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1、BeautySocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the beauty i
2、ndustry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyBeauty brandsexamples68.84%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsSince January 2022,the average number of interactions with postings has gradually dropped on TikTok.However,th
3、e post-interaction rate on Twitter,Instagram and Facebook has remained constant.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beau
4、ty industry Posts types on InstagramIn the last 12 months,brands in the Beauty category shared:52.35%photos 26.68%reels 12.46%carousels 8.49%videosContent diversity on InstagramIn the last 12 months,brands in the Beauty category shared:62.20%photos 19.93%videos 12.50%albums 4.92%links 0.42%statusesC
5、ontent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Posts types on TwitterIn the last 12 months,brands in the Beaut
6、y category shared:63.65%status 16.09%links 15.78%photos 4.47%videosContent diversity on Twitter0.66%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 0.66%,followed by carousels,with an average engagement
7、 rate of 0.39%.Posts performanceon InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Organic performance of posts types on InstagramOrganic performance of posts types on Facebook0.15%Avg.engagement rate per post for photo Photos perform best in ter
8、ms of organic performance on Facebook worldwide.Photos(0.15%)are followed by videos,which have a 0.12%engagement rate.Posts performanceon FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry 0.12%Average engagement rate per post for videoIn terms of or
9、ganic performance on Twitter worldwide,videos perform best,with an average engagement rate of 0.12%,which is 0.0001%more than the 2nd highest post type,photo.Posts performanceon TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Organic performance of
10、 posts types on TwitterAverage engagement rate and distribution of engagement rate on TikTok,Instagram,Facebook and Twitter.Overall engagement data shows that beauty-related brands have established a more significant niche on TikTok.On the other hand,beauty-related posts have been shared the most on
11、 Twitter.Organic EngagementAverage engagement rate per post across all platforms3.35%Average engagement rate per postWith an average engagement rate of 3.35%per post,TikTok remains the most engaging medium for the beauty sector.TikTokthe most engaging platformDate Range:1 Jan 2022-31 Dec 2022 Sample
12、:Socialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry 3.34%AVG.ENGAGEMENT RATE PER POSTTIKTOK Engagement rate over time on TikTokDistribution of engagement rate on TikTokFrom January to August 2022,the avg.en
13、gagement rate per post on TikTok has tried to remain constant.Even though there can be seen significant growth in August 2022,the avg.engagement rate per post for the beauty industry is lower than the avg.engagement rate for all sectors(4.06%).Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderwo
14、rldwide data for the Beauty industry 0.43%AVG.ENGAGEMENT RATE PER POSTINSTAGRAM Engagement rate over time on InstagramDistribution of engagement rate on InstagramFrom January to December 2022,the avg.engagement rate per post on Instagram has tried to remain constant.Even though there can be seen sig
15、nificant growth in February 2022,the avg.engagement rate per post for the beauty industry is lower than the avg.engagement rate for all sectors(0.88%).0.13%AVG.ENGAGEMENT RATE PER POSTFACEBOOK Engagement rate over time on FacebookDistribution of engagement rate on FacebookFrom January to March 2022,
16、the avg.engagement rate per post on Facebook has tried to remain constant.Even though there can be seen significant growth in October 2022,the avg.engagement rate per post for the beauty industry is lower than the avg.engagement rate for all sectors(0.16%).Date Range:1 Jan 2022-31 Dec 2022 Sample:So
17、cialinsiderworldwide data for the Beauty industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry 0.02%AVG.ENGAGEMENT RATE PER POSTTWITTEREngagement rate over time on TwitterDistribution of engagement rate on TwitterFrom January to August 2022,the avg.eng
18、agement rate per post on Twitter has tried to remain constant.Even though there can be seen significant growth in February 2022,the avg.engagement rate per post for the beauty industry is lower than the avg.engagement rate for all sectors(0.03%).Posts per week between platforms10.14Average posts per
19、 weekBetween January 2022 and December 2022,beauty brands shared 4.32-Instagram posts,2.86-Facebook posts,10.14-Twitter posts and 3.58-Tiktok posts per week.Posting frequency on TwitterDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Beauty industry Improve your social me
20、dia strategy with Socialinsider All in one place for competitor research and social media analytics Ready to download social media reports Review the performance of certain social postsBook a demoFacebook engagement rate per post(by followers)Facebook engagement rate per post is calculated as the su
21、m of reactions,comments and shares on the post divided by the total number of fans that page has.The result is then multiplied by 100.Instagram engagement rate per post(by followers)Instagram engagement rate per post is calculated as the sum of likes and comments on the post divided by the total num
22、ber of followers that profile has.The result is then multiplied by 100.Twitter engagement rate per post(by followers)Twitter engagement rate per post is calculated as the sum of likes and Retweets received on the Tweet divided by the total number of followers that profile has.The result is then mult
23、iplied by 100.TikTok engagement rate per post(by followers)This is calculated as the sum of likes,comments,and shares on the post divided by the total number of followers that page has.The result is then multiplied by 100.Average Posts per DayThe average number of posts published in a day in the sel
24、ected time period.This is calculated as the total number of posts divided by the number of days in the interval of the selected time period.Posts by TypeThe type of posts(photo,album,video,link,status,event,carousel)the page or profile published in the selected time period.MethodologyPlatformNo.of ProfilesNo.of Posts234,0004,570,0001,293,000290,532,0003,041,000452,119,000734,000386,910,000Methodology