KEY INDICATORSPOPULATION ESSENTIALSJAN2024167,2957,3837,4707,5577,6437,7257,8057,8777,9428,0098,082+1.2%+1.2%+1.2%+1.1%+1.1%+1.0%+0.9%+0.8%+0.8%+0.9%JANJANJANJANJANJANJANJANJANJANJAN20002020224SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.GLO
41、BAL OVERVIEWTHE GLOBAL POPULATION BY YEAR(IN MILLIONS),WITH YEAR-ON-YEAR CHANGEGLOBAL POPULATION OVER TIMEJAN2024DATAREPORTAL17654.7680.9673.9639.5609.5592.2600.8582.1528.0475.7463.6417.3343.6290.2223.2144.389.248.719.24.80.78.1%8.4%8.3%7.9%7.5%7.3%7.4%7.2%6.5%5.9%5.7%5.2%4.3%3.6%2.8%1.8%1.1%0.6%0.2
42、%0.1%0.01%AGE04AGE 59AGE 1014AGE 1519AGE 2024AGE 2529AGE 3034AGE 3539AGE 4044AGE 4549AGE 5054AGE 5559AGE 6064AGE 6569AGE 7074AGE 7579AGE 8084AGE 8589AGE 9094AGE 9599AGE 100+SOURCES:EXTRAPOLATIONS OF DATA PUBLISHED BY THE UNITED NATIONS AND LOCAL GOVERNMENT AUTHORITIES.NOTE:PERCENTAGE VALUES BELOW EA
43、CH BAR REPRESENT THE RESPECTIVE AGE GROUPS SHARE OF THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE IN EACH AGE GROUP(IN MILLIONS),AND ASSOCIATED SHARE OF THE GLOBAL POPULATIONAGE DISTRIBUTION OF THE GLOBAL POPULATIONJAN2024DATAREPORTAL18OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN
44、ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALTOTAL45.8689.81,6622,03978.769.6491.2205.2445.3266.3287.7151.2107.1196.0441.344.8
45、181.4380.0300.28,082SOURCES:UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.INDIVIDUAL FIGURES MAY NOT SUM TO TOTAL DUE TO ROUNDING.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION(IN MILLIONS)POPULATION BY GEOGRAPHIC REGIONJAN202419OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEA
46、STERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA0.6%8.5%20.6%25.2%1.0%3.7%0.9%6.1%2.5%5.5%3.3%3.6%1.9%1.3%2.4%5.5%0.6%2.2%4.7%SOU
47、RCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATIONSHARE OF THE GLOBAL POPULATION BY REGIONJAN20242001INDIA1,435,228,798+0.93%17.76%02CHINA1,425,493,416-0.02%17
48、.64%03UNITED STATES OF AMERICA340,912,892+0.54%4.22%04INDONESIA278,681,856+0.83%3.45%05PAKISTAN242,845,202+1.98%3.00%06NIGERIA226,455,272+2.40%2.80%07BRAZIL217,042,670+0.57%2.69%08BANGLADESH173,833,487+1.02%2.15%09RUSSIAN FEDERATION144,194,606-0.35%1.78%10MEXICO128,927,016+0.74%1.60%11ETHIOPIA128,11
49、6,861+2.54%1.59%12JAPAN122,963,952-0.53%1.52%13PHILIPPINES118,223,042+1.52%1.46%14EGYPT113,585,797+1.55%1.41%15DEM.REP.OF THE CONGO103,919,051+3.29%1.29%16VIETNAM99,186,471+0.66%1.23%17IRAN89,501,036+0.74%1.11%18TURKEY86,041,549+0.53%1.06%19GERMANY83,276,368-0.04%1.03%20THAILAND71,848,750+0.13%0.89%
50、#COUNTRYPOPULATIONYOYvs.#COUNTRYPOPULATIONYOYvs.SOURCE:EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA.NOTES:POPULATION VALUES HAVE BEEN ROUNDED TO THE NEAREST 1,000.FIGURES IN THE“YOY”COLUMN SHOW THE YEAR-ON-YEAR CHANGE IN TOTAL POPULATION.FIGURES IN THE“vs.“COLUMN SHOW EACH COUNTR
51、YS POPULATION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWTHE COUNTRIES AND TERRITORIES WITH THE LARGEST POPULATIONSCOUNTRIES WITH THE LARGEST POPULATIONSJAN20242149.347.946.146.045.645.145.045.044.844.343.343.243.142.742.542.242.142.141.541.441.340.740.540.440.239.939.839.439.238.
52、538.237.737.136.033.833.633.032.032.031.931.030.930.630.030.029.429.228.427.725.124.320.819.717.3JAPANITALYHONG KONGPORTUGALGREECESPAINGERMANYBULGARIASOUTH KOREACROATIACZECHIAAUSTRIASINGAPORETAIWANSWITZERLANDHUNGARYFRANCENETHERLANDSROMANIABELGIUMDENMARKCANADATHAILANDPOLANDU.K.NORWAYSWEDENRUSSIACHINA
53、IRELANDU.S.A.AUSTRALIANEW ZEALANDCHILEBRAZILU.A.E.VIETNAMARGENTINATURKEYCOLOMBIAMALAYSIASAUDI ARABIAWORLDWIDEMEXICOINDONESIAMOROCCOISRAELINDIASOUTH AFRICAPHILIPPINESEGYPTGHANAKENYANIGERIASOURCES:UNITED NATIONS;LOCAL GOVERNMENT AUTHORITIES.GLOBAL OVERVIEWTHE AGE AT WHICH THERE ARE EQUAL NUMBERS OF PE
54、OPLE BOTH ABOVE AND BELOW THAT AGE IN THE TOTAL POPULATIONMEDIAN AGE OF THE POPULATIONJAN2024DATAREPORTAL2201MONACO54.202JAPAN49.303ST.MAARTEN48.104ITALY47.905SAN MARINO47.506MARTINIQUE47.007HONG KONG46.108BERMUDA46.009PORTUGAL46.010GREECE45.601NIGER14.502CENTRAL AFRICAN REPUBLIC14.903CHAD15.204MALI
55、15.305SOMALIA15.306DEM.REP.OF THE CONGO15.607BURUNDI16.108ANGOLA16.409UGANDA16.410MAYOTTE16.9#COUNTRYMEDIAN AGE#COUNTRYMEDIAN AGECOUNTRIES WITH THE LOWEST MEDIAN AGECOUNTRIES WITH THE HIGHEST MEDIAN AGESOURCE:UNITED NATIONS WORLD POPULATION PROSPECTS DATA.NOTE:“MEDIAN AGE”REPRESENTS THE MIDPOINT AGE
56、 OF THE POPULATION,WHERE THERE ARE EQUAL NUMBERS OF PEOPLE BOTH ABOVE AND BELOW THAT AGE.GLOBAL OVERVIEWTHE COUNTRIES AND TERRITORIES WITH THE HIGHEST AND LOWEST MEDIAN AGE OF THE POPULATIONMEDIAN AGE OF THE POPULATIONJAN202423OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASI
57、ASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAMALE GLOBAL AVERAGE:90.3%909996899995869499FEMALE GLOBAL AVERAGE:83.8%89969367516
58、8859299SOURCES:WORLD BANK;UNESCO;CIA WORLD FACTBOOK;LOCAL GOVERNMENT AUTHORITIES;OUR WORLD IN DATA;INDEXMUNDI;KNOEMA.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWPERCENTAGE OF THE POPULATION AGED 15+THAT CAN READ AND WRITELITERACY RATES BY REGION AND GENDERJAN202424$1
59、37,638$133,108$89,537$88,962$82,236$80,412$74,958$73,317$72,861$72,485$69,069$68,453$66,209$66,038$65,813$64,674$59,813$58,765$56,836$56,709$54,771$54,259$53,809$52,120$50,472$49,025$45,538$45,227$43,601$42,873$41,888$41,029$39,864$37,083$35,310$33,780$29,935$26,506$24,976$23,309$22,491$21,726$20,07
60、9$19,482$17,123$16,211$15,836$14,285$11,326$10,408$9,183$6,905$6,577$6,148 IRELANDSINGAPORESWITZERLANDU.A.E.NORWAYU.S.A.DENMARKNETHERLANDSHONG KONGTAIWANAUSTRIASAUDI ARABIASWEDENGERMANYBELGIUMAUSTRALIACANADAFRANCEU.K.SOUTH KOREAISRAELITALYNEW ZEALANDJAPANSPAINCZECHIAPOLANDPORTUGALHUNGARYCROATIATURKE
61、YROMANIAGREECEMALAYSIARUSSIABULGARIACHILEARGENTINAMEXICOCHINATHAILANDAVERAGE*BRAZILCOLOMBIAEGYPTSOUTH AFRICAINDONESIAVIETNAMPHILIPPINESMOROCCOINDIAGHANAKENYANIGERIASOURCES:IMF(FIGURES FOR 2023 OR MOST RECENT YEAR PRIOR TO 2023);KEPIOS ANALYSIS.NOTES:“INTERNATIONAL DOLLARS”ARE NOTIONAL MEASURES THAT
62、PROVIDE A CONSISTENT BASIS FOR COMPARISON.ONE“INTERNATIONAL DOLLAR”WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs.WHAT ONE U.S.DOLLAR WOULD BUY IN THE UNITED STATES.COMPARABILITY:FIGURES USE LATEST PUBLISHED VALUES;DATA MAY NOT ALL BE FROM THE SAME YEAR.(*)“AVERAGE”COM
63、PARES THE 2023 VALUE FOR GLOBAL GDP(PPP,INTERNATIONAL DOLLARS)WITH THE WORLDWIDE POPULATION ON JULY 1,2023.GLOBAL OVERVIEWGROSS DOMESTIC PRODUCT PER CAPITA,REPORTED ON A PURCHASING POWER PARITY(PPP)BASIS IN CURRENT INTERNATIONAL DOLLARSGDP PER CAPITA(PPP,INTERNATIONAL DOLLARS)JAN2024DATAREPORTAL2519
64、5SOUTH SUDAN$476$417194BURUNDI$890$246193CENTRAL AFRICAN REPUBLIC$1,109$539192DEM.REP.OF THE CONGO$1,510$675191NIGER$1,579$631190MOZAMBIQUE$1,584$647189MALAWI$1,668$580188LIBERIA$1,789$800187CHAD$1,807$703186ERITREA$1,836$56701LUXEMBOURG$143,304$135,60502IRELAND$137,638$112,24803SINGAPORE$133,108$87
65、,88404QATAR$114,210$81,96805MACAU$98,157$54,29606SWITZERLAND$89,537$102,86607UNITED ARAB EMIRATES$88,962$50,60208SAN MARINO$84,135$58,54109NORWAY$82,236$99,26610UNITED STATES OF AMERICA$80,412$80,412#COUNTRY OR TERRITORYGDP PER CAPITA(PPP,CURRENT INTERNATIONAL$)GDP PER CAPITA(CURRENT US$)#COUNTRY OR
66、 TERRITORYGDP PER CAPITA(PPP,CURRENT INTERNATIONAL$)GDP PER CAPITA(CURRENT US$)LOWEST GDP PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)HIGHEST GDP PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)SOURCES:IMF(FIGURES FOR 2023 OR MOST RECENT YEAR PRIOR TO 2023);KEPIOS ANALYSIS.NOTES:“INTERNATIONAL DOLLARS
67、”ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON.ONE“INTERNATIONAL DOLLAR”WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY vs.WHAT ONE U.S.DOLLAR WOULD BUY IN THE UNITED STATES.COMPARABILITY:FIGURES USE LATEST PUBLISHED VALUES;DATA MAY NOT ALL BE FROM T
68、HE SAME YEAR.GLOBAL OVERVIEWRANKING OF COUNTRIES AND TERRITORIES BY GROSS DOMESTIC PRODUCT PER CAPITA(PPP,CURRENT INTERNATIONAL DOLLARS)GDP PER CAPITA(PPP)RANKINGSJAN20242619.1%30.1%15.7%16.2%4.4%-5.9%(-120 BPS)+0.7%(+20 BPS)-4.8%(-80 BPS)-1.2%(-20 BPS)-21.4%(-120 BPS)97.8%97.6%6.9%57.7%30.9%+1.7%(+
69、160 BPS)+1.8%(+170 BPS)-12.7%(-100 BPS)-0.5%(-30 BPS)-8.3%(-280 BPS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEGAMESCONSOLESMART WATCH ORSMART WRISTBANDT
70、V STREAMINGDEVICESMART HOMEDEVICEVIRTUAL REALITYDEVICEANY KIND OFMOBILE PHONESMARTPHONEFEATUREPHONELAPTOP OR DESKTOP COMPUTERTABLETDEVICESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:PERCENTAGE CHANGE VALUES REPRESENT RELATIVE
71、CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE ABSOLUTE CHANGE.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICEDEVICE OWNERSHIPJ
72、AN20242768.0%62.1%66.1%64.9%62.0%-7.5%(-550 BPS)-10.1%(-690 BPS)-9.9%(-730 BPS)-4.7%(-320 BPS)-5.9%(-390 BPS)98.1%90.2%93.2%88.7%76.6%+0.3%(+30 BPS)-3.1%(-290 BPS)-0.3%(-30 BPS)-3.3%(-310 BPS)-3.1%(-240 BPS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHAN
73、GEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEREADING ONLINEPRESS CONTENTREADING PHYSICALPRESS CONTENTLISTENING TOBROADCAST RADIOLISTENING TO MUSICSTREAMING SERVICESLISTENINGTO PODCASTSUSING THE INTERNET VIA A MOBILE PHONEUSING THE INTERNET VIA ALAP
74、TOP,DESKTOP,OR TABLETUSING SOCIAL MEDIAWATCHING LINEARAND BROADCAST TVWATCHING STREAMINGAND ON-DEMAND TVSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM
75、 A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE ABSOLUTE CHANGE.VALUE FOR BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.POTENTIAL MISMATCHES:THE VALUES SHOWN HERE ARE BASED ON THE TIME THAT PEOPLE
76、SAY THEY SPEND CONSUMING EACH MEDIA TYPE,AND MAY DIFFER FROM SIMILAR DATA POINTS SHOWN ELSEWHERE IN THIS REPORT THAT REFLECT OTHER BEHAVIOURS SUCH AS DEVICE USAGE.GLOBAL OVERVIEWTHE PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH MEDIA TYPEMEDIA USEJAN2024281H 25M0H 50M0H 49M1H 02M-12.8%
77、(-13 MINS)-15.5%(-9 MINS)-20.3%(-13 MINS)-16.7%(-12 MINS)6H 40M3H 06M2H 23M1H 41M+0.8%(+3 MINS)-8.2%(-17 MINS)-5.5%(-8 MINS)-22.2%(-29 MINS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGETIME SPENT LISTENING TO MUSIC STREAMING SERVICESTIME SPENT LISTENINGTO BROADCAST RAD
78、IOTIME SPENT LISTENINGTO PODCASTSTIME SPENT USINGA GAMES CONSOLEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGETIME SPENT USINGTHE INTERNETTIME SPENT WATCHING TELEVISION(BROADCAST AND STREAMING)TIME SPENT USINGSOCIAL MEDIATIME SPENT READING PRESS MEDIA(ONLINE AND PHYSICA
79、L PRINT)SOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:PEOPLE MAY CONSUME DIFFERENT MEDIA CONCURRENTLY.TELEVISION INCLUDES BOTH LINEAR(BROADCAST AND CABLE)TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVIC
80、ES.PRESS INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA.BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWTHE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICESDAILY TIME SP
81、ENT WITH MEDIAJAN2024INTERNET305.3566.2%+1.8%63.5%68.8%BILLIONYOY:+0.9%(+60 BPS)+97 MILLIONYOY:+4.9%(+304 BPS)YOY:+4.2%(+285 BPS)6H 40M96.5%61.8%78.8%48.9%YOY:+0.8%(+3 MINS)YOY:+4.6%(+420 BPS)YOY:-5.8%(-380 BPS)YOY:+3.2%(+252 BPS)YOY:+7.2%(+340 BPS)AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH
82、 INTERNET USERPERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE PHONESPERCENTAGE OF USERS ACCESSING THE INTERNET VIA LAPTOPS AND DESKTOPSPERCENTAGE OF THE TOTAL URBAN POPULATION THAT USES THE INTERNETPERCENTAGE OF THE TOTAL RURAL POPULATION THAT USES THE INTERNETINDIVIDUALSUSING THEINTERNETINDIV
83、IDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATIONYEAR-ON-YEAR CHANGE IN THE NUMBER OF INDIVIDUALS USING THE INTERNETPERCENTAGE OF THE TOTAL FEMALE POPULATION THAT USES THE INTERNETPERCENTAGE OF THE TOTAL MALE POPULATION THAT USES THE INTERNETSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;
84、EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.TIME SPENT AND MOBILE SHARE DATA FROM GWI(Q3 2023).SEE GWI.COM.NOTES:GENDER DATA ARE ONLY AVAILABLE FOR“FEMALE”AND“MALE”.PERCENTAGE CHANGE FIGURES SHOW RELATIVE YEAR-ON-YEAR CHANGE.“BPS”FIGURES REPRESENT BA
85、SIS POINTS,AND SHOW ABSOLUTE YEAR-ON-YEAR CHANGE.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWESSENTIAL INDICATORS OF INTERNET ADOPTION AND US
86、EOVERVIEW OF INTERNET USEJAN2024GWIs top trends for 2024The medias gota trust problemAI excitement is rising,but so is concernBoomers are doing more scrolling and shoppingShort-form video is changing sportsVeganism aint so hot anymoreAmericas concern with gun violence is growingAmericans are finding
87、 it harder to count on the media,but not only are they trusting the news less,their interest in it is falling too.In response,publishers need to cater to readers evolving preferences;highlighting the quality of their journalism,and sharing media literacy tools.The internet is entering anew era with
88、AI,and while there are clear benefits for businesses,consumers are feeling unsure.They often see tech as a double-edged sword,so brands need to upskill their employees and be transparent with their customers about how they use AI.Baby boomers are spending more time on social media and regularly buyi
89、ng products online,but theyre also the generation least likely to feel represented in advertising.These consumers have unrivalled spending power,so there are clear benefits to businesses tweaking their approach and working to represent older generations.Watching sports as a main reason for using soc
90、ial media is rising,and sports highlights on these services are growing in popularity too.Tools that turn live events into short-form clips are becoming more accessible,and bigger sports leagues need to cater to consumers changing format preferences.Fewer people identify with veganism,as consumersar
91、e looking for less restrictive diets.Brands can keep the meat-free conversation going by targeting those interested in reducing their meat consumption,dialling down discussions around sustainability,and shouting about nutrition more.Gun violence made it to the top of Americans worries in Q2 2023,sur
92、passing healthcare,climate change,and racism.Some unlikely groups are driving this trend,and as anxiety around gun violence continues to grow,theres room for brandsto explore carefully-considered approachesto the conversation.growth in US consumers saying they dont trustthe media since Q2 2020+24%of
93、 consumers think AI development is movingat an alarming rate71%growth in babyboomers usingTikTok since 2021+57%growth in combat sports engagement in the USsince Q4 2020+21%growth in Europeans identifying as flexitarian year-on-yeargrowth in US consumers concerned about gun regulations year-on-year+1
94、3%+18%Learn morePARTNER CONTENT322.64.26.89.920.238.972.664986687618991,0031,1161,2881,4621,6591,9122,1352,3382,5132,7302,9393,2053,5683,8084,1484,5344,8805,0985,2505,3472580420052006200720082009200001
95、9202020224SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES
96、FOR RECENT PERIODS MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWNUMBER OF INDIVIDUALS USING THE INTERNET OVER TIME(IN MILLIONS)INTERNET USE TIMELINEFIRST WEBSITE06 AUG 1991JAN2024DATAREPORTAL332,7302,9393,2053,5683,8084,1484,5344,8805,0985,2505,347+7.6%+9.0%+11.3%+6.7%+8.9%+9.3%+7
97、.6%+4.5%+3.0%+1.8%JANJANJANJANJANJANJANJANJANJANJAN20002020224SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST
98、AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES FOR RECENT PERIODS MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWNUMBER OF INDIVIDUALS USING THE INTERNET(IN MILLIONS)AND YEAR-ON-YEAR CHANGEINTERNET USE OVER TIME(YOY)JAN2024DATAREPORTAL3437.4%39.8%42.9%47.2
99、%49.8%53.7%58.1%61.9%64.2%65.6%66.2%+6.4%+7.8%+10.0%+5.6%+7.7%+8.2%+6.6%+3.6%+2.1%+0.9%JANJANJANJANJANJANJANJANJANJANJAN20002020224SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATI
100、ONS.NOTES:PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN INTERNET ADOPTION vs.THE PREVIOUS PERIOD(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH R
101、EGULAR UPDATES,SO FIGURES FOR RECENT PERIODS MAY UNDER-REPRESENT ACTUAL ADOPTION.SEE NOTES ON DATA.GLOBAL OVERVIEWNUMBER OF INDIVIDUALS USING THE INTERNET AS A PERCENTAGE OF TOTAL POPULATION,AND YEAR-ON-YEAR RELATIVE CHANGEINTERNET ADOPTION RATE OVER TIME(YOY)JAN2024DATAREPORTAL355.455.105.305.39BIL
102、LIONBILLIONBILLIONBILLION67.4%63.1%65.6%66.6%vs.POPULATIONvs.POPULATIONvs.POPULATIONvs.POPULATIONINDIVIDUALS USING THE INTERNET:ITUINDIVIDUALS USING THE INTERNET:WORLD BANKINDIVIDUALS USING THE INTERNET:CIA WORLD FACTBOOKINDIVIDUALS USING THE INTERNET:INTERNETWORLDSTATSSOURCES:AS STATED ABOVE EACH I
103、CON.NOTES:WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE(I.E.PENETRATION),VALUES SHOWN HERE COMPARE PUBLISHED ADOPTION RATES WITH THE LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS.WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS,VALUES SHOWN HERE COMPARE THESE ABSOLUTE USER FIGUR
104、ES WITH THE LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR“vs.POPULATION”.COMPARABILITY:POTENTIAL MISMATCHES.INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES,INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.GLOBAL OVERVIEWFIGURES FOR INTERNET USE PUBLISHED BY DIFF
105、ERENT SOURCESPERSPECTIVES ON INTERNET USEJAN202436OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHER
106、N AMERICAGLOBALAVERAGE77.5%71.5%76.8%51.5%76.2%73.1%26.7%32.1%42.3%67.8%88.4%90.2%97.6%94.5%82.5%70.2%78.8%96.8%76.1%66.2%SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIO
107、NS GEOSCHEME.LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99%OF THE POPULATION.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWINDIVIDUALS USING THE
108、INTERNET AS A PERCENTAGE OF TOTAL POPULATIONINTERNET ADOPTIONJAN202437OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCE
109、NTRAL AMERICANORTHERN AMERICA0.7%9.2%23.9%19.6%1.1%1.0%2.5%1.2%3.5%3.4%4.8%2.5%2.0%3.5%6.8%0.6%2.7%6.9%4.3%SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.NOTES:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.L
110、OCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99%OF THE POPULATION.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL O
111、VERVIEWINDIVIDUALS USING THE INTERNET IN EACH REGION AS A PERCENTAGE OF TOTAL INDIVIDUALS USING THE INTERNET AROUND THE WORLDSHARE OF GLOBAL INTERNET USERSJAN202438OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHE
112、RN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA117.1108.1116.177.8115.1115.0110.540.448.564.0102.4133.6136.3147.5142.8124.7106.1119.1146.4SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;C
113、NNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.GUIDANCE:A VALUE OF 100 MEANS THAT THE SHARE OF TOTAL USERS EQUALS THE SHARE OF GLOBAL POPULATION.A VALUE BELOW 100 MEANS THAT THE SHARE OF TOTAL USERS IS BELOW THE SHARE OF GLOBAL POPULATION.A VALUE ABOVE 100 MEANS THE SHARE OF TOTAL USERS IS AB
114、OVE THE SHARE OF GLOBAL POPULATION.NOTES:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99%OF THE POPULATION.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.COMPARABILITY:SOURCE AND BASE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWEACH REGIONS SHARE OF TOTAL INTERNET
115、USERS COMPARED WITH ITS SHARE OF THE GLOBAL POPULATIONINDEXED SHARE OF GLOBAL INTERNET USERSJAN20243999.0%99.0%99.0%99.0%99.0%99.0%99.0%98.1%97.8%97.4%97.2%97.1%96.0%96.0%95.7%95.7%95.6%95.3%94.9%94.3%93.8%93.3%92.8%92.1%91.8%91.6%91.0%90.7%90.7%90.4%88.4%88.1%88.0%87.7%86.6%86.5%86.4%86.2%84.9%84.4
116、%84.0%83.2%79.1%76.4%75.7%74.7%73.6%72.2%69.8%66.5%66.2%52.4%45.5%40.8%NETHERLANDSSWITZERLANDNORWAYSAUDI ARABIAIRELANDU.A.E.DENMARKSWEDENU.K.MALAYSIASOUTH KOREAU.S.A.SPAINSINGAPORENEW ZEALANDAUSTRIAHONG KONGBELGIUMAUSTRALIACANADAFRANCEGERMANYCZECHIAISRAELHUNGARYROMANIACHILETAIWANMOROCCORUSSIAARGENTI
117、NAPOLANDTHAILANDITALYBRAZILTURKEYPORTUGALGREECEJAPANCROATIABULGARIAMEXICOVIETNAMCHINACOLOMBIASOUTH AFRICAPHILIPPINESEGYPTGHANAINDONESIAWORLDWIDEINDIANIGERIAKENYASOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED
118、 NATIONS.NOTE:VALUES HAVE BEEN CAPPED AT 99%OF THE POPULATION.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWINDIVIDUALS USING THE INTERNET AS A
119、 PERCENTAGE OF TOTAL POPULATIONINTERNET ADOPTIONJAN2024DATAREPORTAL40OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCEN
120、TRAL AMERICANORTHERN AMERICAGLOBALTOTAL10.3196.4385.8988.718.818.7360.0139.4256.885.933.514.82.610.877.213.338.512.071.72,735SOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NA
121、TIONS GEOSCHEME.LOCAL COUNTRY VALUES HAVE BEEN CAPPED AT 99%OF THE POPULATION.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWNUMBER OF INDIVIDUA
122、LS(IN MILLIONS)WHO DO NOT USE THE INTERNETUNCONNECTED POPULATIONSJAN20244101INDIA683,707,00047.6%02CHINA336,416,00023.6%03PAKISTAN131,801,00054.3%04NIGERIA123,428,00054.5%05ETHIOPIA103,290,00080.6%06BANGLADESH96,473,00055.5%07INDONESIA93,401,00033.5%08DEM.REP.OF THE CONGO75,612,00072.8%09TANZANIA46,
123、600,00068.1%10UGANDA35,946,00073.0%233NORTH KOREA199.9%BLOCKED232CENTRAL AFRICAN REPUBLIC89.4%5,210,000231BURUNDI88.7%11,901,000230SOUTH SUDAN87.9%9,823,000229NIGER83.1%23,016,000228YEMEN82.3%28,666,000227AFGHANISTAN81.6%34,927,000226ETHIOPIA80.6%103,290,000225BURKINA FASO80.1%18,853,000224MADAGASCA
124、R79.4%24,373,000#LOCATIONUNCONNECTEDINDIVIDUALS%OF POP.OFFLINE#LOCATION%OF POP.OFFLINEUNCONNECTEDINDIVIDUALSRELATIVE:LOWEST LEVELS OF INTERNET ADOPTIONABSOLUTE:LARGEST UNCONNECTED POPULATIONSSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;LOCAL
125、 GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTES:FIGURES IN THE“%OF POP.OFFLINE”COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET.ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND.(1)THE INTERNET(AT LEAST AS THE REST OF THE WORLD KNOWS IT)REMAINS BLOCKED FOR EV
126、ERYDAY CITIZENS IN NORTH KOREA.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS
127、 AND THE LOWEST LEVELS OF INTERNET ADOPTIONUNCONNECTED POPULATIONSJAN202442NORTH KOREA10.01%52.6%93.9%84.8%CENTRAL AFRICAN REPUBLIC10.6%15.7%36.3%13.8%BURUNDI11.3%10.2%62.4%45.7%SOUTH SUDAN12.1%7.7%41.2%16.1%NIGER16.9%18.6%48.9%16.4%YEMEN17.7%74.9%61.8%54.8%AFGHANISTAN18.4%97.7%82.2%56.0%ETHIOPIA19.
128、4%54.2%51.5%9.3%BURKINA FASO19.9%19.0%49.5%24.8%MADAGASCAR20.6%35.1%53.5%14.8%CHAD22.5%11.3%52.0%12.9%SOMALIA22.7%49.3%58.3%40.6%MOZAMBIQUE23.2%31.5%63.2%37.4%ERITREA26.6%52.5%51.8%11.9%PAPUA NEW GUINEA27.0%20.9%50.2%19.3%UGANDA27.0%45.2%59.3%21.0%DEM.REP.OF THE CONGO27.2%20.8%35.1%16.2%COMOROS27.3%
129、87.9%80.2%35.9%MALAWI27.7%14.2%71.9%49.2%SUDAN28.7%61.8%64.9%36.9%LOCATIONINTERNETADOPTIONACCESS TO ELECTRICITYBASIC DRINKING WATERBASIC SANITATIONSERVICESLOCATIONINTERNETADOPTIONACCESS TO ELECTRICITYBASIC DRINKING WATERBASIC SANITATIONSERVICESSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;W
130、ORLD BANK;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.DEFINITIONS:“BASIC DRINKING WATER”:PERCENTAGE OF THE TOTAL POPULATION THAT DRINKS WATER FROM AN IMPROVED SOURCE,PROVIDED COLLECTION TIME IS NOT MORE THAN 30 MINUTES FOR A ROUND TRIP.“BASIC SANITATION SERVI
131、CES”:PERCENTAGE OF THE TOTAL POPULATION USING IMPROVED SANITATION FACILITIES THAT ARE NOT SHARED WITH OTHER HOUSEHOLDS.NOTE:(1)THE INTERNET(AT LEAST AS THE REST OF THE WORLD KNOWS IT)REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.GLOBAL OVERVIEWCOMPARING LEVELS OF INTERNET ADOPTION WITH ACCESS
132、 TO EVERYDAY LIFE ESSENTIALSLOW LEVELS OF INTERNET ADOPTION IN CONTEXTJAN20244311AFGHANISTAN10.6%18.4%12REP.OF THE CONGO10.4%36.2%13DEM.REP.OF THE CONGO10.3%27.2%14EQUATORIAL GUINEA10.3%66.8%15LEBANON10.0%90.1%16BURKINA FASO9.9%19.9%17SOLOMON ISLANDS9.8%45.0%18MALI9.7%33.1%19MALAWI9.4%27.7%20MOZAMBI
133、QUE9.4%23.2%01SYRIA*195.7%35.8%02VENEZUELA*55.0%61.6%03CENTRAL AFRICAN REPUBLIC23.8%10.6%04SOUTH SUDAN*22.7%12.1%05CHAD22.5%22.5%06ZIMBABWE18.4%32.6%07LIBERIA15.5%30.1%08HAITI14.8%38.9%09BURUNDI12.7%11.3%10GAMBIA11.6%54.2%#LOCATIONCHEAPEST INTERNET ACCESS PLAN vs.GNI PER CAPITAINTERNETADOPTIONRATE#L
134、OCATIONCHEAPEST INTERNET ACCESS PLAN vs.GNI PER CAPITAINTERNETADOPTIONRATESOURCE:ITU;KEPIOS ANALYSIS.NOTES:“GNI PER CAPITA”IS GROSS NATIONAL INCOME PER CAPITA,AND REPRESENTS TYPICAL INCOME PER PERSON.VALUES IN THE“CHEAPEST ACCESS PLAN”COLUMNS REPRESENT THE PRICE OF THE CHEAPEST MOBILE BROADBAND PLAN
135、 PROVIDING AT LEAST 2 GB OF MONTHLY DATA USING AT LEAST 3G TECHNOLOGY,EXCEPT(*)WHERE VALUES REPRESENT THE PRICE OF THE CHEAPEST POST-PAID,COMPUTER-BASED PLAN PROVIDING AT LEAST 1 GB OF MONTHLY DATA USING AT LEAST 3G TECHNOLOGY.COMPARABILITY:COUNTRIES IDENTIFIED BY(*)USE AFFORDABILITY DATA THAT IS MO
136、RE THAN 5 YEARS OLD,SO VALUES MAY NOT BE FULLY REPRESENTATIVE OF THE CURRENT SITUATION.ALL OTHER VALUES USE DATA THAT IS LESS THAN 2 YEARS OLD.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WHERE INTERNET CONNECTIVITY IS THE LEAST AFFORDABLEWHERE INTERNET ACCESS IS LEAST AFFORDABLEJAN20244401SOUTH SUDAN36
137、.8%$23.70 02ZIMBABWE35.7%$43.75 03CENTRAL AFRICAN REPUBLIC33.4%$10.90 04YEMEN28.3%$15.68 05ZAMBIA15.6%$8.01 06CHAD10.1%$4.09 07LIBERIA8.7%$2.50 08BURUNDI8.5%$1.10 09MALI8.3%$4.56 10GAMBIA7.0%$3.56 11BURKINA FASO5.9%$3.27 12TIMOR-LESTE5.4%$1.92 13GUINEA-BISSAU4.8%$2.72 14SOLOMON ISLANDS3.9%$6.96 15AF
138、GHANISTAN3.6%$1.02 16NIGER3.4%$1.63 17MADAGASCAR3.1%$1.12 18MOZAMBIQUE2.6%$0.78 19TURKMENISTAN2.5%$11.42 20BENIN2.3%$2.37#LOCATIONAVE.PRICE OF 1GB OF DATA vs.AVE.MONTHLY INCOMEAVERAGE PRICE(USD)OF 1GB OF MOBILE DATA#LOCATIONAVE.PRICE OF 1GB OF DATA vs.AVE.MONTHLY INCOMEAVERAGE PRICE(USD)OF 1GB OF MO
139、BILE DATASOURCE:CABLE.CO.UK;WORLD BANK;KEPIOS ANALYSIS.NOTES:COMPARISONS WITH AVERAGE MONTHLY INCOME USE LATEST REPORTED WORLD BANK FIGURES FOR“ADJUSTED NET NATIONAL INCOME PER CAPITA(CURRENT US$)”.FIGURES FOR“AVERAGE PRICE(USD)OF 1GB OF MOBILE DATA”REPRESENT MEDIAN PRICE OF SIM-ONLY MOBILE PLANS OF
140、FERING AT LEAST 1GB OF MOBILE DATA.PRICES SHOWN IN U.S.DOLLARS;CURRENCY CONVERSION AS PER CABLE.CO.UKS METHODOLOGY AND CALCULATIONS.PLEASE REFER TO DETAILED SOURCE NOTES HERE.ADVISORY:DATA ARE NOT AVAILABLE FOR ALL LOCATIONS;RANKING BASED ON AVAILABLE DATA ONLY.COMPARABILITY:SOURCE AND METHODOLOGY C
141、HANGES.FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WHERE MOBILE DATA IS THE LEAST AFFORDABLE,BASED ON THE AVERAGE PRICE OF 1GB OF MOBILE DATAWHERE MOBILE DATA IS LEAST AFFORDABLEJAN202445$7.29$6.00$5.89$5.37$5.01$4.61$4.07$3.48$3.12$2.79$2.59$2.33$2.23$2
142、.14$2.03$1.81$1.79$1.71$1.61$1.50$1.49$1.19$1.11$0.82$0.69$0.69$0.65$0.64$0.63$0.63$0.62$0.59$0.59$0.54$0.51$0.48$0.44$0.44$0.41$0.40$0.40$0.39$0.38$0.37$0.29$0.28$0.28$0.25$0.20$0.20$0.16$0.09$0.02 SWITZERLANDU.S.A.NEW ZEALANDCANADASOUTH KOREAU.A.E.NORWAYJAPANCZECHIAGREECEWORLDWIDESWEDENBELGIUMGERM
143、ANYMEXICOSOUTH AFRICAPORTUGALHUNGARYNETHERLANDSIRELANDSAUDI ARABIACROATIAARGENTINAHONG KONGTAIWANDENMARKEGYPTCHILEMOROCCOSINGAPOREU.K.KENYAPHILIPPINESROMANIAAUSTRIASPAINAUSTRALIATURKEYTHAILANDGHANABRAZILNIGERIACHINAPOLANDVIETNAMMALAYSIAINDONESIARUSSIACOLOMBIAFRANCEINDIAITALYISRAELSOURCE:CABLE.CO.UK.
144、NOTE:FIGURES REPRESENT THE MEDIAN PRICE OF SIM-ONLY MOBILE PLANS OFFERING AT LEAST 1GB OF MOBILE DATA.VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME OF SOURCE DATA PUBLICATION.GLOBAL OVERVIEWMEDIAN PRICE(IN U.S.DOLLA
145、RS)FOR A SIM-ONLY PLAN OFFERING AT LEAST 1GB OF MOBILE DATACOST OF MOBILE DATA:AVERAGE PRICE FOR 1GBJAN2024DATAREPORTAL46$2.86$2.09$1.03$1.03$0.96$0.88$0.75$0.56$0.47$0.46$0.42$0.37$0.37$0.37$0.37$0.36$0.32$0.31$0.27$0.25$0.24$0.23$0.20$0.19$0.19$0.18$0.16$0.15$0.14$0.14$0.13$0.13$0.13$0.11$0.11$0.1
146、0$0.10$0.09$0.09$0.09$0.08$0.07$0.07$0.06$0.05$0.045$0.034$0.033$0.029$0.020$0.016$0.001 U.A.E.NORWAYSWEDENJAPANGREECECZECHIAU.S.A.SWITZERLANDHUNGARYEGYPTNEW ZEALANDTAIWANARGENTINACROATIACANADANETHERLANDSTHAILANDSAUDI ARABIACHINASOUTH KOREAGERMANYPORTUGALAUSTRIAMOROCCODENMARKKENYAIRELANDBRAZILRUSSIA
147、PHILIPPINESBELGIUMNIGERIAHONG KONGMEXICOSPAINSOUTH AFRICAU.K.FRANCEAUSTRALIAVIETNAMGHANASINGAPORETURKEYCOLOMBIAROMANIAINDIACHILEPOLANDITALYMALAYSIAINDONESIAISRAELSOURCE:CABLE.CO.UK.NOTE:FIGURES REPRESENT THE COST OF THE CHEAPEST SIM-ONLY MOBILE PLAN OFFERING AT LEAST 1GB OF MOBILE DATA.VALUES TRANSL
148、ATED FROM LOCAL CURRENCIES INTO U.S.DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME OF SOURCE DATA PUBLICATION.GLOBAL OVERVIEWCHEAPEST PRICE(IN U.S.DOLLARS)FOR A SIM-ONLY PLAN THAT INCLUDES AT LEAST 1GB OF MOBILE DATACOST OF MOBILE DATA:CHEAPEST 1GB PLANJAN2024DATAR
149、EPORTAL4701BURUNDI1,224.9%$159.15 02ERITREA894.3%$338.15 03SOMALIA127.6%$38.35 04AFGHANISTAN76.0%$21.52 05GUINEA65.8%$47.45 06MOZAMBIQUE53.5%$16.34 07TIMOR-LESTE52.4%$18.65 08COMOROS51.6%$62.17 09EQUATORIAL GUINEA30.2%$73.40 10LIBERIA26.9%$7.70 11SIERRA LEONE16.3%$5.56 12ZAMBIA15.9%$8.16 13SOLOMON I
150、SLANDS15.7%$27.88 14SYRIA15.6%$6.31 15TURKMENISTAN14.4%$66.26 16DEM.REP.OF THE CONGO12.0%$3.39 17YEMEN11.4%$6.33 18DJIBOUTI11.1%$25.73 19ZIMBABWE10.2%$12.57 20MAURITANIA8.7%$13.17#LOCATIONAVE.PRICE PER MBPS vs.AVE.MONTHLY INCOMEAVERAGE PRICE(USD)PER MBPS OF FIXED DATA#LOCATIONAVE.PRICE PER MBPS vs.A
151、VE.MONTHLY INCOMEAVERAGE PRICE(USD)PER MBPS OF FIXED DATASOURCE:CABLE.CO.UK;WORLD BANK;KEPIOS ANALYSIS.NOTES:COMPARISONS WITH AVERAGE MONTHLY INCOME USE LATEST REPORTED WORLD BANK FIGURES FOR“ADJUSTED NET NATIONAL INCOME PER CAPITA(CURRENT US$)”.FIGURES FOR“AVERAGE PRICE(USD)PER MBPS OF FIXED DATA”R
152、EPRESENT THE MEDIAN PRICE OF FIXED BROADBAND BANDWIDTH PER MBPS PER MONTH.PRICES SHOWN IN U.S.DOLLARS;CURRENCY CONVERSION AS PER CABLE.CO.UKS METHODOLOGY AND CALCULATIONS.PLEASE REFER TO DETAILED SOURCE NOTES HERE.ADVISORY:DATA ARE NOT AVAILABLE FOR ALL LOCATIONS;RANKING BASED ON AVAILABLE DATA ONLY
153、.COMPARABILITY:SOURCE AND METHODOLOGY CHANGES.FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WHERE FIXED INTERNET BANDWIDTH IS THE LEAST AFFORDABLE,BASED ON THE AVERAGE PRICE PER MBPSWHERE FIXED BROADBAND IS LEAST AFFORDABLEJAN202448$2.81$2.25$2.02$1.76$1.7
154、2$1.16$1.10$1.06$0.93$0.63$0.61$0.60$0.49$0.47$0.46$0.40$0.39$0.39$0.37$0.32$0.29$0.28$0.27$0.27$0.25$0.24$0.23$0.21$0.20$0.16$0.16$0.15$0.14$0.14$0.13$0.12$0.12$0.11$0.10$0.09$0.09$0.08$0.06$0.06$0.05$0.04$0.04$0.03$0.03$0.03$0.02$0.01 GHANAU.A.E.SWITZERLANDKENYANIGERIAMOROCCOCANADAAUSTRALIAGERMANY
155、FRANCEU.K.SOUTH AFRICAINDONESIACROATIADENMARKAUSTRIAHONG KONGSAUDI ARABIABELGIUMGREECEIRELANDMEXICOCOLOMBIACZECHIANORWAYTAIWANTURKEYBULGARIAISRAELNETHERLANDSEGYPTNEW ZEALANDBRAZILPHILIPPINESSWEDENU.S.A.MALAYSIAPORTUGALVIETNAMARGENTINAHUNGARYINDIASPAINJAPANCHINACHILESOUTH KOREAPOLANDITALYSINGAPORETHA
156、ILANDROMANIASOURCE:CABLE.CO.UK.NOTE:FIGURES REPRESENT THE MEDIAN PRICE PER MEGABIT PER SECOND OF FIXED INTERNET BANDWIDTH PER MONTH.VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME OF SOURCE DATA PUBLICATION.GLOBAL OVE
157、RVIEWMEDIAN PRICE(IN U.S.DOLLARS)PER MEGABIT PER SECOND OF FIXED BROADBAND BANDWIDTHCOST OF FIXED DATA:AVERAGE PRICE PER MBPSJAN2024DATAREPORTAL49$61.18$57.57$53.62$35.33$34.26$31.05$27.80$27.68$25.82$24.98$23.95$23.88$22.87$22.16$21.56$21.29$21.28$20.31$19.96$19.90$19.49$19.13$18.18$17.02$16.22$15.
158、97$15.80$15.38$14.99$14.99$14.51$14.38$13.53$13.38$12.99$12.68$12.10$11.49$11.47$11.42$10.98$10.09$9.94$9.06$8.94$7.08$6.97$5.98$4.87$4.38$2.50$1.30 U.A.E.NORWAYSAUDI ARABIAAUSTRALIANIGERIASWITZERLANDBELGIUMNETHERLANDSNEW ZEALANDCANADAIRELANDDENMARKU.S.A.U.K.SINGAPOREPORTUGALITALYGREECEGHANAMALAYSIA
159、KENYAISRAELPHILIPPINESFRANCEMEXICOSPAINTAIWANBRAZILCHILESOUTH KOREASWEDENMOROCCOCZECHIAHUNGARYAUSTRIAINDONESIATHAILANDSOUTH AFRICACROATIAGERMANYCHINAARGENTINAHONG KONGPOLANDTURKEYBULGARIAVIETNAMJAPANINDIAEGYPTCOLOMBIAROMANIASOURCE:CABLE.CO.UK.NOTE:FIGURES REPRESENT THE COST OF THE CHEAPEST FIXED BRO
160、ADBAND INTERNET PACKAGE AVAILABLE IN THE RESPECTIVE COUNTRY AT THE TIME THE STUDY WAS CONDUCTED,REGARDLESS OF BANDWIDTH OR DATA LIMITATIONS.VALUES TRANSLATED FROM LOCAL CURRENCIES INTO U.S.DOLLAR EQUIVALENTS BY CABLE.CO.UK USING THE PREVAILING EXCHANGE RATES AT THE TIME OF SOURCE DATA PUBLICATION.GL
161、OBAL OVERVIEWCHEAPEST PRICE(IN U.S.DOLLARS)FOR A FIXED BROADBAND INTERNET PACKAGECOST OF FIXED DATA:CHEAPEST PACKAGEJAN2024DATAREPORTAL5060.9%56.6%52.3%51.9%49.4%46.1%45.1%43.7%42.6%38.8%37.9%35.2%34.2%29.9%29.3%FINDING INFORMATIONSTAYING IN TOUCH WITH FRIENDS AND FAMILYWATCHING VIDEOS,TV SHOWS OR M
162、OVIESKEEPING UP TO DATE WITH NEWS AND EVENTSRESEARCHING HOW TO DO THINGSFINDING NEW IDEAS OR INSPIRATIONACCESSING AND LISTENING TO MUSICRESEARCHING PRODUCTS AND BRANDSFILLING UP SPARE TIME AND GENERAL BROWSINGEDUCATION AND STUDY-RELATED PURPOSESRESEARCHING PLACES,VACATIONS AND TRAVELRESEARCHING HEAL
163、TH ISSUES AND HEALTHCARE PRODUCTSMANAGING FINANCES AND SAVINGSBUSINESS-RELATED RESEARCHGAMINGSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPRIMARY REASONS WHY INTERNE
164、T USERS AGED 16 TO 64 USE THE INTERNETMAIN REASONS FOR USING THE INTERNETJAN2024DATAREPORTAL517.947.847.867.837.577.387.357.627.547.577.497.327.407.237.287.087.047.067.037.147.22Q32018Q42018Q12019Q22019Q32019Q42019Q12020Q22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q22023Q3
165、2023SOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST OF 19 OPTIONS IN EACH WAVE OF RESEARCH.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE NUMBER OF RE
166、ASONS CITED BY INTERNET USERS AGED 16 TO 64 AS PRIMARY MOTIVATIONS FOR USING THE INTERNETNUMBER OF REASONS FOR USING THE INTERNETJAN2024DATAREPORTALCHANGE IN METHODOLOGY52FIND INFORMATION66.9%FOLLOW NEWS&EVENTS59.1%CONTACT FRIENDS&FAMILY56.3%LEARN HOW TO DO THINGS51.4%RESEARCH BRANDS46.7%WATCH VIDEO
167、S&SHOWS43.0%RESEARCH PLACES&TRAVEL40.7%FIND NEW IDEAS39.8%RESEARCH HEALTH39.8%FILL SPARE TIME&BROWSING38.9%FIND INFORMATION62.1%CONTACT FRIENDS&FAMILY56.3%FOLLOW NEWS&EVENTS54.8%LEARN HOW TO DO THINGS49.2%WATCH VIDEOS&SHOWS48.8%RESEARCH BRANDS44.8%FIND NEW IDEAS42.3%FILL SPARE TIME&BROWSING40.9%LIST
168、EN TO MUSIC39.4%RESEARCH PLACES&TRAVEL38.9%FIND INFORMATION59.7%CONTACT FRIENDS&FAMILY55.7%FOLLOW NEWS&EVENTS52.9%WATCH VIDEOS&SHOWS51.7%LEARN HOW TO DO THINGS48.9%FIND NEW IDEAS46.0%RESEARCH BRANDS44.9%LISTEN TO MUSIC42.6%FILL SPARE TIME&BROWSING41.1%RESEARCH PLACES&TRAVEL39.1%FIND INFORMATION58.7%
169、CONTACT FRIENDS&FAMILY55.6%WATCH VIDEOS&SHOWS54.1%FOLLOW NEWS&EVENTS49.4%FIND NEW IDEAS47.9%LEARN HOW TO DO THINGS47.7%LISTEN TO MUSIC46.6%RESEARCH BRANDS43.0%FILL SPARE TIME&BROWSING41.5%EDUCATION&STUDY39.0%FIND INFORMATION60.7%CONTACT FRIENDS&FAMILY59.2%WATCH VIDEOS&SHOWS58.4%LISTEN TO MUSIC54.8%E
170、DUCATION&STUDY53.0%LEARN HOW TO DO THINGS51.1%FIND NEW IDEAS50.3%FILL SPARE TIME&BROWSING48.3%FOLLOW NEWS&EVENTS47.8%GAMING41.6%55 TO 64 YEARS OLD45 TO 54 YEARS OLD35 TO 44 YEARS OLD25 TO 34 YEARS OLD16 TO 24 YEARS OLDSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET U
171、SERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPRIMARY REASONS WHY INTERNET USERS IN EACH AGE GROUP USE THE INTERNETMAIN REASONS FOR USING THE INTERNETJAN2024from Meltwaters 2024 Marketing Trends guide Evolving Digital Habits 1.Visual SearchSee it,w
172、ant it,buy it.That consumer expectation is now possible thanks to advances in visual search technology.Marketers and brands need to stay ahead of the curve with new expertise like visual SEO and distinct visual branding.3.AI UpskillingAccording to our 2024 State of Social survey,60%of marketers plan
173、 to increase their use of AI.Marketers who dont master these tools now will be at a disadvantage soon.Nows the time to upskill for AI.2.Microblogging FragmentationThe race to become the next X(Twitter)is on.As internet users test out new,competitive networks,marketers will have to leverage audience
174、intelligence to see which ones are worth their investment.Download the reportFind out how to prepare for these trends in Meltwaters 2024 Marketing Trends guide.PARTNER CONTENTT H E S O C I A L R E C K O N I N GFEATURED TRENDExplore the trends:ThinkForward.WeAreSAs the power balance between online an
175、d offline is shifting,people expect greater interplay between worlds.IN A NEW ERA OF SOCIAL,EVERY BRAND WILL BE JUDGEDDive into We Are Socials latest trends report.PARTNER CONTENT5594.7%94.3%80.7%74.3%54.4%49.5%48.1%42.2%40.6%40.3%32.4%28.6%26.6%25.8%24.5%CHAT AND MESSAGINGSOCIAL NETWORKSSEARCH ENGI
176、NES OR WEB PORTALSSHOPPING,AUCTIONS,OR CLASSIFIEDSMAPS,PARKING,OR LOCATION-BASED SERVICESEMAILMUSICWEATHERENTERTAINMENTNEWSGAMESMOBILITY SERVICES(E.G.RIDE-HAILING,BIKE HIRE)BANKING,INVESTING,OR INSURANCESPORTSTRAVELSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USER
177、S AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTHTOP TYPES OF WEBSITES VISITED AND APPS USEDJAN2024DATAREPORTAL56CHAT&MESSAGING89.8%SOCIAL
178、NETWORKS87.9%SEARCH ENGINES&PORTALS78.1%SHOPPING70.8%EMAIL57.6%MAPS,PARKING&LOCATION53.1%WEATHER52.7%NEWS50.3%MUSIC35.3%BANKING&FINANCE32.5%CHAT&MESSAGING93.4%SOCIAL NETWORKS91.8%SEARCH ENGINES&PORTALS79.8%SHOPPING74.0%MAPS,PARKING&LOCATION54.4%EMAIL52.6%NEWS48.9%WEATHER47.6%MUSIC42.4%ENTERTAINMENT3
179、5.1%CHAT&MESSAGING95.8%SOCIAL NETWORKS95.7%SEARCH ENGINES&PORTALS80.9%SHOPPING75.6%MAPS,PARKING&LOCATION54.7%MUSIC51.5%EMAIL46.1%ENTERTAINMENT44.2%WEATHER38.9%NEWS37.0%CHAT&MESSAGING95.3%SOCIAL NETWORKS94.9%SEARCH ENGINES&PORTALS80.3%SHOPPING76.3%MAPS,PARKING&LOCATION54.6%EMAIL48.9%MUSIC46.8%NEWS43.
180、7%WEATHER43.3%ENTERTAINMENT40.4%SOCIAL NETWORKS96.9%CHAT&MESSAGING96.4%SEARCH ENGINES&PORTALS82.6%SHOPPING72.9%MUSIC55.9%MAPS,PARKING&LOCATION54.5%ENTERTAINMENT47.7%EMAIL47.5%GAMES42.9%WEATHER36.0%55 TO 64 YEARS OLD45 TO 54 YEARS OLD35 TO 44 YEARS OLD25 TO 34 YEARS OLD16 TO 24 YEARS OLDSOURCE:GWI(Q3
181、 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTHTOP TYPES OF WEBSITES VISITED AN
182、D APPS USEDJAN20245706:0906:2306:2006:2906:4606:4806:3806:5406:5806:3606:40+3.7%-0.8%+2.6%+4.3%+0.4%-2.4%+4.2%+0.8%-5.1%N/AQ3Q3Q3Q3Q3Q3Q3Q3Q3Q3Q320000222023SOURCE:GWI(Q3 2013 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64
183、.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWTHE AVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAYDAILY TIME SPENT USING THE INTERNET(YOY)JAN2024DATAREPORTALCHANGE IN METHODOLOGY5806:5806:5306:4906:3706:
184、3606:3506:4006:4106:40-1.2%-0.8%-2.9%-0.2%N/A+1.3%+0.2%-0.3%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVE
185、RVIEWTHE AVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAYDAILY TIME SPENT USING THE INTERNET(QOQ)JAN2024DATAREPORTALCHANGE IN METHODOLOGY5909:2409:1308:5208:4308:4108:3108:2108:1708:1107:5807:5507:3807:3707:3007:2907:2007:1307:0907:0306:
186、5706:4906:4606:4506:4006:3106:2906:1906:1806:1806:1706:1606:1406:1406:1306:0706:0205:4905:4805:4605:4205:3305:3205:3105:3005:2205:2205:2205:1905:0803:56SOUTH AFRICABRAZILPHILIPPINESCOLOMBIAARGENTINACHILERUSSIAMALAYSIAU.A.E.THAILANDEGYPTINDONESIAMEXICOPORTUGALBULGARIAISRAELTAIWANSAUDI ARABIAU.S.A.TUR
187、KEYSINGAPORECROATIAINDIAWORLDWIDEROMANIANEW ZEALANDHONG KONGCANADAVIETNAMPOLANDHUNGARYAUSTRALIACZECHIAIRELANDSWEDENU.K.ITALYGREECENORWAYSPAINCHINASWITZERLANDAUSTRIANETHERLANDSBELGIUMFRANCEGERMANYSOUTH KOREADENMARKJAPANSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET U
188、SERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY ON ANY DEVICEDAILY TIME SPENT USING THE INTERNETJAN2024DATAREPORTAL6007:3207:0306:2506:090
189、5:1707:0707:1306:4006:0505:1416 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE
190、NOTES ON DATA.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME(IN HOURS AND MINUTES)THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY ON ANY DEVICEDAILY TIME SPENT USING THE INTERNETJAN2024DATAREPORTAL6154.9%26.2%31.1%16.4%11.5%-7.1%(-420 BPS)-8.4%(-240 BPS)-2.5%(-80 BPS)+6.5%(+100 BPS)-9.4%(-120 BPS)96.5%
191、61.8%94.6%3.8%25.9%+4.6%(+420 BPS)-5.8%(-380 BPS)+4.0%(+360 BPS)-26.9%(-140 BPS)-5.1%(-140 BPS)PERSONAL LAPTOPOR DESKTOPWORK LAPTOPOR DESKTOPCONNECTEDTELEVISIONSMART HOMEDEVICEGAMESCONSOLEMOBILEPHONE(ANY)LAPTOP OR DESKTOP(ANY)SMARTPHONEFEATUREPHONETABLETDEVICEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYE
192、AR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:“MOBILE PHONE(ANY)”INCLUDES USE
193、RS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE.“LAPTOP OR DESKTOP(ANY)”INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE.“BPS”VALUES SHOW THE CHANGE IN BASIS POINTS,AND REFLECT ABSOLUTE CHANGE.COMPARABILITY:M
194、ETHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNETDEVICES USED TO ACCESS THE INTERNETJAN202462MOBILES:27.3%MOBILES:33.1%MOBILES:37.7%MOBILES:39.1%MOBILES:45.6%MOBILES:49.4%MOBILES:50.8%MOBILES:52.8%MOBILES
195、:53.5%MOBILES:56.8%MOBILES:57.6%COMPUTERS:72.7%COMPUTERS:66.9%COMPUTERS:62.3%COMPUTERS:60.9%COMPUTERS:54.4%COMPUTERS:50.6%COMPUTERS:49.2%COMPUTERS:47.2%COMPUTERS:46.5%COMPUTERS:43.2%COMPUTERS:42.4%+21.3%+13.8%+3.9%+16.5%+8.3%+2.9%+3.9%+1.3%+6.3%N/AQ3Q3Q3Q3Q3Q3Q3Q3Q3Q3Q320001920
196、20202120222023SOURCE:GWI(Q3 2013 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:“MOBILES”INCLUDES SMARTPHONES AND FEATURE PHONES.“COMPUTERS”INCLUDES LAPTOPS,DESKTOPS,AND TABLET DEVICES.PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE
197、CHANGE IN MOBILES SHARE OF TOTAL INTERNET TIME vs.THE PREVIOUS PERIOD(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWDAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS
198、A PERCENTAGE OF TOTAL DAILY INTERNET TIMESHARE OF DAILY INTERNET TIME BY DEVICE(YOY)JAN2024DATAREPORTALCHANGE IN METHODOLOGY63MOBILES:53.5%MOBILES:54.7%MOBILES:55.6%MOBILES:55.7%MOBILES:56.8%MOBILES:56.9%MOBILES:56.8%MOBILES:57.1%MOBILES:57.6%COMPUTERS:46.5%COMPUTERS:45.3%COMPUTERS:44.4%COMPUTERS:44
199、.3%COMPUTERS:43.2%COMPUTERS:43.1%COMPUTERS:43.2%COMPUTERS:42.9%COMPUTERS:42.4%+2.3%+1.6%+0.2%+2.1%N/A-0.2%+0.6%+0.9%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTES:
200、“MOBILES”INCLUDES SMARTPHONES AND FEATURE PHONES.“COMPUTERS”INCLUDES LAPTOPS,DESKTOPS,AND TABLET DEVICES.PERCENTAGES IN THE WHITE CIRCLES SHOW THE RELATIVE CHANGE IN MOBILES SHARE OF TOTAL INTERNET TIME vs.THE PREVIOUS PERIOD(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%)
201、.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWDAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIMESHARE OF DAILY INTERNET TIME BY DEVICE(QOQ)JAN2024DATAREPORTALCHANGE IN METHODOLOGY64MOBILES:63.3%MOBIL
202、ES:63.3%MOBILES:62.2%MOBILES:61.4%MOBILES:60.1%MOBILES:60.1%MOBILES:59.2%MOBILES:59.2%MOBILES:57.6%MOBILES:57.6%MOBILES:57.5%MOBILES:56.6%MOBILES:56.5%MOBILES:55.8%MOBILES:55.8%MOBILES:55.8%MOBILES:55.7%MOBILES:55.7%MOBILES:54.8%MOBILES:53.1%MOBILES:52.6%MOBILES:52.2%MOBILES:51.8%MOBILES:51.8%MOBILE
203、S:51.8%MOBILES:51.5%MOBILES:51.4%MOBILES:51.1%MOBILES:51.1%MOBILES:50.8%MOBILES:50.6%MOBILES:50.4%MOBILES:50.3%MOBILES:49.9%MOBILES:49.6%MOBILES:49.2%MOBILES:48.9%MOBILES:48.7%MOBILES:48.5%MOBILES:48.4%MOBILES:48.3%MOBILES:47.9%MOBILES:47.6%MOBILES:47.4%MOBILES:47.4%MOBILES:47.2%MOBILES:47.2%MOBILES
204、:47.1%MOBILES:46.9%MOBILES:45.2%COMPUTERS:36.7%COMPUTERS:36.7%COMPUTERS:37.8%COMPUTERS:38.6%COMPUTERS:39.9%COMPUTERS:39.9%COMPUTERS:40.8%COMPUTERS:40.8%COMPUTERS:42.4%COMPUTERS:42.4%COMPUTERS:42.5%COMPUTERS:43.4%COMPUTERS:43.5%COMPUTERS:44.2%COMPUTERS:44.2%COMPUTERS:44.2%COMPUTERS:44.3%COMPUTERS:44.
205、3%COMPUTERS:45.2%COMPUTERS:46.9%COMPUTERS:47.4%COMPUTERS:47.8%COMPUTERS:48.2%COMPUTERS:48.2%COMPUTERS:48.2%COMPUTERS:48.5%COMPUTERS:48.6%COMPUTERS:48.9%COMPUTERS:48.9%COMPUTERS:49.2%COMPUTERS:49.4%COMPUTERS:49.6%COMPUTERS:49.7%COMPUTERS:50.1%COMPUTERS:50.4%COMPUTERS:50.8%COMPUTERS:51.1%COMPUTERS:51.
206、3%COMPUTERS:51.5%COMPUTERS:51.6%COMPUTERS:51.7%COMPUTERS:52.1%COMPUTERS:52.4%COMPUTERS:52.6%COMPUTERS:52.6%COMPUTERS:52.8%COMPUTERS:52.8%COMPUTERS:52.9%COMPUTERS:53.1%COMPUTERS:54.8%CHINATHAILANDINDONESIASAUDI ARABIAINDIAPHILIPPINESROMANIATURKEYWORLDWIDEBRAZILMEXICOTAIWANCHILEEGYPTMALAYSIASOUTH AFRI
207、CAU.A.E.VIETNAMCOLOMBIAARGENTINAISRAELIRELANDHONG KONGSWEDENU.S.A.HUNGARYNORWAYBULGARIASOUTH KOREAITALYSPAINSINGAPORENETHERLANDSGREECENEW ZEALANDPOLANDU.K.AUSTRIAGERMANYCROATIAJAPANFRANCESWITZERLANDCANADAPORTUGALAUSTRALIARUSSIACZECHIADENMARKBELGIUMSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS O
208、F A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWDAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIMESHARE OF DAILY INTERNET TIME BY DEVICEJAN20
209、24DATAREPORTAL65MOBILES:64.1%MOBILES:59.7%MOBILES:60.1%MOBILES:57.6%MOBILES:58.1%MOBILES:54.9%MOBILES:55.5%MOBILES:52.7%MOBILES:52.4%MOBILES:49.8%COMPUTERS:35.9%COMPUTERS:40.3%COMPUTERS:39.9%COMPUTERS:42.4%COMPUTERS:41.9%COMPUTERS:45.1%COMPUTERS:44.5%COMPUTERS:47.3%COMPUTERS:47.6%COMPUTERS:50.2%16 2
210、4YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWDAIL
211、Y TIME THAT INTERNET USERS SPEND USING THE INTERNET ON EACH DEVICE AS A PERCENTAGE OF TOTAL DAILY INTERNET TIMESHARE OF DAILY INTERNET TIME BY DEVICEJAN2024DATAREPORTAL6698.9%98.8%98.7%98.5%98.3%98.2%98.0%97.9%97.6%97.4%97.3%97.3%97.3%96.9%96.8%96.7%96.7%96.6%96.6%96.5%96.2%96.1%96.1%96.1%96.1%96.1%
212、95.8%95.7%95.6%95.1%94.7%94.6%94.6%94.2%94.2%94.1%94.0%94.0%94.0%93.9%93.9%93.8%93.7%93.7%93.6%93.5%93.5%92.7%92.5%92.3%INDONESIAPHILIPPINESSOUTH AFRICABRAZILTHAILANDTURKEYCOLOMBIAMALAYSIAMEXICOCHILECROATIAPORTUGALSAUDI ARABIAITALYARGENTINAIRELANDSOUTH KOREAINDIAVIETNAMWORLDWIDEU.S.A.BULGARIAISRAELP
213、OLANDROMANIASPAINCHINANORWAYSWEDENRUSSIAU.K.EGYPTNEW ZEALANDHUNGARYU.A.E.AUSTRALIAFRANCEGREECENETHERLANDSHONG KONGSWITZERLANDTAIWANGERMANYJAPANCZECHIAAUSTRIABELGIUMSINGAPORECANADADENMARKSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.C
214、OMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNETUSING MOBILE PHONES TO ACCESS THE INTERNETJAN2024DATAREPORTAL6797.2%97.2%97.0%97.0%95.7%96.3%96.3%96.3%95.8%94.6%16 24YEARS OLD25
215、 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF IN
216、TERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNETUSING MOBILE PHONES TO ACCESS THE INTERNETJAN2024DATAREPORTAL6805:2005:1905:1505:0204:5804:4804:4704:4504:3704:3704:3604:3404:2504:2304:2304:2004:0704:0504:0303:5603:5203:5103:5003:4903:3903:3303:3103:3003:2603:1703:1703:1503
217、:1403:1303:1003:0502:5902:5802:5702:5702:5602:5602:5402:5302:4602:4302:4102:3802:3602:3402:2602:2402:2101:54PHILIPPINESBRAZILSOUTH AFRICATHAILANDGHANACHILECOLOMBIAINDONESIAARGENTINAMALAYSIAKENYAU.A.E.EGYPTMEXICOSAUDI ARABIANIGERIATURKEYTAIWANINDIARUSSIAISRAELROMANIAWORLDWIDEBULGARIAU.S.A.PORTUGALCHI
218、NAVIETNAMSINGAPORECROATIAHONG KONGIRELANDHUNGARYNEW ZEALANDSWEDENPOLANDCANADANORWAYITALYU.K.AUSTRALIACZECHIAGREECESPAINNETHERLANDSSOUTH KOREAAUSTRIASWITZERLANDGERMANYFRANCEBELGIUMDENMARKMOROCCOJAPANSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.S
219、EE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON MOBILE PHONESTIME SPENT USING THE INTERNET ON MOBILESJAN2024DATAREPORTAL The majority of the global population now own asmartphon
220、e,which is how most people areaccessing mobile internet.Of the 4.6 billion people using mobile internet,almost 4 billion do so using a smartphone(49%of the global population)and around 600million people do so using a feature phone(8%of the global population).There are also 350 million people who own
221、 asmartphone but do not use mobile internet.The State of Mobile Internet Connectivity 202354%Most of those not using mobile internet live inareas covered by a mobile broadband network.With mobile internet adoption outpacingnetwork expansion,this usage gap has beenshrinking slowly in recent years,fro
222、m 40%in2021 to 38%in 2022.However,the usage gap remains almost eighttimes the size of the coverage gap,which stoodat 5%at the end of 2022.In 2022,3 billion people(38%of theglobal population)lived in areascovered by mobile internet but did notuse it.38%Across LMICs,affordability of an entry-level,int
223、ernet-enabled handset remained relativelyunchanged,while affordability of data continuesto improve across most regions.However,while the affordability of an entry-level device across all low-and middle-incomecountries(LMICs)is equivalent to 16%ofaverage monthly income,this increases to 40%for the po
224、orest 40%of the population and 55%for the poorest 20%.The affordability of an entry-leveldevice across all low-and middle-income countries(LMICs)is equivalentto 16%of average monthly income16%At the end of 2022,54%of the globalpopulation(4.3 billion people)owneda smartphone.Download the Source:GSMA
225、Intelligence and GSMA Connected SocietySource:GSMA Intelligence and GSMA Connected SocietySource:GSMA Intelligence and GSMA Connected SocietyPARTNER CONTENT7086.5%86.1%84.5%84.3%83.4%82.5%81.2%81.1%81.0%79.8%79.7%78.9%78.1%77.8%77.2%77.1%77.1%77.0%76.6%76.5%76.2%75.6%74.8%74.6%74.4%74.2%73.8%73.7%73
226、.3%73.3%73.3%73.2%72.9%72.8%71.2%69.0%67.8%67.5%66.7%63.9%61.8%61.8%61.2%60.4%59.9%56.8%52.0%51.5%50.5%42.8%42.4%24.6%17.9%14.8%CZECHIACROATIAPORTUGALPOLANDSWITZERLANDAUSTRIACANADASOUTH AFRICABELGIUMNEW ZEALANDAUSTRALIAGERMANYITALYNETHERLANDSFRANCERUSSIASPAINGREECEARGENTINABULGARIAISRAELHUNGARYSWEDE
227、NIRELANDSINGAPOREU.A.E.CHILEU.K.DENMARKHONG KONGMALAYSIACOLOMBIAROMANIAU.S.A.SOUTH KOREATAIWANNORWAYMEXICOBRAZILTURKEYWORLDWIDEPHILIPPINESCHINAJAPANVIETNAMINDONESIASAUDI ARABIAEGYPTINDIAKENYATHAILANDGHANANIGERIAMOROCCOSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET U
228、SERS AGED 16 TO 64.SEE GWI.COM.NOTE:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP,DESKTOP,OR TABLET OF THEIR OWN,AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS
229、AGED 16 TO 64 WHO USE A LAPTOP,DESKTOP,OR TABLET TO ACCESS THE INTERNETUSING COMPUTERS TO ACCESS THE INTERNETJAN2024DATAREPORTAL7157.3%58.7%61.6%63.0%60.7%58.3%59.8%65.8%68.4%70.4%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALE
230、SOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP,DESKTOP,OR TABLET OF THEIR OWN,AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK.COMPARABILITY:
231、METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE A LAPTOP,DESKTOP,OR TABLET TO ACCESS THE INTERNETUSING COMPUTERS TO ACCESS THE INTERNETJAN2024DATAREPORTAL7204:2404:0904:0503:5703:5603:5403:4203:4003:4003:3803:3203:3003:3003:2803:2403:2303:1903:1703:1703:1603
232、:1403:1103:0803:0503:0303:0202:5802:5702:5702:5602:5502:5402:5302:5202:5002:5002:5002:4902:4802:4702:4702:4602:4602:4402:4302:4202:3902:3602:0202:02RUSSIASOUTH AFRICAARGENTINAPORTUGALCOLOMBIABRAZILCHILEBULGARIAMALAYSIAU.A.E.PHILIPPINESCROATIAEGYPTISRAELU.S.A.SINGAPORECANADAAUSTRALIACZECHIANEW ZEALAN
233、DMEXICOPOLANDTAIWANU.K.HONG KONGHUNGARYIRELANDBELGIUMSWEDENTHAILANDGREECESWITZERLANDINDONESIAITALYWORLDWIDEAUSTRIATURKEYSPAINNORWAYFRANCEVIETNAMGERMANYSAUDI ARABIANETHERLANDSDENMARKINDIAROMANIASOUTH KOREACHINAJAPANSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS
234、 AGED 16 TO 64.SEE GWI.COM.NOTE:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP,DESKTOP,OR TABLET.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE AMOUNT OF TIME PER DAY THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET ON LAPTOPS,DESKTOPS,OR TABLETSTIME SPENT
235、USING THE INTERNET ON COMPUTERSJAN2024DATAREPORTAL7336.4%33.5%34.2%34.2%33.3%29.6%30.6%30.2%29.8%-8.0%+2.1%0%-2.6%N/A+3.4%-1.3%-1.3%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SE
236、E GWI.COM.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTAN
237、TS(E.G.SIRI,ALEXA)EACH WEEKUSE OF VOICE ASSISTANTSJAN2024DATAREPORTALCHANGE IN METHODOLOGY7438.3%38.1%33.1%32.8%32.1%30.6%30.6%30.5%29.8%29.2%26.7%26.6%26.5%25.7%25.3%24.9%24.5%24.0%23.9%23.3%23.0%22.2%22.1%21.8%21.7%21.7%21.5%19.7%18.9%18.4%18.0%18.0%18.0%17.0%16.6%16.4%16.4%15.9%15.6%15.5%15.3%15.
238、0%14.8%14.5%13.6%13.6%13.6%12.4%11.8%11.5%10.5%9.3%6.7%5.8%CHINAINDIAMEXICOBRAZILU.S.A.ITALYU.A.E.SPAINWORLDWIDEU.K.TURKEYVIETNAMTHAILANDCANADAHONG KONGIRELANDGERMANYAUSTRALIASOUTH AFRICACOLOMBIATAIWANINDONESIAMALAYSIARUSSIACHILESAUDI ARABIANEW ZEALANDFRANCESINGAPOREMOROCCOAUSTRIAEGYPTPORTUGALPHILIP
239、PINESDENMARKGHANAKENYAPOLANDISRAELARGENTINASWEDENSWITZERLANDNORWAYGREECENETHERLANDSNIGERIAROMANIABULGARIASOUTH KOREABELGIUMJAPANCZECHIACROATIAHUNGARYSOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE
240、NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)EACH WEEKUSE OF VOICE ASSISTANTSJAN2024DATAREPORTAL7529.9%32.1%31.2%26.8%23.5%31.4%31.7%31.8%27.3%23.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMAL
241、EMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)EACH WEEKUSE OF
242、VOICE ASSISTANTSJAN2024DATAREPORTAL7648.61+43.1%90.21+20.7%11.07+18.5%41.18+29.1%27-3.6%9-10.0%MEDIAN SPEED OFMOBILE INTERNETCONNECTIONSYEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF MOBILE INTERNET CONNECTIONSMEDIAN SPEED OFFIXED INTERNETCONNECTIONSYEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF FIXEDINTERNET CONNE
243、CTIONSLATENCY(MS)LATENCYLATENCY(MS)LATENCYUPLOAD(MBPS)UPLOADUPLOAD(MBPS)UPLOADDOWNLOAD(MBPS)DOWNLOADDOWNLOAD(MBPS)DOWNLOADSOURCE:OOKLA.NOTE:FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND,AND MEDIAN CONNECTION LATENCY IN MILLISECONDS IN NOVEMBER 2023.TIP:A NEGATIVE VALUE F
244、OR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT,BECAUSE LOWER LATENCY SHOULD RESULT IN FASTER CONTENT DELIVERY.GLOBAL OVERVIEWMEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONSINTERNET CONNECTION SPEEDSJAN202477324.92161.56153.18147.03136.40122.94112.05106.2898.2296.7395
245、.1894.6294.5893.9188.2485.9683.1079.6076.7373.3169.9169.3369.1266.6462.4161.9157.4451.5049.7148.6148.4347.0947.0646.2846.0342.6742.1241.5440.6940.1636.5234.7733.9633.0927.7526.4825.1424.9924.5323.9722.1121.7813.1712.26U.A.E.CHINANORWAYDENMARKSOUTH KOREANETHERLANDSSAUDI ARABIAU.S.A.SWEDENCANADASINGAP
246、OREINDIABULGARIAAUSTRALIACROATIAPORTUGALSWITZERLANDFRANCEAUSTRIATAIWANNEW ZEALANDBELGIUMGREECEMALAYSIAHONG KONGCZECHIAGERMANYROMANIASOUTH AFRICAWORLDWIDEU.K.BRAZILVIETNAMJAPANITALYHUNGARYPOLANDSPAINTHAILANDISRAELMOROCCOCHILETURKEYIRELANDPHILIPPINESNIGERIAMEXICOARGENTINAINDONESIARUSSIAEGYPTKENYAGHANA
247、COLOMBIASOURCE:OOKLA.NOTE:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND)IN NOVEMBER 2023.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS(IN MBPS)MOBILE INTERNET CONNECTION SPEEDSJAN2024DATAREPORTAL7801UNITED ARAB EMIRATES324.92+132.7%29.991902QATAR243.95+38.5%
248、28.441903KUWAIT189.11+93.6%23.801804CHINA161.56+47.7%29.372605NORWAY153.18+16.5%22.942506DENMARK147.03+29.6%19.671807MACAU136.42+28.2%31.271408SOUTH KOREA136.40+14.9%17.182809NETHERLANDS122.94+12.7%17.632210BAHRAIN119.04+46.0%17.5518144 CUBA3.90-32.1%3.75123143 AFGHANISTAN4.81-8.7%1.8732142 TIMOR-LE
249、STE4.85N/A2.8720141 YEMEN5.59-42.0%5.9334140 SUDAN7.70-42.5%5.4051139 HAITI8.43+33.8%7.0825138 TAJIKISTAN9.35+14.4%5.3925137 BOLIVIA10.27+1.1%9.2226136 VENEZUELA11.15+95.3%5.9838135 SYRIA11.82+27.5%3.6929#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCYFASTEST MEDIAN MOBILE INTERNET CONNECTION SPEE
250、DSSLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDSSOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN VALUES FOR NOVEMBER 2023.DATA ARE NOT AVAILABLE FOR ALL LOCATIONS.“DL”COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.“YOY”COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS.“UL”COLUMN SHOWS UPLOAD SPE
251、EDS IN MEGABITS PER SECOND.LATENCY VALUES ARE IN MILLISECONDS.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONSMOBILE INTERNET CONNECTION SPEEDSJAN202479263.51259.02249.82248.92239.40219.71216.26209.52207.41205.74201.08195.20
252、185.71181.30176.47167.41162.50157.67155.12154.39140.46139.38139.28134.61123.36112.21111.81105.04103.41102.5592.9992.1992.1090.2189.9384.7483.2977.6475.8971.4064.5363.3562.1660.2858.6254.4148.6645.6241.4933.6028.3426.4319.159.78SINGAPOREHONG KONGCHILECHINAU.A.E.U.S.A.THAILANDDENMARKFRANCEROMANIASPAIN
253、SWITZERLANDJAPANNETHERLANDSCANADAISRAELNEW ZEALANDTAIWANHUNGARYPORTUGALBRAZILSWEDENPOLANDNORWAYSOUTH KOREAMALAYSIACOLOMBIAVIETNAMSAUDI ARABIAIRELANDBELGIUMPHILIPPINESU.K.WORLDWIDEGERMANYRUSSIAAUSTRIABULGARIAARGENTINAITALYEGYPTCZECHIACROATIAMEXICOINDIAAUSTRALIAGREECESOUTH AFRICATURKEYGHANAINDONESIAMO
254、ROCCONIGERIAKENYASOURCE:OOKLA.NOTE:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND)IN NOVEMBER 2023.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS(IN MBPS)FIXED INTERNET CONNECTION SPEEDSJAN2024DATAREPORTAL8001SINGAPORE263.51+20.3%217.42402HONG KONG259.02+33.1%1
255、85.41403CHILE249.82+15.4%168.92604CHINA248.92+16.0%40.011305MONACO247.37+36.5%172.17306UNITED ARAB EMIRATES239.40+27.9%102.97507UNITED STATES OF AMERICA219.71+15.9%24.331308THAILAND216.26+5.1%185.12609DENMARK209.52+11.2%114.44710FRANCE207.41+38.0%157.7710180 CUBA2.11+10.5%0.93111179 AFGHANISTAN3.12+
256、38.7%2.2328178 SYRIA4.05+27.8%9.4416177 TURKMENISTAN5.25+114.3%6.6274176 NIGER5.76+28.3%4.8624175 BURUNDI5.82+16.4%5.7320174 YEMEN5.95+51.0%1.4444173 GAMBIA6.06-5.9%4.2219172 TIMOR-LESTE6.10N/A6.647171 LIBERIA7.14-3.4%6.3921FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDSSLOWEST MEDIAN FIXED INTERNET
257、 CONNECTION SPEEDS#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCYSOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN VALUES FOR NOVEMBER 2023.DATA ARE NOT AVAILABLE FOR ALL LOCATIONS.“DL”COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.“YOY”COLUMN SHOW
258、S YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS.“UL”COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND.LATENCY VALUES ARE IN MILLISECONDS.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONSFIXED INTERNET CONNECTION SPEEDSJAN20248101MALD
259、IVES72.98 MBPS11.44 MBPS6.4:102BOTSWANA43.25 MBPS7.85 MBPS5.5:103SURINAME48.37 MBPS11.51 MBPS4.2:104ETHIOPIA27.19 MBPS7.72 MBPS3.5:105LEBANON31.06 MBPS9.39 MBPS3.3:106SYRIA11.82 MBPS4.05 MBPS2.9:107UGANDA35.03 MBPS12.98 MBPS2.7:108TUNISIA24.32 MBPS9.16 MBPS2.7:109IRAN31.82 MBPS12.76 MBPS2.5:110KENYA
260、21.78 MBPS9.78 MBPS2.2:101COLOMBIA111.81 MBPS12.26 MBPS9.1:102PANAMA147.25 MBPS18.51 MBPS8.0:103CHILE249.82 MBPS34.77 MBPS7.2:104PERU93.92 MBPS17.41 MBPS5.4:105THAILAND216.26 MBPS40.69 MBPS5.3:106BELARUS62.06 MBPS11.94 MBPS5.2:107JORDAN110.49 MBPS22.11 MBPS5.0:108SPAIN201.08 MBPS41.54 MBPS4.8:109PAR
261、AGUAY83.53 MBPS17.65 MBPS4.7:110MONGOLIA68.36 MBPS15.49 MBPS4.4:1#LOCATIONMOBILE DL SPEEDFIXED DL SPEEDRATIO#LOCATIONFIXED DL SPEEDMOBILE DL SPEEDRATIOLOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDSLOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDSSOURCE:OOKLA.NOTES:“
262、DL SPEED”FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND IN NOVEMBER 2023.“RATIO”FIGURES OFFER A COMPARISON BETWEEN THE TWO DOWNLOAD SPEEDS.RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE GRE
263、ATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONSCOMPARING MOBILE AND FIXED INTERNET SPEEDSJAN20248257.94%40.06%1.95%0.06%-3.9%+6.3%-2.5%+100.0%-234 BPS+236 BPS-5 BPS+3 BPSYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEMOBILEPHONESLAPTOP A
264、NDDESKTOP COMPUTERSTABLETDEVICESOTHERDEVICESSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN DECEMBER 2023.PERCENTAGE CHANGE VALUES REPRESENT RE
265、LATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE THE ABSOLUTE CHANGE.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICESH
266、ARE OF WEB TRAFFIC BY DEVICEJAN20248322.2%31.8%38.6%50.3%52.4%49.0%53.3%55.7%54.8%60.3%57.9%+43.5%+21.4%+30.2%+4.3%-6.5%+8.6%+4.6%-1.5%+9.9%-3.9%DECDECDECDECDECDECDECDECDECDECDEC20000222023SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO W
267、EB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWPERCENTAGE O
268、F TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONESMOBILES SHARE OF WEB TRAFFIC(YOY)JAN2024DATAREPORTAL8487.6%84.5%82.0%79.2%78.6%78.5%77.7%75.3%73.1%70.0%68.2%66.5%65.7%65.4%65.3%64.8%63.3%62.8%61.9%61.6%60.5%60.5%59.4%59.3%58.2%57.9%56.8%55.7%55.2%52.2%51.8%51.5%50.5%50.4%49.1%48.2%4
269、8.2%47.2%46.9%45.6%44.6%43.2%42.4%42.4%42.3%42.0%42.0%41.8%41.4%41.0%35.6%34.4%34.0%28.1%NIGERIAVIETNAMSOUTH AFRICASAUDI ARABIAINDIAGHANAKENYAU.A.E.TURKEYPOLANDCOLOMBIAEGYPTBULGARIAISRAELGREECESPAINHUNGARYINDONESIAIRELANDCHINATHAILANDSOUTH KOREAMEXICOSINGAPOREARGENTINAWORLDWIDEMALAYSIANORWAYROMANIAB
270、RAZILCHILETAIWANITALYAUSTRIAFRANCEGERMANYHONG KONGU.K.SWEDENCROATIABELGIUMCZECHIANEW ZEALANDPORTUGALRUSSIACANADANETHERLANDSAUSTRALIAU.S.A.PHILIPPINESJAPANSWITZERLANDMOROCCODENMARKSOURCE:STATCOUNTER.NOTE:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WI
271、TH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN DECEMBER 2023.GLOBAL OVERVIEWSHARE OF TOTAL WEB TRAFFIC(PERCENTAGE OF PAGES)SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONESMOBILES SHARE OF WEB TRAFFICJAN2024DATAREPORTAL852.86%2.60%0.87%2.07%+27.1%(+61 BPS)-14.8%(-45 BPS)-
272、49.4%(-85 BPS)-25.3%(-70 BPS)64.70%18.59%4.96%3.35%+0.03%(+2 BP)+1.6%(+30 BPS)+17.3%(+73 BPS)+11.3%(+34 BPS)YEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEOPERASAMSUNG INTERNETUC BROWSEROTHERYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGECHRO
273、MESAFARIMICROSOFT EDGEFIREFOXSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN DECEMBER 2023.PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE(I.E.AN INC
274、REASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE THE ABSOLUTE CHANGE.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICESHARE OF WEB TRAFFIC B
275、Y BROWSERJAN20248635.8%40.9%47.1%51.1%55.0%62.3%63.6%63.4%63.8%64.7%64.7%+14.3%+15.2%+8.3%+7.8%+13.2%+2.2%-0.4%+0.7%+1.4%+0.03%DECDECDECDECDECDECDECDECDECDECDEC20000222023SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES CHROME BROW
276、SER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWNUMBER OF WEB PAGES SERVED TO GOOGLE CHROME A
277、S A PERCENTAGE OF ALL WEB PAGES SERVED TO WEB BROWSERS(ANY DEVICE)GOOGLE CHROMES SHARE OF WEB TRAFFIC(YOY)JAN2024DATAREPORTAL8701 GOOGLE.COM85.59 B2.44 B10M 45S8.602 YOUTUBE.COM33.04 B1.45 B20M 09S11.403 FACEBOOK.COM17.09 B1.15 B10M 22S8.604 INSTAGRAM.COM6.47 B911 M8M 11S11.005 TWITTER.COM6.41 B764
278、M10M 40S9.906 BAIDU.COM4.99 B206 M5M 04S8.007 WIKIPEDIA.ORG4.52 B741 M3M 55S3.108 YAHOO.COM3.44 B294 M8M 44S5.509 YANDEX.RU3.35 B150 M9M 15S9.210 WHATSAPP.COM2.93 B360 M15M 47S1.711 XVIDEOS.COM2.80 B347 M8M 47S9.012 PORNHUB.COM2.45 B342 M8M 30S8.613 AMAZON.COM2.42 B335 M7M 14S9.614 XNXX.COM2.27 B269
279、 M7M 28S11.115 TIKTOK.COM2.07 B696 M3M 38S7.616 YAHOO.CO.JP2.05 B67 M9M 07S6.417 LIVE.COM2.04 B207 M7M 53S8.518 DOCOMO.NE.JP1.82 B87 M5M 48S4.819 REDDIT.COM1.77 B185 M8M 34S6.420 LINKEDIN.COM1.69 B244 M7M 30S7.7#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE
280、 PAGES PER VISIT#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISITSOURCE:SIMILARWEB.RANKING AND VALUES BASED ON TRAFFIC BETWEEN DECEMBER 2022 AND NOVEMBER 2023.NOTES:VALUES IN THE“UNIQUE VISITORS”COLUMN REPRESENT THE NUMBER OF DISTINCT IDENTITIE
281、S ACCESSING EACH SITE,BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS,AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS.VALUES FOR“TOTAL VISITS”AND“UNIQUE VISITORS”REPRESENT MONTHLY AVERAGES.FIGURES ENDING IN“B”ARE IN BILLIONS;FIGURES ENDING IN“M”ARE IN MILLIONS;FIGURES ENDING IN“K”ARE IN THOUSANDS.TIME
282、SHOWN IN MINUTES AND SECONDS.ADVISORY:SOME SITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT,VIRUSES,MALWARE,OR OFFENSIVE CONTENT.READERS SHOULD AVOID VISITING UNKNOWN DOMAINS.GLOBAL OVERVIEWSIMILARWEBS RANKING OF THE MOST VISITED WEBSITES,BASED ON WEBSITE TRAFFIC BETWEEN DECEMBER 2022 AND NO
283、VEMBER 2023TOP WEBSITES:SIMILARWEB RANKINGJAN20248801 GOOGLE.COM175 B9.01 B21M 10S3.402 YOUTUBE.COM113 B5.66 B35M 42S6.003 FACEBOOK.COM18.1 B3.03 B22M 25S2.504 PORNHUB.COM12.8 B1.66 B10M 42S7.205 XVIDEOS.COM8.96 B1.27 B12M 35S7.906 WIKIPEDIA.ORG8.46 B1.69 B10M 38S2.007 TWITTER.COM8.39 B1.53 B19M 47S
284、1.908 INSTAGRAM.COM7.36 B1.80 B18M 09S2.009 REDDIT.COM7.05 B1.14 B17M 53S2.710 DUCKDUCKGO.COM4.55 B264 M20M 39S2.411 SPANKBANG.COM4.44 B610 M12M 56S7.712 YAHOO.COM4.24 B549 M21M 06S3.113 AMAZON.COM4.23 B926 M13M 24S5.314 XNXX.COM4.22 B770 M11M 07S7.215 BING.COM3.96 B692 M13M 37S3.616 TIKTOK.COM3.69
285、B1.12 B09M 53S1.817 YAHOO.CO.JP3.39 B228 M19M 27S5.318 WEATHER.COM3.25 B842 M07M 15S1.519 FANDOM.COM3.07 B587 M13M 10S3.120 WHATSAPP.COM3.06 B862 M18M 00S1.4#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISIT#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQU
286、EVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISITSOURCE:SEMRUSH.FIGURES REPRESENT TRAFFIC VALUES BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2023.NOTE:VALUES IN THE“UNIQUE VISITORS”COLUMN REPRESENT THE NUMBER OF DISTINCT IDENTITIES ACCESSING EACH SITE,BUT MAY NOT REPRESENT UNIQUE INDIVIDU
287、ALS,AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS.FIGURES ENDING IN“B”ARE IN BILLIONS;FIGURES ENDING IN“M”ARE IN MILLIONS;FIGURES ENDING IN“K”ARE IN THOUSANDS.TIME SHOWN IN MINUTES AND SECONDS.ADVISORY:SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT,VIRUSES,MALWARE,OR OFFENSIV
288、E CONTENT.READERS SHOULD AVOID VISITING UNKNOWN DOMAINS.COMPARABILITY:SOURCE METHODOLOGY CHANGES.GLOBAL OVERVIEWSEMRUSHS RANKING OF THE MOST VISITED WEBSITES,BASED ON WEBSITE TRAFFIC BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2023TOP WEBSITES:SEMRUSH RANKINGJAN20248983.6%82.4%82.7%82.2%81.8%80.4%80.4%80.7
289、%80.7%-1.4%+0.4%-0.6%-0.5%N/A0%+0.4%0%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I
290、.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE SEARCH ENGINES EACH MONTHUSE OF SEARCH ENGINESJAN2024DATAREPORTALCHANGE IN METHODOLOGY9095.4%94.5%94.0%94.0%
291、93.9%93.7%93.5%93.3%93.2%93.1%92.4%92.2%91.7%91.7%91.7%90.6%90.5%89.9%89.5%89.3%89.3%89.3%89.2%88.8%88.6%88.6%88.6%88.5%88.4%88.2%87.5%87.5%87.2%87.1%87.1%86.7%86.6%86.5%86.4%85.9%85.9%85.8%85.6%85.4%85.0%85.0%80.7%80.1%79.4%77.2%75.1%73.0%71.1%63.7%SOUTH AFRICABRAZILCROATIAMEXICOCOLOMBIAROMANIACHIL
292、EARGENTINAGREECEPORTUGALTURKEYMALAYSIAINDONESIAIRELANDPHILIPPINESISRAELNEW ZEALANDSPAINAUSTRIACANADAITALYU.S.A.POLANDSWITZERLANDAUSTRALIANORWAYSWEDENHONG KONGU.A.E.GERMANYBELGIUMU.K.TAIWANBULGARIAFRANCEHUNGARYTHAILANDKENYACZECHIADENMARKSAUDI ARABIAMOROCCONETHERLANDSVIETNAMINDIASINGAPOREWORLDWIDEGHAN
293、ANIGERIAEGYPTJAPANSOUTH KOREARUSSIACHINASOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE SEARCH ENGINES EACH MONTHUSE
294、OF SEARCH ENGINESJAN2024DATAREPORTAL9184.0%81.2%80.2%79.6%78.0%81.2%80.7%80.4%80.0%78.1%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED
295、16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE SEARCH ENGINES EACH MONTHUSE OF SEARCH ENGINESJAN2024DATAREPORTAL920.51%0.21%0.16%0.07%0.33%-12.1%(-7 BPS)+10.5%(+2 BP)+14.3%(+2 BP)-53.3%(-8 BPS)-8.3%(-3 BPS)91.62%3.37%1.65%
296、1.12%0.96%-1.0%(-96 BPS)+11.2%(+34 BPS)+65.0%(+65 BPS)-9.7%(-12 BPS)+31.5%(+23 BPS)DUCKDUCKGONAVERCCCCSOGOUOTHERSGOOGLEBINGYANDEXYAHOO!BAIDUYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-
297、YEAR CHANGEYEAR-ON-YEAR CHANGESOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN DECEMBER 2023.PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE(I.E.A
298、N INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE THE ABSOLUTE CHANGE.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICESHARE
299、 OF SEARCH ENGINE REFERRALSJAN20249389.4%89.4%91.1%92.6%91.8%92.3%92.7%91.4%91.9%92.6%91.6%0%+1.9%+1.6%-0.8%+0.5%+0.5%-1.4%+0.6%+0.7%-1.0%DECDECDECDECDECDECDECDECDECDECDEC20000222023SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES
300、CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWWEB TRAFFIC REFERRED BY GOOGLE AS
301、A PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES(ANY DEVICE)GOOGLES SHARE OF SEARCH REFERRALS(YOY)JAN2024DATAREPORTAL9401GOOGLE100-5%-13%02YOU790%+8%03YOUTUBE760%-28%04WEATHER68-25%-7%05FACEBOOK62-15%-62%06TRANSLATE50-4%+77%07WHATSAPP490%+175%08AMAZON40-9%-5%09INSTAGRAM390%+24%10NEWS36-1
302、6%-30%11WEB WHATSAPP33+8%+550%12TIEMPO30+15%+114%13GMAIL26-9%-17%1423+25%+11%15TRADUCTOR22-11%+33%16AS22-11%+14%17METEO22-17%-17%18TWITTER22-18%0%19CRICBUZZ20+40%0%20GOOGLE TRANSLATE20-11%+33%#SEARCH QUERYINDEX 1 YEAR 5 YEAR#SEARCH QUERYINDEX 1 YEAR 5 YEARSOURCE:GOOGLE TRENDS.RANKING BASED ON SEARCH
303、ES CONDUCTED BETWEEN 01 JANUARY 2023 AND 31 DECEMBER 2023.NOTES:ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES ARE AS PUBLISHED BY GOOGLE TRENDS.GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES,BUT THE“INDEX”COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE T
304、OP QUERY.FIGURES IN THE“1 YEAR”AND“5 YEAR“COLUMNS SHOW THE RELATIVE CHANGE IN INDEXED SEARCH VOLUME FOR EACH QUERY OVER TIME.ADVISORY:GOOGLE TRENDS USES DYNAMIC SAMPLING,SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED,EVEN FOR THE SAME SEARCH QUERY AND QUERY TIME PERIO
305、D.GLOBAL OVERVIEWQUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2023 AND 31 DECEMBER 2023TOP GOOGLE SEARCHESJAN20249524.1%22.0%22.6%22.5%21.7%19.3%20.1%20.0%19.6%-8.7%+2.7%-0.4%-3.6%N/A+4.1%-0.5%-2.0%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2
306、021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES
307、.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FIND INFORMATIONJAN2024DATAREPORTALCHANGE IN METHODOLOGY9625.7%25.5%24.3%22.9%22.9%22.8%22.1%22.1%20.8%19.8%19.6%19.3%19.0%18.0
308、%17.7%17.0%16.9%16.2%15.6%15.6%15.5%13.6%13.5%13.2%12.6%12.5%12.2%12.1%11.8%11.8%11.7%11.4%10.9%10.8%10.5%10.5%10.2%9.6%9.5%9.2%9.1%9.0%8.8%8.4%8.2%7.7%7.6%7.3%7.3%6.8%6.2%5.4%4.8%3.4%INDIAU.S.A.CHINABRAZILMEXICOITALYSPAINU.K.U.A.E.TURKEYWORLDWIDEIRELANDCANADAGERMANYAUSTRALIAHONG KONGVIETNAMNEW ZEAL
309、ANDSOUTH AFRICATAIWANTHAILANDSAUDI ARABIACOLOMBIAFRANCESINGAPOREMALAYSIARUSSIACHILEMOROCCOPORTUGALAUSTRIAINDONESIAISRAELPHILIPPINESGHANASWITZERLANDSWEDENDENMARKNORWAYEGYPTROMANIAPOLANDKENYANIGERIANETHERLANDSBELGIUMARGENTINABULGARIAJAPANGREECECZECHIASOUTH KOREACROATIAHUNGARYSOURCE:GWI(Q3 2023).FIGURE
310、S REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FIND IN
311、FORMATIONJAN2024DATAREPORTAL9719.4%20.5%20.9%18.3%15.6%21.0%20.5%20.5%18.4%15.7%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64
312、.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)TO FIND INFORMATION EACH WEEKUSE OF VOICE ASSISTANTS TO FIND INFORMATIONJAN2024DATAREPORTAL9829.5%29.3%29.1%28.3%28.4%26.1%26.5%26.7%26.8%-0.7%-0.7%-2.
313、7%+0.4%N/A+1.5%+0.8%+0.4%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREAS
314、E OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2024DATARE
315、PORTALCHANGE IN METHODOLOGY9947.7%47.6%47.4%46.6%41.3%41.0%33.9%33.6%32.3%31.7%31.5%30.2%30.0%29.8%29.6%28.9%28.4%28.1%27.8%27.3%27.2%26.8%26.7%26.5%23.8%23.0%22.4%22.4%22.3%21.9%21.4%20.7%20.2%19.7%19.6%19.4%18.9%18.6%18.4%17.8%17.6%17.3%15.6%15.1%15.1%12.9%12.8%12.8%12.8%12.6%11.5%11.0%10.9%10.6%M
316、EXICOBRAZILCOLOMBIACHILEINDONESIAARGENTINAPORTUGALINDIAPHILIPPINESTAIWANTHAILANDVIETNAMMALAYSIASOUTH AFRICAU.A.E.ISRAELGREECEEGYPTITALYSAUDI ARABIATURKEYWORLDWIDEROMANIASPAINHUNGARYU.S.A.BULGARIACHINAHONG KONGCZECHIAGHANAKENYAIRELANDCANADAPOLANDSOUTH KOREASWEDENSINGAPOREAUSTRALIACROATIANEW ZEALANDU.
317、K.DENMARKMOROCCONORWAYGERMANYAUSTRIANETHERLANDSSWITZERLANDRUSSIAJAPANBELGIUMFRANCENIGERIASOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AG
318、ED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2024DATAREPORTAL10032.9%28.8%27.5%24.8%19.8%28.7%26.8%26.5%24.5%19.5%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALE
319、FEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH
320、MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEJAN2024DATAREPORTAL10146.6%46.4%44.3%44.6%46.0%46.3%47.6%49.0%-0.4%-4.5%+0.7%N/A+0.7%+2.8%+2.9%Q4Q1Q2Q3Q4Q1Q2Q3202222022202320232023SOURCE:GWI(Q4 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.
321、SEE GWI.COM.NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR C
322、ODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESJAN2024DATAREPORTALCHANGE IN METHODOLOGY10264.8%60.8%58.6%58.5%57.1%56.3%56.0%54.4%54.1%53.6%52.6%51.9%50.0%49.4%49.0%48.5%48.5%48.4%48.0%47.9%47.5%46.9%46.0%44.1%43.8%43.7%42.3%42.1%41.7%41.4%40.8%39.1%38.6%37.7%37.6%37.5%37.5%36.5%36.5%35.9%35.8%35.3%3
323、5.3%34.3%33.0%32.5%32.0%30.7%28.7%28.6%28.4%24.4%22.9%13.9%CHINASWITZERLANDHONG KONGMALAYSIABRAZILTHAILANDTAIWANARGENTINASWEDENCHILECOLOMBIAJAPANBELGIUMINDIAWORLDWIDEMEXICOSINGAPOREAUSTRIAPORTUGALITALYCROATIAVIETNAMSPAINGERMANYINDONESIADENMARKCZECHIAISRAELNETHERLANDSMOROCCOPHILIPPINESGREECEIRELANDU.
324、A.E.RUSSIAROMANIATURKEYHUNGARYU.S.A.NORWAYSOUTH AFRICAFRANCEU.K.SOUTH KOREAAUSTRALIACANADABULGARIAKENYANEW ZEALANDPOLANDSAUDI ARABIAEGYPTNIGERIAGHANASOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE
325、NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESJAN2024DATAREPORTAL10348.2%49.9%51.4%50.1%40.3%47.0%49.0%52.0%51.6%46.0%16 24YEARS OLD25 34YEARS OLD35 44YEARS OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALE
326、FEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR
327、CODESJAN2024DATAREPORTAL10431.9%30.6%30.0%29.5%28.9%27.5%28.1%28.5%28.1%-4.1%-2.0%-1.7%-2.0%N/A+2.2%+1.4%-1.4%Q3Q4Q1Q2Q3Q4Q1Q2Q32022220222022202320232023SOURCE:GWI(Q3 2021 TO Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.NOTE:PERCENT
328、AGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO
329、DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN2024DATAREPORTALCHANGE IN METHODOLOGY10550.2%47.4%47.3%46.6%46.3%46.1%45.5%44.7%43.8%43.6%43.3%42.9%42.9%42.9%41.5%40.8%40.7%39.3%38.3%37.5%37.4%37.3%37.3%36.3%34.2%34.0%33.7%32.7%32.0%31.5%30.8%30.6%30.4%30.0%29.6%29.6%29.4%29.2%28.1%28
330、.1%27.9%27.8%25.5%23.1%22.7%19.4%19.1%18.8%18.3%17.1%16.1%14.4%12.2%8.7%COLOMBIAINDONESIAMEXICOCHILEARGENTINASWITZERLANDBRAZILSPAINU.A.E.ISRAELPOLANDPORTUGALTAIWANTHAILANDHUNGARYMALAYSIACROATIACZECHIASAUDI ARABIAGREECEBELGIUMBULGARIAHONG KONGAUSTRIAROMANIATURKEYSWEDENEGYPTGERMANYNORWAYINDIAMOROCCOSO
331、UTH AFRICAITALYFRANCEIRELANDVIETNAMSINGAPOREWORLDWIDEDENMARKNETHERLANDSPHILIPPINESCANADARUSSIAKENYAU.S.A.CHINANEW ZEALANDU.K.SOUTH KOREAAUSTRALIANIGERIAJAPANGHANASOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY
332、 CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN2024DATAREPORTAL10635.1%28.5%25.6%23.3%19.8%32.8%29.6%28.6%25.8%22.4%16 24YEARS OLD25 34YEARS OLD35 44YEARS
333、OLD45 54YEARS OLD55 64YEARS OLDFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q3 2023).FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64.SEE GWI.COM.COMPARABILITY:METHODOLOGY CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSJAN202