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1、The Global Internet Phenomena Report October 2018 ENTER Welcome to the New Phenomena Report Id like to reintroduce you to the Sandvine Global Internet Phenomena Report! We have worked hard on this edition to bring you a comprehensive view of what is happening on the internet to help the industry as
2、a whole get a reality check on how the hype on specific applications translates to network impact. With the attention of both consumers and network operators focused on network quality, it is more important than ever for operators to understand how their bandwidth is being consumed. This edition of
3、the report will cover both global macro and regional micro views of the composition of traffic on the internet. Sandvines value proposition to our customers is the accuracy and granularity of our network intelligence, so we focus on identifying as many applications as we can, despite how the interne
4、t is becoming more encrypted. Why is this important? When networks get congested (and they always end up congested), the solution to the problem depends on the root cause. That sounds logical, but network operators are limited today by both regulatory issues and a lack of visibility, and are struggl
5、ing to retain the visibility that they need to make the right network investments that deliver a high quality experience to their subscribers. Different applications require different network resources to achieve good quality, and without accurate visibility into network traffic composition, network
6、 operators cannot deliver for consumers. The Global Internet Phenomena Report ranks applications based on their “traffic share.” The fascinating data that fuels the report illustrates the disconnect between “market share” for companies defined by subscriber counts and how often subscribers use a ser
7、vice. Traffic share is defined as the percentage of network resources used by a specific application relative to other applications. For Global and Regional overall reports, we rank all applications that Sandvine can see. For the Spotlight reports, we compare applications of a specific type (streami
8、ng video, messaging, etc.) to see which ones lead their categories. Cam Cullen, VP of Marketing, Sandvine A word from Lyn Cantor, CEO, Sandvine The new Sandvine is a combination of the former Sandvine and Procera businesses, now fully integrated and aligned as a global leader in the Network Intellig
9、ence market segment. Our customer base represents over 150 T1 and T2 global network operators and our solutions touch over 2.1B internet subscribers worldwide. The foundation of our business model is being the best telco network data analytics company with use cases that help our customers understan
10、d, optimize, and manage subscriber quality of experience (QoE). Fundamentally, our objective is to always provide the best vendor agnostic granularity and accuracy for the data flowing across our customers networks and help them intelligently act on that data. You will see an ongoing commitment to d
11、eliver the pre- eminent view of global trends and distilled insights on what our operator eco-system sees and manages in terms of services delivered to subscribers. As our global reach continues to expand across fixed, mobile, cable, satellite, and WiFi network domains, we will bring you viewpoints
12、on the latest trends and special topics through our report series. Our goal with this report is to inform the global community on the Internet Phenomena we live in every day and to expose both challenges and opportunities to build a more collaborative eco-system, providing a robust connected experie
13、nce for subscribers. We hope you will enjoy the report as well as the enhanced presentation of the data. If you have any suggestions on how we can make this report better, we would appreciate your input. Please feel free to reach out to . Lyn Cantor, CEO, Sandvine About the Global Internet Phenomena
14、 Data The data in this edition of the Global Internet Phenomena Report is drawn from Sandvines installed base of over 150 Tier 1 and Tier 2 fixed and mobile operators worldwide. The report does not include significant data from either China or India, but the data represents a portion of Sandvines 2.
15、1B subscribers installed base, a statistically significant segment of the internet population. This edition combines fixed and mobile data into a single comprehensive view of internet traffic across all network types. A future edition will break out separate fixed and mobile traffic composition. Wit
16、hin each section, Sandvine measured the global traffic share for applications from several different perspectives: Downstream: This is the traffic volume downloaded from the internet. Examples would be a video stream, a file download, or an app download from iTunes. Upstream: This is the traffic vol
17、ume uploaded to the internet. It could be requests for content (i.e., browsing the Netflix library), an interactive messaging session, or a Twitch stream of a gaming session from a console. Connections: This represents the number of “conversations” occurring for an application. Some applications use
18、 a single connection for all traffic, others (like Netflix, BitTorrent, or Pokemon Go) use many connections to transfer data or video to the end user. Welcome! 2 The Global Internet Phenomena Report October 2018 Copyright 2018 Sandvine. All rights reserved. All other trademarks are property of their
19、 respective owners. NEXT PREVIOUS START Section 1: Global NewsSection 3: Spotlights HIGHLIGHTS IN THIS EDITION A brief overview of some of key findings in this issue of the Global Internet Phenomena Report. EXECUTIVE OVERVIEW What are the phenomena that are dominating the internet in 2018? You can b
20、et the video streaming is one, but which video providers, and what other applications are heating up? GLOBAL APPLICATION TRAFFIC SHARE What application categories are the leading consumers of internet bandwidth? The real question is how much traffic on the internet is video? GLOBAL APPLICATION RANKI
21、NGS Drilling a bit deeper, what specific applications are internet users engaging with and spending their valuable gigabytes on? The usual suspects are on the lists, but in what order? GLOBAL TRENDS: BEYOND THE TOP 10 What happens outside the top 10? With over 5300 signatures present in this Global
22、Internet Phenomena Report, there are bound to be some interesting factoids out there. We look at Nest thermostats, Alexa versus Siri, Ethereum and Bitcoin, as well as some other apps that caught the eye in the data. SPOTLIGHT STREAMING VIDEO Not all regions are created equal when it comes to streami
23、ng video traffic share. Netflix and YouTube are everywhere, but local streaming is increasing. SPOTLIGHT GAMING What individual games are generating the most traffic on networks? Since the number of players does not always align with traffic share, we look at each region to determine the winners. SP
24、OTLIGHT SOCIAL NETWORKING Facebook or Instagram? What about Snapchat? Or VK and YouKu? Although the leaders are obvious, there are some surprising names that pop up in this edition. SPOTLIGHT MESSAGING Skype is the global traffic share in messaging, but there are other strong contenders not far behi
25、nd that may shift the share rankings in the next edition. SPOTLIGHT STREAMING AUDIO “And the winner in streaming audio is.Spotify.” The market share numbers for streaming audio do not align with the traffic share, so what services are being used by consumers more often? INFOGRAPHIC COLLECTION AND RE
26、SOURCES Want to use some of this data? We have a handy collection of resources to simplify re-use of the data in the Phenomena report, as well as links to more information if you have questions for us. AMERICAS DOWNSTREAM TRAFFIC SHARE Netflix once again takes the Americas crown, despite improvement
27、s in efficiency, video traffic management, and increased competition. Who else is in the top 10? AMERICAS UPSTREAM TRAFFIC SHARE Video is the top upstream source of traffic in the Americas how can that be? SPOTLIGHT: CONNECTED FITNESS Ever heard of Peloton? If you run a network, you should check it
28、out. EMEA DOWNSTREAM TRAFFIC SHARE Gaming is having major impact on networks in EMEA, with 3 in the top 10. EMEA UPSTREAM TRAFFIC SHARE BitTorrent leads EMEA upstream traffic share by a large margin. SPOTLIGHT: WORLD CUP 2018 The 2018 World Cup was a major force on the internet, with impact felt not
29、 only with the games themselves streaming online, but also in social networking and other video streaming sites. APAC DOWNSTREAM TRAFFIC SHARE Social networking is a driving force in APAC networking, with Facebook Video leading YouTube. APAC UPSTREAM TRAFFIC SHARE P2P applications besides BitTorrent
30、 make an appearance in the Phenomena report in APAC. SPOTLIGHT: GOOGLE How dominant is Google in APAC? It has over 40% of all connections in the region. Section Overview The Global Internet Phenomena Report October 2018 3 Copyright 2018 Sandvine. All rights reserved. All other trademarks are propert
31、y of their respective owners. Section 2: Regional News 4 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 START 5 Highlights in this edition The Global Internet Phenomena Report October 2018 4 Copyright 2018 Sandvine. All rights reserved. All other trademarks are property of their respective owners
32、. Video is almost of the total downstream volume of traffic on the internet58% is of the total downstream volume of traffic across the entire internet 15% of internet traffic is encrypted, and TLS 1.3 adoption is growing More than 50% is becoming a significant force in traffic volume as gaming downl
33、oads, Twitch streaming, and professional gaming go mainstream GAMING 22% 31% BITTORRENT is almost of total upstream volume of traffic, and over in EMEA alone Alphabet / applications make up over of the total internet connections in APAC40% Plus spotlights on: Traffic share leaders for video, social
34、networking, messaging, audio streaming, and gaming NEXT 0.01% of all Upstream 448th worldwide 0.05% of all connections 102nd worldwide 0.04% of all Upstream 143rd worldwide Siri 0.32% of all connections 0.05% of Upstream Bandwidth 0.02% of Upstream Bandwidth 224th worldwide Mobile Advertising Applic
35、ations in Top 200 0.01% of all connections 277th worldwide Copyright 2018 Sandvine. All rights reserved. All other trademarks are property of their respective owners. NEXT PREVIOUS START Infographic linksPhenomena RoadmapWant to know more about Sandvine? GRAPH PACK Top 10 lists for all sections if y
36、ou want to show the traffic share for any specific geography or class of application. CLICK HERE INFOGRAPHICS PACK What application categories are the leading consumers of internet bandwidth? The real question is, how much traffic on the internet is video? CLICK HERE SANDVINE LOGO PACK Need Sandvine
37、 logos for attribution? CLICK HERE WHERE TO NEXT? The plan for the Global Internet Phenomena Report is to regain a regular cadence with two main reports each year, and several spotlight reports when the data speaks to us. We have plans for a mobile and a fixed network report later this year or early
38、 next to break out the differences between the two network types. We believed it was important to start with a global view of network traffic, as consumers do not care what network they are on anymore when they access data unless the network fails to deliver a good experience, and then they notice.
39、DO YOU HAVE REQUESTS FOR INSIGHTS? Although putting out the Phenomena report is only one of our contributions to the market, we love inbound requests for data from our customers, prospects, industry analysts, and press. Many of the topics we cover in the Phenomena report cross boundaries from tech i
40、nto entertainment, and we welcome inquiries where we can help give clarity to the market. If you have questions, please reach out to Sandvine at We will also blog regularly, if you missed some of our recent ones, here are some links (all recent Phenomena Blogs): Netflix is 15% of Downstream traffic
41、BitTorrent rules the Upstream Alexa versus Siri PlayStation versus Xbox Live Ookla Speedtest Crashlytics Peloton Tesla ACTIVE NETWORK INTELLIGENCE Visit to learn about our Active Network Intelligence solutions. ACTIONABLE DATA How can the Global Internet Phenomena data become actionable in your netw
42、ork? Check out our Use Case Book to find out! RESOURCES Come see our Resources page for a wide range of videos, webinars, and whitepapers: Resources: Infographics and other Links The Global Internet Phenomena Report October 2018 23 Copyright 2018 Sandvine. All rights reserved. All other trademarks are property of their respective owners. PREVIOUS START