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1、Fashion-influencerSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in t
2、he fashion-influencer industry across all platforms.However,Instagram carousels remain the most engaging sort of media.Content StrategyFashion influencersexamples59.75%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the fashion-i
3、nfluencers segment mostly remains steady.On the other hand,there has been a rare 59.75%decrease in Instagram interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry In the last 12 months,brands in t
4、he Fashion-influencer category shared:38.48%photos 26.64%videos 21.37%albums 12.28%links 1.20%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Social
5、insiderworldwide data for the Fashion star industry Posts types on InstagramIn the last 12 months,brands in the Fashion-influencer category shared:36.19%photos 31.05%carousels 28.11%reels 4.63%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data fo
6、r the Fashion star industry Posts types on TwitterIn the last 12 months,brands in the Fashion-influencers category shared:59.31%status 17.60%photos 17.18%links 5.89%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.36%Avg.engagement rate per post for album Albums perf
7、orm best in terms of organic performance on Facebook worldwide.Albums(0.36%)are followed by photos,which have a 0.28%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry 0.95%Avg.engagement rate per post for ca
8、rousel albumIn terms of organic performance on Instagram worldwide,carousels perform best,with an average engagement rate of 0.95%,followed by Reels,with an average engagement rate of 0.75%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fash
9、ion star industry Organic performance of posts types on Instagram0.42%Average engagement rate per post for photoIn terms of organic performance on Twitter worldwide,photos perform best,with an average engagement rate of 0.42%,which is 1%more than the 2nd highest post type,photo.Posts performanceon T
10、witterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry Organic performance of posts types on TwitterAverage engagement rate and distribution of engagement rate on Facebook,Instagram,and Twitter.Overall engagement data shows that fashion-influencer-re
11、lated brands have established a more significant niche on Instagram.On the other hand,fashion-influencer-related posts have been shared the most on Twitter.Organic EngagementAverage engagement rate per post across all platforms0.79%Average engagement rate per postWith an average engagement rate of 0
12、.79%per post,Instagram remains the most engaging medium for the fashion-influencer sector.Instagramthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry 0.24%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on Faceb
13、ookDistribution of engagement rate on FacebookFrom February to July 2022,the avg.engagement rate per post on Facebook has tried to remain constant.There can be seen significant growth in September 2022,and the avg.engagement rate per post for the fashion-influencer industry is higher than the avg.en
14、gagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry 0.79%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over t
15、ime on InstagramDistribution of engagement rate on InstagramFrom February to June 2022,the avg.engagement rate per post on Instagram has tried to remain constant.Even though there can be seen significant growth in January 2022,the avg.engagement rate per post for the fashion-influencer industry is l
16、ower than the avg.engagement rate for all sectors(0.88%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry 0.11%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom February to May 2022,
17、the avg.engagement rate per post on Twitter has tried to remain constant.There can be seen significant growth in August 2022,and the avg.engagement rate per post for the fashion-influencer industry is higher than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms6.41Aver
18、age posts per weekBetween January 2022 and December 2022,fashion-influencer brands shared 2.95-Instagram posts,2.73-Facebook posts,and 6.41 Twitter posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Fashion star industry Improve yo
19、ur social media strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculat
20、ed as the sum of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by t
21、he total number of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result
22、is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the selected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.InteractionsThe number of interactions(comments,reaction
23、s,shares)received for the posts published in the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts437,00062,074,000127,00019,453,000204,00068,009,000Methodology