1、PLANOLYSTAY IN THE KNOW2022SOCIALTRENDSPRESENTED BY PLANOLY2022 SOCIAL MEDIA LANDSCAPESocial media is constantly evolving and changing,making it essential for marketers,business owners,and creators to stay at the forefront of trends.Being in the know means youre able to embrace every opportunity to

2、stay relevant.Weve identified seven trends every marketer should be on the lookout for in PLANOLYs 2022 Social Media Trend Report.Follow along for tips to apply our extensive research into your content strategy.-PLANOLYPLANOLY VIDEO GETS EVEN BIGGER INFLUENCER MARKETING IS HERE TO STAY RISE OF THE C

3、REATOR ECONOMYGEN Z MARKETING IS KEYTHE FUTURE OF SHOPPING IS VIRTUAL LONG-FORM CONTENT TURNS BITE-SIZEBRANDS BECOME MORE HUMAN1234567Whats Trending?PLANOLYPLANOLYVideo Gets Even BiggerSOCIAL VIDEO GENERATES 1200%MORE SHARES THAN TEXT AND IMAGE CONTENT COMBINED1The push for video content is apparent

4、.Virtually every central platform has added or is adding a video component for users.Even Instagram,formerly known as the photo-sharing app,is going video first.Instagrams introduction of Reels and their latest update,Instagram Video,combined IGTV and In-Feed Videos to make it one seamless video exp

5、erience.Their goal?To make video on their app more accessible and entertainment-focused.Head of Instagram,Adam Mosseri,shared in his Instagram Live,“Video is driving an immense amount of growth online for all major platforms.”Part of videos success is due to how algorithms prioritize video content.A

6、lgorithms boost content 1.WordStream:75 Staggering Video Marketing Statistics for 2021,2.Adam Mosseri:Instagram Video Updates 10/9/21,3.Backlinko:TikTok User Statistics 2022#1 VIDEO GETS EVEN BIGGER|2022 SOCIAL TRENDSbased on user engagement.Since video content grabs user attention longer than image

7、 or text-based content,users will likely see videos versus static posts.Another reason its so popular among brands is because of how adaptable and inclusive it is.It doesnt limit itself to a single audience.Since video uses audio and features added text capabilities,it makes it easier for more peopl

8、e to consume not to mention that it appeals to younger audiences.47.4%of TikToks active users are between 10 and 29.PLANOLYSTAY IN THE KNOW#1 VIDEO GETS EVEN BIGGER|2022 SOCIAL TRENDS1Follow Head of Instagrams,Adam Mosseri,to learn the most credible Instagram updates regarding video,the Instagram al

9、gorithm,new features&more!Scroll through TikToks Discover Page to find trending hashtags or use the search bar to find specific videos to recreate for your brand.You can apply these same sounds to Reels content.Create Reels,TikToks,or Video Pins showcasing your products or services in use.Try it in

10、the format of an OOTD(outfit of the day)or use trending audio on Reels or TikTok to keep it relevant.Make quick and easy tutorials that explain how to use your product.Partner with creators who are known for making video content.Not only will partnering with others help you reach new audiences,but a

11、lso build credibility.Ready to get started?Plan and Organize your Reels content with PLANOLYs Reels Planner.YOUROPPORTUNITYWHAT IT MEANSTO GROW ON SOCIAL MEDIA,YOU NEED TO CREATE VIDEO CONTENTPLANOLYInfluencer Marketing Is Here to Stay INFLUENCER MARKETING IS PREDICTED TO REACH$15 BILLION BY 20224Du

12、ring the pandemic,many took to social media for entertainment,and as a result,it became the leading channel for brand discovery and product sales.According to Business Insider India,marketers increased their influencer marketing budget by more than 25%in 2021.5 As the influencer marketing budget con

13、tinues to grow in 2022,the increase in spend will cause a change in the typical influencer-business relationship.Instead of influencers creating single posts with an expected reach,brands will work more closely and thoughtfully with influencers for more meaningful collaborations.We will start to see

14、 fewer single-time“sponsored posts”and more longer-term projects.This is a welcomed change because influencers understand what content 4.Business Insider Intelligence Report,5.Business Insider India:Influencer Marketing:Trends to watch out for in 2022,6.Vogue Business:Influencers get an upgrade.Now

15、theyre in charge.appeals to younger audiences and which platforms will garner the most attention.6As the industry evolves even further,influencers will go beyond promoting products and even take on more internal roles at companies.For example,InStyle magazine hired social media comedian Tefi to run

16、their TikTok account.6 This hybrid influencer-consultant type role allows brands to learn from influencers and create stronger social accounts to increase brand reach.Well see influencers help companies understand the importance of creating timely yet educational content to stay up to date with the

17、latest trends.#2 INFLUENCER MARKETING IS HERE TO STAY|2022 SOCIAL TRENDSPLANOLYSTAY IN THE KNOWWatch Social Media Consultant,Rachel Karten share best practices for creating timely(and compelling)content in her PLANOLY Presents workshop.Follow instyle on TikTok to see how Tefi transformed their TikTo

18、k account along with inspiration on future influencer partnerships.Work with popular influencers on platforms youre looking to expand your reach on.Collaborate with influencers known for their video content to boost your video content portfolio.Foster brand loyalty from an influencer point of view.N

19、ot only will it lead to authentic content,but content that resonates.YOUROPPORTUNITYWHAT IT MEANSFOCUS LESS ON DRIVING SALES AND MORE ON CREATING ENGAGING CONTENT SERIES WITH YOUR PARTNERS.THE REST WILL FOLLOW.#2 INFLUENCER MARKETING IS HERE TO STAY|2022 SOCIAL TRENDSPLANOLYRise of the Creator Econo

20、myTHE TOTAL CREATOR MARKET SIZE IS OVER$104.2 BILLION AND INCREASING DAILY7Since the start of the pandemic,the creator economy has multiplied making up more than 50 million people worldwide.7 The creator economy de-scribes the businesses built by independent social media content creators and their a

21、bility to grow and monetize their online communities.The creator market is worth$104.2 billion and is projected to keep growing.7 Most recently,were seeing social media platforms create business tools to help creators better monetize their content.And as more people continue to self-identify as crea

22、tors,we will see even more of an investment in these tools in 2022.8 Creators add a lot of value to social media,and platforms cant afford to lose them.Theyre part of the reason platforms have so many active users.Not to be confused with influencers,creators are different in the sense that they dont

23、 necessarily influence.Similar to small businesses,creators are entrepreneurs.However,they understand how important their content is for their audiences.Due to creators success,businesses and brands are looking for more mutually beneficial ways to partner with creators.Theyre experts at creating soc

24、ial media content and can be a way for businesses to entertain and grow their audiences(or finally start breaking into video content).7.The Influencer Marketing Factory:The Creator Economy Survey by The Influencer Marketing Factory 8.The Influencer Marketing Factory:22 Marketing Experts Give their P

25、redictions for 2022$#3 RISE OF THE CREATOR ECONOMY|2022 SOCIAL TRENDSPLANOLYSTAY IN THE KNOWPartner with artists to create exclusive designs for special events or promotions,e.g.,PLANOLYs Carra Sykes partnered with Instagram to design IG Stickers for their 2017 Pride collection.Follow the account cr

26、eators to learn about the most relevant and engaging content from top creators.Always appropriately credit and compensate creators for their work(Heres how.)Test out working with creatives as freelancers for a specific campaign or project to evaluate if this model will work for your business.Try Ins

27、tagram Badges,a content monetization tool,that allows users to tip their favorite creators via Instagram Live sessions.YOUROPPORTUNITYWHAT IT MEANSTO TAKE ADVANTAGE OF THIS NEW CREATOR-CENTRIC ENVIRONMENT,BRANDS WILL HAVE TO THINK OF CREATORS AS PARTNERS AND MAKE THE PARTNERSHIP WORK BOTH WAYS.#3 RI

28、SE OF THE CREATOR ECONOMY|2022 SOCIAL TRENDSPLANOLYGen Z Marketingis KeyGEN Z HAS AN ESTIMATED SPENDING POWER OF$43 BILLION94Set to join Millennials as the dominant U.S.consumers,Gen Z makes up 41%of the worlds population and has an estimated spending power of$143 billion9 in the U.S.alone a figure

29、that will only grow as more enter the workforce.Born from 1995-2009,theyre the first group of consumers that are a mobile-first generation.They cant remember a world without smartphones.Traditional advertising doesnt really affect Gen Z,which is why brands need to shift how they approach marketing w

30、ith this group.Social impact or genuinely mission driven brands are important to Gen Z.More brands will need to create content thats not only entertaining,but also authentic.Were seeing more and more brands on TikTok or using members 9.Barkley:The Power of Gen Z Influenceof Gen Z to help create cont

31、ent.During 2021s Met Gala,Vogue relied on prominent Gen Z figures to host the red carpet,which created a lot of buzz across platforms.Gen Z responds well to video content and is part of why video content is so popular.Theyre quick to respond and comment.The scrappier the content,the better.They lean

32、 towards imagery over extensive text,and value originality in content.#4 GEN Z MARKETING IS KEY|2022 SOCIAL TRENDSPLANOLYSTAY IN THE KNOW4Follow Gen Z Girl Gangs,dejafoxx,to understand and learn how Gen Z thinks.She nails simple concepts that can maximize through the Gen Z lens.Follow Duolingo on Ti

33、kTok to see a brand that truly leaned into Gen Z behavior.Not only is the account well-loved by Gen Z,but by everyone on TikTok.If your product can benefit a younger audience,then try partnering with a Gen Z influencer to create a series of videos on TikTok that showcase your product in a way Gen Z

34、would use it.Since social impact is close to Gen Z,pick a cause to support that closely aligns with your business.This initiative will build trust among younger audiences.If you dont need to appeal to the Gen Z audience but still want to make a name for yourself among this group,consider venturing o

35、nto TikTok to display a more fun and creative side to your business.YOUROPPORTUNITYWHAT IT MEANSMARKETING TO GEN Z IS A MUST,AND WHEN DONE EFFECTIVELY,IT CAN LEAD TO MORE PARTNERSHIPS AND A NEW AUDIENCE OF CUSTOMERS.#4 GEN Z MARKETING IS KEY|2022 SOCIAL TRENDSPLANOLYThe Future of Shopping Is Virtual

36、 Social commerce,the merging of ecommerce and social media,has completely reshaped the way people shop.Not having a social commerce component can deter potential customers from making a purchase.In addition to customer convenience,shopping via social media platforms is a way to keep users on-platfor

37、m longer and generate more revenue.As we head into 2022,platforms will continue to create ways to make the digital shopping experience more robust and lifelike.Meta,formerly known as Facebook,continues to lead social commerce with Facebook and Instagram Shops-not to mention the Metaverse-and is look

38、ing to expand shopping on-platform via their Live video features.McKinsey Digital reports Chinas live-commerce market 10.Statista:Social commerce revenue worldwide from 2020 to 2028 11.Mckinsey Digital:Its showtime!How live commerce is transforming the shopping experience 12.Maropost:Top 8 Ecommerce

39、 AR and V.R.Trends To Watch in 2022 is expected to reach$423 billion by 202211,and Face-book sees similar potential in U.S.markets.TikTok also has a lot of influence when it comes to how users shop on social media,causing many companies to sell out of products in a matter of days just because of a v

40、iral video.Similarily,augmented Reality(A.R.)and Virtual Reality(V.R.)technologies are also finding ways to make a seamless virtual shopping experience for customers.Think virtual showrooms,virtual try-on solutions,or the filters that apply makeup to your face or change your hair color.A brand can s

41、ponsor those filters so customers will buy their product after seeing how they look.By the end of 2022,the A.R.and V.R.Market is forecasted to grow up to$209 Billion.125SOCIAL COMMERCE GENERATED 475 BILLION U.S.DOLLARS IN REVENUE IN 2020 AND IS EXPECTED TO GROW 28.4%BETWEEN 2021 AND 202810#5 THE FUT

42、URE OF SHOPPING IS VIRTUAL|2022 SOCIAL TRENDSPLANOLYSTAY IN THE KNOWFollow fashion brand,Tibi,to see how they use Instagram Live to teach their audience how to style outfits using their productsBrowse effects on Instagram and see how they could work for your brand or product.Make filters to upload t

43、o Instagram,TikTok,or Snapchat to show customers what they would look like wearing your product or how it would look in their room.Host virtual fashion shows or live shopping experiences so users can see your products almost as if they were real-life.To create a seamless shopping experience for your

44、 customers,you need to continuously update your shopping links,product inventory,and other valuable store information!YOUROPPORTUNITYWHAT IT MEANSTURNING YOUR SOCIAL MEDIA ACCOUNTS INTO AN ONLINE SHOP IS ESSENTIAL FOR DRIVING SALES.PEOPLE TURN TO SOCIAL MEDIA TO WINDOW SHOP,AND IT HAS THE POWER TO T

45、URN FOLLOWERS INTO CUSTOMERS.5#5 THE FUTURE OF SHOPPING IS VIRTUAL|2022 SOCIAL TRENDSPLANOLY68%OF PEOPLE WILL HAPPILY WATCH A BUSINESSS VIDEO IF ITS UNDER A MINUTE 13Theres no shortage of content these days,which means the influx of information presents marketers,businesses,and creators with quite a

46、 few challenges.But the biggest one might be grabbing a users attention in a matter of seconds.Hence the reason more accounts are leaning into bite-size or short-form content.Apps like TikTok and Instagram make creating short video content easy.Were even seeing accounts shoot longer form content to

47、trim down and then distribute to different channels.Its an effective way to create a lot of content you can customize.You can even upload it to TikTok or Reels.Adding trending Reels audio,hashtags,and filters will improve its performance even if its not made on-platform.14 13:Colormatics:Short Form

48、Video Statistics and 2020 Marketing Trends 14:PLANOLY:How to Find Trending Music&Audio for Instagram Reels6Long-Form Content Turns Bite-Size#6 LONG-FORM CONTENT TURNS BITE-SIZE|2022 SOCIAL TRENDSPLANOLYSTAY IN THE KNOWTransform your content with Life Lapse,a stop motion app(Sign up with our Preferre

49、d Partner discount!)Follow TikTok account,themuthership,for tutorials on the latest TikTok video trends.Create 15-second video ads on Instagram and earn up to$8.83 for every$1 spent.Turn your long-form video content into sounds you can later upload as TikTok or Reels audio and increase your chances

50、of going viral.Upload your bite-size content as audio on Clubhouse or Twitter.YOUROPPORTUNITYWHAT IT MEANSMOVE AWAY FROM LONG,OVERLY PRODUCED CONTENT AND FOCUS ON CREATING CONTENT THATS ATTENTION GRABBING AND DOESNT TAKE TOO LONG TO CONSUME.6#6 LONG-FORM CONTENT TURNS BITE-SIZE|2022 SOCIAL TRENDSPLA

51、NOLYBrands Become More HumanAN EMERGING TREND WITH A STRONG SOCIAL PRESENCE IS LEVERAGING YOUR C-SUITE AND SENIOR LEADERSHIP AS EXTENSIONS OF YOUR BRAND157As a way to break through the noise and connect with their audiences,brands are blurring the line between digital and real life.Before a few year

52、s ago,brands didnt always speak on cultural topics.However,Gen Z is holding brands accountable to their mission and causes.Were even starting to see business leaders themselves leverage their social presence as an extension of the brand to drive the message home to new audiences.Customers want to kn

53、ow that what they see is what they get.Its why we are seeing an emphasis on customer and brand relationships.Brands are pinning important follower comments with their responses to promote transparency.15.Forbes:13 Social Media Trends For Brand Builders To Consider In 2022The social media brand accou

54、nts who do humanization well are ones who understand how their voice online and company values impact their audience.Sweetgreen,Wendys,and Duolingo are great examples of how to leverage internal leaders or create mascots to be the face of the company.#7 BRANDS BECOME MORE HUMAN|2022 SOCIAL TRENDSPLA

55、NOLYSTAY IN THE KNOW7Follow nicolasjammet,the co-founder of Sweetgreen,to see how a c-suite executive leverages their social media to build community between their employees and customers.The mobile meditation app,Headspace,shares a relatable post on LinkedIn.It pokes fun at workplace situations,but

56、 is honest and empathetic of what their audience might be going through.Hop on Instagram Live and host workshops or Q&A sessions so your audience can get to know more about you.Regularly respond to Instagram D.M.s from customers to foster relationships and make followers feel like youre a brand or p

57、erson they can trust.Lean into your brand voice,possibly even personify it.Even though youre playing a character,its something your audience will look forward to if they want to know what new content you posted.YOUROPPORTUNITYWHAT IT MEANSTO CREATE A STRONG FOLLOWING,MAKE CONTENT THATS ACCESSIBLE AND RELATABLE.YOUR AUDIENCE WILL ENGAGE AND LOOK FORWARD TO THE CONTENT YOURE POSTING.#3 BRANDS BECOME MORE HUMAN|2022 SOCIAL TRENDSPLANOLYTRY PLANOLYVISUALLY PLAN,SCHEDULE,AND MEASURE YOUR SOCIAL CONTENT.AVAILABLE ON WEB AND MOBILE APPS.FOLLOW US ON INSTAGRAM AT PLANOLY